Video Marketing - CPUTEK PVT LIMITED

Introduction:

If we explore today’s marketing industry, attention spans are shrinking everywhere, and businesses are constantly looking for innovative ways to communicate their message effectively. This is where explainer videos have emerged as a solution. Whether it’s a startup pitching its next big idea, a tech company simplifying its product, or a brand trying to captivate its audience, explainer videos break down complex concepts into engaging, digestible visuals.

India, known for its vibrant animation industry and cost-effective creative solutions, has become a global hotspot for high-quality explainer video production. With a blend of artistic storytelling, cutting-edge technology, and affordability, Indian studios are crafting videos that not only engage but also convert. But with so many options, how do you choose the right one?

In this blog, we dive deep into the Top Explainer Video Companies in India, showcasing the best studios that can bring your brand’s vision to life. Whether you need 2D animation, 3D motion graphics, or whiteboard explainer videos, these companies have the expertise to deliver compelling content that drives results. Let’s explore India’s leading names in the world of explainer video production!

1. What Are Explainer Videos?

Explainer videos are short, engaging videos designed to convey complex ideas in a simple, visually appealing, and easily digestible format. They help businesses introduce their products, services, or concepts in a way that captures audience attention and improves understanding. Efficient Explainer video companies ensure – video length ranging from 30 seconds to 2 minutes, top notch in marketing campaigns, product launches, social media, and corporate training.

Explainer Video companies produces:

2D Animation: Uses flat, two-dimensional visuals to tell a story in a smooth and engaging manner. Ideal for startups and SaaS businesses.
3D Animation: More advanced and visually rich, creating a realistic and immersive experience. Often used in medical, architectural, and high-tech industries.
Whiteboard Animation: Simulates hand-drawn illustrations on a whiteboard, perfect for educational and explainer-style storytelling.
Live-Action Explainers: Involves real people and environments to establish a human connection, commonly used for testimonials and brand introductions.
Motion Graphics & Infographics: Uses animated graphics and data visualization to explain complex topics concisely. Great for corporate presentations.
Stop Motion Animation: A frame-by-frame animation technique that adds a unique and artistic touch to storytelling.

By simplifying information and delivering it in an engaging format, explainer videos increase audience retention, boost conversions, and enhance brand awareness, making them an essential tool in modern marketing strategies.

Why Explainer Videos Matter – The Numbers Speak

These numbers are enough to show how the trend curve is aligning towards the explainer videos –

96% of people have watched an explainer video to learn more about a product or service. (Source: Wyzowl)
84% of marketers say explainer videos have helped them generate more leads. (Source: HubSpot)
A well-crafted explainer video can increase conversion rates by 80% when placed on a landing page. (Source: Unbounce)
India’s animation and VFX industry is projected to reach ₹180 billion (≈$2.2 billion) by 2025, driven by the rising demand for digital content. (Source: FICCI-EY Report 2023)

2. Key Factors to Consider When Choosing an Explainer Video Companies

With countless explainer video companies in the market, selecting the right one for your business can be challenging. Here are some critical factors to consider:

1. Portfolio & Past Work

A strong portfolio showcases a company’s expertise, creativity, and ability to tailor videos to different industries. Look for diversity in animation styles and storytelling quality.

2. Client Testimonials & Reviews

Reviews and feedback from previous clients help assess credibility and reliability of explainer video companies. Platforms like Clutch, Google Reviews, and LinkedIn can provide valuable insights.

3. Pricing & Budget

Explainer video costs vary based on animation type, complexity, and production quality. Budget videos may range from ₹30,000-₹70,000, while high-end productions can go up to ₹10,00,000. Choosing explainer video companies that aligns with your financial constraints without compromising quality.

4. Turnaround Time

Depending on complexity, production can take 2 to 8 weeks. If you need a quick turnaround, ensure the explainer video companies you shortlist, can meet your deadlines without sacrificing quality.

5. Customization & Creativity

Avoid template-based videos that look generic. Top explainer video companies will tailor the script, visuals, and animation style to match your brand’s identity and message.

6. Industry Expertise

Some explainer video companies specialize in specific domains like fintech, healthcare, education, or SaaS. Choosing a firm with experience in your industry ensures they understand your target audience and can create effective messaging.

3. Explainer Video Companies in India

Explainer videos have become a crucial marketing tool for businesses looking to convey their messages effectively. India, with its thriving animation industry, is home to several top-tier explainer video companies specializing in creating engaging explainer videos that help brands tell their stories. Based on factors such as portfolio quality, industry presence, and client feedback, we’ve curated a list of the top explainer video companies in India that excel in animation, storytelling, and business communication.

1. Studiotale

Studiotale is one of the famous names of explainer video companies in this country. Located in Hyderabad, Studiotale specializes in 2D animation and whiteboard explainer videos. With an impressive portfolio that includes over 350 videos for more than 150 international clients such as Coca-Cola, HCL, and Philips, they have established themselves as a leader in the industry. Their pricing ranges from ₹50,000 to ₹3,00,000, catering to various budgets. What sets Studiotale apart is their commitment to high-quality storytelling and a fast turnaround time.

2. What a Story

What a Story offers both 2D and 3D animation along with live-action videos which make this one of the biggies among top explainer video companies . They have worked with notable clients like Mercedes-Benz, TATA, and OYO, which speaks volumes about their credibility and industry presence. Their price range of ₹75,000 to ₹5,00,000 reflects the premium quality of their work. As an award-winning agency, What a Story focuses on creating custom animations that resonate with audiences on a deeper level.

3. MotionGility

MotionGility is an Indore based giant among Explainer Video Companies, specializing in whiteboard animation and motion graphics. Their client roster includes well-known brands like Zoho, Freshworks, and Pfizer. With pricing starting at ₹40,000 and going up to ₹2,50,000, they provide affordable solutions without compromising on quality. MotionGility is recognized for its strong industry reputation and ability to deliver engaging content that simplifies complex ideas.

