Explainer Videos - CPUTEK PVT LIMITED

How Creative Agencies Use Explainer Videos to Drive 80% More Engagement

Introduction

Have you ever stopped scrolling just to watch a short, fun video that explains something quickly? That’s the power of explainer videos. People today don’t have time to read long articles or complicated descriptions. They want information fast, simple, and engaging—and videos do that perfectly.

This is why creative agencies love using explainer videos. These short videos help businesses grab attention, explain their message clearly, and keep people interested. In fact, studies show that video content gets 1200% more shares than text and images combined! Plus, people remember 95% of a message when they watch it in a video, compared to just 10% when reading.

So, how do explainer videos help businesses get 80% more engagement? And why are creative agencies making them a must-have in marketing? Let’s break it down.

1. Why Video is the King of Digital Marketing

If you’ve noticed more videos on social media, websites, and ads, there’s a good reason for that—video works!

Here’s why businesses are using it more than ever:

People love watching videos. It’s easier than reading and more fun.
Videos keep people engaged. They hold attention way longer than text or pictures.
They boost website performance. Pages with videos keep visitors on for 88% longer (HubSpot).
Videos improve marketing results. Emails with videos get 200-300% more clicks!

Think about it—if you had to choose between reading a long product description or watching a 60-second video that explains it in a fun way, which would you pick? Exactly. That’s why businesses are switching to video content, and creative agencies are helping them do it right.

2. Why Creative Agencies Use Explainer Videos

For creative agencies, explainer videos are a game-changer. They help brands tell their story in a way that is simple, engaging, and effective.

Here’s what makes them so powerful:

They simplify complicated ideas. If a product or service is hard to explain, an explainer video makes it easy to understand in seconds.
They grab attention quickly. People scroll fast—videos make them stop and watch.
They keep viewers interested. On average, people watch explainer videos 2.6x longer than regular content.
They build trust. Studies show that 73% of people are more likely to buy after watching a short explainer video.

Creative agencies know that people don’t like being sold to—but they love being informed in an engaging way. That’s why these videos work. Instead of feeling like an ad, they feel like useful, entertaining content.

Want to see how explainer videos can boost engagement by 80%? Let’s find out!

3. How Explainer Videos Drive 80% More Engagement

One of the biggest reasons creative agencies use explainer videos is their ability to keep people engaged. In today’s fast-moving digital world, grabbing and holding attention is harder than ever. People scroll past text and static images quickly, but a well-made video can make them stop and watch.

Here’s how explainer videos help businesses boost engagement:

More Views on Social Media – Social media posts with videos get 48% more views than those with just images or text. This is why brands that work with a creative agency see higher interaction rates on platforms like Instagram, LinkedIn, and TikTok.
Longer Time on Websites – Websites that include video content see an 88% increase in the time people spend on the page (HubSpot). The longer visitors stay, the higher the chance they will explore and take action.
Higher Click-Through Rates in Emails – Emails that include videos have 200-300% higher click-through rates, meaning more people engage with the content.
Better Search Engine Rankings – Websites with video are 53 times more likely to appear on Google’s first page. More visibility means more engagement.

A creative agency knows how to design explainer videos that grab attention within the first few seconds, keeping viewers interested and increasing the chances of them liking, sharing, or interacting with the content.

4. How Explainer Videos Improve Conversions and Sales

Engagement is important, but what makes explainer videos even more valuable is their impact on conversions and sales. Getting people to watch a video is great, but getting them to take action—whether it’s signing up, making a purchase, or contacting a business—is the ultimate goal.

Here’s how explainer videos help businesses turn viewers into customers:

Higher Conversion Rates – Landing pages with videos have an 86% higher conversion rate, meaning more people take action after watching.
Better Product Understanding – 80% of consumers say they are more likely to buy a product after watching an explainer video that clearly explains its benefits.
Stronger Brand Trust – People feel more confident buying from a business that uses video to educate them rather than just sell to them.
Mobile-Friendly Content – With 75% of video views happening on mobile devices, explainer videos make it easier for businesses to reach customers wherever they are.

