Animated videos are everywhere today. Businesses use them to explain products, sell services, and train teams. Why? Because animated content grabs attention, simplifies complex ideas, and works across websites, social media, and presentations.
But creating a professional video isn’t just about using the right software or adding flashy effects. It’s about understanding the process and choosing the right style for your message. That’s where knowing the basics of Animated Video Production can help.
If you’re planning to get an animated video made, this guide is for you. Whether you’re a startup founder, marketing head, or training manager, knowing what goes into a good video will help you make the right decisions.
Why Use Animated Videos?
Animated videos do what static images and text can’t. They explain faster, hold attention longer, and help people remember your message. Studies show that people are 4 times more likely to understand a topic when it’s shown visually. Videos also get double the engagement on social media compared to other content formats. In short, animation doesn’t just tell your story — it shows it.
Choosing the Right Style
There’s no one-size-fits-all approach. Do you need a simple explainer? A 2D animation might be perfect. Want a more realistic product demo? Go for 3D animation. Need sleek, professional visuals? Motion graphics could be the answer.
Some brands also choose hybrid styles that mix different techniques to get the best results. Knowing these options helps you ask the right questions when speaking to an agency or vendor.
The Production Process
Making an animated video is a step-by-step process. It starts with a clear goal and script. Then comes storyboarding, designing the visuals, adding motion, voiceover, and sound effects. Each step builds on the previous one to create a final video that meets your goals. Understanding this basic flow will help you work better with your video partner and avoid delays or surprises.
What Affects the Cost?
How much you’ll pay depends on several factors:
- Type of animation
- Video length
- Voiceover style
- Number of revisions
- How fast you need it
3D videos usually cost more. So do projects with short deadlines. Knowing these cost drivers helps you plan your budget better.
Should You DIY or Hire a Studio?
DIY tools exist, but they often lead to generic results. If you want a custom, brand-specific video, working with an animated video production company makes sense. You get professional storytelling, better quality, and a smoother process.
Animated videos are one of the best ways to explain, sell, and train today. But making the right choices at the start matters.
Scroll through our infographic to understand your options, the steps involved, and how to get the best video for your business.
Let’s help you make your next Animated Video Production simple and successful.