4. WowMakers

Hailing from Kerala, WowMakers is renowned for its expertise in UI/UX explainers and SaaS product videos. Their impressive clientele includes Google, Uber, and Stanford University. With a price range of ₹1,00,000 to ₹10,00,000, WowMakers delivers high-quality content tailored specifically for tech companies and startups. Their team of skilled animators ensures that each video is not only visually stunning but also strategically effective in conveying the intended message.

5. Village Talkies

Village Talkies, based in Bangalore, focuses on corporate and training videos. They have collaborated with major brands like Lenovo, Bosch, and Toyota. Their pricing ranges from ₹60,000 to ₹4,00,000. Known for their high-end animations and multilingual capabilities, Village Talkies excels at creating content that resonates with diverse audiences. They understand the importance of effective communication in corporate training environments and strive to produce videos – which makes them an ideal brand for these top explainer video companies.

6. Webdew

Webdew belongs to the most efficient group of explainer video companies who excel at 2D animation and motion graphics. Their impressive client list includes HubSpot, Microsoft, and T-Mobile. With prices ranging from ₹50,000 to ₹3,50,000, Webdew has established strong partnerships with global brands through their commitment to quality production services. They focus on creating compelling motion graphics that simplify complex concepts into easily digestible content for viewers. Their international clientele reflects their ability to cater to diverse markets while maintaining high standards of creativity.

7. Brand Animators

Based in Chennai, Brand Animators specializes in animated commercials and 3D explainers. They have worked with prominent clients such as Airtel, BYJU’S, and Zomato. With pricing between ₹80,000 and ₹5,00,000, Brand Animators is known for delivering high-quality 3D animation services that captivate audiences across various platforms. Their focus on storytelling through animation allows them to create engaging content that effectively communicates brand messages while entertaining viewers.

8. Ripple Animation

Ripple Animation, located in Mumbai, is recognized for its high-end 2D and 3D explainers tailored for corporate clients such as ICICI and HDFC Bank. Their pricing ranges from ₹1,00,000 to ₹8,00,000. Ripple Animation excels at crafting narratives that drive business results through compelling visuals and storytelling techniques. They work closely with clients to ensure that each video aligns perfectly with corporate goals while providing an engaging experience for viewers.

9. Video Explainers India

Based in Delhi, Video Explainers India offers both live-action and animated explainer videos at competitive prices ranging from ₹50,000 to ₹3,00,000. Their notable clients include Nestle and Oppo. Known for providing cost-effective solutions suitable for startups as well as established businesses alike; they focus on creating versatile content that can be adapted across various marketing channels. Their commitment to delivering quality within budget constraints makes them an attractive option for many companies.

10. Krisha Studio

Located in Ahmedabad, Krisha Studio specializes in whiteboard animation and product demos at prices ranging from ₹40,000 to ₹2,50,000. With clients like Tech Mahindra and Infosys under their belt; they are known for fast delivery times without compromising quality standards. Krisha Studio’s experienced team works diligently to produce engaging content that effectively showcases products while simplifying complex information for viewers.

4. Pricing Trends for Explainer Video Production in India

The cost varies based on multiple factors, including the animation style, video duration, complexity, script development, voiceover, and revisions and also on explainer video companies . Indian animation studios offer a range of pricing options, making them a cost-effective solution for businesses worldwide. Here’s a breakdown of the pricing trends:

1. Budget-Friendly Explainer Videos (₹30,000 – ₹70,000)

Ideal for startups and small businesses, this category includes basic 2D animation, whiteboard explainer videos, and motion graphics with limited customization. These videos typically have simpler visuals and standard voice overs but effectively communicate the brand message without high production costs.

2. Mid-Range Explainer Videos (₹75,000 – ₹3,00,000)

This is the most popular pricing range, offering custom animations, detailed illustrations, premium voiceovers, and engaging storytelling. Explainer Video Companies in this category provide high-quality 2D animation, motion graphics, and simple 3D elements, catering to SaaS, fintech, healthcare, and e-learning industries.

3. High-End Explainer Videos (₹3,00,000 – ₹10,00,000+)

For businesses seeking premium 3D animation, live-action integration, advanced motion graphics, and hyper-realistic visuals, high-end studios in India offer world-class production quality. These videos are perfect for corporate presentations, product demos, high-budget advertising campaigns, and complex technical explainers.

Factors Affecting Explainer Video Pricing

Animation Style – 2D animation is more affordable than 3D animation, while motion graphics and infographic videos fall in the mid-range.
Video Length – Most explainer videos range between 30 seconds and 2 minutes. Longer videos require more effort and increase costs.
Script & Storyboarding – Some studios include scriptwriting and conceptualization in the package, while others charge extra.
Voiceover & Sound Design – Professional voiceovers (in multiple languages and accents) and custom background scores can affect the overall cost.
Turnaround Time – Urgent projects or express delivery options usually come with additional charges.

Why India Offers Competitive Pricing

India’s animation industry is known for its cost-effective video production while maintaining global quality standards. Compared to US or European studios, Indian explainer video companies offer the same level of creativity and technical expertise at 30-50% lower costs. This makes outsourcing explainer videos to India a smart choice for brands looking for high-quality videos at budget-friendly rates.

By understanding the pricing structure and selecting a company that aligns with their budget, businesses can create engaging, conversion-focused explainer videos without overspending.

Conclusion

India has established itself as a global hub for explainer video production, offering a blend of affordable pricing, creative expertise, and high-quality animation services. Whether you need a 2D animation, 3D explainer video, whiteboard animation, or motion graphics, Indian explainer video companies provide top-notch solutions tailored to your brand’s needs. By considering key factors such as portfolio quality, industry expertise, customization, and pricing, businesses can find the perfect explainer video company to enhance their marketing strategy. With the right explainer video company, brands can effectively engage audiences, boost conversions, and strengthen their digital presence.

FAQs

1. How much does an explainer video cost in India?
Explainer video pricing in India ranges from ₹30,000 to ₹10,00,000+, depending on the animation style, complexity, duration, and customization.

