Author: Suchismita Sinha

By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don't judge, gotta fuel the creativity!)

Top Explainer Video Companies in India 

Introduction: 

If we explore today’s marketing industry, attention spans are shrinking everywhere, and businesses are constantly looking for innovative ways to communicate their message effectively. This is where explainer videos have emerged as a solution. Whether it’s a startup pitching its next big idea, a tech company simplifying its product, or a brand trying to captivate its audience, explainer videos break down complex concepts into engaging, digestible visuals.

India, known for its vibrant animation industry and cost-effective creative solutions, has become a global hotspot for high-quality explainer video production. With a blend of artistic storytelling, cutting-edge technology, and affordability, Indian studios are crafting videos that not only engage but also convert. But with so many options, how do you choose the right one?

In this blog, we dive deep into the Top Explainer Video Companies in India, showcasing the best studios that can bring your brand’s vision to life. Whether you need 2D animation, 3D motion graphics, or whiteboard explainer videos, these companies have the expertise to deliver compelling content that drives results. Let’s explore India’s leading names in the world of explainer video production!

1. What Are Explainer Videos?

Explainer videos are short, engaging videos designed to convey complex ideas in a simple, visually appealing, and easily digestible format. They help businesses introduce their products, services, or concepts in a way that captures audience attention and improves understanding. Efficient Explainer video companies ensure – video length ranging from 30 seconds to 2 minutes, top notch in marketing campaigns, product launches, social media, and corporate training. 

Explainer Video companies produces:

  • 2D Animation: Uses flat, two-dimensional visuals to tell a story in a smooth and engaging manner. Ideal for startups and SaaS businesses.
  • 3D Animation: More advanced and visually rich, creating a realistic and immersive experience. Often used in medical, architectural, and high-tech industries.
  • Whiteboard Animation: Simulates hand-drawn illustrations on a whiteboard, perfect for educational and explainer-style storytelling.
  • Live-Action Explainers: Involves real people and environments to establish a human connection, commonly used for testimonials and brand introductions.
  • Motion Graphics & Infographics: Uses animated graphics and data visualization to explain complex topics concisely. Great for corporate presentations.
  • Stop Motion Animation: A frame-by-frame animation technique that adds a unique and artistic touch to storytelling.

By simplifying information and delivering it in an engaging format, explainer videos increase audience retention, boost conversions, and enhance brand awareness, making them an essential tool in modern marketing strategies.

Why Explainer Videos Matter – The Numbers Speak

These numbers are enough to show how the trend curve is aligning towards the explainer videos – 

  • 96% of people have watched an explainer video to learn more about a product or service. (Source: Wyzowl)
  • 84% of marketers say explainer videos have helped them generate more leads. (Source: HubSpot)
  • A well-crafted explainer video can increase conversion rates by 80% when placed on a landing page. (Source: Unbounce)
  • India’s animation and VFX industry is projected to reach ₹180 billion (≈$2.2 billion) by 2025, driven by the rising demand for digital content. (Source: FICCI-EY Report 2023)

2. Key Factors to Consider When Choosing an Explainer Video Companies 

With countless explainer video companies in the market, selecting the right one for your business can be challenging. Here are some critical factors to consider:

1. Portfolio & Past Work

A strong portfolio showcases a company’s expertise, creativity, and ability to tailor videos to different industries. Look for diversity in animation styles and storytelling quality.

2. Client Testimonials & Reviews

Reviews and feedback from previous clients help assess credibility and reliability of explainer video companies. Platforms like Clutch, Google Reviews, and LinkedIn can provide valuable insights.

3. Pricing & Budget

Explainer video costs vary based on animation type, complexity, and production quality. Budget videos may range from ₹30,000-₹70,000, while high-end productions can go up to ₹10,00,000. Choosing explainer video companies that aligns with your financial constraints without compromising quality.

4. Turnaround Time

Depending on complexity, production can take 2 to 8 weeks. If you need a quick turnaround, ensure the explainer video companies you shortlist, can meet your deadlines without sacrificing quality.

5. Customization & Creativity

Avoid template-based videos that look generic. Top explainer video companies will tailor the script, visuals, and animation style to match your brand’s identity and message.

6. Industry Expertise

Some explainer video companies specialize in specific domains like fintech, healthcare, education, or SaaS. Choosing a firm with experience in your industry ensures they understand your target audience and can create effective messaging.

3.  Explainer Video Companies in India

Explainer videos have become a crucial marketing tool for businesses looking to convey their messages effectively. India, with its thriving animation industry, is home to several top-tier explainer video companies specializing in creating engaging explainer videos that help brands tell their stories. Based on factors such as portfolio quality, industry presence, and client feedback, we’ve curated a list of the top explainer video companies in India that excel in animation, storytelling, and business communication.

1. Studiotale

Studiotale is one of the famous names of explainer video companies in this country. Located in Hyderabad, Studiotale specializes in 2D animation and whiteboard explainer videos. With an impressive portfolio that includes over 350 videos for more than 150 international clients such as Coca-Cola, HCL, and Philips, they have established themselves as a leader in the industry. Their pricing ranges from ₹50,000 to ₹3,00,000, catering to various budgets. What sets Studiotale apart is their commitment to high-quality storytelling and a fast turnaround time. 

2. What a Story

What a Story offers both 2D and 3D animation along with live-action videos which make this one of the biggies among top explainer video companies . They have worked with notable clients like Mercedes-Benz, TATA, and OYO, which speaks volumes about their credibility and industry presence. Their price range of ₹75,000 to ₹5,00,000 reflects the premium quality of their work. As an award-winning agency, What a Story focuses on creating custom animations that resonate with audiences on a deeper level. 

3. MotionGility

MotionGility is an Indore based giant among Explainer Video Companies, specializing in whiteboard animation and motion graphics. Their client roster includes well-known brands like Zoho, Freshworks, and Pfizer. With pricing starting at ₹40,000 and going up to ₹2,50,000, they provide affordable solutions without compromising on quality. MotionGility is recognized for its strong industry reputation and ability to deliver engaging content that simplifies complex ideas. 

4. WowMakers

Hailing from Kerala, WowMakers is renowned for its expertise in UI/UX explainers and SaaS product videos. Their impressive clientele includes Google, Uber, and Stanford University. With a price range of ₹1,00,000 to ₹10,00,000, WowMakers delivers high-quality content tailored specifically for tech companies and startups. Their team of skilled animators ensures that each video is not only visually stunning but also strategically effective in conveying the intended message. 

5. Village Talkies

Village Talkies, based in Bangalore, focuses on corporate and training videos. They have collaborated with major brands like Lenovo, Bosch, and Toyota. Their pricing ranges from ₹60,000 to ₹4,00,000. Known for their high-end animations and multilingual capabilities, Village Talkies excels at creating content that resonates with diverse audiences. They understand the importance of effective communication in corporate training environments and strive to produce videos – which makes them an ideal brand for these top explainer video companies. 

6. Webdew

Webdew belongs to the most efficient group of explainer video companies who excel at 2D animation and motion graphics. Their impressive client list includes HubSpot, Microsoft, and T-Mobile. With prices ranging from ₹50,000 to ₹3,50,000, Webdew has established strong partnerships with global brands through their commitment to quality production services. They focus on creating compelling motion graphics that simplify complex concepts into easily digestible content for viewers. Their international clientele reflects their ability to cater to diverse markets while maintaining high standards of creativity.

7. Brand Animators

Based in Chennai, Brand Animators specializes in animated commercials and 3D explainers. They have worked with prominent clients such as Airtel, BYJU’S, and Zomato. With pricing between ₹80,000 and ₹5,00,000, Brand Animators is known for delivering high-quality 3D animation services that captivate audiences across various platforms. Their focus on storytelling through animation allows them to create engaging content that effectively communicates brand messages while entertaining viewers.

8. Ripple Animation

Ripple Animation, located in Mumbai, is recognized for its high-end 2D and 3D explainers tailored for corporate clients such as ICICI and HDFC Bank. Their pricing ranges from ₹1,00,000 to ₹8,00,000. Ripple Animation excels at crafting narratives that drive business results through compelling visuals and storytelling techniques. They work closely with clients to ensure that each video aligns perfectly with corporate goals while providing an engaging experience for viewers.

9. Video Explainers India

Based in Delhi, Video Explainers India offers both live-action and animated explainer videos at competitive prices ranging from ₹50,000 to ₹3,00,000. Their notable clients include Nestle and Oppo. Known for providing cost-effective solutions suitable for startups as well as established businesses alike; they focus on creating versatile content that can be adapted across various marketing channels. Their commitment to delivering quality within budget constraints makes them an attractive option for many companies.

10. Krisha Studio

Located in Ahmedabad, Krisha Studio specializes in whiteboard animation and product demos at prices ranging from ₹40,000 to ₹2,50,000. With clients like Tech Mahindra and Infosys under their belt; they are known for fast delivery times without compromising quality standards. Krisha Studio’s experienced team works diligently to produce engaging content that effectively showcases products while simplifying complex information for viewers.

4. Pricing Trends for Explainer Video Production in India

The cost varies based on multiple factors, including the animation style, video duration, complexity, script development, voiceover, and revisions and also on explainer video companies . Indian animation studios offer a range of pricing options, making them a cost-effective solution for businesses worldwide. Here’s a breakdown of the pricing trends:

1. Budget-Friendly Explainer Videos (₹30,000 – ₹70,000)

Ideal for startups and small businesses, this category includes basic 2D animation, whiteboard explainer videos, and motion graphics with limited customization. These videos typically have simpler visuals and standard voice overs but effectively communicate the brand message without high production costs.

2. Mid-Range Explainer Videos (₹75,000 – ₹3,00,000)

This is the most popular pricing range, offering custom animations, detailed illustrations, premium voiceovers, and engaging storytelling. Explainer Video Companies in this category provide high-quality 2D animation, motion graphics, and simple 3D elements, catering to SaaS, fintech, healthcare, and e-learning industries.

3. High-End Explainer Videos (₹3,00,000 – ₹10,00,000+)

For businesses seeking premium 3D animation, live-action integration, advanced motion graphics, and hyper-realistic visuals, high-end studios in India offer world-class production quality. These videos are perfect for corporate presentations, product demos, high-budget advertising campaigns, and complex technical explainers.

Factors Affecting Explainer Video Pricing

  1. Animation Style – 2D animation is more affordable than 3D animation, while motion graphics and infographic videos fall in the mid-range.
  2. Video Length – Most explainer videos range between 30 seconds and 2 minutes. Longer videos require more effort and increase costs.
  3. Script & Storyboarding – Some studios include scriptwriting and conceptualization in the package, while others charge extra.
  4. Voiceover & Sound Design – Professional voiceovers (in multiple languages and accents) and custom background scores can affect the overall cost.
  5. Turnaround Time – Urgent projects or express delivery options usually come with additional charges.

Why India Offers Competitive Pricing

India’s animation industry is known for its cost-effective video production while maintaining global quality standards. Compared to US or European studios, Indian explainer video companies offer the same level of creativity and technical expertise at 30-50% lower costs. This makes outsourcing explainer videos to India a smart choice for brands looking for high-quality videos at budget-friendly rates.

By understanding the pricing structure and selecting a company that aligns with their budget, businesses can create engaging, conversion-focused explainer videos without overspending.

Conclusion

India has established itself as a global hub for explainer video production, offering a blend of affordable pricing, creative expertise, and high-quality animation services. Whether you need a 2D animation, 3D explainer video, whiteboard animation, or motion graphics, Indian explainer video companies provide top-notch solutions tailored to your brand’s needs. By considering key factors such as portfolio quality, industry expertise, customization, and pricing, businesses can find the perfect explainer video company to enhance their marketing strategy. With the right explainer video company, brands can effectively engage audiences, boost conversions, and strengthen their digital presence.

FAQs

1. How much does an explainer video cost in India?
Explainer video pricing in India ranges from ₹30,000 to ₹10,00,000+, depending on the animation style, complexity, duration, and customization.

2. What is the ideal length for an explainer video?
Most effective explainer videos are between 30 seconds to 2 minutes long, ensuring clear communication without losing audience interest.

3. How long does it take to create an explainer video?
Production timelines vary from 2 to 8 weeks, depending on the animation complexity, script approval, and revisions required.

4. Why should businesses outsource explainer video production to India?
India offers cost-effective, high-quality animation services with a skilled workforce, cutting-edge technology, and global industry expertise, making it a preferred outsourcing destination.

5. What industries benefit the most from explainer videos?
Explainer videos are widely used in SaaS, fintech, healthcare, e-commerce, education, startups, and corporate training, helping businesses simplify complex ideas and boost engagement.

