Category: Video Marketing

Create Video with Images: Are You Still Ignoring This Powerful Marketing Hack?

Introduction

Have you ever been scrolling through social media, half-distracted, when a video instantly made you stop? Maybe it wasn’t even a high-budget production, just a simple mix of images, text, and music that somehow pulled you in. Something about it felt interesting, relatable, or just too good to ignore.

This is exactly what you can see businesses, influencers, and marketers doing to increase engagement. Instead of spending hours filming new content, they use images, stock photos, product shots, or even personal pictures, paired with animations and effects to create videos that tell a compelling story.

If you’re not using this approach yet, you’re probably spending more time and effort than necessary on content creation. But don’t worry, it’s easier than you think! In this blog, we’ll dive into how you can create a video with images, why this strategy works so well, and the best tools to make the process effortless.

Why You Should Create a Video with Stock Images

Videos are everywhere. They grab attention faster than text or static photos. When you create a video with images, you give life to your content without the need for expensive production.

1. Better Engagement

People are more likely to stop and watch a moving visual rather than a still image. Adding animations, transitions, and effects can hold their interest longer.

2. Stronger Brand Storytelling

A series of well-arranged images with the right voiceover and background music can tell a compelling story. Whether you’re promoting a product, sharing customer testimonials, or explaining a concept, this method makes information more digestible.

3. Higher Conversions

Businesses using videos see better results in lead generation and sales. When done right, these videos make your audience trust your brand. If you work with a video editing agency, they can craft polished content that appeals to your target market.

4. Time-Saving Simplicity

You can create videos from scratch, but let’s be honest, it can quickly become time-consuming and overwhelming. With stock images and footage, you can skip the lengthy production process and dive straight into creating impactful content. Accessing a vast library of high-quality visuals instantly saves you countless hours, allowing you to focus on what really matters: sharing your message and connecting with your audience.

5. Convenience at Your Fingertips

While creating custom visuals might sound appealing, it comes with its own set of challenges, finding the right location, organizing shoots, and dealing with unexpected hurdles. With stock images and footage, all of that hassle disappears. You get instant access to a huge range of professional content with just a few clicks. This means less stress and more time to focus on being creative, reacting quickly to trends, and meeting your deadlines without the extra pressure.

Enhancing Social Media Marketing and Digital Advertising with Video Creation

Social media platforms prioritize video content over static posts. When businesses create a video with images for platforms like Instagram, Facebook, LinkedIn, and YouTube, they see higher engagement and impressions. Short, engaging clips keep users hooked, increasing the chances of shares and interactions.

Paid advertising also benefits from video content. A well-crafted promotional video with smooth transitions, animations, and captions performs better than a regular static image ad. Brands investing in digital marketing often collaborate with a video editing agency to design compelling advertisements tailored for different platforms.

How Influencers Are Streamlining Personal Branding with Video Content Creation

Influencers today understand how time-consuming it can be to create new videos from scratch for every piece of content. The constant need to shoot fresh footage can be overwhelming and inefficient.

To streamline their personal branding efforts, many influencers are adopting a smart strategy: recording a series of short video clips at specific times of the day. These clips can then be reused and repurposed for multiple pieces of content.

Instead of constantly re-shooting, they combine these video clips with relevant stock images and creative editing to convey unique messages in different formats. This approach helps influencers keep their content fresh and engaging without the need for endless production.

By prioritizing efficiency in their content creation, influencers can maintain a consistent and impactful online presence while reducing the time and effort required to stay connected with their audience.

Types of Videos You Can Create with Images

Depending on your goals, you can experiment with different video styles. Here are a few ideas:

1. Slideshow Videos

A classic method where images transition smoothly with background music and captions. Perfect for event recaps, testimonials, or simple product showcases.

2. Animated Explainer Videos

Businesses looking for engaging ways to explain their products often work with an explainer video company in India or other service providers. Animation tools help create these videos using static images, text, and motion effects.

3. Social Media Promo Videos

Short, eye-catching clips made from a mix of images, stickers, and text effects work well for Instagram, Facebook, and LinkedIn.

4. Before-and-After Videos

For industries like fitness, interior design, and beauty, before-and-after transformation videos perform well.

5. Product Demos

Instead of a static catalog, convert product images into a sleek presentation, showing details, features, and benefits in a dynamic way.

How to Create a Video with Images: Step-by-Step Guide

You don’t need high-end video production skills to make a great video. Here’s a simple process to follow:

Step 1: Plan Your Content

  • Decide the purpose of your video. Are you promoting a product, explaining a concept, or sharing a testimonial?
  • Choose high-quality and topic-relevant images that align with your message.
  • Create a rough script or outline if you plan to add voiceover or captions.

Step 2: Choose a Video Creation Tool

There are plenty of AI-based and traditional tools available that simplify video creation. Here are a few popular ones:

  • Canva: Ideal for beginners. It offers pre-made templates for slideshow videos.
  • InVideo: AI-powered tool to create a video with images effortlessly.
  • Adobe Express: Easy-to-use online editor with transitions and effects.
  • Animoto: Perfect for quick video edits with music and text.
  • Doodly: If you want whiteboard-style explainer videos, this tool is useful.

Step 3: Arrange Selected Images in Sequence

  • Upload your images and set the order in which they appear.
  • Add transitions between images to make the video smooth.
  • Use zoom-in or pan effects to create movement.

Step 4: Add Text Overlay, Music, and Voiceover

  • Insert captions to highlight key points.
  • Choose background music that suits the mood of your video.
  • If necessary, record a voiceover for added impact.

Step 5: Apply 2D Animation and Effects

  • Subtle animations like fade-in, slide, or zoom can make the video look professional.
  • Keep effects minimal, too many can make it distracting.

Step 6: Export and Optimize for Different Platforms

  • Save your video in the right format (MP4 is widely used).
  • Resize it according to the platform where you’ll upload (square for Instagram, vertical for TikTok, landscape for YouTube).
  • Compress the file if needed to maintain fast loading speeds on websites.

Tips to Make Your Videos More Effective

Creating high-quality videos doesn’t mean you need expensive gear, complex animation, or a full production team. Many content creators, influencers, and brands use stock images, stock footage, and easy-to-use editing tools to produce engaging videos without the hassle of shooting everything from scratch.

If you want to make professional-looking videos quickly and conveniently, here’s how you can do it:

1. Choose High-Quality Stock Images & Footage

Low-quality visuals instantly weaken a video’s impact. Instead of spending hours trying to capture the perfect shot, use high-resolution stock images or video clips that match your content theme. Platforms like Pexels, Unsplash, and Shutterstock offer stunning visuals that can be tweaked with filters, overlays, and text to make them unique.

2. Keep It Short and Engaging

When using stock images and footage, avoid overcomplicating things. A 15 to 60-second video with well-paced visuals is far more effective than a long, drawn-out clip. Choose a handful of strong images or short video snippets, arrange them strategically, and ensure your message is clear within the first few seconds.

3. Maintain Brand Consistency with Simple Edits

Stock footage can sometimes feel generic, but simple tweaks can make it look and feel like it belongs to your brand. Add your logo, use brand colors, overlay text in your signature font, or apply a consistent filter across all clips. Tools like Canva, InShot, or Adobe Premiere Rush make it super easy to personalize stock visuals without advanced editing skills.

4. Test Different Video Styles Without Reshooting

Not every audience responds the same way to a video style. Try different formats, use motion graphics, stock image slideshows, animated text, or fast-cut stock footage, to see what resonates best. Instead of reshooting content, you can swap out images, adjust the pacing, or add new transitions to create a fresh look without redoing everything from scratch.

5. Optimize for Mobile Viewing (Vertical & Square Formats Work Best)

Since most video content is viewed on phones, make sure your stock-based video is formatted correctly. If you’re repurposing horizontal stock images or footage, crop them to fit vertical (9:16) or square (1:1) formats using mobile-friendly editors like CapCut or VN Video Editor.

6. Add Captions & Subtitles for Accessibility

Most people scroll social media with the sound off, so using captions ensures your message is still clear. Many editing apps now offer auto-captioning features, making it easy to add text without spending hours typing it manually.

7. Use a Simple Call-to-Action (CTA) at the End

A well-placed CTA in text form or a stock video overlay encourages viewers to take action. Instead of just showing a closing scene, add a stock clip of someone clicking a button, typing on a laptop, or pointing to the screen, reinforcing your CTA visually.

How Businesses Across Industries Can Use Video Creation to Boost Marketing

E-commerce and Retail

Online stores rely on visuals to influence purchasing decisions. When businesses create a video with images showcasing products from different angles, it helps potential buyers make informed choices. Product explainer videos with animated elements also work well, especially when created by a professional video editing agency. These videos enhance customer trust and increase conversions.

Real Estate and Hospitality

Property listings with static images lack the emotional appeal that videos provide. A well-crafted video showing a virtual walkthrough of properties improves engagement and generates more inquiries. Hotels and resorts can use slideshow-based promotional videos to highlight amenities and special offers, making their marketing efforts more compelling.

Education and Coaching

Institutes and trainers can make animated videos to explain complex topics in a simple way. Explainer content using AI-driven video tools ensures higher retention. An explainer video company in India can assist in creating structured learning videos that keep students engaged while making online courses more interactive.