2. What is the ideal length for an explainer video?
Most effective explainer videos are between 30 seconds to 2 minutes long, ensuring clear communication without losing audience interest.

3. How long does it take to create an explainer video?
Production timelines vary from 2 to 8 weeks, depending on the animation complexity, script approval, and revisions required.

4. Why should businesses outsource explainer video production to India?
India offers cost-effective, high-quality animation services with a skilled workforce, cutting-edge technology, and global industry expertise, making it a preferred outsourcing destination.

5. What industries benefit the most from explainer videos?
Explainer videos are widely used in SaaS, fintech, healthcare, e-commerce, education, startups, and corporate training, helping businesses simplify complex ideas and boost engagement.

Suchismita Sinha

By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)

cputek.in

Posted on 21/02/202522/02/2025 by Suchismita Sinha

In Corporate Video Storytelling, Both Vision and Passion Make the Difference

Introduction

Corporate videos have become a crucial tool for businesses. They are not just about showing products or services. They tell stories, create emotional connections, and influence decision-making. However, what separates a forgettable video from a powerful one? The answer is vision and passion.

A video with clear vision ensures that every scene, word, and shot aligns with the brand’s message. Passion, on the other hand, brings life into the story. It makes the audience feel something. Without passion, a corporate video remains just another piece of content buried in an endless stream of digital noise.

In this blog, we will explore how vision and passion drive corporate video storytelling, their impact on business success, and how companies can leverage them effectively.

What is Corporate Video Storytelling?

Corporate video storytelling is the art of using video to tell a brand’s story in a way that captivates and engages viewers. Unlike traditional advertisements that focus on selling, storytelling videos create emotional connections by presenting relatable narratives, real experiences, and meaningful resolutions. These videos focus on your brand’s story and background, what it stands for, and how it matters more rather than just listing product features.

Storytelling in corporate videos follows a structured narrative that includes a beginning (introducing a challenge), a middle (highlighting the journey or transformation), and an end (showing resolution and impact). The key to effective storytelling is emotion, authenticity, and clarity. When done well, these videos increase audience engagement, build trust, and enhance brand recall.

Businesses use corporate video storytelling for brand awareness, employee engagement, product education, investor relations, and customer testimonials. It helps simplify complex ideas, making them more accessible and memorable to the target audience.

The Role of Vision in Corporate Video Storytelling

Vision is the foundation of any successful corporate video. It shapes the message, tone, and overall impact. Without a clear vision, a corporate video can feel directionless, confusing, and forgettable. A well-defined vision ensures that every frame, word, and emotion aligns with the company’s purpose and brand identity. It gives your corporate video coherence, consistency, and meaning, making it more engaging and effective.

How It Works

Define the Objective:

What is the goal? (Brand awareness, product launch, recruitment, investor pitch?)
What action should viewers take after watching?

Understand the Audience:

Who is watching? What do they care about?
What emotions, challenges, or aspirations should the video address?
Is the target audience customers, employees, investors, or partners?

Choose the Right Storytelling Style:

Linear storytelling

Best for step-by-step narratives or tutorials.

Non-linear storytelling

Uses flashbacks, multiple perspectives, or suspenseful elements.

The Hero’s Journey

Showcases a transformation—overcoming challenges to achieve success.

Testimonial-based storytelling

Uses real customer experiences to build credibility.

Plan Visual and Emotional Appeal:

Lighting

Bright for optimism, darker tones for seriousness.

Colors

Warm tones for trust, cool tones for professionalism.

Pacing

Fast for excitement, slow for depth and emotional impact.

Sound & Music

Sets the mood; uplifting, dramatic, or inspiring.

Why Does It Matter?

Strengthens Brand Identity

Ensures consistency in message and storytelling.

Enhances Viewer Engagement

A structured video keeps audiences hooked from start to finish.

Prevents Wasted Resources

A well-planned vision reduces reshoots, script rewrites, and production delays.

Examples of Vision in Action

Patagonia

Uses corporate videos to promote sustainability and environmental activism instead of just clothing.

WeTransfer

Funds short documentaries and artistic projects to reinforce its creative brand identity.

Vimeo Staff Picks

Features high-quality films selected based on storytelling, originality, and technical craft.

A corporate video without vision lacks focus, leading to low engagement and forgettable storytelling. Companies that take the time to define a clear vision create memorable, impactful videos that leave a lasting impression.

The Importance of Passion in Corporate Video Storytelling

Passion makes the difference between a forgettable corporate video and one that leaves a lasting impact. It fuels authenticity, builds emotional connections with your audience, and drives action. Without passion, a video feels cliched and scripted. With passion, it inspires, engages, and motivates viewers to connect with your brand’s story.

A passionate corporate video is not just about a message, it’s about the conviction behind that message. Whether it’s the tone of voice, facial expressions, or the way a story unfolds, passion breathes life into storytelling, making it relatable and memorable.

How It Works

Authentic Emotions Over Perfection

Viewers connect with real people and real struggles, not rehearsed marketing lines.
Passionate videos embrace imperfections- a natural pause, a heartfelt expression, an unscripted reaction.

Compelling Storytelling Instead of Data Dumping

Facts alone don’t sell, stories do.
A corporate video should feel human, not just an informational slideshow.
Example: Nike’s “You Can’t Stop Us” campaign blended real sports footage and passionate narration to tell an inspiring story about perseverance.

Genuine Delivery

Passion is visible—it comes through in body language, voice modulation, and energy.
Example: Apple’s Steve Jobs’ iPhone launch was more than a product reveal, it was storytelling with genuine excitement and belief in the innovation.

Why Does It Matter?

Increases Audience Connection: People relate to real emotions, struggles, and triumphs.
Boosts Viral Potential: Emotionally powerful videos get shared more than generic ads.
Drives Brand Loyalty: Emotional storytelling fosters long-term trust and engagement.

