Introduction
How many times have you struggled to convince customers to buy an insurance product? Have you tried sending animated videos to your prospects?
Traditional sales methods like cold calls, handing out leaflets, standing in malls, often lead to rejection and wasted effort. Customers are overwhelmed by lengthy explanations, complicated terms, and boring sales pitches.
But people are interested in insurance, they just want quick, clear, and engaging information.
That’s where animated videos come in. They help you explain complex policies in under a minute, grab attention instantly, and simplify your message.
With video and animation, you can connect with your prospects more effectively, reduce rejection, and boost conversions.
This blog shows how animated videos can transform your insurance sales approach and help grow your business.
Why Animated Videos Are the Key to Better Insurance Sales
If you’re finding it hard to make your insurance offers stand out, you’re not alone. Traditional sales methods aren’t as effective as they once were. Animated videos offer a new and engaging way to connect with your audience and get your message across clearly.
We’ve worked on several insurance policy ads that highlight how animation simplifies complex topics and makes insurance offers more relatable. These videos grab attention and keep viewers interested, turning a typically dry subject into something people actually want to watch.
By using animation, you can cut through the clutter of old-fashioned sales approaches. Video makes your policies easier to understand and more enjoyable to watch, leading to better engagement and stronger connections with your audience.
Want to see it in action? Check out some of our top banking related animated videos. These projects show just how effective animation is when it comes to selling insurance.
Why Too Much Talking Isn’t the Answer
Insurance agents have always been great at talking. But the problem is, people don’t always listen.
Why? Because information overload is real. When agents go on and on, they lose their audience. Customers just want the facts, what the policy covers, what it costs, and how it helps them. That’s it.
But how do you condense all that info into something that’s both clear and engaging?
This is where animation steps in. Instead of explaining complex terms for hours, animation simplifies everything into bite-sized, digestible visuals.
The Magic of Animation
Animation helps break down complicated ideas into easily understandable chunks. It transforms dry, hard-to-understand insurance jargon into fun and engaging visuals.
Imagine explaining “premium”, “deductible”, or “coverage options” in a 60-second animated video. Video and animation help make these topics relatable and memorable.
And let’s be honest, who wants to read through pages of text when you can watch an entertaining video that explains it all in a few minutes?
People’s Attention Span is Short – Video Grabs It Fast
You only have 8 seconds to grab someone’s attention online.
In the blink of an eye, people decide whether they’re going to pay attention or keep scrolling.
So, how do you keep them hooked?
It’s all about movement, color, humor, and emotion, things that animated videos excel at.
A video production company knows how to hook your audience from the very first second. They craft videos that are not just informative but also visually appealing, keeping your audience engaged and interested.
What Insurance Companies Usually Do (And Why It Doesn’t Work)
Let’s talk about the typical methods insurance companies use:
- Lengthy brochures filled with jargon
- Static ads with generic stock images
- Flyers that end up in the trash
- Robotic, scripted videos that put people to sleep
Now, ask yourself: Would you stop scrolling for any of that?
Of course not.
People ignore boring, repetitive content. But when you make animated videos, you stand out. You make insurance more fun and easy to understand.
You turn something dry and complicated into a story people actually want to watch.
What Happens When You Use Animation
Switching to animated videos changes everything. Here’s what happens:
- Clear Messaging
You explain complex terms like “variable interest” or “co-pay” in 30 seconds. Simple. Clear. Effective. - Building Trust
People connect with stories. A short animation about how someone got help with their car insurance is way more relatable than a boring fact sheet. - Better Conversions
More views. More clicks. More sign-ups. Animation has been proven to increase customer engagement and sales.
Move Beyond Just Selling, Start Connecting
People don’t want to be sold to, they want to feel understood.
When you work with a video production company, they help you craft a message that speaks to your audience’s needs. Instead of just saying, “We offer the best insurance,” you’ll say, “We help you protect what matters most to you.”
And with animation, that message becomes even more engaging. It resonates better. It sticks.
Real Results from Real Brands
Let’s take a look at some real-world examples:
- A credit union posted a 45-second animated video about their home loans. Result? A 100% increase in website visits within a week.
- A financial app used an animated ad on social media. Result? Thousands of new apps are installed.
- A payday loan company created a short animation to explain their new policy. Result? A 60% drop in customer questions.
