Tag: Explainer Videos

How to Make Animated Videos That Convert Views into Sales?

Introduction

Video content is one of the most powerful tools for businesses to attract and engage customers. But attracting views isn’t enough—brands need to turn those views into actual sales. This is where strategic animation plays a key role. Businesses that make animated videos with the right storytelling, visuals, and messaging can drive real conversions.

Unlike traditional ads, animated videos simplify complex ideas and create an emotional connection with the audience. They can explain a product’s value in just a few seconds, keeping potential buyers engaged. Companies that fail to use engaging visuals often struggle to hold attention and miss out on sales opportunities.

To stay ahead, businesses must leverage animation trends, optimize their videos for conversions, and ensure they align with their brand’s sales goals. Whether it’s a startup launching a new product or a video production company creating content for clients, well-crafted animation can be a game-changer.

This blog will explore how to make animated videos that do more than just gain views. We’ll discuss key elements that drive conversions, common mistakes to avoid, and strategies to maximize impact.

Why Animated Videos Are a Game-Changer for Sales

Animated videos aren’t just about entertainment—they’re a strategic tool for boosting sales. Here’s why they work:

  • Capturing Attention Instantly
     People are bombarded with information daily. Make animated videos that start with a strong hook to grab viewers’ attention immediately. Bright visuals and engaging characters help brands stand out.
  • Simplifying Complex Messages
     Customers don’t have time to read long descriptions. Animation breaks down difficult concepts into bite-sized, engaging visuals that are easy to understand.
  • Boosting Engagement & Retention
     Studies show that video content is more engaging than text. Viewers are more likely to watch an entire video than read a long article. Brands that invest in a creative agency to create compelling animations see higher engagement rates.
  • Building an Emotional Connection
     Stories drive sales. A well-crafted animated video tells a story that resonates with viewers, making them feel connected to the brand and increasing the likelihood of a purchase.
  • Increasing Conversion Rates
     Landing pages with explainer videos have been shown to boost conversion rates significantly. Businesses that make animated videos optimized for sales can turn passive viewers into active buyers.
  • Encouraging Social Shares
     Animated videos are highly shareable. When customers find engaging content, they share it with their networks, bringing in more potential buyers organically.

Key Elements of High-Converting Animated Videos

Creating an animated video isn’t just about adding flashy visuals. To drive sales, the content must be crafted with conversion in mind. Here are the essential elements:

1. A Strong Hook in the First Few Seconds

People decide within the first 5-10 seconds if they’ll continue watching. Start with an attention-grabbing scene, a bold statement, or a thought-provoking question. Businesses that make animated videos with a strong hook keep viewers engaged.

2. Clear and Concise Messaging

A good animated video avoids unnecessary details. Keep the script short, to the point, and focused on how the product or service solves a problem. Overloading viewers with information can lead to drop-offs.

3. Engaging Storytelling with Relatable Characters

Stories drive emotional engagement. Use characters and scenarios that mirror the target audience’s experiences. A well-told story creates a connection, making the product feel more relevant to potential buyers.

4. High-Quality Visuals and Smooth Animation

Low-quality animation can make a brand appear unprofessional. 

5. A Strong Call-to-Action (CTA)

Every animated video should have a clear next step. Whether it’s visiting a website, signing up for a free trial, or making a purchase, the CTA should be direct and compelling.

6. Optimized Length for Maximum Impact

Videos that are too long lose viewers. The ideal length for a high-converting animated video is between 30-90 seconds. Keeping it short while delivering key messages is the best strategy.

7. Emotional Appeal & Problem-Solving Approach

People buy based on emotions and justify with logic. If an animated video focuses only on features without addressing the viewer’s pain points, it won’t convert. Businesses must make animated videos that evoke emotions and demonstrate clear benefits.

8. Multi-Platform Optimization

An animated video must work across different platforms—social media, websites, emails, and ads. Optimizing for mobile viewing, ensuring subtitles for silent playback, and using platform-specific formats increase visibility and engagement.

By following these key elements, businesses can make animated videos that don’t just look good but also drive measurable sales.

How to Optimize Animated Videos for Maximum Conversions 

Creating a visually appealing animated video isn’t enough—it needs to be optimized for sales. Here’s how businesses can ensure their videos convert viewers into customers:

1. Know Your Target Audience

Before you make animated videos, understand who you’re trying to reach. A video for young tech enthusiasts will look different from one targeting corporate professionals. Tailoring the tone, visuals, and messaging to the audience increases engagement and conversions.

2. Focus on Problem-Solution Storytelling

People engage with videos that address their pain points. The best sales-driven animated videos highlight a problem the audience faces and show how the product or service solves it. This approach makes the content relatable and persuasive.

3. Keep It Short and Engaging

Viewers have short attention spans. Videos between 30 to 90 seconds work best for most platforms. If an explainer video is too long, the key message may be lost before the CTA appears.

4. Use Subtitles and Voice-overs Effectively

Many people watch videos on mute, especially on social media. Adding subtitles ensures they still receive the message. High-quality voice-overs also add personality and help guide viewers through the video.

5. Include a Strong and Clear CTA

Every video must end with a call-to-action that tells the viewer what to do next—whether it’s visiting a website, signing up, or making a purchase. Phrases like “Get started today” or “Shop now” should be direct and compelling.

6. Optimize for Different Platforms

A video for Instagram needs a different approach than one for a website landing page. Make animated videos in different aspect ratios and formats to ensure they perform well across multiple platforms.

7. Leverage SEO and Analytics

For better visibility, optimize video titles, descriptions, and tags with relevant keywords. Tracking analytics such as watch time, click-through rates, and conversions helps refine future video strategies.

A well-optimized animated video not only grabs attention but also nudges viewers toward action, leading to better sales outcomes.

Common Mistakes That Reduce Conversion Rates (300-350 Words)

Even the best animations can fail if certain mistakes are made. Here are common pitfalls to avoid when creating sales-driven videos:

1. Prioritizing Aesthetics Over Clarity

A beautifully designed animation is useless if the message isn’t clear. Some brands focus too much on flashy visuals and forget to highlight how their product solves a problem. Always ensure the script and visuals work together for a clear message.

2. Ignoring Brand Consistency

Every animated video should align with the company’s branding, including color schemes, tone, and overall style. If the video doesn’t feel connected to the brand, it can confuse viewers and weaken brand recognition.

3. Not Having a Clear CTA

Failing to include a CTA is one of the biggest mistakes. If viewers don’t know what to do after watching, they won’t take action. Businesses must make animated videos that clearly guide potential buyers toward the next step.

4. Overloading the Video with Information

Trying to fit too much information into a single video can overwhelm viewers. Keep the focus on one key message to avoid distractions and maintain audience interest.

5. Using Outdated Animation Styles

Trends in animation are continuously evolving. Videos that look outdated can make a brand seem less credible. 

6. Not Testing and Improving

A single animated video won’t guarantee success. Brands should analyze video performance, gather feedback, and make improvements to enhance future content.

Avoiding these common mistakes will ensure that animated videos drive the highest possible conversion rates.

Why Working with a Video Production Company Can Boost Results

While many businesses try to handle video production in-house, working with experts can lead to better results. Here’s why hiring a video production company is a smart investment:

1. Professional Quality Animation

Creating high-quality animated videos requires expertise in scripting, design, and motion graphics. A professional organization ensures polished visuals, smooth animations, and engaging storytelling.

2. Time and Cost Efficiency

DIY animation can be time-consuming and costly if done wrong. Instead of investing in expensive software and learning complex animation techniques, businesses can save time and resources by outsourcing to professionals.

3. Access to the Latest Trends

Animation trends evolve constantly. Professional teams stay updated with new techniques and technologies to make animated videos that look fresh, modern, and engaging.

4. Strategic Video Marketing Expertise

Beyond animation, a good production company understands marketing strategies. They help businesses craft videos designed for conversions, ensuring the right messaging, pacing, and CTA placement.

5. Customization for Different Needs

Every business has unique goals. A professional video producing company can tailor animated videos for product demos, social media ads, training content, or explainer videos, ensuring the right fit for the brand’s needs.

Outsourcing video production isn’t just about aesthetics—it’s about creating impactful content that drives sales and business growth.

Future Trends in Sales-Driven Animated Videos

As businesses compete for audience attention, animated video trends continue to evolve. Here are the upcoming trends that will make animated videos even more effective for sales:

1. AI-Powered Video Creation

AI is transforming animation by making video production faster and more cost-effective. Businesses can use AI tools to automate certain animation processes and personalize content at scale.

2. Interactive and Shoppable Videos

Videos are no longer just for watching—interactive features allow viewers to engage directly. Shoppable videos enable users to click on products within the animation and make instant purchases, reducing the steps between interest and conversion.

3. 3D and Hyper-Realistic Animations

While 2D animation remains popular, 3D animation is gaining traction for product visualization and immersive storytelling. Brands are using hyper-realistic elements to make animated videos feel more lifelike and engaging.

4. Personalized Video Experiences

Customization is key to higher conversions. Data-driven animated videos tailor content based on viewer preferences, making marketing efforts more relevant and impactful.

5. Augmented Reality (AR) and Virtual Reality (VR) Integration

As AR and VR technologies become more accessible, brands are incorporating them into their animated content. These immersive experiences allow potential customers to interact with products virtually before making a purchase.

To stay competitive, businesses must embrace these trends and continuously innovate their video strategies.

Conclusion

Video marketing is one of the most powerful tools for driving sales. However, simply creating animated videos isn’t enough—brands need to optimize them for conversions. From compelling storytelling and clear CTAs to leveraging the latest animation trends, businesses must focus on every aspect of video strategy.

By keeping content fresh, engaging, and aligned with audience preferences, businesses can turn passive viewers into loyal customers.

Ultimately, when businesses make animated videos that combine creativity with strategy, they don’t just entertain—they drive real business results. Now is the time to refine video marketing efforts and use animation to increase engagement, conversions, and long-term success.

FAQs

1. How do animated videos help increase sales?

Animated videos capture attention, simplify complex ideas, and keep viewers engaged. When designed strategically, they guide potential customers toward making a purchase.

2. What’s the ideal length for a sales-driven animated video?

Most effective sales videos are between 30 to 90 seconds. Shorter videos hold attention better and ensure the key message is delivered quickly.

