Brand Storytelling - CPUTEK PVT LIMITED

Animated Videos vs. Live Shoots: The ROI Numbers Every CMO Needs to See

Introduction

In a world of constantly diversifying marketing strategies, animation videos and live shoot videos both possess significant potential for promoting brands and communicating the brand message to their ideal consumers. However, when comparing the amount of return on investment (ROI), certain differences are noticed.

As a CMO, every marketing decision you make is tied to ROI, and when it comes to video content, animated videos often deliver more value than live shoots. Whether you’re focused on conversions, scalability, or brand consistency, animation tends to outperform in both effectiveness and cost.

In this blog, we’ll explain why animation is often the smarter choice for CMOs, comparing it with live-action in terms of cost, production time, and long-term impact across different use cases.

The Cost of Production for Animated Videos and Live Shoot Videos

The amount of production cost is one of the critical elements influencing the ROI. One of the leading drawbacks of shooting live videos is that they tend to require a lot of investment before shooting, which can be detrimental to the marketing budget of a company that needs to create multiple videos partnering with an animated video production company. Consider the following breakdown:

Production Costs of Live Action Videos/ Live Shoots:

Actors and Talent: Professional actors typically cost between ₹30,000 to ₹2,00,000 per day, depending on their experience and role in the video.
Location and Set Design: Renting a location for a shoot can range from ₹50,000 to ₹5,00,000 per day, depending on the venue and complexity, plus additional costs for set design, props, and crew.
Crew and Equipment: A typical crew (director, cameramen, sound technicians, etc.) can cost anywhere from ₹1,00,000 to ₹5,00,000 per day, not including equipment rentals.
Post-production: Editing and post-production (color grading, sound mixing, visual effects) often add another ₹1,50,000 to ₹5,00,000 to the total cost.

Considering all these elements, a high-quality live-action video could easily cost you anywhere between ₹7,00,000 to ₹25,00,000 or more for a single production, depending on its complexity.

Animated Video Production Costs:

In turn, there are multiple affordable types of animated videos, including explainer videos or short, simple character animations. A typical animated video production involves:

Storyboarding and Scriptwriting: Typically, this phase can be completed at a fixed rate of around ₹75,000 to ₹2,00,000.
Animation: Depending on the complexity (2D or 3D animation), the cost for animation can range from ₹2,00,000 to ₹12,00,000.
Voiceover and Sound Design: High-quality voice-overs, sound effects, and background music will add around ₹50,000 to ₹1,50,000.

The total cost for an animated video ranges from ₹3,00,000 to ₹15,00,000, with much of the cost variability based on animation style and video length.

Time Requirements for Animated Videos and Live Shoot Videos

As for time, live-action videos are complex since they entail talent coordination, location scouting, Equipment preparation, shooting, and editing time. Production time starts from pre-production and can take 6 to 12 weeks or even more, depending on its specifics.

As for animated videos, the process is typically less complicated. Once the script and storyboard are confirmed with the client, animation studios take 4-8 weeks to complete the video because this form of animation isn’t reliant on variables like weather, talent acquisition, among others.

ROI Breakdown: Animated Videos vs. Live Action Videos

Increased Engagement

Various studies indicate that any given animated video receives better engagement as compared to any live-action video. Explainer animations have been shown to increase engagement by an average of 80% higher than regular animated videos. Making the concepts more understandable while incorporating fun and great graphics ensures viewers spend more time on the content making the chances of conversion better.

For instance, a SaaS firm using an animated explainer video would reach up to 40 % conversions from individuals who viewed the video whereas firms using live action explainer video would experience between 10-15 % increase in conversions. This goes to show that animated videos grab the attention more than any other method, thus making more of an impact and increasing profits.

Conversion Rate

Animated videos are one of the most effective means of communication since they serve to drive conversions. According to a research conducted by Video Brewery and Vidyard, viewers are 97% more likely to buy after watching an animated explainer video. This figure shows how concise visualizations can help render abstract concepts easily understandable and foster action.

Conversely, conversion rates for live-action videos usually rise by approximately 20-30 percent. As entertaining as they are, these formats can sometimes fail to simplify complex concepts and maintain audience interest in today’s digital landscape.

Brand Recognition

Animated videos are also a good way to boost brand awareness. As a tool, animations can be incredible for their style and the choice of the color range, and the inclusion of the personal characters and illustrations. Of course, this creative freedom is easier in animation, whereas with live-action shows and series actors and the set designs restrict the brand’s possibilities.

