Author: Suchismita Sinha

By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don't judge, gotta fuel the creativity!)

Improve Patient Outcomes with Our Clear and Informative Animations

Introduction

Do you know the most common problems healthcare providers face while communicating with patients?Yes, you guessed it right! 

Due to the lack of core medical knowledge, healthcare-related situations or solutions seem like complex jargon to most patients. However, it’s very normal for them to react that way, and it’s your responsibility to make the patients understand their current conditions and your concerns about that.

Here, comes the role of medical animation as healthcare providers are finding the best possible solutions to enhance patient outcomes in this digital generation. 

The medical animation industry currently stands at USD 2.6 billion and is expected to exceed the USD 10 billion mark by the next 7 to 8 years. 

In this blog, we’ll explore how clear and informative animations can enhance patient education and how CPUTEK, the top animation company in Kolkata can help healthcare businesses thrive with better patient outcomes.

The Growing Importance of Patient Education through Animation

If a healthcare professional wants to make healthcare outcomes better, they need to educate their patients about their illness, and treatment procedures. That’s why effective communication between a doctor and his/her patients is emphasized. 

It’s found quite difficult to explain complex medical jargon to a patient by only discussing it with them. That’s why medical professionals need a medium that seems engaging to the audience (here, patients) and simplifies complex concepts easily through visual appeals, animated gestures, and easy-to-understand language in storytelling formats. 

According to research, 65% of the population are visual learners, making animations a valuable tool in healthcare. This is why not only patients, non-medical healthcare staff, and other people are willing to be educated about different diseases and their symptoms beforehand, as the best treatment options, via animated videos for better control of their health and confidence about themselves.

How Animations Improve Patient Outcomes

Animations offer a unique blend of simplicity and engagement, making them an ideal medium for patient education. Here’s how animations improve patient outcomes:

Enhanced Understanding of Procedures: Medical procedures are too complicated for common people. They include many steps, complex concepts, medical terms, and descriptions that are hard to understand for non-professional people. 

Animations break the procedure into simple parts and show every single step in the form of pictures or videos representing animated characters. This makes the procedure easier to understand. Thus, medical animations can help patients prepare for the procedure before treatment, avoid misunderstandings, and improve patient preoperative preparation.

Improved Treatment Adherence: Sometimes, to achieve better health outcomes, healthcare providers need to deal with patient non-compliance as one of the most serious treatment barriers. People are unwilling to come for a checkup or forget to take timely medications, which can be very dangerous. The animation shows what patients have to do very clearly and makes it easier to remember.

Reduced Anxiety and Fear: Patients commonly exhibit signs of anxiety and fear to various levels regarding medical procedures or types of therapy. This can happen due to no familiarity with the process and details. 

The use of animation for illustration and explanation allows them to realize and have a clear understanding of the procedure, thus reducing unnecessary anxiety. Fear and emotional discomfort are decreased, which makes patients engage easily with doctors, and communicate with them more effectively.

Types of Healthcare Animations

Healthcare animations can be categorized into different types, each geared towards a specific purpose in enhancing patient outcomes. Some of the types include:

Educational Animations

These animations are designed to educate patients on certain conditions, treatments, or procedures. They deliver in-depth explanations in an engaging, conversational manner, and in a format that is easy to comprehend. This gives the patients the information they need to make viable choices regarding their conditions.

Instructional Animations

Post-treatment care is equally vital, just like the treatment itself. Unfortunately, many patients fail to follow the complex instructions as they are incapable of understanding them or because they consider the instructions not so important when they start feeling well. Instructional animations can show patients the reason behind each step they will take during their treatment or care, from taking prescribed medications to wiping wounds, enabling them to follow their plans correctly.

Awareness Campaign Animations

Many public service announcements concern various health issues, and an animated video is an effective way to convey this message. Such videos are used widely because they simplify the complicated issues surrounding obscure or spread awareness about rare diseases. Also, animations have a simplified visual style, and they can be considered suitable for both adults and children.

Why Choose CPUTEK’s Animation Services?

Being a leading animated explainer video maker, at CPUTEK, we are the experts when it comes to producing high-quality healthcare animations. Here is why you should pick us for the task:

Tailored Solutions: Each healthcare provider is unique, and we know that. To fulfill your needs we offer highly customizable animation solutions. If you need educational animation to show to your patients or an instructional video your patients can keep and refer to after the treatment, we can create animations that will help you achieve your goals.

Expertise and Experience: With many years working in the healthcare industry, we understand very well the needs of patient communication. We have an expert team of professionals who are well-experienced in the development of animations that are informative and more importantly interesting, meaning that your patients will get the best care.

Cutting-edge Technology: A leading animated explainer video maker always ensures to upgrade the tech stack according to trends. We have the best experts in the industry at CPUTEK and they are well equipped with the latest technologies and skills in animation. From 3D animation to motion graphics, we are capable of applying a large variety of modern techniques, making sure that animation solutions are attractive, and engaging, and deliver the intended information efficiently.

FAQs 

1. How do you improve patient outcomes?

Patient outcomes depend heavily on the patient’s experience with the healthcare facilities they have approached. Patients are required to understand their health conditions clearly and the most suitable treatment options available. Patient outcomes are enhanced when they are communicated about proper medications, technologies for better treatment, ways to manage chronic diseases, offered telehealth support, and post-treatment care and guidance. 

2. How animation is useful in medical applications?

Animation has proved to be useful and effective in medical applications, especially while communicating with patients. Explaining details about the chronic disease a patient is suffering from, the consequences of different treatment options, helping the patients visualize the entire process and post-treatment care and medication timeliness, etc becomes easy to execute using explainers or character-driven animations. 

3. What is the best approach to improving outcomes?

Improving patient outcomes often refers to transparent and clear communication between patients and their healthcare providers. Talking about the health problems a patient is facing, the goal of the medical professionals, and significant measures to be taken for successful treatment, should be displayed at hospitals and healthcare clinics. These animations should also be circulated via social platforms to increase awareness, thereby improving outcomes. 

Conclusion

Animations are widely used to help common people understand complex technicalities and core concepts in different industries. It’s proven effective in the healthcare field as well. Though we are surrounded by a digital environment, people in rural areas and the have-nots of modern society still struggle to communicate their health regarding fears and concerns to doctors regarding their health conditions. This shows the need for healthcare providers to implement medical animation for more patient education and, thereby, patient outcomes. Partner with a professional animated explainer video maker and bridge the gap between healthcare professionals and patients for improved patient outcomes.

Posted on by Suchismita Sinha

The Top Web Development Company In Kolkata

Introduction

Your website is the first point of contact between your customers and your brand’s digital identity. As the attention span of people is getting shorter and shorter day by day, you get only a few seconds to turn website visitors into your customers. 

On average, nearly 45% of online visitors want a website to load within two seconds and nearly 40% of them will wait up to three seconds for a web page to load, before leaving your website. 

This is one of the many reasons why your web presence has to be up to the mark if you want to create a positive impression about your brand in your customers’ minds. To let this happen, you need the best web development partner for your brand. 

Kolkata is not only the cultural capital of India, many large and medium-sized businesses have found this place the perfect city for growth. This is followed by several web development agencies in Kolkata. 

This blog will highlight the importance of web development, current trends and why Cputek is the top web development company in Kolkata that will improve your business using innovative technologies and customer-oriented approaches.

What is Web Development?

In the digital era, the profound online presence of any business is a must and the first step to get digital is via building a professional website. In a broad sense, web development refers to creating and maintaining websites. Web development may range from web design to web programming, to database management, and web publishing. Except for an impressive user experience, a useful and attractive website made by the top web development company in Kolkata also ensures that a business operates effectively and approaches a broader audience, being competitive.

Importance of Web Development for Businesses

Web development is an important element for any business for several reasons. First of all, it helps to create an online presence for your brand, a must-have in today’s world. Well-designed site made by a top web development company in Kolkata attracts potential clients to buy products and continue cooperation that allows a business to grow. It also serves as an excellent marketing tool due to the possibility of spreading awareness about your company and products. 

Secondly, web development influences the credibility of the company. A professional site is an indicator of loyalty and trust when it comes to a company’s image. A logical and intuitive website interface makes it easier for customers to buy from you. A seller’s site should fix all the information about the product and company, and the developer should strive to make it as structured as possible.

Key Features, Tools, and Technologies in Web Development

Web development is a vast field and is full of several features, tools, and technologies that make a website function properly, work faster, and look better. Some of the main features that the top web development company in Kolkata always takes care of are-

Responsive Design: It makes a website accessible from any device be it a PC, tablet, or mobile. It also helps such a website look good irrespective of which device you use.

User-Friendly Navigation: It makes the visitor use the website effectively and find out the necessary information about the product.

Fast Loading Speed: A faster loading speed of your website is important to keep the visitor on your web page.

SEO Optimization: A crucial feature for higher ranking of your site on a Search Engine’s Results Page to gain more website visitors. 

Security: Web developers ensure the website is multi-factor authenticated, has Role Based Access Control (RABC), and any harmful characters are removed or modified to enhance the security of websites. 