3. How can I optimize an animated video for conversions?

Focus on a clear message, engaging visuals, a strong CTA, and platform-specific optimization. Testing and analyzing performance also help refine strategies.

4. Should I hire a video production company or make animated videos in-house?

Hiring a video production company ensures high-quality animation, professional storytelling, and marketing expertise, making it a worthwhile investment for better results.

5. What animation styles work best for sales-driven videos?

Explainer animations, 3D product videos, and interactive animated ads work well for conversions. Choosing the right style depends on the target audience and business goals.

Posted on by Suchismita Sinha

Insurance Agents Talk Too Much – Let Video and Animation Do the Job

Introduction 

How many times have you struggled to convince customers to buy an insurance product? Have you tried sending animated videos to your prospects?

Traditional sales methods like cold calls, handing out leaflets, standing in malls, often lead to rejection and wasted effort. Customers are overwhelmed by lengthy explanations, complicated terms, and boring sales pitches.

But people are interested in insurance, they just want quick, clear, and engaging information.

That’s where animated videos come in. They help you explain complex policies in under a minute, grab attention instantly, and simplify your message.

With video and animation, you can connect with your prospects more effectively, reduce rejection, and boost conversions.

This blog shows how animated videos can transform your insurance sales approach and help grow your business.

Why Animated Videos Are the Key to Better Insurance Sales

If you’re finding it hard to make your insurance offers stand out, you’re not alone. Traditional sales methods aren’t as effective as they once were. Animated videos offer a new and engaging way to connect with your audience and get your message across clearly.

We’ve worked on several insurance policy ads that highlight how animation simplifies complex topics and makes insurance offers more relatable. These videos grab attention and keep viewers interested, turning a typically dry subject into something people actually want to watch.

By using animation, you can cut through the clutter of old-fashioned sales approaches. Video makes your policies easier to understand and more enjoyable to watch, leading to better engagement and stronger connections with your audience.

Want to see it in action? Check out some of our top banking related animated videos. These projects show just how effective animation is when it comes to selling insurance.

Why Too Much Talking Isn’t the Answer

Insurance agents have always been great at talking. But the problem is, people don’t always listen.

Why? Because information overload is real. When agents go on and on, they lose their audience. Customers just want the facts, what the policy covers, what it costs, and how it helps them. That’s it.

But how do you condense all that info into something that’s both clear and engaging?

This is where animation steps in. Instead of explaining complex terms for hours, animation simplifies everything into bite-sized, digestible visuals.

The Magic of Animation

Animation helps break down complicated ideas into easily understandable chunks. It transforms dry, hard-to-understand insurance jargon into fun and engaging visuals.

Imagine explaining “premium”, “deductible”, or “coverage options” in a 60-second animated video. Video and animation help make these topics relatable and memorable.

And let’s be honest, who wants to read through pages of text when you can watch an entertaining video that explains it all in a few minutes?

People’s Attention Span is Short – Video Grabs It Fast

You only have 8 seconds to grab someone’s attention online.

In the blink of an eye, people decide whether they’re going to pay attention or keep scrolling.

So, how do you keep them hooked?

It’s all about movement, color, humor, and emotion, things that animated videos excel at.

A video production company knows how to hook your audience from the very first second. They craft videos that are not just informative but also visually appealing, keeping your audience engaged and interested.

What Insurance Companies Usually Do (And Why It Doesn’t Work)

Let’s talk about the typical methods insurance companies use:

  • Lengthy brochures filled with jargon
  • Static ads with generic stock images
  • Flyers that end up in the trash
  • Robotic, scripted videos that put people to sleep

Now, ask yourself: Would you stop scrolling for any of that?

Of course not.

People ignore boring, repetitive content. But when you make animated videos, you stand out. You make insurance more fun and easy to understand.

You turn something dry and complicated into a story people actually want to watch.

What Happens When You Use Animation

Switching to animated videos changes everything. Here’s what happens:

What Happens When You Use Animation

  1. Clear Messaging
     You explain complex terms like “variable interest” or “co-pay” in 30 seconds. Simple. Clear. Effective.
  2. Building Trust
     People connect with stories. A short animation about how someone got help with their car insurance is way more relatable than a boring fact sheet.
  3. Better Conversions
     More views. More clicks. More sign-ups. Animation has been proven to increase customer engagement and sales.

Move Beyond Just Selling, Start Connecting

People don’t want to be sold to, they want to feel understood.

When you work with a video production company, they help you craft a message that speaks to your audience’s needs. Instead of just saying, “We offer the best insurance,” you’ll say, “We help you protect what matters most to you.”

And with animation, that message becomes even more engaging. It resonates better. It sticks.

Real Results from Real Brands

Let’s take a look at some real-world examples:

  • A credit union posted a 45-second animated video about their home loans. Result? A 100% increase in website visits within a week.
  • A financial app used an animated ad on social media. Result? Thousands of new apps are installed.
  • A payday loan company created a short animation to explain their new policy. Result? A 60% drop in customer questions.

It’s not magic. It’s just the power of clear, engaging animation. Video and animation work to grab attention and get results.

Is Animation Expensive?

One question that comes up a lot is: “Isn’t animation expensive?”

Not necessarily.

Many video production companies offer packages that can fit your budget. Some even use template-based animation, which keeps costs low while maintaining a professional look.

You don’t need Pixar-quality animation to get results. What matters is the story and how you present it. A well-crafted animated video is more than enough.

Where to Use Your Animated Videos

Once you’ve got your animated video, the fun doesn’t stop there. You can use it anywhere:

  • Your website homepage
  • Landing pages for specific policies
  • Social media ads
  • YouTube pre-roll ads
  • Email campaigns
  • In-branch digital displays

Animated videos are versatile. With the help of a video production company, you can easily adapt the same video for different platforms.

One video. Multiple uses.

Keep It Short, Keep It Focused

Animated videos don’t need to be long. In fact, shorter is better.

Aim for a 30- to 90-second video that conveys one clear message. Focus on solving the viewer’s problem, not on listing every feature.

For example:

  • “Looking for home insurance? Here’s how we can help.”
  • “Need life insurance? See how easy it is to get covered.”

Short. Simple. To the point. And most importantly, memorable.

Add a Personal Touch (Even Without Real People)

You might think animation isn’t personal. But it is, if done right.

When you create a relatable character, the animation becomes personal. It’s like seeing a friend walk through a scenario similar to your own.

Good video production companies know how to add human elements even when using animated characters. The right voice over, tone, and music can make all the difference in making your video feel warm and engaging.

Animation is a Marketing Team’s Best Friend

As part of a marketing team, animated videos are a real time-saver. You no longer have to write lengthy emails or create multiple graphics for every campaign.

Instead, you make animated videos that convey your message in one go. Then, you use it across all channels:

  • Onboarding new customers? Send the video.
  • Promoting a limited-time offer? Post the video.
  • Explaining a policy change? Share the video.

It’s quick. It’s efficient. And it keeps everything consistent.

How to Choose the Right Video Production Company

Ready to get started with animation? Here’s what to look for in a video production company:

  • A clear process from start to finish
  • A style that matches your brand
  • Options for voice overs, captions, and music
  • Experience working with insurance companies or service industries
  • Positive reviews or work samples

A good video production company will guide you through the entire process, from script to final video. You don’t need to know how to animate, they’ll take care of that for you.

Let Your Customers Speak for You

Want to take your animated videos even further? Include customer testimonials.

People trust people. When your animated video includes a story about how a customer benefited from your service, it feels real. It builds credibility and trust.

It’s one thing for you to say your policies are great. It’s another for an animated character to show how your insurance helped them get back on their feet.

Don’t Wait, Get Started with Animation Now

If your current marketing strategy isn’t working, it’s time for a change. Animation is a fresh approach that gets results.

Start with one video. One message. One story. And watch as it transforms the way people interact with your insurance company.

You won’t regret it.

FAQs

1. How do animated videos help in selling insurance?

Animated videos simplify complex insurance terms, making them easy to understand. They engage potential clients by telling a relatable story, showing how different policies work in real-life situations. With the help of a video production company, you can create videos that effectively communicate your message and improve customer engagement.

2. Why should I choose animation over traditional insurance ads?

Traditional ads often fail to capture attention or explain insurance clearly. Animated videos make the content more engaging and digestible. A video production company can help you craft an animation that breaks down policies and builds trust, making it easier for clients to make decisions, all while staying entertained.

3. Can animated videos work for all types of insurance policies?

Animated videos are versatile and can be tailored for any insurance policy. Whether it’s health, home, or auto insurance, animations can explain the coverage in simple, entertaining ways. A video production company will ensure the video is suited to your specific offering, improving understanding and customer interaction.

4. How long should my insurance animated video be?

The ideal length for an animated video is between 30 to 90 seconds. This allows you to communicate essential information quickly and clearly without overwhelming your audience. A video production company can help create a concise, impactful video that conveys your insurance offerings while keeping the viewer’s attention.

Conclusion 

The truth is, insurance policies don’t have to be boring. They just need to be presented in a way that’s clear, engaging, and easy to understand.

By using video and animation, you can capture your audience’s attention, build trust, and boost conversions. So, if you’re still relying on long meetings and wordy brochures, it’s time to switch things up.

Let animation do the heavy lifting and watch your business grow.

Posted on by Suchismita Sinha

Nobody Reads Insurance Policies – But They’ll Watch a Video and Animation

Introduction

Insurance policies are designed to protect people from financial uncertainty, yet most policyholders never fully understand what they’re signing up for. These documents are filled with legal jargon, complex terms, and lengthy explanations that make them difficult to read. As a result, many people skim through or ignore them altogether, leading to confusion about their coverage.

When customers don’t grasp the details of their policies, it can create serious problems. They might assume they are covered for certain situations when they are not. Claims could be denied due to misunderstandings, leaving policyholders frustrated and distrustful of insurance companies. This lack of clarity damages the relationship between insurers and their customers.

To bridge this gap, businesses are turning to video and animation to make insurance information more accessible. Short, engaging explainer videos can simplify complicated terms, making it easier for customers to understand their policies. Instead of struggling through pages of fine print, they can watch a well-crafted video that visually explains key aspects of their coverage.

In this blog, we’ll explore why people avoid reading insurance policies, how video and animation can transform customer understanding, and why insurance companies should adopt this approach to improve transparency and engagement.