Posted on by Suchismita Sinha

Why Motion Graphics Are Essential for Professional Video Production

Introduction

People lose interest in videos within seconds. Static visuals and plain narration often fail to hold attention. Motion graphics in professional video solve this problem by adding movement, clarity, and visual appeal. 

It breaks down complex ideas, enhances storytelling, and keeps viewers engaged. Whether in marketing, training, or social media, motion graphics make videos more effective, ensuring the message is understood and remembered.

In this blog, you will understand why motion graphics are essential for professional video production.

What Are Motion Graphics?

Motion graphics are animated visual elements used to enhance video content. They include moving text, icons, charts, shapes, and illustrations that add depth and clarity to a video. Unlike traditional animation, motion graphics do not focus on character-driven storytelling. Instead, they serve as a visual aid to explain concepts, highlight key messages, and make information more engaging.

These graphics bridge the gap between static visuals and full-motion animation. They appear in various forms, such as kinetic typography (animated text), data visualization (charts and infographics), animated transitions, and interactive elements. Their primary function is to simplify complex ideas, making them easier to understand within a short time.

Key elements of motion graphics include:

  • Typography Animation: Moving text that emphasizes critical points.
  • Infographics and Data Animation: Graphs, charts, and statistics brought to life.
  • Logo Animations: Animated brand elements that add professionalism.
  • Lower Thirds and Titles: Informational text overlays that improve clarity.
  • Seamless Transitions: Smooth movements between scenes for a polished look.

Motion graphics are widely used in corporate videos, advertisements, explainer videos, and social media content. They help capture attention, keep audiences engaged, and deliver messages with impact. In professional video production, they are a powerful tool to enhance storytelling and elevate visual appeal.

Why Motion Graphics Matter in Professional Video Production

Professional video production is about delivering a clear and impactful message. Motion graphics in professional video play a crucial role in enhancing storytelling, simplifying communication, and making content more engaging. Here’s why they are essential:

1. They Enhance Storytelling

Every video has a message to deliver. Motion graphics in professional video add depth to storytelling by visually representing ideas. Whether it’s a corporate presentation, product advertisement, or explainer video, well-crafted graphics help simplify complex concepts and maintain audience interest.

2. They Capture Attention Immediately

People decide within seconds whether to continue watching a video. Motion graphics add movement and visual appeal right from the start. Animated text, dynamic transitions, and engaging visuals keep viewers hooked.

3. They Simplify Complex Information

Some topics are too detailed or abstract for plain narration or live-action footage. Motion graphics clarify ideas through animated charts, infographics, and visual storytelling, making content easier to understand.

4. They Keep Viewers Engaged

A static video can become monotonous. Motion graphics in professional video add variety, keeping content fresh and engaging. Moving elements hold attention, preventing viewers from losing interest.

5. They Strengthen Brand Identity

A brand’s identity should remain consistent across all content. Motion graphics incorporate custom colors, typography, and design elements, reinforcing a recognizable and professional look.

6. They Improve Information Retention

People remember visuals better than plain text. Motion graphics in professional video make key points stand out, increasing recall and ensuring the message is not forgotten.

7. They Add a Professional Touch

Even well-shot footage sometimes needs extra refinement. Motion graphics provide seamless transitions, smooth animations, and polished effects, making videos look high-quality and well-produced.

8. They Make Content More Accessible

Not all viewers watch videos with sound. Motion graphics in professional video ensure messages are delivered effectively, even when audio is turned off. Animated text, subtitles, and visual cues improve accessibility.

9. They Boost Social Media Engagement

Social media is saturated with content. Videos that include motion graphics perform better, receive more shares, and attract more engagement. High-energy visuals help brands stand out in crowded feeds.

10. They Increase Conversion Rates

Marketing videos aim to persuade viewers to take action. Motion graphics in professional video make call-to-action messages clearer and more compelling, increasing the chances of audience response.

Types of Motion Graphics Used in Professional Video Production

Different types of motion graphics in professional video serve specific functions, enhancing communication and engagement. Here are the most impactful ones:

1. Animated Text and Typography

Text animations are a simple yet powerful way to emphasize key points. Moving words highlight important messages, making content more memorable. Motion graphics in professional video often use kinetic typography to introduce speakers, reinforce statements, or create an engaging narrative flow.

2. Infographics and Data Visualization

Numbers and statistics often feel overwhelming. Motion graphics in professional video help present data in a visually appealing way. Animated charts, graphs, and infographics turn raw information into easy-to-understand visuals. Whether showcasing company growth, survey results, or financial insights, motion graphics make data engaging and digestible.

3. Logo Animations

A static logo represents a brand, but an animated logo adds energy and personality. In professional video production, logo animations are used in intros, outros, and branding sequences. Subtle movements, dynamic transitions, and creative effects ensure that a brand’s visual identity remains memorable.

4. Lower Thirds

Lower thirds provide essential information without interrupting the main content. These small text overlays introduce speakers, display locations, or highlight key facts. Motion graphics in professional video use lower thirds to add professionalism while keeping the video uncluttered.

5. Transitions and Effects

Jumping from one scene to another can feel abrupt without smooth transitions. Motion graphics in professional video create seamless movement between segments, keeping content visually polished. Whether using slide-ins, fades, or motion blur, well-designed transitions maintain continuity and flow.

6. Explainer Videos

Explaining a product, service, or concept is easier with animation. Motion graphics in professional video help businesses simplify complex ideas. Explainer videos use a combination of animated text, icons, and storytelling to communicate messages clearly. They are widely used in marketing, education, and corporate training.

7. Call-to-Action Animations

A video should guide viewers toward a specific action, whether subscribing, purchasing, or signing up. Motion graphics enhance call-to-action (CTA) elements, making them visually compelling. Animated buttons, highlighted text, and directional cues help increase engagement and conversion rates.

8. User Interface (UI) and App Demonstrations

Many brands showcase websites, apps, or digital platforms in their videos. Instead of using static screenshots, motion graphics in professional video animate UI elements to demonstrate functionality. This technique helps audiences understand how an application works in a smooth and visually engaging way.

How Motion Graphics Improve Different Types of Professional Videos

Motion graphics in professional video enhance communication, engagement, and clarity across various types of content. Here’s how they add value to different professional videos:

1. Corporate Videos

Businesses rely on corporate videos for presentations, training, and internal communications. Motion graphics in professional video simplify complex topics, making them easier to understand. Animated visuals, graphs, and timelines help employees and stakeholders retain key information.

2. Marketing and Advertising

A marketing video needs to capture interest instantly. Motion graphics in professional video add energy, movement, and emphasis to brand messaging. Animated product highlights, text overlays, and engaging transitions make advertisements more visually appealing. This helps increase audience engagement and recall.

3. Social Media Content

Social media platforms prioritize engaging and dynamic content. Motion graphics in professional video make short-form videos stand out. Animated elements grab attention in crowded feeds, improving viewer retention and interaction rates on platforms like Instagram, TikTok, and LinkedIn.

4. Explainer and Educational Videos

Explaining a concept is more effective with visuals. Motion graphics in professional video break down complicated ideas into simple, digestible parts. Whether for e-learning courses, product tutorials, or industry insights, animated graphics improve comprehension and engagement.

5. Product Demonstrations

Product features are better showcased through motion rather than text alone. Motion graphics in professional video highlight key functions, benefits, and usability with smooth transitions, dynamic overlays, and step-by-step walkthroughs. This makes it easier for customers to see the value of a product.

6. Event and Webinar Promotions

Promotional videos for events, webinars, and conferences benefit from motion graphics in professional video. Animated countdowns, agenda highlights, and speaker introductions add a polished and professional feel. These elements create excitement and encourage participation.

7. Testimonial and Case Study Videos

Customer testimonials and case studies become more compelling with motion graphics in professional video. Animated statistics, infographics, and key takeaways reinforce credibility while keeping the content visually engaging.

8. News and Industry Updates

Businesses and media platforms use motion graphics in professional video to deliver news and updates effectively. Animated headlines, data visualization, and branded visuals ensure that key information is communicated clearly and concisely.

In professional video production, motion graphics go beyond aesthetics—they improve clarity, engagement, and storytelling. By integrating them strategically, businesses and content creators enhance viewer experience across various video formats.

Best Practices for Using Motion Graphics in Professional Videos

Using motion graphics in professional video effectively requires thoughtful execution. Overuse or poor design can reduce clarity instead of enhancing it. Here are key best practices:

1. Keep It Simple

Too many animations create unnecessary distractions. Motion graphics in professional video should serve a purpose- enhancing content, not overpowering it. Subtle movements and clean designs work best.

2. Maintain Brand Consistency

Videos should reflect a brand’s identity. Stick to a uniform color scheme, typography, and animation style. This strengthens recognition and professionalism.

3. Use Smooth Transitions

Abrupt cuts can disrupt the flow of a video. Motion graphics in professional video should provide seamless transitions, keeping the content visually polished.

4. Prioritize Clarity

Animations should clarify information rather than complicate it. Every graphic should support the message, ensuring easy comprehension.

5. Optimize for Different Platforms

Different platforms have unique viewing habits. Motion graphics in professional video should be formatted for mobile, desktop, and social media to maximize reach and engagement.

6. Control Speed and Timing

Animations that move too fast or too slow can confuse viewers. Timing should align with the pacing of the narration or visual sequence.

7. Balance Motion with Static Elements

Not everything needs movement. Static visuals combined with motion graphics provide balance and avoid overwhelming viewers.

8. Test Before Finalizing

Always review and test motion graphics in professional video before publishing. Ensuring smooth playback and clear visuals prevents technical issues.

The Role of Expert Teams in Creating Motion Graphics Videos

Creating high-quality motion graphics in professional video takes more than just software skills. Experience, creativity, and a deep understanding of what works in different industries also is a huge factor. 

Teams of skilled video editors in branding agencies, animation studios, or professional video editing firms bring expertise that ensures a motion graphics video is not just visually appealing but also effective in delivering a clear message. 

  • Understanding Market Trends: Experts know what visuals and animation styles resonate with specific audiences. They create motion graphics that align with current industry trends and viewer preferences.
  • Crafting Seamless Storytelling: Professional teams focus on narrative structure, ensuring that animations flow naturally and engage viewers.
  • Technical Mastery: Skilled animators and video editors use advanced layering, timing, and effects to make motion graphics look smooth and professional.
  • Balancing Creativity and Branding: They maintain a brand’s identity by integrating consistent colors, typography, and animation styles across all content.
  • Optimizing for Different Platforms: Whether it’s for social media, corporate presentations, or TV ads, experts tailor motion graphics to fit different viewing formats.

Popular Motion Graphics Tools and How AI is Changing the Game

When it comes to motion graphics in professional video, tools play a crucial role in bringing ideas to life. Experts swear by specific software and AI-powered solutions that streamline animation, improve efficiency, and enhance creativity. 

With the right tools and a skilled creative team, motion graphics become more than just animations—they turn into powerful visual stories that leave a lasting impression. Here are some of the most widely used tools and how they contribute to storytelling:

1. Adobe After Effects – The Core of Motion Graphics

This is the industry standard for creating motion graphics. It allows editors to animate text, create dynamic visual effects, and add smooth transitions. Professionals use it for everything from simple lower-thirds to high-end cinematic animations.

2. Cinema 4D – Bringing 3D Motion to Life

For more advanced motion graphics, Cinema 4D is used to create 3D animations. It helps designers build complex 3D motion sequences, product visualizations, and animated logos that add depth to video content.

3. Blender – The Open-Source Powerhouse

Blender is a free yet powerful tool that many experts use for 3D modeling, animation, and rendering. It’s especially popular for creating animated sequences in explainer videos and motion-heavy storytelling projects.

4. AI-Powered Motion Graphics – The New Frontier

AI is making motion graphics more efficient and accessible. Tools like Runway ML and DeepMotion automate animation processes, helping video editors generate effects with minimal manual effort. AI-powered captioning and voice-syncing tools also improve video accessibility.

5. Vyond – Simplifying Animated Storytelling

This tool is widely used for explainer videos. It allows businesses to create animated stories without needing deep animation knowledge. AI-assisted customization speeds up production while keeping content engaging.

6. Moovly and Animoto – Quick Motion Graphics for Social Media

For brands that need fast, high-quality motion graphics without complex editing, these platforms offer easy drag-and-drop animation tools. AI-driven templates help businesses create professional-looking content in minutes.