A well-crafted explainer video created by a creative agency can help businesses simplify their message, connect with their audience, and increase sales—all in just 60-90 seconds.

5. How a Creative Agency Creates Highly Effective Explainer Videos

Not all explainer videos are created equal. A poorly made video can lose attention just as quickly as it gains it. That’s why businesses turn to a creative agency to produce high-quality explainer videos that actually work. A great video isn’t just about animation—it’s about telling a clear, engaging story that connects with the audience and drives action.

Here’s what a creative agency focuses on when crafting an effective explainer video:

1. Clear and Compelling Storytelling

People won’t engage with a video if they don’t understand the message. A creative agency ensures that the story is simple, structured, and engaging. Whether it’s explaining a product, a service, or a brand message, the video needs to answer three key questions:

What is the problem? (Identify the customer’s pain point.)
How does the product or service solve it? (Introduce the solution.)
What should the viewer do next? (Include a strong call to action.)

2. High-Quality Visuals and Animation

A good explainer video is visually appealing. A creative agency uses animations, illustrations, and motion graphics that keep the audience interested while reinforcing the message. Strong visuals make the video more engaging, more shareable, and easier to remember.

3. Engaging Voiceovers and Sound Design

The tone of voice in a video can make or break its effectiveness. A creative agency selects the right voiceover artist to match the brand’s personality—whether it’s friendly, professional, or playful. Background music and sound effects also enhance the viewer’s experience and keep them engaged.

4. Optimized Video Length and Format

Attention spans are short. The best explainer videos are 60 to 90 seconds long—long enough to deliver the message but short enough to keep viewers watching until the end. A creative agency also formats the video for different platforms (social media, websites, ads) to maximize reach and engagement.

5. Data-Driven Approach and A/B Testing

A creative agency doesn’t just create a video and hope for the best—it tracks performance. By analyzing engagement rates, watch times, and conversion data, agencies can fine-tune videos to make them even more effective. A/B testing different versions helps determine what works best for the target audience.

Why Businesses Trust a Creative Agency for Explainer Videos

Explainer videos are an investment, and businesses want to see real results. That’s why they partner with a creative agency—to get high-quality content that increases engagement, builds trust, and drives conversions. When done right, an explainer video can transform how a brand connects with its audience, making marketing efforts more impactful and successful.

6. Case Studies: How Creative Agencies Use Explainer Videos for Real Results

Many businesses have seen massive success by using explainer videos, especially when working with a creative agency that knows how to craft the right message. Here are a few real-world examples of how explainer videos have driven engagement and sales:

Case Study 1: Dropbox – SaaS Company Boosts Sign-Ups by 10 Million Users

Before Dropbox became a household name, they struggled to explain their cloud storage service to potential users. Instead of relying on long-winded text explanations, they partnered with a creative agency to develop a simple, 90-second explainer video using hand-drawn animations and a clear, engaging narrative. These results –
-10 million new users within a few months.
-A boost in conversions by 10%, translating to millions in additional revenue.
This case highlights how a well-crafted explainer video can turn a complex SaaS product into an easy-to-understand solution, driving massive user engagement.

Case Study 2: Dollar Shave Club – E-commerce Brand Increases Sales by 40%

Dollar Shave Club disrupted the razor industry with a viral explainer video that introduced their subscription service in a fun, engaging way. Created with the help of a creative agency, the video used humor, bold messaging, and a relatable tone to grab attention. The impacts are
-Over 12,000 orders within 48 hours of launch.
-A 40% increase in conversions within the first few months.
This proves that a high-quality, engaging explainer video can differentiate an e-commerce brand and drive massive sales.

Case Study 3: HubSpot – B2B Company Grows Social Media Engagement by 150%

HubSpot, a leader in inbound marketing, struggled to educate businesses about their complex software suite. To solve this, they partnered with a creative agency to develop a series of short, animated explainer videos breaking down their tools in a clear and engaging way. The outcomes are –
-150% increase in social media engagement on LinkedIn.
-Doubled inbound inquiries from businesses interested in their services.
By using bite-sized explainer videos, HubSpot made their content more digestible, resulting in increased brand awareness and customer interest.