Healthcare and Wellness

Hospitals, clinics, and wellness brands can use video creation to educate their audience. Short clips explaining procedures, patient testimonials, or wellness tips help in building credibility. When combined with engaging transitions, these videos simplify health information for better understanding.

Startups and Service Providers

Small businesses can leverage video marketing without high production costs. Whether it’s a brand introduction, client testimonial, or promotional campaign, dynamic content performs better than text-heavy advertisements. Partnering with a video editing agency ensures a polished look, helping businesses stand out in a competitive market.

When to Work with a Video Editing Agency?

If you want high-quality videos but lack the time or skills, hiring a professional video editing agency is a good investment. They can:

  • Create visually appealing videos tailored to your brand.
  • Use advanced editing techniques for a polished look.
  • Help with scriptwriting, animations, and special effects.

Businesses looking for more engaging content often partner with an explainer video company in India to produce custom animated videos that simplify complex ideas.

FAQs

1. How do I create a video with images without professional editing skills?

Creating a video with images is simple, even if you have no experience in video editing. Several AI-based tools and user-friendly software allow businesses and individuals to produce high-quality videos without technical expertise. Platforms like Canva, InVideo, and Adobe Express provide templates, drag-and-drop features, and ready-made animations. If you need a polished look, working with a video editing agency ensures that the final output is visually appealing and aligned with your brand.

2. What are the best tools to make animated videos for business promotion?

If you want to make animated videos for marketing, explainer content, or presentations, several tools offer easy-to-use features. InVideo and Animoto help create professional videos with smooth transitions and effects. Doodly is great for whiteboard-style animations, while Vyond allows businesses to build engaging animated characters. For brands seeking high-quality animated content, an explainer video company in India provides customized solutions that align with business goals and enhance audience engagement.

3. Why should businesses use video creation instead of static images for marketing?

Static images work well for branding, but they lack the engagement factor that video content offers. When businesses create a video with images, they capture attention more effectively, leading to higher interaction rates. Videos also improve storytelling, making it easier to present product benefits, customer testimonials, and service highlights. Brands that collaborate with a video editing agency for professional production see better audience retention and increased conversions compared to those relying solely on still visuals.

4. How does video content improve online visibility and conversions?

Video content performs better in search engine rankings and social media algorithms. Websites with embedded videos tend to retain visitors longer, reducing bounce rates and increasing the chances of conversion. Platforms like Instagram, Facebook, and LinkedIn prioritize video posts, ensuring broader reach. Businesses that make animated videos or slideshow-based ads generate more clicks and engagement. An explainer video company in India helps brands create compelling content that not only attracts viewers but also drives leads and sales.

Conclusion 

Creating a video with images is one of the simplest ways to grab attention and improve engagement. Whether you use AI-based tools or work with a professional video editing agency, the key is to focus on storytelling, visuals, and simplicity.

Start experimenting with different styles and watch how your audience responds. The right video can do wonders for your brand!

Posted on by Suchismita Sinha

How Do You Generate Fresh Ideas for Video Content?

Introduction

In today’s digital world, corporate videos play a huge role in marketing and brand awareness. But with so many businesses creating videos, how do you come up with fresh ideas that grab attention? Sticking to the same old content can make your business videos feel repetitive and uninteresting.

The key to success is creativity, but not just any creativity—it needs to be strategic. A well-planned branding video can boost engagement, strengthen brand identity, and even drive conversions. Whether you’re working with a corporate video maker or brainstorming in-house, having a system for generating new video ideas is essential.

This guide will help you discover creative, data-driven strategies for generating video content that connects with your audience. You’ll learn how to use industry trends, repurpose content, explore different formats, and even leverage AI insights. By the end, you’ll have a solid approach to keeping your corporate videos fresh, engaging, and effective. Let’s dive in!

1. Understanding Your Audience & Industry Trends

If you want your corporate videos to truly engage people, you need to start with your audience. Knowing who they are, what they like, and what problems they face will help you create business videos that matter to them. A great branding video isn’t just about showing off your company—it’s about making a connection.

Identifying Target Audience Preferences

Before brainstorming ideas, take the time to understand your viewers.

How to Find Out What Your Audience Wants:

  • Conduct surveys & interviews – Ask your customers what kind of videos they enjoy.
  • Analyze customer feedback – Check reviews and social media comments to see common questions or concerns.
  • Look at website & social media analytics – Find out which topics and content types perform best.

A professional corporate video maker can also help with research to ensure your video resonates with your audience.

Researching Industry Trends

Staying ahead of industry trends is key to keeping your business videos fresh.

Ways to Stay Updated on Video Trends:

  • Follow industry blogs & news sites – Keep track of what’s new in your field.
  • Use Google Trends & YouTube Analytics – See what topics are trending in your niche.
  • Monitor competitors – Analyze the videos of top brands to spot patterns and opportunities.

A corporate video agency can provide insights on what’s working in your industry and help tailor your videos accordingly.

Creating Buyer Personas for Better Content

A branding video that speaks directly to the right audience has a higher chance of success. Creating buyer personas helps you define your ideal customers so you can tailor your content.

Key Elements of a Buyer Persona:

  • Demographics – Age, location, profession, and interests.
  • Pain points – What problems do they need solutions for?
  • Content preferences – Do they prefer short explainer videos, in-depth case studies, or behind-the-scenes content?

A corporate video company uses these insights to craft video strategies that align with customer needs.

2. Leveraging Brand Identity & Storytelling for Unique Content

A great branding video is more than just visuals and sound—it tells a story. People connect with emotions, not just facts. If you want your corporate videos to stand out, focus on storytelling. A well-crafted story keeps viewers engaged, makes your brand memorable, and builds trust with your audience.

Telling Your Brand’s Story

Your brand has a unique journey. Sharing this in your business videos can create a deeper connection with your audience.

How to Use Storytelling in Corporate Videos:

  • Show the human side of your business – Introduce the people behind your brand.
  • Highlight your mission & values – What does your company stand for?
  • Use real customer experiences – Feature testimonials or case studies to add authenticity.

A skilled corporate video maker knows how to craft engaging stories that align with your brand’s vision.

Exploring Brand Milestones & Achievements

Your company’s journey is full of milestones worth sharing. These moments can make for compelling corporate videos that inspire and inform your audience.

Ideas for Brand Storytelling Videos:

  • Company origin story – How did your business start?
  • Big achievements & awards – Show what sets your brand apart.
  • Behind-the-scenes content – Give a sneak peek into your workplace culture.

By working with a corporate video agency, you can turn these moments into engaging content that strengthens your brand image.

Highlighting Employee & Customer Stories

Nothing makes a brand more relatable than real stories. Featuring employees and customers in your business videos can create powerful emotional connections.

Ways to Use Employee & Customer Stories:

  • Employee spotlight videos – Showcase the talent behind your brand.
  • Customer success stories – Let satisfied customers share their experiences.
  • Day-in-the-life videos – Give a personal touch to your brand by showing real people at work.

A corporate video company can help bring these stories to life with high-quality production and engaging narratives.

3. Repurposing Existing Content & Maximizing Value

Coming up with fresh video ideas doesn’t always mean starting from scratch. You likely have valuable content already—why not turn it into engaging corporate videos? Repurposing content saves time, boosts consistency, and ensures your audience gets the most from your expertise.

Transforming Blog Posts, Case Studies & FAQs into Videos

Written content is a goldmine for video ideas. Converting text into business videos makes it more engaging and easier to consume.

Ways to Repurpose Written Content:

  • Turn blog posts into explainer videos – Summarize key points with visuals and narration.
  • Convert case studies into success story videos – Highlight customer wins with real-world examples.
  • Make FAQ videos – Answer common customer questions in a clear, visual way.

A professional corporate video maker can refine these into high-quality video content that matches your brand’s style.

Refreshing Old Video Content

Your past branding video content doesn’t have to go to waste. Instead of constantly creating new videos, you can update and enhance old ones.

How to Refresh Old Videos:

  • Update outdated statistics and visuals – Ensure all information is relevant.
  • Improve editing and quality – Upgrade production with better transitions, music, or voiceovers.
  • Repackage longer videos into bite-sized clips – Short-form content works well for social media.

A corporate video agency can help revamp old videos, making them feel fresh and modern.

Turning Customer Support Queries into Educational Videos

Your support team likely answers the same questions repeatedly. Instead of relying solely on written responses, create educational corporate videos that explain solutions visually.

Best Types of Educational Videos:

  • How-to guides and tutorials – Show step-by-step solutions to common issues.
  • Product walkthroughs – Help customers understand how to use your product.
  • Troubleshooting videos – Quickly resolve common technical problems.

By creating these business videos, you improve customer experience while reducing support requests.

Using a Corporate Video Company for Content Optimization

Not sure how to repurpose your content effectively? A corporate video company can help.

Why Work with Professionals?

  • Expert storytelling & editing – They ensure your content remains engaging.
  • Consistency in branding – Your videos will match your brand’s tone and style.
  • SEO optimization – A professional corporate video maker knows how to boost visibility with the right keywords and formats.

4. Exploring Diverse Video Formats for Maximum Impact

Not all corporate videos are the same. The format you choose can make a big difference in engagement and effectiveness. Different audiences prefer different types of content, so experimenting with multiple formats keeps your business videos fresh and appealing.

Explainer Videos: Simplifying Complex Topics

When you need to break down a complicated topic, explainer videos are the perfect solution. They are short, engaging, and help communicate your message clearly.