According to research done by Wyzowl, 91% of marketers said that video aids in brand recognition. Animated videos, however, are typically more effective because they feel fresh, creative, and can incorporate visualization into the content, making it better for brand association. Animated videos are much more effective at creating an enduring impression due to the incorporation of visual elements specific to the business.

Comparison of ROI Metrics

Metric	Animation Videos	Live Shoot Videos
Cost of Production	₹3,00,000 to ₹15,00,000	₹7,00,000 to ₹25,00,000
Average Conversion Rate	4% (Average)	2% (Average)
Average View Count	Higher, as per recent trends	Lower than animated videos
Click-Through Rate (CTR)	Higher than live-action videos	Lower than animation
Customer Retention Rate	Higher due to higher engagement and clearer messaging	Moderate
Total Revenue (Assumed 50k views)	$200,000 (assuming a 4% conversion rate, $100 per sale)	$200,000 (assuming a 2% conversion rate, $100 per sale)
ROI Percentage	3900% (calculated on $5,000 production cost, $200,000 revenue)	300% (calculated on $50,000 production cost, $200,000 revenue)

Industry-Specific Benefits of Animated Videos

Different industries can reap specific benefits from animated videos:

Tech and Software Companies: Animated explainer videos are perhaps the most effective when it comes to the illustration of how software functions. Animation is much more effective in explaining the process than using a large amount of text and complex terms, like in most cases when presenting technical information. This leads to increase in user adoption rates and better customer satisfaction levels.
Healthcare and Pharmaceuticals: Through animated videos, the healthcare and pharmaceutical companies can be in a position to illustrate some procedures or some medical ideas into understandable models for medical practitioners and other ordinary people. Whether one wants to describe a new treatment or wants patients to know about a certain disease, animation is very helpful.
Corporate Training: Animated videos are considered to be very useful for corporate training. The fact that it is self-administered means that employees can go through the training material at their own convenience and at their own speed, and they can always go back to the material when they want and revise. Animation packages enhance engagement, thus promoting better understanding of lessons taught in class.
E-commerce: For online businesses, animated videos can demonstrate how a product can be used, help a buyer through the checkout process, or inform customers of the return policies in amusing ways. This creates confidence in customers and makes them willing to buy the product.

Why Animation Wins the ROI Race

When considering the ROI of animated videos versus live-action videos, several key advantages make animation the superior choice:

Lower Initial Investment: Animated videos are generally more affordable to produce than live-action videos.
Higher Engagement and Conversion: Animated videos see higher engagement rates, with research indicating 97% of viewers are more likely to buy after watching an animated explainer video.
Long-Term Flexibility: Animation allows for easy updates, making it more adaptable and cost-effective for businesses with evolving products.
Industry-Specific Benefits: Animation excels in industries such as technology, healthcare, and e-commerce, where explaining complex ideas is essential.

FAQs

1. Which is better, animated or live-action?

As far as goals are concerned, for marketing or branding purposes, animation is more effective. It’s more flexible, easier to update, and grabs attention fast, especially online.

2. What’s more expensive, live-action or animation?

Live-action usually costs more. Overall, you are spending money on cameras, crews, actors, location, and editing. Animation gets rid of all that, and offers you a budget-friendly production cost.

3. What takes longer, live-action or animated?

Doing live-action takes much time due to the planning, shooting schedules, and retakes. Animation is far easier in this aspect, you can adjust some aspects of your animation video without hiring a whole team again.

4. What are the benefits of using animation over real life?

Animation is best because it allows you to have full creativity while working on projects. You can promote anything, products, ideas or data in a fun and clear way Also, there is no concern of place and searching for the right talent.

Conclusion

Animated videos have a higher potential in terms of ROI compared to live-action videos. Not only are they cheaper to create, but they are also more effective than live-action videos in terms of engagement, conversion rates, and brand awareness. If a business has a finite budget for advertising or marketing and would like to get more than its money’s worth, then animation is the ideal shot to take.

Suchismita Sinha

By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)

cputek.in

Posted on 16/06/2025 by Suchismita Sinha

20+ Awesome Explainer Video Examples (2025)

Introduction

Explainer videos are powerful tools for businesses to connect with their audience. Whether you are promoting a product, service, or idea, an explainer video helps convey your message in a simple and engaging manner. These videos are highly effective in boosting brand awareness and increasing customer engagement.