These real-world examples show that when businesses use explainer videos strategically, they don’t just grab attention—they drive real engagement, conversions, and revenue growth.

Conclusion: Why Every Business Needs a Creative Agency for Explainer Videos

Explainer videos aren’t just a trend—they’re a proven marketing tool that boosts engagement, improves conversions, and makes brand messaging more effective. Whether it’s for social media, websites, or ads, businesses that use video see higher interaction, better retention, and increased sales.

But not all videos deliver results. That’s why working with a creative agency is key. A professional agency ensures the video is well-crafted, visually appealing, and optimized for success. From storytelling to production to data-driven improvements, they create explainer videos that actually work.

If you’re looking to increase engagement by 80% or more, now is the time to invest in an explainer video. Partner with a creative agency and watch your marketing efforts take off.

FAQs

1. What makes explainer videos so effective for engagement?

Explainer videos work because they present information in a quick, engaging, and easy-to-understand format. Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading text. Plus, videos encourage more social shares, longer website visits, and higher conversion rates, making them a top choice for marketing.

2. How does a creative agency ensure an explainer video is high quality?

A creative agency follows a structured process to create an effective explainer video. This includes:

Clear storytelling to keep the message simple and engaging.
High-quality visuals and animations to capture attention.
Professional voiceovers and sound design to enhance the experience.
Optimized video length (usually 60-90 seconds) to maintain audience interest.
A/B testing and analytics to track performance and make improvements.

3. What industries benefit the most from explainer videos?

Explainer videos work well for almost every industry, but they are especially effective for:

Tech & SaaS – To simplify complex software or digital products.
E-commerce & Retail – To showcase products and boost sales.
Healthcare & Finance – To explain services in an easy-to-digest way.
Education & Training – To create engaging learning content.
B2B Services – To increase conversions by clearly communicating value.

4. How do explainer videos impact sales and conversions?

Businesses using explainer videos see a 34% increase in conversion rates on average. Videos on landing pages boost conversions by 86%, and 80% of customers say they’re more likely to buy after watching a product video. By simplifying complex information and making a strong impact in just seconds, explainer videos turn viewers into customers.

5. Why should businesses hire a creative agency instead of making their own explainer videos?

While DIY tools exist, a creative agency brings professional expertise, ensuring the video is high-quality, engaging, and results-driven. Agencies:

Create custom animations and scripts tailored to the brand.
Ensure professional production quality (better visuals, sound, and pacing).
Use data-driven strategies to maximize engagement and conversions.
Save businesses time and effort while delivering top-tier content.

Suchismita Sinha

By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)

cputek.in

Posted on 21/02/202522/02/2025 by Suchismita Sinha

How 2D Animation Characters Enhance Storytelling in Explainer Videos

Introduction

How many of you enjoyed comic books in childhood? Do you still remember that large character (Sabu) from Chacha Chaudhary?

This is the magic of animated characters. They can easily leave an indelible mark in our memory (if not lives) in many ways.

This is why big brands have used character animation strategically. With our eyes closed, we can all visualize the Amul Girl dancing happily with a piece of bread in her hand, her appealing eyes asking to spread the butter over her bread.

As of now, I hope you understand the power of character animation. In this blog, we have explained why 2D animation characters should stand at the center stage of an explainer video. Happy reading.

What Are 2D Animation Characters?

2D animation characters are flat, two-dimensional figures brought to life through sequential images. By displaying these images rapidly, they create the illusion of movement. This technique has been a staple in storytelling, from classic cartoons to modern digital media.

In marketing, 2D animated characters offer a unique advantage. Their engaging and relatable nature can simplify complex ideas, making them more accessible to audiences. This approach captures attention and improves brand recognition and emotional connection with consumers. By incorporating 2D animation, businesses can effectively convey their messages in a memorable and impactful way.

