Introduction
Do you want to skyrocket your online engagement and boost conversions? Animated explainer videos are robust tools recently gaining immense popularity in the digital marketing diaspora. Small businesses and large enterprises use these videos to improve their online presence and boost conversion rates.
Unarguably, the role of animation is worth acknowledging when it comes to creating highly engaging and informative explainer videos. When a simple video is animated, it gives customers the necessary information about a service or product in an interesting and engaging way.
But it often becomes difficult to create engaging animated videos that keep your audience hooked till the end. And sometimes making animated videos to break down complex technical terms and services also becomes a tough job.
In today’s post, we will be discussing the importance of animation in making bang-on explainer videos and how they can help B2B and B2C companies reach their next level.
Animated videos are short
Nowadays, animated videos demand the incorporation of graphics and motions that can explain a product or service in a few seconds, mainly due to the decreased attention span among viewers. Therefore, the duration of these videos is very short, restricted to a couple of seconds to a minute, giving consumers a clear understanding of the product or service at that time.
An example of a short animated video is Slack’s animated video where they have shown how you can simplify your work process using their solution. This short video has no dialog but its vibrant colors and design figures will hook you to the end.
Animated videos are narrated properly
Animation converts ordinary explainer videos into captivating snippets that give your audience an utterly fulfilling and enjoyable experience. For that, you will need a killer and engaging script that leads your customers to the service or product they are looking for. Make sure the script is succinct yet persuasive, moving on to the next step quickly while equipping your audience with the desired information with compelling motions and graphics from start to finish.
An example of a well-narrated animated video is How Mindfulness Empowers Us. This video shows that if we focus much on positive thoughts, those thoughts will win over us and if we focus on negative thoughts, then those negative thoughts will take over our consciousness. The importance of being mindful to let go of negative feelings to create room for positive ones – is taught in this video.
Better customer retention
Animation when used in conventional videos enables effective storytelling for your brand. When that happens, it persuades your audiences to stay on your web pages for a longer time. Usually, people prefer to watch videos that explain a service or product through captivating graphics and motions.
As a result, they can also remember the concepts and things faster than reading about the same textually. In short, the more you include animation elements in your videos, the better it will be for your business when it comes to ensuring enhanced customer retention.
Enhanced brand essence
As already said, animated explainer videos have the power to enable compelling storytelling that can grab viewers’ attention faster than anything else. Be it the killer introduction or short one-liners in every part of the videos, when customers click on any of your animated videos, they instantly understand what service or product is being explained and the perks and advantages it offers.
This further invokes their buying interests as they get the true essence of your brand after watching these videos and also get a hold of what all your company awaits its consumers with, needless to say, the lucrative offerings they have brought to the table in particular.
Insightful and informative
Our minds are intelligent enough to store tons of data at a go when we watch something on a video. Likewise, when we learn about the same thing in various texts, not only does our memory fail to remember those words, but we also tend to forget that service or product easily.
Animation videos on the other end incorporate elements such as motions, graphics, whiteboard animation, cartoon-style animations, etc. This makes your ordinary videos more powerful and versatile, making them highly effective and engaging in web search ranking.
Plus, the motive for creating such videos is to provide consumers the much-needed information about their preferred service or product in a short time. Moreover, animated videos allow you to convey the key insights and facts to your audience in a persuasive yet meaningful way as they find your brand more credible and reliable than before.
Optimal web indexing
We all know that Google is the largest web index in the digital sphere and what comes right after that is YouTube. So, as the web indexing of your videos improves, the better their search rankings will be in the top web search engines such as Google, Bing, YouTube, etc.
So, make sure that you keep your videos as short as possible with captivating animation elements, engaging titles, and of course eye-catching tags and labels as and where necessary. This will help your audience take in the information faster and better understand what lies ahead of them.
Remember, animated explainer videos have the power to increase your viewers by two times month over month or even more with better retention rates every time. As a result, you can also expect your consumers to stay on your site for a longer time, surprisingly in times when the web indexes are at the peak of their operation hours.
FAQs
1. How to make killer animated explainer videos?
Some of the factors to consider while creating engaging and insightful animated explainer videos include a clear call to action (CTA), effective storytelling, straightforward explanations, short time-frames, and easy-to-follow structures to say the least.
2. Why are animated explainer videos effective?
Animated explainer videos combine compelling visuals and audio to explain a topic or concept quickly and easily. Instead of offering audio or text, explainer videos use both, considered to be effective for better customer retention.
3. Why is animation so powerful?
Animation enables effective storytelling and breaks down complex concepts into easily digestible components. Where a high-spirited image with dancing and jumping characters expresses joy, a placid and teary-eyed character will instantly exude sadness. It’s that interesting.
Conclusion
If digital marketing is a skyscraper, animation explainer videos are its foundation. However, creating killer explainer videos takes time and effort. As a business professional, you need to keep a lot of aspects in your mind from short stories to engaging one-liners, trending tags, and labels to incorporating graphics and motions so that your videos become as compelling as possible.
In short, animated explainer videos when designed correctly yet in a persuasive way have the power to garner better conversion rates, improve online presence, and enhance customer retention with more viewers wanting to stay on your site for a longer time.
The best part is captivating explainer videos often ensure that your web indexing ameliorates on platforms such as Google, Bing, and YouTube with each passing day.
Hope you are the next stalwart to optimize animated explainer videos for your website. Check out the services at affordable costs of an animated explainer video maker company in Kolkata. Reach out to them for free consultation calls to learn about the best solutions available for your requirements.
Good Luck!
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
