Why More Brands Are Choosing Explainer Videos to Tell Their Story

Introduction 

Have you ever experienced a picture or a video sometimes communicating better than words? Well, explainer videos do this job so well that your target audience loves consuming more of that, eventually converting them into paying customers.

While 60%+ businesses prefer explainer videos, more than 80% of B2B businesses use these videos to better explain their product or services. Not only that, but 76% of marketers believe that explainer videos also convert customers easily, increasing sales.

There are more benefits of using explainer videos than you can imagine. In this blog, we have highlighted 7 key reasons why explainer videos will stand out even in 2025 and be the most preferred choice by brands, followed by tips to make better videos. Stick around. 

7 Reasons Why More Brands Are Choosing Explainer Videos to Tell Their Story

In 2025, explainer videos will be more cost-effective, versatile, and powerful tools for building connections, simplifying messages, and driving conversions because of generative AI. We have explained below a few key reasons why brands and their customers both love them.

1. They Build Trust and Credibility

Explainer videos allow brands to introduce themselves in an authentic, relatable way. For example, the video Vidico created for Zeelo immediately grabs attention by addressing a common problem and providing solutions, which builds trust. When your audience feels understood, they’re more likely to connect with your brand and its offerings.

They Increase Brand Recognition

Explainer videos help you engage your audience while showcasing your unique value. By incorporating these videos into your marketing, like our video for Car’O’Bar, you not only increase user engagement but also leave a lasting impression. This leads to better brand recall and customer loyalty.

3. They Are Versatile Across the Sales Funnel

From introducing your brand to nurturing leads, explainer videos fit every stage of the customer journey. For instance, a testimonial video can show how such videos can highlight success stories while building confidence in prospective clients and guiding them toward a purchase.

4. They Simplify Complex Concepts

If your product or service is technical or intricate, explainer videos can break it down. JustCall’s collaboration with Hubspot showcased how their video simplified a potentially overwhelming concept, helping customers grasp their value more easily. Clear explanations translate to better customer understanding and conversions.

5. They Boost SEO and Website Traffic

Embedding explainer videos on your website can enhance engagement and boost search rankings. Google prioritizes content that retains users longer. UpSend’s video demonstrates this by making their offerings concise yet captivating, increasing time spent on their site and driving organic traffic.

6. They Engage Emotionally

Using storytelling and visuals, explainer videos build emotional connections. Our video on men’s day resonates by reflecting emotions that men can have too, along with relatable scenarios. This approach enhances customer loyalty and makes your brand memorable.

7. They Enhance Brand Personality

Explainer videos highlight your brand’s unique style and values. Hound Studios’ outdoor brand video used storytelling to convey a likable brand personality. This approach not only differentiates you from competitors but also ensures your audience resonates with your values.

6 Tips for Making Your Explainer Video Stand Out

As one of the best animation companies in Kolkata, we always make sure to follow these tips while creating explainer videos for our clients. Surely these tips will make your video loved by your customers.  

1. Know Your Audience Like the Back of Your Hand

Your video will only click with people if it feels like it’s made just for them. Research what they care about, the problems they’re trying to solve, and how they like to engage with content. Put extra effort into your research, and take ideas from surveys, social media comments, or even keyword searches to find out. 

When you address their exact needs, you do not just create a video, you build strong connections with customers. 

2. Use Storytelling to Simplify and Connect

People love a good story, especially one that reflects their experiences. A compelling narrative not only simplifies complex ideas but also makes your video more relatable and memorable. 

For example, start with a relatable problem, show how your product or service solves it, and end with a positive transformation. Stories don’t just sell, they inspire trust and emotion.

3. Invest in Professional Sound and Visuals

Ever clicked away from a video with bad sound or shaky visuals? Exactly. High-quality visuals and crisp audio show that you care about your content and, by extension, your audience. Use smooth animations, clear narration, and balanced sound design to create a polished experience. Viewers are more likely to stick around and remember your brand when the video feels professional.

4. Build on What the Data Tells You

The beauty of digital marketing is the data it provides. Check where viewers drop off in your videos, which parts they rewatch, and what grabs their attention. Use these insights to refine your approach. Maybe it’s shortening the intro or reworking the CTA. Data lets you tweak until your video delivers exactly what your audience needs.