Why People Avoid Reading Insurance Policies

For most people, reading an insurance policy feels like deciphering a foreign language. These documents are often long, full of complex terminology, and written in a way that is difficult to follow. Even customers who want to understand their coverage find it overwhelming.

One of the biggest reasons people avoid reading policies is the heavy use of legal and technical jargon. Terms like “deductibles,” “endorsements,” and “exclusions” are not part of everyday conversation, making them confusing for the average person. Instead of clear, direct explanations, policies often contain lengthy clauses that require careful interpretation.

Another challenge is the lack of engagement. A static document filled with dense text does little to hold a reader’s attention. People today are accustomed to consuming information through interactive and visual content. A video and animation company can help insurers present their policies in a format that is more engaging and digestible.

Statistics back this up. Studies show that people retain 95% of a message when they watch it in a video, compared to only 10% when reading text. Additionally, research has found that over 65% of consumers prefer watching videos over reading documents when learning about financial services.

Real-world examples highlight the risks of poor policy understanding. Many policyholders assume that all damages are covered, only to find out later that their claims are denied due to exclusions they didn’t notice. Others might miss important deadlines or requirements simply because they didn’t read the fine print.

By shifting to video and animation, insurance companies can provide clear and engaging explanations that customers are more likely to absorb. This not only helps policyholders make informed decisions but also builds trust between insurers and their customers.

The Shift to Video & Animation in Consumer Communication

The way consumers interact with insurance companies is evolving. Digital transformation has reshaped customer expectations, pushing businesses to adopt more engaging ways to communicate complex information. Traditional methods, such as lengthy documents and customer service calls, are being replaced with digital content, particularly video and animation.

Insurance companies are increasingly using videos to educate customers about policy terms, claims processes, and coverage options. Short explainer videos simplify key concepts and make it easier for customers to absorb information. Instead of scrolling through pages of legal text, policyholders can watch a short animation that visually explains what their policy includes.

Data supports this shift. Studies show that 73% of consumers prefer learning about financial products through video rather than text. Additionally, over 85% of businesses now use video marketing to enhance customer engagement, with financial services seeing significant growth in this area. The rise of social media and mobile-first content consumption has made video the go-to medium for delivering information quickly and effectively.

Consumers today expect short, engaging, and visually appealing content. A well-crafted animated video can explain an entire insurance policy in just a couple of minutes, compared to hours of reading. By using video and animation, insurers not only improve customer education but also enhance trust and transparency in their services.

How Animated Videos Simplify Insurance Concepts

Understanding an insurance policy shouldn’t feel like solving a puzzle. Animated videos help simplify complex concepts by breaking them down into easy-to-follow visuals. Instead of relying on technical explanations, animations use clear storytelling and engaging graphics to make policy details more understandable.

One of the biggest advantages of animated videos is their ability to turn abstract financial terms into visual narratives. For example, rather than explaining “deductibles” and “premiums” with blocks of text, an animation can show a relatable character choosing an insurance plan, paying premiums, and filing a claim when needed. This makes the information far more intuitive.

Storytelling plays a key role in making policies more accessible. A 90-second animated explainer video can walk a customer through the entire claims process using relatable scenarios, ensuring they know what to expect in real-life situations. In contrast, a text-heavy policy document can feel overwhelming, leading customers to ignore important details.

Many leading insurance companies are already using animation and video marketing to improve customer engagement. Brands like MetLife, Allianz, and Prudential have invested in short explainer videos that clarify insurance concepts in a simple, engaging way. These videos not only boost customer understanding but also reduce confusion, support sales teams, and enhance overall customer satisfaction.

By working with a video and animation company, insurers can create high-quality videos tailored to their audience, ensuring their messaging is both informative and engaging.

Types of Insurance Videos That Work Best

Not all videos are created equal. When it comes to simplifying insurance and keeping customers engaged, specific types of videos work better than others. Here are the most effective formats that insurance providers should consider:

1. Explainer Videos – Making Insurance Easy to Understand

Explainer videos use animation and storytelling to break down complex insurance concepts into short, engaging clips. Whether it’s life insurance, auto insurance, or health coverage, these videos can visually illustrate key features and benefits in an easy-to-digest format. A well-crafted explainer video helps customers understand their options quickly, making decision-making simpler. 

2. Whiteboard Animations – A Step-by-Step Approach

Whiteboard animation is a great way to explain detailed processes like filing a claim, policy renewals, or premium calculations. This style mimics a hand drawing on a whiteboard, making complex topics feel more approachable and engaging. Many insurance companies use whiteboard animations to educate customers about policy details in a structured, easy-to-follow format. 

3. Customer Testimonial Videos – Building Trust Through Real Stories

Trust is crucial in the insurance industry. Featuring real customer testimonials through video can build credibility and reassure potential clients. These videos showcase real-life stories of how insurance helped customers in difficult situations—whether it was covering medical bills, recovering from an accident, or providing financial security. A well-produced customer testimonial video humanizes an insurance brand and strengthens customer trust.

4. FAQ Videos – Answering Common Questions

Customers often have many questions about policies, coverage, and claims. Instead of relying solely on written FAQs, insurance companies can use video to provide clear, interactive answers. These videos can be categorized by topic and shared across websites, social media, and customer portals to provide instant clarity.

5. Interactive Videos – AI-Driven Engagement

With advancements in AI and video technology, insurers can now create interactive videos where customers can click on options, get personalized responses, and navigate policy explanations dynamically. AI-driven video chatbots allow customers to input their queries and receive visual responses tailored to their needs. This modern approach improves engagement and ensures customers get the exact information they’re looking for.

By leveraging these different types of videos, insurance companies can enhance customer education, improve engagement, and build stronger relationships. Partnering with a video and animation company ensures high-quality production that aligns with brand goals and customer needs.

The Business Benefits of Using Video for Insurance Communication

Using video and animation for insurance communication isn’t just about simplifying policies—it’s a powerful business strategy that enhances customer experience and drives engagement. As customers demand more transparency and clarity, insurance companies that invest in video content gain a significant competitive advantage.

One of the biggest benefits is increased customer trust. When policies are explained visually in an easy-to-understand manner, customers feel more confident in their choices. Trust leads to higher retention rates, as policyholders are less likely to switch providers due to confusion or dissatisfaction.

Engagement rates also improve significantly. Websites with video content see an 88% increase in time spent on the page, and emails containing videos have higher open and click-through rates. On social media, animated videos generate more shares and interactions compared to text-based posts, making them a powerful tool for brand awareness and customer education.

Another major advantage is cost reduction in customer support. Many customers reach out with the same policy-related questions, leading to high call center costs. By addressing FAQs through short, informative videos, insurers can reduce call volume while still providing excellent support. A well-placed explainer video can answer common concerns about claims, coverage, and policy terms, freeing up support teams for more complex inquiries.

Videos also play a crucial role in lead conversion and customer retention. Personalized video content—such as policy explainer videos tailored to different demographics—helps convert potential customers into policyholders. A study by HubSpot found that video content increases conversion rates by 80% compared to text-based information.

Several insurance brands have already leveraged video and animation to great success. Companies like AIG and AXA use animated explainer videos to break down insurance concepts, while Lemonade, a digital insurance startup, has built its brand around engaging video content. These brands prove that investing in video not only improves customer understanding but also boosts overall business performance.

Creating Effective Insurance Videos: Best Practices

To maximize the impact of video and animation in insurance communication, companies need to follow best practices that ensure clarity, engagement, and accessibility.

  1. Keep it short and engaging – The ideal length for explainer videos is between 60 to 90 seconds. Short videos hold attention better and prevent information overload.

  2. Use simple, everyday language – Avoid legal jargon that can confuse customers. Speak in a conversational tone, making complex terms easy to understand.

  3. Include relatable characters and scenarios – Customers connect better with real-life situations. Whether it’s a family purchasing health insurance or a young professional choosing a retirement plan, animations should reflect the target audience’s concerns and experiences.

  4. Add subtitles for accessibility – Many users watch videos without sound, especially on mobile. Subtitles ensure clarity and inclusivity, making the content accessible to a broader audience.

  5. Optimize for multiple platforms – Videos should be adaptable for social media, email marketing, websites, and mobile apps. Each platform has different audience behaviors, so ensuring proper formatting and length can boost performance.

By following these best practices, insurance companies can create compelling, informative videos that enhance customer experience and drive business growth. Working with a video and animation company ensures high-quality production, helping insurers convey their message effectively across multiple channels.

The Future of Insurance Communication: Video-Driven Education

As technology advances, video and animation will play an even greater role in insurance communication. AI-powered video automation is making it possible for insurers to create personalized explainer videos at scale. These videos can address specific customer concerns, automatically generating relevant content based on policyholder data.

Interactive videos are also gaining popularity, allowing customers to engage with content instead of passively watching. Imagine a video that lets users select different insurance scenarios or receive real-time answers to their questions—this level of personalization enhances customer experience and understanding.

Looking ahead, VR (Virtual Reality) and 3D animation could revolutionize insurance education. Customers might explore insurance policies in an immersive way—walking through a virtual home to understand homeowner’s insurance or experiencing a simulated accident to learn about coverage options. These innovations will make insurance concepts easier to grasp and more engaging.

The future of insurance communication is clear: companies that embrace video-driven education will not only improve customer understanding but also build stronger, long-term relationships. By leveraging the latest advancements in video and animation, insurers can stay ahead in a rapidly evolving digital landscape.

Conclusion

It’s no secret—most people don’t read insurance policies, but they will watch videos. The complexity, length, and heavy use of legal jargon in traditional policy documents make them difficult to understand. On the other hand, video and animation simplify these concepts, making information more engaging and accessible for customers.

For insurance providers, adopting video content is no longer optional—it’s a necessity. Video-driven communication helps build trust, improve customer experience, and reduce support costs by addressing common queries proactively. Whether it’s an explainer video about policy terms, a step-by-step claims process guide, or a personalized video summary, insurance companies can significantly enhance how they interact with their audience.

Now is the time for insurance providers to invest in video production and transform the way they educate and engage their customers. By partnering with a video and animation company, insurers can create high-quality, professional content that makes policies clearer, more relatable, and easier to understand. The future of insurance communication is visual—are you ready to make the shift?

