By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don't judge, gotta fuel the creativity!)
Your customers are no longer attracted to architectural drawings, hand-drawn structural models, or 2D miniatures. They want more realistic visuals in the presentation of your real estate project.
This is why architectural visualizations through animation are becoming a new norm. Architectural animation offers a unique way to exhibit properties that easily captivate potential customers and convert them into buyers.
In this blog you will explore the types of animations for real estate marketing, how animations are revolutionizing real estate marketing, and how Cputek, one of the best animation companies in Kolkata can help you revolutionize real estate marketing and drive more sales.
Benefits of Animations that are Revolutionizing Real Estate Marketing
Realtors have witnessed more conversions with less effort using architectural animation. Let’s see what benefits you can get using animated videos that traditional architectural hand drawings couldn’t provide.
Immersive Experience
Architectural animations offer an immersive experience that keeps viewers hooked till the end of the video. They get valuable insights along with entertainment about their homes that are not built yet.
Visual Walkthroughs
Earlier, hand-drawn architectural paintings and diagrams would make it hard for potential buyers to understand the real estate project. But 3D visualizations represent a virtual walkthrough of their future property, explaining every nook and corner setup.
Saves Time and Resources
Earlier, buyers had to visit the plot to comprehend the structure and landscape of their homes in reality with the help of a supervisor. Now, as a realtor, you can offer virtual tours of your project that your customers will enjoy from their comfort zone.
Extended reach over social media
Infusing motion in still images brings out the liveliness. People relate more to this. The use of light, sound effects, and motion in animation breathes life into still images of a building and its surrounding landscape. Visually intriguing this presentation gets shared by people as they love to experience this virtual reality.
Experience the future home virtually
The architectural visualizations offer a sneak peek into the minds of architects. They can easily showcase and explain their structural diagrams. On the other hand, potential buyers can put forward their likes, dislikes, and personal suggestions. This empowers your customers to customize their homes, which creates a positive impact in their minds guiding their purchase decisions.
Types of animation videos Best for Real Estate Marketing
Explainer videos: Best used for explaining complex real estate terms, processes, services, and quotation breakdowns.
Architectural visualization: 3D immersive visualizations that enable customers to experience and explore future property beforehand, that too remotely.
Virtual tours: Showcase every aspect of your property in motion, so that customers can imagine how living there would feel like.
3D walkthroughs: A 3D walkthrough empowers you to virtually explore each room of the building and get to see the design and structure of every corner of that home.
How Cputek, one of the best animation companies in Kolkata can help you with stunning architectural animations
As an experienced company, Cputek realizes the importance of visual storytelling in the real estate industry. With this in mind, we offer animation services that can bring your architectural objects to life. We make it possible for you to turn your designs into captivating and truly immersive experiences on which your target audience can place their purchase decisions.
How can you use this opportunity?
Enhanced Visual Appeal: Our high-quality animations provide customers with a realistic visual model of the property and contribute to its perceptual attractiveness. This allows potential buyers to imagine themselves in that space and experience the feel of walking through it, which is not possible with its 2D alternatives. Because of that, images, videos, and tours of a 3D representation rather than a flat drawing allow a more emotional impression of the property.
Interactive and Immersive Experiences: We will craft animations that you can use to provide an interactive experience of your property, offering the customers tours and walk-throughs of the space. The advantage of this approach is that the simulation can be interactive, allowing the prospective buyers to examine every corner of the property like they would in a real space, and do it at their own home through the online tour.
Showcase Unique Features: Animated videos of the best animation companies in Kolkata could be a medium to present special features or something that makes your properties better than others realistically. Whether it’s the appeal of natural light or the flow of it within the property, the layout of the rooms, or the textures of the materials used, our animations will bring them to life in a dynamic, and exciting way.
Increased Buyer Engagement: Since the core purpose of the animations is to captivate the audience which is what they are designed for, they would keep the potential buyer engaged for a long time through the process. This would give them more time to form an emotional bond with the property they are watching and therefore be more likely to make a purchase.
Cost-Effective Marketing: Cputek’s animation services are a great way to decrease the necessity of physical staging and open houses. Thus, you will be able to save costs and increase benefits, as your prospective customers will be able to view the property from anywhere.
With Cputek’s animation services, you can add a competitive edge to your real estate marketing plan, ensuring property highlights in a competitive market and some additional sales.
Feel free to contact us to create vivid graphics with corresponding narration that will convert interested viewers into buyers.
FAQs
1. Why real estate animation videos are important?
Animation videos have the power to breathe life into still objects. In the real estate industry, animation videos can convey the essence of a property, making you experience virtually how living there will actually feel like, something that still architectural images can not convey. This directly connects with potential buyers, positively influencing their purchase decisions.
2. How animation is used in real estate marketing?
Animation can be used in real estate marketing for different purposes. 3D walkthroughs of properties are primarily used to present every nook and corner of the project. Visualizations reflect objects and their placements in the building. Animation can also be used to show the landscape and interior walkthroughs in motion in addition to the application of natural light and sound.
Conclusion
With property rates going up along with inflation, it’s no surprise that the real estate industry is facing challenges in selling properties to quality clients. As a realtor, it’s high time you switched to architectural animation for effective marketing. In order to stand out and be competitive in the real estate market, you need to convey your architectural solutions through simple visuals, so that customers easily get clarity of what they are signing up for. Contact animation companies in Kolkata, for effective real estate animation videos.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Struggling to make your website and online presence reflect your brand voice? You are not alone.
With the growing demand for presenting unique brand identities of businesses, we can see a surge in branding service providers.
Kolkata, the city of joy, is popular for its rich cultural heritage and is considered a forerunner in art. Unique branding and design companies have made their way through tough competition in this metropolitan city.
To help you identify the authentic branding experts of the industry and pick one creative agency to partner with, we have researched and curated a list of the top 10 creative advertizing agencies in Kolkata that provide a range of digital solutions. First, know why you should hire a creative agency.
Why should you partner with a Creative Agency?
Creative agencies are proficient in presenting your brand through stunning visuals and designs. These visuals not only show the flat visual part of your brand, it tell your brand’s behind-the-scenes stories as well. By delivering the same story through every visual, be it static photos or videos, your audience will relate to your brand more and associate the products you offer with only your brand as represented as the best one.
Just like Zara has set a standard style for their models, posing with their fast-fashion clothes, their visuals of models wearing their designs, automatically tell the audience who the brand is. Professionals of a creative agency know how to present your products that make your audience instantly connect with your brand.
Top 10 Creative Agencies in Kolkata
To save you from fraudsters who express themselves to be branding experts, here is a list of the top creative agencies that have been proving their expertise for a long time.
1. CPUTEK PRIVATE LIMITED
CPUTEK PRIVATE LIMITED is one of the leading creative agencies in Kolkata and has a 4.7 GMB rating. Having been in business for over 5 years, the company specializes in creative operations. Its clients include Bluelupin, WYN, CAP, Bandhan Bank, and many others.
GMB Rating: 4.7
Website: www.cputek.in
Experience: 5+
Services: design and branding, brand identity, motion design, packaging design, explainer videos, graphic and logo design, animation, 36p digital marketing solutions.
Clients: Bluelupin, WYN, CAP, Bandhan Bank, Solar Nextgen, Prakrutam, Technotidbits.
2. Myndroot
Myndroot is another creative agency with a 4.4 GMB rating. The company specializes in digital content, social media and digital strategy, sports creative, brand design, UI/UX web development, as well as ad films. With over 9 years in the business, its clients include Prithivi Fashion, Surojit Kala, Milkberry ice cream, CSK, Bittu’s snacks, and others.
GMB Rating: 4.4
Website: www.myndroot.com
Experience: 9+
Services: Digital content creation, social media and digital strategy, sports creative, brand design and strategy, UI/UX web development, ad films, and photoshoots.
PromotEdge is one of the most renowned creative agencies in Kolkata, and it has a 4.3 GMB rating. The company offers a full range of services that can help clients become more visible and generate more business and includes BrnadId, OOH, and PromotEdge Signature Products. Notably, the company’s innovative activities have enabled it to gain a remarkable reputation.
GMB Rating: 4.3
Website: www.promotedge.com
Experience: 9+
Services: brand strategy, creative services, web development, digital marketing, audiovisual content.
Ogilvy & Mather Advertising is one of the globally recognized agencies, and it has a 4.4 GMB rating. It has accomplished many outstanding projects for a great variety of clients. Notably, since the foundation of the agency, Ogilvy & Mather’s experts have implemented hundreds of efficient advertising campaigns and other solutions.
GMB Rating: 4.4
Website: www.ogilvy.com
Experience: 96+
Services: brand strategy, brand experience, impactful advertising, dynamic content and context, Comms strategy, Adtech, and data.
Blue Antz is another creative agency with a 4.1 GMB rating. Throughout its existence, the organization has provided several services such as brand design, UI/UX web development, ad films, and others to an astonishing variety of clients.
