Why Brands Choose 2D Animation for Enterprise Video Over AI Video

Introduction 

Do you remember growing up with gems like Tom and Jerry, Oggy and the Cockroaches, and Bob the Builder? Those 2D animations didn’t just entertain us, they held our attention, told great stories, and left a lasting impression. 

Fast forward to today. 

While AI videos might seem shiny and futuristic, they don’t have the same soul and don’t appeal to your audience the same way as 2D animation does.

2D animation videos still hook us with their visual storytelling and creativity. Explainer video makers and animation companies in Kolkata have mastered this art, turning even the dullest business idea into an engaging animated story. Are you curious why 2D animation still dominates? Below, we have explained why brands still choose 2D animation over AI videos. 

Myths About 2D Animation

As we can see AI video and 3D animation are booming and you can see many brands adopting these two video types too for their marketing campaigns. However, this will not make 2D animation less popular among consumers. We have heard about these 4 myths that I would love to debunk.

1. 2D Animation is Outdated in Today’s Advanced World

Many believe that 2D animation is old-fashioned because it’s been around for decades. While AI videos have indeed gained popularity, 2D animation is far from outdated. It’s a timeless art form that continues to be widely used in advertising and marketing because it’s cost-effective and impactful. 

For small businesses or startups, 2D animation is a great option to create engaging content without breaking the bank.

2. It’s Easy to Create 2D Animated Videos

Do you think creating 2D animations is simple? Think again. It’s not just about drawing characters; it’s about crafting compelling visuals, maintaining proper dynamics, and weaving a visual story that connects with the audience. 

A skilled animation explainer video maker invests a lot of time and effort to bring characters to life and build an engaging world around them. It’s an art that requires expertise and creativity.

3. 2D Animation is Just for Kids

This is one of the most common myths. While 2D animation is often associated with cartoons for children, its potential goes far beyond that. Many 2D animations are designed to appeal to adults, whether for educational purposes, social awareness campaigns, or business advertisements. 

The beauty of 2D animation is its versatility, it can be tailored to any audience, regardless of age.

4. The 2D Animation Industry is Dying

Despite the rise of new tools and technologies, 2D animation remains relevant. Many top brands and companies still rely on it for their advertising and educational videos. Additionally, with the demand for budget-friendly and creative solutions, 2D animation is very much alive and thriving. It’s also still a popular skill to learn, proving that it’s far from being a “dying art.”

How 2D Animation Increases Revenue Growth for a Brand 

Making viewers scroll stop and stick to the end is the toughest job of videos in this short-span era. That’s why 2D animation still exists today. It’s not just about pretty visuals; it’s about telling a story that appeals to your audience. Explainer video companies know how to make even the most complex ideas easy and fun to engage with.

Look at Spotify. They use 2D animated explainer videos to highlight features like personalized playlists and music discovery tools. These videos make it easy for users to see the platform’s value, leading to more subscriptions and higher retention rates.

Another great example is Ola Cabs, a ride-hailing company. Their 2D animated tutorials on booking rides and using wallet features helped onboard new users quickly, especially in regions new to app-based services. This simplicity directly boosted user adoption and revenue.

Even Amul, India’s iconic dairy brand, has used animated explainer video makers for decades. Their humorous and relatable animations keep the brand relevant and top-of-mind, driving consistent sales growth.

When brands partner with animation companies in Kolkata, they get customized, high-quality content that connects emotionally, explains clearly, and leads to action. That’s why animated explainer video makers are a go-to choice for driving revenue.

What We Mean by 2D Animated Enterprise Videos?

When we talk about 2D animated enterprise videos, we mean professionally crafted videos that use flat, two-dimensional visuals to share a brand’s message clearly and engagingly. These videos are perfect for explaining complex ideas, showcasing products, or even building emotional connections with customers.

Think of Flipkart’s kidults campaign, where animated characters cleverly explain shopping offers. It’s memorable, and relatable, and makes online shopping fun. Or Cred, which uses quirky 2D animations to explain how their app rewards credit card users. These videos grab attention and simplify otherwise boring concepts.

Even global brands like Amazon rely on 2D animated explainer videos to convey their chemical safety and compliance awareness to their employees. 

Even startups like Car-O-Bar chose 2D animated motion graphics videos to explain their services regarding car buying processes.

2D animated enterprise videos can be anything like 2D motion graphics, feature explainer videos, product demo videos, employee training videos, whiteboard animation, and educational and promotional 2D animated character videos.

Animation companies in Kolkata specialize in these explainer video formats, crafting content that connects, informs, and converts viewers into loyal customers.

Why Brands Choose 2D Animation for Enterprise Video Over AI Video

Though AI was introduced in this field a long time ago, most consumers engage more with animation videos over AI-generated videos; one of the core reasons for brands to choose 2D animation over AI videos.    