Tools and technologies used for website development are evolving day by day. Some of the most common examples are:

HTML/CSS: This is a fundamental language used for website development. To be more specific, it is the website skeleton; CSS is used to make this skeleton nice.

JavaScript: It is a tool for website development allowing sites to become interactive and containing different dynamic elements.

Content Management Systems (CMS): These are already-made websites you can buy, for example, WordPress or Joomla. They are used to facilitate the management of your website content.

Front-End Frameworks: These are libraries, such as react, Angular, and Vue.js, that make it easier to develop responsive and interactive user interfaces.

Back-End Technologies: Node.js, Python, Ruby on Rails, and PHP to name a few. These frameworks and languages are used for database management and server-side operations.

Version Control Systems: Version control systems allow developers to track changes and collaborate – e.g., Git.

Key Trends in Web Development in 2024

The advancement of technology will result in changes in web development trends – they will have to meet users’ needs and business requirements. Key web development trends for 2024 are the following:

Progressive Web Apps (PWAs): This is a type of application that combines the best features of web and mobile-based applications. As a result, an amazing User Experience will be created. Since it is cross-platform, customers will be able to interact with them on all devices.

Artificial Intelligence (AI) and Machine Learning: This trend will help IT experts integrate AI-powered chatbots and personalize content, as well as use additional data analytics.

Voice Search Optimization: There are a lot of companies that have already started using this technology, and, probably, more web developers will implement this trend taking into account the growing popularity of voice assistants.

Motion UI: The top web development company in Kolkata makes use of this trend to help create better, more impressive, and more engaging User Interfaces. It is reached through the application of animations and transitions.

Cybersecurity: The increased number of cybercriminals makes it important for websites to have strong security protocols in order not to experience different types of hacking activities.

Why Hire a Top Web Development Company in Kolkata?

Kolkata is a unique city in which a rich cultural heritage and intellectual vibrance are found combinedly. In this regard, it is not surprising that leading web development companies in India settled in this city. The advantages of hiring a top web development company in Kolkata are as follows:

Expertise and Experience: A top web development company in Kolkata has professionals who are distinguished by their high qualifications and many years of experience. However, they are not lagging behind new trends and technologies that can be used. As a result, the solutions for the order are really the best.

Cost-Effective Solutions: Even though demand for good service is growing, top web development companies in Kolkata are not raising prices. It means that the companies allow people to receive the best possible services at a good price.

Customization and Flexibility: Top web development companies in Kolkata always take into account the fact that the same solution will not work for different clients. Instead, a business’s specific goals are carefully considered and the results provided are the best possible, bringing the companies closer to their objectives.

Timely Delivery: A top web development company in Kolkata will not take several years to complete the required work. On the contrary, the activities are well-coordinated, following the previously approved plan.

Post-Launch Support: a good web development company in Kolkata will constantly assist you in the day-to-day support and functioning of your website.

Why Cputek is the Top Web Development Company in Kolkata

Cputek is the top web development company in Kolkata from different aspects. Here’s why businesses should consider partnering with Cputek:

Adoption of Recent and Effective Trends and Technologies: Cputek’s specialists keep up with the times and tides. Therefore, they apply the most relevant web development technologies. Whether it is the integration of AI, the development of PWAs, or the improvement of voice search optimization, such a forward-looking approach allows the company’s customers to be the best in their business sectors.

Customer-Centric Approach: Cputek is a customer-centric top web development company in Kolkata. Cputek’s experts focus on the USPs of their clients’ businesses and build up websites that perfectly match their brand image. As a result, websites created by Cputek adequately convey the brand messages of their clients. 

Focus on Customer Experience (CX): The company’s specialists do not load websites with company information that is not useful for customers. In the meantime, websites developed by Cputek always look good, and customers love it. Ultimately, such an approach is beneficial for both customers as it helps them make their purchases very conveniently and businesses since it helps customers visit the client’s site in the future.

Comprehensive Services: Cputek provides its clients with custom website creation, e-commerce solutions, SEO optimization, and other services that are related to web development. Thanks to Cputek’s services, businesses can create an organic website approach.

Proven Track Record: Having a portfolio of satisfied customers and a range of successful projects, the company earned a reputation as the top web development company in Kolkata which provides high-quality web development solutions.

FAQs 

1. How to choose the best web development company in Kolkata?

A web development company becomes the best fit for you when their expertise and your project requirements match. To check this before partnering with them, you need to go through their past works, the functionalities of the websites and web platforms they created, the tech stack they use, their team’s experience, the internal collaboration, company culture, and detailed cost breakdown of the project. 

2. How to check if a web development company is legit?

Being aware of this digital era is very important. This is the same with finding a legit web development company for your website. The key points to take care of while researching about them are –

  • Their website URL is secure,
  • Legit phone number and address,
  • No grammatical errors on their web pages,
  • Legit Terms and Conditions policy,
  • Client testimonials and reviews on their GMB profile,
  • Their trading license details,
  • Ownership details,
  • Company’s credit score.

Conclusion

Businesses need a strong digital presence. The first and foremost impression that can either make or break your brand image is the first impression of your brand through a professional website. A top web development company in Kolkata can help you make it. Let us discuss your project scope and strategies at Cputek, the top web development company in Kolkata.

Posted on by Suchismita Sinha

The Top Mobile App Development Company in Kolkata

Introduction 

Make people download your app once, then retain them for a longer period. Mobile apps can be the most useful tools to retain customers and make yourself relevant in the ever changing consumer market. 

Statista reports show a whooping 257 billion app downloads globally in 2023. The more people are getting aware of the potential of mobile applications in benefitting a business, the more business owners will invest in mobile apps. 

You can attract a website visitor by retargeting them via ads or through email marketing, while you can simply send a push notification to your app visitor to remind them of your brand. If 85% consumers prefer mobile apps over a website, it’s high time you considered building an app for your products or services. 

In this blog post, we will be focusing on the technical aspects of mobile app development, including current trends and technologies, the pros of working with top app development companies, and introducing Cputek as a top mobile app development company in Kolkata.

Essential Technical Aspects of a Top Mobile App Development Company

Mobile app development process includes several stages – planning, design, development, testing, and deployment. This process requires correspondingly profound knowledge of various programming languages, development frameworks, and tools. The key technical aspects include:

Programming Languages: The two main programming languages are Swift for iOS and Kotlin for Android. Swift and Kotlin provide developers with rich features that facilitate the development of a high-performance, secure, and highly scalable application, adapting it to all business needs.

Development Frameworks: With the advent of multiple mobile platforms, cross-platform development became a time and cost-efficient solution. React Native, Flutter and Xamarin, are today’s widely-used development frameworks that lets developers write code only once and deploy it across all platforms, instead of rewriting it for entirely different mobile applications.

User Interface (UI) and User Experience (UX) Design: A great and intuitive UI/UX design can make all the difference for the success of a mobile app. Designers use tools such as Sketch, Figma and Adobe XD to build visually pleasing and navigable interfaces.

Backend Development: The backend is responsible for dealing with data storage, user authentication and running the server-side logic. Node.js, Django and Ruby on Rails are some of the technologies used by most mobile applications for this purpose.

Testing and Quality Assurance: It’s important to make sure the app has as few bugs as possible and works in practically every condition. Automated testing tools, such as Appium, Espresso and XCTest, can help developers ensure that the app is free from errors before its final launch.

Current Trends to Look for in mobile app development

Everyday you can see new features in daily used applications. The reason is ever changing trends in consumer behavior. To satisfy consumer needs, you need to upgrade your application to stay on top of your target customer. Here are a few recent trends- 

Artificial Intelligence and Machine Learning: AI and ML technologies are increasingly being included in mobile applications to improve personalization, use predictive analytics, and provide higher security levels.

Augmented Reality (AR) and Virtual Reality (VR): Both technologies have disrupted the game industry and are being implemented within the real estate and retail space. They allow developers to deliver a fully-immersive environment for users.

5G Technology: While this technology is not yet widely spread in India and is still in the transcription phase, it can impact the work of mobile applications dramatically. Users are likely to appreciate higher speed, connectivity and lower latency during their work with apps.

Internet of Things (IoT): Incorporating IoT devices may assist mobile apps in interacting with end-users’ multiple devices to provide home and office control and automation.

Blockchain: Finally, blockchain is being used increasingly in financial applications to ensure higher levels of security, while apps designed for supply chain management or other spheres requiring tracking and full transparency can also use this technology.

New Technologies and Tools in Mobile App Development

Technological advancement is here to stay. Below is the list of the most popular trending tools and technologies.

Flutter: Developed by Google, Flutter is an open-source UI SDK toolkit that allows developers to create the UI of an application smoothly. It is a natively compiled-setting that can develop applications on mobile, web, and desktop based on the same codebase.

React Native: It’s a popular framework developed by Meta. Its growing popularity is because of its cross-platform compatibility, sporter development cycle, automatic live updates in apps, and the benefits of using native codes. 

Kotlin Multiplatform Mobile (KMM): Kotlin Multiplatform Mobile is used by both iOS and Android developers since the advent of KMM allows developers to use a single codebase for iOS and Android applications.