GMB Rating: 4.1
Website: www.blueantz.in
Experience: 14+
Services: print ad, TVC, packaging, print designs, digital marketing, brand identity, traditional advertising website design and development.
Clients: Ajio, Rupa, JIS group, Philips, Koye, Frank Ross, Vedic Village, Fmcg, and Beverage.
6. Be the Bee
Be the Bee is one of the top-rated creative agencies, and it has a 4.8 GMB rating. The company has a perfect reputation that is well-earned based on its experience and the success rate of all implemented projects. One of the company’s major focuses is branding.
GMB Rating: 4.8
Website: www.bethebee.in
Experience: 11+
Services: all advertising services, branding, packaging, strategy, campaign, videos, and marketing collaterals.
Pixel Street is best known as a branding agency and is also the highest-rated on GMB in the same category with a rating of 4.9. The agency is famous across Kolkata for its particular attention to extraordinary and memorable digital experiences and comprehensive and heartfelt visual creation. Any company looking for an exciting and innovative approach to marketing solutions will be lucky to work with Pixel Street.
GMB Rating: 4.9
Website: www.pixelstreet.in
Experience: 4+
Services: brand identity, stationery kit, brand collaterals, packaging design, photoshoots, logo, and brand story design, all branding services.
Digital PR World received a rating of 4.6 on GMB, and similar to the former agency, it is a creative agency focused on digital PR, branding strategy, and social media planning. Digital PR World also has a digital angle to the majority of its projects and is characterized by a significant number of successful cases. This agency certainly fits those companies that are looking for a more innovative approach and digital strategies.
GMB Rating: 4.6
Website: www.digitalprworld.com
Experience: 5+
Services: branding services, media and advertising, retail and e-commerce creative branding, product and brand storytelling, product launch campaigns, product packaging, PDP page design services, and brand development.
Social Neeti has been serving as a creative agency in Kolkata since 2018. They have served over 500 brands across more than 15 cities and 3+ countries. Not only visual branding, they also provide 360 digital marketing solutions as well. Their vibrant portfolio of previous design works speaks volumes about their expertise.
GMB Rating: 4.5
Website: www.socialneeti.com
Experience: 6+
Services: brand strategy, brand identity, naming and messaging, even brand launch, graphic and logo design, illustration, photography and videography, and digital marketing solutions.
Brandwizz Communications is rated 4.5, just like the previous agency. It is also a creative company, but the main focus of its attention is on creative branding and marketing solutions. Brandwizz is famous for its unique ideas and approaches to implementing them as well as its comprehensive services.
GMB Rating: 4.5
Website: www.brandwizz.com
Experience: 14+
Services: identity design and branding, films, AV, motion graphics, space branding and signage, packaging design, and advertizing.
A branding agency brings different talents to the table. From strategic design to quality development, you get to partner with a team that will help you grow your business holistically. Their expertise defines your brand story through visuals and establishes your brand authority by distributing unique and branded design elements throughout different social channels. It helps your audience resonate with your brand more, increasing your brand value.
2. What to consider when choosing a creative agency?
When you are willing to partner with a creative agency for branding projects, considering the following suggestions can save you from any inconvenience. Identify your design requirements, check the agency’s experience in work related to your needs, evaluate their portfolio to understand their expertise and work process, and personally talk to individual team members to know their experiences, knowledge, and work culture. These factors overall impact the development of your branding and design project.
3. How to find the perfect creative agency?
Among a thousand creative agencies in the industry, choosing your perfect fit can be hectic. From getting quotes after quotes and negotiating the budget, you can find your right fit by following a few other key parameters.
Define project goals.
Has the agency provided similar services before?
Look for reputed agencies.
Ask their previous clients about the experience.
Verify sample work-folios.
Ask for a detailed price breakdown.
Evaluate their team culture.
These factors will save you lots of energy in the future.
Conclusion
If you are a product-based business, visuals are everything for establishing your brand. A professional creative agency knows how to craft your brand story through stunning images. With the growing demand for branding projects, businesses are looking forward to partnering with cost-effective solution providers in Kolkata. As Kolkata is known as a city of cultural heritage, quality branding has been in the air of Kolkata since the beginning.
Choose a creative agency in Kolkata to redefine your brand today. Which creative agency in Kolkata do you think is the best? Share with us.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
In the ever evolving digital landscape and with the changing psychology of your target customers, businesses are highly investing in digital marketing strategies to stay relevant in their customers’ minds. And if you are looking to partner with an online marketing agency in Kolkata, then this blog will help you today.
Finding the right digital marketing agency is hectic, let alone from Kolkata. With the growing digital marketing opportunities in Kolkata, you may feel overwhelmed in choosing your right fit. We have curated a list of top 10 online marketing agencies in Kolkata to ease your search efforts.
You can evaluate all these marketing agencies and communicate your requirements clearly before signing a deal. Let’s learn the primary factors to consider before you contact them.
Tips to choose the right online marketing agency in Kolkata
Each online marketing agency in Kolkata can be different from their counterparts in their team size, years active, projects worked on, pricing structure, specializations, and skill sets of their team members. You can evaluate these factors according to your project requirements and check the following criteria that are crucial for your future partnering with them.
Define your own marketing goals first – is it spreading brand awareness? Website traffic? Social media followers? Sales?
The area of expertise of the online marketing agency in Kolkata.
Experience and skills of their team.
Whether their communication process is clear.
Their work process in detail.
Previous testimonials and works in their portfolio.
Their breakdown of pricing structure.
Their knowledge regarding your industry.
The top 10 online marketing agency in Kolkata
We researched online and some other articles to come up with the top 10 online marketing agencies in Kolkata.
1. Cputek Private Limited, a Leading Online Marketing Agency in Kolkata
Cputek has started their journey in 2019 and has mastered in providing quality 360 branding services. Their expertise lies in graphic design, animation and short explainer video making.
GMB Rating: 4.7
Website: www.cputek.in
Team: 25+
Services: digital marketing, mobile application, graphic design, web development, software development, animation, and social media marketing.
Clients: Bluelupin, WYN, nut n diet, Pura, solar nextgen, Prakrutam.
Contact: info@cputek.in
2. Kreative Machinez
Kreative Machinez believes in cooperative work that will eventually boost work deliveries and client satisfaction. They have achieved the Best SEO Agencies Award in San Jose 2020.
GMB Rating: 4.5
Website: www.kreativemachinez.com
Team: 100+
Services: digital marketing, seo, social media marketing, app store optimization, content writing.
Clients: Flannel Clothing, the Dioz Group, ica, EX-IN, Karma, Mainak, Body Line.
Contact: info@kreativemachinez.com
3. Seven Boats Info-System pvt ltd
Seven Boats has been serving branding solutions in the industry for a long time. From content strategy to marketing consultancy, they offer a range of services.
GMB Rating: 5.0
Website: www.7boats.com
Team: 50+
Services: web development, web design, seo services, PPC, social media management, branding, digital process automation, lead generation.
Clients: Pran, CESC, Keya Seth, Bcci, JIS group, London Business School.
Contact: info@7boats.com
4. PromotEdge
This online marketing agency in Kolkata believes in creating brands leveraging the modern trends in design, innovative technology and marketing.
GMB Rating: 4.3
Website: www.promotedge.com
Team: 55+
Services: brand strategy, creative design, web solutions, Digital Marketing, audio visual.
Clients: Ambuja Neotia, ABP, TATA, Narayana, HDFC bank, bsk jewellers.
Contact: hello@promotedge.com
5. Meraqi Digital
Meraqi claims to be one of East India’s fastest growing online “marketing agency in Kolkata”. They have helped local and global clients to scale their business with online marketing.
GMB Rating: 4.5
Website: www.meraqi.in
Team: 11-50
Services: branding and design, social media, content marketing, strategic consulting, influencer marketing, seo and PPC,
Webgen was established in 2011 as a software development company. They provide state-of-the-art software solutions along with digital marketing services.
GMB Rating: 4.0
Website: www.webgentechnologies.com
Team: 75+
Services: AI and blockchain solutions, mobile app development, design and branding services, digital marketing, software development, web design and web application.
Clients: Kansas city roofing services, TValidator, Heavy Machinery Care, N8 essentials, X10D, GPT GOODNEWS, YEP- web application.
Contact: support@webgentechnologies.com
8. Digital Googly, a Profound Online Marketing Agency in Kolkata
Digital Googly, now called MFunL, serves businesses from different industries. Be it a small startup or big enterprise, they work with both b2b and b2c clients.
GMB Rating: 4.4
Website: www.mfunl.com
Team: 50+
Services: lead generation, SEO, PPC, display marketing, YouTube and email marketing, web design and development, e-commerce website, app development, social media marketing.
Clients: Anirvana clinic, Hindusthan soap and south east chemicals, SITI Cinema, Urbana, Maheswari, Tutopia, chowman. P
Contact: info@mfunl.com
9. Webtiks
Webtiks team focuses more on creating functional, effective and responsive website designs besides digital marketing services.