1. The Personal Touch of 2D Animation

2D animation has been around for decades, and it’s still one of the most effective ways to communicate ideas. It allows explainer video makers to craft unique, engaging stories that resonate with viewers. Every character, background, and movement is designed with purpose, making the video feel more authentic and relatable.

For example, startups like Slingshot used 2D animated explainer videos to show how their features help students prepare better for NEET, JEE, and CET exams. The videos are colorful, easy to follow, and filled with little details that make them enjoyable to watch. Compare this to AI-generated videos, which often feel robotic and lack the warmth that 2D animation creators bring to the table.

2. Customizable and Creative Freedom

2D animation gives explainer video creators complete creative control. You can design characters that represent your brand’s personality or create worlds that explain complex ideas in simple terms. AI videos, on the other hand, rely heavily on templates and pre-set designs. While they might save time, they often lack originality.

For instance, when a startup wanted to explain how their innovative technology works, they partnered with an animated explainer video maker to create a fun, quirky animation. The result? A video that communicates easily how their technology offers improved safety measures along with offering ad displays on the go; something AI-generated content might struggle with.

3. Brand-Specific Storytelling

Brands need storytelling that reflects their identity. Explainer video companies understand this and can tailor animations to match the tone, colors, and style of a brand. This level of personalization is hard to achieve with AI-generated videos.

For example, the Darzee brand used 2D animation to highlight user stories and showcase the uniqueness of their mattresses. The videos don’t just explain why their mattresses are the best choice, they make you feel connected to the characters in the video that form the story.

4. Cost-Effectiveness for High-Quality Output and higher ROI

While 2D animation requires skilled artists and time, it’s often more cost-effective in the long run. AI video tools might seem cheaper upfront, but they can’t always deliver the same quality. For brands looking to stand out, investing in an explainer video maker pays off.

Animation companies in Kolkata, known for their talented teams and competitive pricing, are helping brands achieve premium results without breaking the bank. They offer high-quality, customized animated explainer video solutions that rival global standards.

5. Better Viewer Retention

Studies show that people remember videos better when they’re visually appealing and emotionally engaging. Explainer video creators specializing in 2D animation know how to create content that sticks. With carefully designed characters and storytelling, they make sure your message stays with your audience.

For example, the MSB app uses 2D animated motion graphics explainer videos to simplify their features. Their videos are not only helpful for B2B professionals but also entertaining, proving that good animation can make even the most complex and dull topics memorable.

FAQs

1.  Why is 2D animation still relevant in enterprise videos when AI videos are available?

2D animation remains relevant because it offers creativity, emotional connection, and personalized storytelling. Unlike AI videos, 2D animations by explainer video makers are tailored to reflect a brand’s personality. Animation companies in Kolkata specialize in crafting visually appealing, cost-effective animated explainer videos that resonate with audiences and drive better engagement for brands.

2. How do animation companies in Kolkata help brands with 2D animated videos?

Animation companies in Kolkata offer high-quality, budget-friendly solutions for 2D animated enterprise videos. They create unique visuals and engaging stories that align with a brand’s identity. Whether for startups or big brands, these explainer video creators design customized content to simplify ideas, boost viewer retention, and deliver impactful results.

3. Are 2D animations better than AI videos for marketing campaigns?

Yes, 2D animations are better for storytelling, emotional connection, and audience retention. Explainer video companies can customize every detail to fit a brand’s goals. With the help of an animated explainer video maker, brands like Spotify and Amul have used 2D animation to simplify complex ideas, boost engagement, and drive revenue growth.

Conclusion

Let’s be honest, AI videos are like plain toast. They get the job done, but where’s the flavor? On the other hand, 2D animation is like your favorite dish; creative, personalized, and packed with emotional seasoning. It simplifies tricky ideas, tells stories that stick to your minds, and keeps people coming back.

If you’re thinking about making a killer explainer video, why not team up with an animation company in Kolkata? The professional folks are pros at turning your ideas into jaw-dropping animations. Whether you’re just starting or running a big brand, they’ve got the skills to make your vision pop.

Instead of AI templates go for the good stuff. Partner with an animated explainer video maker who can bring your stories to life. Trust me, with the right explainer video creators by your side, your audience won’t just watch, they will recognize your brand.

About Us

Cputek Pvt. Ltd. is one of the leading animation companies in Kolkata, specializing in 2D and 3D animation videos that craft unique stories out of a dull idea. Since 2019, we have delivered creative branding, web design and development, logo, and animation videos to over 300+ clients worldwide, helping businesses captivate audiences with impactful visual storytelling and cutting-edge designs.