Why Use Explainer Videos?

  • Simplifies complex information – Perfect for industries like tech, finance, and healthcare.
  • Boosts engagement – Viewers prefer visual storytelling over long text.
  • Increases conversions – Helps potential customers understand your product or service.

A corporate video maker can create high-quality explainer videos with animations, voiceovers, and clear messaging.

Behind-the-Scenes Content: Humanizing Your Brand

People love seeing the real faces behind a brand. Behind-the-scenes videos give them a sneak peek into your work culture, team, and day-to-day operations.

Ideas for Behind-the-Scenes Videos:

  • Office tours – Show your workplace and introduce key team members.
  • Event coverage – Share highlights from company events, conferences, or product launches.
  • Production process – Give a look at how your products or services come to life.

A corporate video agency can help craft behind-the-scenes content that builds trust and strengthens brand identity.

Live Q&A Sessions & Webinars: Engaging in Real-Time

Live videos allow you to connect with your audience instantly. Whether it’s a Q&A session, a panel discussion, or an educational webinar, live content encourages real-time interaction.

Benefits of Live Videos:

  • Authenticity – Unedited and real, making your brand more relatable.
  • Instant audience engagement – Viewers can ask questions and get immediate responses.
  • Cost-effective – Requires minimal production but delivers high impact.

Many corporate video companies now offer live streaming services to help brands host professional and interactive sessions.

Product Demos & Tutorials: Showcasing Features & Benefits

A good branding video should highlight the value of your products. Product demo and tutorial videos help customers see exactly how your product works and why they need it.

Best Practices for Product Demo Videos:

  • Show real use cases – Demonstrate how the product solves a problem.
  • Keep it simple – Avoid overcomplicated explanations.
  • Highlight key benefits – Focus on what makes your product unique.

If you want high-quality product demo videos, working with a corporate video company ensures professional production and messaging.

User-Generated Content: Encouraging Community Engagement

One of the best ways to build trust is to let your customers do the talking. User-generated content (UGC) involves your audience creating business videos about their experience with your brand.

Ways to Use UGC in Your Video Strategy:

  • Customer testimonials – Showcase real experiences and positive feedback.
  • Unboxing & review videos – Encourage influencers and customers to share their thoughts.
  • Social media challenges – Get users to participate in branded video campaigns.

A corporate video agency can help curate and promote UGC to amplify its reach and effectiveness.

5. Tapping into Social Media & Audience Insights

Social media is one of the best sources for fresh corporate video ideas. Platforms like LinkedIn, Instagram, YouTube, and TikTok provide real-time insights into what people are talking about and engaging with. By leveraging social listening and audience feedback, you can create business videos that resonate with your target market.

Using Social Listening Tools for Content Inspiration

Social listening tools help track online conversations related to your industry. By monitoring trends, you can identify new video topics that are relevant and engaging.

How to Use Social Listening for Video Ideas:

  • Track trending hashtags and keywords – See what topics are gaining traction.
  • Follow industry influencers – Observe what type of content they are creating.
  • Analyze audience discussions – Identify common questions and concerns that you can address in a branding video.

A corporate video maker can help transform these insights into compelling content that fits your brand’s message.

Encouraging Community Participation & Feedback

Your audience is a great source of inspiration. Engaging them directly can provide endless ideas for corporate videos while building brand loyalty.

Ways to Involve Your Audience in Video Content:

  • Run polls & surveys – Ask your followers what type of content they’d like to see.
  • Host user-generated content challenges – Encourage customers to share their own business videos featuring your product or service.
  • Feature audience questions in videos – Create Q&A videos addressing the most popular topics.

By working with a corporate video agency, you can turn community-driven ideas into high-quality content that strengthens audience engagement.

Analyzing Competitor Strategies Without Copying

Looking at your competitors’ corporate videos can give you insights into what works and what doesn’t. However, the key is to learn from their success while maintaining originality.

How to Study Competitor Video Strategies:

  • Identify their top-performing videos – See what content gets the most views, likes, and shares.
  • Analyze engagement metrics – Pay attention to comments and audience interactions.
  • Find gaps in their content – Create videos on topics they haven’t covered yet.

A corporate video company can help refine these insights into unique content ideas that set your brand apart.

Collaborating with Influencers & Industry Experts

Influencer marketing is a powerful way to expand your reach. Partnering with industry experts and content creators can introduce your brand to new audiences while providing fresh video ideas.

Ways to Collaborate with Influencers for Video Content:

  • Interview industry experts – Share valuable insights from professionals in your field.
  • Co-create branded content – Work with influencers to develop engaging business videos.
  • Feature guest takeovers – Allow influencers to create content on your platform for a fresh perspective.

A corporate video agency can help coordinate these collaborations to ensure they align with your brand strategy.

6. Harnessing AI & Data Analytics for Smarter Video Ideation

Technology is changing the way brands create corporate videos. With AI and data analytics, businesses can generate fresh video ideas backed by real audience insights. Instead of guessing what might work, you can use AI tools to analyze trends, engagement patterns, and competitor strategies to craft high-impact business videos.

Leveraging AI-Powered Video Idea Generators

AI tools are revolutionizing content creation by providing data-driven video topic suggestions. These platforms analyze search trends, audience behavior, and content gaps to recommend the best ideas for your next branding video.

How AI Helps in Video Ideation:

  • Predicts trending topics – AI tools scan online data to identify emerging trends.
  • Suggests engaging formats – AI can recommend whether an explainer, tutorial, or testimonial video would perform best.
  • Personalized content for different platforms – Helps tailor videos for LinkedIn, YouTube, or Instagram.

A corporate video maker can use these insights to develop targeted, high-quality content that connects with your audience.

Data-Driven Content Planning

Numbers don’t lie. By tracking key engagement metrics, businesses can refine their corporate videos based on what truly works.

Key Video Metrics to Analyze:

  • Watch time – Indicates how long viewers stay engaged.
  • Click-through rate (CTR) – Shows how effective video thumbnails and titles are.
  • Engagement rate – Measures likes, shares, and comments to gauge audience interest.

A corporate video agency can help analyze these insights and adjust video strategies to maximize performance.

Competitor Video Analysis: Identifying Content Gaps

Studying your competitors’ business videos can reveal what topics are working well in your industry—and where there are opportunities to create unique content.

Steps for Effective Competitor Video Analysis:

  • Identify their top-performing videos – Look at views, likes, and engagement.
  • Spot content gaps – Find areas they haven’t covered and create videos to fill those gaps.
  • Analyze audience responses – Read comments to understand what viewers like or dislike.

By working with a corporate video company, you can leverage competitor insights while maintaining originality and brand authenticity.

Conclusion

Generating fresh ideas for corporate videos doesn’t have to be a challenge. By repurposing content, exploring different video formats, engaging with your audience, leveraging social media trends, and using AI-powered insights, you can consistently create compelling business videos that capture attention. Whether you’re working with a corporate video maker or a corporate video agency, the key is to stay creative, data-driven, and aligned with your brand’s message.

The right branding video can strengthen your brand identity, boost engagement, and drive business growth. Keep experimenting, track your performance, and refine your strategy based on audience feedback. With a structured approach, your corporate video company can produce high-impact videos that truly resonate with your audience.

FAQs

1. How do I come up with fresh ideas for corporate videos?

Start by analyzing audience interests, repurposing existing content, studying competitors, and keeping up with industry trends. Using AI-powered tools and insights from a corporate video agency can also help identify winning topics.

2. What types of business videos work best for engagement?

Explainer videos, behind-the-scenes content, customer testimonials, live Q&As, and product demos are highly effective. A professional corporate video maker can help choose the best format for your goals.

3. How often should a company create new video content?

Consistency is key. Depending on your marketing strategy, aim to release at least 2–4 branding videos per month. However, quality matters more than quantity, so focus on well-produced, relevant content.

4. Is it necessary to hire a corporate video company for video production?

While in-house teams can create content, working with a corporate video company ensures high-quality production, strategic storytelling, and professional execution—helping your videos stand out in a competitive market.

Posted on by Suchismita Sinha

Top Explainer Video Companies in India 

Introduction: 

If we explore today’s marketing industry, attention spans are shrinking everywhere, and businesses are constantly looking for innovative ways to communicate their message effectively. This is where explainer videos have emerged as a solution. Whether it’s a startup pitching its next big idea, a tech company simplifying its product, or a brand trying to captivate its audience, explainer videos break down complex concepts into engaging, digestible visuals.

India, known for its vibrant animation industry and cost-effective creative solutions, has become a global hotspot for high-quality explainer video production. With a blend of artistic storytelling, cutting-edge technology, and affordability, Indian studios are crafting videos that not only engage but also convert. But with so many options, how do you choose the right one?

In this blog, we dive deep into the Top Explainer Video Companies in India, showcasing the best studios that can bring your brand’s vision to life. Whether you need 2D animation, 3D motion graphics, or whiteboard explainer videos, these companies have the expertise to deliver compelling content that drives results. Let’s explore India’s leading names in the world of explainer video production!

1. What Are Explainer Videos?

Explainer videos are short, engaging videos designed to convey complex ideas in a simple, visually appealing, and easily digestible format. They help businesses introduce their products, services, or concepts in a way that captures audience attention and improves understanding. Efficient Explainer video companies ensure – video length ranging from 30 seconds to 2 minutes, top notch in marketing campaigns, product launches, social media, and corporate training. 