FAQs

1. How do motion graphics in professional video improve engagement?

Motion graphics in professional video grab attention instantly by adding movement, color, and dynamic transitions. They make content more visually appealing, preventing viewers from losing interest. By incorporating animated text, infographics, and smooth transitions, motion graphics help keep audiences engaged throughout the video. 

They also reinforce key messages, making information easier to absorb and remember. This is especially useful in marketing, corporate training, and social media content.

2. Are motion graphics necessary for all types of professional videos?

While not every video requires animation, motion graphics in professional video significantly improve clarity and engagement. They are particularly useful for explainer videos, corporate presentations, advertisements, and product demos. 

Motion graphics simplify complex ideas and add a polished, professional look. Even subtle animations, such as lower thirds and smooth transitions, enhance storytelling. The right balance ensures that motion graphics support the content without becoming distracting.

3. What types of motion graphics in professional video are most effective?

Different types of motion graphics in professional video serve different purposes. Animated text highlights key points, making messages more memorable. Infographics and data visualization simplify complex statistics, helping viewers understand key insights. 

Logo animations add brand identity, while lower thirds introduce speakers or locations. Smooth transitions ensure seamless scene changes. Explainer videos and UI animations showcase products in a visually engaging way, making them effective across various industries.

4. How can businesses maintain brand consistency using motion graphics in professional video?

Brand consistency is crucial for recognition. Motion graphics in professional video should follow the same color schemes, typography, and visual styles used across all branding materials. Custom animations, logos, and transitions that align with a company’s identity reinforce professionalism. 

Using templates and style guides ensures uniformity across different videos. Consistent motion graphics help businesses build trust with their audience while making content visually appealing and recognizable.

Conclusion

Motion graphics in professional video do more than just make your content look good, they make it work better also. They help break down complex ideas, keep viewers engaged, and add a polished, professional touch. 

Whether it’s a corporate video, an ad, or a social media post, motion graphics make sure your message sticks with your audience. They grab attention, improve clarity, and strengthen branding. 

The key is using them the right way, keeping it simple, maintaining consistency, and making sure they enhance, not overpower, the content. When done well, motion graphics turn an ordinary video into something truly memorable and impactful.

Posted on by Suchismita Sinha

In Corporate Video Storytelling, Both Vision and Passion Make the Difference

Introduction

Corporate videos have become a crucial tool for businesses. They are not just about showing products or services. They tell stories, create emotional connections, and influence decision-making. However, what separates a forgettable video from a powerful one? The answer is vision and passion.

A video with clear vision ensures that every scene, word, and shot aligns with the brand’s message. Passion, on the other hand, brings life into the story. It makes the audience feel something. Without passion, a corporate video remains just another piece of content buried in an endless stream of digital noise.

In this blog, we will explore how vision and passion drive corporate video storytelling, their impact on business success, and how companies can leverage them effectively.

What is Corporate Video Storytelling?

Corporate video storytelling is the art of using video to tell a brand’s story in a way that captivates and engages viewers. Unlike traditional advertisements that focus on selling, storytelling videos create emotional connections by presenting relatable narratives, real experiences, and meaningful resolutions. These videos focus on your brand’s story and background, what it stands for, and how it matters more rather than just listing product features.

Storytelling in corporate videos follows a structured narrative that includes a beginning (introducing a challenge), a middle (highlighting the journey or transformation), and an end (showing resolution and impact). The key to effective storytelling is emotion, authenticity, and clarity. When done well, these videos increase audience engagement, build trust, and enhance brand recall.

Businesses use corporate video storytelling for brand awareness, employee engagement, product education, investor relations, and customer testimonials. It helps simplify complex ideas, making them more accessible and memorable to the target audience.

The Role of Vision in Corporate Video Storytelling

Vision is the foundation of any successful corporate video. It shapes the message, tone, and overall impact. Without a clear vision, a corporate video can feel directionless, confusing, and forgettable. A well-defined vision ensures that every frame, word, and emotion aligns with the company’s purpose and brand identity. It gives your corporate video coherence, consistency, and meaning, making it more engaging and effective.

How It Works

Define the Objective:

  • What is the goal? (Brand awareness, product launch, recruitment, investor pitch?)
  • What action should viewers take after watching?

Understand the Audience:

  • Who is watching? What do they care about?
  • What emotions, challenges, or aspirations should the video address?
  • Is the target audience customers, employees, investors, or partners?

Choose the Right Storytelling Style:

  • Linear storytelling

Best for step-by-step narratives or tutorials.

  • Non-linear storytelling 

Uses flashbacks, multiple perspectives, or suspenseful elements.

  • The Hero’s Journey

Showcases a transformation—overcoming challenges to achieve success.

  • Testimonial-based storytelling

Uses real customer experiences to build credibility.

Plan Visual and Emotional Appeal:

  • Lighting

Bright for optimism, darker tones for seriousness.

  • Colors

Warm tones for trust, cool tones for professionalism.

  • Pacing

Fast for excitement, slow for depth and emotional impact.

  • Sound & Music

Sets the mood; uplifting, dramatic, or inspiring.

Why Does It Matter?

  • Strengthens Brand Identity

Ensures consistency in message and storytelling.

  • Enhances Viewer Engagement 

A structured video keeps audiences hooked from start to finish.

  • Prevents Wasted Resources 

A well-planned vision reduces reshoots, script rewrites, and production delays.

Examples of Vision in Action

  • Patagonia 

Uses corporate videos to promote sustainability and environmental activism instead of just clothing.

  • WeTransfer

Funds short documentaries and artistic projects to reinforce its creative brand identity.

  • Vimeo Staff Picks

Features high-quality films selected based on storytelling, originality, and technical craft.

A corporate video without vision lacks focus, leading to low engagement and forgettable storytelling. Companies that take the time to define a clear vision create memorable, impactful videos that leave a lasting impression.

The Importance of Passion in Corporate Video Storytelling

Passion makes the difference between a forgettable corporate video and one that leaves a lasting impact. It fuels authenticity, builds emotional connections with your audience, and drives action. Without passion, a video feels cliched and scripted. With passion, it inspires, engages, and motivates viewers to connect with your brand’s story.

A passionate corporate video is not just about a message, it’s about the conviction behind that message. Whether it’s the tone of voice, facial expressions, or the way a story unfolds, passion breathes life into storytelling, making it relatable and memorable.

How It Works

Authentic Emotions Over Perfection

  • Viewers connect with real people and real struggles, not rehearsed marketing lines.
  • Passionate videos embrace imperfections- a natural pause, a heartfelt expression, an unscripted reaction.

Compelling Storytelling Instead of Data Dumping

  • Facts alone don’t sell, stories do.
  • A corporate video should feel human, not just an informational slideshow.
  • Example: Nike’s “You Can’t Stop Us” campaign blended real sports footage and passionate narration to tell an inspiring story about perseverance.

Genuine Delivery

  • Passion is visible—it comes through in body language, voice modulation, and energy.
  • Example: Apple’s Steve Jobs’ iPhone launch was more than a product reveal, it was storytelling with genuine excitement and belief in the innovation.

Why Does It Matter?

  • Increases Audience Connection: People relate to real emotions, struggles, and triumphs.
  • Boosts Viral Potential: Emotionally powerful videos get shared more than generic ads.
  • Drives Brand Loyalty: Emotional storytelling fosters long-term trust and engagement.

Examples of Passion in Storytelling

  • Sylvester Stallone & Rocky: He refused $350,000 for the script because he believed he was the only one who could play Rocky. The film grossed over $200 million and won three Academy Awards.
  • Band of Brothers Tours: Uses real customer experiences and passion for history to create trust and engagement.
  • Cloudbeds: Uses humor and relatable situations to showcase passion for hospitality solutions.
  • Tesla’s Branding: Elon Musk doesn’t just sell cars, he sells a vision for the future—his passionate delivery makes Tesla’s message powerful.
  • Dove’s “Real Beauty” Campaign: The brand took a passionate stance on redefining beauty standards, making it one of the most successful brand storytelling campaigns ever.

A company that lacks passion in its video storytelling creates flat, forgettable content. But when passion is at the core, corporate videos inspire, engage, and leave a mark on the audience.

Key Elements of a Successful Corporate Video

A successful corporate video is more than just a collection of visuals and voiceovers. It strategically combines storytelling, emotion, production techniques, and audience psychology to create a compelling and engaging experience. 

Every element, from the characters to lighting, pacing, and sound design, plays a role in holding the viewer’s attention and delivering the message effectively. Below are the critical elements that define an impactful corporate video.

1. Relatable Characters

Characters in corporate videos should be real, relatable, and relevant to the audience. Whether it’s an employee, a customer, or a founder, the person in the video must feel authentic.

How It Works

  • Use real employees or customers instead of actors for testimonial-style videos.
  • Showcase real-life struggles and experiences to build credibility.
  • Ensure diverse representation to make the video inclusive.

Example

  • Dove’s “Real Beauty” Campaign: Used real women, not models, to discuss beauty standards.
  • Google’s “Year in Search” Videos: Highlights real people and events to connect emotionally.

2. Emotionally Driven Narrative

Corporate videos that evoke strong emotions are more impactful and memorable than purely informational content.

How It Works

  • Start with a relatable problem that the audience identifies with.
  • Build tension or anticipation to showcase struggles before revealing a solution.
  • End with a resolution, a product, service, or idea that makes a difference.
  • Use visuals, music, and tone to enhance the emotional effect.

Example

  • Nike’s “You Can’t Stop Us” Ad: Uses emotional storytelling, split-screen visuals, and inspiring narration.
  • Apple’s “Dear Apple” Video: Showcases real users whose lives were saved by Apple Watch’s health features.

3. Sound and Music

Sound design is just as critical as visuals in a corporate video. Poor audio quality can ruin an otherwise great video.

How It Works

  • Voiceover Clarity: The voiceover must be clear, well-paced, and suited to the brand tone.
  • Background Music: The right soundtrack enhances emotion (e.g., soft piano for emotional depth, upbeat music for energy).
  • Natural Sounds: Footsteps, rustling papers, keyboard typing make the video more immersive.
  • Audio Mixing: Ensure consistent volume levels for voice, music, and sound effects.

Example

  • Apple’s Product Launch Videos: Uses minimal background music to keep the focus on product features.
  • BMW’s Sound Design: Uses high-quality car engine sounds to reinforce luxury branding.

4. Pacing and Lighting

Pacing and lighting set the mood, energy, and engagement level of a corporate video.

How It Works

  • Fast-Paced Videos: Best for ads, event highlights, or promotional videos (Creates urgency & excitement).
  • Slow-Paced Videos: Used for emotional storytelling, documentaries, and interviews (Builds depth & connection).
  • Bright Lighting: Suitable for corporate office settings, explainer videos, and positive brand stories.
  • Dark Lighting: Creates mystery, drama, or seriousness (Common in luxury branding or intense storytelling).

Example

  • Tesla’s Product Launch Videos: Use dark lighting with spotlights to create a premium, futuristic look.
  • Coca-Cola’s Holiday Ads: Feature warm, bright lighting for a festive, emotional feel.

5. Video Length Optimization

The length of a corporate video depends on the platform and target audience.

How It Works

  • Short-form Videos (15-60 sec): Best for Instagram, TikTok, YouTube Shorts (Quick brand messages).
  • Medium-length Videos (1-3 min): Best for website homepages, LinkedIn, product explainers.
  • Long-form Videos (10-20 min): Best for documentaries, case studies, training videos.

Example

  • HubSpot’s 2-minute explainer videos: Concise, informative, and to the point.
  • Netflix’s Behind-the-Scenes Videos (10+ minutes): Gives in-depth storytelling for deeper audience engagement.

6. Strong Call to Action (CTA)

A corporate video should guide the viewer towards the next step – whether it’s visiting a website, signing up, or sharing the content.

How It Works

  • Use a clear CTA at the end (“Sign up today”, “Learn more”, “Subscribe now”).
  • Incorporate clickable elements for interactive videos.
  • Ensure CTA placement is natural, avoid aggressive sales pitches.

Example

  • Dropbox’s Explainer Video: Ends with a simple CTA directing users to sign up.
  • Nike’s Video Ads: Uses hashtags and campaign slogans as subtle CTAs.

7. High-Quality Production & Editing

Even with a great story, a corporate video must be well-shot, well-edited, and visually appealing.

How It Works

  • 4K Resolution: Ensures sharp visuals for professional-quality videos.
  • Stable Camera Work: Use gimbals, tripods, and proper framing for a polished look.
  • Smooth Transitions: Avoid excessive cuts; transitions should feel natural.
  • Motion Graphics & Text Overlays: Enhances engagement without distracting.