SwiftUI: SwiftUI by Apple is a modern framework for all Apple platforms that helps simplify developing the application and provides a concise and declarative syntax.

Jetpack Compose: Jetpack Compose is the latest method for building UI, declared by Google. It allows for coding less and creating more. Thereby it’s treated as an exciting and advanced tool for app development.

Why Choose a Top Mobile App Development Company in Kolkata?

Partnering with a top mobile app development company in Kolkata can prove beneficial for your business:

Expertise and Experience: A top mobile app development company in Kolkata has experts, experienced developers who work on a variety of mobile applications. They also keep track of the latest trends and technologies to deliver advanced solutions.

Quality Assurance: Reputable mobile app development companies in Kolkata follow a comprehensive app testing and quality assurance process, ensuring the app is reliable, secure, and runs smoothly on various devices and platforms.

Customized Solutions: One of the advantages of hiring a top mobile app development company in Kolkata is that they understand that every business is unique. Therefore, they offer tailor-made solutions that best meet the requirement and objective of their client.

Timely Delivery: A structured development process and efficient project management make it possible for companies to finish and deliver a project on time without sacrificing quality.

Post-Launch Support: When you hire a top mobile app development company in Kolkata to build your mobile app, they also offer ongoing support and maintenance.

Introducing CPUTEK: The Top Mobile App Development Company in Kolkata

When it comes to mobile app development in Kolkata, CPUTEK is the number one. By incorporating technical knowledge, creative solutions, and customer-orientation, we offer a remarkable package of services to all who place their trust in our hands.

Proven Track Record: At CPUTEK, our app developers have already completed multiple complex projects in various industries, which allows us to consider ourselves proven experts in app development. In addition, this also proves that we are a trusted partner for your dream app project.

Skilled Team: Our team consists of highly skilled and exceptionally knowledgeable app developers, designers, project managers who take pride in their passion and experience. The apps we develop are well-crafted, modern, and forward-thinking.

Innovative Approach: Innovation has always been one of the significant elements we take into consideration when we start developing mobile apps. Therefore, we have access to the latest and most efficient tools, technologies, and best practices in our sector.

Client Satisfaction: Our primary goal is to ensure that our future app is exactly how you want it to look and how you want it to function. That is why we invite you for discussion, and together we can create your app combining both your and our ideas.

Comprehensive Services: At CPUTEK, we start developing your app from the initial consultation and design stage, through the development and testing stage to ensure that you may sleep well and be assured of the app’s existence and success in the market.

FAQs

1. What is the app development process of Cputek?

Cputek follows a robust development process that involves agile methods. Through continuous iteration they build your application to include relevant and indemand features in the final application. Though the vital  stages are brainstorming strategy, User Interface design, development, app testing, deployment, debugging and maintenance, post launch support and monitoring.

2. How to choose the best mobile app development company? 

Before partnering with a mobile app development company, you need to check their authentication and proven track record to decide whether they are your best mobile app development partner. Check their portfolio of previous mobile apps, the functionality of the apps, their reputation in the market, their adaptation to indemand technologies, detailed breakdown of cost structure and transparent process. 

Conclusion 

Because of the changing needs of consumers, we experience new features very often. Also driven by innovative technological advancements, the mobile app development market is continuously evolving. 

If around 1250 apps get launched on the Apple App Store, think how many apps are getting developed every single day! If you don’t invest in mobile apps now, how will you rank on top of your customer’s minds? 

Partner with a top mobile app development company in Kolkata to build an application that is perfectly aligned with your brand.

Posted on by Suchismita Sinha

Revolutionize Real Estate Marketing with Our Animation Services

Introduction 

Your customers are no longer attracted to architectural drawings, hand-drawn structural models, or 2D miniatures. They want more realistic visuals in the presentation of your real estate project. 

This is why architectural visualizations through animation are becoming a new norm. Architectural animation offers a unique way to exhibit properties that easily captivate potential customers and convert them into buyers. 

In this blog you will explore the types of animations for real estate marketing, how animations are revolutionizing real estate marketing, and how Cputek, one of the best animation companies in Kolkata can help you revolutionize real estate marketing and drive more sales. 

Benefits of Animations that are Revolutionizing Real Estate Marketing 

Realtors have witnessed more conversions with less effort using architectural animation. Let’s see what benefits you can get using animated videos that traditional architectural hand drawings couldn’t provide. 

Immersive Experience 

Architectural animations offer an immersive experience that keeps viewers hooked till the end of the video. They get valuable insights along with entertainment about their homes that are not built yet. 

Visual Walkthroughs 

Earlier, hand-drawn architectural paintings and diagrams would make it hard for potential buyers to understand the real estate project. But 3D visualizations represent a virtual walkthrough of their future property, explaining every nook and corner setup. 

Saves Time and Resources

Earlier, buyers had to visit the plot to comprehend the structure and landscape of their homes in reality with the help of a supervisor. Now, as a realtor, you can offer virtual tours of your project that your customers will enjoy from their comfort zone.

Extended reach over social media 

Infusing motion in still images brings out the liveliness. People relate more to this. The use of light, sound effects, and motion in animation breathes life into still images of a building and its surrounding landscape. Visually intriguing this presentation gets shared by people as they love to experience this virtual reality.

Experience the future home virtually 

The architectural visualizations offer a sneak peek into the minds of architects. They can easily showcase and explain their structural diagrams. On the other hand, potential buyers can put forward their likes, dislikes, and personal suggestions. This empowers your customers to customize their homes, which creates a positive impact in their minds guiding their purchase decisions. 

Types of animation videos Best for Real Estate Marketing 

Explainer videos: Best used for explaining complex real estate terms, processes, services, and quotation breakdowns. 

Architectural visualization: 3D immersive visualizations that enable customers to experience and explore future property beforehand, that too remotely. 

Virtual tours: Showcase every aspect of your property in motion, so that customers can imagine how living there would feel like. 

3D walkthroughs: A 3D walkthrough empowers you to virtually explore each room of the building and get to see the design and structure of every corner of that home.

How Cputek, one of the best animation companies in Kolkata can help you with stunning architectural animations 

As an experienced company, Cputek realizes the importance of visual storytelling in the real estate industry. With this in mind, we offer animation services that can bring your architectural objects to life. We make it possible for you to turn your designs into captivating and truly immersive experiences on which your target audience can place their purchase decisions. 

How can you use this opportunity?

Enhanced Visual Appeal: Our high-quality animations provide customers with a realistic visual model of the property and contribute to its perceptual attractiveness. This allows potential buyers to imagine themselves in that space and experience the feel of walking through it, which is not possible with its 2D alternatives. Because of that, images, videos, and tours of a 3D representation rather than a flat drawing allow a more emotional impression of the property.

Interactive and Immersive Experiences: We will craft animations that you can use to provide an interactive experience of your property, offering the customers tours and walk-throughs of the space. The advantage of this approach is that the simulation can be interactive, allowing the prospective buyers to examine every corner of the property like they would in a real space, and do it at their own home through the online tour.

Showcase Unique Features: Animated videos of the best animation companies in Kolkata could be a medium to present special features or something that makes your properties better than others realistically. Whether it’s the appeal of natural light or the flow of it within the property, the layout of the rooms, or the textures of the materials used, our animations will bring them to life in a dynamic, and exciting way.

Increased Buyer Engagement: Since the core purpose of the animations is to captivate the audience which is what they are designed for, they would keep the potential buyer engaged for a long time through the process. This would give them more time to form an emotional bond with the property they are watching and therefore be more likely to make a purchase.

Cost-Effective Marketing: Cputek’s animation services are a great way to decrease the necessity of physical staging and open houses. Thus, you will be able to save costs and increase benefits, as your prospective customers will be able to view the property from anywhere.

With Cputek’s animation services, you can add a competitive edge to your real estate marketing plan, ensuring property highlights in a competitive market and some additional sales. 

Feel free to contact us to create vivid graphics with corresponding narration that will convert interested viewers into buyers.

FAQs

1. Why real estate animation videos are important? 

Animation videos have the power to breathe life into still objects. In the real estate industry, animation videos can convey the essence of a property, making you experience virtually how living there will actually feel like, something that still architectural images can not convey. This directly connects with potential buyers, positively influencing their purchase decisions.

2. How animation is used in real estate marketing? 

Animation can be used in real estate marketing for different purposes. 3D walkthroughs of properties are primarily used to present every nook and corner of the project. Visualizations reflect objects and their placements in the building. Animation can also be used to show the landscape and interior walkthroughs in motion in addition to the application of natural light and sound.

Conclusion 

With property rates going up along with inflation, it’s no surprise that the real estate industry is facing challenges in selling properties to quality clients. As a realtor, it’s high time you switched to architectural animation for effective marketing. In order to stand out and be competitive in the real estate market, you need to convey your architectural solutions through simple visuals, so that customers easily get clarity of what they are signing up for. Contact animation companies in Kolkata, for effective real estate animation videos.

Posted on by Suchismita Sinha

Top Creative Agencies in Kolkata

Introduction 

Struggling to make your website and online presence reflect your brand voice? You are not alone. 