FAQs

1. Why are animated videos more effective than written insurance policies?

Animated videos simplify complex insurance concepts using visuals, storytelling, and motion graphics. Unlike lengthy policy documents, videos present information in a digestible format, making it easier for customers to understand their coverage.

2. What type of insurance information is best explained through videos?

Key topics include policy coverage, claims processes, premium calculations, policy benefits, and customer rights. Animated videos can also address FAQs, debunk myths, and guide customers through different insurance options.

3. How long should an insurance explainer video be?

The ideal length for an insurance explainer video is 60 to 90 seconds. Short videos retain attention while delivering essential information effectively. However, more detailed topics, like claims procedures, can extend up to 2-3 minutes if necessary.

4. What is the cost of producing an insurance animation video?

The cost varies based on animation style, video length, and production quality. A simple explainer video can range from $1,500 to $5,000, while high-end custom animations may cost more. Working with a video and animation company ensures professional results tailored to an insurer’s needs.

5. Can videos replace traditional policy documents entirely?

While videos can enhance understanding and engagement, they can’t fully replace legal policy documents. However, insurers can use interactive video summaries alongside policy documents to provide customers with a clearer and more user-friendly experience.

Posted on by Suchismita Sinha

Make Animated Videos for Social Media Marketing & Lead Generation

Introduction

You’re scrolling through your social media feed, seeing post after post. Some text-heavy updates, a few static images, and the usual ads. Nothing really stands out, until an animated video pops up with vibrant visuals and smooth motion. Instantly, it grabs your attention. Without even realizing it, you’ve watched the whole thing. Maybe you even clicked the link.

That’s the power of animated videos.

Getting people to stop and engage online isn’t easy. Attention spans are shrinking, and most content is overlooked in a matter of seconds. Text-heavy posts feel like too much effort, static images fade into the background, and traditional ads? They often get ignored completely. But animation changes everything. It moves, it tells a story, and it holds people’s attention, making it a game-changer for social media marketing and lead generation.

That’s why businesses looking to stand out are turning to top animation companies to create eye-catching content. These professionals know how to craft videos that not only entertain but also convert viewers into customers. Whether it’s an engaging explainer video, a motion-graphic ad, or a fun brand story, animation has the ability to simplify complex messages and make them more memorable.

But beyond just views, it’s about holding attention and driving action. A well-crafted animated video can turn casual viewers into interested prospects and, ultimately, paying customers. And the best part? It doesn’t require a massive production budget to be effective.

If you’re looking for a way to make your brand stand out, boost engagement, and drive more leads, animated videos might just be the missing piece in your social media strategy. This blog highlights the ways you can leverage to grow your business.

Why Make Animated Videos for Social Media?

People scroll fast. They stop only when something catches their eye. A well-made animation does that instantly. It keeps viewers hooked, delivers the message quickly, and increases engagement.

Here’s why brands prefer animations for social media marketing:

  • Visually Appealing – Bright colors and smooth motion attract attention.
  • Easy to Digest – Complex ideas become simple with animations.
  • Works Without Sound – Many people watch social media videos on mute. Animations make sense even without audio.
  • Boosts Engagement – Viewers are more likely to like, comment, and share animated content.
  • Great for Branding – Colors, characters, and style match the brand’s identity.

Businesses of all sizes work with the best animation studios to create social media videos. It helps them stand out from competitors and build stronger connections with their audience.

Types of Animated Videos for Social Media

Not all animations work the same way. Different formats serve different purposes. Here are some common types used for social media marketing and lead generation:

1. Explainer Videos

An explainer video introduces a product, service, or idea. These are short, simple, and to the point. Brands use them to show how something works or why it is useful.

Many top animation studios specialize in explainer videos. They use engaging visuals to break down complex topics. These videos work well on platforms like Instagram, LinkedIn, and YouTube.

2. Promotional Videos

Promotional animations highlight special offers, discounts, or new launches. These are quick, exciting, and visually dynamic. Brands use them to attract customers and boost sales.

An animation house helps businesses create promos that match their brand’s personality. They make sure the content is fun and engaging, leading to more shares and interactions.

3. Storytelling Animations

People love stories. Animated storytelling connects with viewers emotionally. These videos work well for brand awareness and customer trust.

A good animation house knows how to create stories that make an impact. They use characters, colors, and motion to bring messages to life. These videos perform well on Facebook and Instagram.

4. Animated Ads

Paid social media ads need to grab attention fast. Animations do this better than static images. Animated ads perform well on platforms like Facebook, Instagram, and TikTok.

Many top animation companies create ad campaigns for brands. They ensure the message is clear and the visuals are engaging. Well-made animated ads help businesses generate leads and increase sales.

5. Educational Videos

Brands use animations to educate their audience. These videos share industry tips, product tutorials, or general knowledge. They position businesses as experts in their field.

Best animation studios create educational videos that keep viewers interested. These work well on YouTube, LinkedIn, and Instagram Reels.

How to Use Animated Videos for Lead Generation

Generating leads is a priority for most businesses. Animations help by attracting the right audience and encouraging them to take action. Here’s how:

1. Use Animated Thumbnails

A great thumbnail increases video clicks. An animated thumbnail grabs attention better than a static one. It creates curiosity and encourages people to watch the video.

2. Add a Call-to-Action (CTA)

Every animated video should guide viewers on what to do next. A clear CTA can direct them to visit a website, sign up for a newsletter, or contact the business.

Many top animation companies include subtle yet effective CTAs in their videos. They ensure the message is natural and not too pushy.

3. Keep it Short and Engaging

People lose interest quickly. Short, engaging animations perform better. The best animation studios focus on making every second count. They ensure the message is delivered without losing attention.

4. Optimize for Mobile

Most social media users watch videos on mobile. Animations should be optimized for small screens. This means using large text, bold visuals, and smooth transitions.

Top animation studios ensure videos look great on all devices. This increases engagement and improves results.

5. Repurpose Content

A single animated video can be used in multiple ways. It can be shared on different platforms, turned into GIFs, or broken into short clips. This saves time and increases reach.

An animation house helps businesses repurpose content effectively. This ensures maximum value from every video created.

How to Work with the Best Animation Studios

Choosing the right animation partner makes a big difference. Here are some factors to consider when looking for an animation house:

1. Portfolio and Style

Every studio has a unique style. Check their past work to see if it matches your brand. Look for creativity, quality, and storytelling ability.

2. Industry Experience

Top animation studios have experience working with businesses in different industries. They understand what works best for specific audiences.

3. Pricing and Budget

Quality animation requires investment. The best animation studios offer packages that fit different budgets. It’s important to balance cost with quality.

4. Turnaround Time

Social media moves fast. Animated videos should be delivered on time. Discuss deadlines before starting a project.

5. Communication and Collaboration

A good animation house listens to client needs. Clear communication ensures the final video matches expectations.

Measuring the Success of Animated Videos

Creating animations is just one part of the strategy. Measuring performance helps understand what works and what needs improvement. Here’s how businesses can track success:

1. Engagement Metrics

Likes, shares, and comments show how well the audience interacts with the video. More engagement means the content is resonating with viewers.

2. Watch Time and Retention Rate

A high watch time means people find the video interesting. Retention rate shows how much of the video viewers watch before dropping off. Short, engaging animations usually perform better.

3. Click-Through Rate (CTR)

If an animated video includes a call-to-action, the CTR shows how many viewers clicked on it. A high CTR means the video is successfully driving traffic to the next step.

4. Lead Generation and Conversions

The ultimate goal of social media videos is to generate leads. Tracking sign-ups, downloads, or inquiries helps measure effectiveness. Businesses working with top animation companies often see better results.

5. A/B Testing

Testing different versions of an animated video helps identify what works best. Changing elements like colors, text placement, or voice overs can improve performance.

Using data to improve future animations ensures better results over time. Many businesses work with the best animation studios to analyze and refine their video marketing strategy.

FAQs

1. Why should businesses make animated videos for social media marketing?

Animated videos help businesses stand out on social media. People scroll quickly, and eye-catching animations grab attention faster than static images or text posts. These videos explain ideas clearly, making it easier for audiences to understand a product or service. 

Many brands work with the best animation studios to create engaging content that boosts visibility. Animations also increase shares, comments, and likes, helping businesses grow their audience and attract more potential customers.

2. How do the top animation studios create high-quality videos for brands?

The top animation studios follow a structured process to create engaging content. They start by understanding the brand’s goals and audience. Then, they develop a script and storyboard to ensure the video flows smoothly. 

After that, professional animators bring the visuals to life with smooth motion, vibrant colors, and clear messaging. These studios focus on quality, ensuring the final product matches the brand’s identity. Working with an animation house guarantees a polished and effective result.

3. What types of animated videos work best for lead generation?

Different types of animations help businesses attract leads. Explainer videos introduce a product or service in a simple way, making it easier for potential customers to understand its value. 

Promotional animations highlight offers and discounts, encouraging people to take action. Storytelling animations build emotional connections with viewers, making them more likely to trust the brand. Many businesses partner with the best animation studios to create these videos, ensuring they look professional and deliver strong results.

4. How do top animation companies ensure animated videos perform well on social media?

The top animation companies focus on several factors to improve video performance. They make sure the content is visually engaging, easy to understand, and mobile-friendly. They also optimize videos for social media platforms, ensuring they fit different aspect ratios. 

A clear call-to-action is included to guide viewers on what to do next. Many businesses rely on an animation house to handle these details, allowing them to focus on their marketing goals while the professionals create high-quality animations.

Conclusion

Animated videos are a powerful tool for social media marketing and lead generation. They grab attention, simplify messages, and increase engagement. Brands use them to stand out in a crowded space and connect with their audience.

Working with top animation companies ensures high-quality results. Whether it’s an explainer video, promotional content, or storytelling animation, the right approach makes all the difference.

If you’re looking to improve your brand’s presence, it’s time to explore 2D animation videos. The best animation studios can bring your ideas to life and help you reach more people effectively.

 

Posted on by Suchismita Sinha

20 Popular Styles of Video Animation

Choosing the Right Animation Style: More Than Just Aesthetic

Animation is more than just moving visuals—it’s a storytelling powerhouse. Whether you’re creating an explainer video, a marketing campaign, or an immersive digital experience, the right animation style can make all the difference. But with so many styles out there, how do you decide which one suits your needs?