GMB Rating: 5.0
Website: www.webtiks.com
Team: 11-50
Services: Android app development, seo, social media marketing, digital marketing, website design, website development, e-commerce.
Clients: Sylvan, GRB, the Vintage, social reform, Sunshine House, Royalplace.
Contact: support@webtiks.com
10. Aspire Digital Media
This creative agency offers you end-to-end marketing solutions. Their expertise lies in PPC and SEO.
GMB Rating: 4.7
Website: www.aspiremarketers.com
Team: 15+
Services: website development, social media marketing, SEO, PPC, email marketing, branding and advertising.
Clients: MBA Chaiwala, Haldiram, TVS, hero, monotel, Dean Dental clinic.
Contact: info@aspiremarketers.com
Conclusion
Kolkata is a growing hub of online marketing agencies. The skilled workforce, cost-effective solutions and outstanding works have attracted numerous big brands to outsource marketing projects to Kolkata-based agencies. This comprehensive list of top 10 online marketing agencies might miss out on a few other big agencies, but it can easily get you started in your journey of boosting business revenue.
Which online marketing agency in Kolkata you think deserves a name in this list? Comment below.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
WordPress is undoubtedly the best SEO platform for Bloggers ever since its inception in 2003. 43.2% of the total global websites are made of WordPress.
However, bloggers also find platforms such as Wix, Squarespace, Drupal, and Joomla equally effective, but WordPress is unbeatable.
Now, the question is – Why WordPress is so popular as compared to other platforms? Today we will seek a clear answer to this question by drawing a quick comparison between WordPress and other similar platforms.
So, without any further ado, let’s get started!
What is WordPress?
In simple words, WordPress is an open-source Content Management System (CMS). It’s an effective tool that individuals can use to build websites or blogs without any coding knowledge. The best part is anyone can install this software, use and modify it completely for free.
WordPress Features
Here are some of the crucial features of WordPress for aspiring bloggers like you.
SEO-friendliness: As an SEO-friendly platform, WordPress offers constant and simple codes for Google indexing. Plus, it offers other components too that you can use to improve your search rankings.
Effortless Social Media Integration: WordPress integrates seamlessly with platforms like Instagram, Facebook, and Twitter and you also don’t need to log in to your accounts separately for that. Users will get automatically notified about your upcoming content.
In-built Comments: Let followers and friends connect with your content more effectively with improved website quality. WordPress makes this possible by offering the WordPress comment tool to its users.
Effective Theme System: WordPress offers many inbuilt themes to create personal and business blogs as per your unique needs.
Simple Operations: WordPress’s inbuilt dashboard allows you to post a new page, content, or theme, anytime, anywhere.
Easy User Management: WordPress offers simple and easy user management with subscribers or users creating and managing their profiles, editors and writers managing content, and administrators managing the web pages.
Diverse Language Backup: WordPress supports more than 70 languages, allowing users to create a website as per their preferred language.
Super-Fast Installation and Upgrade: WordPress offers a quick installation and upgrade, letting users install and upgrade their websites easily.
Easy-Going Media Management: WordPress gives you the liberty to select and upload videos and images effortlessly to enhance the richness of your website.
User-Friendliness: You can easily install and create a WordPress site in minutes without any technical knowledge, which means it’s user-friendly.
Adequate Flexibility: WordPress allows you to create any sort of website such as news, travel blogs, photo blogs, personal blogs, and business blogs as per your requirements with over 1000 themes and plugins to the table.
The SEO plugin that WordPress comes with is a complete toolkit that comprises an actionable checklist and TruSEO score using which you can optimize every post and page of your site for better search rankings.
WordPress SEO plugins and their SEO benefits
AIOSEO (All In One SEO)
This plugin suggests improvements to your title tags, meta descriptions, and header tags for better keyword optimization of your content. It also helps with managing robots.txt files and generating XML sitemaps for better indexing of your site.
Rank Math
Rank Math also suggests ways for better keyword implementation in the title tags, meta descriptions, and header tags. It provides suggestions for internal linking within your content for better navigation. You also can boost readability with its paid plans.
Table of Content plugin
WordPress’s plugin helps you structure your content flow to improve the navigation of your site. A well-organized table of contents facilitates user experience by letting the readers consume content of their choice.
Author plugin
The author plugin lets you create an author bio along with your content, which boosts your credibility of being an author and also allows you to implement rich author markup.
Yoast SEO
Yoast SEO provides SEO benefits just the same as AIOSEO along with suggestions for boosting readability scores. It also helps with social media meta tags.
SEOPress
Its speed and lightweight design allow you to experience smooth operations along with fast loading speed. Its unique feature is letting you implement schema markup that boosts search rankings.
Redirection plugin
It manages website redirects including 301 redirects which means permanent redirects. This is beneficial for readers who will be able to visit the exact pages they want even when URLs have been changed.
4 other platforms similar to WordPress
Here are 4 other platforms, offering similar perks like WordPress but with SEO limitations.
Wix
As a website builder Wix combines a drag-and-drop interface with amazing CMS features. So, if a simple website builder is what you are up to that requires little to no technical knowledge, then Wix can meet your needs perfectly.
Benefits of Wix:
Built-in domain and hosting management.
Extensive app market.
Wide range of custom templates.
Easy-to-use and intuitive website editor.
SEO Limitations of Wix:
It restricts direct access to your site’s code.
Wix URLs can provide dynamic characters that are not always SEO-friendly.
Wix does not offer as many plugin options as WordPress.
Shopify
Shopify is an open-source CMS platform, designed particularly for building e-commerce websites. It’s a one-stop solution for those who want to create and manage their online store independently.
Benefits of Shopify:
Effortless integration with third-party applications.
Multiple payment options.
Extensive library of e-commerce templates.
User-friendly and intuitive interface for managing orders, inventory, and products.
SEO Limitations of Shopify:
Shopify is designed for e-commerce, and its SEO features are not as diverse as WordPress.
Limited control over underlying code.
Can cost extra cause and compatibility issues.
Drupal
A highly scalable and flexible CMS platform, Drupal can be used by businesses of all sizes. Its ability to handle high-traffic and complex websites with advanced features makes it stand out in the crowd.
To use Drupal effectively, one needs technical expertise of a higher level.
Benefits of Drupal:
Flexible options for API integration.
High-end security features.
Multisite backup.
Advanced capabilities for content management.
SEO Limitations of Drupal:
Drupal is for professionals, beginners may find it tough to learn its SEO functionalities.
It needs to give more priority to security concerns.
It needs expertise in technical SEO to leverage Drupal’s power.
Joomla
Joomla is a revered open-source CMS platform that offers a powerful set of features for building online applications and websites. Though it takes time to get a good hold of Joomla, the platform offers better functionality for intricate websites.
Benefits of Joomla:
Extensive library of extensions.
Advanced levels of access control.
Multilingual backup.
Robust user management system.
SEO Limitations of Joomla:
Joomla also requires you to go through steep learning curves to learn its SEO functionalities.
Few SEO functionalities depend on plugins, increasing compatibility issues.
You need to stay updated with well-maintained SEO plugins.
FAQs
1. What is WordPress and why it is used?
WordPress is a Content Management System (CMS) that allows users to host and build websites quickly and easily. It contains a template system and plugin architecture so that you can customize your website to fit your online store, portfolio, business, or blog.
2. Is WordPress good for beginners?
WordPress is quite easy and simple to learn, but initially, you will learn a couple of things a bit mindfully. Thankfully, the internet is loaded with resources that let you get a good grasp of this CMS platform in no time. The best way to learn about WP depends on your level of expertise, ability to pay, and unique learning preferences.
3. What is the main function of WordPress?
The main function of WordPress is to manage content quickly and effectively. By using WP, you can create new blog posts, edit existing posts, and manage various types of media such as documents, videos, and images via a user-friendly interface.
Conclusion
To wrap it up in the fewest words possible, WordPress is and will continue to remain the top SEO platform for bloggers for many years to come. Although, with various alternatives such as Wix, Squarespace, Drupal, Abode Commerce, and Joomla, the platform witnessed a downhill in its demand, but further with more advanced features and facilities WP once again gained a substantial foothold in the world of SEO bloggers.
Hope as an SEO blogger, you too would choose WordPress as your sole platform and take your website to heights.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
In this digital era, it’s very common to witness brick-and-mortar stores becoming underdogs in front of online e-commerce giants. But you do not have to fear as you are the local hero who is going to get introduced to the concept of local SEO which can give you weapons to battle with the digital giants. Through this exciting blog, get ready to unleash your digital potential, increase your sales figures, and attract customers from your local proximity with the help of local SEO.
How local search boosts a local store’s business
Wondering about how local search does the magic for your business?
Let me introduce the game to you. Imagine someone is searching on Google for “best pizza near me”. After hitting the search button, several businesses come to a list that are nearby and sell pizza. Now, the one that uses the local search tools, comes up at the top of the list thanks to their glowing online presence.