Example

  • Google’s “Search On” Campaign: Combines smooth transitions, engaging motion graphics, and high-quality production.
  • Red Bull’s Action Videos: Feature stunning cinematography and high-energy edits.

8. Interactive & Immersive Elements

Modern corporate videos are becoming interactive, allowing viewers to engage instead of just watching.

How It Works

  • Clickable Hotspots: Viewers can click on different sections to explore more.
  • 360-Degree Videos: Creates a VR-like immersive experience.
  • Branching Storylines: Lets viewers choose different video endings.

Example

  • Vimeo’s Interactive Video Feature: Allows brands to add clickable elements for better engagement.
  • IKEA’s Interactive Product Videos: Let customers shop directly from the video.

A successful corporate video is a blend of storytelling, technical quality, and audience engagement strategies. It should connect emotionally, deliver a clear message, and be visually appealing. Companies that prioritize these elements create videos that influence decisions, build brand loyalty, and stand out in a crowded market.

How to Make Corporate Videos That Stand Out

  • Understand Your Audience: Who are they? What do they care about?
  • Use a Clear Narrative Structure: Beginning, conflict, resolution.
  • Prioritize Authenticity: Avoid excessive scripting; let the story flow naturally.
  • Invest in High-Quality Production: Poor video quality reduces credibility.
  • Use Emotion to Drive Action: Inspire, entertain, or educate.
  • Leverage Customer Stories: Testimonial videos influence buying decisions.
  • Ensure Proper Distribution: Publish videos on YouTube, LinkedIn, websites, and social media.

Future of Corporate Video is Storytelling- Interactive Videos

Interactive videos are transforming corporate video storytelling by making content engaging, personalized, and action-driven. Unlike traditional videos, interactive videos allow viewers to interact with the content, increasing engagement and retention.

Why Interactive Videos Matter:

  • Higher Engagement: Viewers actively participate instead of passively watching.
  • Increased Retention: Interactive elements keep audiences focused longer.
  • Improved Conversion Rates: Directs users to products, sign-ups, or additional content.
  • Personalized Experience: Viewers control their journey, making it more relevant.
  • Better Data Collection: Tracks viewer interactions for deeper audience insights.

Key Interactive Video Features:

  • Clickable Hotspots: Viewers click on sections for more details.
  • Branching Storylines: Multiple video paths based on choices.
  • Shoppable Videos: Direct in-video purchases.
  • Quizzes & Polls: Interactive elements boost engagement.
  • 360-Degree Videos: Immersive VR-like experiences.

Examples:

  • IKEA’s Interactive Product Videos: Clickable product details.
  • Netflix’s “Bandersnatch”: Choose-your-own-adventure format.
  • Vimeo’s Interactive Video Tools: Customizable engagement options.

Interactive videos are the future of corporate video storytelling, making content more dynamic and user-driven.

FAQs

1. How does corporate video storytelling differ from traditional corporate videos?

Corporate video storytelling focuses on emotion, narrative, and engagement, while traditional corporate videos are often informational or promotional. Storytelling videos use relatable characters, real challenges, and meaningful resolutions to create an emotional connection. This approach increases viewer retention, brand trust, and engagement, making the content more impactful than a standard product showcase or company overview.

2. Why is vision important in corporate video storytelling?

Vision shapes the direction, message, and impact of a corporate video. It ensures that every scene, script, and visual aligns with the company’s goals and audience expectations. A strong vision prevents wasted resources, improves storytelling consistency, and enhances audience engagement. Without a clear vision, a video may feel disjointed, forgettable, or ineffective in delivering the intended message.

3. How can passion enhance the effectiveness of corporate videos?

Passion brings authenticity, energy, and emotion into corporate videos. It ensures that the message feels genuine, making it more relatable and engaging for viewers. Passion is visible through body language, voice modulation, and storytelling tone. Companies like Tesla, Apple, and Nike have successfully used passion-driven storytelling to inspire audiences and build brand loyalty through their video campaigns.

4. What are some examples of interactive corporate videos?

Interactive corporate videos engage viewers by allowing them to click, explore, and make choices. Examples include Netflix’s “Bandersnatch”, which lets viewers choose different storylines, IKEA’s shoppable product videos, where users click on items to learn more, and Vimeo’s interactive tools, which let brands add clickable elements for deeper engagement. These videos boost conversions and viewer retention significantly.

Conclusion

Corporate video storytelling is more than just filming a product or service. Creating a memorable, emotional, and engaging experience for the audience is all it requires. A well-crafted corporate video tells a story, connects with viewers, and drives action.

A strong vision ensures that the video stays focused, aligned with brand identity, and impactful. It defines the message, theme, and purpose, making the storytelling clear and effective. Passion, on the other hand, brings the story to life. It makes the video authentic, relatable, and emotionally powerful, increasing engagement and retention.

The key elements of a successful corporate video, relatable characters, emotional narratives, strong sound design, high-quality production, and interactive features, help brands capture attention and build lasting relationships with their audience.

As technology advances, interactive videos are shaping the future of corporate storytelling, offering higher engagement, personalized experiences, and improved conversion rates. Companies that embrace vision, passion, and innovation in their videos will stand out, inspire audiences, and drive business success in an increasingly competitive digital landscape.

Posted on by Suchismita Sinha

Top Animation Companies in Kolkata: A Complete Guide for 2025

Introduction

Animation has become an essential part of marketing, entertainment, and education. Businesses use animated content to engage with audiences, simplify complex ideas, and build strong brand identities. 

Kolkata has established itself as a hub for animation, with studios offering high-quality services across industries. Whether it’s 2D explainer videos, 3D modeling, motion graphics, or visual effects, animation companies in Kolkata have gained recognition for their creativity and technical expertise. 

This guide highlights top animation companies in the city, their specializations, and how businesses can choose the right animation video partner based on their needs in 2025. Finding the right partner ensures impactful storytelling, effective communication, and more revenue gain.

Overview of the Animation Industry of Kolkata

Kolkata has emerged as a significant hub for animation and visual effects (VFX) in India, driven by a combination of skilled professionals and robust institutional support. The city’s animation industry has experienced substantial growth, with the Indian animation market projected to reach USD 25.19 billion by 2032, reflecting a compound annual growth rate (CAGR) of 38.20% from 2024 to 2032. 

A key contributor to this growth is the Webel Animation Academy, an initiative by the Department of Information Technology and Electronics, Government of West Bengal. Located in Salt Lake, the academy spans over 10,000 square feet and offers specialized training in animation and VFX. 

The West Bengal Electronics Industry Development Corporation (Webel) has also played a pivotal role in nurturing the sector by providing infrastructure and support to emerging studios. Webel focuses on imparting quality education in animation, VFX, and other IT-related fields, aiming to create an investor-friendly environment and promote startups in the IT and electronics sectors. 

This combination of talent and institutional backing has led to the establishment of numerous studios in Kolkata, contributing significantly to the city’s reputation in the animation industry. The city’s animation and VFX sector continues to expand, offering promising opportunities for professionals and students alike.

Criteria for Selecting Top Animation Companies in Kolkata

When selecting the top animation company in Kolkata, several factors play a critical role in determining their industry standing. Here are the key criteria for selection:

1. Portfolio Quality

The quality of work is one of the most important indicators of a company’s capability. A strong portfolio showcases a company’s skills, style, and ability to handle various animation projects. Companies with impressive portfolios are more likely to attract high-profile clients.

2. Range of Services

A broad service offering indicates versatility. Top animation companies should provide services across various domains like 2D, 3D animation, VFX, and motion graphics. This versatility allows them to cater to diverse client needs and showcase expertise in multiple areas of animation.

3. Client Testimonials

Client feedback reflects a company’s reputation and reliability. Positive testimonials indicate satisfaction with project delivery, communication, and overall service. Companies that have a history of positive client relationships are generally more trustworthy and dependable.

4. Industry Experience

Years of experience in the animation industry contribute to a company’s understanding of the market and its ability to tackle complex projects. Companies with a strong industry presence are more likely to have built a reputation for delivering quality results.

5. Innovation and Creativity

In a field as dynamic as animation, innovation is key. Top companies consistently push creative boundaries and adopt new technologies, making them stand out in an increasingly competitive market. Innovation allows them to offer fresh ideas and solutions to clients.

6. Technical Expertise

Animation relies heavily on technical skills. Companies that use the latest software and equipment demonstrate a higher level of proficiency. Strong technical expertise is essential for delivering high-quality animation within deadlines.

7. Project Management Capabilities

Efficient project management ensures timely delivery and smooth communication between teams and clients. Companies with strong management practices can handle large projects and ensure deadlines are met while maintaining high standards.

8. Industry Recognition and Awards

Industry recognition through awards and accolades is a significant factor in selecting top animation companies. Companies with recognized achievements are often at the forefront of industry trends and best practices, further validating their position in the market.

Top 5 Animation Companies in Kolkata

In the city of creativity, discussing a few handpicked top animation companies is not easy. However, each company exhibits different talent and expertise which you have to analyse and select your animation video partner accordingly.  

1. Cputek Private Limited

GMB Rating: 4.6

Company Background

Cputek Private Limited has earned a reputation for its exceptional animation services. With over 300 clients served, this top animation company in Kolkata has built a solid foundation in providing high-quality animation and motion graphics. Their focus is on delivering visually engaging videos for diverse industries, ensuring that their clients receive content that meets both artistic and commercial standards.

Mission Statement: To provide innovative and compelling animation solutions that meet the creative needs of every client.

Services Offered

Cputek specializes in creating explainer videos, 3D animated video services, motion graphics, product launch videos, and corporate videos. These services are designed to help clients effectively communicate their messages through visually appealing and engaging content.

Expertise and Specializations

Cputek’s strength lies in producing animation that blends creativity with clarity. Their ability to craft high-quality corporate videos and product launch videos has made them a preferred choice among businesses looking to enhance their communication strategy.

Notable Projects

Cputek has worked with over 300 clients including Bluelupin, Technotidbits, What You Need, Betel Leaf, and Solar Nextgen, providing animation for diverse sectors including technology, corporate marketing, and educational content.

Client Testimonials

Clients praise Cputek for their professionalism and commitment to quality. One testimonial highlights the company’s timely delivery and attention to detail, ensuring that each project exceeds expectations.

2. Hi-Tech Animation Studio

GMB Rating: 4.6

Company Background

Hi-Tech Animation Studio has carved a niche in the animation industry by offering a comprehensive range of services, from storyboarding to post-production. With a client roster that includes notable names such as Netflix and Nick, the studio has established itself as one of the leading animation service providers in Kolkata.

Mission Statement: To offer high-quality animation services by combining advanced technology with creative expertise to deliver innovative content for various industries.

Services Offered

The studio excels in storyboard and animatics, 3D asset development, 2D/3D animation, VFX, and post-production. These services ensure a full-cycle animation experience, from the initial concept to the final polished product.

Expertise and Specializations

Hi-Tech Animation Studio specializes in creating content that fits within various entertainment sectors, including TV shows and feature films. The company’s ability to produce high-quality VFX and 3D assets sets them apart from competitors, making them a preferred choice for large-scale productions.

Notable Projects

The studio has worked on major projects for international brands such as Pogo, Nick, and Netflix, showcasing their global reach and industry recognition.

Client Testimonials

Clients highlight Hi-Tech Animation’s technical expertise and ability to handle complex animation projects. Testimonials reflect satisfaction with the studio’s innovative approach and quick turnaround times.

3. Skylark Studio

GMB Rating: 4.8

Company Background

Skylark Studio is known for its innovative approach to animation and VFX. Established with a vision to provide world-class animation services, Skylark has gained recognition for producing creative and engaging content. They serve high-profile clients such as TATA Housing and Ambuja Neotia.

Mission Statement: To combine creativity with technology, delivering impactful animation content that captivates audiences.

Services Offered

Skylark specializes in 2D and 3D animations, AR/VR videos, and 3D interior design. The studio provides versatile animation services, ensuring that clients receive content tailored to their specific needs, whether for advertising, architectural visualization, or immersive digital experiences.

Expertise and Specializations

Skylark Studio is renowned for its expertise in AR/VR videos, offering clients immersive and interactive experiences. Their ability to integrate these technologies into their animation projects has given them a distinct edge in a rapidly changing market.

Notable Projects

Skylark has worked with TATA Housing, Vatika Group, and Ambuja Neotia, producing engaging animation and 3D content that supports architectural projects and corporate branding efforts.

Client Testimonials

Clients appreciate Skylark Studio’s creativity and ability to deliver high-quality work that aligns with brand vision. The studio is praised for its attention to detail and ability to bring ideas to life using cutting-edge technology.