The key lies in understanding your message, audience, and industry. A SaaS company might benefit from sleek motion graphics, while a children’s brand may thrive on vibrant 2D animation. The wrong choice? It could weaken your message, making it forgettable rather than impactful.

Why Animation Styles Matter

Animation isn’t just about looks—it influences how your content is received. A hyper-realistic CGI animation will create a sense of sophistication, while minimalist animation keeps things clean and digestible. Your style dictates engagement.

For example, imagine an e-learning company using a whiteboard animation versus a cinematic 3D sequence. The whiteboard style enhances clarity, making complex ideas easy to follow, whereas the 3D animation could be over complicated and distract from the lesson. Choosing the right format ensures your audience connects with your content in the intended way.

Trends vs. Timelessness

Many businesses fall into the trap of chasing animation trends without considering longevity. While liquid motion and kinetic typography are eye-catching now, will they still be relevant in a year? Some styles, like traditional 2D animation, have a timeless appeal, ensuring your content remains effective long after its release.

Take a look at Pixar. Despite technological advancements, they still use a blend of hand-drawn techniques and CGI, ensuring their storytelling remains emotionally engaging while keeping up with modern visuals.

Making the Right Choice

Before determining which animation style is right for you, you must asses through the below questions. 

  • Who is my audience? Younger audiences may respond to bold, exaggerated animation, while corporate clients may prefer polished motion graphics.
  • What’s my goal? Selling a product? Educating? Entertaining? Each goal aligns with different animation styles.
  • What’s my brand personality? Playful brands thrive on vibrant 2D styles, while tech firms may prefer sleek 3D elements.

See the Infographic Below

Want a clear breakdown of 20 animation styles and their best applications? Check out the infographic below for a visual guide that helps you pick the perfect fit.

Conclusion

The right animation style is a strategic choice that impacts how your audience perceives your brand. Whether you’re looking for engagement, clarity, or emotional connection, the right visuals can make all the difference. Take the time to choose wisely, and your content won’t just be seen—it’ll be remembered.

Posted on by Suchismita Sinha

Why Does Every Business Need an Explainer Video Company in India?

Introduction

Visual storytelling has become an essential part of modern business communication. Companies across industries are using videos to explain products, services, and brand messages in a more engaging and memorable way. One of the most effective formats is an explainer video, which simplifies complex ideas and delivers them in a concise and visually appealing manner.

As businesses compete for customer attention, having a strong video marketing strategy is no longer optional. An explainer video company in India offers the expertise needed to create compelling videos that enhance brand visibility, improve customer engagement, and drive conversions. India has become a preferred destination for high-quality and cost-effective video production. Companies in India provide creative storytelling, skilled animation, and advanced technology to develop professional explainer videos tailored to different industries.

Businesses that invest in professional video production gain a competitive edge. With the increasing demand for video content, choosing an explainer video company in India ensures access to top-tier talent, innovative animation techniques, and faster project delivery. Whether a company needs a product demo, corporate presentation, or marketing campaign, an experienced team can create customized videos that align with business goals.

This blog explores the growing importance of explainer videos, why India is a leading choice for video production, and how businesses can benefit from partnering with an experienced explainer video company in India.

The Growing Demand for Explainer Videos in Business

Why Explainer Videos Are Essential

Businesses today need to communicate their ideas quickly and effectively. Attention spans are shorter, and customers prefer content that is easy to understand. This is where explainer videos play a crucial role. They simplify complex ideas by breaking them down into clear, engaging visuals and concise messaging. Instead of long paragraphs of text, businesses can deliver key information in just a few seconds.

A well-crafted explainer video not only informs but also engages the audience. With creative animations, professional voice overs, and strong storytelling, businesses can make their message more memorable. This helps in increasing brand awareness and keeping potential customers interested. More importantly, explainer videos drive action. Studies show that people are more likely to make a purchase or sign up for a service after watching a video that explains how it works. Companies that invest in high-quality video content often see a boost in engagement, lead generation, and overall conversions.

The Global Shift Towards Video Marketing

The demand for video content is growing rapidly. Research shows that over 80% of internet traffic now comes from video consumption. Consumers are watching more videos than ever before, whether on social media, websites, or streaming platforms. As a result, businesses are prioritizing video marketing over traditional content strategies.

Unlike text-based marketing, videos capture attention instantly. They are more likely to be shared, increasing organic reach and engagement. Many businesses have realized that using an explainer video on their website or social media pages can significantly improve customer understanding and interest. It is no longer just an option but a necessary part of an effective marketing strategy.

By working with a professional explainer video company in India, businesses can create high-quality content tailored to their needs. With expert animation, strategic messaging, and cost-effective solutions, Indian video production companies are helping brands stay ahead in the competitive digital landscape.

Why Choose an Explainer Video Company in India?

Cost-Effective Yet High-Quality Production

Creating an explainer video requires expertise in animation, storytelling, and video editing. Many businesses hesitate due to high production costs, especially in Western markets. However, working with an explainer video company in India provides a cost-effective solution without compromising quality.

Indian video production companies offer competitive pricing while maintaining high creative standards. The cost of hiring skilled animators, scriptwriters, and voice-over artists in India is significantly lower than in the US or Europe. This means businesses can get professional-quality videos at a fraction of the price, ensuring a better return on investment (ROI). By choosing a company in India, businesses can allocate their budget more efficiently, focusing on marketing and distribution while still receiving top-tier video content.

Access to Skilled Talent and Creativity

India has become a global hub for animation and video production. The country is home to a large pool of talented animators, scriptwriters, and voice-over artists who specialize in creating explainer videos that capture audience attention.

Many Indian studios have worked with international clients, delivering world-class animated videos that align with different brand voices and industries. From motion graphics to 3D animation, Indian professionals bring a unique blend of technical skills and creativity to every project. With their expertise in crafting engaging narratives, businesses can create videos that leave a lasting impression on their target audience.

Cutting-Edge Animation and Technology

A modern explainer video is more than just simple animation. It requires advanced techniques to keep viewers engaged. Indian studios leverage the latest technology, including AI-driven animation, high-quality motion graphics, and 3D modeling, to create visually striking videos.

Indian production houses use industry-leading software such as Adobe After Effects, Blender, and Cinema 4D to bring ideas to life. These advancements help businesses get high-definition, interactive videos that stand out in a crowded digital space. With constant innovation in animation techniques, an explainer video company in India can provide cutting-edge solutions that elevate brand storytelling.

Key Benefits of Hiring an Explainer Video Company in India

Customized Storytelling for Every Business

Every business has a unique story, and a one-size-fits-all approach does not work in video marketing. Indian explainer video agencies specialize in crafting tailor-made narratives that align with a brand’s identity, industry, and target audience.

These agencies focus on personalized messaging to ensure that the content resonates with viewers. Whether it’s a product demo, a corporate presentation, or a marketing campaign, customized storytelling helps businesses maintain audience interest and improve retention rates.

Multi-Language & Multi-Platform Adaptability

For businesses targeting a global audience, language and platform optimization are crucial. Many explainer video companies in India offer localization services, ensuring videos are translated and adapted to different languages and cultural preferences.

Additionally, Indian agencies create videos optimized for multiple platforms, including YouTube, social media, and business websites. This adaptability ensures that businesses can effectively reach diverse audiences, maximizing their video marketing efforts.

Quick Turnaround Time and Scalability

Time is critical in marketing, and businesses need high-quality content delivered quickly. Indian explainer video companies are known for their fast production cycles without sacrificing quality. The availability of a skilled workforce and well-established production workflows allows these companies to meet tight deadlines efficiently.

Moreover, Indian agencies offer scalable solutions, meaning businesses can increase their video production capacity as needed. Whether a company needs a single explainer video or a series of animations, an Indian studio can handle the demand, making it easier to scale marketing efforts in a cost-effective manner.

Industries That Benefit the Most from Indian Explainer Video Companies

Tech & SaaS Companies – Explaining Software Solutions with Engaging Visuals

For Tech and SaaS companies, communicating complex software solutions in a simple and engaging way is crucial. Many potential customers struggle to understand how a product works just by reading text or looking at static images. An explainer video company in India can create dynamic animations that break down technical jargon into easy-to-understand visuals.

With motion graphics, screen recordings, and engaging storytelling, businesses can demonstrate their software’s features and benefits in a way that keeps the audience interested. This not only improves customer understanding but also boosts conversions and user adoption.

Healthcare & Pharma – Simplifying Complex Medical Concepts for Patient Education

The healthcare and pharmaceutical industries deal with intricate medical concepts that can be challenging for patients and professionals to grasp. Explainer videos help simplify these topics by presenting them in a visually engaging format.

Indian studios have experience in producing animated medical videos that explain procedures, treatments, and healthcare technologies. These videos are widely used for patient education, medical training, and pharmaceutical marketing, making healthcare information more accessible and easy to comprehend.

E-commerce & Startups – Showcasing Products Effectively for Better Conversions

For e-commerce businesses and startups, product presentation plays a huge role in driving sales. Customers are more likely to purchase when they see a product in action rather than just reading a description.

An explainer video company in India can create high-quality product videos that highlight features, benefits, and real-world applications. These videos can be optimized for different platforms, including social media, landing pages, and online stores, ensuring maximum engagement and better conversion rates.

Financial Services – Making Finance-Related Content More Accessible and Engaging

Finance-related topics can often feel overwhelming to the average customer. Whether it’s understanding investment options, banking services, or insurance policies, an explainer video can simplify the information and make it more digestible.

Indian video production agencies specialize in creating financial explainer videos that use animated visuals, infographics, and clear narration to break down complex financial concepts. This helps businesses in the banking, insurance, and fintech sectors build trust with their customers by making their services easier to understand.

How to Choose the Right Explainer Video Company in India

Check Their Portfolio & Past Work – Assessing Video Quality and Animation Style

Before selecting an explainer video company in India, businesses should review their past projects. A strong portfolio reflects a company’s expertise, creativity, and animation style. Looking at previous work can help businesses determine whether the company’s approach aligns with their brand and messaging needs.

A good portfolio should showcase a variety of video types, including product explainers, corporate presentations, and marketing animations. If a company has worked with reputable clients across different industries, it indicates experience and reliability.

Evaluate Their Expertise & Industry Knowledge – Finding a Company with Niche Experience

Different industries have unique storytelling requirements. A tech startup may need a detailed software walkthrough, while a healthcare company may require precise medical illustrations. Choosing an explainer video company with experience in a particular industry ensures that they understand the target audience and how to convey information effectively.