Explainer Video companies produces:

  • 2D Animation: Uses flat, two-dimensional visuals to tell a story in a smooth and engaging manner. Ideal for startups and SaaS businesses.
  • 3D Animation: More advanced and visually rich, creating a realistic and immersive experience. Often used in medical, architectural, and high-tech industries.
  • Whiteboard Animation: Simulates hand-drawn illustrations on a whiteboard, perfect for educational and explainer-style storytelling.
  • Live-Action Explainers: Involves real people and environments to establish a human connection, commonly used for testimonials and brand introductions.
  • Motion Graphics & Infographics: Uses animated graphics and data visualization to explain complex topics concisely. Great for corporate presentations.
  • Stop Motion Animation: A frame-by-frame animation technique that adds a unique and artistic touch to storytelling.

By simplifying information and delivering it in an engaging format, explainer videos increase audience retention, boost conversions, and enhance brand awareness, making them an essential tool in modern marketing strategies.

Why Explainer Videos Matter – The Numbers Speak

These numbers are enough to show how the trend curve is aligning towards the explainer videos – 

  • 96% of people have watched an explainer video to learn more about a product or service. (Source: Wyzowl)
  • 84% of marketers say explainer videos have helped them generate more leads. (Source: HubSpot)
  • A well-crafted explainer video can increase conversion rates by 80% when placed on a landing page. (Source: Unbounce)
  • India’s animation and VFX industry is projected to reach ₹180 billion (≈$2.2 billion) by 2025, driven by the rising demand for digital content. (Source: FICCI-EY Report 2023)

2. Key Factors to Consider When Choosing an Explainer Video Companies 

With countless explainer video companies in the market, selecting the right one for your business can be challenging. Here are some critical factors to consider:

1. Portfolio & Past Work

A strong portfolio showcases a company’s expertise, creativity, and ability to tailor videos to different industries. Look for diversity in animation styles and storytelling quality.

2. Client Testimonials & Reviews

Reviews and feedback from previous clients help assess credibility and reliability of explainer video companies. Platforms like Clutch, Google Reviews, and LinkedIn can provide valuable insights.

3. Pricing & Budget

Explainer video costs vary based on animation type, complexity, and production quality. Budget videos may range from ₹30,000-₹70,000, while high-end productions can go up to ₹10,00,000. Choosing explainer video companies that aligns with your financial constraints without compromising quality.

4. Turnaround Time

Depending on complexity, production can take 2 to 8 weeks. If you need a quick turnaround, ensure the explainer video companies you shortlist, can meet your deadlines without sacrificing quality.

5. Customization & Creativity

Avoid template-based videos that look generic. Top explainer video companies will tailor the script, visuals, and animation style to match your brand’s identity and message.

6. Industry Expertise

Some explainer video companies specialize in specific domains like fintech, healthcare, education, or SaaS. Choosing a firm with experience in your industry ensures they understand your target audience and can create effective messaging.

3.  Explainer Video Companies in India

Explainer videos have become a crucial marketing tool for businesses looking to convey their messages effectively. India, with its thriving animation industry, is home to several top-tier explainer video companies specializing in creating engaging explainer videos that help brands tell their stories. Based on factors such as portfolio quality, industry presence, and client feedback, we’ve curated a list of the top explainer video companies in India that excel in animation, storytelling, and business communication.

1. Studiotale

Studiotale is one of the famous names of explainer video companies in this country. Located in Hyderabad, Studiotale specializes in 2D animation and whiteboard explainer videos. With an impressive portfolio that includes over 350 videos for more than 150 international clients such as Coca-Cola, HCL, and Philips, they have established themselves as a leader in the industry. Their pricing ranges from ₹50,000 to ₹3,00,000, catering to various budgets. What sets Studiotale apart is their commitment to high-quality storytelling and a fast turnaround time. 

2. What a Story

What a Story offers both 2D and 3D animation along with live-action videos which make this one of the biggies among top explainer video companies . They have worked with notable clients like Mercedes-Benz, TATA, and OYO, which speaks volumes about their credibility and industry presence. Their price range of ₹75,000 to ₹5,00,000 reflects the premium quality of their work. As an award-winning agency, What a Story focuses on creating custom animations that resonate with audiences on a deeper level. 

3. MotionGility

MotionGility is an Indore based giant among Explainer Video Companies, specializing in whiteboard animation and motion graphics. Their client roster includes well-known brands like Zoho, Freshworks, and Pfizer. With pricing starting at ₹40,000 and going up to ₹2,50,000, they provide affordable solutions without compromising on quality. MotionGility is recognized for its strong industry reputation and ability to deliver engaging content that simplifies complex ideas. 

4. WowMakers

Hailing from Kerala, WowMakers is renowned for its expertise in UI/UX explainers and SaaS product videos. Their impressive clientele includes Google, Uber, and Stanford University. With a price range of ₹1,00,000 to ₹10,00,000, WowMakers delivers high-quality content tailored specifically for tech companies and startups. Their team of skilled animators ensures that each video is not only visually stunning but also strategically effective in conveying the intended message. 

5. Village Talkies

Village Talkies, based in Bangalore, focuses on corporate and training videos. They have collaborated with major brands like Lenovo, Bosch, and Toyota. Their pricing ranges from ₹60,000 to ₹4,00,000. Known for their high-end animations and multilingual capabilities, Village Talkies excels at creating content that resonates with diverse audiences. They understand the importance of effective communication in corporate training environments and strive to produce videos – which makes them an ideal brand for these top explainer video companies. 

6. Webdew

Webdew belongs to the most efficient group of explainer video companies who excel at 2D animation and motion graphics. Their impressive client list includes HubSpot, Microsoft, and T-Mobile. With prices ranging from ₹50,000 to ₹3,50,000, Webdew has established strong partnerships with global brands through their commitment to quality production services. They focus on creating compelling motion graphics that simplify complex concepts into easily digestible content for viewers. Their international clientele reflects their ability to cater to diverse markets while maintaining high standards of creativity.

7. Brand Animators

Based in Chennai, Brand Animators specializes in animated commercials and 3D explainers. They have worked with prominent clients such as Airtel, BYJU’S, and Zomato. With pricing between ₹80,000 and ₹5,00,000, Brand Animators is known for delivering high-quality 3D animation services that captivate audiences across various platforms. Their focus on storytelling through animation allows them to create engaging content that effectively communicates brand messages while entertaining viewers.

8. Ripple Animation

Ripple Animation, located in Mumbai, is recognized for its high-end 2D and 3D explainers tailored for corporate clients such as ICICI and HDFC Bank. Their pricing ranges from ₹1,00,000 to ₹8,00,000. Ripple Animation excels at crafting narratives that drive business results through compelling visuals and storytelling techniques. They work closely with clients to ensure that each video aligns perfectly with corporate goals while providing an engaging experience for viewers.

9. Video Explainers India

Based in Delhi, Video Explainers India offers both live-action and animated explainer videos at competitive prices ranging from ₹50,000 to ₹3,00,000. Their notable clients include Nestle and Oppo. Known for providing cost-effective solutions suitable for startups as well as established businesses alike; they focus on creating versatile content that can be adapted across various marketing channels. Their commitment to delivering quality within budget constraints makes them an attractive option for many companies.

10. Krisha Studio

Located in Ahmedabad, Krisha Studio specializes in whiteboard animation and product demos at prices ranging from ₹40,000 to ₹2,50,000. With clients like Tech Mahindra and Infosys under their belt; they are known for fast delivery times without compromising quality standards. Krisha Studio’s experienced team works diligently to produce engaging content that effectively showcases products while simplifying complex information for viewers.

4. Pricing Trends for Explainer Video Production in India

The cost varies based on multiple factors, including the animation style, video duration, complexity, script development, voiceover, and revisions and also on explainer video companies . Indian animation studios offer a range of pricing options, making them a cost-effective solution for businesses worldwide. Here’s a breakdown of the pricing trends:

1. Budget-Friendly Explainer Videos (₹30,000 – ₹70,000)

Ideal for startups and small businesses, this category includes basic 2D animation, whiteboard explainer videos, and motion graphics with limited customization. These videos typically have simpler visuals and standard voice overs but effectively communicate the brand message without high production costs.

2. Mid-Range Explainer Videos (₹75,000 – ₹3,00,000)

This is the most popular pricing range, offering custom animations, detailed illustrations, premium voiceovers, and engaging storytelling. Explainer Video Companies in this category provide high-quality 2D animation, motion graphics, and simple 3D elements, catering to SaaS, fintech, healthcare, and e-learning industries.

3. High-End Explainer Videos (₹3,00,000 – ₹10,00,000+)

For businesses seeking premium 3D animation, live-action integration, advanced motion graphics, and hyper-realistic visuals, high-end studios in India offer world-class production quality. These videos are perfect for corporate presentations, product demos, high-budget advertising campaigns, and complex technical explainers.

Factors Affecting Explainer Video Pricing

  1. Animation Style – 2D animation is more affordable than 3D animation, while motion graphics and infographic videos fall in the mid-range.
  2. Video Length – Most explainer videos range between 30 seconds and 2 minutes. Longer videos require more effort and increase costs.
  3. Script & Storyboarding – Some studios include scriptwriting and conceptualization in the package, while others charge extra.
  4. Voiceover & Sound Design – Professional voiceovers (in multiple languages and accents) and custom background scores can affect the overall cost.
  5. Turnaround Time – Urgent projects or express delivery options usually come with additional charges.