5. Keep Your Brand Front and Center

Your video isn’t just telling a story, it’s showcasing your brand. Stick to your brand colors, fonts, and tone throughout the video. From the first second to the last, the viewer should feel like your brand is present. This consistency not only builds trust but also makes your content instantly recognizable in the sea of online videos.

6. Test, Tweak, and Repeat

Before launching your video, show it to a sample of your audience and get their feedback. What did they like? What didn’t hit the mark? Testing lets you fix any weak spots, ensuring your final version shines. Don’t stop there, analyze its performance after launch and use those insights for your next project. Continuous improvement keeps your videos relevant and impactful.

What Type of Explainer Video Should You Choose?

Choosing the right type of explainer video depends on your industry, target audience, and communication goals. Here are the key types and their use cases:

1. Animated Explainer Videos

Use Case: Best for simplifying complex ideas or technical concepts. Ideal for industries like technology, finance, or healthcare.
Example: JustCall’s collaboration with HubSpot used an animated explainer video to communicate their product’s value. Animated explainer video creators like Cputek excel in delivering visually appealing and effective solutions.

2. Whiteboard Animation Videos

Use Case: Perfect for educational purposes or when demonstrating processes step-by-step. Commonly used in e-learning, healthcare, and corporate training.
Example: Many explainer video companies create whiteboard videos to simplify ideas for audiences, which creates engaging corporate training videos.

3. Motion Graphics Videos

Use Case: Ideal for industries requiring dynamic and professional visuals, such as software, fintech, B2B services, or even to frame your brand story.
Example: Cputek, a top-tier animated explainer video maker, produced a motion graphics video for an enterprise solution, making complex services understandable and appealing.

4. Live-action Explainer Videos

Use Case: Builds a personal connection by using real people to convey trust and authenticity. Best for lifestyle, retail, or service-based businesses.
Example: Retail brands like Warby Parker use live-action explainer videos to showcase their products and humanize their brand.

5. Testimonial Videos

Use Case: Adds credibility by featuring real customer stories. Effective for industries like consulting, SaaS, or financial services.
Example: M&M Financial Consulting leveraged testimonial videos to build trust and reinforce their brand’s reliability.

Collaborating with expert explainer video creators ensures your video aligns with your goals. Whether it’s an animated explainer video or a live-action approach, creative agencies specialize in crafting videos tailored to your needs.

FAQs

1. What are the benefits of working with animated explainer video creators?

Animated explainer video creators simplify complex ideas into visually engaging content. They help communicate technical concepts effectively, making them ideal for industries like technology and healthcare. Companies like Cputek specialize in crafting high-quality animated explainer videos that captivate audiences and drive results.

2. How do explainer video companies improve brand visibility?

Explainer video companies enhance brand visibility by creating professional, engaging content tailored to your goals. By leveraging tools like SEO-optimized videos and storytelling, marketing companies ensure your videos reach the right audience and boost recognition across platforms.

3. Which industries benefit most from hiring an animated explainer video maker?

Industries like technology, finance, and healthcare benefit greatly from animated explainer video makers. These professionals produce videos that break down complex information, making it easier for audiences to understand your offerings and connect with your brand.

Conclusion

Explainer videos are no longer just a trend. Brands are leveraging videos as tools for storytelling to drive results. They simplify complex ideas, build trust, and boost your brand’s personality while engaging audiences emotionally and strategically throughout the customer journey. 

As we step into 2025, their versatility, cost-effectiveness, and impact will only grow stronger, especially with the advancements in generative AI.  

Brands are choosing explainer videos because they work. Whether it’s increasing website traffic, improving customer understanding, or creating emotional connections, these videos deliver tangible results that words alone often can’t achieve.

By following the tips outlined in this blog and selecting the right type of explainer video for your audience, you can craft content that captivates, informs, and converts. So why wait? Start telling your brand story through explainer videos today, if overwhelming, take the help of explainer video creators, and watch your business thrive in a world where visual storytelling rules.