4. AVM Station LLP

GMB Rating: 4.8

Company Background

AVM Station LLP is known for its expertise in visual identity development and design services. With a diverse clientele including DG Pantry and Desi Galli, the company has built a reputation for its skill in crafting unique visual solutions for brands.

Mission Statement: To help businesses communicate their brand identity through creative and strategic animation and design solutions.

Services Offered

The company offers 2D/3D visual development, packaging design, art direction, and visual identity development. These services are designed to create strong brand identities, enhance marketing campaigns, and provide creative solutions across various media.

Expertise and Specializations

AVM Station specializes in branding and visual identity development. Their ability to craft cohesive brand stories and their focus on creative packaging design set them apart in the animation and design space.

Notable Projects

AVM Station has worked with clients like DG Pantry, Desi Galli, and Skipper Limited, offering visual identity services and creative design solutions.

Client Testimonials

Clients commend AVM Station for their professionalism and creative vision. The studio’s ability to understand client needs and translate them into impactful visuals has earned them numerous positive reviews.

5. FRAMEBOXX ANIMATION & Visual Effects

GMB Rating: 4.8

Company Background

Frameboxx 2.0 is a leading animation studio that has been providing high-quality animation and VFX services for over a decade. With notable clients such as IDFC First Bank and Skill India, the studio has earned a reputation for delivering cutting-edge content.

Mission Statement: To be at the forefront of the animation and VFX industry, providing creative solutions that meet the evolving needs of businesses.

Services Offered

Frameboxx offers a wide range of services, including animation, VFX, motion graphics, metaverse, and virtual reality. This diverse service offering allows them to cater to a wide range of clients across different industries.

Expertise and Specializations

Frameboxx specializes in VFX and motion graphics, making it one of the top choices for companies looking for high-quality visual effects. Their work in the metaverse and virtual reality also positions them as leaders in the next wave of immersive technologies.

Notable Projects

The studio has worked with prominent brands like IDFC First Bank, Skill India, and National Skill Development Corporation, showcasing its capacity to deliver content that meets the needs of large organizations.

Client Testimonials

Frameboxx is praised for its ability to provide creative, technically advanced solutions. Clients appreciate the studio’s expertise in VFX and motion graphics and its capability to manage large-scale projects efficiently.

Matching Business Needs with Animation Services

When businesses look to utilize animation services, it’s essential to align their objectives with the right animation type. There are various business needs and the corresponding animation services that best meet those goals.

Product Demonstrations

For showcasing the features of a product, 3D animation provides a clear and engaging way to highlight key aspects. Companies like Cputek Private Limited specialize in product launch videos and 3D animated videos, making them ideal for this type of need.

Marketing Campaigns

Motion graphics are effective in creating captivating advertisements. These animated visuals can simplify complex concepts, attracting and holding the audience’s attention. Hi-Tech Animation Studio excels in creating motion graphics for marketing purposes.

Educational Content

Explainer videos are perfect for training and educational content. These videos simplify complicated subjects in a concise and engaging manner. Cputek Private Limited is particularly known for its high-quality explainer videos, catering to the education sector.

Brand Storytelling

Character animation is an excellent way to bring a brand’s story to life, allowing companies to form emotional connections with their audience. Studios like Twintoons Animation Studio excel in 2D/3D character animations, ideal for storytelling purposes.

Corporate Presentations

To convey information in a professional and engaging way, explainer videos and motion graphics are effective. Skylark Studio provides these services to help businesses improve their presentations.

Architectural Visualization

For showcasing real estate or architectural designs, 3D animation helps bring blueprints to life. Skylark Studio specializes in 3D interior design, making it a good fit for real estate developers.

Virtual Reality Experiences

Immersive VR content is ideal for businesses in gaming, retail, or real estate. Frameboxx 2.0 is known for its work in the metaverse and virtual reality, catering to businesses seeking cutting-edge immersive experiences.

Product Tutorials

Companies looking to create detailed step-by-step guides or tutorials can benefit from 3D animation. AVM Station LLP offers visual identity development that can also support product tutorials through its animation expertise.

Social Media Engagement

For quick and eye-catching content on platforms like Instagram or Facebook, short-form motion graphics are ideal. Cputek is well-equipped to handle such social media-friendly, fast-paced animation content.

Event Promotion

To promote an event or launch, creating an exciting and dynamic video that communicates the essence of the event is essential. Defocus Studio provides high-quality explainer and product videos that help brands promote their events effectively.

Emerging Trends in Animation

The animation industry is rapidly evolving with several emerging trends that businesses should monitor closely. Here are key developments:

Artificial Intelligence in Animation

AI is transforming animation by automating time-consuming tasks such as in-betweening, lip-syncing, and character rigging. AI tools can analyze existing footage and generate animations, reducing production time and increasing efficiency.

Machine Learning for Animation

Machine learning algorithms are being used to refine animation quality. These technologies help create smoother transitions and improve visual effects by learning from existing data, resulting in more refined animations.

Virtual Reality (VR) and Augmented Reality (AR)

VR and AR are rapidly being integrated into animation projects, providing immersive experiences. These technologies are particularly useful in gaming, entertainment, and real estate, offering users interactive and engaging content.

Interactive Animations

There is a growing demand for animations that allow users to engage directly with the content. These interactive animations are being used in marketing, education, and even customer service, creating a more personalized experience.

Real-time Rendering

Real-time rendering is changing animation workflows, especially in video games and live broadcasts. This trend allows animators to preview scenes instantly, improving collaboration and speeding up production timelines.

3D Animation

3D animation continues to grow, with more businesses adopting this technique for its realism and ability to captivate audiences. It is especially prominent in advertising, gaming, and film production.

Cloud-Based Animation

The shift to cloud-based animation tools is enhancing collaboration among remote teams. Cloud technology allows for easy file sharing and access to powerful animation tools without the need for expensive infrastructure.

Mobile-First Animation

With the rise of mobile internet usage, animations optimized for mobile devices are becoming more important. Mobile-first animation is crucial for reaching younger audiences on platforms like Instagram, Facebook, and Youtube.

Personalized Animation

Personalized animations, where content is customized for each viewer, are gaining popularity. This trend is being leveraged in advertising, offering consumers tailored experiences based on their preferences.

Sustainable Animation Practices

As sustainability becomes a top priority, animation studios are exploring ways to reduce their carbon footprint. This includes using energy-efficient software and adopting sustainable production practices.

A Complete Guide for Choosing The Best Animation Company in Kolkata for Your Business in 2025

StepAction
1. Define Your ObjectiveClarify your goal- whether it’s for product demos, brand storytelling, training, or advertising. Knowing this helps in selecting the right service.
2. Assess PortfolioReview the company’s previous work. Look for quality, style, and the type of animation services they offer. Ensure their portfolio aligns with your vision.
3. Evaluate ServicesCheck if the company provides the specific services you need, such as 2D/3D animation, motion graphics, VFX, or explainer videos.
4. Consider ExpertiseSelect a company with expertise in your industry or type of project. Their experience will lead to better outcomes.
5. Check Technology & ToolsEnsure the company uses up-to-date software and techniques, especially for complex animation needs like VR/AR or 3D visualization.
6. Review Client TestimonialsResearch client feedback to assess their reliability, communication, and the quality of their work.
7. Budget & TimelinesSet a clear budget and timeline. Choose a company that offers competitive pricing without compromising quality or deadlines.
8. CommunicationChoose a company that communicates clearly and provides transparent progress updates. Efficient communication is key to a successful collaboration.

FAQs

1. What are the most popular animation services businesses need in 2025?

In 2025, businesses commonly seek 3D animation, motion graphics, explainer videos, VFX, and interactive animations. These services help companies create engaging content for product demonstrations, marketing campaigns, educational purposes, and brand storytelling. Choosing the right service depends on the business’s specific goals and target audience.

2. How do I know which animation company is right for my business?

To find the right animation company, assess their portfolio, service offerings, expertise, and industry experience. It’s essential to review their previous work to ensure it aligns with your brand vision. Also, consider client feedback and their ability to meet deadlines while maintaining quality standards.

3. What role does technology play in the animation industry today?

Technology is crucial in the animation industry, with advancements like AI, VR/AR, and real-time rendering enhancing the quality and speed of production. Animation companies that use the latest software and tools can provide more immersive, engaging, and personalized content, improving efficiency and overall production value.

4. How long does it take to complete an animation project?

The timeline for completing an animation project varies depending on complexity, scope, and the type of animation required. Simple projects like explainer videos can take a few weeks, while more complex ones like 3D animations or VFX can take several months. Discuss timelines with the company to set clear expectations.

Conclusion 

Choosing the right animation company is essential for businesses looking to enhance branding, marketing, or storytelling. Kolkata offers a strong selection of studios with expertise in 2D animation, 3D modeling, motion graphics, and VFX. Understanding the strengths of each company helps you in making informed decisions based on project requirements. 

With skilled professionals and institutional support, the city’s animation industry continues to grow, offering businesses access to high-quality services. Whether for advertising, entertainment, or education, working with experienced animation companies in Kolkata ensures impactful content. As demand increases, Kolkata remains a key destination for creative and technical excellence in animation.

Posted on by Suchismita Sinha

The Top 10 Online Marketing Agencies in Kolkata 2025

Introduction

In 2024, over 90% of businesses rely on digital marketing to grow their brand and reach more customers. Whether you’re a small startup or an established company, having a strong online presence is essential for success. That’s where an online marketing agency in Kolkata can make a huge difference.

These agencies help businesses by using SEO, social media marketing, paid ads, and content creation to connect with the right people. With so many agencies to choose from, finding the right one can be challenging.

To make it easier, we’ve put together a list of the top 10 online marketing agencies in Kolkata for 2025. These agencies have been selected based on their experience, services, client success, and innovative strategies. No matter your needs, you’ll find an agency that fits your business goals!

What is an Online Marketing Agency?

An online marketing agency is a company that helps businesses promote their products and services through digital channels such as search engines, social media, email, and content marketing. Unlike traditional marketing, digital marketing is data-driven, measurable, and allows for precise audience targeting.

Why is an Online Marketing Agency Important?

In today’s competitive market, digital marketing is essential for businesses to stay relevant. A professional digital marketing agency helps brands:

  • Improve Online Visibility – With expert SEO services, your website ranks higher on search engines.
  • Boost Customer Engagement – Effective social media marketing creates brand awareness and customer interaction.
  • Generate Quality Leads – Paid ads and email marketing help drive targeted traffic to your website.
  • Increase ROI – Data-driven strategies ensure cost-effective marketing campaigns that maximize return on investment.

Now, let’s dive into the top 10 online marketing agencies in Kolkata that can help your business thrive in 2025.

Selection Criteria for the Top 10 Online Marketing Agencies in Kolkata

Choosing the right online marketing agency in Kolkata requires careful evaluation. The agencies on this list were selected based on the following key criteria:

1. Experience & Industry Expertise

  • Number of years in business.
  • Proven track record in executing successful digital marketing campaigns.
  • Experience in handling businesses across various industries.

2. Service Offerings

A wide range of digital marketing services, including:

  • SEO (Search Engine Optimization) for better search rankings.
  • PPC (Pay-Per-Click Advertising) for lead generation.
  • Social Media Marketing (SMM) for brand engagement.
  • Content Marketing for audience retention.
  • Website Development for strong online presence.

Customization and flexibility in service packages.

3. Client Portfolio & Testimonials

  • The number and reputation of past and existing clients.
  • Positive reviews, ratings, and client testimonials.
  • Case studies showcasing successful marketing campaigns.

4. Innovation & Use of Technology

  • Adoption of AI, automation, and data analytics for advanced marketing strategies.
  • Use of the latest tools like Google Ads, Facebook Ads, and CRM software.
  • Creativity in content creation, branding, and advertising campaigns.

5. ROI & Performance Metrics

Focus on delivering measurable results such as:

  • Increased website traffic.
  • Higher conversion rates.
  • Better engagement on social media.

Data-driven approach to optimize marketing strategies.

6. Market Reputation & Awards

  • Recognitions from industry bodies.
  • Awards for excellence in SEO, social media marketing, and brand strategy.
  • Presence in top digital marketing lists and media coverage.

7. Affordability & Pricing Models

  • Transparent and competitive pricing.
  • Custom pricing plans based on business needs.
  • Affordable solutions for startups and small businesses.

By considering these factors, businesses can select the best digital marketing agency in Kolkata that aligns with their goals and budget. 

Top 10 Online Marketing Agencies in Kolkata 2025

1. CPUTEK Private Limited – Mastering Audience Engagement

Founded: 2019
Experience: 6 years
Specialty: Engagement-driven digital marketing, web development, animation, and branding.