In this way, local search acts as a digital mapmaker, guiding the potential customers directly to your doorstep. Customers just do not have to wander around the streets aimlessly, they are hungry and ready to spend, coming directly to your store!
Here’s how local search boosts your glow in the digital space and makes you stand apart from the other brick-and-mortar businesses-
Boosting visibility: You can easily become the shining star in local searches, making it much easier for potential customers to find you.
Targeted reach: You don’t have to shout into the void! Local search ensures that you are reaching the potential customers who are looking for you, not just randomly browsing the internet.
Credibility builder: Positive reviews and feedback in your online presence increase the credibility of your business and help you retain your loyal customers.
Location: Local search uses the power of proximity by showing you directly to the customers that are in your near proximity ensuring more foot traffic in your brick-and-mortar store.
Therefore, not using local search in 2024 means that you are hiding a precious gem (your precious store) without letting anyone know that it exists grandly! So, don’t miss out on the opportunity to show off your proud and confident existence to the customers looking for the exact products and services that you offer.
Ways to improve your local ranking
You have understood the importance of local SEO, now read along to get some tips for optimizing your website for local SEO while you can also consider hiring a digital marketing partner for local SEO services.
1. Setting up Google Business Profile (formerly Google My Business):
Google My Business Profile has changed its name to Google Business Profile. It provides free service for all businesses to boost their online presence on Google Search and Maps. Google Business Profile should be set up by the local business owner who wants to ramp up online visibility in his locality. The step-by-step process is as follows;
A. Sign Up or Sign In to Google
Start by Signing In: Visit the online website – Google Business Profile, then sign in using your Google account. Create a new account if you do not have one.
B. Add or Claim Your Business
Search for Your Business: Search to find out if your business is already listed. If found, you can claim it. If not, you can proceed to add it as a new listing.
Add business details: Add primary business details such as business name, address, and category. This will enable proper listing of businesses by Google on search and maps.
C. Verification Process
Confirm your business: This will be very helpful to check the real existence of the business and generate confidence among customers because the confirmation code of the business will be sent by Google in a postcard to your business address.
D. Optimize Your Profile
Update Business Information: Update the hours of operation and contact details of your business.
Add Photos: Upload quality images. People often search for photos on your Google business profile to get better insights into your company’s products, services, culture, staff, and happy customers. Hence attach real and authentic photos for credibility.
Responding to online reviews: You should respond to every customer review whether positive or negative. For example, in the positive ones, you should acknowledge the fact that your customers found your products or services valuable, and in the negative reviews you can thank the customer for their feedback and use the feedback to make your services better.
Use the Q&A feature: Answer the most asked questions directly on your profile to make sure, your potential customer visiting your profile gets the right information and makes more informed decisions.
E. Regular Updates and Engagement
Keep Your Profile Updated: Keep updating information posted on your profile, with regard to current operating hours, closed days, and operating hours or special offers on special events.
Communication with customers: This platform allows you to interact with your customers through reviews and Q&A. The time you spend in online interaction boosts your visibility on Google and hence your brand reputation.
F. Monitor Insights
Use Google Insights: Google Insights will help you know the way customers are searching for your listing and what are their actions after landing on your profile. These may provide very critical pointers to further optimize your profile and understand the behavior of your customers.
+ Additional Tips
Creation of a Google Business Profile is just the beginning, the real value comes from active management of your profile to ensure that it is a vibrant, engaging part of your digital marketing strategy.
Consider integrating your profile with other Google services, like Google Ads, to further increase visibility.
Be on the lookout for new features and updates to your Google Business Profile. Take charge of your listing to stay at the top of your game.
2. Types of local citation and how to do it
Businesses without websites also can improve their local discoverability.
Claim existing listing:
Search for your business name and claim the listing on GMB and local map services like Bing Places and Apple Maps, with updated contact details. Those without a website can just fill out forms with their business details.
Business Directories:
Various industry directories like Yellow Pages, Yelp, and Local Chambers of Commerce websites offer forms of business information. If you have a website, you can add the site URL alongside your business details.
Primary data aggregators:
Foursquare, Data Axle, and Localeze are a few data aggregators that keep your business information as a global record, giving you more exposure on a wider scale.
Leverage social channels:
Facebook and Instagram offer business pages where you can open an account and post your business-related content. Those who don’t have a website can also leverage this option.
3. Optimize your website for local search
Your local customers can find you only when they find mentions of their locality on your website content. Make sure to include the name of your city and state in your website title tags, meta description, and website body copy. For instance, write “digital marketing company near me” or “digital marketing agency in (city)” digital marketing services.
4. Use long-tail keywords
Long-tail keywords contain 3 or more words creating a specific phrase. For example, “digital marketing agency in India” is a long-tail keyword. These keywords signify most targeted leads, the customers actively in search of digital marketing services from Indian companies, are in need of your services.
5. Encourage positive reviews
New customers in search of your services come to Google reviews to check what your previous customers have to say about you.
Google gives you top ranking when you have high star ratings and positive reviews on your online listing.
Encourage people to give reviews about your services and express their experience after taking your service. If you get a negative review, reply to the person with a positive affirmation that you are sorry for the inconvenience and try to identify and fix the problem.
New customers will feel confident about you when they see you addressing internal problems and taking negative feedback positively.
6. Voice search optimization
More than 50% of consumers now take the help of voice search to get answers to their queries. Hence optimizing websites for local search is equally important.
When we type a query on Google we tend to write “clothing stores near me”. But when we ask Google verbally, we tend to say “Where can I find a clothing store near me?”.
It becomes crucial to understand people’s search intent to use specific keywords in your content.
Tools to use for local SEO optimization
Google My Business
A free but essential tool for any local business because it lets you claim and manage your listing on Google Search and Google Maps.
Google search console
Another free tool of Google that allows you to monitor your website’s performance in Google search results.
Google Keyword Planner
This free tool helps you in researching keywords that your potential customers are searching for online.
A few other paid tools are Moz Local, BrightLocal, and Ahrefs empower you to optimize websites for local search rankings, manage citations, track performance, and be competitive in the local market.
Conclusion
I hope now you understand that conquering the digital world does not have to feel like climbing Mount Everest of uncertainties. Harnessing the local SEO properly can turn your brick-and-mortar store into a local search superhero in no time. You can make the digital landscape your cup of tea using local search tools and start dominating the local business environment, one search at a time! Joining hands with local SEO, keep optimizing, growing, and witnessing your business navigating to newer heights of extraordinary success in the digital age.
FAQs
1. What are some best strategies for local SEO suggested by a digital marketing agency inIndia?
The best strategies for effective local SEO implementation are updating local listings as to your current address, and contact information, collecting positive reviews, adding a location page, creating content that attracts local customers more, and taking the help of local link building.
2. What are the positive factors that influence a digital marketing agency in India to be your best choice for outsourcing services?
Digital marketing services offered by an Indian company are cost-effective, reliable, and trustworthy. You get access to specialized talents like professionals in the fields of SEO, digital marketing, social media optimization, content marketing, email marketing, etc, and you also get the advantage of flexible work timings and strong work ethics.
3. How does your digital marketing partner help you scale with local SEO tactics?
A digital marketing company implements local SEO to boost your visibility on Google searches online eventually increasing customers’ footfalls in your physical store. This way you grow your revenue as well as build local credibility online and reach out to targeted customers.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
SaaS is one of the most fruitful outcomes of cloud computing. Based on the cloud, this method allows users to avail themselves of software services via subscription models over the internet, not requiring them to install the application in the hardware. You only need a strong internet connection and a web browser.
Popular SaaS applications that have made an employee’s life easier –
Microsoft Office 365, and Slack for collaboration
Asana, Trello for project management
Notion for task management
Google Drive for vital data storage
Salesforce, Zoho for Client relationship management
The significance of SaaS in 2024
As we move ahead, we can witness the daily evolution of technology in reducing time and increasing outcomes of a business process. SaaS solutions significantly help provide employees the convenience they require to produce more in less time, better than traditional software. Why big and small enterprises should deploy SaaS in their organizations-
24/7 accessibility, from anywhere, using any device
Efficient data storage
No heavy investment in the beginning
Faster time to deploy, no need to install
Easy upgradation to match the varying business needs
This is most beneficial for small businesses and startups as they can start with limited budgets and resources.
Larger enterprises can use these tools for short-term and small projects.
Trends to see in SaaS tools in 2024 and onwards
Integration of Generative AI (think of Canva)
Tools for collaboration, especially for remote workers
Personalized responses for each purpose
Consumption-based pricing
Various SaaS tools will be developed on Low-code/no-code frameworks
Vertical SaaS that is specifically designed for a whole industry like manufacturing, retail, or finance, will be in-demand
SaaS solutions will rely on Environmental, Social, and Governance (ESG) initiatives.