A professional animation explainer video maker now uses AI-powered tools for creating 2D animation characters that help break down complex ideas simply and engagingly. These videos make it easier for your audience to understand your message and connect with your brand.

We still associate the respective popular brands with these 2D animation characters; the Cheetah from the Chester Cheetah, the Surf Excel Girl, the Nirma Girl, and many others.

Now, let’s understand how these characters play such crucial roles in enhancing storytelling in explainer videos that you can even increase sales using 2D animation characters.

How 2D Animation Characters Enhance Storytelling in Explainer Videos

From reflecting emotions related to real-life challenges or wins just like humans do, to making the animated scenario so relatable that consumers can’t help but imagine themselves in the shoes of the 2D animation characters.

There are so many nuanced ways an animation character enhances storytelling in explainer videos.

1. Adds Humor and Fun

2D animated characters bring a playful and humorous element to explainer videos, making the story more engaging. Through fun and exaggerated scenarios, these characters make complex ideas easier to understand while keeping the audience entertained. This light-hearted approach ensures that the story is not only informative but also memorable.

You can understand this clearly in the video that we created for MSP Bandhan to infuse an intended pun into their loyalty program.

2. Generates Empathy and Emotions

The emotional connection created by 2D animated characters is key to enhancing storytelling. These characters can express a wide range of emotions, making it easier for the audience to relate to the story. Whether they’re feeling happy, nervous, or excited, the audience experiences these emotions through the characters, making the story more impactful and encouraging viewers to take action.

This video highlights the comfort of Darzee Ortho mattresses through our 2D explainer animation shows characters that viewers easily empathize with.

3. Helps Viewers Relate

When animated characters reflect the audience’s personal experiences, it strengthens the storytelling. Viewers can see themselves in the characters, making it easier to connect with the message. By customizing these characters to resemble the target audience, the story becomes more relatable, making the brand’s message clearer and more persuasive.

As a professional animation explainer video maker, we created an explainer animation for the MITHRON [Me & Drone] app to promote its features featuring characters of farmers that targeted customers could relate to directly and comprehend the message.

4. Simplifies Complex Ideas

2D characters are excellent at breaking down complex concepts into simple, visual stories. By demonstrating how a product or service works, these characters help clarify intricate details that would be hard to explain through words alone. This simplification allows the audience to quickly grasp the story, making it more effective in conveying key information.

We crafted another explainer video featuring 2D characters to simplify the bulk email composition of the MSB app that shows the step-by-step process of the feature that was otherwise a little complex to explain.

5. Builds Trust

Trust is vital for any brand story, and 2D animated characters help establish it in a friendly, approachable way. These characters create a sense of familiarity and comfort, which builds a connection with the audience. As the characters guide viewers through the story, trust in the brand grows, making the story feel authentic and reliable.

As we are a professional animation explainer video maker from Kolkata, we knew how to use characters in this video to visually explain the concept of digital farming.

6. Makes Your Story Engaging

Storytelling is at the heart of every explainer video, and 2D animation brings it to life. The flexibility of 2D characters allows you to craft unique stories that capture the viewer’s attention. Whether through a journey or a problem-solving scenario, animated characters keep the narrative exciting, ensuring that the viewer stays engaged from start to finish.

In this video, we crafted 2D animation characters out of two non-living objects to make the scaffolding safety more easily communicated to the target audience which enhances the visual storytelling.

This is a common trait of an experienced animation explainer video maker, and we crafted another explainer video for Car-O-Bar in which the characters engaged viewers till the end to show them the ultimate solution.

7. Endless Creative Possibilities

The creativity that 2D animated characters bring to storytelling is endless. You can design characters that visually represent the brand’s personality and narrative in creative, out-of-the-box ways. This freedom allows the storyteller to visually express abstract ideas, making the overall story more dynamic and interesting.

Our Cputek team loves to experiment and play around with the common stuff in new ways. In another animation explainer video, we crafted two characters namely Donald and Ronald to present a business transformation story that viewers were able to relate directly.