Examples of Passion in Storytelling

Sylvester Stallone & Rocky: He refused $350,000 for the script because he believed he was the only one who could play Rocky. The film grossed over $200 million and won three Academy Awards.
Band of Brothers Tours: Uses real customer experiences and passion for history to create trust and engagement.
Cloudbeds: Uses humor and relatable situations to showcase passion for hospitality solutions.
Tesla’s Branding: Elon Musk doesn’t just sell cars, he sells a vision for the future—his passionate delivery makes Tesla’s message powerful.
Dove’s “Real Beauty” Campaign: The brand took a passionate stance on redefining beauty standards, making it one of the most successful brand storytelling campaigns ever.

A company that lacks passion in its video storytelling creates flat, forgettable content. But when passion is at the core, corporate videos inspire, engage, and leave a mark on the audience.

Key Elements of a Successful Corporate Video

A successful corporate video is more than just a collection of visuals and voiceovers. It strategically combines storytelling, emotion, production techniques, and audience psychology to create a compelling and engaging experience.

Every element, from the characters to lighting, pacing, and sound design, plays a role in holding the viewer’s attention and delivering the message effectively. Below are the critical elements that define an impactful corporate video.

1. Relatable Characters

Characters in corporate videos should be real, relatable, and relevant to the audience. Whether it’s an employee, a customer, or a founder, the person in the video must feel authentic.

How It Works

Use real employees or customers instead of actors for testimonial-style videos.
Showcase real-life struggles and experiences to build credibility.
Ensure diverse representation to make the video inclusive.

Example

Dove’s “Real Beauty” Campaign: Used real women, not models, to discuss beauty standards.
Google’s “Year in Search” Videos: Highlights real people and events to connect emotionally.

2. Emotionally Driven Narrative

Corporate videos that evoke strong emotions are more impactful and memorable than purely informational content.

How It Works

Start with a relatable problem that the audience identifies with.
Build tension or anticipation to showcase struggles before revealing a solution.
End with a resolution, a product, service, or idea that makes a difference.
Use visuals, music, and tone to enhance the emotional effect.

Example

Nike’s “You Can’t Stop Us” Ad: Uses emotional storytelling, split-screen visuals, and inspiring narration.

Apple’s “Dear Apple” Video: Showcases real users whose lives were saved by Apple Watch’s health features.

3. Sound and Music

Sound design is just as critical as visuals in a corporate video. Poor audio quality can ruin an otherwise great video.

How It Works

Voiceover Clarity: The voiceover must be clear, well-paced, and suited to the brand tone.
Background Music: The right soundtrack enhances emotion (e.g., soft piano for emotional depth, upbeat music for energy).
Natural Sounds: Footsteps, rustling papers, keyboard typing make the video more immersive.
Audio Mixing: Ensure consistent volume levels for voice, music, and sound effects.

Example

Apple’s Product Launch Videos: Uses minimal background music to keep the focus on product features.

BMW’s Sound Design: Uses high-quality car engine sounds to reinforce luxury branding.

4. Pacing and Lighting

Pacing and lighting set the mood, energy, and engagement level of a corporate video.

How It Works

Fast-Paced Videos: Best for ads, event highlights, or promotional videos (Creates urgency & excitement).
Slow-Paced Videos: Used for emotional storytelling, documentaries, and interviews (Builds depth & connection).
Bright Lighting: Suitable for corporate office settings, explainer videos, and positive brand stories.
Dark Lighting: Creates mystery, drama, or seriousness (Common in luxury branding or intense storytelling).

Example

Tesla’s Product Launch Videos: Use dark lighting with spotlights to create a premium, futuristic look.

Coca-Cola’s Holiday Ads: Feature warm, bright lighting for a festive, emotional feel.

5. Video Length Optimization

The length of a corporate video depends on the platform and target audience.

How It Works

Short-form Videos (15-60 sec): Best for Instagram, TikTok, YouTube Shorts (Quick brand messages).
Medium-length Videos (1-3 min): Best for website homepages, LinkedIn, product explainers.
Long-form Videos (10-20 min): Best for documentaries, case studies, training videos.

Example

HubSpot’s 2-minute explainer videos: Concise, informative, and to the point.

Netflix’s Behind-the-Scenes Videos (10+ minutes): Gives in-depth storytelling for deeper audience engagement.

6. Strong Call to Action (CTA)

A corporate video should guide the viewer towards the next step – whether it’s visiting a website, signing up, or sharing the content.

How It Works

Use a clear CTA at the end (“Sign up today”, “Learn more”, “Subscribe now”).
Incorporate clickable elements for interactive videos.
Ensure CTA placement is natural, avoid aggressive sales pitches.

Example

Dropbox’s Explainer Video: Ends with a simple CTA directing users to sign up.

Nike’s Video Ads: Uses hashtags and campaign slogans as subtle CTAs.

7. High-Quality Production & Editing

Even with a great story, a corporate video must be well-shot, well-edited, and visually appealing.

How It Works

4K Resolution: Ensures sharp visuals for professional-quality videos.
Stable Camera Work: Use gimbals, tripods, and proper framing for a polished look.
Smooth Transitions: Avoid excessive cuts; transitions should feel natural.
Motion Graphics & Text Overlays: Enhances engagement without distracting.

Example

Google’s “Search On” Campaign: Combines smooth transitions, engaging motion graphics, and high-quality production.

Red Bull’s Action Videos: Feature stunning cinematography and high-energy edits.

8. Interactive & Immersive Elements

Modern corporate videos are becoming interactive, allowing viewers to engage instead of just watching.

How It Works

Clickable Hotspots: Viewers can click on different sections to explore more.
360-Degree Videos: Creates a VR-like immersive experience.
Branching Storylines: Lets viewers choose different video endings.

Example

Vimeo’s Interactive Video Feature: Allows brands to add clickable elements for better engagement.
IKEA’s Interactive Product Videos: Let customers shop directly from the video.