It’s also important to evaluate the company’s team, including scriptwriters, animators, and voice-over artists, to ensure they can deliver content that meets specific business goals.

Understand Their Pricing & Packages – Comparing Affordability and Value

Cost plays a major role in selecting an explainer video company. While affordability is important, businesses should also consider the value they receive for the price. Some companies offer budget-friendly solutions but may compromise on quality, while others provide premium animations at a higher price.

Indian explainer video agencies typically offer flexible pricing packages that cater to different business needs. Comparing package details, including animation quality, revisions, and turnaround time, helps businesses make an informed decision.

Look for Client Reviews & Testimonials – Ensuring Reliability and Professionalism

Client feedback provides valuable insights into a company’s work ethic, professionalism, and ability to meet deadlines. Checking online reviews, testimonials, and case studies can help businesses understand what to expect from a particular explainer video company in India.

Positive reviews from past clients indicate a company’s commitment to delivering high-quality work and exceptional customer service. If a company has a strong reputation and a history of satisfied clients, it is likely a reliable choice for producing compelling explainer videos.

Conclusion

Hiring an explainer video company in India is a smart investment for businesses looking to enhance their storytelling and boost brand visibility. With cost-effective pricing, access to highly skilled professionals, and cutting-edge animation technology, Indian studios provide high-quality explainer videos that cater to diverse industries. Whether it’s simplifying complex ideas, increasing engagement, or improving conversions, these videos help brands communicate their message effectively.

As video marketing continues to dominate digital platforms, businesses that embrace this powerful tool gain a competitive edge. Partnering with an experienced explainer video company in India ensures that brands can tell their stories in the most compelling and impactful way, reaching their target audience with clarity and creativity.

FAQs

1. Why are explainer videos so effective for businesses?

Explainer videos simplify complex ideas, making them easier for audiences to understand. They grab attention, increase engagement, and improve information retention, making them a powerful tool for marketing, education, and product demonstrations.

2. How much does it cost to get an explainer video made in India?

The cost varies based on factors like animation style, video length, and complexity. Indian explainer video companies offer competitive pricing, usually ranging from $500 to $5000, depending on quality and production scale.

3. What industries benefit the most from explainer videos?

Industries such as technology, SaaS, healthcare, e-commerce, finance, and education benefit greatly from explainer videos, as they help simplify complex products, services, and concepts while improving audience engagement.

4. How long does it take to produce an explainer video?

The production timeline typically ranges from 2 to 6 weeks, depending on the video’s length, animation complexity, and revision process. Some explainer video agencies also offer fast-track production for urgent projects.

5. What are the latest trends in explainer video production?

Current trends include AI-powered animations, interactive explainer videos, 3D motion graphics, and multilingual adaptations for global audiences. Many explainer video companies in India are adopting these trends to enhance engagement and storytelling.

Posted on by Suchismita Sinha

How Creative Agencies Use Explainer Videos to Drive 80% More Engagement

Introduction

Have you ever stopped scrolling just to watch a short, fun video that explains something quickly? That’s the power of explainer videos. People today don’t have time to read long articles or complicated descriptions. They want information fast, simple, and engaging—and videos do that perfectly.

This is why creative agencies love using explainer videos. These short videos help businesses grab attention, explain their message clearly, and keep people interested. In fact, studies show that video content gets 1200% more shares than text and images combined! Plus, people remember 95% of a message when they watch it in a video, compared to just 10% when reading.

So, how do explainer videos help businesses get 80% more engagement? And why are creative agencies making them a must-have in marketing? Let’s break it down.

1. Why Video is the King of Digital Marketing

If you’ve noticed more videos on social media, websites, and ads, there’s a good reason for that—video works!

Here’s why businesses are using it more than ever:

  • People love watching videos. It’s easier than reading and more fun.
  • Videos keep people engaged. They hold attention way longer than text or pictures.
  • They boost website performance. Pages with videos keep visitors on for 88% longer (HubSpot).
  • Videos improve marketing results. Emails with videos get 200-300% more clicks!

Think about it—if you had to choose between reading a long product description or watching a 60-second video that explains it in a fun way, which would you pick? Exactly. That’s why businesses are switching to video content, and creative agencies are helping them do it right.

2. Why Creative Agencies Use Explainer Videos

For creative agencies, explainer videos are a game-changer. They help brands tell their story in a way that is simple, engaging, and effective.

Here’s what makes them so powerful:

  • They simplify complicated ideas. If a product or service is hard to explain, an explainer video makes it easy to understand in seconds.
  • They grab attention quickly. People scroll fast—videos make them stop and watch.
  • They keep viewers interested. On average, people watch explainer videos 2.6x longer than regular content.
  • They build trust. Studies show that 73% of people are more likely to buy after watching a short explainer video.

Creative agencies know that people don’t like being sold to—but they love being informed in an engaging way. That’s why these videos work. Instead of feeling like an ad, they feel like useful, entertaining content.

Want to see how explainer videos can boost engagement by 80%? Let’s find out!

3. How Explainer Videos Drive 80% More Engagement

One of the biggest reasons creative agencies use explainer videos is their ability to keep people engaged. In today’s fast-moving digital world, grabbing and holding attention is harder than ever. People scroll past text and static images quickly, but a well-made video can make them stop and watch.

Here’s how explainer videos help businesses boost engagement:

  • More Views on Social Media – Social media posts with videos get 48% more views than those with just images or text. This is why brands that work with a creative agency see higher interaction rates on platforms like Instagram, LinkedIn, and TikTok.
  • Longer Time on Websites – Websites that include video content see an 88% increase in the time people spend on the page (HubSpot). The longer visitors stay, the higher the chance they will explore and take action.
  • Higher Click-Through Rates in Emails – Emails that include videos have 200-300% higher click-through rates, meaning more people engage with the content.
  • Better Search Engine Rankings – Websites with video are 53 times more likely to appear on Google’s first page. More visibility means more engagement.

A creative agency knows how to design explainer videos that grab attention within the first few seconds, keeping viewers interested and increasing the chances of them liking, sharing, or interacting with the content.

4. How Explainer Videos Improve Conversions and Sales

Engagement is important, but what makes explainer videos even more valuable is their impact on conversions and sales. Getting people to watch a video is great, but getting them to take action—whether it’s signing up, making a purchase, or contacting a business—is the ultimate goal.

Here’s how explainer videos help businesses turn viewers into customers:

  • Higher Conversion Rates – Landing pages with videos have an 86% higher conversion rate, meaning more people take action after watching.
  • Better Product Understanding – 80% of consumers say they are more likely to buy a product after watching an explainer video that clearly explains its benefits.
  • Stronger Brand Trust – People feel more confident buying from a business that uses video to educate them rather than just sell to them.
  • Mobile-Friendly Content – With 75% of video views happening on mobile devices, explainer videos make it easier for businesses to reach customers wherever they are.

A well-crafted explainer video created by a creative agency can help businesses simplify their message, connect with their audience, and increase sales—all in just 60-90 seconds.

5. How a Creative Agency Creates Highly Effective Explainer Videos

Not all explainer videos are created equal. A poorly made video can lose attention just as quickly as it gains it. That’s why businesses turn to a creative agency to produce high-quality explainer videos that actually work. A great video isn’t just about animation—it’s about telling a clear, engaging story that connects with the audience and drives action.

Here’s what a creative agency focuses on when crafting an effective explainer video:

1. Clear and Compelling Storytelling

People won’t engage with a video if they don’t understand the message. A creative agency ensures that the story is simple, structured, and engaging. Whether it’s explaining a product, a service, or a brand message, the video needs to answer three key questions:

  • What is the problem? (Identify the customer’s pain point.)
  • How does the product or service solve it? (Introduce the solution.)
  • What should the viewer do next? (Include a strong call to action.)

2. High-Quality Visuals and Animation

A good explainer video is visually appealing. A creative agency uses animations, illustrations, and motion graphics that keep the audience interested while reinforcing the message. Strong visuals make the video more engaging, more shareable, and easier to remember.

3. Engaging Voiceovers and Sound Design

The tone of voice in a video can make or break its effectiveness. A creative agency selects the right voiceover artist to match the brand’s personality—whether it’s friendly, professional, or playful. Background music and sound effects also enhance the viewer’s experience and keep them engaged.

4. Optimized Video Length and Format

Attention spans are short. The best explainer videos are 60 to 90 seconds long—long enough to deliver the message but short enough to keep viewers watching until the end. A creative agency also formats the video for different platforms (social media, websites, ads) to maximize reach and engagement.

5. Data-Driven Approach and A/B Testing

A creative agency doesn’t just create a video and hope for the best—it tracks performance. By analyzing engagement rates, watch times, and conversion data, agencies can fine-tune videos to make them even more effective. A/B testing different versions helps determine what works best for the target audience.

Why Businesses Trust a Creative Agency for Explainer Videos

Explainer videos are an investment, and businesses want to see real results. That’s why they partner with a creative agency—to get high-quality content that increases engagement, builds trust, and drives conversions. When done right, an explainer video can transform how a brand connects with its audience, making marketing efforts more impactful and successful.

6. Case Studies: How Creative Agencies Use Explainer Videos for Real Results

Many businesses have seen massive success by using explainer videos, especially when working with a creative agency that knows how to craft the right message. Here are a few real-world examples of how explainer videos have driven engagement and sales:

Case Study 1: Dropbox – SaaS Company Boosts Sign-Ups by 10 Million Users

Before Dropbox became a household name, they struggled to explain their cloud storage service to potential users. Instead of relying on long-winded text explanations, they partnered with a creative agency to develop a simple, 90-second explainer video using hand-drawn animations and a clear, engaging narrative. These results –
-10 million new users within a few months.
-A boost in conversions by 10%, translating to millions in additional revenue.
This case highlights how a well-crafted explainer video can turn a complex SaaS product into an easy-to-understand solution, driving massive user engagement.

Case Study 2: Dollar Shave Club – E-commerce Brand Increases Sales by 40%

Dollar Shave Club disrupted the razor industry with a viral explainer video that introduced their subscription service in a fun, engaging way. Created with the help of a creative agency, the video used humor, bold messaging, and a relatable tone to grab attention. The impacts are
-Over 12,000 orders within 48 hours of launch.
-A 40% increase in conversions within the first few months.
This proves that a high-quality, engaging explainer video can differentiate an e-commerce brand and drive massive sales.