They break down complex concepts into digestible information, allowing viewers to easily understand what you offer. In 2025, the popularity of explainer videos continues to rise, and companies are increasingly investing in professional explainer video companies to ensure their messages reach the right audience.

In this blog, we will explore over 20 amazing explainer video examples that will inspire you. Whether you are creating an explanation video for your business or looking for ideas for your next marketing campaign, this list will give you a glimpse of what works.

Why Explainer Videos Are Important

Explainer videos are essential tools for businesses to present their products, services, or ideas in a simple and visually engaging way. A well-crafted explainer video quickly captures attention, simplifies complex information, and ensures viewers retain the message.

These videos use dynamic storytelling, captivating visuals, and animation to keep the audience engaged, making information more digestible and memorable.

The key benefit of explainer videos is clarity. They break down complex concepts into easy-to-understand, bite-sized information, which leads to higher conversions as viewers better grasp the value of a product or service. Additionally, explainer videos are highly shareable, helping brands extend their reach through social media.

When crafted well, an explainer video not only clarifies your business’s message but also serves as a powerful marketing tool. Partnering with an explainer video company in India can significantly enhance your business’s visibility and customer engagement, creating impactful content that resonates with your target audience.

20 Awesome Explainer Video Examples

Now, let’s dive into some explainer video examples to see how these videos are being used creatively across different industries.

1. Dropbox

Dropbox is a well-known cloud storage service that allows users to store, access, and share files easily. Its explainer video simplifies the concept of cloud storage by walking viewers through the service’s key features. The video demonstrates how Dropbox offers easy file syncing across devices, sharing capabilities, and online collaboration. The explanation video does an excellent job of breaking down the service in a clear and understandable way, even for those unfamiliar with cloud-based services. Dropbox’s video became an essential marketing tool for explaining its benefits and attracting new users, showcasing the power of explainer videos.

2. Airbnb

Airbnb’s explainer video is a great example of how to use visuals and clear messaging to convey a service’s value. The video highlights how Airbnb connects travelers with unique accommodations around the world, simplifying the booking process. With fun animations and a clear voiceover, the video explains how users can both list their spaces and book stays with ease. Airbnb’s explainer video appeals to both hosts and guests, showing how the platform offers flexibility, convenience, and security. It’s a perfect demonstration of how an explainer video can introduce a business model and attract a wide audience.

3. Slack

Slack’s explainer video introduces the platform as a central hub for team communication. Through a concise and engaging video, it demonstrates how Slack organizes conversations, integrates with other tools, and helps teams stay connected. The explainer video walks users through the features like channels, direct messaging, and file sharing in a simple, easy-to-follow manner. By using clear visuals and helpful narration, the video shows why Slack is ideal for both large corporations and small teams. It effectively explains the platform’s value proposition, making it an essential part of Slack’s marketing strategy.

4. Dollar Shave Club

Dollar Shave Club’s explainer video became an instant classic due to its humor, simplicity, and clear messaging. The video introduces the concept of a subscription service for shaving products, showcasing how the company delivers high-quality razors directly to customers’ doors. With a witty tone and a direct, no-nonsense approach, the video grabs attention and explains the service in an engaging way. By using relatable language and a fun storyline, the explainer video effectively conveys the brand’s value while making it easy for viewers to understand the service and the benefits it offers.

5. Duolingo

Duolingo’s explainer video is a great example of how to use animation and fun visuals to introduce a language-learning app. The video clearly explains how Duolingo’s lessons work, emphasizing the app’s interactive and gamified approach to learning. Through playful animation, the video shows how users progress through levels, earn rewards, and learn a new language at their own pace. The explainer video is designed to appeal to all ages, making learning a new language feel fun and accessible. It’s a perfect example of how explainer videos can simplify a concept and make it appealing to users.

6. Mailchimp

Mailchimp’s explainer video focuses on the platform’s email marketing tools and how they help businesses reach their customers more effectively. The video walks through Mailchimp’s key features, including email campaign creation, automation, and analytics. With simple animations and clear explanations, the video shows how easy it is to set up a professional email marketing campaign. By focusing on the user experience, the explainer video helps potential customers understand how Mailchimp simplifies email marketing and makes it accessible to businesses of all sizes. It’s a great example of how an explainer video can clarify a complex service.