A successful corporate video is a blend of storytelling, technical quality, and audience engagement strategies. It should connect emotionally, deliver a clear message, and be visually appealing. Companies that prioritize these elements create videos that influence decisions, build brand loyalty, and stand out in a crowded market.

How to Make Corporate Videos That Stand Out

Understand Your Audience: Who are they? What do they care about?
Use a Clear Narrative Structure: Beginning, conflict, resolution.
Prioritize Authenticity: Avoid excessive scripting; let the story flow naturally.
Invest in High-Quality Production: Poor video quality reduces credibility.
Use Emotion to Drive Action: Inspire, entertain, or educate.
Leverage Customer Stories: Testimonial videos influence buying decisions.
Ensure Proper Distribution: Publish videos on YouTube, LinkedIn, websites, and social media.

Future of Corporate Video is Storytelling- Interactive Videos

Interactive videos are transforming corporate video storytelling by making content engaging, personalized, and action-driven. Unlike traditional videos, interactive videos allow viewers to interact with the content, increasing engagement and retention.

Why Interactive Videos Matter:

Higher Engagement: Viewers actively participate instead of passively watching.
Increased Retention: Interactive elements keep audiences focused longer.
Improved Conversion Rates: Directs users to products, sign-ups, or additional content.
Personalized Experience: Viewers control their journey, making it more relevant.
Better Data Collection: Tracks viewer interactions for deeper audience insights.

Key Interactive Video Features:

Clickable Hotspots: Viewers click on sections for more details.
Branching Storylines: Multiple video paths based on choices.
Shoppable Videos: Direct in-video purchases.
Quizzes & Polls: Interactive elements boost engagement.
360-Degree Videos: Immersive VR-like experiences.

Examples:

IKEA’s Interactive Product Videos: Clickable product details.

Netflix’s “Bandersnatch”: Choose-your-own-adventure format.
Vimeo’s Interactive Video Tools: Customizable engagement options.

Interactive videos are the future of corporate video storytelling, making content more dynamic and user-driven.

FAQs

1. How does corporate video storytelling differ from traditional corporate videos?

Corporate video storytelling focuses on emotion, narrative, and engagement, while traditional corporate videos are often informational or promotional. Storytelling videos use relatable characters, real challenges, and meaningful resolutions to create an emotional connection. This approach increases viewer retention, brand trust, and engagement, making the content more impactful than a standard product showcase or company overview.

2. Why is vision important in corporate video storytelling?

Vision shapes the direction, message, and impact of a corporate video. It ensures that every scene, script, and visual aligns with the company’s goals and audience expectations. A strong vision prevents wasted resources, improves storytelling consistency, and enhances audience engagement. Without a clear vision, a video may feel disjointed, forgettable, or ineffective in delivering the intended message.

3. How can passion enhance the effectiveness of corporate videos?

Passion brings authenticity, energy, and emotion into corporate videos. It ensures that the message feels genuine, making it more relatable and engaging for viewers. Passion is visible through body language, voice modulation, and storytelling tone. Companies like Tesla, Apple, and Nike have successfully used passion-driven storytelling to inspire audiences and build brand loyalty through their video campaigns.

4. What are some examples of interactive corporate videos?

Interactive corporate videos engage viewers by allowing them to click, explore, and make choices. Examples include Netflix’s “Bandersnatch”, which lets viewers choose different storylines, IKEA’s shoppable product videos, where users click on items to learn more, and Vimeo’s interactive tools, which let brands add clickable elements for deeper engagement. These videos boost conversions and viewer retention significantly.

Conclusion

Corporate video storytelling is more than just filming a product or service. Creating a memorable, emotional, and engaging experience for the audience is all it requires. A well-crafted corporate video tells a story, connects with viewers, and drives action.

A strong vision ensures that the video stays focused, aligned with brand identity, and impactful. It defines the message, theme, and purpose, making the storytelling clear and effective. Passion, on the other hand, brings the story to life. It makes the video authentic, relatable, and emotionally powerful, increasing engagement and retention.

The key elements of a successful corporate video, relatable characters, emotional narratives, strong sound design, high-quality production, and interactive features, help brands capture attention and build lasting relationships with their audience.

As technology advances, interactive videos are shaping the future of corporate storytelling, offering higher engagement, personalized experiences, and improved conversion rates. Companies that embrace vision, passion, and innovation in their videos will stand out, inspire audiences, and drive business success in an increasingly competitive digital landscape.

Suchismita Sinha

cputek.in

Posted on 19/02/202519/02/2025 by Suchismita Sinha

Top 10 Advertising Agencies in Kolkata – 2025 Rankings

Introduction

You’ve just launched your product or service, and your team is buzzing with excitement. But there’s one glaring problem, no one knows about it. Despite having a great product, your brand struggles to get noticed in a sea of competitors.

You start wondering: How do I stand out? How do I grab attention in a crowded marketplace?

This is where the power of advertising comes in, and why finding the right advertising agency in Kolkata is critical for your brand’s success.

In a city like Kolkata, known for its diverse culture and dynamic business environment, standing out can feel overwhelming. But, with the right agency by your side, you can create campaigns that not only grab the attention but also convert your leads into loyal customers.

If you’ve been wondering how to navigate this maze of advertising options, you’re not alone. Many businesses, large and small, face the same struggles; selecting the right agency that understands their vision, targets the right audience, and delivers results.

This blog is here to clear up the confusion. You’ll find detailed insights into the top advertising agencies in Kolkata, those that have built reputations for delivering stunning campaigns.

From SEO to social media marketing and branding, we’ll cover the services each agency offers, and how they can help you solve the very problem you’re facing; getting your brand noticed and driving meaningful growth.

Why is Advertising Important for Your Businesses in 2025?

Advertising is the process of promoting products, services, or brands through various forms of media, such as TV, radio, print, digital platforms, and social media.

Boosts Sales: Effective advertising helps businesses reach a wider audience, creating awareness about products or services, which directly impacts sales and revenue growth.

Brand Recognition: Advertising is key to building brand identity. Consistent and creative advertising helps customers recognize and remember a brand, fostering loyalty and trust.