Case Study 3: HubSpot – B2B Company Grows Social Media Engagement by 150%

HubSpot, a leader in inbound marketing, struggled to educate businesses about their complex software suite. To solve this, they partnered with a creative agency to develop a series of short, animated explainer videos breaking down their tools in a clear and engaging way. The outcomes are –
-150% increase in social media engagement on LinkedIn.
-Doubled inbound inquiries from businesses interested in their services.
By using bite-sized explainer videos, HubSpot made their content more digestible, resulting in increased brand awareness and customer interest.

These real-world examples show that when businesses use explainer videos strategically, they don’t just grab attention—they drive real engagement, conversions, and revenue growth.

Conclusion: Why Every Business Needs a Creative Agency for Explainer Videos

Explainer videos aren’t just a trend—they’re a proven marketing tool that boosts engagement, improves conversions, and makes brand messaging more effective. Whether it’s for social media, websites, or ads, businesses that use video see higher interaction, better retention, and increased sales.

But not all videos deliver results. That’s why working with a creative agency is key. A professional agency ensures the video is well-crafted, visually appealing, and optimized for success. From storytelling to production to data-driven improvements, they create explainer videos that actually work.

If you’re looking to increase engagement by 80% or more, now is the time to invest in an explainer video. Partner with a creative agency and watch your marketing efforts take off.

FAQs 

1. What makes explainer videos so effective for engagement?

Explainer videos work because they present information in a quick, engaging, and easy-to-understand format. Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading text. Plus, videos encourage more social shares, longer website visits, and higher conversion rates, making them a top choice for marketing.

2. How does a creative agency ensure an explainer video is high quality?

A creative agency follows a structured process to create an effective explainer video. This includes:

  • Clear storytelling to keep the message simple and engaging.
  • High-quality visuals and animations to capture attention.
  • Professional voiceovers and sound design to enhance the experience.
  • Optimized video length (usually 60-90 seconds) to maintain audience interest.
  • A/B testing and analytics to track performance and make improvements.

3. What industries benefit the most from explainer videos?

Explainer videos work well for almost every industry, but they are especially effective for:

  • Tech & SaaS – To simplify complex software or digital products.
  • E-commerce & Retail – To showcase products and boost sales.
  • Healthcare & Finance – To explain services in an easy-to-digest way.
  • Education & Training – To create engaging learning content.
  • B2B Services – To increase conversions by clearly communicating value.

4. How do explainer videos impact sales and conversions?

Businesses using explainer videos see a 34% increase in conversion rates on average. Videos on landing pages boost conversions by 86%, and 80% of customers say they’re more likely to buy after watching a product video. By simplifying complex information and making a strong impact in just seconds, explainer videos turn viewers into customers.

5. Why should businesses hire a creative agency instead of making their own explainer videos?

While DIY tools exist, a creative agency brings professional expertise, ensuring the video is high-quality, engaging, and results-driven. Agencies:

  • Create custom animations and scripts tailored to the brand.
  • Ensure professional production quality (better visuals, sound, and pacing).
  • Use data-driven strategies to maximize engagement and conversions.
  • Save businesses time and effort while delivering top-tier content.

Posted on by Suchismita Sinha

How 2D Animation Characters Enhance Storytelling in Explainer Videos

Introduction 

How many of you enjoyed comic books in childhood? Do you still remember that large character (Sabu) from Chacha Chaudhary? 

This is the magic of animated characters. They can easily leave an indelible mark in our memory (if not lives) in many ways. 

This is why big brands have used character animation strategically. With our eyes closed, we can all visualize the Amul Girl dancing happily with a piece of bread in her hand, her appealing eyes asking to spread the butter over her bread. 

As of now, I hope you understand the power of character animation. In this blog, we have explained why 2D animation characters should stand at the center stage of an explainer video. Happy reading.

What Are 2D Animation Characters? 

2D animation characters are flat, two-dimensional figures brought to life through sequential images. By displaying these images rapidly, they create the illusion of movement. This technique has been a staple in storytelling, from classic cartoons to modern digital media.

In marketing, 2D animated characters offer a unique advantage. Their engaging and relatable nature can simplify complex ideas, making them more accessible to audiences. This approach captures attention and improves brand recognition and emotional connection with consumers. By incorporating 2D animation, businesses can effectively convey their messages in a memorable and impactful way.

A professional animation explainer video maker now uses AI-powered tools for creating 2D animation characters that help break down complex ideas simply and engagingly. These videos make it easier for your audience to understand your message and connect with your brand.

We still associate the respective popular brands with these 2D animation characters; the Cheetah from the Chester Cheetah, the Surf Excel Girl, the Nirma Girl, and many others. 

Now, let’s understand how these characters play such crucial roles in enhancing storytelling in explainer videos that you can even increase sales using 2D animation characters.

How 2D Animation Characters Enhance Storytelling in Explainer Videos

From reflecting emotions related to real-life challenges or wins just like humans do, to making the animated scenario so relatable that consumers can’t help but imagine themselves in the shoes of the 2D animation characters. 

There are so many nuanced ways an animation character enhances storytelling in explainer videos.   

1. Adds Humor and Fun

2D animated characters bring a playful and humorous element to explainer videos, making the story more engaging. Through fun and exaggerated scenarios, these characters make complex ideas easier to understand while keeping the audience entertained. This light-hearted approach ensures that the story is not only informative but also memorable.

    You can understand this clearly in the video that we created for MSP Bandhan to infuse an intended pun into their loyalty program.  

    2. Generates Empathy and Emotions

    The emotional connection created by 2D animated characters is key to enhancing storytelling. These characters can express a wide range of emotions, making it easier for the audience to relate to the story. Whether they’re feeling happy, nervous, or excited, the audience experiences these emotions through the characters, making the story more impactful and encouraging viewers to take action.

      This video highlights the comfort of Darzee Ortho mattresses through our 2D explainer animation shows characters that viewers easily empathize with. 

      3. Helps Viewers Relate

      When animated characters reflect the audience’s personal experiences, it strengthens the storytelling. Viewers can see themselves in the characters, making it easier to connect with the message. By customizing these characters to resemble the target audience, the story becomes more relatable, making the brand’s message clearer and more persuasive.

        As a professional animation explainer video maker, we created an explainer animation for the MITHRON [Me & Drone] app to promote its features featuring characters of farmers that targeted customers could relate to directly and comprehend the message.

        4. Simplifies Complex Ideas

        2D characters are excellent at breaking down complex concepts into simple, visual stories. By demonstrating how a product or service works, these characters help clarify intricate details that would be hard to explain through words alone. This simplification allows the audience to quickly grasp the story, making it more effective in conveying key information.

          We crafted another explainer video featuring 2D characters to simplify the bulk email composition of the MSB app that shows the step-by-step process of the feature that was otherwise a little complex to explain. 

          5. Builds Trust

          Trust is vital for any brand story, and 2D animated characters help establish it in a friendly, approachable way. These characters create a sense of familiarity and comfort, which builds a connection with the audience. As the characters guide viewers through the story, trust in the brand grows, making the story feel authentic and reliable.

            As we are a professional animation explainer video maker from Kolkata, we knew how to use characters in this video to visually explain the concept of digital farming.

            6. Makes Your Story Engaging

            Storytelling is at the heart of every explainer video, and 2D animation brings it to life. The flexibility of 2D characters allows you to craft unique stories that capture the viewer’s attention. Whether through a journey or a problem-solving scenario, animated characters keep the narrative exciting, ensuring that the viewer stays engaged from start to finish.

              In this video, we crafted 2D animation characters out of two non-living objects to make the scaffolding safety more easily communicated to the target audience which enhances the visual storytelling. 

              This is a common trait of an experienced animation explainer video maker, and we crafted another explainer video for Car-O-Bar in which the characters engaged viewers till the end to show them the ultimate solution.

              7. Endless Creative Possibilities

              The creativity that 2D animated characters bring to storytelling is endless. You can design characters that visually represent the brand’s personality and narrative in creative, out-of-the-box ways. This freedom allows the storyteller to visually express abstract ideas, making the overall story more dynamic and interesting.

                Our Cputek team loves to experiment and play around with the common stuff in new ways. In another animation explainer video, we crafted two characters namely Donald and Ronald to present a business transformation story that viewers were able to relate directly. 

                FAQs

                1. Are animated explainer videos effective?

                Animated explainer videos are highly effective. They combine both visual and auditory elements, and lively characters, making it easier for viewers to understand and retain the message. Studies show that when both senses are engaged, retention increases significantly. 

                These videos are also more engaging, helping brands explain complex concepts simply and effectively, which leads to higher conversion rates. Brands like Dropbox and Crazy Egg have seen substantial increases in conversions thanks to their explainer videos.

                2. Why is 2D character animation a popular choice for brands?

                2D character animation is popular because it offers flexibility and creativity, allowing brands to design unique characters that express personality and emotions. It is cost-effective and requires fewer resources than 3D animation, making it an efficient choice. Plus, its timeless, nostalgic appeal helps brands connect with a wide audience and evoke strong emotional responses.

                3. What is character animation used for?

                Character animation is used to bring movement and life to characters, helping to tell stories compellingly and engagingly. It is widely used in marketing, entertainment, and educational content to simplify complex ideas, evoke emotions, and make the message more relatable and memorable. By adding personality and action to characters, animation enhances the effectiveness of explainer videos and other visual storytelling mediums.

                Conclusion 

                So, there you have it! Who knew those flat little cartoon folks could pack such a punch?

                2D animated characters are like the superheroes of explainer videos. They swoop in and rescue your message from the clutches of boredom! They make us laugh, they make us feel things, and they even help us understand those brain-twisting ideas.

                Think of them as your tiny, animated salesforce, building trust and making your brand the coolest kid on the block.  And the best part?  With 2D animation, your imagination is the limit! You can create a whole world of wacky characters and tell stories that stick in people’s minds like that catchy jingle you can’t get rid of (you know the one!).

                So, if you’re looking to give your explainer videos a serious boost of awesomeness, jump on the 2D animation bandwagon. It’s fun, it’s effective, and it might just turn your viewers into raving fans. Now go forth and animate! And if you need professional guidance or even consultation regarding how to do it, think of Cputek. Your go-to animation explainer video maker who is just an email or phone call away. Here’s to a new year full of growth. Cheers!