The growing demand for SaaS solutions has also impacted Kolkata. Numerous startups and agencies are building cloud-based solutions for different industries and different purposes.
There is a list of top agencies that got funded for their solutions. From healthcare to CRM software to the HR department or travel industry, the SaaS tools built by a top software development company in Kolkata are doing wonders worldwide. Have a look at it below.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
In today’s fast-paced digital sphere, online presence has become more important than ever. Therefore, every business must optimise digital marketing properly and enjoy a substantial position on the web.
An effective online presence not only helps you garner new traffic, generate more leads and drive better conversions but also enhances your company’s overall sales margin favourably.
The importance of hiring a digital marketing agency lies here. A reputed digital marketing agency often consists of a team of experts who know SEO, email marketing, content marketing, social media marketing and many other crucial aspects related to online marketing.
By using these strategies and techniques they will ensure that your company yields improved sales results with maximized ROI year over year. Read on to find out more.
Growing Importance of Digital Marketing for SMEs
The importance of digital marketing for small and medium enterprises (SMEs) is increasing with each passing day. More than 4.3 billion people remain active on the internet and 2 billion people from this percentage are online shoppers.
So, you can easily understand how important it is nowadays to have a strong online presence. A strong digital presence not only allows you to connect with your existing and prospective customers, but you can also generate potential leads, garner more traffic and drive improved conversions for your business.
To make this thing possible, hiring a digital marketing agency is a must. Gone are the days when companies had to advertise their products and services through pamphlets and billboards
Now, we are living in the digital age, and by appointing a digital marketing agency for your business, you are taking one step forward towards enhancing your sales, boosting leads, improving customer satisfaction, increasing brand awareness and most importantly advertising your products and services more smartly and efficiently.
Having said that, below are some of the amazing ways a digital marketing agency will use to increase the sales of your business.
5 Ways a Digital Marketing Agency Can Help Improve Business Sales
Digital marketing cannot impact sales or revenue directly. Yet it has the potential to generate prospective leads, drive more conversions, maximize ROI and glean better conversions for your business.
Plus, it bridges the gap between the marketing team and sales team, allowing them to work collaboratively and yield the best sales results for the company they are working for. So, if you have also decided to hire a digital marketing agency for your company, then below are the top 5 ways in which they can help you boost business sales and enhance Returns on Investments (ROIs) year over year.
Take a look below.
MQLs
Marketing Qualified Leads (MQLs) is an essential factor a digital marketing agency considers when creating an online marketing strategy for your business. MQLs seamlessly bridge the gaps between your sales funnel, marketing networks and digital marketing plan.
Each of these marketing-qualified leads (MQLs) is meant to perform a specific task that ultimately aims at enhancing the bottom line of your company and boosting sales margin.
Often, these MQLs are a part of email nurture programs that digital marketers create by using effective marketing automation software tools. The priority is given to these MQLs only every time the process of lead generation takes place within your sales funnel.
Therefore, a digital marketing agency will ensure that effective email marketing campaigns are conducted using advanced software tools that help track the activities of your leads better, offering relevant metrics for each of them and, finally, ensuring that they are ready for sale.
Landing Pages
Leads that are already thriving in your marketing funnel will either convert into a sales-enabled landing page or request format as soon as they reach their final step. Subsequently, the top digital marketing agency will try and transform them into potential Marketing Qualified Leads (MQLs) depending on how responsive your business page or user interface is on the web search engines.
This entire process of conversion takes place either due to a Facebook or LinkedIn post or Pay-per-Click (PPC) marketing, making your site rank optimally on the top Google SERPs. It happens because the post or ad captures the attention of your target audience, consequently sending the most prospective leads directly to your landing page.
In short, hiring a digital marketing agency means you are allowing an expert team to optimize the landing pages on your behalf to attract potential consumers responsible for starting the sales process in your marketing funnel.
The main purpose of creating effective landing pages is that they offer informative content, display customer reviews and promote various events and webinars relevant to your business.
As a result, you start receiving more requests for information (RFIs), signups and requests from your customers’ end, who are showing interest in buying the products and services of your company.
Not only that but using well-optimized landing pages for your website means you are getting the opportunity to enhance your sales margin and maximize ROI favourably, an amazing marketing technique used by millions of SMEs for the past couple of years to take their sales development efforts to new heights.
Email Marketing
When you hire the best digital marketing agency, they will surely use email marketing in your online marketing campaigns to upgrade the forefront of sales of your company.
To say in a nutshell, email marketing is one of the finest ways that connect companies with potential customers on a 1:1 basis. The main motive of email marketing campaigns is they attract potential leads, subsequently building trust, authority and awareness about your brand via an effective sales funnel or email marketing drip content, depending on your online marketing strategy.
Plus, according to statistics, almost 4 billion active users love to get their essential messages and notifications via email. Further, 37% of small and medium enterprises have already started increasing their email marketing budget.
So, as email marketing rises in popularity, it’s the best way to convey your messages to your target audience through captivating content followed by call-to-action (CTA). This way, email marketing aids you in effective lead nurturing, subsequently, allowing you to garner more prospective customers for your site.
Content Marketing
The best digital marketing agency will invariably use content marketing to generate potential leads and drive more conversions for your website. Content marketing is so far the most effective inbound marketing tactic that captures the attention of your prospective customers by giving them the valuable insights and data they are searching for.
So, as you invest in strategic content marketing, you are leaping to your next breakthrough improvement when it comes to upgrading marketing efforts and strategies to new heights.
Webinars, infographics, blogs, social media and whatnot, there are a plethora of options for you to choose from when it comes to optimizing content marketing for your business. But make sure the strategy you are pondering over suits your budget as well as tailored needs.
Further, the content that you publish regularly must be properly viewable on both computers and mobile devices. This is because around half of the online sales take place on mobile phones as customers increasingly prefer to shop on such portable gadgets.
When used effectively, not only does content marketing increase your sales but also enhances brand awareness. So, make sure that you hire a reputed digital marketing agency immediately and allow content marketing to take your business to a booming position.
Search Engine Optimization
One of the most impactful digital marketing strategies, Search Engine Optimization or SEO has the potential to identify the chief topics and pain points displayed by your prospective buyers. Plus, intensive SEO research can take you across a wide consumer base, therefore, rewarding your business with improved traffic and increased sales down the road.
To complete this task, more smartly and efficiently, it is mandatory to hire the best digital marketing agency situated in your vicinity and a team of experts will use the right SEO tricks and tactics unique to your specific needs and requirements.
Primarily, SEO specialists use strong and relevant keywords on your social media marketing forums, website, generic content blogs and so on. The main motive for doing so is to make it easier for your customers to navigate through your site and find out the services and products they are looking for.
Since BrightEdge claims that organic web listings almost get 73% of clicks per day, the importance of having a robust SEO marketing strategy has increased more than ever, letting small and medium enterprises improve sales and expand their reach in a seamless and easy-going manner.
Benefits of Hiring a Digital Marketing Agency for Sales Development
There are various benefits of hiring a digital marketing agency when it comes to achieving your sales development efforts with flying colours.
A digital marketing agency often consists of a team of knowledgeable and expert professionals who know how to use tactics such as email marketing, social media marketing, pay-per-click (PPC) marketing, content optimization and SEO utilization as and when necessary to ensure the ultimate growth and development of your business.
On this note, here are the top 5 advantages of hiring a digital marketing agency to improve the sales process of your organization.
Improved Customer Satisfaction
When you hire the top digital marketing agency for your marketing efforts, they often use multimedia as an effective tactic to capture the attention of your customers. This means that a team of experts will use strategic multimedia tools such as animations, photography, and videography to get your business across to a wide-scale audience, who would further show interest in buying the relevant services and products of your company.
This kind of advertising attracts people easily to your website, consequently increasing their trust and faith in your business. Plus, it will also enhance brand awareness and create a positive impression about your company in your consumers’ minds.
Increased Sales
Through strategic advertising such as email marketing, social media marketing, content marketing and PPC marketing, the best digital marketing agency will try to garner potential customers for your website, further, invoking their interest in buying the services and products of your company.
Conducting effective digital ad campaigns, will help you reach your targeted audience easily, particularly focusing on those who are keen enough to know about your business and the specific area where you are operating.
Not only that, but they also evaluate every search and click that a customer has performed on your website to get a deeper insight into your consumers’ intent and, consequently, analyse and strategise the sales development tactics based on that.
Expanded Reach
Expanded reach and an increased consumer base are two of the most inevitable advantages to expect after you hire a digital marketing agency to better the sales development forefront of your business.
As such, digital marketing specialists will hardly need any exclusive tactics to expand your reach. Instead, they will use techniques such as content optimisation and SEO so that your website starts ranking on the top SERPs of Google and social media marketing to make your business reach every length and breadth of the globe, subsequently, getting your business across a wide consumer base.
To make things even more seamless, they will create networks and channels so that your customers can stay connected with you 24/7 and you get the opportunity to answer their questions and clarify their doubts and queries whenever they need you.