With the growing demand for presenting unique brand identities of businesses, we can see a surge in branding service providers. 

Kolkata, the city of joy, is popular for its rich cultural heritage and is considered a forerunner in art. Unique branding and design companies have made their way through tough competition in this metropolitan city. 

To help you identify the authentic branding experts of the industry and pick one creative agency to partner with, we have researched and curated a list of the top 10 creative advertizing agencies in Kolkata that provide a range of digital solutions. First, know why you should hire a creative agency. 

Why should you partner with a Creative Agency? 

Creative agencies are proficient in presenting your brand through stunning visuals and designs. These visuals not only show the flat visual part of your brand, it tell your brand’s behind-the-scenes stories as well. By delivering the same story through every visual, be it static photos or videos, your audience will relate to your brand more and associate the products you offer with only your brand as represented as the best one. 

Just like Zara has set a standard style for their models, posing with their fast-fashion clothes, their visuals of models wearing their designs, automatically tell the audience who the brand is. Professionals of a creative agency know how to present your products that make your audience instantly connect with your brand. 

Top 10 Creative Agencies in Kolkata

To save you from fraudsters who express themselves to be branding experts, here is a list of the top creative agencies that have been proving their expertise for a long time. 

1. CPUTEK PRIVATE LIMITED 

CPUTEK PRIVATE LIMITED is one of the leading creative agencies in Kolkata and has a 4.7 GMB rating. Having been in business for over 5 years, the company specializes in creative operations. Its clients include Bluelupin, WYN, CAP, Bandhan Bank, and many others.

GMB Rating: 4.7

Website: www.cputek.in 

Experience: 5+

Services: design and branding, brand identity, motion design, packaging design, explainer videos, graphic and logo design, animation, 36p digital marketing solutions.

Clients: Bluelupin, WYN, CAP, Bandhan Bank, Solar Nextgen, Prakrutam, Technotidbits. 

2. Myndroot

Myndroot is another creative agency with a 4.4 GMB rating. The company specializes in digital content, social media and digital strategy, sports creative, brand design, UI/UX web development, as well as ad films. With over 9 years in the business, its clients include Prithivi Fashion, Surojit Kala, Milkberry ice cream, CSK, Bittu’s snacks, and others.

GMB Rating: 4.4

Website: www.myndroot.com

Experience: 9+

Services: Digital content creation, social media and digital strategy, sports creative, brand design and strategy, UI/UX web development, ad films, and photoshoots.

Clients: Prithivi Fashion, Surojit Kala, Milkberry ice cream, CSK, Bittu’s snacks.

Contact: info@myndroot.com 

3. PromotEdge

PromotEdge is one of the most renowned creative agencies in Kolkata, and it has a 4.3 GMB rating. The company offers a full range of services that can help clients become more visible and generate more business and includes BrnadId, OOH, and PromotEdge Signature Products. Notably, the company’s innovative activities have enabled it to gain a remarkable reputation.

GMB Rating: 4.3

Website: www.promotedge.com 

Experience: 9+

Services: brand strategy, creative services, web development, digital marketing, audiovisual content.

Clients: Utkarsh, KNI Airport, Sany, TATA Housing, TATA Steel, ABP, ZEE, Ambuja Neotia, Super Shakti

4. Ogilvy & Mather Advertising

Ogilvy & Mather Advertising is one of the globally recognized agencies, and it has a 4.4 GMB rating. It has accomplished many outstanding projects for a great variety of clients. Notably, since the foundation of the agency, Ogilvy & Mather’s experts have implemented hundreds of efficient advertising campaigns and other solutions.

GMB Rating: 4.4 

Website: www.ogilvy.com

Experience: 96+

Services: brand strategy, brand experience, impactful advertising, dynamic content and context, Comms strategy, Adtech, and data. 

Clients: Workday, KFC, VI, Coca-Cola, GRAACC, Uber, Savlon

5. Blue Antz

Blue Antz is another creative agency with a 4.1 GMB rating. Throughout its existence, the organization has provided several services such as brand design, UI/UX web development, ad films, and others to an astonishing variety of clients.

GMB Rating: 4.1

Website: www.blueantz.in 

Experience: 14+

Services: print ad, TVC, packaging, print designs, digital marketing, brand identity, traditional advertising website design and development.

Clients: Ajio, Rupa, JIS group, Philips, Koye, Frank Ross, Vedic Village, Fmcg, and Beverage. 

6. Be the Bee

Be the Bee is one of the top-rated creative agencies, and it has a 4.8 GMB rating. The company has a perfect reputation that is well-earned based on its experience and the success rate of all implemented projects. One of the company’s major focuses is branding.

GMB Rating: 4.8

Website: www.bethebee.in 

Experience: 11+

Services: all advertising services, branding, packaging, strategy, campaign, videos, and marketing collaterals.

Clients: Lux Cozi, Amrit cement, Patanjali, SBI Life, Rangoli, Srijan, Paridhan, infinity, Annamrita, Siddha. 

7. Pixel Street 

Pixel Street is best known as a branding agency and is also the highest-rated on GMB in the same category with a rating of 4.9. The agency is famous across Kolkata for its particular attention to extraordinary and memorable digital experiences and comprehensive and heartfelt visual creation. Any company looking for an exciting and innovative approach to marketing solutions will be lucky to work with Pixel Street.

GMB Rating: 4.9

Website: www.pixelstreet.in

Experience: 4+

Services: brand identity, stationery kit, brand collaterals, packaging design, photoshoots, logo, and brand story design, all branding services. 

Clients: Shanghai, 3in1, Nouratan, Crizac, Shaastra, Thyme Corporation, ITC- Legacy matchbox, The Hindu, Mangaldeep Sandal, Kingfisher, Nutricious.

8. Digital PR World 

Digital PR World received a rating of 4.6 on GMB, and similar to the former agency, it is a creative agency focused on digital PR, branding strategy, and social media planning. Digital PR World also has a digital angle to the majority of its projects and is characterized by a significant number of successful cases. This agency certainly fits those companies that are looking for a more innovative approach and digital strategies.

GMB Rating: 4.6

Website: www.digitalprworld.com

Experience: 5+

Services: branding services, media and advertising, retail and e-commerce creative branding, product and brand storytelling, product launch campaigns, product packaging, PDP page design services, and brand development.  

Clients: Yu Grow, Smartress, Rave, Uranus Oil, Altem, Liberty, Reliance, Venkat Pharma.

9. Social Neeti 

Social Neeti has been serving as a creative agency in Kolkata since 2018. They have served over 500 brands across more than 15 cities and 3+ countries. Not only visual branding, they also provide 360 digital marketing solutions as well. Their vibrant portfolio of previous design works speaks volumes about their expertise. 

GMB Rating: 4.5

Website: www.socialneeti.com 

Experience: 6+

Services: brand strategy, brand identity, naming and messaging, even brand launch, graphic and logo design, illustration, photography and videography, and digital marketing solutions. 

Clients: Gyan Jaipur, eclat, ODRFL, Radhika Jews, Samsara Jaipur.

10. Brandwizz Communications 

Brandwizz Communications is rated 4.5, just like the previous agency. It is also a creative company, but the main focus of its attention is on creative branding and marketing solutions. Brandwizz is famous for its unique ideas and approaches to implementing them as well as its comprehensive services.

GMB Rating: 4.5

Website: www.brandwizz.com

Experience: 14+ 

Services: identity design and branding, films, AV, motion graphics, space branding and signage, packaging design, and advertizing.

Clients: Narnolia, Asian Cinemas, Aavesh, Utkarsh, Senu, Fogla, Ambuja Neotia, HSR.

FAQs

1. Why should you work with a creative agency?

A branding agency brings different talents to the table. From strategic design to quality development, you get to partner with a team that will help you grow your business holistically. Their expertise defines your brand story through visuals and establishes your brand authority by distributing unique and branded design elements throughout different social channels. It helps your audience resonate with your brand more, increasing your brand value.

2. What to consider when choosing a creative agency?

When you are willing to partner with a creative agency for branding projects, considering the following suggestions can save you from any inconvenience. Identify your design requirements, check the agency’s experience in work related to your needs, evaluate their portfolio to understand their expertise and work process, and personally talk to individual team members to know their experiences, knowledge, and work culture. These factors overall impact the development of your branding and design project.

3. How to find the perfect creative agency?

Among a thousand creative agencies in the industry, choosing your perfect fit can be hectic. From getting quotes after quotes and negotiating the budget, you can find your right fit by following a few other key parameters.

  • Define project goals.
  • Has the agency provided similar services before? 
  • Look for reputed agencies. 
  • Ask their previous clients about the experience. 
  • Verify sample work-folios.
  • Ask for a detailed price breakdown. 
  • Evaluate their team culture. 

These factors will save you lots of energy in the future. 

Conclusion 

If you are a product-based business, visuals are everything for establishing your brand. A professional creative agency knows how to craft your brand story through stunning images. With the growing demand for branding projects, businesses are looking forward to partnering with cost-effective solution providers in Kolkata. As Kolkata is known as a city of cultural heritage, quality branding has been in the air of Kolkata since the beginning. 