Scaling Growth: Through targeted advertising campaigns, businesses can expand their reach into new markets, attract more customers, and grow their customer base, facilitating scalability.

Differentiation: In a competitive market, advertising helps businesses differentiate their offerings from competitors, highlighting unique selling points and advantages.

Establishing Relationships: Advertising helps businesses connect with their target audience, fostering meaningful relationships and encouraging repeat business.

Top 10 Advertising Agencies in Kolkata

1. CPutek Private Limited

Founded: 2010
Location: Kolkata, India
Website: www.cputek.com
GMB Rating: 4.7
Employees: 11-50
Domain of Expertise: Digital Marketing, SEO, Web Development, Social Media Strategy, PPC Campaigns, 2D/3D animation videos, motion graphics and VFX videos.
Technical Tools Used: Google Ads, SEMrush, Ahrefs, WordPress, Facebook Ads Manager

Overview:
CPutek is a dynamic digital marketing and advertising agency in Kolkata that specializes in offering result-driven marketing solutions. Established in 2010, Cputek delivers exceptional services in SEO, social media strategy, PPC campaigns, and website development. Their expertise lies in providing tailored marketing strategies that improve online visibility, drive traffic, and convert leads into sales. Cputek’s focus on technology-driven solutions ensures businesses stay competitive in today’s digital-first landscape.

Strengths:

Specialized in Google Ads, PPC campaigns, and SEM for targeted online visibility
Strong capabilities in SEO, helping clients achieve long-term, sustainable results
Expertise in creating visually compelling and functional websites using WordPress
Focus on data analytics to drive performance and optimize campaigns for better ROI
Deep knowledge of the latest trends in social media marketing and content strategy

2. Genesis Advertising

Founded: 1993
Location: Kolkata
Website: www.genesisad.com
GMB Rating: 4.5
Employees: 51-200
Domain of Expertise: Advertising, Marketing, Branding, Event Management, Promotion
Technical Tools Used: SEO tools, Content Management Systems, Analytics Platforms

Genesis Advertising, founded in 1993, has grown to become one of the most reputable advertising agencies in Kolkata. With a team of 120 employees, it offers a wide range of services across various sectors such as media, healthcare, education, and financial services. Their clients include well-known brands like Times of India, Tata Steel, and Metro Milk. Genesis Advertising excels in digital marketing, advertising, and event management, bringing creative solutions and strategies to every campaign.

3. Wunderman Thompson

Founded: 2018
Location: Kolkata, New York & London
Website: www.wundermanthompson.com
GMB Rating: 4.5
Employees: 10000+
Domain of Expertise: Advertising, Brand Communications, Consulting, Analytics
Technical Tools Used: Data Analytics Platforms, CRM Tools, AI-driven Advertising Tools

Wunderman Thompson is a leading communication company specializing in the integration of creativity, data, and technology. Their services cater to industries such as energy, FMCG, healthcare, and financial services. With a global presence and a significant workforce, Wunderman Thompson offers unmatched expertise in brand communications and digital marketing. Their work with brands like Nestle, Unilever, and HSBC further solidifies their position as one of the top advertising agencies in Kolkata.

4. Ogilvy & Mather

Founded: 1948
Location: Kolkata, New York & Bangalore
Website: www.ogilvyindia.com
GMB Rating: 4.4
Employees: 10000+
Domain of Expertise: Corporate Communication, Public Relations, Branding, Public Affairs
Technical Tools Used: Content Marketing Tools, Social Media Management Platforms

As a part of the WPP group, Ogilvy is one of the most awarded communications agencies globally. With a history spanning over 70 years, Ogilvy’s expertise lies in corporate communication, public relations, and branding. They have worked with some of the largest global brands, including Dove, Ford, and Kurl-on. Their strong presence in Kolkata and other parts of India helps brands develop strategic communications that resonate with their target audience.

5. Crayon Advertising

Founded: 1986
Location: Kolkata, New Delhi, Mumbai, Dubai
Website: www.crayonad.com
GMB Rating: 4.1
Employees: 51-200
Domain of Expertise: Advertising, Branding, Direct Marketing, Events
Technical Tools Used: SEO Tools, Marketing Automation Tools, Content Management Systems

Founded in 1990, Crayon Advertising has established itself as a leading agency specializing in advertising, branding, and direct marketing. The firm has expanded to multiple locations, including Kolkata, and offers services across diverse sectors such as hospitality, food & beverages, tourism, and healthcare. Crayon Advertising’s reputation for creative and integrated marketing solutions makes it one of the top choices for businesses in Kolkata.

6. PromotEdge

Founded: 2015
Location: Kolkata
Website: www.promotedge.com
GMB Rating: 4.1
Employees: 11-50
Domain of Expertise: Digital Marketing, SEO, SEM, Paid Media, Content Marketing
Technical Tools Used: Google Analytics, SEO Optimization Tools, PPC Advertising Platforms

PromotEdge is known for its comprehensive approach to digital marketing. Since its inception in 2015, the agency has been offering services like search engine optimization, paid media, and conversion optimization. PromotEdge has worked with clients like Tata Steel, HDFC Bank, and Tata Housing, providing them with result-driven solutions that focus on increasing online visibility and engagement.

7. Mindshare World

Founded: 1997
Location: Kolkata, Mumbai, London, New York
Website: www.mindshareworld.com
Employees: 5001-10000
Domain of Expertise: Digital Marketing, Media Research, Social Media Marketing
Technical Tools Used: Media Planning Tools, Digital Analytics, Social Media Monitoring Tools

Mindshare, a part of GroupM, is a global leader in media and marketing services. With offices in Kolkata, Mumbai, and around the world, Mindshare specializes in digital media, advertising analytics, and social media marketing. The firm has collaborated with global brands like Nike, Pepsi, and Ford, delivering high-impact campaigns across digital and traditional media channels.