Why India Offers Competitive Pricing

India’s animation industry is known for its cost-effective video production while maintaining global quality standards. Compared to US or European studios, Indian explainer video companies offer the same level of creativity and technical expertise at 30-50% lower costs. This makes outsourcing explainer videos to India a smart choice for brands looking for high-quality videos at budget-friendly rates.

By understanding the pricing structure and selecting a company that aligns with their budget, businesses can create engaging, conversion-focused explainer videos without overspending.

Conclusion

India has established itself as a global hub for explainer video production, offering a blend of affordable pricing, creative expertise, and high-quality animation services. Whether you need a 2D animation, 3D explainer video, whiteboard animation, or motion graphics, Indian explainer video companies provide top-notch solutions tailored to your brand’s needs. By considering key factors such as portfolio quality, industry expertise, customization, and pricing, businesses can find the perfect explainer video company to enhance their marketing strategy. With the right explainer video company, brands can effectively engage audiences, boost conversions, and strengthen their digital presence.

FAQs

1. How much does an explainer video cost in India?
Explainer video pricing in India ranges from ₹30,000 to ₹10,00,000+, depending on the animation style, complexity, duration, and customization.

2. What is the ideal length for an explainer video?
Most effective explainer videos are between 30 seconds to 2 minutes long, ensuring clear communication without losing audience interest.

3. How long does it take to create an explainer video?
Production timelines vary from 2 to 8 weeks, depending on the animation complexity, script approval, and revisions required.

4. Why should businesses outsource explainer video production to India?
India offers cost-effective, high-quality animation services with a skilled workforce, cutting-edge technology, and global industry expertise, making it a preferred outsourcing destination.

5. What industries benefit the most from explainer videos?
Explainer videos are widely used in SaaS, fintech, healthcare, e-commerce, education, startups, and corporate training, helping businesses simplify complex ideas and boost engagement.

Posted on by Suchismita Sinha

In Corporate Video Storytelling, Both Vision and Passion Make the Difference

Introduction

Corporate videos have become a crucial tool for businesses. They are not just about showing products or services. They tell stories, create emotional connections, and influence decision-making. However, what separates a forgettable video from a powerful one? The answer is vision and passion.

A video with clear vision ensures that every scene, word, and shot aligns with the brand’s message. Passion, on the other hand, brings life into the story. It makes the audience feel something. Without passion, a corporate video remains just another piece of content buried in an endless stream of digital noise.

In this blog, we will explore how vision and passion drive corporate video storytelling, their impact on business success, and how companies can leverage them effectively.

What is Corporate Video Storytelling?

Corporate video storytelling is the art of using video to tell a brand’s story in a way that captivates and engages viewers. Unlike traditional advertisements that focus on selling, storytelling videos create emotional connections by presenting relatable narratives, real experiences, and meaningful resolutions. These videos focus on your brand’s story and background, what it stands for, and how it matters more rather than just listing product features.

Storytelling in corporate videos follows a structured narrative that includes a beginning (introducing a challenge), a middle (highlighting the journey or transformation), and an end (showing resolution and impact). The key to effective storytelling is emotion, authenticity, and clarity. When done well, these videos increase audience engagement, build trust, and enhance brand recall.

Businesses use corporate video storytelling for brand awareness, employee engagement, product education, investor relations, and customer testimonials. It helps simplify complex ideas, making them more accessible and memorable to the target audience.

The Role of Vision in Corporate Video Storytelling

Vision is the foundation of any successful corporate video. It shapes the message, tone, and overall impact. Without a clear vision, a corporate video can feel directionless, confusing, and forgettable. A well-defined vision ensures that every frame, word, and emotion aligns with the company’s purpose and brand identity. It gives your corporate video coherence, consistency, and meaning, making it more engaging and effective.

How It Works

Define the Objective:

  • What is the goal? (Brand awareness, product launch, recruitment, investor pitch?)
  • What action should viewers take after watching?

Understand the Audience:

  • Who is watching? What do they care about?
  • What emotions, challenges, or aspirations should the video address?
  • Is the target audience customers, employees, investors, or partners?

Choose the Right Storytelling Style:

  • Linear storytelling

Best for step-by-step narratives or tutorials.

  • Non-linear storytelling 

Uses flashbacks, multiple perspectives, or suspenseful elements.

  • The Hero’s Journey

Showcases a transformation—overcoming challenges to achieve success.

  • Testimonial-based storytelling

Uses real customer experiences to build credibility.

Plan Visual and Emotional Appeal:

  • Lighting

Bright for optimism, darker tones for seriousness.

  • Colors

Warm tones for trust, cool tones for professionalism.

  • Pacing

Fast for excitement, slow for depth and emotional impact.

  • Sound & Music

Sets the mood; uplifting, dramatic, or inspiring.

Why Does It Matter?

  • Strengthens Brand Identity

Ensures consistency in message and storytelling.

  • Enhances Viewer Engagement 

A structured video keeps audiences hooked from start to finish.

  • Prevents Wasted Resources 

A well-planned vision reduces reshoots, script rewrites, and production delays.

Examples of Vision in Action

  • Patagonia 

Uses corporate videos to promote sustainability and environmental activism instead of just clothing.

  • WeTransfer

Funds short documentaries and artistic projects to reinforce its creative brand identity.

  • Vimeo Staff Picks

Features high-quality films selected based on storytelling, originality, and technical craft.

A corporate video without vision lacks focus, leading to low engagement and forgettable storytelling. Companies that take the time to define a clear vision create memorable, impactful videos that leave a lasting impression.

The Importance of Passion in Corporate Video Storytelling

Passion makes the difference between a forgettable corporate video and one that leaves a lasting impact. It fuels authenticity, builds emotional connections with your audience, and drives action. Without passion, a video feels cliched and scripted. With passion, it inspires, engages, and motivates viewers to connect with your brand’s story.

A passionate corporate video is not just about a message, it’s about the conviction behind that message. Whether it’s the tone of voice, facial expressions, or the way a story unfolds, passion breathes life into storytelling, making it relatable and memorable.

How It Works

Authentic Emotions Over Perfection

  • Viewers connect with real people and real struggles, not rehearsed marketing lines.
  • Passionate videos embrace imperfections- a natural pause, a heartfelt expression, an unscripted reaction.

Compelling Storytelling Instead of Data Dumping

  • Facts alone don’t sell, stories do.
  • A corporate video should feel human, not just an informational slideshow.
  • Example: Nike’s “You Can’t Stop Us” campaign blended real sports footage and passionate narration to tell an inspiring story about perseverance.

Genuine Delivery

  • Passion is visible—it comes through in body language, voice modulation, and energy.
  • Example: Apple’s Steve Jobs’ iPhone launch was more than a product reveal, it was storytelling with genuine excitement and belief in the innovation.

Why Does It Matter?

  • Increases Audience Connection: People relate to real emotions, struggles, and triumphs.
  • Boosts Viral Potential: Emotionally powerful videos get shared more than generic ads.
  • Drives Brand Loyalty: Emotional storytelling fosters long-term trust and engagement.

Examples of Passion in Storytelling

  • Sylvester Stallone & Rocky: He refused $350,000 for the script because he believed he was the only one who could play Rocky. The film grossed over $200 million and won three Academy Awards.
  • Band of Brothers Tours: Uses real customer experiences and passion for history to create trust and engagement.
  • Cloudbeds: Uses humor and relatable situations to showcase passion for hospitality solutions.
  • Tesla’s Branding: Elon Musk doesn’t just sell cars, he sells a vision for the future—his passionate delivery makes Tesla’s message powerful.
  • Dove’s “Real Beauty” Campaign: The brand took a passionate stance on redefining beauty standards, making it one of the most successful brand storytelling campaigns ever.

A company that lacks passion in its video storytelling creates flat, forgettable content. But when passion is at the core, corporate videos inspire, engage, and leave a mark on the audience.

Key Elements of a Successful Corporate Video

A successful corporate video is more than just a collection of visuals and voiceovers. It strategically combines storytelling, emotion, production techniques, and audience psychology to create a compelling and engaging experience. 

Every element, from the characters to lighting, pacing, and sound design, plays a role in holding the viewer’s attention and delivering the message effectively. Below are the critical elements that define an impactful corporate video.

1. Relatable Characters

Characters in corporate videos should be real, relatable, and relevant to the audience. Whether it’s an employee, a customer, or a founder, the person in the video must feel authentic.

How It Works

  • Use real employees or customers instead of actors for testimonial-style videos.
  • Showcase real-life struggles and experiences to build credibility.
  • Ensure diverse representation to make the video inclusive.

Example

  • Dove’s “Real Beauty” Campaign: Used real women, not models, to discuss beauty standards.
  • Google’s “Year in Search” Videos: Highlights real people and events to connect emotionally.

2. Emotionally Driven Narrative

Corporate videos that evoke strong emotions are more impactful and memorable than purely informational content.

How It Works

  • Start with a relatable problem that the audience identifies with.
  • Build tension or anticipation to showcase struggles before revealing a solution.
  • End with a resolution, a product, service, or idea that makes a difference.
  • Use visuals, music, and tone to enhance the emotional effect.