Choose a creative agency in Kolkata to redefine your brand today. Which creative agency in Kolkata do you think is the best? Share with us.

Posted on by Suchismita Sinha

The Top 10 Online Marketing Agencies in Kolkata 2024

Introduction 

In the ever evolving digital landscape and with the changing psychology of your target customers, businesses are highly investing in digital marketing strategies to stay relevant in their customers’ minds. And if you are looking to partner with an online marketing agency in Kolkata, then this blog will help you today.

Finding the right digital marketing agency is hectic, let alone from Kolkata. With the growing digital marketing opportunities in Kolkata, you may feel overwhelmed in choosing your right fit. We have curated a list of top 10 online marketing agencies in Kolkata to ease your search efforts. 

You can evaluate all these marketing agencies and communicate your requirements clearly before signing a deal. Let’s learn the primary factors to consider before you contact them.

Tips to choose the right online marketing agency in Kolkata 

Each online marketing agency in Kolkata can be different from their counterparts in their team size, years active, projects worked on, pricing structure, specializations, and skill sets of their team members. You can evaluate these factors according to your project requirements and check the following criteria that are crucial for your future partnering with them. 

  1. Define your own marketing goals first – is it spreading brand awareness? Website traffic? Social media followers? Sales?
  2. The area of expertise of the online marketing agency in Kolkata. 
  3. Experience and skills of their team. 
  4. Whether their communication process is clear. 
  5. Their work process in detail. 
  6. Previous testimonials and works in their portfolio. 
  7. Their breakdown of pricing structure.
  8. Their knowledge regarding your industry. 

The top 10 online marketing agency in Kolkata

We researched online and some other articles to come up with the top 10 online marketing agencies in Kolkata.

1. Cputek Private Limited, a Leading Online Marketing Agency in Kolkata

Cputek has started their journey in 2019 and has mastered in providing quality 360 branding services. Their expertise lies in graphic design, animation and short explainer video making. 

GMB Rating: 4.7

Website: www.cputek.in

Team: 25+

Services: digital marketing, mobile application, graphic design, web development, software development, animation, and social media marketing.

Clients: Bluelupin, WYN, nut n diet, Pura, solar nextgen, Prakrutam.

Contact: info@cputek.in 

2. Kreative Machinez

Kreative Machinez believes in cooperative work that will eventually boost work deliveries and client satisfaction. They have achieved the Best SEO Agencies Award in San Jose 2020. 

GMB Rating: 4.5

Website: www.kreativemachinez.com

Team: 100+

Services: digital marketing, seo, social media marketing, app store optimization, content writing. 

Clients: Flannel Clothing, the Dioz Group, ica, EX-IN, Karma, Mainak, Body Line.

Contact: info@kreativemachinez.com 

3. Seven Boats Info-System pvt ltd

Seven Boats has been serving branding solutions in the industry for a long time. From content strategy to marketing consultancy, they offer a range of services. 

GMB Rating: 5.0

Website: www.7boats.com 

Team: 50+

Services: web development, web design, seo services, PPC, social media management, branding, digital process automation, lead generation. 

Clients: Pran, CESC, Keya Seth, Bcci, JIS group, London Business School. 

Contact: info@7boats.com 

4. PromotEdge

This online marketing agency in Kolkata believes in creating brands leveraging the modern trends in design, innovative technology and marketing. 

GMB Rating: 4.3

Website: www.promotedge.com

Team: 55+

Services: brand strategy, creative design, web solutions, Digital Marketing, audio visual.

Clients: Ambuja Neotia, ABP, TATA, Narayana, HDFC bank, bsk jewellers.

Contact: hello@promotedge.com 

5. Meraqi Digital

Meraqi claims to be one of East India’s fastest growing online “marketing agency in Kolkata”. They have helped local and global clients to scale their business with online marketing. 

GMB Rating: 4.5

Website: www.meraqi.in

Team: 11-50

Services: branding and design, social media, content marketing, strategic consulting, influencer marketing, seo and PPC, 

Clients: chai break, Frontech, Srijan, Anmol biscuits, Hyatt Regency, Pee Safe, ITC Limited. 

Contact: hello@meraqi.in 

6. UrsDigitally

UrsDigitally team practices sustainable growth for their clients as they are well aware of the changing trends in the digital space. 

GMB Rating: 4.1

Website: www.ursdigitally.com 

Team: 20+ 

Services: digital branding, digital strategy and lead generation, SEO, tech services, digital commerce, integrated marketing campaigns. 

Clients: Spencer’s, MohanTarp, Godrej, Dalmia Gold, Captain, Ambuja Neotia, Tata steel mining. 

Contact: mitul@ursdigitally.com 

7. Webgen Technologies

Webgen was established in 2011 as a software development company. They provide state-of-the-art software solutions along with digital marketing services. 

GMB Rating: 4.0

Website: www.webgentechnologies.com

Team: 75+

Services: AI and blockchain solutions, mobile app development, design and branding services, digital marketing, software development, web design and web application.

Clients: Kansas city roofing services, TValidator, Heavy Machinery Care, N8 essentials, X10D, GPT GOODNEWS, YEP- web application. 

Contact: support@webgentechnologies.com 

8. Digital Googly, a Profound Online Marketing Agency in Kolkata 

Digital Googly, now called MFunL, serves businesses from different industries. Be it a small startup or big enterprise, they work with both b2b and b2c clients. 

GMB Rating: 4.4

Website: www.mfunl.com

Team: 50+

Services: lead generation, SEO, PPC, display marketing, YouTube and email marketing, web design and development, e-commerce website, app development, social media marketing. 

Clients: Anirvana clinic, Hindusthan soap and south east chemicals, SITI Cinema, Urbana, Maheswari, Tutopia, chowman. P

Contact: info@mfunl.com 

9. Webtiks 

Webtiks team focuses more on creating functional, effective and responsive website designs besides digital marketing services. 

GMB Rating: 5.0

Website: www.webtiks.com 

Team: 11-50

Services: Android app development, seo, social media marketing, digital marketing, website design, website development, e-commerce. 

Clients: Sylvan, GRB, the Vintage, social reform, Sunshine House, Royalplace. 

Contact: support@webtiks.com  

10. Aspire Digital Media 

This creative agency offers you end-to-end marketing solutions. Their expertise lies in PPC and SEO.

GMB Rating: 4.7

Website: www.aspiremarketers.com

Team: 15+

Services: website development, social media marketing, SEO, PPC, email marketing, branding and advertising.

Clients: MBA Chaiwala, Haldiram, TVS, hero, monotel, Dean Dental clinic. 

Contact: info@aspiremarketers.com 

Conclusion 

Kolkata is a growing hub of online marketing agencies. The skilled workforce, cost-effective solutions and outstanding works have attracted numerous big brands to outsource marketing projects to Kolkata-based agencies. This comprehensive list of top 10 online marketing agencies might miss out on a few other big agencies, but it can easily get you started in your journey of boosting business revenue. 

Which online marketing agency in Kolkata you think deserves a name in this list? Comment below. 

Posted on by Suchismita Sinha

WordPress vs. Other Platforms: Unveiling the SEO Champion for Bloggers

Introduction 

WordPress is undoubtedly the best SEO platform for Bloggers ever since its inception in 2003. 43.2% of the total global websites are made of WordPress.

However, bloggers also find platforms such as Wix, Squarespace, Drupal, and Joomla equally effective, but WordPress is unbeatable.

Now, the question is – Why WordPress is so popular as compared to other platforms? Today we will seek a clear answer to this question by drawing a quick comparison between WordPress and other similar platforms.

So, without any further ado, let’s get started!

What is WordPress?

In simple words, WordPress is an open-source Content Management System (CMS). It’s an effective tool that individuals can use to build websites or blogs without any coding knowledge. The best part is anyone can install this software, use and modify it completely for free.

WordPress Features

Here are some of the crucial features of WordPress for aspiring bloggers like you.

SEO-friendliness: As an SEO-friendly platform, WordPress offers constant and simple codes for Google indexing. Plus, it offers other components too that you can use to improve your search rankings.

Effortless Social Media Integration: WordPress integrates seamlessly with platforms like Instagram, Facebook, and Twitter and you also don’t need to log in to your accounts separately for that. Users will get automatically notified about your upcoming content.

In-built Comments: Let followers and friends connect with your content more effectively with improved website quality. WordPress makes this possible by offering the WordPress comment tool to its users.

Effective Theme System: WordPress offers many inbuilt themes to create personal and business blogs as per your unique needs.

Simple Operations: WordPress’s inbuilt dashboard allows you to post a new page, content, or theme, anytime, anywhere.

Easy User Management: WordPress offers simple and easy user management with subscribers or users creating and managing their profiles, editors and writers managing content, and administrators managing the web pages.

Diverse Language Backup: WordPress supports more than 70 languages, allowing users to create a website as per their preferred language.

Super-Fast Installation and Upgrade:  WordPress offers a quick installation and upgrade, letting users install and upgrade their websites easily.

Easy-Going Media Management: WordPress gives you the liberty to select and upload videos and images effortlessly to enhance the richness of your website.