Why Choose Them?
CPUTEK is a dynamic digital marketing agency in Kolkata that prioritizes customer engagement as the key to brand success. Their strategies go beyond just generating leads; they create lasting customer relationships through interactive social media campaigns, real-time engagement strategies, and personalized content marketing.

Whether it’s a viral social media trend, influencer collaboration, or community-driven marketing, CPUTEK crafts campaigns that spark conversations and foster brand loyalty. Their expertise in creating high-engagement content, interactive ads, and AI-driven chatbots makes them a top choice for businesses looking to build an active and loyal digital audience.

Best for: Businesses that want to increase brand interactions, social media engagement, and customer retention through innovative digital strategies.

2. Nico Digital– Strategic SEO & Digital Growth Experts

Nico Digital

Founded: 2011
Experience: 15 years
Specialty: SEO, Content marketing, and Performance Marketing.

Why Choose Them?
Brands choose Nico Digital as a strategic partner for data-driven SEO, content, and performance marketing aligning digital strategy to measurable growth, revenue impact, and long-term market leadership.

Best for: Growth-stage and enterprise brands that need a data-driven digital marketing strategy spanning SEO, content, and performance aligned to long-term business objectives.

3. Exnovation – ROI-Driven PPC Advertising

Founded: 2012
Experience: 13 years
Specialty: PPC advertising, conversion optimization, and e-commerce marketing.

Why Choose Them?
Exnovation is one of the best choices for pay-per-click (PPC) campaigns that generate high-quality leads. Their expertise in Google Ads, Facebook Ads, and retargeting strategies helps businesses maximize ROI on their ad spend.

Best for: Companies that want highly targeted paid advertising solutions for quick business growth.

4. Lee & Nee Softwares (Exports) Ltd – Enterprise Digital Solutions

Founded: 1989
Experience: 36 years
Specialty: B2B digital marketing, IT solutions, and e-commerce development.

Why Choose Them?
Lee & Nee is a full-service digital marketing agency with a strong reputation in enterprise-level digital solutions. They cater to industries such as finance, healthcare, and technology, offering customized digital strategies for large businesses.

Best for: Enterprises looking for comprehensive online marketing and IT solutions.

5. Marko & Brando – Social Media & Brand Awareness

Founded: 2015
Experience: 10 years
Specialty: Social media marketing, influencer partnerships, and brand storytelling.

Why Choose Them?
Marko & Brando is known for its creative brand-building strategies that resonate with audiences. They help businesses leverage social media trends, collaborate with influencers, and create viral content to boost brand visibility.

Best for: Businesses that want strong brand awareness and social media impact.

6. Oxedent – Performance Marketing Experts

Founded: 2017
Experience: 8 years
Specialty: PPC management, conversion rate optimization, and paid media strategies.

Why Choose Them?
Oxedent focuses on data-driven performance marketing, helping businesses maximize ad spend efficiency and improve sales through targeted paid campaigns.

Best for: E-commerce brands looking for scalable PPC advertising solutions.

7. PromotEdge – Integrated Marketing & Video Production

Founded: 2015
Experience: 10 years
Specialty: Full-service digital marketing, video marketing, and branding.

Why Choose Them?
PromotEdge is one of Kolkata’s top agencies for integrated marketing campaigns that blend digital and traditional advertising. Their video marketing expertise makes them ideal for brands looking to create compelling promotional content.

Best for: Businesses looking for a mix of digital and traditional marketing strategies.

8. Blueantz Advertising Private Limited – Creative Advertising & Branding

Founded: 2011
Experience: 14 years
Specialty: Visual branding, advertising campaigns, and creative storytelling.

Why Choose Them?
Blueantz specializes in high-impact visual advertising that makes brands stand out. They create unique brand identities through creative design, graphics, and multimedia campaigns.

Best for: Companies needing strong visual branding and ad creatives.

9. Digital Googly – SEO & Web Development

Founded: 2014
Experience: 11 years
Specialty: Web development, SEO, and social media management.

Why Choose Them?
Digital Googly provides end-to-end digital solutions, including website optimization and SEO strategies that improve business visibility and lead generation.

Best for: Small and medium businesses (SMBs) looking for affordable digital marketing services.

10. WebGuru Infosystems – Enterprise-Level Digital Solutions

Founded: 2005
Experience: 20 years
Specialty: Web development, app development, and corporate digital marketing.

Why Choose Them?
WebGuru is a globally recognized digital agency providing businesses with customized web and app development solutions integrated with digital marketing strategies.

Best for: Enterprises needing custom digital solutions with global reach.

Conclusion

Choosing the right online marketing agency in Kolkata is crucial for your business’s digital success.With most consumers turning to the internet to discover products and services, partnering with an online marketing agency in Kolkata can provide the expertise needed to drive your business forward.

The agencies listed here have proven their ability to help businesses thrive through strategic SEO, creative social media marketing, targeted paid campaigns, and compelling content. Each agency brings its unique strengths to the table, whether it’s in engagement, brand visibility, or ROI-driven strategies.

By selecting the right agency that aligns with your business goals, you can:

  • Expand your reach and attract the right audience.
  • Stay ahead of competitors with innovative digital marketing techniques.
  • Save time by letting experts handle your marketing while you focus on growing your business.
  • Maximize your return on investment with data-driven strategies that work.

Whether you’re a small startup or an established enterprise, the right online marketing agency can make all the difference in helping you achieve lasting success in the digital landscape.

FAQs

1. How do I choose the best online marketing agency in Kolkata?

Look for experience, client testimonials, range of services, and industry specialization.

2. What services do online marketing agencies offer?

They provide SEO, PPC, content marketing, social media management, and branding.

3. How much do digital marketing agencies charge in Kolkata?

Pricing varies based on services. Basic SEO starts from ₹10,000/month, while PPC campaigns can go higher.

4. Which online marketing agency in Kolkata is best for startups?

CPUTEK, Digital Googly, and Kreative Machinez offer affordable solutions for startups.

5. Can I hire an online marketing agency for a short-term project?

Yes, most agencies offer custom packages for specific campaigns like product launches or seasonal promotions.

Posted on by Suchismita Sinha

Top 10 Explainer Video Makers in 2025: A Detailed Comparison

Introduction

In the digital age, a compelling explainer video can be the difference between capturing interest and losing it altogether. Whether it’s a startup introducing a new product, a company explaining its services, or an online educator simplifying complex topics, explainer videos make communication more engaging and effective.

With the rise of artificial intelligence (AI) and automation, creating professional-quality explainer videos is now easier than ever. Gone are the days when you needed expensive software or professional animators to craft compelling videos. Today, various explainer video makers offer user-friendly interfaces, AI-powered features, and vast libraries of assets, enabling users of all skill levels to create high-quality content.

However, with so many options available, choosing the right explainer video maker can be overwhelming. Each platform comes with unique features, pricing models, and customization options. Some cater to businesses looking for corporate-style animations, while others focus on social media-friendly video creation. That’s why we’ve created this detailed comparison of the top 10 explainer video makers in 2025—to help you find the best tool based on your needs.

Before diving into the list, let’s look at the key factors to consider when selecting an explainer video maker.

Criteria for Comparison

When selecting the best explainer video maker in 2025, it’s essential to evaluate several critical aspects. Here are the key factors that will help you make an informed decision:

1. Ease of Use

Not everyone is a professional video editor or animator. A great explainer video maker should offer an intuitive interface that allows users to create videos with minimal effort. Features like:

  • Drag-and-drop functionality
  • Pre-made templates
  • AI-assisted video generation
  • Beginner-friendly navigation

These elements make the tool accessible to both beginners and professionals, reducing the learning curve.

2. Features & Customization

A good explainer video maker should provide flexibility in design and storytelling. Customization options are crucial for branding and ensuring the video aligns with your message. Look for:

  • Various animation styles (2D, 3D, whiteboard, motion graphics)
  • Character customization (facial expressions, gestures, clothing)
  • AI-generated scripts and voiceovers
  • Rich asset libraries (stock videos, icons, illustrations, background music)
  • Advanced editing tools for transitions, overlays, and effects

3. Pricing & Plans

Pricing is a crucial factor, especially for startups and small businesses with budget constraints. Most explainer video makers offer multiple pricing tiers, including:

  • Free plans with limited features
  • Monthly or annual subscriptions
  • Pay-per-video pricing models
  • Enterprise-level packages for businesses

Understanding the cost-benefit ratio will help users select a tool that meets their budget without compromising on quality.

4. AI & Automation Capabilities

Artificial Intelligence is playing a significant role in video creation. The best explainer video makers in 2025 integrate AI to enhance productivity and creativity. AI-powered features include:

  • AI script generation – Generates video scripts based on input keywords.
  • AI voiceovers – Converts text to speech in various languages and tones.
  • Automated animations – AI-driven animation effects and transitions.
  • Smart editing – Automatically trims, resizes, and enhances video quality.

These features save time and effort, making video production more efficient.

5. Export & Integration Options

Once the video is created, the ability to export it in high quality and integrate it with various platforms is essential. The best explainer video makers should offer:

  • HD and 4K video exports
  • Compatibility with social media platforms (YouTube, Instagram, LinkedIn, TikTok)
  • Integration with marketing tools like HubSpot, Mailchimp, and Canva
  • Cloud storage options for easy collaboration and sharing

6. Customer Support & Community

Reliable customer support can make a big difference, especially when dealing with technical issues. Users should look for platforms that provide:

  • 24/7 live chat or email support
  • Comprehensive knowledge bases and tutorials
  • Active user communities and forums
  • Webinars and learning resources for skill improvement

By evaluating an explainer video maker based on these criteria, users can ensure they choose a tool that meets their needs in terms of functionality, ease of use, and cost-effectiveness.

Now that we have established the key factors to consider, let’s explore the top 10 explainer video makers in 2025 and see how they compare.

2. Top 10 Explainer Video Makers in 2025

The demand for explainer videos continues to grow, with businesses, educators, and content creators relying on them to communicate ideas effectively. The best explainer video makers offer easy-to-use tools, AI automation, and customizable templates to simplify video creation. Below is a detailed overview of the top 10 explainer video makers in 2025, their features, and their best use cases.

1. Vyond

Best for: Businesses, corporate presentations, and e-learning

Vyond is a professional-grade explainer video maker widely used in corporate settings for presentations, training, and marketing. It offers a vast library of customizable characters, animations, and AI-powered voiceovers, making it ideal for businesses that need high-quality, polished videos.

Key Features:

  • AI-assisted scriptwriting and voiceover capabilities
  • Character animations with realistic facial expressions and lip-syncing
  • Library of business-focused templates for training and marketing
  • Integration with PowerPoint and learning management systems for seamless workflow

Why Choose Vyond?
 Vyond is perfect for organizations that need polished, professional-looking videos for corporate communication, training, and branding.

2. Animaker

Best for: Beginners, small businesses, and startups

Animaker is a user-friendly explainer video maker with a simple drag-and-drop interface. It is designed for beginners and non-designers who want to create animated videos without technical expertise. The platform provides a variety of animation styles, including 2D, whiteboard, and typography-based videos.

Key Features:

  • AI-powered auto lip-sync and voiceover generation
  • Pre-built templates with customizable animations
  • Huge collection of stock images, characters, and icons
  • Cloud-based platform for team collaboration

Why Choose Animaker?
 If you’re looking for an affordable and easy-to-use tool to create animated explainer videos quickly, Animaker is a great option.

3. Doodly

Best for: Whiteboard animations and educational content

Doodly specializes in whiteboard-style animations, making it an excellent choice for educators, trainers, and businesses that want to present information in a visually engaging way. The software allows users to create hand-drawn explainer videos using pre-made sketch images or custom illustrations.

Key Features:

  • Whiteboard, blackboard, and glassboard animation styles
  • Hand-drawn animations with AI-assisted sketching
  • Ability to import and animate custom images
  • Simple drag-and-drop functionality for easy editing

Why Choose Doodly?
 If you need engaging whiteboard animations for training or education, Doodly is one of the best tools available.

4. Powtoon

Best for: Corporate training, business presentations, and marketing videos

Powtoon is a hybrid explainer video maker that combines animation and real-life footage, making it ideal for business presentations, HR training, and promotional videos. It offers ready-made templates and business-focused design elements that allow professionals to create videos quickly.

Key Features:

  • Business-focused templates for training and corporate presentations
  • Custom animation effects and transitions
  • AI-powered voiceovers and scriptwriting assistance
  • Seamless integration with PowerPoint and Adobe software

Why Choose Powtoon?
 If you need an explainer video maker that balances professional animations with real-life visuals, Powtoon is an excellent choice.