Example

  • Nike’s “You Can’t Stop Us” Ad: Uses emotional storytelling, split-screen visuals, and inspiring narration.
  • Apple’s “Dear Apple” Video: Showcases real users whose lives were saved by Apple Watch’s health features.

3. Sound and Music

Sound design is just as critical as visuals in a corporate video. Poor audio quality can ruin an otherwise great video.

How It Works

  • Voiceover Clarity: The voiceover must be clear, well-paced, and suited to the brand tone.
  • Background Music: The right soundtrack enhances emotion (e.g., soft piano for emotional depth, upbeat music for energy).
  • Natural Sounds: Footsteps, rustling papers, keyboard typing make the video more immersive.
  • Audio Mixing: Ensure consistent volume levels for voice, music, and sound effects.

Example

  • Apple’s Product Launch Videos: Uses minimal background music to keep the focus on product features.
  • BMW’s Sound Design: Uses high-quality car engine sounds to reinforce luxury branding.

4. Pacing and Lighting

Pacing and lighting set the mood, energy, and engagement level of a corporate video.

How It Works

  • Fast-Paced Videos: Best for ads, event highlights, or promotional videos (Creates urgency & excitement).
  • Slow-Paced Videos: Used for emotional storytelling, documentaries, and interviews (Builds depth & connection).
  • Bright Lighting: Suitable for corporate office settings, explainer videos, and positive brand stories.
  • Dark Lighting: Creates mystery, drama, or seriousness (Common in luxury branding or intense storytelling).

Example

  • Tesla’s Product Launch Videos: Use dark lighting with spotlights to create a premium, futuristic look.
  • Coca-Cola’s Holiday Ads: Feature warm, bright lighting for a festive, emotional feel.

5. Video Length Optimization

The length of a corporate video depends on the platform and target audience.

How It Works

  • Short-form Videos (15-60 sec): Best for Instagram, TikTok, YouTube Shorts (Quick brand messages).
  • Medium-length Videos (1-3 min): Best for website homepages, LinkedIn, product explainers.
  • Long-form Videos (10-20 min): Best for documentaries, case studies, training videos.

Example

  • HubSpot’s 2-minute explainer videos: Concise, informative, and to the point.
  • Netflix’s Behind-the-Scenes Videos (10+ minutes): Gives in-depth storytelling for deeper audience engagement.

6. Strong Call to Action (CTA)

A corporate video should guide the viewer towards the next step – whether it’s visiting a website, signing up, or sharing the content.

How It Works

  • Use a clear CTA at the end (“Sign up today”, “Learn more”, “Subscribe now”).
  • Incorporate clickable elements for interactive videos.
  • Ensure CTA placement is natural, avoid aggressive sales pitches.

Example

  • Dropbox’s Explainer Video: Ends with a simple CTA directing users to sign up.
  • Nike’s Video Ads: Uses hashtags and campaign slogans as subtle CTAs.

7. High-Quality Production & Editing

Even with a great story, a corporate video must be well-shot, well-edited, and visually appealing.

How It Works

  • 4K Resolution: Ensures sharp visuals for professional-quality videos.
  • Stable Camera Work: Use gimbals, tripods, and proper framing for a polished look.
  • Smooth Transitions: Avoid excessive cuts; transitions should feel natural.
  • Motion Graphics & Text Overlays: Enhances engagement without distracting.

Example

  • Google’s “Search On” Campaign: Combines smooth transitions, engaging motion graphics, and high-quality production.
  • Red Bull’s Action Videos: Feature stunning cinematography and high-energy edits.

8. Interactive & Immersive Elements

Modern corporate videos are becoming interactive, allowing viewers to engage instead of just watching.

How It Works

  • Clickable Hotspots: Viewers can click on different sections to explore more.
  • 360-Degree Videos: Creates a VR-like immersive experience.
  • Branching Storylines: Lets viewers choose different video endings.

Example

  • Vimeo’s Interactive Video Feature: Allows brands to add clickable elements for better engagement.
  • IKEA’s Interactive Product Videos: Let customers shop directly from the video.

A successful corporate video is a blend of storytelling, technical quality, and audience engagement strategies. It should connect emotionally, deliver a clear message, and be visually appealing. Companies that prioritize these elements create videos that influence decisions, build brand loyalty, and stand out in a crowded market.

How to Make Corporate Videos That Stand Out

  • Understand Your Audience: Who are they? What do they care about?
  • Use a Clear Narrative Structure: Beginning, conflict, resolution.
  • Prioritize Authenticity: Avoid excessive scripting; let the story flow naturally.
  • Invest in High-Quality Production: Poor video quality reduces credibility.
  • Use Emotion to Drive Action: Inspire, entertain, or educate.
  • Leverage Customer Stories: Testimonial videos influence buying decisions.
  • Ensure Proper Distribution: Publish videos on YouTube, LinkedIn, websites, and social media.

Future of Corporate Video is Storytelling- Interactive Videos

Interactive videos are transforming corporate video storytelling by making content engaging, personalized, and action-driven. Unlike traditional videos, interactive videos allow viewers to interact with the content, increasing engagement and retention.

Why Interactive Videos Matter:

  • Higher Engagement: Viewers actively participate instead of passively watching.
  • Increased Retention: Interactive elements keep audiences focused longer.
  • Improved Conversion Rates: Directs users to products, sign-ups, or additional content.
  • Personalized Experience: Viewers control their journey, making it more relevant.
  • Better Data Collection: Tracks viewer interactions for deeper audience insights.

Key Interactive Video Features:

  • Clickable Hotspots: Viewers click on sections for more details.
  • Branching Storylines: Multiple video paths based on choices.
  • Shoppable Videos: Direct in-video purchases.
  • Quizzes & Polls: Interactive elements boost engagement.
  • 360-Degree Videos: Immersive VR-like experiences.

Examples:

  • IKEA’s Interactive Product Videos: Clickable product details.
  • Netflix’s “Bandersnatch”: Choose-your-own-adventure format.
  • Vimeo’s Interactive Video Tools: Customizable engagement options.

Interactive videos are the future of corporate video storytelling, making content more dynamic and user-driven.

FAQs

1. How does corporate video storytelling differ from traditional corporate videos?

Corporate video storytelling focuses on emotion, narrative, and engagement, while traditional corporate videos are often informational or promotional. Storytelling videos use relatable characters, real challenges, and meaningful resolutions to create an emotional connection. This approach increases viewer retention, brand trust, and engagement, making the content more impactful than a standard product showcase or company overview.

2. Why is vision important in corporate video storytelling?

Vision shapes the direction, message, and impact of a corporate video. It ensures that every scene, script, and visual aligns with the company’s goals and audience expectations. A strong vision prevents wasted resources, improves storytelling consistency, and enhances audience engagement. Without a clear vision, a video may feel disjointed, forgettable, or ineffective in delivering the intended message.

3. How can passion enhance the effectiveness of corporate videos?

Passion brings authenticity, energy, and emotion into corporate videos. It ensures that the message feels genuine, making it more relatable and engaging for viewers. Passion is visible through body language, voice modulation, and storytelling tone. Companies like Tesla, Apple, and Nike have successfully used passion-driven storytelling to inspire audiences and build brand loyalty through their video campaigns.

4. What are some examples of interactive corporate videos?

Interactive corporate videos engage viewers by allowing them to click, explore, and make choices. Examples include Netflix’s “Bandersnatch”, which lets viewers choose different storylines, IKEA’s shoppable product videos, where users click on items to learn more, and Vimeo’s interactive tools, which let brands add clickable elements for deeper engagement. These videos boost conversions and viewer retention significantly.

Conclusion

Corporate video storytelling is more than just filming a product or service. Creating a memorable, emotional, and engaging experience for the audience is all it requires. A well-crafted corporate video tells a story, connects with viewers, and drives action.

A strong vision ensures that the video stays focused, aligned with brand identity, and impactful. It defines the message, theme, and purpose, making the storytelling clear and effective. Passion, on the other hand, brings the story to life. It makes the video authentic, relatable, and emotionally powerful, increasing engagement and retention.

The key elements of a successful corporate video, relatable characters, emotional narratives, strong sound design, high-quality production, and interactive features, help brands capture attention and build lasting relationships with their audience.

As technology advances, interactive videos are shaping the future of corporate storytelling, offering higher engagement, personalized experiences, and improved conversion rates. Companies that embrace vision, passion, and innovation in their videos will stand out, inspire audiences, and drive business success in an increasingly competitive digital landscape.

Posted on by Suchismita Sinha

Top 10 Advertising Agencies in Kolkata – 2025 Rankings

Introduction

You’ve just launched your product or service, and your team is buzzing with excitement. But there’s one glaring problem, no one knows about it. Despite having a great product, your brand struggles to get noticed in a sea of competitors. 

You start wondering: How do I stand out? How do I grab attention in a crowded marketplace?

This is where the power of advertising comes in, and why finding the right advertising agency in Kolkata is critical for your brand’s success. 

In a city like Kolkata, known for its diverse culture and dynamic business environment, standing out can feel overwhelming. But, with the right agency by your side, you can create campaigns that not only grab the attention but also convert your leads into loyal customers.

If you’ve been wondering how to navigate this maze of advertising options, you’re not alone. Many businesses, large and small, face the same struggles; selecting the right agency that understands their vision, targets the right audience, and delivers results. 

This blog is here to clear up the confusion. You’ll find detailed insights into the top advertising agencies in Kolkata, those that have built reputations for delivering stunning campaigns.