FAQs

1. Are animated explainer videos effective?

Animated explainer videos are highly effective. They combine both visual and auditory elements, and lively characters, making it easier for viewers to understand and retain the message. Studies show that when both senses are engaged, retention increases significantly.

These videos are also more engaging, helping brands explain complex concepts simply and effectively, which leads to higher conversion rates. Brands like Dropbox and Crazy Egg have seen substantial increases in conversions thanks to their explainer videos.

2. Why is 2D character animation a popular choice for brands?

2D character animation is popular because it offers flexibility and creativity, allowing brands to design unique characters that express personality and emotions. It is cost-effective and requires fewer resources than 3D animation, making it an efficient choice. Plus, its timeless, nostalgic appeal helps brands connect with a wide audience and evoke strong emotional responses.

3. What is character animation used for?

Character animation is used to bring movement and life to characters, helping to tell stories compellingly and engagingly. It is widely used in marketing, entertainment, and educational content to simplify complex ideas, evoke emotions, and make the message more relatable and memorable. By adding personality and action to characters, animation enhances the effectiveness of explainer videos and other visual storytelling mediums.

Conclusion

So, there you have it! Who knew those flat little cartoon folks could pack such a punch?

2D animated characters are like the superheroes of explainer videos. They swoop in and rescue your message from the clutches of boredom! They make us laugh, they make us feel things, and they even help us understand those brain-twisting ideas.

Think of them as your tiny, animated salesforce, building trust and making your brand the coolest kid on the block. And the best part? With 2D animation, your imagination is the limit! You can create a whole world of wacky characters and tell stories that stick in people’s minds like that catchy jingle you can’t get rid of (you know the one!).

So, if you’re looking to give your explainer videos a serious boost of awesomeness, jump on the 2D animation bandwagon. It’s fun, it’s effective, and it might just turn your viewers into raving fans. Now go forth and animate! And if you need professional guidance or even consultation regarding how to do it, think of Cputek. Your go-to animation explainer video maker who is just an email or phone call away. Here’s to a new year full of growth. Cheers!

Suchismita Sinha

cputek.in

Posted on 31/12/202431/12/2024 by Suchismita Sinha

Why More Brands Are Choosing Explainer Videos to Tell Their Story

Introduction

Have you ever experienced a picture or a video sometimes communicating better than words? Well, explainer videos do this job so well that your target audience loves consuming more of that, eventually converting them into paying customers.

While 60%+ businesses prefer explainer videos, more than 80% of B2B businesses use these videos to better explain their product or services. Not only that, but 76% of marketers believe that explainer videos also convert customers easily, increasing sales.

There are more benefits of using explainer videos than you can imagine. In this blog, we have highlighted 7 key reasons why explainer videos will stand out even in 2025 and be the most preferred choice by brands, followed by tips to make better videos. Stick around.

7 Reasons Why More Brands Are Choosing Explainer Videos to Tell Their Story

In 2025, explainer videos will be more cost-effective, versatile, and powerful tools for building connections, simplifying messages, and driving conversions because of generative AI. We have explained below a few key reasons why brands and their customers both love them.

1. They Build Trust and Credibility

Explainer videos allow brands to introduce themselves in an authentic, relatable way. For example, the video Vidico created for Zeelo immediately grabs attention by addressing a common problem and providing solutions, which builds trust. When your audience feels understood, they’re more likely to connect with your brand and its offerings.

They Increase Brand Recognition

Explainer videos help you engage your audience while showcasing your unique value. By incorporating these videos into your marketing, like our video for Car’O’Bar, you not only increase user engagement but also leave a lasting impression. This leads to better brand recall and customer loyalty.

3. They Are Versatile Across the Sales Funnel

From introducing your brand to nurturing leads, explainer videos fit every stage of the customer journey. For instance, a testimonial video can show how such videos can highlight success stories while building confidence in prospective clients and guiding them toward a purchase.