7. Trello

Trello’s explainer video showcases its project management tool in a straightforward, engaging manner. The video explains how users can create boards, organize tasks, and collaborate with team members to stay on track with projects. Through clear visuals and simple narration, the explainer video demonstrates how Trello helps teams manage their workflows efficiently. The video highlights the platform’s intuitive interface and its flexibility in organizing tasks, making it a go-to tool for productivity. Trello’s explainer video helps potential users quickly understand the value of the platform and how it can streamline project management.

8. Wix

Wix’s explainer video highlights how easy it is to create a website using their drag-and-drop platform. The video walks viewers through the simple steps of choosing a template, customizing it, and publishing a site without any coding knowledge. By showcasing the platform’s user-friendly interface and vast library of design options, Wix’s explainer video makes website creation feel accessible to everyone. The video also emphasizes Wix’s flexibility, showing how users can create various types of websites, from portfolios to online stores. It’s a great example of how explainer videos can simplify the process of using a tool.

9. Zoom

Zoom’s explainer video clearly shows how the platform enables video conferencing, webinars, and online meetings. The video walks users through Zoom’s features, such as scheduling meetings, screen sharing, and virtual backgrounds, in a simple and easy-to-understand manner. With clear visuals and engaging narration, Zoom’s explainer video demonstrates how the platform is useful for both personal and professional meetings. It highlights the ease of use and versatility of Zoom, which has become a household name for online communication. This explainer video effectively captures the platform’s value, making it a key part of Zoom’s marketing efforts.

10. Headspace

Headspace’s explainer video is calm, soothing, and educational, aligning perfectly with the brand’s focus on mindfulness and meditation. The video clearly explains how the app helps users improve their mental health by guiding them through meditation sessions. By using simple animation and a calming voiceover, the video demonstrates how users can build a meditation habit and manage stress. The explainer video is an excellent example of how visuals and narrative can convey a message about mental well-being while encouraging viewers to try out the app’s offerings.

11. Mailerlite

Mailerlite’s explainer video introduces its email marketing platform and highlights its features in a clear, easy-to-follow manner. The video walks viewers through the platform’s tools for creating email campaigns, automating workflows, and analyzing campaign performance. It emphasizes the simplicity of the platform, showing how small businesses can use it to send professional marketing emails without the need for extensive experience. By focusing on Mailerlite’s user-friendly interface, the explainer video makes it clear how the platform can help businesses grow through effective email marketing.

12. Asana

Asana’s explainer video showcases how the platform helps teams manage their tasks and projects in a more organized way. The video clearly explains how users can create tasks, assign them to team members, and track progress. By highlighting Asana’s visual task management system, the explainer video demonstrates how teams can improve their productivity and collaboration. The video uses simple animations and clear messaging to make it easy for viewers to understand how Asana works, making it a great resource for new users looking to streamline their project management processes.

13. Canva

Canva’s explainer video highlights how easy it is to create professional designs using their online platform. The video demonstrates how users can choose templates, customize designs, and create everything from social media posts to presentations. With clear visuals and an engaging voiceover, the video shows how Canva simplifies the design process for people with no graphic design experience. The explainer video emphasizes Canva’s versatility, showcasing its vast library of templates and design elements, making it a valuable tool for individuals and businesses alike.

14. Vimeo

Vimeo’s explainer video shows how the platform allows creators to upload, share, and monetize their videos. The video highlights Vimeo’s professional-grade video player, customizable features, and privacy settings. By showcasing the platform’s capabilities, the video helps users understand how Vimeo is ideal for professionals looking for more control over their video content. With sleek visuals and clear messaging, Vimeo’s explainer video effectively communicates its unique selling points, making it a must-watch for those interested in using the platform for business or creative purposes.

15. GoPro

GoPro’s explainer video is a thrilling, action-packed introduction to their line of cameras. The video showcases how GoPro cameras capture high-quality footage in extreme environments, from mountain climbing to surfing. It emphasizes the durability, portability, and exceptional video quality of the cameras, all while showing breathtaking footage captured by users. The explainer video is designed to resonate with adventurers and content creators, clearly demonstrating how GoPro can capture stunning moments in any situation. This explainer video effectively promotes GoPro’s brand while demonstrating the camera’s capabilities.

16. Shopify

Shopify’s explainer video effectively shows how easy it is to build an online store using the platform. The video highlights the key features of Shopify, such as product management, payment processing, and customizable store designs. It explains how users can launch their own e-commerce business with minimal effort. The explainer video is designed to appeal to entrepreneurs by simplifying the online store creation process. With clear visuals and easy-to-understand narration, Shopify’s explainer video helps users see the value of the platform and understand how it can help them succeed in e-commerce.