It’s not magic. It’s just the power of clear, engaging animation. Video and animation work to grab attention and get results.
Is Animation Expensive?
One question that comes up a lot is: “Isn’t animation expensive?”
Not necessarily.
Many video production companies offer packages that can fit your budget. Some even use template-based animation, which keeps costs low while maintaining a professional look.
You don’t need Pixar-quality animation to get results. What matters is the story and how you present it. A well-crafted animated video is more than enough.
Where to Use Your Animated Videos
Once you’ve got your animated video, the fun doesn’t stop there. You can use it anywhere:
- Your website homepage
- Landing pages for specific policies
- Social media ads
- YouTube pre-roll ads
- Email campaigns
- In-branch digital displays
Animated videos are versatile. With the help of a video production company, you can easily adapt the same video for different platforms.
One video. Multiple uses.
Keep It Short, Keep It Focused
Animated videos don’t need to be long. In fact, shorter is better.
Aim for a 30- to 90-second video that conveys one clear message. Focus on solving the viewer’s problem, not on listing every feature.
For example:
- “Looking for home insurance? Here’s how we can help.”
- “Need life insurance? See how easy it is to get covered.”
Short. Simple. To the point. And most importantly, memorable.
Add a Personal Touch (Even Without Real People)
You might think animation isn’t personal. But it is, if done right.
When you create a relatable character, the animation becomes personal. It’s like seeing a friend walk through a scenario similar to your own.
Good video production companies know how to add human elements even when using animated characters. The right voice over, tone, and music can make all the difference in making your video feel warm and engaging.
Animation is a Marketing Team’s Best Friend
As part of a marketing team, animated videos are a real time-saver. You no longer have to write lengthy emails or create multiple graphics for every campaign.
Instead, you make animated videos that convey your message in one go. Then, you use it across all channels:
- Onboarding new customers? Send the video.
- Promoting a limited-time offer? Post the video.
- Explaining a policy change? Share the video.
It’s quick. It’s efficient. And it keeps everything consistent.
How to Choose the Right Video Production Company
Ready to get started with animation? Here’s what to look for in a video production company:
- A clear process from start to finish
- A style that matches your brand
- Options for voice overs, captions, and music
- Experience working with insurance companies or service industries
- Positive reviews or work samples
A good video production company will guide you through the entire process, from script to final video. You don’t need to know how to animate, they’ll take care of that for you.
Let Your Customers Speak for You
Want to take your animated videos even further? Include customer testimonials.
People trust people. When your animated video includes a story about how a customer benefited from your service, it feels real. It builds credibility and trust.
It’s one thing for you to say your policies are great. It’s another for an animated character to show how your insurance helped them get back on their feet.
Don’t Wait, Get Started with Animation Now
If your current marketing strategy isn’t working, it’s time for a change. Animation is a fresh approach that gets results.
Start with one video. One message. One story. And watch as it transforms the way people interact with your insurance company.
You won’t regret it.
FAQs
1. How do animated videos help in selling insurance?
Animated videos simplify complex insurance terms, making them easy to understand. They engage potential clients by telling a relatable story, showing how different policies work in real-life situations. With the help of a video production company, you can create videos that effectively communicate your message and improve customer engagement.
2. Why should I choose animation over traditional insurance ads?
Traditional ads often fail to capture attention or explain insurance clearly. Animated videos make the content more engaging and digestible. A video production company can help you craft an animation that breaks down policies and builds trust, making it easier for clients to make decisions, all while staying entertained.
3. Can animated videos work for all types of insurance policies?
Animated videos are versatile and can be tailored for any insurance policy. Whether it’s health, home, or auto insurance, animations can explain the coverage in simple, entertaining ways. A video production company will ensure the video is suited to your specific offering, improving understanding and customer interaction.
4. How long should my insurance animated video be?
The ideal length for an animated video is between 30 to 90 seconds. This allows you to communicate essential information quickly and clearly without overwhelming your audience. A video production company can help create a concise, impactful video that conveys your insurance offerings while keeping the viewer’s attention.
Conclusion
The truth is, insurance policies don’t have to be boring. They just need to be presented in a way that’s clear, engaging, and easy to understand.
By using video and animation, you can capture your audience’s attention, build trust, and boost conversions. So, if you’re still relying on long meetings and wordy brochures, it’s time to switch things up.
Let animation do the heavy lifting and watch your business grow.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