5. Renderforest

Best for: Quick video creation with AI automation

Renderforest is a cloud-based explainer video maker that uses AI to automate video creation. It is perfect for businesses and marketers who want high-quality videos without spending too much time on editing. The platform provides thousands of customizable templates, AI-generated scripts, and branding tools.

Key Features:

  • AI-powered script and scene generator
  • Wide range of customizable templates for different industries
  • Built-in branding tools for logo animation and promotional content
  • Cloud storage for easy collaboration

Why Choose Renderforest?
 If you need a fast and efficient tool for creating high-quality explainer videos, Renderforest is a great option.

6. Toonly

Best for: Cartoon-style animations and fun explainer videos

Toonly is designed for users who prefer cartoon-style animations. It is an easy-to-use explainer video maker that allows businesses, content creators, and educators to create engaging and playful animated videos.

Key Features:

  • Library of cartoon-style characters and props
  • Simple drag-and-drop animation editor
  • Customizable backgrounds and animations
  • Voiceover recording and editing tools

Why Choose Toonly?
 If you’re looking for a fun and engaging way to create animated explainer videos, Toonly is a great choice.

7. Biteable

Best for: Social media marketing videos and short animations

Biteable is an explainer video maker that specializes in quick and engaging content for social media. It is widely used by marketers and content creators who need fast, high-quality videos for advertisements, promotions, and brand storytelling.

Key Features:

  • Ready-made templates designed for marketing and social media
  • AI-driven video editing tools for faster content creation
  • Large stock footage and animation library
  • One-click social media sharing for fast publishing

Why Choose Biteable?
 If you need to create short, eye-catching videos for social media and marketing, Biteable is a great option.

8. Wideo

Best for: Marketing teams and e-learning professionals

Wideo is a versatile explainer video maker that offers a range of customizable templates for businesses, educators, and marketers. The platform is known for its interactive video creation features, which help businesses engage their audiences more effectively.

Key Features:

  • Fully customizable animated templates for marketing and education
  • AI-powered script and voiceover features
  • Integration with popular marketing tools for lead generation
  • Cloud-based storage for easy team collaboration

Why Choose Wideo?
 If you’re looking for a highly customizable tool for creating professional marketing and educational videos, Wideo is a strong choice.

9. Moovly

Best for: Business marketing and branding

Moovly is a flexible explainer video maker that offers a mix of AI-powered automation, stock assets, and customization options. 

Key Features:

  • AI-generated voiceovers and subtitles
  • Marketing-focused video templates
  • Extensive collection of animations and effects
  • Direct export options for social media and marketing platforms

Why Choose Moovly?
 If you need a marketing-focused video maker with AI-powered features, Moovly is a great option.

10. FlexClip

Best for: Small businesses and content creators

FlexClip is a simple and efficient explainer video maker designed for small businesses, entrepreneurs, and content creators. 

Key Features:

  • AI script generator and voiceover tools
  • Drag-and-drop video editing interface
  • Large library of stock images, videos, and music

Why Choose FlexClip?
 If you’re looking for an affordable and beginner-friendly video maker, FlexClip is a great option.

These top 10 explainer video makers offer different features and customization levels, catering to various needs. 

In the next section, we will compare them side by side to help you choose the best one for your projects.

An Overview:

Video MakerAI FeaturesCustomizationEase of UsePricingBest For
VyondAI-powered tools for video creation and editing, text-to-prop, instant translation.Extensive templates and character customization.Intuitive interface, suitable for beginners and professionals.Starts at $49/month (Essential plan) with a 14-day free trial.Business-oriented explainer videos.
AnimakerLimited AI features, primarily drag-and-drop functionality.Thousands of templates and diverse character customization.User-friendly for both beginners and advanced users.Starts at $10/month (Basic plan).Easy-to-use animation tools for beginners.
DoodlyBasic AI features for whiteboard animations.Limited to whiteboard styles but customizable characters.Simple drag-and-drop interface, easy to learn.Starts at $39/month (Standard plan).Whiteboard-style explainer videos.
PowtoonSome AI capabilities for character animations.Good selection of animated characters and templates.Easy to use with a playful interface.Starts at $15/month (Lite plan).Animated explainer videos with a playful tone.
RenderforestBasic AI features for video generation and editing.Versatile with options for logos, graphics, and websites.User-friendly, great for beginners.Starts at $9.99/month (Lite plan).Quick, professional-looking explainer videos.
ToonlyMinimal AI features; focuses on cartoon-style animations.Customizable cartoon characters and scenes.Easy to use with a straightforward interface.Starts at $39/month (Standard plan).Cartoon-style explainer videos with character animations.
BiteableBasic AI features for quick video creation.Good variety of templates but limited customization options.Fast and straightforward to use; ideal for quick projects.Starts at $29/month (Pro plan).Fast and straightforward explainer video production.
WideoLimited AI features; focuses on animation tools.Offers customizable templates for various styles.Easy to navigate, suitable for beginners and intermediates.Starts at $19/month (basic plan).Quick and easy explainer video creation.
MoovlySome AI capabilities for media integration and editing.Good customization options with mixed media elements.User-friendly but may have a learning curve for advanced features.Starts at $24.92/month (Pro plan).Creating explainer videos with mixed media elements.
FlexClipBasic AI features focused on template suggestions and editing assistance.Offers numerous templates and customization options.Very easy to use, designed for quick edits.Pricing starts around $8.99/month.Best for simple video projects with minimal effort.

Conclusion

In an increasingly visual world, the right explainer video maker can significantly enhance your ability to communicate ideas effectively. Each platform offers unique features tailored to different needs, whether you’re a small business owner, a marketer, or an educator. By understanding the strengths and weaknesses of each option, you can select the perfect tool to create engaging explainer videos that resonate with your audience. As you explore the top options available in 2025, remember that the best explainer video maker for you will depend on your specific goals and creative vision.

FAQs

1. What is an explainer video maker?

An explainer video maker is a software or online tool that allows users to create animated or live-action videos to explain concepts, products, or services. These tools often come with pre-made templates, AI-powered voiceovers, and drag-and-drop editors to simplify the video creation process.

2. What are the benefits of using an explainer video maker?

Using an explainer video maker can help businesses and educators create engaging content quickly without requiring professional video editing skills. Benefits include:

  • Increased audience engagement
  • Improved information retention
  • Cost-effectiveness compared to hiring video production teams
  • Easy customization for branding and messaging

3. Which explainer video maker is best for beginners?

For beginners, Animaker, Biteable, and FlexClip are great options. They offer user-friendly drag-and-drop editors, ready-made templates, and AI automation, making it easy to create videos without prior experience.

4. Which tool is best for business and corporate presentations?

For professional business presentations, Vyond, Powtoon, and Moovly are top choices. They provide high-quality animations, business-friendly templates, and integrations with corporate tools like PowerPoint and learning management systems.

5. What is the best explainer video maker for social media content?

If you’re creating videos for social media, Biteable and Renderforest are great options. They offer quick templates, AI-powered automation, and easy sharing features tailored for social media platforms.

Posted on by Suchismita Sinha

Top 10 Advertising Agencies in Kolkata – 2025 Rankings

Introduction

You’ve just launched your product or service, and your team is buzzing with excitement. But there’s one glaring problem, no one knows about it. Despite having a great product, your brand struggles to get noticed in a sea of competitors. 

You start wondering: How do I stand out? How do I grab attention in a crowded marketplace?

This is where the power of advertising comes in, and why finding the right advertising agency in Kolkata is critical for your brand’s success. 

In a city like Kolkata, known for its diverse culture and dynamic business environment, standing out can feel overwhelming. But, with the right agency by your side, you can create campaigns that not only grab the attention but also convert your leads into loyal customers.

If you’ve been wondering how to navigate this maze of advertising options, you’re not alone. Many businesses, large and small, face the same struggles; selecting the right agency that understands their vision, targets the right audience, and delivers results. 

This blog is here to clear up the confusion. You’ll find detailed insights into the top advertising agencies in Kolkata, those that have built reputations for delivering stunning campaigns.

From SEO to social media marketing and branding, we’ll cover the services each agency offers, and how they can help you solve the very problem you’re facing; getting your brand noticed and driving meaningful growth. 

Why is Advertising Important for Your Businesses in 2025?

Advertising is the process of promoting products, services, or brands through various forms of media, such as TV, radio, print, digital platforms, and social media.

Boosts Sales: Effective advertising helps businesses reach a wider audience, creating awareness about products or services, which directly impacts sales and revenue growth.

Brand Recognition: Advertising is key to building brand identity. Consistent and creative advertising helps customers recognize and remember a brand, fostering loyalty and trust.

Scaling Growth: Through targeted advertising campaigns, businesses can expand their reach into new markets, attract more customers, and grow their customer base, facilitating scalability.

Differentiation: In a competitive market, advertising helps businesses differentiate their offerings from competitors, highlighting unique selling points and advantages.

Establishing Relationships: Advertising helps businesses connect with their target audience, fostering meaningful relationships and encouraging repeat business.

Top 10 Advertising Agencies in Kolkata

1. CPutek Private Limited

  • Founded: 2010
  • Location: Kolkata, India
  • Website: www.cputek.com
  • GMB Rating: 4.7
  • Employees: 11-50
  • Domain of Expertise: Digital Marketing, SEO, Web Development, Social Media Strategy, PPC Campaigns, 2D/3D animation videos, motion graphics and VFX videos.
  • Technical Tools Used: Google Ads, SEMrush, Ahrefs, WordPress, Facebook Ads Manager

Overview:
CPutek is a dynamic digital marketing and advertising agency in Kolkata that specializes in offering result-driven marketing solutions. Established in 2010, Cputek delivers exceptional services in SEO, social media strategy, PPC campaigns, and website development. Their expertise lies in providing tailored marketing strategies that improve online visibility, drive traffic, and convert leads into sales. Cputek’s focus on technology-driven solutions ensures businesses stay competitive in today’s digital-first landscape.

Strengths:

  • Specialized in Google Ads, PPC campaigns, and SEM for targeted online visibility
  • Strong capabilities in SEO, helping clients achieve long-term, sustainable results
  • Expertise in creating visually compelling and functional websites using WordPress
  • Focus on data analytics to drive performance and optimize campaigns for better ROI
  • Deep knowledge of the latest trends in social media marketing and content strategy

2. Genesis Advertising

  • Founded: 1993
  • Location: Kolkata
  • Website: www.genesisad.com 
  • GMB Rating: 4.5
  • Employees: 51-200
  • Domain of Expertise: Advertising, Marketing, Branding, Event Management, Promotion
  • Technical Tools Used: SEO tools, Content Management Systems, Analytics Platforms

Genesis Advertising, founded in 1993, has grown to become one of the most reputable advertising agencies in Kolkata. With a team of 120 employees, it offers a wide range of services across various sectors such as media, healthcare, education, and financial services. Their clients include well-known brands like Times of India, Tata Steel, and Metro Milk. Genesis Advertising excels in digital marketing, advertising, and event management, bringing creative solutions and strategies to every campaign.

3. Wunderman Thompson

  • Founded: 2018
  • Location: Kolkata, New York & London
  • Website: www.wundermanthompson.com
  • GMB Rating: 4.5
  • Employees: 10000+
  • Domain of Expertise: Advertising, Brand Communications, Consulting, Analytics
  • Technical Tools Used: Data Analytics Platforms, CRM Tools, AI-driven Advertising Tools

Wunderman Thompson is a leading communication company specializing in the integration of creativity, data, and technology. Their services cater to industries such as energy, FMCG, healthcare, and financial services. With a global presence and a significant workforce, Wunderman Thompson offers unmatched expertise in brand communications and digital marketing. Their work with brands like Nestle, Unilever, and HSBC further solidifies their position as one of the top advertising agencies in Kolkata.

4. Ogilvy & Mather 

  • Founded: 1948
  • Location: Kolkata, New York & Bangalore
  • Website: www.ogilvyindia.com
  • GMB Rating: 4.4
  • Employees: 10000+
  • Domain of Expertise: Corporate Communication, Public Relations, Branding, Public Affairs
  • Technical Tools Used: Content Marketing Tools, Social Media Management Platforms

As a part of the WPP group, Ogilvy is one of the most awarded communications agencies globally. With a history spanning over 70 years, Ogilvy’s expertise lies in corporate communication, public relations, and branding. They have worked with some of the largest global brands, including Dove, Ford, and Kurl-on. Their strong presence in Kolkata and other parts of India helps brands develop strategic communications that resonate with their target audience.