4. They Simplify Complex Concepts

If your product or service is technical or intricate, explainer videos can break it down. JustCall’s collaboration with Hubspot showcased how their video simplified a potentially overwhelming concept, helping customers grasp their value more easily. Clear explanations translate to better customer understanding and conversions.

5. They Boost SEO and Website Traffic

Embedding explainer videos on your website can enhance engagement and boost search rankings. Google prioritizes content that retains users longer. UpSend’s video demonstrates this by making their offerings concise yet captivating, increasing time spent on their site and driving organic traffic.

6. They Engage Emotionally

Using storytelling and visuals, explainer videos build emotional connections. Our video on men’s day resonates by reflecting emotions that men can have too, along with relatable scenarios. This approach enhances customer loyalty and makes your brand memorable.

7. They Enhance Brand Personality

Explainer videos highlight your brand’s unique style and values. Hound Studios’ outdoor brand video used storytelling to convey a likable brand personality. This approach not only differentiates you from competitors but also ensures your audience resonates with your values.

6 Tips for Making Your Explainer Video Stand Out

As one of the best animation companies in Kolkata, we always make sure to follow these tips while creating explainer videos for our clients. Surely these tips will make your video loved by your customers.

1. Know Your Audience Like the Back of Your Hand

Your video will only click with people if it feels like it’s made just for them. Research what they care about, the problems they’re trying to solve, and how they like to engage with content. Put extra effort into your research, and take ideas from surveys, social media comments, or even keyword searches to find out.

When you address their exact needs, you do not just create a video, you build strong connections with customers.

2. Use Storytelling to Simplify and Connect

People love a good story, especially one that reflects their experiences. A compelling narrative not only simplifies complex ideas but also makes your video more relatable and memorable.

For example, start with a relatable problem, show how your product or service solves it, and end with a positive transformation. Stories don’t just sell, they inspire trust and emotion.

3. Invest in Professional Sound and Visuals

Ever clicked away from a video with bad sound or shaky visuals? Exactly. High-quality visuals and crisp audio show that you care about your content and, by extension, your audience. Use smooth animations, clear narration, and balanced sound design to create a polished experience. Viewers are more likely to stick around and remember your brand when the video feels professional.

4. Build on What the Data Tells You

The beauty of digital marketing is the data it provides. Check where viewers drop off in your videos, which parts they rewatch, and what grabs their attention. Use these insights to refine your approach. Maybe it’s shortening the intro or reworking the CTA. Data lets you tweak until your video delivers exactly what your audience needs.

5. Keep Your Brand Front and Center

Your video isn’t just telling a story, it’s showcasing your brand. Stick to your brand colors, fonts, and tone throughout the video. From the first second to the last, the viewer should feel like your brand is present. This consistency not only builds trust but also makes your content instantly recognizable in the sea of online videos.

6. Test, Tweak, and Repeat

Before launching your video, show it to a sample of your audience and get their feedback. What did they like? What didn’t hit the mark? Testing lets you fix any weak spots, ensuring your final version shines. Don’t stop there, analyze its performance after launch and use those insights for your next project. Continuous improvement keeps your videos relevant and impactful.

What Type of Explainer Video Should You Choose?

Choosing the right type of explainer video depends on your industry, target audience, and communication goals. Here are the key types and their use cases:

1. Animated Explainer Videos

Use Case: Best for simplifying complex ideas or technical concepts. Ideal for industries like technology, finance, or healthcare.
Example: JustCall’s collaboration with HubSpot used an animated explainer video to communicate their product’s value. Animated explainer video creators like Cputek excel in delivering visually appealing and effective solutions.

2. Whiteboard Animation Videos

Use Case: Perfect for educational purposes or when demonstrating processes step-by-step. Commonly used in e-learning, healthcare, and corporate training.
Example: Many explainer video companies create whiteboard videos to simplify ideas for audiences, which creates engaging corporate training videos.