8. Brandsum

Founded: 2002
Location: Kolkata
Website: https://brandsum.com
GMB Rating: 4.2
Employees: 11-50
Domain of Expertise: SEO, Search Marketing, Digital Analytics, Paid Media Marketing
Technical Tools Used: SEO Tools, Social Media Management Tools, Analytics Platforms

BrandSum is a prominent digital marketing agency in Kolkata, specializing in SEO, search engine marketing, and paid media marketing. Their team of experts ensures that each campaign is tailored to meet the specific needs of the client. They have worked with brands like Keventer, Metro, and Ideal, helping them achieve measurable and effective results through digital marketing.

9. BlueAntz

Founded: 2014
Location: Kolkata, India
Website: www.blueantz.com
GMB Rating: 4.0
Employees: 51-200
Domain of Expertise: Digital Marketing, SEO, Social Media Marketing, Branding, Web Development
Technical Tools Used: Google Analytics, SEMrush, WordPress, Hootsuite, Canva, Photoshop

Overview:
BlueAntz is a well-established digital marketing agency in Kolkata, offering a wide range of services to help businesses enhance their online presence. Founded in 2014, the agency specializes in digital marketing, SEO, social media marketing, and web development. With a dedicated team of skilled professionals, BlueAntz helps businesses of all sizes craft tailored solutions that drive measurable results. Their client portfolio includes brands from sectors like retail, technology, healthcare, and education.

10. BBDO India

Founded: 1983
Location: Kolkata
Website: www.bbdoindia.com
Employees: 500-1000
Domain of Expertise: Creative Advertising, Branding, Marketing Strategy
Technical Tools Used: Media Buying Tools, SEO Tools, Analytics Platforms

BBDO India, part of the BBDO Worldwide network, has been creating powerful advertising campaigns for several decades. Known for their creativity and strategy, BBDO India offers services in creative advertising, branding, and marketing. They have worked with top brands like PepsiCo, Visa, and FedEx, delivering memorable campaigns that resonate with audiences. They are also known for their philosophy of “Create Acts, Not Ads”.

What Are The Key Strengths Of Top Advertising Companies In Kolkata?

Expertise Across Multiple Channels: Advertising agencies in Kolkata offer expertise in various forms of media, including traditional methods (print, TV, radio) and digital platforms (social media, SEO, PPC, email marketing). This multi-channel approach helps businesses target diverse customer segments effectively.

Creativity and Innovation: Top advertising agencies in Kolkata are known for their creativity. They craft unique campaigns that engage audiences, drive conversions, and create a lasting impact. This includes effective use of storytelling, visual design, and content marketing strategies tailored to specific industries.

Data-Driven Decision Making: Agencies use advanced analytics and data tools to track campaign performance. Tools like Google Analytics, SEMrush, and social media insights help in optimizing campaigns and ensuring measurable results. These agencies rely on A/B testing, customer behavior tracking, and performance reports to refine their strategies for better outcomes.

SEO and SEM Expertise: Many leading advertising agencies in Kolkata specialize in search engine optimization (SEO) and search engine marketing (SEM), helping businesses improve their online visibility. They leverage tools like Moz, Ahrefs, Google Ads, and Bing Ads to enhance ranking and drive quality traffic to websites.

Targeted Digital Marketing: Social media marketing is another area of strength. Agencies use platforms like Facebook, Instagram, and LinkedIn along with tools like Hootsuite and Buffer to manage and optimize social media campaigns, ensuring better engagement and conversion rates.

Custom Branding Strategies: Agencies excel in creating personalized branding strategies that align with business values, ensuring consistency across all customer touchpoints. They use branding and design tools such as Adobe Creative Suite and Canva to craft compelling brand identities.

Global Reach with Local Expertise: While they offer global solutions, advertising agencies in Kolkata understand local consumer behavior, which allows them to tailor campaigns to suit regional preferences, enhancing customer engagement and satisfaction.

How To Choose The Best Advertising Company In Kolkata For Your Business?

Choosing the best advertising company in Kolkata for your business requires careful consideration of several factors to ensure your goals are met effectively. Here are some key steps to help you make the right choice:

Step 1- Assess Your Business Needs: Understand the specific services you need, such as digital marketing, branding, event management, or social media marketing. Different agencies specialize in different areas, so identifying your priorities will help narrow down the options.
Step 2- Review Agency Portfolio: Examine the agency’s past work and client portfolio. Look for case studies or campaigns in your industry. A proven track record in your sector can indicate their capability to understand your market and audience.
Step 3- Check Expertise and Technical Tools: Ensure the agency is well-versed in the latest marketing tools and technologies, such as SEO, PPC, analytics, and social media platforms. The best agencies use data-driven approaches and platforms like Google Analytics, SEMrush, and social media management tools to optimize campaigns.
Step 4- Evaluate Communication and Collaboration: Communication is key in any partnership. Choose an agency that is responsive, open to feedback, and collaborates well with your team to ensure smooth execution of campaigns.
Step 5- Read Client Testimonials and Reviews: Client feedback can provide insights into the agency’s work ethic, professionalism, and ability to meet deadlines. Agencies with positive reviews on platforms like Google My Business often offer reliable services.

By carefully considering these aspects, you can find an advertising agency in Kolkata that aligns with your business objectives and helps drive growth.

FAQs

1. What makes advertising agencies in Kolkata stand out?

Advertising agencies in Kolkata are known for their creativity and innovation across multiple platforms. They use advanced tools like SEO optimization, social media analytics, and paid media marketing to drive results. These agencies understand both global trends and local consumer behavior, which helps them deliver targeted campaigns that effectively engage the audience, build brand recognition, and boost sales.

2. How can advertising help scale my business in Kolkata?

Advertising plays a critical role in scaling businesses in Kolkata by increasing brand visibility and expanding market reach. Whether through digital marketing, SEO, or social media campaigns, advertising agencies in Kolkata create strategies that target new customer segments and build brand loyalty. A well-executed advertising campaign can help drive conversions, improve customer engagement, and ultimately facilitate business growth.