User-Friendliness: You can easily install and create a WordPress site in minutes without any technical knowledge, which means it’s user-friendly.

Adequate Flexibility: WordPress allows you to create any sort of website such as news, travel blogs, photo blogs, personal blogs, and business blogs as per your requirements with over 1000 themes and plugins to the table.

The SEO plugin that WordPress comes with is a complete toolkit that comprises an actionable checklist and TruSEO score using which you can optimize every post and page of your site for better search rankings.

WordPress SEO plugins and their SEO benefits

AIOSEO (All In One SEO)

This plugin suggests improvements to your title tags, meta descriptions, and header tags for better keyword optimization of your content. It also helps with managing robots.txt files and generating XML sitemaps for better indexing of your site.

Rank Math

Rank Math also suggests ways for better keyword implementation in the title tags, meta descriptions, and header tags. It provides suggestions for internal linking within your content for better navigation. You also can boost readability with its paid plans.

Table of Content plugin

WordPress’s plugin helps you structure your content flow to improve the navigation of your site. A well-organized table of contents facilitates user experience by letting the readers consume content of their choice.

Author plugin 

The author plugin lets you create an author bio along with your content, which boosts your credibility of being an author and also allows you to implement rich author markup.

Yoast SEO

Yoast SEO provides SEO benefits just the same as AIOSEO along with suggestions for boosting readability scores. It also helps with social media meta tags. 

SEOPress

Its speed and lightweight design allow you to experience smooth operations along with fast loading speed. Its unique feature is letting you implement schema markup that boosts search rankings.

Redirection plugin 

It manages website redirects including 301 redirects which means permanent redirects. This is beneficial for readers who will be able to visit the exact pages they want even when URLs have been changed.

4 other platforms similar to WordPress

Here are 4 other platforms, offering similar perks like WordPress but with SEO limitations. 

Wix

As a website builder Wix combines a drag-and-drop interface with amazing CMS features. So, if a simple website builder is what you are up to that requires little to no technical knowledge, then Wix can meet your needs perfectly. 

Benefits of Wix:

  • Built-in domain and hosting management.
  • Extensive app market.
  • Wide range of custom templates.
  • Easy-to-use and intuitive website editor.

SEO Limitations of Wix: 

  • It restricts direct access to your site’s code. 
  • Wix URLs can provide dynamic characters that are not always SEO-friendly. 
  • Wix does not offer as many plugin options as WordPress. 

Shopify

Shopify is an open-source CMS platform, designed particularly for building e-commerce websites. It’s a one-stop solution for those who want to create and manage their online store independently. 

Benefits of Shopify:

  • Effortless integration with third-party applications.
  • Multiple payment options.
  • Extensive library of e-commerce templates.
  • User-friendly and intuitive interface for managing orders, inventory, and products.

SEO Limitations of Shopify: 

  • Shopify is designed for e-commerce, and its SEO features are not as diverse as WordPress.
  • Limited control over underlying code.
  • Can cost extra cause and compatibility issues. 

Drupal

A highly scalable and flexible CMS platform, Drupal can be used by businesses of all sizes. Its ability to handle high-traffic and complex websites with advanced features makes it stand out in the crowd.

To use Drupal effectively, one needs technical expertise of a higher level. 

Benefits of Drupal:

  • Flexible options for API integration.
  • High-end security features.
  • Multisite backup.
  • Advanced capabilities for content management.

SEO Limitations of Drupal:

  • Drupal is for professionals, beginners may find it tough to learn its SEO functionalities.
  • It needs to give more priority to security concerns. 
  • It needs expertise in technical SEO to leverage Drupal’s power. 

Joomla

Joomla is a revered open-source CMS platform that offers a powerful set of features for building online applications and websites. Though it takes time to get a good hold of Joomla, the platform offers better functionality for intricate websites. 

Benefits of Joomla:

  • Extensive library of extensions.
  • Advanced levels of access control.
  • Multilingual backup.
  • Robust user management system.

SEO Limitations of Joomla:

  • Joomla also requires you to go through steep learning curves to learn its SEO functionalities. 
  • Few SEO functionalities depend on plugins, increasing compatibility issues. 
  • You need to stay updated with well-maintained SEO plugins.

FAQs

1. What is WordPress and why it is used?

WordPress is a Content Management System (CMS) that allows users to host and build websites quickly and easily. It contains a template system and plugin architecture so that you can customize your website to fit your online store, portfolio, business, or blog.

2. Is WordPress good for beginners?

WordPress is quite easy and simple to learn, but initially, you will learn a couple of things a bit mindfully. Thankfully, the internet is loaded with resources that let you get a good grasp of this CMS platform in no time. The best way to learn about WP depends on your level of expertise, ability to pay, and unique learning preferences.

3. What is the main function of WordPress?

The main function of WordPress is to manage content quickly and effectively. By using WP, you can create new blog posts, edit existing posts, and manage various types of media such as documents, videos, and images via a user-friendly interface.

Conclusion

To wrap it up in the fewest words possible, WordPress is and will continue to remain the top SEO platform for bloggers for many years to come. Although, with various alternatives such as Wix, Squarespace, Drupal, Abode Commerce, and Joomla, the platform witnessed a downhill in its demand, but further with more advanced features and facilities WP once again gained a substantial foothold in the world of SEO bloggers.

Hope as an SEO blogger, you too would choose WordPress as your sole platform and take your website to heights.

Good Luck!

Posted on by Suchismita Sinha

The Digital Success of Local Stores through Local SEO

Introduction

In this digital era, it’s very common to witness brick-and-mortar stores becoming underdogs in front of online e-commerce giants. But you do not have to fear as you are the local hero who is going to get introduced to the concept of local SEO which can give you weapons to battle with the digital giants. Through this exciting blog, get ready to unleash your digital potential, increase your sales figures, and attract customers from your local proximity with the help of local SEO.

How local search boosts a local store’s business

Wondering about how local search does the magic for your business?

Let me introduce the game to you. Imagine someone is searching on Google for “best pizza near me”. After hitting the search button, several businesses come to a list that are nearby and sell pizza. Now, the one that uses the local search tools, comes up at the top of the list thanks to their glowing online presence.

In this way, local search acts as a digital mapmaker, guiding the potential customers directly to your doorstep. Customers just do not have to wander around the streets aimlessly, they are hungry and ready to spend, coming directly to your store! 

Here’s how local search boosts your glow in the digital space and makes you stand apart from the other brick-and-mortar businesses-

  • Boosting visibility: You can easily become the shining star in local searches, making it much easier for potential customers to find you.
  • Targeted reach: You don’t have to shout into the void! Local search ensures that you are reaching the potential customers who are looking for you, not just randomly browsing the internet.
  • Credibility builder: Positive reviews and feedback in your online presence increase the credibility of your business and help you retain your loyal customers.
  • Location: Local search uses the power of proximity by showing you directly to the customers that are in your near proximity ensuring more foot traffic in your brick-and-mortar store.

Therefore, not using local search in 2024 means that you are hiding a precious gem (your precious store) without letting anyone know that it exists grandly! So, don’t miss out on the opportunity to show off your proud and confident existence to the customers looking for the exact products and services that you offer.

Ways to improve your local ranking

You have understood the importance of local SEO, now read along to get some tips for optimizing your website for local SEO while you can also consider hiring a digital marketing partner for local SEO services. 

1. Setting up Google Business Profile (formerly Google My Business):

Google My Business Profile has changed its name to Google Business Profile. It provides free service for all businesses to boost their online presence on Google Search and Maps. Google Business Profile should be set up by the local business owner who wants to ramp up online visibility in his locality. The step-by-step process is as follows; 

A. Sign Up or Sign In to Google

  • Start by Signing In: Visit the online website – Google Business Profile, then sign in using your Google account. Create a new account if you do not have one.

B. Add or Claim Your Business

  • Search for Your Business: Search to find out if your business is already listed. If found, you can claim it. If not, you can proceed to add it as a new listing.
  • Add business details: Add primary business details such as business name, address, and category. This will enable proper listing of businesses by Google on search and maps.

C. Verification Process 

  • Confirm your business: This will be very helpful to check the real existence of the business and generate confidence among customers because the confirmation code of the business will be sent by Google in a postcard to your business address.

D. Optimize Your Profile

  • Update Business Information: Update the hours of operation and contact details of your business.
  • Add Photos: Upload quality images. People often search for photos on your Google business profile to get better insights into your company’s products, services, culture, staff, and happy customers. Hence attach real and authentic photos for credibility.
  • Responding to online reviews: You should respond to every customer review whether positive or negative. For example, in the positive ones, you should acknowledge the fact that your customers found your products or services valuable, and in the negative reviews you can thank the customer for their feedback and use the feedback to make your services better.  
  • Use the Q&A feature: Answer the most asked questions directly on your profile to make sure, your potential customer visiting your profile gets the right information and makes more informed decisions.

E. Regular Updates and Engagement

  • Keep Your Profile Updated: Keep updating information posted on your profile, with regard to current operating hours, closed days, and operating hours or special offers on special events.
  • Communication with customers: This platform allows you to interact with your customers through reviews and Q&A. The time you spend in online interaction boosts your visibility on Google and hence your brand reputation.