17. Bihar’s Clean Energy Revolution Awareness Video

Bihar’s Clean Energy Revolution animated explainer video showcases a remarkable effort to bring sustainable energy solutions to one of India’s most underserved regions. The video highlights how a group of passionate professionals created the Bihar Renewable Energy Development Support Network (BREDSM) to raise awareness about renewable energy and tackle the lack of reliable electricity. It emphasizes the campaign’s success in promoting clean energy and climate action, with a focus on inclusivity, equity, and gender justice.

What makes this video stand out is its clear, impactful messaging and the emphasis on grassroots involvement. By showcasing Bihar’s journey from raising awareness to creating lasting partnerships, the video captures the real-world impact of clean energy initiatives in the region. This explainer video serves as both an educational tool and an inspiring call to action.

18. Ethanol-Blended Petrol Concept

This explainer video effectively uses animation to simplify the concept of ethanol-blended petrol. It starts with a relatable scenario at a petrol pump, where animated characters notice water in the petrol, which then leads to the explanation of how ethanol attracts moisture. The animation visually demonstrates the blending process, making it easy for viewers to grasp how the ethanol blend works and its impact.

What makes this video stand out is its use of clear, engaging animation to break down a complex topic. The visuals not only capture attention but also enhance understanding, showing the economic and environmental benefits of the ethanol blend in a fun, accessible way. It encourages viewers to support the shift towards ethanol-blended petrol while also promoting proper vehicle maintenance.

19. Sky ERP Export Plus

This animated product explainer video for Sky ERP Export Plus highlights how the software simplifies export management by automating key processes like generating invoices, handling packing lists, and tracking shipments. It emphasizes the ease of managing pre- and post-shipment documents and preventing errors.

The video stands out through its use of animation, which clearly demonstrates how the software streamlines tasks like digital signatures, e-invoices, and shipment tracking. The engaging visuals make the software’s benefits easy to understand, helping businesses see how it can improve efficiency in export transactions.

20. Mitro App

The Mitro App explainer video highlights how the app helps Indian farmers by allowing them to rent equipment, access skilled services, and connect with experts. It addresses key challenges like high costs and limited access to resources, ultimately improving farming efficiency and productivity.

What makes this video stand out is its use of 2D motion graphics. The animation brings the app’s features to life in a simple, engaging way, showing how farmers can share resources and benefit from expert advice. The motion graphics enhance the message by clearly illustrating complex ideas, making the solution more relatable and easy to understand. This animation style effectively simplifies the app’s impact, making it visually appealing while conveying real-world benefits for farmers.

FAQs

1. What is an explainer video, and why is it important for businesses?

An explainer video is a short, engaging video that simplifies a product, service, or concept using visuals, animation, and narration. It helps businesses quickly convey complex information, capture attention, and increase engagement. Explainer videos are key for boosting brand visibility and converting visitors into customers.

2. How can I find the best explainer video company in India?

To find the best explainer video company in India, research agencies with a strong portfolio and relevant experience. Consider their creativity, communication, and delivery timelines. Check client reviews, request quotes, and review samples of previous work to ensure they meet your needs.

3. What are the benefits of using explainer videos in marketing campaigns?

Explainer videos simplify complex concepts, making them more engaging and understandable. They increase conversions by clearly showcasing a product’s value and are highly shareable on social media, boosting brand exposure. These videos help audiences connect with a brand and take actions like making purchases or signing up for services.

4. How long should an explainer video be for optimal effectiveness?

The ideal length for an explainer video is 60 to 90 seconds. This duration effectively conveys the message while keeping viewers engaged. Short and concise videos are more likely to maintain attention and prompt action, though the length may vary depending on content complexity and audience.

Conclusion

Explainer videos continue to be one of the most effective ways to communicate ideas and engage with audiences. Whether you are looking for a simple explanation video for your business or want to create something more elaborate, the examples above show how powerful explainer videos can be. If you are looking for professional help to create an explainer video, consider working with an explainer video company in India that can deliver quality results at an affordable price.

By using storytelling, animation, and clear visuals, explainer videos can break down complex ideas and make them accessible to a broad audience. The right explainer video can boost your marketing efforts, increase brand awareness, and ultimately drive conversions. So, take inspiration from these awesome examples for crafting your explainer videos better.