3. What types of services do advertising agencies in Kolkata offer?

Advertising agencies in Kolkata offer a variety of services, including digital marketing, social media marketing, branding, event management, and content creation. These agencies also specialize in search engine optimization (SEO), pay-per-click (PPC) advertising, media planning, and analytics. By using data-driven insights and technical tools, these agencies create customized strategies to meet business goals and deliver measurable outcomes.

4. How do I choose the right advertising agency in Kolkata for my business?

To choose the right advertising agency in Kolkata, first assess your business needs and identify the services you require. Look for an agency with experience in your industry and review their portfolio of past campaigns. Ensure the agency uses advanced tools like Google Analytics, SEO platforms, and social media management systems. Client testimonials and reviews can also provide valuable insights into the agency’s effectiveness.

Conclusion

In conclusion, choosing the right advertising agency in Kolkata is crucial for the success and growth of your business. The city is home to a variety of top-tier agencies that specialize in creative advertising, digital marketing, branding, and more. By partnering with a reputable agency, businesses can leverage innovative strategies and advanced tools to effectively reach their target audience and drive sales.

At the end, the right agency can help build brand recognition, foster customer loyalty, and scale your business. By carefully evaluating your needs and the agency’s expertise, you can ensure a successful partnership that aligns with your business goals.

Suchismita Sinha

cputek.in

Posted on 11/02/202512/02/2025 by Suchismita Sinha

The Rise of Video Marketing: Stats and Trends

We will discuss why video is a great marketing tool for the upcoming generations. Meanwhile, let me ask you something. If you could learn about a new service or product, what would you prefer most?
– A long essay on how-tos? Or a short explainer video?
– A blog on the benefits of the product or service? Or a video pinpointing the benefits for you?

– A para wise guide book? Or an animated video for a visual representation of the step-by-step guide?

If you said yes to video for all of the above, then you can understand why video is a great marketing tool for a business. Whether a small business or working with an experienced advertising agency in Kolkata, incorporating videos into your strategy can revolutionize your marketing game.

Why Video Marketing is So Powerful?

Working with a professional advertising agency in Kolkata can help businesses strategically embed videos into their content, ensuring maximum engagement and returns.

1. Boosts Engagement

Videos naturally capture attention and keep users engaged longer than text or images.
Stat: Social video generates 1200% more shares than text and image content combined.

2. Increases Organic Traffic

Videos improve dwell time, signaling search engines that your content is valuable.
Stat: Websites with video are 53 times more likely to rank on the first page of Google.

3. Drives Higher Goal Conversions

Videos simplify complex messages, making users more likely to take action.
Stat: 84% of marketers say video has helped them generate leads.

4. Improves ROI

Videos maximize returns by combining high engagement with cost-effective reach.
Stat: 92% of video marketers report a positive ROI, up from 83% in 2018.

5. Enhances Emotional Connection

Videos use visuals, sound, and storytelling to evoke emotions, building trust and brand loyalty.
Stat: 95% of viewers retain a message when watching a video, compared to 10% when reading text.

6. Mobile-Friendly and Preferred by Users

Mobile users increasingly consume video content, making it essential for capturing this audience.
Stat: 75% of video views worldwide come from mobile devices.

7. Supports Multi-Channel Strategies

Videos can be repurposed across platforms like websites, emails, social media, and ads.
Stat: Including video in an email can increase click-through rates by up to 300%.

8. Easy to Share and Amplify

Video content is highly shareable, increasing its reach organically through social media.
Stat: 66% of consumers prefer watching videos to learn about a product or service.

9. Measurable Impact with Analytics

Videos provide actionable insights through views, click-through rates, and engagement metrics, helping refine strategies.
Stat: 83% of businesses say video provides a good return on investment due to its measurable results.

10. Versatile for Storytelling

From product demos to customer testimonials, video accommodates diverse storytelling formats.
Stat: Explainer videos increase understanding of products by 94%, boosting purchase intent.

How you can use video for different marketing purposes

Different types of videos can serve different purposes. A promotional video of 45 seconds will not bring positive results if you use it to educate your audience about your product or service.

1. Animated product explainer videos.

2. Educational short videos, or snippets from educational podcasts.

3. User-generated videos.

4. Animated awareness videos.

5. Customer testimonial videos.

6. Product demo or animated how-to videos.

7. Welcome video for newsletters.

8. Short promotional videos or talking heads for effective advertising on socials

Watch out for the infographic below to learn the key statistics about video marketing.

Suchismita Sinha

cputek.in

Posted on 08/01/202508/01/2025 by Suchismita Sinha

The Secret to Viral Marketing? Explainer Videos

Introduction

We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?

People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.

What are explainer videos?

Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.

Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.

What are the features of viral marketing that Explainer videos have

If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.

Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.

Tips to create a viral explainer video

Know your target audience well

Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.

Well-written video script

The key is to write a video script that tells your audience how your product or service can help them brief.

You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem.

Break down complex concepts and explain them in simple language. Videos in story format create better engagement.

Short and crisp

Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.

Keep audience engaged

As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention.

Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.

call-to-action

Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”.

Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.

Types of explainer videos

Animated

These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.

This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.

Motion graphics

These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.

Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget.

Whiteboard animation

This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.

Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos.

Live action

In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.

Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally.

These are best for person-oriented products.

Screencast

Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides.

These are best for showing your audience directly how to use a new application or your products/services.

Why it is a must-have tool in your marketing strategy

Hard to beat

Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.

More engaging than texts

Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.

Simple to share with others

Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.

Boost conversion

Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.

Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion.

Choosing explainer video companies the right way

The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works.

Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.

Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.

Conclusion

Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.

Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out.

FAQs

1. How do explainer video companies make marketing videos go viral?

Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.

2. What are the tips by animation companies in Kolkata to create viral explainer videos?

With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action.

3. What makes an animation company Kolkata good to outsource explainer video projects?

Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects.

Suchismita Sinha

cputek.in

Posted on 26/07/202426/07/2024 by Suchismita Sinha