Reduced Business Expenditure
Every business wants to make a lump sum profit for their organization with substantial savings while consistently offering customers good-quality products and services. And this only becomes possible when you hire the top digital marketing agency who are situated close to your physical office.
Almost every company is adopting digital marketing nowadays as it is an effective and affordable way to improve sales and maximize ROI for your business.
Digital marketing specialists will use tactics such as SEO, social media marketing, email marketing and content marketing to promote your brand and its relevant products and services in the eyes of a large customer base.
And the best part is they will do all this while keeping the budget factor in mind, consequently, leading to reduced overall expenditure and monthly costs for your business down the road.
Enhanced Brand Promotion
As easy as it may seem, promoting your brand needs effort and knowledge. The importance of hiring a reputed digital marketing agency lies here. Depending on your marketing goals and objectives, a team of experts will create a robust online marketing strategy that supports customer relationships, improves sales and also enhances brand awareness.
Creating a brand entity that directly impacts your consumers’ minds to buy your services and products has become more important than ever.
Therefore, you must employ a digital marketing agency on time that would optimize your social media presence, website and company profile effectively on your behalf to ensure your brand gets exposure across a wide audience base.
To create a powerful brand strategy, they will focus on improving and upgrading your website first. Further, they will utilize your social media networks and other relevant platforms by posting engaging and informative content over there on a regular.
This way they will make sure that you can create an outstanding brand identity for your business, consequently, grabbing the attention of numerous who are interested in buying the services and products of your company.
Conclusion
Digital marketing is a cost-effective and efficient way to increase sales, maximize ROI and enhance brand visibility and awareness. Knowing the great deal of benefits online marketing comes with, why not make good use of it to take your business to new heights?
Well, using digital marketing alone can be an arduous task at times. Hence, you must hire the top digital marketing agency that you consider the best and optimize the various digital marketing tactics such as SEO, social media marketing, marketing qualified leads (MQLs), content marketing and email marketing for your company as well, and in return enhanced customer retention and satisfaction, more organic traffic, better conversions, improved sales and annual returns and increased brand awareness and visibility are some of the surprising advantages that you can expect.
Good Luck!
Frequently Asked Questions
How does a digital marketing agency help improve ROI?
When it comes to enhancing the ROI of your business, a digital marketing agency will often create a robust social media strategy relevant to your digital goals and objectives. Further, they will align your online marketing objectives with your business goals so that you can reach your target audience easily and seamlessly by optimizing the right set of opportunities and networks.
Why hire a digital marketing agency to increase sales?
A digital marketing agency will target potential customers for your business who have a growing interest in buying the products and services of your company. They will also use tactics such as social media marketing, email marketing, content marketing and SEO optimization so that you can reach a larger audience quickly and easily while constantly tracking the progress of your online presence and making necessary changes as and when required.
What are the 5 A’s of digital marketing?
Assets, Audience, Attribution, Access and Automation are the 5 A’s of digital marketing that help increase sales, expand reach, drive more conversions, generate potential leads and maximize ROI for your business.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?
People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.
What are explainer videos?
Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.
Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.
What are the features of viral marketing that Explainer videos have
If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.
Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.
Tips to create a viral explainer video
Know your target audience well
Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.
Well-written video script
The key is to write a video script that tells your audience how your product or service can help them brief.
You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem.
Break down complex concepts and explain them in simple language. Videos in story format create better engagement.
Short and crisp
Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.
Keep audience engaged
As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention.
Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.
call-to-action
Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”.
Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.
Types of explainer videos
Animated
These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.
This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.
Motion graphics
These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.
Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget.
Whiteboard animation
This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.
Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos.
Live action
In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.
Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally.
These are best for person-oriented products.
Screencast
Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides.
These are best for showing your audience directly how to use a new application or your products/services.
Why it is a must-have tool in your marketing strategy
Hard to beat
Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.
More engaging than texts
Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.
Simple to share with others
Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.
Boost conversion
Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.
Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion.
Choosing explainer video companies the right way
The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works.
Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.
Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.
Conclusion
Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.
Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out.
FAQs
1. How do explainer video companies make marketing videos go viral?
Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.
2. What are the tips by animation companies in Kolkata to create viral explainer videos?
With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action.
3. What makes an animation company Kolkata good to outsource explainer video projects?
Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
In today’s fast-paced digital sphere, 2D and 3D animation videos have become an effective tool that businesses use to engage, attract and retain their consumers. Some of the best animation companies in Kolkata can help you in this regard by making the most of their skills and expertise.
Now the point is how to choose an animation company that delivers quality work on time without compromising on your budget. So, if you are also in search of a reputed animation studio, then today’s blog will give you the right insights and knowledge on how to select the top animation company and the parameters you must evaluate before making a decision.
In the end, you will get to know about the 7 leading animation companies in Kolkata that are offering unmatched animation video-making services tailored to their clients’ unique budgets and requirements.
Let’s begin!
Affordable Animation Videos are on the Rise: Secret Revealed
B2B and B2C companies are looking for affordable options when it comes to promoting their business and increasing brand awareness. The importance of hiring one of the top animation companies in Kolkata that can save you both time and money lies here.
In general, animation videos have become the most cost-effective tool to market and advertise your products and services, allowing you to invest in other areas of business that need immediate attention.
Yes, the demand for 2D and 3D animation videos is on the rise and organizations are leaving no stone unturned to leverage the most of this advertising medium. Plus, it is a less expensive way to promote your business and earn greater visibility for your brand, letting as many people know as possible about your pertinent products and services.
Here is why the need to create budget-friendly animation videos is increasing with each passing day.
An effective marketing tool
Any company that has gained a quick reputation and shows easily on the web search results relies primarily on one particular tool and that is compelling videos. Yes, engaging 3D videos have the power to convey your marketing message to your target audience in the most captivating way.
By creating such videos, not only do you make your customers perceive the true essence of your brand but you are also enticing them to buy your products and services without losing the aesthetics of your marketing.
This is why hiring one of the best animation companies in Kolkata is of paramount importance. Depending on your unique business goals and requirements, a team of experts will craft the most visually appealing videos that align perfectly with your sales objectives as well as your marketing funnel with better ROIs and profit margins down the road.
Cost-effective animation software
The top animation companies in Kolkata will generally use cost-effective software tools to create animation videos for your business. However, using affordable software tools does not mean using lousy products, so be very careful when choosing an animation studio for your marketing efforts. Make sure the company you hire uses cutting-edge software tools that can design eye-appealing videos tailored to your specific needs and budget.
Greater attention to detail
When you hire one of the top animation companies in Kolkata to make videos for your marketing objectives, you are taking a step forward towards meeting digital goals with utmost perfection and precision.
This is because the entire process of making 2D and 3D animation videos involves a meticulous step-by-step procedure including
Concept Development
Scripting
Storyboarding
Animatic
Character Design
Background Design
Rigging
Animating
Colouring and Texturing
Lighting and Rendering
Sound Design and
Editing
So, you can easily understand that framing these videos from scratch until their final development involves at least 7 to 8 steps with keen attention to every bit of detail.
To make this happen the top animation companies in Kolkata generally require a team of skilled professionals who have to dedicate as little as 250-400 working hours with each stage having a different type of collaborative teamwork every time.
Hence, you must remain extra careful when looking for an animation studio for your online marketing objectives or else all your precious time and money are supposed to go in vain.
Affordable video-making
The market is filled with a plethora of animation companies in Kolkata and it’s no wonder. A lot of these companies offer their clients the privilege to make custom animated videos that fit their unique budgets as well as business goals.
Yet they do not compromise on the quality of the videos and their aesthetic appeal which is indeed an added advantage. A team of experts will generally use high-quality software tools when making 2D and 3D videos for your company and, luckily most of these software tools are affordable and easily available in the market.
However, you need to be wary about one thing, do not hire a lousy animation studio in the rush of finding cheap video-making solutions. Such companies often design poor-quality videos using underrated software tools, enough to make you fail in your marketing efforts.
Reasons Animation Videos are the most Cost-Effective Advertising Tool
Gone are the days when traditional advertising campaigns would cost businesses an arm and a leg to attract, retain and engage audience. Now, cost-effective and visually compelling videos are the norm.
Hence, day by day the need to hire one of the best animation companies in Kolkata is increasing. 2D and 3D animation videos can yield better results for your online marketing efforts with doubled ROIs and profit margins, enhanced visibility and brand awareness.
On top of that, it saves you a great deal of money that you can utilize to improve the other areas of your business. Here is why animated videos are considered the most cost-efficient advertising tool.
Integration of AI
Artificial Intelligence can ensure remarkable cost savings and multiple sectors have already witnessed that. So, as you hire one of the top animation companies in Kolkata they will create AI-integrated animation videos for your company by implementing the following methods.
Animation Optimization: By incorporating AI, companies can analyze all the relevant data encompassing their animated videos giving them a deeper and faster insight into the crucial metrics of customer engagement, brand visibility, content optimization and so on. Further, these animation videos can be altered and modified as and when necessary and with the changing needs of your business.