5. Crayon Advertising

  • Founded: 1986
  • Location: Kolkata, New Delhi, Mumbai, Dubai
  • Website: www.crayonad.com
  • GMB Rating: 4.1
  • Employees: 51-200
  • Domain of Expertise: Advertising, Branding, Direct Marketing, Events
  • Technical Tools Used: SEO Tools, Marketing Automation Tools, Content Management Systems

Founded in 1990, Crayon Advertising has established itself as a leading agency specializing in advertising, branding, and direct marketing. The firm has expanded to multiple locations, including Kolkata, and offers services across diverse sectors such as hospitality, food & beverages, tourism, and healthcare. Crayon Advertising’s reputation for creative and integrated marketing solutions makes it one of the top choices for businesses in Kolkata.

6. PromotEdge

  • Founded: 2015
  • Location: Kolkata
  • Website: www.promotedge.com
  • GMB Rating: 4.1
  • Employees: 11-50
  • Domain of Expertise: Digital Marketing, SEO, SEM, Paid Media, Content Marketing
  • Technical Tools Used: Google Analytics, SEO Optimization Tools, PPC Advertising Platforms

PromotEdge is known for its comprehensive approach to digital marketing. Since its inception in 2015, the agency has been offering services like search engine optimization, paid media, and conversion optimization. PromotEdge has worked with clients like Tata Steel, HDFC Bank, and Tata Housing, providing them with result-driven solutions that focus on increasing online visibility and engagement.

7. Mindshare World

  • Founded: 1997
  • Location: Kolkata, Mumbai, London, New York
  • Website: www.mindshareworld.com 
  • Employees: 5001-10000
  • Domain of Expertise: Digital Marketing, Media Research, Social Media Marketing
  • Technical Tools Used: Media Planning Tools, Digital Analytics, Social Media Monitoring Tools

Mindshare, a part of GroupM, is a global leader in media and marketing services. With offices in Kolkata, Mumbai, and around the world, Mindshare specializes in digital media, advertising analytics, and social media marketing. The firm has collaborated with global brands like Nike, Pepsi, and Ford, delivering high-impact campaigns across digital and traditional media channels.

8. Brandsum

  • Founded: 2002
  • Location: Kolkata
  • Website: https://brandsum.com
  • GMB Rating: 4.2
  • Employees: 11-50
  • Domain of Expertise: SEO, Search Marketing, Digital Analytics, Paid Media Marketing
  • Technical Tools Used: SEO Tools, Social Media Management Tools, Analytics Platforms

BrandSum is a prominent digital marketing agency in Kolkata, specializing in SEO, search engine marketing, and paid media marketing. Their team of experts ensures that each campaign is tailored to meet the specific needs of the client. They have worked with brands like Keventer, Metro, and Ideal, helping them achieve measurable and effective results through digital marketing.

9. BlueAntz

  • Founded: 2014
  • Location: Kolkata, India
  • Website: www.blueantz.com
  • GMB Rating: 4.0
  • Employees: 51-200
  • Domain of Expertise: Digital Marketing, SEO, Social Media Marketing, Branding, Web Development
  • Technical Tools Used: Google Analytics, SEMrush, WordPress, Hootsuite, Canva, Photoshop

Overview:
BlueAntz is a well-established digital marketing agency in Kolkata, offering a wide range of services to help businesses enhance their online presence. Founded in 2014, the agency specializes in digital marketing, SEO, social media marketing, and web development. With a dedicated team of skilled professionals, BlueAntz helps businesses of all sizes craft tailored solutions that drive measurable results. Their client portfolio includes brands from sectors like retail, technology, healthcare, and education.

10. BBDO India

  • Founded: 1983
  • Location: Kolkata
  • Website: www.bbdoindia.com
  • Employees: 500-1000
  • Domain of Expertise: Creative Advertising, Branding, Marketing Strategy
  • Technical Tools Used: Media Buying Tools, SEO Tools, Analytics Platforms

BBDO India, part of the BBDO Worldwide network, has been creating powerful advertising campaigns for several decades. Known for their creativity and strategy, BBDO India offers services in creative advertising, branding, and marketing. They have worked with top brands like PepsiCo, Visa, and FedEx, delivering memorable campaigns that resonate with audiences. They are also known for their philosophy of “Create Acts, Not Ads”.

What Are The Key Strengths Of Top Advertising Companies In Kolkata?

Expertise Across Multiple Channels: Advertising agencies in Kolkata offer expertise in various forms of media, including traditional methods (print, TV, radio) and digital platforms (social media, SEO, PPC, email marketing). This multi-channel approach helps businesses target diverse customer segments effectively.

Creativity and Innovation: Top advertising agencies in Kolkata are known for their creativity. They craft unique campaigns that engage audiences, drive conversions, and create a lasting impact. This includes effective use of storytelling, visual design, and content marketing strategies tailored to specific industries.

Data-Driven Decision Making: Agencies use advanced analytics and data tools to track campaign performance. Tools like Google Analytics, SEMrush, and social media insights help in optimizing campaigns and ensuring measurable results. These agencies rely on A/B testing, customer behavior tracking, and performance reports to refine their strategies for better outcomes.

SEO and SEM Expertise: Many leading advertising agencies in Kolkata specialize in search engine optimization (SEO) and search engine marketing (SEM), helping businesses improve their online visibility. They leverage tools like Moz, Ahrefs, Google Ads, and Bing Ads to enhance ranking and drive quality traffic to websites.

Targeted Digital Marketing: Social media marketing is another area of strength. Agencies use platforms like Facebook, Instagram, and LinkedIn along with tools like Hootsuite and Buffer to manage and optimize social media campaigns, ensuring better engagement and conversion rates.

Custom Branding Strategies: Agencies excel in creating personalized branding strategies that align with business values, ensuring consistency across all customer touchpoints. They use branding and design tools such as Adobe Creative Suite and Canva to craft compelling brand identities.

Global Reach with Local Expertise: While they offer global solutions, advertising agencies in Kolkata understand local consumer behavior, which allows them to tailor campaigns to suit regional preferences, enhancing customer engagement and satisfaction.

How To Choose The Best Advertising Company In Kolkata For Your Business?

Choosing the best advertising company in Kolkata for your business requires careful consideration of several factors to ensure your goals are met effectively. Here are some key steps to help you make the right choice:

  • Step 1- Assess Your Business Needs: Understand the specific services you need, such as digital marketing, branding, event management, or social media marketing. Different agencies specialize in different areas, so identifying your priorities will help narrow down the options.
  • Step 2- Review Agency Portfolio: Examine the agency’s past work and client portfolio. Look for case studies or campaigns in your industry. A proven track record in your sector can indicate their capability to understand your market and audience.
  • Step 3- Check Expertise and Technical Tools: Ensure the agency is well-versed in the latest marketing tools and technologies, such as SEO, PPC, analytics, and social media platforms. The best agencies use data-driven approaches and platforms like Google Analytics, SEMrush, and social media management tools to optimize campaigns.
  • Step 4- Evaluate Communication and Collaboration: Communication is key in any partnership. Choose an agency that is responsive, open to feedback, and collaborates well with your team to ensure smooth execution of campaigns.
  • Step 5- Read Client Testimonials and Reviews: Client feedback can provide insights into the agency’s work ethic, professionalism, and ability to meet deadlines. Agencies with positive reviews on platforms like Google My Business often offer reliable services.

By carefully considering these aspects, you can find an advertising agency in Kolkata that aligns with your business objectives and helps drive growth.

FAQs

1. What makes advertising agencies in Kolkata stand out?

Advertising agencies in Kolkata are known for their creativity and innovation across multiple platforms. They use advanced tools like SEO optimization, social media analytics, and paid media marketing to drive results. These agencies understand both global trends and local consumer behavior, which helps them deliver targeted campaigns that effectively engage the audience, build brand recognition, and boost sales.

2. How can advertising help scale my business in Kolkata?

Advertising plays a critical role in scaling businesses in Kolkata by increasing brand visibility and expanding market reach. Whether through digital marketing, SEO, or social media campaigns, advertising agencies in Kolkata create strategies that target new customer segments and build brand loyalty. A well-executed advertising campaign can help drive conversions, improve customer engagement, and ultimately facilitate business growth.

3. What types of services do advertising agencies in Kolkata offer?

Advertising agencies in Kolkata offer a variety of services, including digital marketing, social media marketing, branding, event management, and content creation. These agencies also specialize in search engine optimization (SEO), pay-per-click (PPC) advertising, media planning, and analytics. By using data-driven insights and technical tools, these agencies create customized strategies to meet business goals and deliver measurable outcomes.

4. How do I choose the right advertising agency in Kolkata for my business?

To choose the right advertising agency in Kolkata, first assess your business needs and identify the services you require. Look for an agency with experience in your industry and review their portfolio of past campaigns. Ensure the agency uses advanced tools like Google Analytics, SEO platforms, and social media management systems. Client testimonials and reviews can also provide valuable insights into the agency’s effectiveness.

Conclusion

In conclusion, choosing the right advertising agency in Kolkata is crucial for the success and growth of your business. The city is home to a variety of top-tier agencies that specialize in creative advertising, digital marketing, branding, and more. By partnering with a reputable agency, businesses can leverage innovative strategies and advanced tools to effectively reach their target audience and drive sales.

At the end, the right agency can help build brand recognition, foster customer loyalty, and scale your business. By carefully evaluating your needs and the agency’s expertise, you can ensure a successful partnership that aligns with your business goals.

Posted on by Suchismita Sinha

3D Animation: A Deep Dive into the Production Process

Posted on by Suchismita Sinha

The Psychology of Color

Brand colors can vary between 3 to 8 colors that build the visuals for a brand, usually split into primary and secondary color palettes. Branding uses primary colors across logos, signage, and all other materials for identification (e.g. Coca-Cola signature red). Secondary colors support the primary color by adjusting to trends or local demographics.

Creative agencies strategically use these colors across logos, websites, social media, and packaging, contributing to a recognizable brand presence. A good color palette can improve brand recognition and help customers bond better with your brand.

Why the Choice of Colors Matter for Branding

  • Establish Brand Identity and Recognition:
    Consistent brand colors make your brand recognizable and memorable.

Example: Coca-Cola’s iconic red and white have been synonymous with the brand since 1886.

  • Evoke Emotions and Associations:
    Colors influence customer emotions and decision-making.

Example: Facebook uses blue to convey trust and reliability, creating a calming user experience.

  • Boost Brand Recall:
    Consistent use of colors improves brand recall by up to 80%.

Customers associate repeated visuals with your brand, enhancing recognition and trust.

  • Create a Competitive Edge:
    Stand out by choosing colors that differentiate your brand from competitors.

Analyze competitor palettes and pick colors that reflect your brand’s unique identity.

10 Tips for Choosing the Right Color for Your Brand and Marketing Purposes 

1. Define Your Brand’s Personality:

Identify traits representing your brand, like sophistication, fun, or ruggedness.

For example, Nike uses black and white to convey boldness and simplicity.

2. Ensure Color Appropriateness:

Align colors with your product or service for a cohesive image:

Example: Health food brands often use green to signify freshness and health.

3. Appeal to Your Target Audience:

Consider audience preferences, including cultural and gender-based inclinations:

Example: Barbie uses a vibrant pink to appeal to young girls.

4. Differentiate from Competitors:

Choose colors that make your brand stand out in the market.

Example: Apple uses white and silver for a clean, modern look, contrasting with competitors’ darker tones.

5. Use Strategic Color Combinations:

Create a palette with base colors and contrasting accents to guide focus.

Example: McDonald’s uses red and yellow to grab attention and evoke appetite.

6. Leverage Contrast for Visibility:

Highlight key elements like call-to-action buttons with contrasting colors.

Example: A red button on a green page ensures visibility and encourages interaction.

7. Test Colors in Context:

Apply colors across platforms and gather feedback from your audience.

Example: Testing packaging colors in stores to observe customer reactions.

8. Use Descriptive Color Names:

Choose unique names to make colors more appealing and memorable.

Example: Starbucks’ “emerald green” is more evocative and unique than simply calling it “green.”

9. Maintain Consistency:

Use your color palette consistently across all branding materials.

Example: Coca-Cola’s consistent use of red ensures instant recognition.

10. Balance Aesthetics with Functionality:

Ensure colors enhance readability and usability without overwhelming the audience.

Example: Avoid clashing bright colors that strain the eyes.

If you found this info helpful, explore what the primary colors signify and evoke emotions from the infographic below.

Posted on by Suchismita Sinha

Content Marketing: The Gift that Keeps on Giving

Posted on by Suchismita Sinha

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