                Posted on by Suchismita Sinha

                Why More Brands Are Choosing Explainer Videos to Tell Their Story

                Introduction 

                Have you ever experienced a picture or a video sometimes communicating better than words? Well, explainer videos do this job so well that your target audience loves consuming more of that, eventually converting them into paying customers.

                While 60%+ businesses prefer explainer videos, more than 80% of B2B businesses use these videos to better explain their product or services. Not only that, but 76% of marketers believe that explainer videos also convert customers easily, increasing sales.

                There are more benefits of using explainer videos than you can imagine. In this blog, we have highlighted 7 key reasons why explainer videos will stand out even in 2025 and be the most preferred choice by brands, followed by tips to make better videos. Stick around. 

                7 Reasons Why More Brands Are Choosing Explainer Videos to Tell Their Story

                In 2025, explainer videos will be more cost-effective, versatile, and powerful tools for building connections, simplifying messages, and driving conversions because of generative AI. We have explained below a few key reasons why brands and their customers both love them.

                1. They Build Trust and Credibility

                Explainer videos allow brands to introduce themselves in an authentic, relatable way. For example, the video Vidico created for Zeelo immediately grabs attention by addressing a common problem and providing solutions, which builds trust. When your audience feels understood, they’re more likely to connect with your brand and its offerings.

                They Increase Brand Recognition

                Explainer videos help you engage your audience while showcasing your unique value. By incorporating these videos into your marketing, like our video for Car’O’Bar, you not only increase user engagement but also leave a lasting impression. This leads to better brand recall and customer loyalty.

                3. They Are Versatile Across the Sales Funnel

                From introducing your brand to nurturing leads, explainer videos fit every stage of the customer journey. For instance, a testimonial video can show how such videos can highlight success stories while building confidence in prospective clients and guiding them toward a purchase.

                4. They Simplify Complex Concepts

                  If your product or service is technical or intricate, explainer videos can break it down. JustCall’s collaboration with Hubspot showcased how their video simplified a potentially overwhelming concept, helping customers grasp their value more easily. Clear explanations translate to better customer understanding and conversions.

                  5. They Boost SEO and Website Traffic

                    Embedding explainer videos on your website can enhance engagement and boost search rankings. Google prioritizes content that retains users longer. UpSend’s video demonstrates this by making their offerings concise yet captivating, increasing time spent on their site and driving organic traffic.

                    6. They Engage Emotionally

                      Using storytelling and visuals, explainer videos build emotional connections. Our video on men’s day resonates by reflecting emotions that men can have too, along with relatable scenarios. This approach enhances customer loyalty and makes your brand memorable.

                      7. They Enhance Brand Personality

                        Explainer videos highlight your brand’s unique style and values. Hound Studios’ outdoor brand video used storytelling to convey a likable brand personality. This approach not only differentiates you from competitors but also ensures your audience resonates with your values.

                        6 Tips for Making Your Explainer Video Stand Out

                        As one of the best animation companies in Kolkata, we always make sure to follow these tips while creating explainer videos for our clients. Surely these tips will make your video loved by your customers.  

                        1. Know Your Audience Like the Back of Your Hand

                        Your video will only click with people if it feels like it’s made just for them. Research what they care about, the problems they’re trying to solve, and how they like to engage with content. Put extra effort into your research, and take ideas from surveys, social media comments, or even keyword searches to find out. 

                        When you address their exact needs, you do not just create a video, you build strong connections with customers. 

                        2. Use Storytelling to Simplify and Connect

                        People love a good story, especially one that reflects their experiences. A compelling narrative not only simplifies complex ideas but also makes your video more relatable and memorable. 

                        For example, start with a relatable problem, show how your product or service solves it, and end with a positive transformation. Stories don’t just sell, they inspire trust and emotion.

                        3. Invest in Professional Sound and Visuals

                        Ever clicked away from a video with bad sound or shaky visuals? Exactly. High-quality visuals and crisp audio show that you care about your content and, by extension, your audience. Use smooth animations, clear narration, and balanced sound design to create a polished experience. Viewers are more likely to stick around and remember your brand when the video feels professional.

                        4. Build on What the Data Tells You

                        The beauty of digital marketing is the data it provides. Check where viewers drop off in your videos, which parts they rewatch, and what grabs their attention. Use these insights to refine your approach. Maybe it’s shortening the intro or reworking the CTA. Data lets you tweak until your video delivers exactly what your audience needs.

                        5. Keep Your Brand Front and Center

                        Your video isn’t just telling a story, it’s showcasing your brand. Stick to your brand colors, fonts, and tone throughout the video. From the first second to the last, the viewer should feel like your brand is present. This consistency not only builds trust but also makes your content instantly recognizable in the sea of online videos.

                        6. Test, Tweak, and Repeat

                        Before launching your video, show it to a sample of your audience and get their feedback. What did they like? What didn’t hit the mark? Testing lets you fix any weak spots, ensuring your final version shines. Don’t stop there, analyze its performance after launch and use those insights for your next project. Continuous improvement keeps your videos relevant and impactful.

                        What Type of Explainer Video Should You Choose?

                        Choosing the right type of explainer video depends on your industry, target audience, and communication goals. Here are the key types and their use cases:

                        1. Animated Explainer Videos

                        Use Case: Best for simplifying complex ideas or technical concepts. Ideal for industries like technology, finance, or healthcare.
                        Example: JustCall’s collaboration with HubSpot used an animated explainer video to communicate their product’s value. Animated explainer video creators like Cputek excel in delivering visually appealing and effective solutions.

                        2. Whiteboard Animation Videos

                        Use Case: Perfect for educational purposes or when demonstrating processes step-by-step. Commonly used in e-learning, healthcare, and corporate training.
                        Example: Many explainer video companies create whiteboard videos to simplify ideas for audiences, which creates engaging corporate training videos.

                        3. Motion Graphics Videos

                        Use Case: Ideal for industries requiring dynamic and professional visuals, such as software, fintech, B2B services, or even to frame your brand story.
                        Example: Cputek, a top-tier animated explainer video maker, produced a motion graphics video for an enterprise solution, making complex services understandable and appealing.

                        4. Live-action Explainer Videos

                        Use Case: Builds a personal connection by using real people to convey trust and authenticity. Best for lifestyle, retail, or service-based businesses.
                        Example: Retail brands like Warby Parker use live-action explainer videos to showcase their products and humanize their brand.

                        5. Testimonial Videos

                        Use Case: Adds credibility by featuring real customer stories. Effective for industries like consulting, SaaS, or financial services.
                        Example: M&M Financial Consulting leveraged testimonial videos to build trust and reinforce their brand’s reliability.

                        Collaborating with expert explainer video creators ensures your video aligns with your goals. Whether it’s an animated explainer video or a live-action approach, creative agencies specialize in crafting videos tailored to your needs.

                        FAQs

                        1. What are the benefits of working with animated explainer video creators?

                        Animated explainer video creators simplify complex ideas into visually engaging content. They help communicate technical concepts effectively, making them ideal for industries like technology and healthcare. Companies like Cputek specialize in crafting high-quality animated explainer videos that captivate audiences and drive results.

                        2. How do explainer video companies improve brand visibility?

                        Explainer video companies enhance brand visibility by creating professional, engaging content tailored to your goals. By leveraging tools like SEO-optimized videos and storytelling, marketing companies ensure your videos reach the right audience and boost recognition across platforms.

                        3. Which industries benefit most from hiring an animated explainer video maker?

                        Industries like technology, finance, and healthcare benefit greatly from animated explainer video makers. These professionals produce videos that break down complex information, making it easier for audiences to understand your offerings and connect with your brand.

                        Conclusion

                        Explainer videos are no longer just a trend. Brands are leveraging videos as tools for storytelling to drive results. They simplify complex ideas, build trust, and boost your brand’s personality while engaging audiences emotionally and strategically throughout the customer journey. 

                        As we step into 2025, their versatility, cost-effectiveness, and impact will only grow stronger, especially with the advancements in generative AI.  

                        Brands are choosing explainer videos because they work. Whether it’s increasing website traffic, improving customer understanding, or creating emotional connections, these videos deliver tangible results that words alone often can’t achieve.

                        By following the tips outlined in this blog and selecting the right type of explainer video for your audience, you can craft content that captivates, informs, and converts. So why wait? Start telling your brand story through explainer videos today, if overwhelming, take the help of explainer video creators, and watch your business thrive in a world where visual storytelling rules.

                        Posted on by Suchismita Sinha

                        The Secret to Viral Marketing? Explainer Videos

                        Introduction

                        We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?

                        People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.

                        What are explainer videos?

                        Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.

                        Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.

                        What are the features of viral marketing that Explainer videos have

                        If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.

                        Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.

                        Tips to create a viral explainer video

                        Know your target audience well

                        Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.

                        Well-written video script

                        The key is to write a video script that tells your audience how your product or service can help them brief.

                        You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem. 

                        Break down complex concepts and explain them in simple language. Videos in story format create better engagement.

                        Short and crisp

                        Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.

                        Keep audience engaged 

                        As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention. 

                        Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.

                        call-to-action

                        Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”. 

                        Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.

                        Types of explainer videos

                        Animated 

                        These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.

                        This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.

                        Motion graphics

                        These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.

                        Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget. 

                        Whiteboard animation 

                        This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.

                        Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos. 

                        Live action 

                        In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.  

                        Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally. 

                        These are best for person-oriented products. 

                        Screencast 

                        Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides. 

                        These are best for showing your audience directly how to use a new application or your products/services. 

                        Why it is a must-have tool in your marketing strategy 

                        Hard to beat 

                        Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.

                        More engaging than texts

                        Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.

                        Simple to share with others 

                        Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.

                        Boost conversion 

                        Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.

                        Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion. 

                        Choosing explainer video companies the right way

                        The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works. 

                        Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.

                        Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.

                        Conclusion

                        Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.

                        Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out. 

                        FAQs

                        1. How do explainer video companies make marketing videos go viral?

                        Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.

                        2. What are the tips by animation companies in Kolkata to create viral explainer videos?

                        With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action. 

                        3. What makes an animation company Kolkata good to outsource explainer video projects?

                        Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects. 

                        Posted on by Suchismita Sinha

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