Creation of Avant-Garde Elements: AI has the power to design and formulate background components, graphics, objects and at times the entire depiction of your brand storytelling based on your tailored needs. To make it happen, graphic designers and artists from the top animation companies in Kolkata have to dedicate the least of time to creating these elements, utilizing the rest to amend and upgrade them further, saving you both time and money as you expect greater ROIs in return.
Pre-Visualization of the Animation: AI can be used to generate visual depictions of your business ideas and goals as you storyboard you’re animated videos for your marketers. This allows both animators and the company to devise their content plot faster than expected.
AI is already impacting the way animation videos are made and the VFX industry will witness booming developments very soon, chiefly due to their growing dependence on Artificial Intelligence.
So, in a word, we can say that small and medium-sized businesses can optimize AI-enabled animation video content that will have far-reaching consequences when it comes to enhanced brand awareness, better visibility, improved ROIs and conversions, successful attainment of digital goals and expanded reach to say the least.
To reap the maximum benefits of 2D and 3D animation videos, hiring one of the top animation companies in Kolkata is imperative. A team of specialists will understand your unique marketing needs first and will create premium-quality animation videos that are informative, engaging and visually pleasing and help you meet your digital goals and objectives in the quickest way possible.
Improved Scalability in Video Production
Creating animation videos solely for corporate professionals needs meticulous effort and highly specialized skill sets. This is why hiring one of the best animation companies in Kolkata is mandatory.
With a team of experts, they can create 2D and 3D animated videos for companies of every size and budget. They can devise and develop good-quality pure-play videos, animated text videos and archive footage videos catered to their clients’ varying business needs and goals.
Multiple sectors such as universities, software firms, corporate websites for travel agencies, and other organisations can get these videos made in a snap of a finger. All they have to do is submit a brief of what they need and their graphic partners are more than ready to create exclusive and fascinating videos that allow them to reach a wide global audience in no time.
Further, when working with the top animation companies in Kolkata, there is a greater scope for scalability for both parties. This means that your animation team will first understand your unique budget and business needs and only create animation videos based on that.
In short, their primary motive is to create affordable video content for your company that is in alignment with your digital goals, yet they won’t compromise on the quality of their deliverables, making sure that each of the animation pieces is made using premium software tools while adhering to stringent guidelines and methods.
To say in a nutshell, video content gets easily viral on the internet as compared to any other marketing tool. More so, it is easy to customize these videos as per your changing needs, plus, you can share them on social media and other relevant platforms to increase brand awareness and visibility.
In response, you can expect a lump sum cost-saving for your business as the need to invest in other forums and individuals to get your advertisements a wider reach will not be there.
Factors to Consider When Looking for an Animation Studio
The digital landscape is evolving at a rapid pace and to keep up with the ever-changing nature, using 3D animation videos for your online marketing efforts is the mantra. But, with so many animation companies in Kolkata, how to choose the right animation studio that meets your tailored needs and budget in the best way possible?
Well, to do that effectively, you must weigh certain parameters that will ultimately lead you to make an informed decision. On this note, below are some of the crucial factors worth considering when hiring one of the top animation companies in Kolkata to attain your digital goals and objectives with flying colours.
Cost
Though not the ultimate determiner, the cost of the animation studio you are hiring must align perfectly with your unique budget. On average, the price range must vary between 2000-2500 INR per second for 3D animation videos and product videos inclusive of graphics plus stock footage, the company must charge anywhere between 40,000-45000 INR per minute.
However, these were the basic costs that clients generally pay to the top animation companies in Kolkata and the price options may vary from one studio to another. So, hire a 3D animation firm that does absolute justice to your budget.
Testimonials and Reviews
Before hiring one of the best animation companies in Kolkata, skimming through the testimonials and reviews from their previous clients is important.
Doing so will help you better understand the quality of work they deliver, the kind of professionalism they display and the extent to which they are reliable in the market.
So, the more positive reviews and feedback, the easier it will get for you to trust an animation studio who are only known to produce superior-quality videos for their clients teamed up with outstanding customer support.
Skills and Expertise
Choose an animation studio that holds adequate experience and expertise in the sector wherein your company operates. However, with so many animation companies in Kolkata hiring the right partner for your video-related needs and wants can be a daunting task.
So, make sure you thoroughly enquire about each and every 3D animation firm and finally choose the one most relevant to your industry.
This is because the more experienced and knowledgeable they are in your specific sphere, the easier it will get for them to craft engaging and captivating videos that support brand storytelling in the most compelling manner.
Consequently, conveying the potential messages to your target audience will become a piece of cake for you as these animation content will bring your vision to life, making your products and services appear more realistic and visually appealing every time prospective customers click on your website.
Therefore, hire one of the top animation companies in Kolkata who have the innate spark and flair to produce 3D animation videos in tandem with your industry needs and requirements. Plus, they also are well aware of the technical nuances and know-how teamed with the potential to handle a vast array of complex and challenging projects in the past.
When you are certain that their portfolio displays this kind of proficiency, be assured that on-time deliverables, adherence to deadlines and managing intricate assignments are all the things you can expect when collaboratively working with them.
Portfolio
As easy as it may seem, hiring one of the top animation companies in Kolkata might prove to be arduous at times. So, the best way to ensure that you have chosen the right partner is by getting a deeper of their portfolio which consists of all the crucial elements such as the quality of their work, conformity to timelines, and the style they adhere to etc.
In a word, you must hire a 3D animation firm that displays exceptional skills and expertise, creating product animation content and 3D animation content with full-on confidence and proficiency, catered to their client’s unique needs and requirements.
This means that their deliverables must not solely represent technical competency. Aside from that, they must also be engaging and compelling enough to enhance brand awareness through effective storytelling, letting your customers know about your products and services in the most captivating way.
Specialization
A great deciding factor, when choosing one of the top animation companies in Kolkata, is always enquire about their area of specialization first and then make a decision. This is because many companies offer a broad-based service range while others narrow down their video-making solutions to specific niches.
So, to make things easier, you must ponder over the fact that whether you are looking for product videos or stock footage animation content. Subsequently, you must select a firm that meets your tailored needs in the finest way possible.
For example, if you want a range of product videos for your website, the company you hire must specialize particularly in that sphere teamed up with years of knowledge and experience. Further, they must display a laser-centric approach that reflects their unapologetic skillsets and expertise in your specific industry.
By making the most of these skills and cognizance, they must produce and deliver superior-quality product videos that not only increase brand awareness but also enhance visibility and expand reach across a wide-scale audience, consequently, garnering more new prospective customers for your organization.
Top 8 Animation Companies in Kolkata to Consider
With the increasing demand for product animation videos and 3D animation videos, every day a vast array of new animation studios can be seen sprawling in the market. And choosing one of the top animation companies in Kolkata from the plethora of options out there can get a bit tricky at times.
To make things easier, here are the 8 best animation companies in Kolkata and you too can hire any of them that fits your budget as well as custom needs.
Take a look below.
CPUTEK Private Limited
One of the leading animation companies in Kolkata, West Bengal, CPUTEK Private Limited began its operation in February 2021. This company is the brainchild of three stalwart individuals, Mr Argish Das, Subhajit Sen Sharma and Miss Abanty Maity. Some of the notable services that they offer to their customers include Motion Graphics, 3D Animation, Corporate Documentaries, Corporate Videos, Product Launch Videos and Business Promotional Videos to name just a few.
Coming to their brick-and-mortar office, they are located particularly in the Silpara area of the city and their main USP is that, they deliver all their animation video-making services and solutions at affordable price points.
In addition to that, CPUTEK also offers a couple of relevant services more related to web app development, mobile app building, digital marketing, software development and social media management etc.
Hi-Tech Animation
Came into operation in the year 2011, Hi-Tech Animation is one of the leading animation companies in Kolkata and is particularly located in the Tangra area of the city. Their top-notch video-making services set them apart from others, plus their charges are pretty affordable too.
With the vision to transform India as the global animation hub, Mr. Subrata Roy, the founder of the company aims to produce high-quality animation videos and solutions for their clients that align with their custom budget perfectly.
Some of their unmatched services include VFX, post-production, 3D/2D animation, 3D asset creation and development, storyboard and animatics and concept creation and development to say the least.
Fourth Dimension Visual Effects Private Limited
Founded in the year 2011, Fourth Dimension Visual Effects Private Limited is yet another renowned animation studio in Kolkata that promises its customers outstanding video-making services at pocket-friendly price options.
It is one of the top animation companies in Kolkata and is situated in the Tollygunge area of the city. The founder of the company, Mr. Rajat Dalui aims to take his animation creation endeavors to new heights by making use of cutting-edge tools and software technologies.
Their notable services and solutions include corporate AV, motion graphics, 2D and 3D animation VFX etc.
Animatrix Multimedia
Animatrix Multimedia is one of the best animation companies in Kolkata that offers premium-quality video-making services and solutions to their customers. Some of their prominent services include the creation of animated television series, 2D and 3D animation videos, videos for corporate advertisements, audio projects, and television advertisements etc.
The company was founded way back in 1999, and over time its overall performance and quality of work have improved favourably, stooping up to an extent to gain a substantial foothold amongst the top media houses of Eastern India. On top of everything, their animation services are surprisingly affordable.
After Z VFX Studio
After Z VFX Studio embarked on a fascinating journey in 2015 and from that time on they are producing and delivering high-quality video content to their customers at reasonable price points.
Visual effects, editing, color grading, animation and cinematography are some of the worthwhile services that have made After Z VFX Studio one of the top animation companies in Kolkata and it’s no wonder.
Their physical office is located in the Dhakuria area of the city and if you too need unsurpassable video creation services for your business, feel free to get in touch with them as quickly as possible.
Frame Founder Studio
Located in the Ganguly Bagan area of Kolkata, Frame Founder Studio is a leading animation studio in the city that came into operation in the year 2022. Despite being a new player in the field of animation video, the company has earned a great deal of reputation amongst a wide customer base, that too in a short time.
Some of their top-notch services include beauty retouching, match-moving, cleanups, rotoscoping and chroma keying, color grading and compositing etc. Plus, their video-creation solutions fit businesses of every size and budget, making it one of the best animation companies in Kolkata and there is no second thought to it.
MAAC
Established way back in 2001 with the aim to deliver streets-ahead animated video-making services to their clients, MAAC embarked on a spectacular journey and has been operating as one of the top animation companies in Kolkata ever since.
The studio is located particularly in the Behala area of the city and some of its notable services include game design, broadcast, graphic design, VFX animation, 2D and 3D animation videos, product animation content, pure-play footage animation videos and so on.
And the most compelling factor that sets them apart from others is their affordable price points, befitting everyone’s budget and tailored needs to perfection.
TwinToons Animation Videos
TwinToons Animation Videos is one of the finest animation companies in Kolkata that came into operation in 2017 and offers excellent animation video-making services to their customers at pocket-friendly price options.
So, call or mail them right away and expect services such as 3D Real, 3D Animation, 2D Realistic Animation, 2D Animation, Creation of 2D and 3D Characters and Visuals to say the least. The studio is particularly located in the Bidhannagar area of the city and aims to provide its consumers with even more enhanced and upgraded 2D and 3D animation services and solutions down the road.
Conclusion
Visually appealing and engaging 2D and 3D animation videos are in the greatest demand in the present market as we are living in the age of the internet. But, creating and optimizing such animated content for your business all alone can be a daunting task.
This is why hiring one of the top animation companies in Kolkata is of paramount importance. Depending on your specific needs and requirements, not only will they produce superior-quality 3D animation videos and footage animation content, but they will also ensure that their products and solutions are effective enough to increase brand awareness, enhance visibility, expand the reach and drive better conversions for your organization.
Good Luck!
Frequently Asked Questions
How much does an animation company cost in India?
3D animation and product animation video-making services in India can cost you anywhere between 25,000 INR to 80,000 INR, depending on the quality of work, software tools used and ongoing market trends.
What factors to consider when looking for an animation studio?
Factors such as experience and knowledge, area of specialization, portfolio, testimonials and reviews and costs are some of the parameters worth measuring for you to choose an animation company that fits both your budget and specific needs perfectly.
What aspects affect the quality of animation?
Audience impression, key metrics and various other technical factors can influence the quality of animation considerably. Hence, it is mandatory to hire one of the top animation companies in Kolkata that holds a great deal of reputation and significance in the market and which only produces outstanding animated video content for their customers.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Do you think your website has become a ghost town?
Do you hardly get any visitors to your website?
You are creating great content but the number of views is stagnant?
While this is a common issue nowadays, a lot of factors can be hindering your online growth. This is why you need a professional digital marketing partner who will work on getting your website active again bustling with new visitors, so that you can focus on creating quality products for your customers.
A digital marketing agency possesses the expertise to determine the factors that hinder traffic to your website. In this blog, we define signs of a website becoming a ghost town and how your digital partner can help you.
Is your website really a ghost town?
Ghost town means no one has come to your website for long. Look for these signs to determine whether your website is a ghost town,
Outdated information
Your customers will not visit you again if the timestamp featured on your website shows that you updated your content at least 6-12 months ago.
Under-construction notice
Your customers will lose interest in your business if they see the same “under-construction” notice regularly.
Non-effective contact requests
Customers will contact you through the given numbers and emails listed on your site. But if you fail to respond quickly or delay the response, it’s likely your competitors got your customers.
Grammatical errors
Grammatical and spelling errors in your web content paint you as a non-professional who does not even have basic communication knowledge, presenting to your customers a wrong picture of you.
How to breathe life into your website
Fresh and updated content acts as oxygen for your website.
Implement SEO strategies on your blogs and website content to boost visibility.
Attracting traffic to your website is a lot of hard work. Marketing strategies like running ads, creating SEO-optimised content, etc will help.
Identify broken links remove them and build credible links.
Make your website mobile-friendly.
Overwhelming right? This is a lot of work that demands lots of time and effort. Here are 5 signs that you need to partner with a digital marketing agency.
5 signs you need a digital marketing partner
Shortage of time
Maintaining a website that brings leads in is a lot of hard work. You need to create updated and fresh content, apply SEO optimization, and review SEO reports and analytics to restrategise content creation. Paying attention to this alongside running your successful business can be a hectic task.
Lack of expertise
After applying all the strategies your website can still remain the same pulling not much traffic. Here your lack of expertise can ruin the game. In order to identify underlying technical glitches and work on them for turning things around you need to have the expertise of a digital marketing agency.
Feeling overwhelmed with marketing efforts
Establishing a digital presence of your business needs marketing efforts encompassing SEO, paid ads, social media optimization, content marketing, and email marketing. One needs knowledge of what works well on each platform and in campaigns, which can be the reason you should partner with a digital marketing agency.
Difficulty in analyzing results
It is crucial to interpret the data in website analytics to measure the effectiveness of campaigns and identify the mistakes to work on them. This needs expertise, proper knowledge, and dedication, whereas a digital marketing agency helps you with data analysis too.
Changing campaigns according to growth
As your business grows, your website’s marketing efforts will change according to your latest business goals. Digital marketing partners work on different campaigns, help you adapt to trends, and implement various strategies to make you achieve short-term and long-term business goals.
How digital marketing agency will help you
Expertise in marketing campaigns
A well-known digital marketing company uses its years of experience to bring results to the table. They not only stay updated with changing trends, AI and tools, and algorithms of different platforms, but they also know what strategy works best in a certain campaign.
SEO strategies
Marketing companies conduct an SEO audit of your website and identify the areas of improvement. Be it technical SEO or on-page optimization, they ensure your website ranks for your targeted keywords and bring customers to your virtual store.
Customised strategies
Every business out there is unique and needs tailored marketing strategies depending on your industry, target audience, business goals, offered products or services, etc. Your digital marketing partner makes you a custom plan according to your business needs.
Website Redesign
Marketing agencies assess your website’s design and make it user-friendly with a mobile-first interface to ensure customers get a seamless experience on any device. They also rewrite SEO-optimized web content with clear Calls To Action and a brief landing page.
Results-based approach
Digital marketing campaigns are bound to bring you results. And a reputable digital marketing agency in India makes data-driven decisions after analyzing analytics reports. They also track campaign performance and tweak strategies accordingly.
Saves your time and cost
Your digital partner rightly says “You grow your business, we grow you”. You save a lot of resources and time by outsourcing your marketing needs to a digital marketing partner, which you can use to grow your business.
Conclusion
If you now understand the importance of hiring a marketing partner, it’s also important to choose the right one. For example, a professional digital agency in India brings global best practices and expertise to the table, ensuring results for your business goals. They also understand your local and target market well. These dual advantages position them as valuable partners in your journey to revive a stagnant website and leverage it toward business success.
FAQs
1. How do I find the right digital marketing agency to partner with?
Contact the previous and current clients of the digital marketing agencies that you are planning to work with. Learn about their experiences, achieved results, client satisfaction and the agency’s expertise for better understanding of the concerned companies.
2. How a digital marketing agency in India helps you in your business?
A digital Marketing agency in India has industry best practices that a business requires for success in the digital space. They have comprehensive knowledge about your target market and professional expertise that bring results to your table. Along with this you get aligned services for holistic growth of your business online at reasonable rates.
3. Who needs digital marketing services?
Each and every business that wants to build their online presence, grow their customer base by attracting more traffic to their website, launch campaigns to boost sales digitally, needs digital marketing services from trusted agency partners.
4. When should I hire a digital marketing agency?
If you are not getting customers through your website, social media channels, and not getting the desired results of your marketing campaigns or if your website has really turned into a ghost town, you need to hire a digital marketing company.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
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