3. Motion Graphics Videos

Use Case: Ideal for industries requiring dynamic and professional visuals, such as software, fintech, B2B services, or even to frame your brand story.
Example: Cputek, a top-tier animated explainer video maker, produced a motion graphics video for an enterprise solution, making complex services understandable and appealing.

4. Live-action Explainer Videos

Use Case: Builds a personal connection by using real people to convey trust and authenticity. Best for lifestyle, retail, or service-based businesses.
Example: Retail brands like Warby Parker use live-action explainer videos to showcase their products and humanize their brand.

5. Testimonial Videos

Use Case: Adds credibility by featuring real customer stories. Effective for industries like consulting, SaaS, or financial services.
Example: M&M Financial Consulting leveraged testimonial videos to build trust and reinforce their brand’s reliability.

Collaborating with expert explainer video creators ensures your video aligns with your goals. Whether it’s an animated explainer video or a live-action approach, creative agencies specialize in crafting videos tailored to your needs.

FAQs

1. What are the benefits of working with animated explainer video creators?

Animated explainer video creators simplify complex ideas into visually engaging content. They help communicate technical concepts effectively, making them ideal for industries like technology and healthcare. Companies like Cputek specialize in crafting high-quality animated explainer videos that captivate audiences and drive results.

2. How do explainer video companies improve brand visibility?

Explainer video companies enhance brand visibility by creating professional, engaging content tailored to your goals. By leveraging tools like SEO-optimized videos and storytelling, marketing companies ensure your videos reach the right audience and boost recognition across platforms.

3. Which industries benefit most from hiring an animated explainer video maker?

Industries like technology, finance, and healthcare benefit greatly from animated explainer video makers. These professionals produce videos that break down complex information, making it easier for audiences to understand your offerings and connect with your brand.

Conclusion

Explainer videos are no longer just a trend. Brands are leveraging videos as tools for storytelling to drive results. They simplify complex ideas, build trust, and boost your brand’s personality while engaging audiences emotionally and strategically throughout the customer journey.

As we step into 2025, their versatility, cost-effectiveness, and impact will only grow stronger, especially with the advancements in generative AI.

Brands are choosing explainer videos because they work. Whether it’s increasing website traffic, improving customer understanding, or creating emotional connections, these videos deliver tangible results that words alone often can’t achieve.

By following the tips outlined in this blog and selecting the right type of explainer video for your audience, you can craft content that captivates, informs, and converts. So why wait? Start telling your brand story through explainer videos today, if overwhelming, take the help of explainer video creators, and watch your business thrive in a world where visual storytelling rules.

Suchismita Sinha

cputek.in

Posted on 30/12/202430/12/2024 by Suchismita Sinha

The Secret to Viral Marketing? Explainer Videos

Introduction

We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?

People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.

What are explainer videos?

Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.

Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.

What are the features of viral marketing that Explainer videos have

If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.

Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.

Tips to create a viral explainer video

Know your target audience well

Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.

Well-written video script

The key is to write a video script that tells your audience how your product or service can help them brief.

You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem.

Break down complex concepts and explain them in simple language. Videos in story format create better engagement.

Short and crisp

Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.

Keep audience engaged

As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention.

Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.

call-to-action

Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”.

Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.

Types of explainer videos

Animated

These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.

This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.

Motion graphics

These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.

Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget.

Whiteboard animation

This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.

Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos.

Live action

In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.

Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally.

These are best for person-oriented products.

Screencast

Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides.

These are best for showing your audience directly how to use a new application or your products/services.

Why it is a must-have tool in your marketing strategy

Hard to beat

Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.

More engaging than texts

Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.

Simple to share with others

Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.

Boost conversion

Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.

Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion.

Choosing explainer video companies the right way

The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works.

Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.

Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.

Conclusion

Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.

Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out.

FAQs

1. How do explainer video companies make marketing videos go viral?

Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.

2. What are the tips by animation companies in Kolkata to create viral explainer videos?

With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action.

3. What makes an animation company Kolkata good to outsource explainer video projects?

Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects.

Suchismita Sinha

cputek.in

Posted on 26/07/202426/07/2024 by Suchismita Sinha