From SEO to social media marketing and branding, we’ll cover the services each agency offers, and how they can help you solve the very problem you’re facing; getting your brand noticed and driving meaningful growth. 

Why is Advertising Important for Your Businesses in 2025?

Advertising is the process of promoting products, services, or brands through various forms of media, such as TV, radio, print, digital platforms, and social media.

Boosts Sales: Effective advertising helps businesses reach a wider audience, creating awareness about products or services, which directly impacts sales and revenue growth.

Brand Recognition: Advertising is key to building brand identity. Consistent and creative advertising helps customers recognize and remember a brand, fostering loyalty and trust.

Scaling Growth: Through targeted advertising campaigns, businesses can expand their reach into new markets, attract more customers, and grow their customer base, facilitating scalability.

Differentiation: In a competitive market, advertising helps businesses differentiate their offerings from competitors, highlighting unique selling points and advantages.

Establishing Relationships: Advertising helps businesses connect with their target audience, fostering meaningful relationships and encouraging repeat business.

Top 10 Advertising Agencies in Kolkata

1. CPutek Private Limited

  • Founded: 2010
  • Location: Kolkata, India
  • Website: www.cputek.com
  • GMB Rating: 4.7
  • Employees: 11-50
  • Domain of Expertise: Digital Marketing, SEO, Web Development, Social Media Strategy, PPC Campaigns, 2D/3D animation videos, motion graphics and VFX videos.
  • Technical Tools Used: Google Ads, SEMrush, Ahrefs, WordPress, Facebook Ads Manager

Overview:
CPutek is a dynamic digital marketing and advertising agency in Kolkata that specializes in offering result-driven marketing solutions. Established in 2010, Cputek delivers exceptional services in SEO, social media strategy, PPC campaigns, and website development. Their expertise lies in providing tailored marketing strategies that improve online visibility, drive traffic, and convert leads into sales. Cputek’s focus on technology-driven solutions ensures businesses stay competitive in today’s digital-first landscape.

Strengths:

  • Specialized in Google Ads, PPC campaigns, and SEM for targeted online visibility
  • Strong capabilities in SEO, helping clients achieve long-term, sustainable results
  • Expertise in creating visually compelling and functional websites using WordPress
  • Focus on data analytics to drive performance and optimize campaigns for better ROI
  • Deep knowledge of the latest trends in social media marketing and content strategy

2. Genesis Advertising

  • Founded: 1993
  • Location: Kolkata
  • Website: www.genesisad.com 
  • GMB Rating: 4.5
  • Employees: 51-200
  • Domain of Expertise: Advertising, Marketing, Branding, Event Management, Promotion
  • Technical Tools Used: SEO tools, Content Management Systems, Analytics Platforms

Genesis Advertising, founded in 1993, has grown to become one of the most reputable advertising agencies in Kolkata. With a team of 120 employees, it offers a wide range of services across various sectors such as media, healthcare, education, and financial services. Their clients include well-known brands like Times of India, Tata Steel, and Metro Milk. Genesis Advertising excels in digital marketing, advertising, and event management, bringing creative solutions and strategies to every campaign.

3. Wunderman Thompson

  • Founded: 2018
  • Location: Kolkata, New York & London
  • Website: www.wundermanthompson.com
  • GMB Rating: 4.5
  • Employees: 10000+
  • Domain of Expertise: Advertising, Brand Communications, Consulting, Analytics
  • Technical Tools Used: Data Analytics Platforms, CRM Tools, AI-driven Advertising Tools

Wunderman Thompson is a leading communication company specializing in the integration of creativity, data, and technology. Their services cater to industries such as energy, FMCG, healthcare, and financial services. With a global presence and a significant workforce, Wunderman Thompson offers unmatched expertise in brand communications and digital marketing. Their work with brands like Nestle, Unilever, and HSBC further solidifies their position as one of the top advertising agencies in Kolkata.

4. Ogilvy & Mather 

  • Founded: 1948
  • Location: Kolkata, New York & Bangalore
  • Website: www.ogilvyindia.com
  • GMB Rating: 4.4
  • Employees: 10000+
  • Domain of Expertise: Corporate Communication, Public Relations, Branding, Public Affairs
  • Technical Tools Used: Content Marketing Tools, Social Media Management Platforms

As a part of the WPP group, Ogilvy is one of the most awarded communications agencies globally. With a history spanning over 70 years, Ogilvy’s expertise lies in corporate communication, public relations, and branding. They have worked with some of the largest global brands, including Dove, Ford, and Kurl-on. Their strong presence in Kolkata and other parts of India helps brands develop strategic communications that resonate with their target audience.

5. Crayon Advertising

  • Founded: 1986
  • Location: Kolkata, New Delhi, Mumbai, Dubai
  • Website: www.crayonad.com
  • GMB Rating: 4.1
  • Employees: 51-200
  • Domain of Expertise: Advertising, Branding, Direct Marketing, Events
  • Technical Tools Used: SEO Tools, Marketing Automation Tools, Content Management Systems

Founded in 1990, Crayon Advertising has established itself as a leading agency specializing in advertising, branding, and direct marketing. The firm has expanded to multiple locations, including Kolkata, and offers services across diverse sectors such as hospitality, food & beverages, tourism, and healthcare. Crayon Advertising’s reputation for creative and integrated marketing solutions makes it one of the top choices for businesses in Kolkata.

6. PromotEdge

  • Founded: 2015
  • Location: Kolkata
  • Website: www.promotedge.com
  • GMB Rating: 4.1
  • Employees: 11-50
  • Domain of Expertise: Digital Marketing, SEO, SEM, Paid Media, Content Marketing
  • Technical Tools Used: Google Analytics, SEO Optimization Tools, PPC Advertising Platforms

PromotEdge is known for its comprehensive approach to digital marketing. Since its inception in 2015, the agency has been offering services like search engine optimization, paid media, and conversion optimization. PromotEdge has worked with clients like Tata Steel, HDFC Bank, and Tata Housing, providing them with result-driven solutions that focus on increasing online visibility and engagement.

7. Mindshare World

  • Founded: 1997
  • Location: Kolkata, Mumbai, London, New York
  • Website: www.mindshareworld.com 
  • Employees: 5001-10000
  • Domain of Expertise: Digital Marketing, Media Research, Social Media Marketing
  • Technical Tools Used: Media Planning Tools, Digital Analytics, Social Media Monitoring Tools

Mindshare, a part of GroupM, is a global leader in media and marketing services. With offices in Kolkata, Mumbai, and around the world, Mindshare specializes in digital media, advertising analytics, and social media marketing. The firm has collaborated with global brands like Nike, Pepsi, and Ford, delivering high-impact campaigns across digital and traditional media channels.

8. Brandsum

  • Founded: 2002
  • Location: Kolkata
  • Website: https://brandsum.com
  • GMB Rating: 4.2
  • Employees: 11-50
  • Domain of Expertise: SEO, Search Marketing, Digital Analytics, Paid Media Marketing
  • Technical Tools Used: SEO Tools, Social Media Management Tools, Analytics Platforms

BrandSum is a prominent digital marketing agency in Kolkata, specializing in SEO, search engine marketing, and paid media marketing. Their team of experts ensures that each campaign is tailored to meet the specific needs of the client. They have worked with brands like Keventer, Metro, and Ideal, helping them achieve measurable and effective results through digital marketing.

9. BlueAntz

  • Founded: 2014
  • Location: Kolkata, India
  • Website: www.blueantz.com
  • GMB Rating: 4.0
  • Employees: 51-200
  • Domain of Expertise: Digital Marketing, SEO, Social Media Marketing, Branding, Web Development
  • Technical Tools Used: Google Analytics, SEMrush, WordPress, Hootsuite, Canva, Photoshop

Overview:
BlueAntz is a well-established digital marketing agency in Kolkata, offering a wide range of services to help businesses enhance their online presence. Founded in 2014, the agency specializes in digital marketing, SEO, social media marketing, and web development. With a dedicated team of skilled professionals, BlueAntz helps businesses of all sizes craft tailored solutions that drive measurable results. Their client portfolio includes brands from sectors like retail, technology, healthcare, and education.

10. BBDO India

  • Founded: 1983
  • Location: Kolkata
  • Website: www.bbdoindia.com
  • Employees: 500-1000
  • Domain of Expertise: Creative Advertising, Branding, Marketing Strategy
  • Technical Tools Used: Media Buying Tools, SEO Tools, Analytics Platforms

BBDO India, part of the BBDO Worldwide network, has been creating powerful advertising campaigns for several decades. Known for their creativity and strategy, BBDO India offers services in creative advertising, branding, and marketing. They have worked with top brands like PepsiCo, Visa, and FedEx, delivering memorable campaigns that resonate with audiences. They are also known for their philosophy of “Create Acts, Not Ads”.

What Are The Key Strengths Of Top Advertising Companies In Kolkata?

Expertise Across Multiple Channels: Advertising agencies in Kolkata offer expertise in various forms of media, including traditional methods (print, TV, radio) and digital platforms (social media, SEO, PPC, email marketing). This multi-channel approach helps businesses target diverse customer segments effectively.

Creativity and Innovation: Top advertising agencies in Kolkata are known for their creativity. They craft unique campaigns that engage audiences, drive conversions, and create a lasting impact. This includes effective use of storytelling, visual design, and content marketing strategies tailored to specific industries.