About Us

Cputek is a leading explainer video company in India, specializing in creating impactful animations and branding solutions. We craft dynamic explainer videos, animated brand stories, and promotional content that engage, educate, and convert. Our creative team combines technical expertise and storytelling to bring your brand’s vision to life and enhance your digital presence.

Suchismita Sinha

cputek.in

Posted on 02/04/2025 by Suchismita Sinha

Why More Brands Are Choosing Explainer Videos to Tell Their Story

Introduction

Have you ever experienced a picture or a video sometimes communicating better than words? Well, explainer videos do this job so well that your target audience loves consuming more of that, eventually converting them into paying customers.

While 60%+ businesses prefer explainer videos, more than 80% of B2B businesses use these videos to better explain their product or services. Not only that, but 76% of marketers believe that explainer videos also convert customers easily, increasing sales.

There are more benefits of using explainer videos than you can imagine. In this blog, we have highlighted 7 key reasons why explainer videos will stand out even in 2025 and be the most preferred choice by brands, followed by tips to make better videos. Stick around.

7 Reasons Why More Brands Are Choosing Explainer Videos to Tell Their Story

In 2025, explainer videos will be more cost-effective, versatile, and powerful tools for building connections, simplifying messages, and driving conversions because of generative AI. We have explained below a few key reasons why brands and their customers both love them.

1. They Build Trust and Credibility

Explainer videos allow brands to introduce themselves in an authentic, relatable way. For example, the video Vidico created for Zeelo immediately grabs attention by addressing a common problem and providing solutions, which builds trust. When your audience feels understood, they’re more likely to connect with your brand and its offerings.

They Increase Brand Recognition

Explainer videos help you engage your audience while showcasing your unique value. By incorporating these videos into your marketing, like our video for Car’O’Bar, you not only increase user engagement but also leave a lasting impression. This leads to better brand recall and customer loyalty.

3. They Are Versatile Across the Sales Funnel

From introducing your brand to nurturing leads, explainer videos fit every stage of the customer journey. For instance, a testimonial video can show how such videos can highlight success stories while building confidence in prospective clients and guiding them toward a purchase.

4. They Simplify Complex Concepts

If your product or service is technical or intricate, explainer videos can break it down. JustCall’s collaboration with Hubspot showcased how their video simplified a potentially overwhelming concept, helping customers grasp their value more easily. Clear explanations translate to better customer understanding and conversions.

5. They Boost SEO and Website Traffic

Embedding explainer videos on your website can enhance engagement and boost search rankings. Google prioritizes content that retains users longer. UpSend’s video demonstrates this by making their offerings concise yet captivating, increasing time spent on their site and driving organic traffic.

6. They Engage Emotionally

Using storytelling and visuals, explainer videos build emotional connections. Our video on men’s day resonates by reflecting emotions that men can have too, along with relatable scenarios. This approach enhances customer loyalty and makes your brand memorable.

7. They Enhance Brand Personality

Explainer videos highlight your brand’s unique style and values. Hound Studios’ outdoor brand video used storytelling to convey a likable brand personality. This approach not only differentiates you from competitors but also ensures your audience resonates with your values.

6 Tips for Making Your Explainer Video Stand Out

As one of the best animation companies in Kolkata, we always make sure to follow these tips while creating explainer videos for our clients. Surely these tips will make your video loved by your customers.

1. Know Your Audience Like the Back of Your Hand

Your video will only click with people if it feels like it’s made just for them. Research what they care about, the problems they’re trying to solve, and how they like to engage with content. Put extra effort into your research, and take ideas from surveys, social media comments, or even keyword searches to find out.

When you address their exact needs, you do not just create a video, you build strong connections with customers.

2. Use Storytelling to Simplify and Connect

People love a good story, especially one that reflects their experiences. A compelling narrative not only simplifies complex ideas but also makes your video more relatable and memorable.

For example, start with a relatable problem, show how your product or service solves it, and end with a positive transformation. Stories don’t just sell, they inspire trust and emotion.

3. Invest in Professional Sound and Visuals

Ever clicked away from a video with bad sound or shaky visuals? Exactly. High-quality visuals and crisp audio show that you care about your content and, by extension, your audience. Use smooth animations, clear narration, and balanced sound design to create a polished experience. Viewers are more likely to stick around and remember your brand when the video feels professional.

