Category: Video Marketing

Introduction

We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?

People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.

What are explainer videos?

Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.

Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.

What are the features of viral marketing that Explainer videos have

If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.

Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.

Tips to create a viral explainer video

Know your target audience well

Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.

Well-written video script

The key is to write a video script that tells your audience how your product or service can help them brief.

You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem. 

Break down complex concepts and explain them in simple language. Videos in story format create better engagement.

Short and crisp

Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.

Keep audience engaged 

As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention. 

Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.

call-to-action

Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”. 

Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.

Types of explainer videos

Animated 

These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.

This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.

Motion graphics

These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.

Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget. 

Whiteboard animation 

This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.

Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos. 

Live action 

In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.  

Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally. 

These are best for person-oriented products. 

Screencast 

Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides. 

These are best for showing your audience directly how to use a new application or your products/services. 

Why it is a must-have tool in your marketing strategy 

Hard to beat 

Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.

More engaging than texts

Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.

Simple to share with others 

Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.

Boost conversion 

Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.

Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion. 

Choosing explainer video companies the right way

The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works. 

Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.

Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.

Conclusion

Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.

Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out. 

FAQs

1. How do explainer video companies make marketing videos go viral?

Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.

2. What are the tips by animation companies in Kolkata to create viral explainer videos?

With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action. 

3. What makes an animation company Kolkata good to outsource explainer video projects?

Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects.