Whenever we scroll through social media or browse a website, 2D animation videos as ads appear in our feeds. These videos look awesome sometimes (except the promotional ones, we sometimes hate it too). However, have you ever wondered where these 2D animations came from? What did they look like in the past? What are the iconic names in history that have marked a memory throughout our previous generation?
Well, running a digital marketing agency in Kolkata, we thought of exploring the roots of 2D animation and penned it down in case you also find it interesting.
The Evolution of 2D Animation Techniques
From flipbooks to AI and different software-generated videos, 2D animation has covered a very interesting journey so far. As explained below,
1. The Dawn of Animation: Flipbooks and Zoetropes
Before the big studios and fancy technology, animation had humble beginnings. The flipbook was one of the first ways people could create the illusion of movement. By flipping through pages with drawings, each one slightly different, the human eye would blend them into motion.
Example: One of the earliest flipbooks was created by John Barnes Linnett in 1868, where a horse appeared to gallop as the pages were turned. Even in the Taare Zameen Par movie, we have seen flipbooks as a creative art.
The zoetrope came around in the 1830s, a spinning drum with images inside. As it spun, you could see animated images through slits. It was like a prehistoric movie projector!
2. The Birth of Traditional Animation: Hand-Drawn Cel Animation
Hand-drawn cel animation was where animation took off. Artists would draw each frame of an animation on separate sheets of transparent celluloid, known as “cels”. These “cels” were then layered on top of static backgrounds, making the movement look fluid.
Example: Disney’s Snow White and the Seven Dwarfs (1937) was the first full-length feature film created with this technique. It required over 250,000 hand-drawn frames!
3. The Golden Age of Cartoons: Disney and Warner Bros.
The 1930s to the 1950s were the “Golden Age” of animation. Big names like Walt Disney and Warner Bros. made animated films and shorts a cultural staple. Traditional cel animation was used here, with many animators working together to create individual frames.
For iconic cartoons like Mickey Mouse, studios used synchronized sound with animation, making the movement feel more lifelike.
Example:Mickey Mouse first appeared in Steamboat Willie(1928), one of the first cartoons with synchronized sound. On the other hand, Looney Tunes introduced classic characters like Bugs Bunny and Daffy Duck, which shaped American cartoon humor.
4. The Rise of Limited Animation: Exploring New Styles
As demand for animated content grew, studios needed ways to cut costs. Limited animation was born out of necessity. Instead of animating every frame, only the essential movements were animated, (for example, a character’s arms or legs might stay still while only the head or torso moves) making characters appear more “jerky” but saving a lot of time and resources.
Example: Shows like The Flintstones (1960) used limited animation techniques. While the movement was less fluid than earlier Disney films, the style became a popular and cost-effective way to create TV cartoons.
5. The Computer Age: Digital Ink and Paint
The 1980s saw a breakthrough in animation with the introduction of digital tools. Digital ink and paint replaced the traditional method of painting each cel by hand. This made the process faster and more accurate. Animators started scanning hand-drawn artwork into a computer and then digitally painting it.
Example: Disney’s The Little Mermaid (1989) was one of the first animated films to use digital ink and paint, making the colors richer and more vibrant than ever before.
6. The Digital Revolution: Software and Tools
By the 1990s, animation was fully embracing computer technology. Software like Adobe Flash and Toon Boom allowed animators to create animations faster and with more flexibility.
Animators were empowered to create vector-based animation which means the images could be resized or altered without losing quality. This opened up new possibilities for animated series and movies, pushing the limits of creativity.
Example:The Simpsons (1989-) used early computer tools in some of its production, combining hand-drawn art with digital technology to speed up the animation process.
7. The Rise of Vector Graphics: Clean Lines and Scalability
Vector graphics, which use mathematical equations to create images instead of pixels, became popular in animation. This made it possible to scale images without losing quality and kept the animation clean and smooth. Here, artists use paths, lines, and points, and the computer calculates how to animate these shapes.
Example:South Park (1997-) is known for using vector graphics. The show’s simplistic, cut-out style makes it easy to animate quickly, and the use of vector-based animation ensures crisp lines in every scene.
8. Rotoscoping: Tracing Live Action for Realistic Movement
Rotoscoping is an animation technique where animators trace footage of live-action scenes frame-by-frame to create realistic movements. This method can blend the line between reality and animation, giving a very lifelike look to the animation.
Example:A Scanner Darkly (2006) used rotoscoping to create a surreal, animated look over live-action footage, with actors like Keanu Reeves appearing in animated form.
9. Cut-Out Animation: Bringing Paper to Life
Cut-out animation involves moving pieces of paper or other flat materials frame by frame to create movement. Each frame would involve repositioning the shapes slightly to simulate movement, similar to traditional stop-motion. While this may sound simple, it requires precision and creativity.
Example:South Park (1997-) originally started as a stop-motion cut-out animation before moving to digital techniques. The show’s characters were made from paper cut-outs, which were moved slightly between each shot.
10. 2D Animation in the 21st Century: Hybrid Techniques and Innovation
Today, 2D animation is a mix of traditional methods and cutting-edge digital tools. Animators combine hand-drawn techniques with software to create more dynamic and fluid animations. There’s also a blending of 2D with 3D elements, pushing the boundaries of what’s possible.
Example:Spider-Man: Into the Spider-Verse(2018) uses 2D and 3D animation techniques in a groundbreaking way, creating a visual style that feels like a comic book come to life, with depth, texture, and movement blending seamlessly.
Watch out for the infographic below for a shorter and comprehensive brief history of 2D animation video techniques.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
VFX and 3D animation used to be part of only movies in theatres. Now, you can enjoy this kind of entertainment in video games, live events, and even marketing content. These technologies let brands create amazing visuals and tell stories in ways that stick with people long after they have seen them. By stretching the limits of possibilities, 3D animation, and VFX can bring even the wildest ideas to life, leaving a powerful impression on your audience’s minds.
As social media platforms prioritize visually striking content, the demand for shareable, digital-first advertisements has grown exponentially. Post-pandemic, the shift to virtual experiences has further accelerated the adoption of 3D animation and VFX, offering safe and innovative ways to connect with audiences. Moreover, the rise of AR, VR, and the Metaverse has opened doors to entirely new marketing possibilities.
With technological advancements making these tools more accessible and cost-effective, brands across industries are embracing them to deliver creativity and foster emotional connections. Younger, tech-savvy generations are especially drawn to such innovations, setting the stage for 3D animation and VFX to become essential for brands aiming to stand out in 2025.
In this blog, we have mentioned how the market share of 3D animation and VFX will grow this year and the factors behind it. This will help you understand why these trends will be in demand for the advertising niche in 2025.
The Rapid Growth of Animation and VFX Market
The global animation and VFX market is booming. As per Statista, the market is projected to grow from $10.7 billion in 2024 to $18.8 billion by 2033, with a CAGR of 6.43%. This growth is driven by increased investment in digital media, gaming, and advertising.
In advertising, brands are leaning into animation and VFX to create immersive, memorable campaigns. For example, animated explainer videos and 3D ads for products have helped brands improve customer understanding and retention rates.
Technology Powering the Surge of 3D Animation and VFX
1. Real-time rendering and GPU Advancements
The emergence of real-time rendering and GPU advancements has redefined 3D animation production. Tools like Unreal Engine allow creators to deliver stunning visuals quickly and cost-effectively.
Instead of spending months rendering scenes, advanced GPUs now enable the process in days, even hours. This efficiency makes animation accessible even for small businesses.
2. Artificial Intelligence (AI) in Animation
AI is revolutionizing how animation is created. Tools powered by AI, like motion capture software and generative design, reduce production costs while maintaining quality. Animation companies now use AI to predict consumer trends and tailor VFX-heavy ads for maximum impact.
3. Augmented Reality (AR) and Virtual Reality (VR)
AR and VR are pushing 3D animation to new heights. Brands now create interactive campaigns, allowing users to experience products virtually. For example, IKEA uses AR to show customers how furniture looks in their homes—a clear example of 3D animation meeting consumer needs.
Changing Consumer Expectations As a Factor
Modern consumers expect engaging, interactive content. The rise of social media and platforms like TikTok and YouTube Shorts has changed how people consume advertising.
Here’s why 3D animation and VFX excel:
1. They Simplify Complex Ideas
Animated explainer videos are highly effective for breaking down technical or complex concepts. For example, a tech startup can use a 30-second 3D explainer video to showcase how its app works instead of relying on text-heavy ads.
2. They Are Visually Captivating
3D animation grabs attention faster than static images or plain videos. Research shows that visual content with animation increases ad engagement by 25% compared to static formats.
3. They Are Shareable
Social media algorithms prioritize engaging and unique content. Animation and VFX-heavy ads often go viral due to their creativity, giving brands an edge.
Why Animated Ads Drive Better ROI in Advertising
1. Higher Retention Rates
Studies by Wyzowl suggest that people retain 95% of a message in a video compared to just 10% in text. Animated content enhances understanding and sticks in the viewer’s mind.
2. Better Conversion Rates
Explainer video companies have found that 3D animation in advertisements increases conversion rates by 20%-30%. These videos create an emotional connection and instill trust, making viewers more likely to take action.
3. Adaptability Across Platforms
From Instagram to LinkedIn, animated content performs well across all digital channels. Brands use short, engaging animation snippets for social media ads and long-form videos for YouTube or websites.
Role of 3D Animation and VFX in Digital Marketing
Digital marketing is one of the fastest-growing fields, and 3D animation and VFX have become essential components of successful campaigns.
1. Personalized Marketing Campaigns
Brands can use 3D animation to create personalized and interactive advertisements. For instance, animated product configurators allow customers to visualize products in 3D and customize them according to their preferences. This interactive experience increases customer engagement and satisfaction.
2. Enhanced Social Media Advertising
Social media platforms like Instagram, Facebook, and TikTok thrive on eye-catching content. Brands that use 3D animation and VFX stand out in crowded feeds. For example, animated Instagram filters and AR-powered ads have significantly increased user interaction rates, with some campaigns seeing engagement jump by up to 35%.
3. Storytelling with Immersive Content
VFX is a powerful tool for storytelling. For example, a sustainability-focused brand can use 3D animation to simulate the effects of climate change, conveying the message more effectively than text or static visuals. These immersive ads evoke emotions and inspire action, making them ideal for campaigns aimed at social impact.
4. Cost-Effective Content Creation
While VFX and animation might seem expensive, they are often more cost-effective than traditional live-action production. With animation, there’s no need to hire actors, rent locations, or deal with logistical challenges. Brands can reuse assets for multiple campaigns, further driving cost efficiency.
5. Improved SEO and Website Performance
Websites that incorporate animated explainer videos are 53 times more likely to rank on the first page of Google results, according to Forrester Research. These videos increase dwell time, reduce bounce rates, and improve overall site engagement.
The Future of 3D Animation and VFX in Advertising
As we approach 2025, the future of 3D animation and VFX in advertising is filled with exciting possibilities. Emerging trends and technological advancements promise to reshape the industry in the following ways:
1. Rise of Hyper-Realistic Animation
Advancements in rendering technology and AI-driven tools are enabling the creation of hyper-realistic animations that blur the lines between reality and virtual content. This is particularly useful for industries like real estate and automotive, where lifelike visualizations can enhance customer decision-making.
For example, real estate firms can create 3D walkthroughs of properties, giving potential buyers an immersive experience without visiting the site. Similarly, car manufacturers are using animated configurators to allow customers to design and visualize their ideal car.
2. Integration with AI and Machine Learning
AI and machine learning are revolutionizing the animation process by automating repetitive tasks like motion tracking and texture generation. This not only speeds up production but also ensures greater accuracy and cost-efficiency. Advertisers can now create personalized animations based on user data, tailoring ads to specific preferences and behaviors.
A fitness app can use AI-generated animations to show a personalized workout plan, making the ad more engaging and relevant to the user.
3. Expansion of Immersive Experiences
Virtual reality (VR) and augmented reality (AR) are becoming mainstream, and their synergy with 3D animation and VFX is unlocking new opportunities in advertising. Brands can create immersive ads that allow users to interact with their products in a virtual environment.
A prime example is IKEA’s AR app, which enables users to place furniture virtually in their homes to see how it fits. This blend of animation and interactivity not only enhances customer experience but also builds trust in the product.
4. Sustainability in Animation and VFX
The industry is also moving towards more sustainable practices. Cloud-based rendering and energy-efficient tools are reducing the environmental impact of animation production. Brands that adopt green practices in their advertising campaigns are likely to resonate more with environmentally conscious consumers.
5. Greater Accessibility for Small Businesses
What was once considered a luxury for large corporations is now accessible to small businesses. Thanks to affordable software solutions like Blender, After Effects, and Canva Pro, even startups can create high-quality animations for their advertising needs. Additionally, platforms like Fiverr and Upwork connect small businesses with freelance animation creators, making the process even more budget-friendly.
What This Means for Businesses in 2025
In 2025, leveraging 3D animation and VFX will be crucial for businesses aiming to thrive in advertising. Partnering with an animation company in Kolkata or experienced explainer video maker companies can help brands stand out in the crowded digital space. Animated content, especially from animated explainer video maker companies, simplifies complex ideas and keeps audiences engaged, boosting conversions and ROI.
With consumer preferences shifting towards visually captivating content, businesses can rely on explainer video creators to deliver tailored campaigns that resonate with their target audience. Integrating 3D animation into social media, websites, and product showcases allows brands to improve visibility, especially with tools provided by explainer video companies.
Additionally, companies embracing AR and VR for interactive advertising can foster stronger customer connections. By working with animation explainer video maker companies, businesses can adapt to these trends, creating innovative campaigns that meet the demands of modern advertising while maximizing their marketing impact.
FAQs
1. Why should I choose an animation company in Kolkata for advertising?
Animation companies in Kolkata are renowned for their creativity, affordability, and expertise. They offer tailored services for businesses of all sizes, including animated explainer video maker solutions. By collaborating with experienced explainer video creators, you can produce high-quality animations that simplify complex ideas and drive better audience engagement. Their services cater to diverse advertising needs, ensuring an impactful and budget-friendly marketing approach.
2. How do explainer video makers help improve marketing campaigns?
Explainer video makers specialize in creating engaging content that simplifies complex concepts, making them easier for audiences to understand. Their animated explainer videos capture attention, increase retention rates, and improve conversion rates by 20%-30%. Working with professional explainer video creators ensures your campaign resonates with your audience, whether it’s on social media, websites, or presentations.
3. What makes animated explainer video makers essential in 2025?
Animated explainer video makers will be vital for businesses in 2025 as advertising shifts towards immersive, visually captivating content. Their ability to produce interactive, shareable videos ensures better ROI and enhanced brand visibility. Businesses can rely on animation companies in Kolkata for innovative and personalized video solutions that cater to modern consumer preferences, including AR and VR integration for next-level engagement.
Conclusion
By 2025, 3D animation and VFX will be indispensable in advertising. Their ability to create immersive, visually engaging, and effective content makes them a critical tool for brands aiming to connect with modern audiences. Whether it’s an animated explainer video maker simplifying ideas or a full-scale VFX production for a global campaign, the future belongs to brands that embrace this creative revolution.
Investing in animation now will set your brand apart and ensure long-term success in an increasingly visual-driven world. That’s why the sooner you adopt 3D animated ad videos, also made using VFX, the more ROI you can generate for your brand.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Do you remember growing up with gems like Tom and Jerry, Oggy and the Cockroaches, and Bob the Builder? Those 2D animations didn’t just entertain us, they held our attention, told great stories, and left a lasting impression.
Fast forward to today.
While AI videos might seem shiny and futuristic, they don’t have the same soul and don’t appeal to your audience the same way as 2D animation does.
2D animation videos still hook us with their visual storytelling and creativity. Explainer video makers and animation companies in Kolkata have mastered this art, turning even the dullest business idea into an engaging animated story. Are you curious why 2D animation still dominates? Below, we have explained why brands still choose 2D animation over AI videos.
Myths About 2D Animation
As we can see AI video and 3D animation are booming and you can see many brands adopting these two video types too for their marketing campaigns. However, this will not make 2D animation less popular among consumers. We have heard about these 4 myths that I would love to debunk.
1. 2D Animation is Outdated in Today’s Advanced World
Many believe that 2D animation is old-fashioned because it’s been around for decades. While AI videos have indeed gained popularity, 2D animation is far from outdated. It’s a timeless art form that continues to be widely used in advertising and marketing because it’s cost-effective and impactful.
For small businesses or startups, 2D animation is a great option to create engaging content without breaking the bank.
2. It’s Easy to Create 2D Animated Videos
Do you think creating 2D animations is simple? Think again. It’s not just about drawing characters; it’s about crafting compelling visuals, maintaining proper dynamics, and weaving a visual story that connects with the audience.
A skilled animation explainer video maker invests a lot of time and effort to bring characters to life and build an engaging world around them. It’s an art that requires expertise and creativity.
3. 2D Animation is Just for Kids
This is one of the most common myths. While 2D animation is often associated with cartoons for children, its potential goes far beyond that. Many 2D animations are designed to appeal to adults, whether for educational purposes, social awareness campaigns, or business advertisements.
The beauty of 2D animation is its versatility, it can be tailored to any audience, regardless of age.
4. The 2D Animation Industry is Dying
Despite the rise of new tools and technologies, 2D animation remains relevant. Many top brands and companies still rely on it for their advertising and educational videos. Additionally, with the demand for budget-friendly and creative solutions, 2D animation is very much alive and thriving. It’s also still a popular skill to learn, proving that it’s far from being a “dying art.”
How 2D Animation Increases Revenue Growth for a Brand
Making viewers scroll stop and stick to the end is the toughest job of videos in this short-span era. That’s why 2D animation still exists today. It’s not just about pretty visuals; it’s about telling a story that appeals to your audience. Explainer video companies know how to make even the most complex ideas easy and fun to engage with.
Look at Spotify. They use 2D animated explainer videos to highlight features like personalized playlists and music discovery tools. These videos make it easy for users to see the platform’s value, leading to more subscriptions and higher retention rates.
Another great example is Ola Cabs, a ride-hailing company. Their 2D animated tutorials on booking rides and using wallet features helped onboard new users quickly, especially in regions new to app-based services. This simplicity directly boosted user adoption and revenue.
Even Amul, India’s iconic dairy brand, has used animated explainer video makers for decades. Their humorous and relatable animations keep the brand relevant and top-of-mind, driving consistent sales growth.
When brands partner with animation companies in Kolkata, they get customized, high-quality content that connects emotionally, explains clearly, and leads to action. That’s why animated explainer video makers are a go-to choice for driving revenue.
What We Mean by 2D Animated Enterprise Videos?
When we talk about 2D animated enterprise videos, we mean professionally crafted videos that use flat, two-dimensional visuals to share a brand’s message clearly and engagingly. These videos are perfect for explaining complex ideas, showcasing products, or even building emotional connections with customers.
Think of Flipkart’s kidults campaign, where animated characters cleverly explain shopping offers. It’s memorable, and relatable, and makes online shopping fun. Or Cred, which uses quirky 2D animations to explain how their app rewards credit card users. These videos grab attention and simplify otherwise boring concepts.
Even global brands like Amazon rely on 2D animated explainer videos to convey their chemical safety and compliance awareness to their employees.
Even startups like Car-O-Bar chose 2D animated motion graphics videos to explain their services regarding car buying processes.
2D animated enterprise videos can be anything like 2D motion graphics, feature explainer videos, product demo videos, employee training videos, whiteboard animation, and educational and promotional 2D animated character videos.
Animation companies in Kolkata specialize in these explainer video formats, crafting content that connects, informs, and converts viewers into loyal customers.
Why Brands Choose 2D Animation for Enterprise Video Over AI Video
Though AI was introduced in this field a long time ago, most consumers engage more with animation videos over AI-generated videos; one of the core reasons for brands to choose 2D animation over AI videos.
1. The Personal Touch of 2D Animation
2D animation has been around for decades, and it’s still one of the most effective ways to communicate ideas. It allows explainer video makers to craft unique, engaging stories that resonate with viewers. Every character, background, and movement is designed with purpose, making the video feel more authentic and relatable.
For example, startups like Slingshot used 2D animated explainer videos to show how their features help students prepare better for NEET, JEE, and CET exams. The videos are colorful, easy to follow, and filled with little details that make them enjoyable to watch. Compare this to AI-generated videos, which often feel robotic and lack the warmth that 2D animation creators bring to the table.
2. Customizable and Creative Freedom
2D animation gives explainer video creators complete creative control. You can design characters that represent your brand’s personality or create worlds that explain complex ideas in simple terms. AI videos, on the other hand, rely heavily on templates and pre-set designs. While they might save time, they often lack originality.
For instance, when a startup wanted to explain how their innovative technology works, they partnered with an animated explainer video maker to create a fun, quirky animation. The result? A video that communicates easily how their technology offers improved safety measures along with offering ad displays on the go; something AI-generated content might struggle with.
3. Brand-Specific Storytelling
Brands need storytelling that reflects their identity. Explainer video companies understand this and can tailor animations to match the tone, colors, and style of a brand. This level of personalization is hard to achieve with AI-generated videos.
For example, the Darzee brand used 2D animation to highlight user stories and showcase the uniqueness of their mattresses. The videos don’t just explain why their mattresses are the best choice, they make you feel connected to the characters in the video that form the story.
4. Cost-Effectiveness for High-Quality Output and higher ROI
While 2D animation requires skilled artists and time, it’s often more cost-effective in the long run. AI video tools might seem cheaper upfront, but they can’t always deliver the same quality. For brands looking to stand out, investing in an explainer video maker pays off.
Animation companies in Kolkata, known for their talented teams and competitive pricing, are helping brands achieve premium results without breaking the bank. They offer high-quality, customized animated explainer video solutions that rival global standards.
5. Better Viewer Retention
Studies show that people remember videos better when they’re visually appealing and emotionally engaging. Explainer video creators specializing in 2D animation know how to create content that sticks. With carefully designed characters and storytelling, they make sure your message stays with your audience.
For example, the MSB app uses 2D animated motion graphics explainer videos to simplify their features. Their videos are not only helpful for B2B professionals but also entertaining, proving that good animation can make even the most complex and dull topics memorable.
FAQs
1. Why is 2D animation still relevant in enterprise videos when AI videos are available?
2D animation remains relevant because it offers creativity, emotional connection, and personalized storytelling. Unlike AI videos, 2D animations by explainer video makers are tailored to reflect a brand’s personality. Animation companies in Kolkata specialize in crafting visually appealing, cost-effective animated explainer videos that resonate with audiences and drive better engagement for brands.
2. How do animation companies in Kolkata help brands with 2D animated videos?
Animation companies in Kolkata offer high-quality, budget-friendly solutions for 2D animated enterprise videos. They create unique visuals and engaging stories that align with a brand’s identity. Whether for startups or big brands, these explainer video creators design customized content to simplify ideas, boost viewer retention, and deliver impactful results.
3. Are 2D animations better than AI videos for marketing campaigns?
Yes, 2D animations are better for storytelling, emotional connection, and audience retention. Explainer video companies can customize every detail to fit a brand’s goals. With the help of an animated explainer video maker, brands like Spotify and Amul have used 2D animation to simplify complex ideas, boost engagement, and drive revenue growth.
Conclusion
Let’s be honest, AI videos are like plain toast. They get the job done, but where’s the flavor? On the other hand, 2D animation is like your favorite dish; creative, personalized, and packed with emotional seasoning. It simplifies tricky ideas, tells stories that stick to your minds, and keeps people coming back.
If you’re thinking about making a killer explainer video, why not team up with an animation company in Kolkata? The professional folks are pros at turning your ideas into jaw-dropping animations. Whether you’re just starting or running a big brand, they’ve got the skills to make your vision pop.
Instead of AI templates go for the good stuff. Partner with an animated explainer video maker who can bring your stories to life. Trust me, with the right explainer video creators by your side, your audience won’t just watch, they will recognize your brand.
About Us
Cputek Pvt. Ltd. is one of the leading animation companies in Kolkata, specializing in 2D and 3D animation videos that craft unique stories out of a dull idea. Since 2019, we have delivered creative branding, web design and development, logo, and animation videos to over 300+ clients worldwide, helping businesses captivate audiences with impactful visual storytelling and cutting-edge designs.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
If you still remember your favorite 2D animated characters from your childhood comic books and cartoons. In that case, that means 2D animated characters can not get replaced, but may be outdated in the age of 3D and AI.
Even though 3D and AI are becoming increasingly popular in branding, and are being used more and more in marketing, the demand for 2D animated characters will remain in the upcoming years.
Millennials are greatly associated with 2D animated characters from a young age. This is why they can identify and relate to them more easily than with 3D and AI-generated characters.
It’s simple. If you are targeting ad campaigns or your ideal customer persona is millennials born between 1981 and to early 20s, 2D animated characters can increase your sales wonderfully.
As a professional animation company in Kolkata, we have crafted many unique 2D animated characters for our clients’ branding and marketing campaigns. In today’s blog, we have elaborated on several factors related to 2D animation characters in explainer videos, the growing competition between 3D and AI, and what the future of 2D animation will look like a few years down the line.
The Unique Power of 2D Animation
There’s something timeless about 2D animation. It’s simple, relatable, and often feels warmer compared to its sleek 3D or AI-generated counterparts (not alternatives). Think about classic cartoons like Tom and Jerry or The Simpsons. They don’t just entertain us, they’ve created an emotional bond with their audiences over decades.
This emotional connection is a big reason why many brands, especially companies of an explainer video maker and animation companies in Kolkata, still rely on 2D animation for storytelling.
Take explainer videos, for example. When a company wants to simplify a complex idea, using a 2D animated explainer video maker often results in better engagement. The simplicity and clarity of 2D visuals make it easier for viewers to understand the message without distractions.
The Rise of Explainer Videos
Explainer videos have become a must-have for businesses. Whether you’re a tech startup explaining how your app works or a non-profit sharing your mission, explainer video companies know that animation is one of the best ways to get the message across. Animated explainer video makers often lean towards 2D because it’s approachable and cost-effective. Unlike 3D or AI, 2D animation doesn’t overwhelm viewers with too much detail. Instead, it focuses on the core story. This is a trait that resonates deeply with audiences.
Brands like Dropbox and Slack have used 2D animated explainer videos to explain their services, and these videos have become iconic. They are simple, engaging, and get the point across quickly, instead of beating around the bush. Explainer video creators in Kolkata often work on similar lines, blending creativity with practicality to help brands stand out.
The Rise of 3D and AI Animation
Now, let’s talk about 3D and AI. Sure, these technologies are game-changers. 3D animation offers depth, realism, and wow-factor visuals that are perfect for movies and high-budget advertising.
AI, on the other hand, is changing the way animations are created, making processes faster and smarter. Tools like Runway ML and NVIDIA’s Omniverse let creators produce jaw-dropping graphics with minimal effort.
However, 3D and AI often come with a hefty price tag and steep learning curves. They’re fantastic for large-scale projects but aren’t always the best fit for smaller businesses or personal stories. This is where 2D animation still reigns supreme.
Many explainer video companies and animation explainer video makers stick to 2D because it’s not just about creating something visually stunning; it’s about connecting with viewers in a way that feels personal and authentic.
Why Businesses Still Love 2D Animation
Let’s dig into why businesses, especially smaller ones. Choose 2D animation over 3D and AI. Firstly, it’s cost-effective. Hiring an animated explainer video maker specializing in 2D animation is often more affordable than building a 3D or AI-driven project. Moreover, 2D projects usually have quicker turnaround times, which is a big win for brands looking to hit the market faster.
Then there’s the emotional factor. 2D characters are often more expressive and relatable. A simple animated character with big eyes and exaggerated emotions can evoke feelings that high-tech 3D models sometimes fail to capture.
Animation companies in Kolkata, for instance, have mastered this art. They know how to use 2D to make stories that stick with viewers long after the video ends. A great example is the animated explainer video for Amazon to train their employees in their Chemical Safety Compliance Training Program. They used 2D animation to simplify their message and make it fun.
The result? A massive reduction in employee turnover, and increased engagement with the profound knowledge of safety tips gained from their training module.
Mixing Old with New to Form A Winning Strategy
Here’s where it gets exciting. Many explainer video creators are now blending 2D animation with AI tools to get the best of both worlds. AI can speed up tasks like lip-syncing or background creation, while 2D artists focus on the creative aspects that make the animation emotionally engaging. Companies of explainer video makers in Kolkata are leading the charge, combining traditional artistry with modern tech to produce stunning videos that feel both fresh and familiar.
For example, Adobe Animate and Toon Boom Harmony; popular tools for 2D animation, now integrate AI features to simplify workflows. These tools help explainer video companies deliver high-quality content faster, without losing the personal touch that 2D animation offers.
The Future of 2D Animation
So, is 2D animation outdated? Not even close to the brands whose ideal customers belong to the mid-80s era. As new technologies emerge, 2D animation is finding new ways to stay relevant.
From explainer videos to marketing campaigns, 2D animation continues to be a favorite for businesses and creators who value simplicity and emotional connection over flashy visuals.
One of the most exciting trends is the rise of interactive 2D animations. Platforms like Rive and LottieFiles allow developers to create interactive animations for apps and websites, making the experience more engaging. Many animation companies are already exploring these tools to create content that stands out.
FAQs
1. Why is 2D animation still popular among businesses?
2D animation remains a favorite because it’s cost-effective, emotionally engaging, and relatable. Animation companies in Kolkata and explainer video makers often choose 2D for its simplicity, which helps businesses connect with their target audience. For example, many explainer video creators use 2D animation for clear storytelling in marketing campaigns, ensuring viewers easily understand complex ideas without being overwhelmed by excessive visuals.
2. How do animation companies in Kolkata combine AI with 2D animation?
Explainer video creators in Kolkata are using AI tools to enhance 2D animation workflows. By integrating software like Adobe Animate and Toon Boom Harmony, these companies create animations faster while keeping the hand-drawn charm intact. Animated explainer video makers blend AI-driven processes like lip-syncing and background generation to produce videos that are fresh, engaging, and perfect for marketing needs.
3. What makes 2D animation effective for explainer videos?
2D animation stands out for its simplicity and emotional appeal. Explainer video makers and animation companies in Kolkata use 2D to convey complex ideas in an easy-to-digest format. Brands like Dropbox and Zomato have successfully used animated explainer videos to increase engagement and customer understanding. The approachable style of 2D helps explainer video creators connect with audiences more effectively than overly detailed 3D visuals.
Conclusion
At the end of the day, it’s not about choosing between 2D, 3D, or AI characters. Each has its strengths and serves different needs. But when it comes to creating stories that connect with people on an emotional level, 2D still has the upper hand.
It’s relatable, timeless, and cost-effective, qualities that make it a go-to choice for explainer video creators and businesses worldwide.
Whether you’re a startup looking for an animation explainer video maker or an established brand searching for explainer video companies, 2D animation remains a powerful tool to communicate your message effectively. And with the talent and creativity coming out of animation companies in Kolkata, the future of 2D animation looks brighter than ever.
About Us
Cputek Pvt. Ltd. is a leading animation company in Kolkata, specializing in 2D animation explainer videos that bring your ideas to life. Since 2019, we’ve delivered creative branding, web design, and digital solutions to over 300+ clients worldwide, helping businesses captivate audiences with impactful storytelling and cutting-edge designs.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
How many of you enjoyed comic books in childhood? Do you still remember that large character (Sabu) from Chacha Chaudhary?
This is the magic of animated characters. They can easily leave an indelible mark in our memory (if not lives) in many ways.
This is why big brands have used character animation strategically. With our eyes closed, we can all visualize the Amul Girl dancing happily with a piece of bread in her hand, her appealing eyes asking to spread the butter over her bread.
As of now, I hope you understand the power of character animation. In this blog, we have explained why 2D animation characters should stand at the center stage of an explainer video. Happy reading.
What Are 2D Animation Characters?
2D animation characters are flat, two-dimensional figures brought to life through sequential images. By displaying these images rapidly, they create the illusion of movement. This technique has been a staple in storytelling, from classic cartoons to modern digital media.
In marketing, 2D animated characters offer a unique advantage. Their engaging and relatable nature can simplify complex ideas, making them more accessible to audiences. This approach captures attention and improves brand recognition and emotional connection with consumers. By incorporating 2D animation, businesses can effectively convey their messages in a memorable and impactful way.
A professional animation explainer video maker now uses AI-powered tools for creating 2D animation characters that help break down complex ideas simply and engagingly. These videos make it easier for your audience to understand your message and connect with your brand.
We still associate the respective popular brands with these 2D animation characters; the Cheetah from the Chester Cheetah, the Surf Excel Girl, the Nirma Girl, and many others.
Now, let’s understand how these characters play such crucial roles in enhancing storytelling in explainer videos that you can even increase sales using 2D animation characters.
How 2D Animation Characters Enhance Storytelling in Explainer Videos
From reflecting emotions related to real-life challenges or wins just like humans do, to making the animated scenario so relatable that consumers can’t help but imagine themselves in the shoes of the 2D animation characters.
There are so many nuanced ways an animation character enhances storytelling in explainer videos.
1. Adds Humor and Fun
2D animated characters bring a playful and humorous element to explainer videos, making the story more engaging. Through fun and exaggerated scenarios, these characters make complex ideas easier to understand while keeping the audience entertained. This light-hearted approach ensures that the story is not only informative but also memorable.
You can understand this clearly in the video that we created for MSP Bandhan to infuse an intended pun into their loyalty program.
2. Generates Empathy and Emotions
The emotional connection created by 2D animated characters is key to enhancing storytelling. These characters can express a wide range of emotions, making it easier for the audience to relate to the story. Whether they’re feeling happy, nervous, or excited, the audience experiences these emotions through the characters, making the story more impactful and encouraging viewers to take action.
This video highlights the comfort of Darzee Ortho mattresses through our 2D explainer animation shows characters that viewers easily empathize with.
3. Helps Viewers Relate
When animated characters reflect the audience’s personal experiences, it strengthens the storytelling. Viewers can see themselves in the characters, making it easier to connect with the message. By customizing these characters to resemble the target audience, the story becomes more relatable, making the brand’s message clearer and more persuasive.
As a professional animation explainer video maker, we created an explainer animation for the MITHRON [Me & Drone] app to promote its features featuring characters of farmers that targeted customers could relate to directly and comprehend the message.
4. Simplifies Complex Ideas
2D characters are excellent at breaking down complex concepts into simple, visual stories. By demonstrating how a product or service works, these characters help clarify intricate details that would be hard to explain through words alone. This simplification allows the audience to quickly grasp the story, making it more effective in conveying key information.
We crafted another explainer video featuring 2D characters to simplify the bulk email composition of the MSB app that shows the step-by-step process of the feature that was otherwise a little complex to explain.
5. Builds Trust
Trust is vital for any brand story, and 2D animated characters help establish it in a friendly, approachable way. These characters create a sense of familiarity and comfort, which builds a connection with the audience. As the characters guide viewers through the story, trust in the brand grows, making the story feel authentic and reliable.
As we are a professional animation explainer video maker from Kolkata, we knew how to use characters in this video to visually explain the concept of digital farming.
6. Makes Your Story Engaging
Storytelling is at the heart of every explainer video, and 2D animation brings it to life. The flexibility of 2D characters allows you to craft unique stories that capture the viewer’s attention. Whether through a journey or a problem-solving scenario, animated characters keep the narrative exciting, ensuring that the viewer stays engaged from start to finish.
In this video, we crafted 2D animation characters out of two non-living objects to make the scaffolding safety more easily communicated to the target audience which enhances the visual storytelling.
This is a common trait of an experienced animation explainer video maker, and we crafted another explainer video for Car-O-Bar in which the characters engaged viewers till the end to show them the ultimate solution.
7. Endless Creative Possibilities
The creativity that 2D animated characters bring to storytelling is endless. You can design characters that visually represent the brand’s personality and narrative in creative, out-of-the-box ways. This freedom allows the storyteller to visually express abstract ideas, making the overall story more dynamic and interesting.
Our Cputek team loves to experiment and play around with the common stuff in new ways. In another animation explainer video, we crafted two characters namely Donald and Ronald to present a business transformation story that viewers were able to relate directly.
FAQs
1. Are animated explainer videos effective?
Animated explainer videos are highly effective. They combine both visual and auditory elements, and lively characters, making it easier for viewers to understand and retain the message. Studies show that when both senses are engaged, retention increases significantly.
These videos are also more engaging, helping brands explain complex concepts simply and effectively, which leads to higher conversion rates. Brands like Dropbox and Crazy Egg have seen substantial increases in conversions thanks to their explainer videos.
2. Why is 2D character animation a popular choice for brands?
2D character animation is popular because it offers flexibility and creativity, allowing brands to design unique characters that express personality and emotions. It is cost-effective and requires fewer resources than 3D animation, making it an efficient choice. Plus, its timeless, nostalgic appeal helps brands connect with a wide audience and evoke strong emotional responses.
3. What is character animation used for?
Character animation is used to bring movement and life to characters, helping to tell stories compellingly and engagingly. It is widely used in marketing, entertainment, and educational content to simplify complex ideas, evoke emotions, and make the message more relatable and memorable. By adding personality and action to characters, animation enhances the effectiveness of explainer videos and other visual storytelling mediums.
Conclusion
So, there you have it! Who knew those flat little cartoon folks could pack such a punch?
2D animated characters are like the superheroes of explainer videos. They swoop in and rescue your message from the clutches of boredom! They make us laugh, they make us feel things, and they even help us understand those brain-twisting ideas.
Think of them as your tiny, animated salesforce, building trust and making your brand the coolest kid on the block. And the best part? With 2D animation, your imagination is the limit! You can create a whole world of wacky characters and tell stories that stick in people’s minds like that catchy jingle you can’t get rid of (you know the one!).
So, if you’re looking to give your explainer videos a serious boost of awesomeness, jump on the 2D animation bandwagon. It’s fun, it’s effective, and it might just turn your viewers into raving fans. Now go forth and animate! And if you need professional guidance or even consultation regarding how to do it, think of Cputek. Your go-to animation explainer video maker who is just an email or phone call away. Here’s to a new year full of growth. Cheers!
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Do you know the most common problems healthcare providers face while communicating with patients?Yes, you guessed it right!
Due to the lack of core medical knowledge, healthcare-related situations or solutions seem like complex jargon to most patients. However, it’s very normal for them to react that way, and it’s your responsibility to make the patients understand their current conditions and your concerns about that.
Here, comes the role of medical animation as healthcare providers are finding the best possible solutions to enhance patient outcomes in this digital generation.
The medical animation industry currently stands at USD 2.6 billion and is expected to exceed the USD 10 billion mark by the next 7 to 8 years.
In this blog, we’ll explore how clear and informative animations can enhance patient education and how CPUTEK, the top animation company in Kolkata can help healthcare businesses thrive with better patient outcomes.
The Growing Importance of Patient Education through Animation
If a healthcare professional wants to make healthcare outcomes better, they need to educate their patients about their illness, and treatment procedures. That’s why effective communication between a doctor and his/her patients is emphasized.
It’s found quite difficult to explain complex medical jargon to a patient by only discussing it with them. That’s why medical professionals need a medium that seems engaging to the audience (here, patients) and simplifies complex concepts easily through visual appeals, animated gestures, and easy-to-understand language in storytelling formats.
According to research, 65% of the population are visual learners, making animations a valuable tool in healthcare. This is why not only patients, non-medical healthcare staff, and other people are willing to be educated about different diseases and their symptoms beforehand, as the best treatment options, via animated videos for better control of their health and confidence about themselves.
How Animations Improve Patient Outcomes
Animations offer a unique blend of simplicity and engagement, making them an ideal medium for patient education. Here’s how animations improve patient outcomes:
Enhanced Understanding of Procedures: Medical procedures are too complicated for common people. They include many steps, complex concepts, medical terms, and descriptions that are hard to understand for non-professional people.
Animations break the procedure into simple parts and show every single step in the form of pictures or videos representing animated characters. This makes the procedure easier to understand. Thus, medical animations can help patients prepare for the procedure before treatment, avoid misunderstandings, and improve patient preoperative preparation.
Improved Treatment Adherence: Sometimes, to achieve better health outcomes, healthcare providers need to deal with patient non-compliance as one of the most serious treatment barriers. People are unwilling to come for a checkup or forget to take timely medications, which can be very dangerous. The animation shows what patients have to do very clearly and makes it easier to remember.
Reduced Anxiety and Fear: Patients commonly exhibit signs of anxiety and fear to various levels regarding medical procedures or types of therapy. This can happen due to no familiarity with the process and details.
The use of animation for illustration and explanation allows them to realize and have a clear understanding of the procedure, thus reducing unnecessary anxiety. Fear and emotional discomfort are decreased, which makes patients engage easily with doctors, and communicate with them more effectively.
Types of Healthcare Animations
Healthcare animations can be categorized into different types, each geared towards a specific purpose in enhancing patient outcomes. Some of the types include:
Educational Animations
These animations are designed to educate patients on certain conditions, treatments, or procedures. They deliver in-depth explanations in an engaging, conversational manner, and in a format that is easy to comprehend. This gives the patients the information they need to make viable choices regarding their conditions.
Instructional Animations
Post-treatment care is equally vital, just like the treatment itself. Unfortunately, many patients fail to follow the complex instructions as they are incapable of understanding them or because they consider the instructions not so important when they start feeling well. Instructional animations can show patients the reason behind each step they will take during their treatment or care, from taking prescribed medications to wiping wounds, enabling them to follow their plans correctly.
Awareness Campaign Animations
Many public service announcements concern various health issues, and an animated video is an effective way to convey this message. Such videos are used widely because they simplify the complicated issues surrounding obscure or spread awareness about rare diseases. Also, animations have a simplified visual style, and they can be considered suitable for both adults and children.
Why Choose CPUTEK’s Animation Services?
Being a leading animated explainer video maker, at CPUTEK, we are the experts when it comes to producing high-quality healthcare animations. Here is why you should pick us for the task:
Tailored Solutions: Each healthcare provider is unique, and we know that. To fulfill your needs we offer highly customizable animation solutions. If you need educational animation to show to your patients or an instructional video your patients can keep and refer to after the treatment, we can create animations that will help you achieve your goals.
Expertise and Experience: With many years working in the healthcare industry, we understand very well the needs of patient communication. We have an expert team of professionals who are well-experienced in the development of animations that are informative and more importantly interesting, meaning that your patients will get the best care.
Cutting-edge Technology: A leading animated explainer video maker always ensures to upgrade the tech stack according to trends. We have the best experts in the industry at CPUTEK and they are well equipped with the latest technologies and skills in animation. From 3D animation to motion graphics, we are capable of applying a large variety of modern techniques, making sure that animation solutions are attractive, and engaging, and deliver the intended information efficiently.
FAQs
1. How do you improve patient outcomes?
Patient outcomes depend heavily on the patient’s experience with the healthcare facilities they have approached. Patients are required to understand their health conditions clearly and the most suitable treatment options available. Patient outcomes are enhanced when they are communicated about proper medications, technologies for better treatment, ways to manage chronic diseases, offered telehealth support, and post-treatment care and guidance.
2. How animation is useful in medical applications?
Animation has proved to be useful and effective in medical applications, especially while communicating with patients. Explaining details about the chronic disease a patient is suffering from, the consequences of different treatment options, helping the patients visualize the entire process and post-treatment care and medication timeliness, etc becomes easy to execute using explainers or character-driven animations.
3. What is the best approach to improving outcomes?
Improving patient outcomes often refers to transparent and clear communication between patients and their healthcare providers. Talking about the health problems a patient is facing, the goal of the medical professionals, and significant measures to be taken for successful treatment, should be displayed at hospitals and healthcare clinics. These animations should also be circulated via social platforms to increase awareness, thereby improving outcomes.
Conclusion
Animations are widely used to help common people understand complex technicalities and core concepts in different industries. It’s proven effective in the healthcare field as well. Though we are surrounded by a digital environment, people in rural areas and the have-nots of modern society still struggle to communicate their health regarding fears and concerns to doctors regarding their health conditions. This shows the need for healthcare providers to implement medical animation for more patient education and, thereby, patient outcomes. Partner with a professional animated explainer video maker and bridge the gap between healthcare professionals and patients for improved patient outcomes.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Your customers are no longer attracted to architectural drawings, hand-drawn structural models, or 2D miniatures. They want more realistic visuals in the presentation of your real estate project.
This is why architectural visualizations through animation are becoming a new norm. Architectural animation offers a unique way to exhibit properties that easily captivate potential customers and convert them into buyers.
In this blog you will explore the types of animations for real estate marketing, how animations are revolutionizing real estate marketing, and how Cputek, one of the best animation companies in Kolkata can help you revolutionize real estate marketing and drive more sales.
Benefits of Animations that are Revolutionizing Real Estate Marketing
Realtors have witnessed more conversions with less effort using architectural animation. Let’s see what benefits you can get using animated videos that traditional architectural hand drawings couldn’t provide.
Immersive Experience
Architectural animations offer an immersive experience that keeps viewers hooked till the end of the video. They get valuable insights along with entertainment about their homes that are not built yet.
Visual Walkthroughs
Earlier, hand-drawn architectural paintings and diagrams would make it hard for potential buyers to understand the real estate project. But 3D visualizations represent a virtual walkthrough of their future property, explaining every nook and corner setup.
Saves Time and Resources
Earlier, buyers had to visit the plot to comprehend the structure and landscape of their homes in reality with the help of a supervisor. Now, as a realtor, you can offer virtual tours of your project that your customers will enjoy from their comfort zone.
Extended reach over social media
Infusing motion in still images brings out the liveliness. People relate more to this. The use of light, sound effects, and motion in animation breathes life into still images of a building and its surrounding landscape. Visually intriguing this presentation gets shared by people as they love to experience this virtual reality.
Experience the future home virtually
The architectural visualizations offer a sneak peek into the minds of architects. They can easily showcase and explain their structural diagrams. On the other hand, potential buyers can put forward their likes, dislikes, and personal suggestions. This empowers your customers to customize their homes, which creates a positive impact in their minds guiding their purchase decisions.
Types of animation videos Best for Real Estate Marketing
Explainer videos: Best used for explaining complex real estate terms, processes, services, and quotation breakdowns.
Architectural visualization: 3D immersive visualizations that enable customers to experience and explore future property beforehand, that too remotely.
Virtual tours: Showcase every aspect of your property in motion, so that customers can imagine how living there would feel like.
3D walkthroughs: A 3D walkthrough empowers you to virtually explore each room of the building and get to see the design and structure of every corner of that home.
How Cputek, one of the best animation companies in Kolkata can help you with stunning architectural animations
As an experienced company, Cputek realizes the importance of visual storytelling in the real estate industry. With this in mind, we offer animation services that can bring your architectural objects to life. We make it possible for you to turn your designs into captivating and truly immersive experiences on which your target audience can place their purchase decisions.
How can you use this opportunity?
Enhanced Visual Appeal: Our high-quality animations provide customers with a realistic visual model of the property and contribute to its perceptual attractiveness. This allows potential buyers to imagine themselves in that space and experience the feel of walking through it, which is not possible with its 2D alternatives. Because of that, images, videos, and tours of a 3D representation rather than a flat drawing allow a more emotional impression of the property.
Interactive and Immersive Experiences: We will craft animations that you can use to provide an interactive experience of your property, offering the customers tours and walk-throughs of the space. The advantage of this approach is that the simulation can be interactive, allowing the prospective buyers to examine every corner of the property like they would in a real space, and do it at their own home through the online tour.
Showcase Unique Features: Animated videos of the best animation companies in Kolkata could be a medium to present special features or something that makes your properties better than others realistically. Whether it’s the appeal of natural light or the flow of it within the property, the layout of the rooms, or the textures of the materials used, our animations will bring them to life in a dynamic, and exciting way.
Increased Buyer Engagement: Since the core purpose of the animations is to captivate the audience which is what they are designed for, they would keep the potential buyer engaged for a long time through the process. This would give them more time to form an emotional bond with the property they are watching and therefore be more likely to make a purchase.
Cost-Effective Marketing: Cputek’s animation services are a great way to decrease the necessity of physical staging and open houses. Thus, you will be able to save costs and increase benefits, as your prospective customers will be able to view the property from anywhere.
With Cputek’s animation services, you can add a competitive edge to your real estate marketing plan, ensuring property highlights in a competitive market and some additional sales.
Feel free to contact us to create vivid graphics with corresponding narration that will convert interested viewers into buyers.
FAQs
1. Why real estate animation videos are important?
Animation videos have the power to breathe life into still objects. In the real estate industry, animation videos can convey the essence of a property, making you experience virtually how living there will actually feel like, something that still architectural images can not convey. This directly connects with potential buyers, positively influencing their purchase decisions.
2. How animation is used in real estate marketing?
Animation can be used in real estate marketing for different purposes. 3D walkthroughs of properties are primarily used to present every nook and corner of the project. Visualizations reflect objects and their placements in the building. Animation can also be used to show the landscape and interior walkthroughs in motion in addition to the application of natural light and sound.
Conclusion
With property rates going up along with inflation, it’s no surprise that the real estate industry is facing challenges in selling properties to quality clients. As a realtor, it’s high time you switched to architectural animation for effective marketing. In order to stand out and be competitive in the real estate market, you need to convey your architectural solutions through simple visuals, so that customers easily get clarity of what they are signing up for. Contact animation companies in Kolkata, for effective real estate animation videos.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?
People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.
What are explainer videos?
Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.
Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.
What are the features of viral marketing that Explainer videos have
If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.
Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.
Tips to create a viral explainer video
Know your target audience well
Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.
Well-written video script
The key is to write a video script that tells your audience how your product or service can help them brief.
You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem.
Break down complex concepts and explain them in simple language. Videos in story format create better engagement.
Short and crisp
Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.
Keep audience engaged
As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention.
Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.
call-to-action
Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”.
Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.
Types of explainer videos
Animated
These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.
This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.
Motion graphics
These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.
Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget.
Whiteboard animation
This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.
Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos.
Live action
In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.
Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally.
These are best for person-oriented products.
Screencast
Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides.
These are best for showing your audience directly how to use a new application or your products/services.
Why it is a must-have tool in your marketing strategy
Hard to beat
Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.
More engaging than texts
Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.
Simple to share with others
Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.
Boost conversion
Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.
Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion.
Choosing explainer video companies the right way
The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works.
Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.
Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.
Conclusion
Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.
Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out.
FAQs
1. How do explainer video companies make marketing videos go viral?
Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.
2. What are the tips by animation companies in Kolkata to create viral explainer videos?
With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action.
3. What makes an animation company Kolkata good to outsource explainer video projects?
Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
In today’s fast-paced digital sphere, 2D and 3D animation videos have become an effective tool that businesses use to engage, attract and retain their consumers. Some of the best animation companies in Kolkata can help you in this regard by making the most of their skills and expertise.
Now the point is how to choose an animation company that delivers quality work on time without compromising on your budget. So, if you are also in search of a reputed animation studio, then today’s blog will give you the right insights and knowledge on how to select the top animation company and the parameters you must evaluate before making a decision.
In the end, you will get to know about the 7 leading animation companies in Kolkata that are offering unmatched animation video-making services tailored to their clients’ unique budgets and requirements.
Let’s begin!
Affordable Animation Videos are on the Rise: Secret Revealed
B2B and B2C companies are looking for affordable options when it comes to promoting their business and increasing brand awareness. The importance of hiring one of the top animation companies in Kolkata that can save you both time and money lies here.
In general, animation videos have become the most cost-effective tool to market and advertise your products and services, allowing you to invest in other areas of business that need immediate attention.
Yes, the demand for 2D and 3D animation videos is on the rise and organizations are leaving no stone unturned to leverage the most of this advertising medium. Plus, it is a less expensive way to promote your business and earn greater visibility for your brand, letting as many people know as possible about your pertinent products and services.
Here is why the need to create budget-friendly animation videos is increasing with each passing day.
An effective marketing tool
Any company that has gained a quick reputation and shows easily on the web search results relies primarily on one particular tool and that is compelling videos. Yes, engaging 3D videos have the power to convey your marketing message to your target audience in the most captivating way.
By creating such videos, not only do you make your customers perceive the true essence of your brand but you are also enticing them to buy your products and services without losing the aesthetics of your marketing.
This is why hiring one of the best animation companies in Kolkata is of paramount importance. Depending on your unique business goals and requirements, a team of experts will craft the most visually appealing videos that align perfectly with your sales objectives as well as your marketing funnel with better ROIs and profit margins down the road.
Cost-effective animation software
The top animation companies in Kolkata will generally use cost-effective software tools to create animation videos for your business. However, using affordable software tools does not mean using lousy products, so be very careful when choosing an animation studio for your marketing efforts. Make sure the company you hire uses cutting-edge software tools that can design eye-appealing videos tailored to your specific needs and budget.
Greater attention to detail
When you hire one of the top animation companies in Kolkata to make videos for your marketing objectives, you are taking a step forward towards meeting digital goals with utmost perfection and precision.
This is because the entire process of making 2D and 3D animation videos involves a meticulous step-by-step procedure including
Concept Development
Scripting
Storyboarding
Animatic
Character Design
Background Design
Rigging
Animating
Colouring and Texturing
Lighting and Rendering
Sound Design and
Editing
So, you can easily understand that framing these videos from scratch until their final development involves at least 7 to 8 steps with keen attention to every bit of detail.
To make this happen the top animation companies in Kolkata generally require a team of skilled professionals who have to dedicate as little as 250-400 working hours with each stage having a different type of collaborative teamwork every time.
Hence, you must remain extra careful when looking for an animation studio for your online marketing objectives or else all your precious time and money are supposed to go in vain.
Affordable video-making
The market is filled with a plethora of animation companies in Kolkata and it’s no wonder. A lot of these companies offer their clients the privilege to make custom animated videos that fit their unique budgets as well as business goals.
Yet they do not compromise on the quality of the videos and their aesthetic appeal which is indeed an added advantage. A team of experts will generally use high-quality software tools when making 2D and 3D videos for your company and, luckily most of these software tools are affordable and easily available in the market.
However, you need to be wary about one thing, do not hire a lousy animation studio in the rush of finding cheap video-making solutions. Such companies often design poor-quality videos using underrated software tools, enough to make you fail in your marketing efforts.
Reasons Animation Videos are the most Cost-Effective Advertising Tool
Gone are the days when traditional advertising campaigns would cost businesses an arm and a leg to attract, retain and engage audience. Now, cost-effective and visually compelling videos are the norm.
Hence, day by day the need to hire one of the best animation companies in Kolkata is increasing. 2D and 3D animation videos can yield better results for your online marketing efforts with doubled ROIs and profit margins, enhanced visibility and brand awareness.
On top of that, it saves you a great deal of money that you can utilize to improve the other areas of your business. Here is why animated videos are considered the most cost-efficient advertising tool.
Integration of AI
Artificial Intelligence can ensure remarkable cost savings and multiple sectors have already witnessed that. So, as you hire one of the top animation companies in Kolkata they will create AI-integrated animation videos for your company by implementing the following methods.
Animation Optimization: By incorporating AI, companies can analyze all the relevant data encompassing their animated videos giving them a deeper and faster insight into the crucial metrics of customer engagement, brand visibility, content optimization and so on. Further, these animation videos can be altered and modified as and when necessary and with the changing needs of your business.
Creation of Avant-Garde Elements: AI has the power to design and formulate background components, graphics, objects and at times the entire depiction of your brand storytelling based on your tailored needs. To make it happen, graphic designers and artists from the top animation companies in Kolkata have to dedicate the least of time to creating these elements, utilizing the rest to amend and upgrade them further, saving you both time and money as you expect greater ROIs in return.
Pre-Visualization of the Animation: AI can be used to generate visual depictions of your business ideas and goals as you storyboard you’re animated videos for your marketers. This allows both animators and the company to devise their content plot faster than expected.
AI is already impacting the way animation videos are made and the VFX industry will witness booming developments very soon, chiefly due to their growing dependence on Artificial Intelligence.
So, in a word, we can say that small and medium-sized businesses can optimize AI-enabled animation video content that will have far-reaching consequences when it comes to enhanced brand awareness, better visibility, improved ROIs and conversions, successful attainment of digital goals and expanded reach to say the least.
To reap the maximum benefits of 2D and 3D animation videos, hiring one of the top animation companies in Kolkata is imperative. A team of specialists will understand your unique marketing needs first and will create premium-quality animation videos that are informative, engaging and visually pleasing and help you meet your digital goals and objectives in the quickest way possible.
Improved Scalability in Video Production
Creating animation videos solely for corporate professionals needs meticulous effort and highly specialized skill sets. This is why hiring one of the best animation companies in Kolkata is mandatory.
With a team of experts, they can create 2D and 3D animated videos for companies of every size and budget. They can devise and develop good-quality pure-play videos, animated text videos and archive footage videos catered to their clients’ varying business needs and goals.
Multiple sectors such as universities, software firms, corporate websites for travel agencies, and other organisations can get these videos made in a snap of a finger. All they have to do is submit a brief of what they need and their graphic partners are more than ready to create exclusive and fascinating videos that allow them to reach a wide global audience in no time.
Further, when working with the top animation companies in Kolkata, there is a greater scope for scalability for both parties. This means that your animation team will first understand your unique budget and business needs and only create animation videos based on that.
In short, their primary motive is to create affordable video content for your company that is in alignment with your digital goals, yet they won’t compromise on the quality of their deliverables, making sure that each of the animation pieces is made using premium software tools while adhering to stringent guidelines and methods.
To say in a nutshell, video content gets easily viral on the internet as compared to any other marketing tool. More so, it is easy to customize these videos as per your changing needs, plus, you can share them on social media and other relevant platforms to increase brand awareness and visibility.
In response, you can expect a lump sum cost-saving for your business as the need to invest in other forums and individuals to get your advertisements a wider reach will not be there.
Factors to Consider When Looking for an Animation Studio
The digital landscape is evolving at a rapid pace and to keep up with the ever-changing nature, using 3D animation videos for your online marketing efforts is the mantra. But, with so many animation companies in Kolkata, how to choose the right animation studio that meets your tailored needs and budget in the best way possible?
Well, to do that effectively, you must weigh certain parameters that will ultimately lead you to make an informed decision. On this note, below are some of the crucial factors worth considering when hiring one of the top animation companies in Kolkata to attain your digital goals and objectives with flying colours.
Cost
Though not the ultimate determiner, the cost of the animation studio you are hiring must align perfectly with your unique budget. On average, the price range must vary between 2000-2500 INR per second for 3D animation videos and product videos inclusive of graphics plus stock footage, the company must charge anywhere between 40,000-45000 INR per minute.
However, these were the basic costs that clients generally pay to the top animation companies in Kolkata and the price options may vary from one studio to another. So, hire a 3D animation firm that does absolute justice to your budget.
Testimonials and Reviews
Before hiring one of the best animation companies in Kolkata, skimming through the testimonials and reviews from their previous clients is important.
Doing so will help you better understand the quality of work they deliver, the kind of professionalism they display and the extent to which they are reliable in the market.
So, the more positive reviews and feedback, the easier it will get for you to trust an animation studio who are only known to produce superior-quality videos for their clients teamed up with outstanding customer support.
Skills and Expertise
Choose an animation studio that holds adequate experience and expertise in the sector wherein your company operates. However, with so many animation companies in Kolkata hiring the right partner for your video-related needs and wants can be a daunting task.
So, make sure you thoroughly enquire about each and every 3D animation firm and finally choose the one most relevant to your industry.
This is because the more experienced and knowledgeable they are in your specific sphere, the easier it will get for them to craft engaging and captivating videos that support brand storytelling in the most compelling manner.
Consequently, conveying the potential messages to your target audience will become a piece of cake for you as these animation content will bring your vision to life, making your products and services appear more realistic and visually appealing every time prospective customers click on your website.
Therefore, hire one of the top animation companies in Kolkata who have the innate spark and flair to produce 3D animation videos in tandem with your industry needs and requirements. Plus, they also are well aware of the technical nuances and know-how teamed with the potential to handle a vast array of complex and challenging projects in the past.
When you are certain that their portfolio displays this kind of proficiency, be assured that on-time deliverables, adherence to deadlines and managing intricate assignments are all the things you can expect when collaboratively working with them.
Portfolio
As easy as it may seem, hiring one of the top animation companies in Kolkata might prove to be arduous at times. So, the best way to ensure that you have chosen the right partner is by getting a deeper of their portfolio which consists of all the crucial elements such as the quality of their work, conformity to timelines, and the style they adhere to etc.
In a word, you must hire a 3D animation firm that displays exceptional skills and expertise, creating product animation content and 3D animation content with full-on confidence and proficiency, catered to their client’s unique needs and requirements.
This means that their deliverables must not solely represent technical competency. Aside from that, they must also be engaging and compelling enough to enhance brand awareness through effective storytelling, letting your customers know about your products and services in the most captivating way.
Specialization
A great deciding factor, when choosing one of the top animation companies in Kolkata, is always enquire about their area of specialization first and then make a decision. This is because many companies offer a broad-based service range while others narrow down their video-making solutions to specific niches.
So, to make things easier, you must ponder over the fact that whether you are looking for product videos or stock footage animation content. Subsequently, you must select a firm that meets your tailored needs in the finest way possible.
For example, if you want a range of product videos for your website, the company you hire must specialize particularly in that sphere teamed up with years of knowledge and experience. Further, they must display a laser-centric approach that reflects their unapologetic skillsets and expertise in your specific industry.
By making the most of these skills and cognizance, they must produce and deliver superior-quality product videos that not only increase brand awareness but also enhance visibility and expand reach across a wide-scale audience, consequently, garnering more new prospective customers for your organization.
Top 8 Animation Companies in Kolkata to Consider
With the increasing demand for product animation videos and 3D animation videos, every day a vast array of new animation studios can be seen sprawling in the market. And choosing one of the top animation companies in Kolkata from the plethora of options out there can get a bit tricky at times.
To make things easier, here are the 8 best animation companies in Kolkata and you too can hire any of them that fits your budget as well as custom needs.
Take a look below.
CPUTEK Private Limited
One of the leading animation companies in Kolkata, West Bengal, CPUTEK Private Limited began its operation in February 2021. This company is the brainchild of three stalwart individuals, Mr Argish Das, Subhajit Sen Sharma and Miss Abanty Maity. Some of the notable services that they offer to their customers include Motion Graphics, 3D Animation, Corporate Documentaries, Corporate Videos, Product Launch Videos and Business Promotional Videos to name just a few.
Coming to their brick-and-mortar office, they are located particularly in the Silpara area of the city and their main USP is that, they deliver all their animation video-making services and solutions at affordable price points.
In addition to that, CPUTEK also offers a couple of relevant services more related to web app development, mobile app building, digital marketing, software development and social media management etc.
Hi-Tech Animation
Came into operation in the year 2011, Hi-Tech Animation is one of the leading animation companies in Kolkata and is particularly located in the Tangra area of the city. Their top-notch video-making services set them apart from others, plus their charges are pretty affordable too.
With the vision to transform India as the global animation hub, Mr. Subrata Roy, the founder of the company aims to produce high-quality animation videos and solutions for their clients that align with their custom budget perfectly.
Some of their unmatched services include VFX, post-production, 3D/2D animation, 3D asset creation and development, storyboard and animatics and concept creation and development to say the least.
Fourth Dimension Visual Effects Private Limited
Founded in the year 2011, Fourth Dimension Visual Effects Private Limited is yet another renowned animation studio in Kolkata that promises its customers outstanding video-making services at pocket-friendly price options.
It is one of the top animation companies in Kolkata and is situated in the Tollygunge area of the city. The founder of the company, Mr. Rajat Dalui aims to take his animation creation endeavors to new heights by making use of cutting-edge tools and software technologies.
Their notable services and solutions include corporate AV, motion graphics, 2D and 3D animation VFX etc.
Animatrix Multimedia
Animatrix Multimedia is one of the best animation companies in Kolkata that offers premium-quality video-making services and solutions to their customers. Some of their prominent services include the creation of animated television series, 2D and 3D animation videos, videos for corporate advertisements, audio projects, and television advertisements etc.
The company was founded way back in 1999, and over time its overall performance and quality of work have improved favourably, stooping up to an extent to gain a substantial foothold amongst the top media houses of Eastern India. On top of everything, their animation services are surprisingly affordable.
After Z VFX Studio
After Z VFX Studio embarked on a fascinating journey in 2015 and from that time on they are producing and delivering high-quality video content to their customers at reasonable price points.
Visual effects, editing, color grading, animation and cinematography are some of the worthwhile services that have made After Z VFX Studio one of the top animation companies in Kolkata and it’s no wonder.
Their physical office is located in the Dhakuria area of the city and if you too need unsurpassable video creation services for your business, feel free to get in touch with them as quickly as possible.
Frame Founder Studio
Located in the Ganguly Bagan area of Kolkata, Frame Founder Studio is a leading animation studio in the city that came into operation in the year 2022. Despite being a new player in the field of animation video, the company has earned a great deal of reputation amongst a wide customer base, that too in a short time.
Some of their top-notch services include beauty retouching, match-moving, cleanups, rotoscoping and chroma keying, color grading and compositing etc. Plus, their video-creation solutions fit businesses of every size and budget, making it one of the best animation companies in Kolkata and there is no second thought to it.
MAAC
Established way back in 2001 with the aim to deliver streets-ahead animated video-making services to their clients, MAAC embarked on a spectacular journey and has been operating as one of the top animation companies in Kolkata ever since.
The studio is located particularly in the Behala area of the city and some of its notable services include game design, broadcast, graphic design, VFX animation, 2D and 3D animation videos, product animation content, pure-play footage animation videos and so on.
And the most compelling factor that sets them apart from others is their affordable price points, befitting everyone’s budget and tailored needs to perfection.
TwinToons Animation Videos
TwinToons Animation Videos is one of the finest animation companies in Kolkata that came into operation in 2017 and offers excellent animation video-making services to their customers at pocket-friendly price options.
So, call or mail them right away and expect services such as 3D Real, 3D Animation, 2D Realistic Animation, 2D Animation, Creation of 2D and 3D Characters and Visuals to say the least. The studio is particularly located in the Bidhannagar area of the city and aims to provide its consumers with even more enhanced and upgraded 2D and 3D animation services and solutions down the road.
Conclusion
Visually appealing and engaging 2D and 3D animation videos are in the greatest demand in the present market as we are living in the age of the internet. But, creating and optimizing such animated content for your business all alone can be a daunting task.
This is why hiring one of the top animation companies in Kolkata is of paramount importance. Depending on your specific needs and requirements, not only will they produce superior-quality 3D animation videos and footage animation content, but they will also ensure that their products and solutions are effective enough to increase brand awareness, enhance visibility, expand the reach and drive better conversions for your organization.
Good Luck!
Frequently Asked Questions
How much does an animation company cost in India?
3D animation and product animation video-making services in India can cost you anywhere between 25,000 INR to 80,000 INR, depending on the quality of work, software tools used and ongoing market trends.
What factors to consider when looking for an animation studio?
Factors such as experience and knowledge, area of specialization, portfolio, testimonials and reviews and costs are some of the parameters worth measuring for you to choose an animation company that fits both your budget and specific needs perfectly.
What aspects affect the quality of animation?
Audience impression, key metrics and various other technical factors can influence the quality of animation considerably. Hence, it is mandatory to hire one of the top animation companies in Kolkata that holds a great deal of reputation and significance in the market and which only produces outstanding animated video content for their customers.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Do you want to skyrocket your online engagement and boost conversions? Animated explainer videos are robust tools recently gaining immense popularity in the digital marketing diaspora. Small businesses and large enterprises use these videos to improve their online presence and boost conversion rates.
Unarguably, the role of animation is worth acknowledging when it comes to creating highly engaging and informative explainer videos. When a simple video is animated, it gives customers the necessary information about a service or product in an interesting and engaging way.
But it often becomes difficult to create engaging animated videos that keep your audience hooked till the end. And sometimes making animated videos to break down complex technical terms and services also becomes a tough job.
In today’s post, we will be discussing the importance of animation in making bang-on explainer videos and how they can help B2B and B2C companies reach their next level.
Animated videos are short
Nowadays, animated videos demand the incorporation of graphics and motions that can explain a product or service in a few seconds, mainly due to the decreased attention span among viewers. Therefore, the duration of these videos is very short, restricted to a couple of seconds to a minute, giving consumers a clear understanding of the product or service at that time.
An example of a short animated video is Slack’s animated video where they have shown how you can simplify your work process using their solution. This short video has no dialog but its vibrant colors and design figures will hook you to the end.
Animated videos are narrated properly
Animation converts ordinary explainer videos into captivating snippets that give your audience an utterly fulfilling and enjoyable experience. For that, you will need a killer and engaging script that leads your customers to the service or product they are looking for. Make sure the script is succinct yet persuasive, moving on to the next step quickly while equipping your audience with the desired information with compelling motions and graphics from start to finish.
An example of a well-narrated animated video is How Mindfulness Empowers Us. This video shows that if we focus much on positive thoughts, those thoughts will win over us and if we focus on negative thoughts, then those negative thoughts will take over our consciousness. The importance of being mindful to let go of negative feelings to create room for positive ones – is taught in this video.
Better customer retention
Animation when used in conventional videos enables effective storytelling for your brand. When that happens, it persuades your audiences to stay on your web pages for a longer time. Usually, people prefer to watch videos that explain a service or product through captivating graphics and motions.
As a result, they can also remember the concepts and things faster than reading about the same textually. In short, the more you include animation elements in your videos, the better it will be for your business when it comes to ensuring enhanced customer retention.
Enhanced brand essence
As already said, animated explainer videos have the power to enable compelling storytelling that can grab viewers’ attention faster than anything else. Be it the killer introduction or short one-liners in every part of the videos, when customers click on any of your animated videos, they instantly understand what service or product is being explained and the perks and advantages it offers.
This further invokes their buying interests as they get the true essence of your brand after watching these videos and also get a hold of what all your company awaits its consumers with, needless to say, the lucrative offerings they have brought to the table in particular.
Insightful and informative
Our minds are intelligent enough to store tons of data at a go when we watch something on a video. Likewise, when we learn about the same thing in various texts, not only does our memory fail to remember those words, but we also tend to forget that service or product easily.
Animation videos on the other end incorporate elements such as motions, graphics, whiteboard animation, cartoon-style animations, etc. This makes your ordinary videos more powerful and versatile, making them highly effective and engaging in web search ranking.
Plus, the motive for creating such videos is to provide consumers the much-needed information about their preferred service or product in a short time. Moreover, animated videos allow you to convey the key insights and facts to your audience in a persuasive yet meaningful way as they find your brand more credible and reliable than before.
Optimal web indexing
We all know that Google is the largest web index in the digital sphere and what comes right after that is YouTube. So, as the web indexing of your videos improves, the better their search rankings will be in the top web search engines such as Google, Bing, YouTube, etc.
So, make sure that you keep your videos as short as possible with captivating animation elements, engaging titles, and of course eye-catching tags and labels as and where necessary. This will help your audience take in the information faster and better understand what lies ahead of them.
Remember, animated explainer videos have the power to increase your viewers by two times month over month or even more with better retention rates every time. As a result, you can also expect your consumers to stay on your site for a longer time, surprisingly in times when the web indexes are at the peak of their operation hours.
FAQs
1. How to make killer animated explainer videos?
Some of the factors to consider while creating engaging and insightful animated explainer videos include a clear call to action (CTA), effective storytelling, straightforward explanations, short time-frames, and easy-to-follow structures to say the least.
2. Why are animated explainer videos effective?
Animated explainer videos combine compelling visuals and audio to explain a topic or concept quickly and easily. Instead of offering audio or text, explainer videos use both, considered to be effective for better customer retention.
3. Why is animation so powerful?
Animation enables effective storytelling and breaks down complex concepts into easily digestible components. Where a high-spirited image with dancing and jumping characters expresses joy, a placid and teary-eyed character will instantly exude sadness. It’s that interesting.
Conclusion
If digital marketing is a skyscraper, animation explainer videos are its foundation. However, creating killer explainer videos takes time and effort. As a business professional, you need to keep a lot of aspects in your mind from short stories to engaging one-liners, trending tags, and labels to incorporating graphics and motions so that your videos become as compelling as possible.
In short, animated explainer videos when designed correctly yet in a persuasive way have the power to garner better conversion rates, improve online presence, and enhance customer retention with more viewers wanting to stay on your site for a longer time.
The best part is captivating explainer videos often ensure that your web indexing ameliorates on platforms such as Google, Bing, and YouTube with each passing day.
Hope you are the next stalwart to optimize animated explainer videos for your website. Check out the services at affordable costs of an animated explainer video maker company in Kolkata. Reach out to them for free consultation calls to learn about the best solutions available for your requirements.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
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