F. Monitor Insights

  • Use Google Insights: Google Insights will help you know the way customers are searching for your listing and what are their actions after landing on your profile. These may provide very critical pointers to further optimize your profile and understand the behavior of your customers.

+ Additional Tips

  • Creation of a Google Business Profile is just the beginning, the real value comes from active management of your profile to ensure that it is a vibrant, engaging part of your digital marketing strategy.
  • Consider integrating your profile with other Google services, like Google Ads, to further increase visibility.
  • Be on the lookout for new features and updates to your Google Business Profile. Take charge of your listing to stay at the top of your game.

2. Types of local citation and how to do it 

Businesses without websites also can improve their local discoverability. 

Claim existing listing:

Search for your business name and claim the listing on GMB and local map services like Bing Places and Apple Maps, with updated contact details. Those without a website can just fill out forms with their business details.

Business Directories:

Various industry directories like Yellow Pages, Yelp, and Local Chambers of Commerce websites offer forms of business information. If you have a website, you can add the site URL alongside your business details.

Primary data aggregators:

Foursquare, Data Axle, and Localeze are a few data aggregators that keep your business information as a global record, giving you more exposure on a wider scale.

Leverage social channels:

Facebook and Instagram offer business pages where you can open an account and post your business-related content. Those who don’t have a website can also leverage this option.

3. Optimize your website for local search 

Your local customers can find you only when they find mentions of their locality on your website content. Make sure to include the name of your city and state in your website title tags, meta description, and website body copy. For instance, write “digital marketing company near me” or “digital marketing agency in (city)” digital marketing services. 

4. Use long-tail keywords 

Long-tail keywords contain 3 or more words creating a specific phrase. For example, “digital marketing agency in India” is a long-tail keyword. These keywords signify most targeted leads, the customers actively in search of digital marketing services from Indian companies, are in need of your services. 

5. Encourage positive reviews 

New customers in search of your services come to Google reviews to check what your previous customers have to say about you. 

Google gives you top ranking when you have high star ratings and positive reviews on your online listing. 

Encourage people to give reviews about your services and express their experience after taking your service. If you get a negative review, reply to the person with a positive affirmation that you are sorry for the inconvenience and try to identify and fix the problem.

New customers will feel confident about you when they see you addressing internal problems and taking negative feedback positively.

6. Voice search optimization 

More than 50% of consumers now take the help of voice search to get answers to their queries. Hence optimizing websites for local search is equally important.

When we type a query on Google we tend to write “clothing stores near me”. But when we ask Google verbally, we tend to say “Where can I find a clothing store near me?”.

It becomes crucial to understand people’s search intent to use specific keywords in your content. 

Tools to use for local SEO optimization

Google My Business 

A free but essential tool for any local business because it lets you claim and manage your listing on Google Search and Google Maps.

Google search console

Another free tool of Google that allows you to monitor your website’s performance in Google search results. 

Google Keyword Planner

This free tool helps you in researching keywords that your potential customers are searching for online. 

A few other paid tools are Moz Local, BrightLocal, and Ahrefs empower you to optimize websites for local search rankings, manage citations, track performance, and be competitive in the local market.

Conclusion

I hope now you understand that conquering the digital world does not have to feel like climbing Mount Everest of uncertainties. Harnessing the local SEO properly can turn your brick-and-mortar store into a local search superhero in no time. You can make the digital landscape your cup of tea using local search tools and start dominating the local business environment, one search at a time! Joining hands with local SEO, keep optimizing, growing, and witnessing your business navigating to newer heights of extraordinary success in the digital age.

FAQs

1. What are some best strategies for local SEO suggested by a digital marketing agency in India?

The best strategies for effective local SEO implementation are updating local listings as to your current address, and contact information, collecting positive reviews, adding a location page, creating content that attracts local customers more, and taking the help of local link building.

2. What are the positive factors that influence a digital marketing agency in India to be your best choice for outsourcing services? 

Digital marketing services offered by an Indian company are cost-effective, reliable, and trustworthy. You get access to specialized talents like professionals in the fields of SEO, digital marketing, social media optimization, content marketing, email marketing, etc, and you also get the advantage of flexible work timings and strong work ethics.

3. How does your digital marketing partner help you scale with local SEO tactics? 

A digital marketing company implements local SEO to boost your visibility on Google searches online eventually increasing customers’ footfalls in your physical store. This way you grow your revenue as well as build local credibility online and reach out to targeted customers.

Posted on by Suchismita Sinha

Top Software as a Service (SAAS) Startups in Kolkata

SaaS is one of the most fruitful outcomes of cloud computing. Based on the cloud, this method allows users to avail themselves of software services via subscription models over the internet, not requiring them to install the application in the hardware. You only need a strong internet connection and a web browser.

Popular SaaS applications that have made an employee’s life easier – 

  • Microsoft Office 365, and Slack for collaboration 
  • Asana, Trello for project management 
  • Notion for task management 
  • Google Drive for vital data storage 
  • Salesforce, Zoho for Client relationship management 

The significance of SaaS in 2024

As we move ahead, we can witness the daily evolution of technology in reducing time and increasing outcomes of a business process. SaaS solutions significantly help provide employees the convenience they require to produce more in less time, better than traditional software. Why big and small enterprises should deploy SaaS in their organizations-

  • 24/7 accessibility, from anywhere, using any device 
  • Efficient data storage 
  • No heavy investment in the beginning 
  • Faster time to deploy, no need to install
  • Easy upgradation to match the varying business needs
  • This is most beneficial for small businesses and startups as they can start with limited budgets and resources.
  • Larger enterprises can use these tools for short-term and small projects. 

Trends to see in SaaS tools in 2024 and onwards

  • Integration of Generative AI (think of Canva)
  • Tools for collaboration, especially for remote workers
  • Personalized responses for each purpose
  • Consumption-based pricing 
  • Various SaaS tools will be developed on Low-code/no-code frameworks
  • Vertical SaaS that is specifically designed for a whole industry like manufacturing, retail, or finance, will be in-demand
  • SaaS solutions will rely on Environmental, Social, and Governance (ESG) initiatives. 

The growing demand for SaaS solutions has also impacted Kolkata. Numerous startups and agencies are building cloud-based solutions for different industries and different purposes. 

There is a list of top agencies that got funded for their solutions. From healthcare to CRM software to the HR department or travel industry, the SaaS tools built by a top software development company in Kolkata are doing wonders worldwide. Have a look at it below.

Posted on by Suchismita Sinha

Role of a Digital Marketing Agency in Sales Development: A Step-By-Step Guide

In today’s fast-paced digital sphere, online presence has become more important than ever. Therefore, every business must optimise digital marketing properly and enjoy a substantial position on the web.

An effective online presence not only helps you garner new traffic, generate more leads and drive better conversions but also enhances your company’s overall sales margin favourably.

The importance of hiring a digital marketing agency lies here. A reputed digital marketing agency often consists of a team of experts who know SEO, email marketing, content marketing, social media marketing and many other crucial aspects related to online marketing.

By using these strategies and techniques they will ensure that your company yields improved sales results with maximized ROI year over year. Read on to find out more.

Growing Importance of Digital Marketing for SMEs

The importance of digital marketing for small and medium enterprises (SMEs) is increasing with each passing day. More than 4.3 billion people remain active on the internet and 2 billion people from this percentage are online shoppers.

So, you can easily understand how important it is nowadays to have a strong online presence. A strong digital presence not only allows you to connect with your existing and prospective customers, but you can also generate potential leads, garner more traffic and drive improved conversions for your business.

To make this thing possible, hiring a digital marketing agency is a must. Gone are the days when companies had to advertise their products and services through pamphlets and billboards

Now, we are living in the digital age, and by appointing a digital marketing agency for your business, you are taking one step forward towards enhancing your sales, boosting leads, improving customer satisfaction, increasing brand awareness and most importantly advertising your products and services more smartly and efficiently.

Having said that, below are some of the amazing ways a digital marketing agency will use to increase the sales of your business.

5 Ways a Digital Marketing Agency Can Help Improve Business Sales

Digital marketing cannot impact sales or revenue directly. Yet it has the potential to generate prospective leads, drive more conversions, maximize ROI and glean better conversions for your business.

Plus, it bridges the gap between the marketing team and sales team, allowing them to work collaboratively and yield the best sales results for the company they are working for. So, if you have also decided to hire a digital marketing agency for your company, then below are the top 5 ways in which they can help you boost business sales and enhance Returns on Investments (ROIs) year over year.

Take a look below.

MQLs

Marketing Qualified Leads (MQLs) is an essential factor a digital marketing agency considers when creating an online marketing strategy for your business. MQLs seamlessly bridge the gaps between your sales funnel, marketing networks and digital marketing plan.

Each of these marketing-qualified leads (MQLs) is meant to perform a specific task that ultimately aims at enhancing the bottom line of your company and boosting sales margin.

Often, these MQLs are a part of email nurture programs that digital marketers create by using effective marketing automation software tools. The priority is given to these MQLs only every time the process of lead generation takes place within your sales funnel.