4. Build on What the Data Tells You

The beauty of digital marketing is the data it provides. Check where viewers drop off in your videos, which parts they rewatch, and what grabs their attention. Use these insights to refine your approach. Maybe it’s shortening the intro or reworking the CTA. Data lets you tweak until your video delivers exactly what your audience needs.

5. Keep Your Brand Front and Center

Your video isn’t just telling a story, it’s showcasing your brand. Stick to your brand colors, fonts, and tone throughout the video. From the first second to the last, the viewer should feel like your brand is present. This consistency not only builds trust but also makes your content instantly recognizable in the sea of online videos.

6. Test, Tweak, and Repeat

Before launching your video, show it to a sample of your audience and get their feedback. What did they like? What didn’t hit the mark? Testing lets you fix any weak spots, ensuring your final version shines. Don’t stop there, analyze its performance after launch and use those insights for your next project. Continuous improvement keeps your videos relevant and impactful.

What Type of Explainer Video Should You Choose?

Choosing the right type of explainer video depends on your industry, target audience, and communication goals. Here are the key types and their use cases:

1. Animated Explainer Videos

Use Case: Best for simplifying complex ideas or technical concepts. Ideal for industries like technology, finance, or healthcare.
Example: JustCall’s collaboration with HubSpot used an animated explainer video to communicate their product’s value. Animated explainer video creators like Cputek excel in delivering visually appealing and effective solutions.

2. Whiteboard Animation Videos

Use Case: Perfect for educational purposes or when demonstrating processes step-by-step. Commonly used in e-learning, healthcare, and corporate training.
Example: Many explainer video companies create whiteboard videos to simplify ideas for audiences, which creates engaging corporate training videos.

3. Motion Graphics Videos

Use Case: Ideal for industries requiring dynamic and professional visuals, such as software, fintech, B2B services, or even to frame your brand story.
Example: Cputek, a top-tier animated explainer video maker, produced a motion graphics video for an enterprise solution, making complex services understandable and appealing.

4. Live-action Explainer Videos

Use Case: Builds a personal connection by using real people to convey trust and authenticity. Best for lifestyle, retail, or service-based businesses.
Example: Retail brands like Warby Parker use live-action explainer videos to showcase their products and humanize their brand.

5. Testimonial Videos

Use Case: Adds credibility by featuring real customer stories. Effective for industries like consulting, SaaS, or financial services.
Example: M&M Financial Consulting leveraged testimonial videos to build trust and reinforce their brand’s reliability.

Collaborating with expert explainer video creators ensures your video aligns with your goals. Whether it’s an animated explainer video or a live-action approach, creative agencies specialize in crafting videos tailored to your needs.

FAQs

1. What are the benefits of working with animated explainer video creators?

Animated explainer video creators simplify complex ideas into visually engaging content. They help communicate technical concepts effectively, making them ideal for industries like technology and healthcare. Companies like Cputek specialize in crafting high-quality animated explainer videos that captivate audiences and drive results.

2. How do explainer video companies improve brand visibility?

Explainer video companies enhance brand visibility by creating professional, engaging content tailored to your goals. By leveraging tools like SEO-optimized videos and storytelling, marketing companies ensure your videos reach the right audience and boost recognition across platforms.

3. Which industries benefit most from hiring an animated explainer video maker?

Industries like technology, finance, and healthcare benefit greatly from animated explainer video makers. These professionals produce videos that break down complex information, making it easier for audiences to understand your offerings and connect with your brand.

Conclusion

Explainer videos are no longer just a trend. Brands are leveraging videos as tools for storytelling to drive results. They simplify complex ideas, build trust, and boost your brand’s personality while engaging audiences emotionally and strategically throughout the customer journey.

As we step into 2025, their versatility, cost-effectiveness, and impact will only grow stronger, especially with the advancements in generative AI.

Brands are choosing explainer videos because they work. Whether it’s increasing website traffic, improving customer understanding, or creating emotional connections, these videos deliver tangible results that words alone often can’t achieve.

By following the tips outlined in this blog and selecting the right type of explainer video for your audience, you can craft content that captivates, informs, and converts. So why wait? Start telling your brand story through explainer videos today, if overwhelming, take the help of explainer video creators, and watch your business thrive in a world where visual storytelling rules.

Suchismita Sinha

cputek.in

Posted on 30/12/202430/12/2024 by Suchismita Sinha