We will discuss why video is a great marketing tool for the upcoming generations. Meanwhile, let me ask you something. If you could learn about a new service or product, what would you prefer most?
– A long essay on how-tos? Or a short explainer video?
– A blog on the benefits of the product or service? Or a video pinpointing the benefits for you?
– A para wise guide book? Or an animated video for a visual representation of the step-by-step guide?
If you said yes to video for all of the above, then you can understand why video is a great marketing tool for a business. Whether a small business or working with an experienced advertising agency in Kolkata, incorporating videos into your strategy can revolutionize your marketing game.
Why Video Marketing is So Powerful?
Working with a professional advertising agency in Kolkata can help businesses strategically embed videos into their content, ensuring maximum engagement and returns.
1. Boosts Engagement
- Videos naturally capture attention and keep users engaged longer than text or images.
- Stat: Social video generates 1200% more shares than text and image content combined.
2. Increases Organic Traffic
- Videos improve dwell time, signaling search engines that your content is valuable.
- Stat: Websites with video are 53 times more likely to rank on the first page of Google.
3. Drives Higher Goal Conversions
- Videos simplify complex messages, making users more likely to take action.
- Stat: 84% of marketers say video has helped them generate leads.
4. Improves ROI
- Videos maximize returns by combining high engagement with cost-effective reach.
- Stat: 92% of video marketers report a positive ROI, up from 83% in 2018.
5. Enhances Emotional Connection
- Videos use visuals, sound, and storytelling to evoke emotions, building trust and brand loyalty.
- Stat: 95% of viewers retain a message when watching a video, compared to 10% when reading text.
6. Mobile-Friendly and Preferred by Users
- Mobile users increasingly consume video content, making it essential for capturing this audience.
- Stat: 75% of video views worldwide come from mobile devices.
7. Supports Multi-Channel Strategies
- Videos can be repurposed across platforms like websites, emails, social media, and ads.
- Stat: Including video in an email can increase click-through rates by up to 300%.
8. Easy to Share and Amplify
- Video content is highly shareable, increasing its reach organically through social media.
- Stat: 66% of consumers prefer watching videos to learn about a product or service.
9. Measurable Impact with Analytics
- Videos provide actionable insights through views, click-through rates, and engagement metrics, helping refine strategies.
- Stat: 83% of businesses say video provides a good return on investment due to its measurable results.
10. Versatile for Storytelling
- From product demos to customer testimonials, video accommodates diverse storytelling formats.
- Stat: Explainer videos increase understanding of products by 94%, boosting purchase intent.
How you can use video for different marketing purposes
Different types of videos can serve different purposes. A promotional video of 45 seconds will not bring positive results if you use it to educate your audience about your product or service.
1. Animated product explainer videos.
2. Educational short videos, or snippets from educational podcasts.
3. User-generated videos.
4. Animated awareness videos.
5. Customer testimonial videos.
6. Product demo or animated how-to videos.
7. Welcome video for newsletters.
8. Short promotional videos or talking heads for effective advertising on socials
Watch out for the infographic below to learn the key statistics about video marketing.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)