Data-Driven Decision Making: Agencies use advanced analytics and data tools to track campaign performance. Tools like Google Analytics, SEMrush, and social media insights help in optimizing campaigns and ensuring measurable results. These agencies rely on A/B testing, customer behavior tracking, and performance reports to refine their strategies for better outcomes.

SEO and SEM Expertise: Many leading advertising agencies in Kolkata specialize in search engine optimization (SEO) and search engine marketing (SEM), helping businesses improve their online visibility. They leverage tools like Moz, Ahrefs, Google Ads, and Bing Ads to enhance ranking and drive quality traffic to websites.

Targeted Digital Marketing: Social media marketing is another area of strength. Agencies use platforms like Facebook, Instagram, and LinkedIn along with tools like Hootsuite and Buffer to manage and optimize social media campaigns, ensuring better engagement and conversion rates.

Custom Branding Strategies: Agencies excel in creating personalized branding strategies that align with business values, ensuring consistency across all customer touchpoints. They use branding and design tools such as Adobe Creative Suite and Canva to craft compelling brand identities.

Global Reach with Local Expertise: While they offer global solutions, advertising agencies in Kolkata understand local consumer behavior, which allows them to tailor campaigns to suit regional preferences, enhancing customer engagement and satisfaction.

How To Choose The Best Advertising Company In Kolkata For Your Business?

Choosing the best advertising company in Kolkata for your business requires careful consideration of several factors to ensure your goals are met effectively. Here are some key steps to help you make the right choice:

  • Step 1- Assess Your Business Needs: Understand the specific services you need, such as digital marketing, branding, event management, or social media marketing. Different agencies specialize in different areas, so identifying your priorities will help narrow down the options.
  • Step 2- Review Agency Portfolio: Examine the agency’s past work and client portfolio. Look for case studies or campaigns in your industry. A proven track record in your sector can indicate their capability to understand your market and audience.
  • Step 3- Check Expertise and Technical Tools: Ensure the agency is well-versed in the latest marketing tools and technologies, such as SEO, PPC, analytics, and social media platforms. The best agencies use data-driven approaches and platforms like Google Analytics, SEMrush, and social media management tools to optimize campaigns.
  • Step 4- Evaluate Communication and Collaboration: Communication is key in any partnership. Choose an agency that is responsive, open to feedback, and collaborates well with your team to ensure smooth execution of campaigns.
  • Step 5- Read Client Testimonials and Reviews: Client feedback can provide insights into the agency’s work ethic, professionalism, and ability to meet deadlines. Agencies with positive reviews on platforms like Google My Business often offer reliable services.

By carefully considering these aspects, you can find an advertising agency in Kolkata that aligns with your business objectives and helps drive growth.

FAQs

1. What makes advertising agencies in Kolkata stand out?

Advertising agencies in Kolkata are known for their creativity and innovation across multiple platforms. They use advanced tools like SEO optimization, social media analytics, and paid media marketing to drive results. These agencies understand both global trends and local consumer behavior, which helps them deliver targeted campaigns that effectively engage the audience, build brand recognition, and boost sales.

2. How can advertising help scale my business in Kolkata?

Advertising plays a critical role in scaling businesses in Kolkata by increasing brand visibility and expanding market reach. Whether through digital marketing, SEO, or social media campaigns, advertising agencies in Kolkata create strategies that target new customer segments and build brand loyalty. A well-executed advertising campaign can help drive conversions, improve customer engagement, and ultimately facilitate business growth.

3. What types of services do advertising agencies in Kolkata offer?

Advertising agencies in Kolkata offer a variety of services, including digital marketing, social media marketing, branding, event management, and content creation. These agencies also specialize in search engine optimization (SEO), pay-per-click (PPC) advertising, media planning, and analytics. By using data-driven insights and technical tools, these agencies create customized strategies to meet business goals and deliver measurable outcomes.

4. How do I choose the right advertising agency in Kolkata for my business?

To choose the right advertising agency in Kolkata, first assess your business needs and identify the services you require. Look for an agency with experience in your industry and review their portfolio of past campaigns. Ensure the agency uses advanced tools like Google Analytics, SEO platforms, and social media management systems. Client testimonials and reviews can also provide valuable insights into the agency’s effectiveness.

Conclusion

In conclusion, choosing the right advertising agency in Kolkata is crucial for the success and growth of your business. The city is home to a variety of top-tier agencies that specialize in creative advertising, digital marketing, branding, and more. By partnering with a reputable agency, businesses can leverage innovative strategies and advanced tools to effectively reach their target audience and drive sales.

At the end, the right agency can help build brand recognition, foster customer loyalty, and scale your business. By carefully evaluating your needs and the agency’s expertise, you can ensure a successful partnership that aligns with your business goals.

Posted on by Suchismita Sinha

The Rise of Video Marketing: Stats and Trends

We will discuss why video is a great marketing tool for the upcoming generations. Meanwhile, let me ask you something. If you could learn about a new service or product, what would you prefer most?
– A long essay on how-tos? Or a short explainer video?
– A blog on the benefits of the product or service? Or a video pinpointing the benefits for you?

– A para wise guide book? Or an animated video for a visual representation of the step-by-step guide?

If you said yes to video for all of the above, then you can understand why video is a great marketing tool for a business. Whether a small business or working with an experienced advertising agency in Kolkata, incorporating videos into your strategy can revolutionize your marketing game.

Why Video Marketing is So Powerful?

Working with a professional advertising agency in Kolkata can help businesses strategically embed videos into their content, ensuring maximum engagement and returns.

1. Boosts Engagement

  • Videos naturally capture attention and keep users engaged longer than text or images.
  • Stat: Social video generates 1200% more shares than text and image content combined.

2. Increases Organic Traffic

  • Videos improve dwell time, signaling search engines that your content is valuable.
  • Stat: Websites with video are 53 times more likely to rank on the first page of Google. 

3. Drives Higher Goal Conversions

  • Videos simplify complex messages, making users more likely to take action.
  • Stat: 84% of marketers say video has helped them generate leads. 

4. Improves ROI

  • Videos maximize returns by combining high engagement with cost-effective reach.
  • Stat: 92% of video marketers report a positive ROI, up from 83% in 2018.

5. Enhances Emotional Connection

  • Videos use visuals, sound, and storytelling to evoke emotions, building trust and brand loyalty.
  • Stat: 95% of viewers retain a message when watching a video, compared to 10% when reading text. 

6. Mobile-Friendly and Preferred by Users

  • Mobile users increasingly consume video content, making it essential for capturing this audience.
  • Stat: 75% of video views worldwide come from mobile devices. 

7. Supports Multi-Channel Strategies

  • Videos can be repurposed across platforms like websites, emails, social media, and ads.
  • Stat: Including video in an email can increase click-through rates by up to 300%. 

8. Easy to Share and Amplify

  • Video content is highly shareable, increasing its reach organically through social media.
  • Stat: 66% of consumers prefer watching videos to learn about a product or service. 

9. Measurable Impact with Analytics

  • Videos provide actionable insights through views, click-through rates, and engagement metrics, helping refine strategies.
  • Stat: 83% of businesses say video provides a good return on investment due to its measurable results.

10. Versatile for Storytelling

  • From product demos to customer testimonials, video accommodates diverse storytelling formats.
  • Stat: Explainer videos increase understanding of products by 94%, boosting purchase intent. 

How you can use video for different marketing purposes

Different types of videos can serve different purposes. A promotional video of 45 seconds will not bring positive results if you use it to educate your audience about your product or service. 

1. Animated product explainer videos.

2. Educational short videos, or snippets from educational podcasts.

3. User-generated videos.

4. Animated awareness videos.

5. Customer testimonial videos.

6. Product demo or animated how-to videos.

7. Welcome video for newsletters.

8. Short promotional videos or talking heads for effective advertising on socials

Watch out for the infographic below to learn the key statistics about video marketing.

Posted on by Suchismita Sinha

The Secret to Viral Marketing? Explainer Videos

Introduction

We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?

People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.

What are explainer videos?

Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.

Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.

What are the features of viral marketing that Explainer videos have

If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.

Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.

Tips to create a viral explainer video

Know your target audience well

Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.

Well-written video script

The key is to write a video script that tells your audience how your product or service can help them brief.

You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem. 

Break down complex concepts and explain them in simple language. Videos in story format create better engagement.

Short and crisp

Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.

Keep audience engaged 

As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention. 

Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.

call-to-action

Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”. 

Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.

Types of explainer videos

Animated 

These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.

This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.

Motion graphics

These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.

Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget. 

Whiteboard animation 

This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.

Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos. 

Live action 

In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.  

Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally. 

These are best for person-oriented products. 

Screencast 

Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides. 

These are best for showing your audience directly how to use a new application or your products/services. 

Why it is a must-have tool in your marketing strategy 

Hard to beat 

Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.

More engaging than texts

Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.

Simple to share with others 

Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.

Boost conversion 

Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.

Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion. 

Choosing explainer video companies the right way

The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works. 

Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.

Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.

Conclusion

Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.

Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out. 

FAQs

1. How do explainer video companies make marketing videos go viral?

Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.

2. What are the tips by animation companies in Kolkata to create viral explainer videos?

With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action. 

3. What makes an animation company Kolkata good to outsource explainer video projects?

Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects. 

Posted on by Suchismita Sinha

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