Therefore, a digital marketing agency will ensure that effective email marketing campaigns are conducted using advanced software tools that help track the activities of your leads better, offering relevant metrics for each of them and, finally, ensuring that they are ready for sale.

Landing Pages

Leads that are already thriving in your marketing funnel will either convert into a sales-enabled landing page or request format as soon as they reach their final step. Subsequently, the top digital marketing agency will try and transform them into potential Marketing Qualified Leads (MQLs) depending on how responsive your business page or user interface is on the web search engines.

This entire process of conversion takes place either due to a Facebook or LinkedIn post or Pay-per-Click (PPC) marketing, making your site rank optimally on the top Google SERPs. It happens because the post or ad captures the attention of your target audience, consequently sending the most prospective leads directly to your landing page.

In short, hiring a digital marketing agency means you are allowing an expert team to optimize the landing pages on your behalf to attract potential consumers responsible for starting the sales process in your marketing funnel.

The main purpose of creating effective landing pages is that they offer informative content, display customer reviews and promote various events and webinars relevant to your business.

As a result, you start receiving more requests for information (RFIs), signups and requests from your customers’ end, who are showing interest in buying the products and services of your company.

Not only that but using well-optimized landing pages for your website means you are getting the opportunity to enhance your sales margin and maximize ROI favourably, an amazing marketing technique used by millions of SMEs for the past couple of years to take their sales development efforts to new heights.

Email Marketing

When you hire the best digital marketing agency, they will surely use email marketing in your online marketing campaigns to upgrade the forefront of sales of your company.

To say in a nutshell, email marketing is one of the finest ways that connect companies with potential customers on a 1:1 basis. The main motive of email marketing campaigns is they attract potential leads, subsequently building trust, authority and awareness about your brand via an effective sales funnel or email marketing drip content, depending on your online marketing strategy.

Plus, according to statistics, almost 4 billion active users love to get their essential messages and notifications via email. Further, 37% of small and medium enterprises have already started increasing their email marketing budget.

So, as email marketing rises in popularity, it’s the best way to convey your messages to your target audience through captivating content followed by call-to-action (CTA). This way, email marketing aids you in effective lead nurturing, subsequently, allowing you to garner more prospective customers for your site.

Content Marketing

The best digital marketing agency will invariably use content marketing to generate potential leads and drive more conversions for your website. Content marketing is so far the most effective inbound marketing tactic that captures the attention of your prospective customers by giving them the valuable insights and data they are searching for.

So, as you invest in strategic content marketing, you are leaping to your next breakthrough improvement when it comes to upgrading marketing efforts and strategies to new heights.

Webinars, infographics, blogs, social media and whatnot, there are a plethora of options for you to choose from when it comes to optimizing content marketing for your business. But make sure the strategy you are pondering over suits your budget as well as tailored needs.

Further, the content that you publish regularly must be properly viewable on both computers and mobile devices. This is because around half of the online sales take place on mobile phones as customers increasingly prefer to shop on such portable gadgets.

When used effectively, not only does content marketing increase your sales but also enhances brand awareness. So, make sure that you hire a reputed digital marketing agency immediately and allow content marketing to take your business to a booming position.

Search Engine Optimization

One of the most impactful digital marketing strategies, Search Engine Optimization or SEO has the potential to identify the chief topics and pain points displayed by your prospective buyers. Plus, intensive SEO research can take you across a wide consumer base, therefore, rewarding your business with improved traffic and increased sales down the road.

To complete this task, more smartly and efficiently, it is mandatory to hire the best digital marketing agency situated in your vicinity and a team of experts will use the right SEO tricks and tactics unique to your specific needs and requirements.

Primarily, SEO specialists use strong and relevant keywords on your social media marketing forums, website, generic content blogs and so on. The main motive for doing so is to make it easier for your customers to navigate through your site and find out the services and products they are looking for.

Since BrightEdge claims that organic web listings almost get 73% of clicks per day, the importance of having a robust SEO marketing strategy has increased more than ever, letting small and medium enterprises improve sales and expand their reach in a seamless and easy-going manner.

Benefits of Hiring a Digital Marketing Agency for Sales Development

There are various benefits of hiring a digital marketing agency when it comes to achieving your sales development efforts with flying colours.

A digital marketing agency often consists of a team of knowledgeable and expert professionals who know how to use tactics such as email marketing, social media marketing, pay-per-click (PPC) marketing, content optimization and SEO utilization as and when necessary to ensure the ultimate growth and development of your business.

On this note, here are the top 5 advantages of hiring a digital marketing agency to improve the sales process of your organization.

Improved Customer Satisfaction

When you hire the top digital marketing agency for your marketing efforts, they often use multimedia as an effective tactic to capture the attention of your customers. This means that a team of experts will use strategic multimedia tools such as animations, photography, and videography to get your business across to a wide-scale audience, who would further show interest in buying the relevant services and products of your company.

This kind of advertising attracts people easily to your website, consequently increasing their trust and faith in your business. Plus, it will also enhance brand awareness and create a positive impression about your company in your consumers’ minds.

Increased Sales

Through strategic advertising such as email marketing, social media marketing, content marketing and PPC marketing, the best digital marketing agency will try to garner potential customers for your website, further, invoking their interest in buying the services and products of your company.

Conducting effective digital ad campaigns, will help you reach your targeted audience easily, particularly focusing on those who are keen enough to know about your business and the specific area where you are operating.

Not only that, but they also evaluate every search and click that a customer has performed on your website to get a deeper insight into your consumers’ intent and, consequently, analyse and strategise the sales development tactics based on that.

Expanded Reach

Expanded reach and an increased consumer base are two of the most inevitable advantages to expect after you hire a digital marketing agency to better the sales development forefront of your business.

As such, digital marketing specialists will hardly need any exclusive tactics to expand your reach. Instead, they will use techniques such as content optimisation and SEO so that your website starts ranking on the top SERPs of Google and social media marketing to make your business reach every length and breadth of the globe, subsequently, getting your business across a wide consumer base.

To make things even more seamless, they will create networks and channels so that your customers can stay connected with you 24/7 and you get the opportunity to answer their questions and clarify their doubts and queries whenever they need you.

Reduced Business Expenditure

Every business wants to make a lump sum profit for their organization with substantial savings while consistently offering customers good-quality products and services. And this only becomes possible when you hire the top digital marketing agency who are situated close to your physical office.

Almost every company is adopting digital marketing nowadays as it is an effective and affordable way to improve sales and maximize ROI for your business.

Digital marketing specialists will use tactics such as SEO, social media marketing, email marketing and content marketing to promote your brand and its relevant products and services in the eyes of a large customer base.

And the best part is they will do all this while keeping the budget factor in mind, consequently, leading to reduced overall expenditure and monthly costs for your business down the road.

Enhanced Brand Promotion

As easy as it may seem, promoting your brand needs effort and knowledge. The importance of hiring a reputed digital marketing agency lies here.  Depending on your marketing goals and objectives, a team of experts will create a robust online marketing strategy that supports customer relationships, improves sales and also enhances brand awareness.

Creating a brand entity that directly impacts your consumers’ minds to buy your services and products has become more important than ever.

Therefore, you must employ a digital marketing agency on time that would optimize your social media presence, website and company profile effectively on your behalf to ensure your brand gets exposure across a wide audience base.

To create a powerful brand strategy, they will focus on improving and upgrading your website first. Further, they will utilize your social media networks and other relevant platforms by posting engaging and informative content over there on a regular.

This way they will make sure that you can create an outstanding brand identity for your business, consequently, grabbing the attention of numerous who are interested in buying the services and products of your company.

Conclusion

Digital marketing is a cost-effective and efficient way to increase sales, maximize ROI and enhance brand visibility and awareness. Knowing the great deal of benefits online marketing comes with, why not make good use of it to take your business to new heights?

Well, using digital marketing alone can be an arduous task at times. Hence, you must hire the top digital marketing agency that you consider the best and optimize the various digital marketing tactics such as SEO, social media marketing, marketing qualified leads (MQLs), content marketing and email marketing for your company as well, and in return enhanced customer retention and satisfaction, more organic traffic, better conversions, improved sales and annual returns and increased brand awareness and visibility are some of the surprising advantages that you can expect.

Good Luck!

Frequently Asked Questions

How does a digital marketing agency help improve ROI?

When it comes to enhancing the ROI of your business, a digital marketing agency will often create a robust social media strategy relevant to your digital goals and objectives. Further, they will align your online marketing objectives with your business goals so that you can reach your target audience easily and seamlessly by optimizing the right set of opportunities and networks.

Why hire a digital marketing agency to increase sales?

A digital marketing agency will target potential customers for your business who have a growing interest in buying the products and services of your company. They will also use tactics such as social media marketing, email marketing, content marketing and SEO optimization so that you can reach a larger audience quickly and easily while constantly tracking the progress of your online presence and making necessary changes as and when required.

What are the 5 A’s of digital marketing?

Assets, Audience, Attribution, Access and Automation are the 5 A’s of digital marketing that help increase sales, expand reach, drive more conversions, generate potential leads and maximize ROI for your business.

Posted on by Suchismita Sinha

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