If you scroll through your feed right now, chances are, most of what you’ll see is video.
Whether it’s a product demo, a flashy motion graphic, or an explainer reel, video and animation aren’t just trends anymore. They’ve become how industries speak to their audience.
In 2025, it’s not about whether companies are using video and animation. It’s about how and where they’re using it most effectively.
This blog walks you through the changing patterns in video and animation usage across different industries. You’ll also find a nice infographic at the bottom, packed with the exact breakdowns and insights you’ve been looking for.
Why Everyone’s Turning to Animation
Text and static visuals have their place. But when you’re trying to keep someone hooked for more than a few seconds, video and animation always work better.
– They hold attention.
– They simplify complicated messages.
– They help brands stay memorable.
Short-form videos, animated explainers, and even simple logo animations are being used to create strong brand recall. On platforms like Instagram, YouTube Shorts, and LinkedIn, animation-driven content often performs better in terms of views and engagement.
This is especially true for industries dealing with complex topics like finance, healthcare, education where simplifying the message makes all the difference.
Not All Industries Use It the Same Way
Different sectors have different goals, and that reflects how they use video and animation.
Marketing and ad agencies? They’re using animation as a core creative tool. Think social media campaigns, landing pages, and explainer ads.
The tech sector leans on animation for feature breakdowns and product showcases — often in sleek, minimal styles.
Education uses it to turn dull topics into interactive lessons.
E-commerce relies on motion to show off products in action.
Then there’s a wide group of industries from gaming and real estate to healthcare and media where video and animation are becoming a quiet powerhouse. In fact, these sectors combined now represent 33% of video and animation usage in marketing content, as of 2024.
We’ve included these breakdowns in the infographic below. It shows exactly where different industries stand and how much space video and animation occupy in their marketing mix.
So What Are Businesses Actually Trying to Achieve With Animation?
We often talk about engagement, but that’s just one piece of the puzzle. Our visual data digs into the real objectives behind using video and animation.
Some brands want to explain complex concepts clearly.
Others are trying to increase conversions.
Some just want to leave a lasting visual impression.
There’s also a growing focus on making brands look and feel unique. Video and animation help here more than stock footage ever could.
In our second visual, we mapped out these objectives from brand awareness to product feature demos, showing how businesses prioritize different goals when working with video and animation.
It’s not just about looking modern. It’s about being clear, memorable, and impactful in a short span of time.
Want the Full Picture?
If you’re exploring how your industry uses video and animation, or planning how to use it better, the infographic below is where you should head next.
It gives you:
- A clear view of industry-wise video and animation adoption percentages
- A breakdown of marketing goals driving video and animation content
- Insights you can use to compare or align your own strategy
Check it out before you scroll any further.
Also, have you heard of the best animation styles for business videos on YouTube?
Conclusion
The role of video and animation isn’t slowing down anytime soon. Brands that figure out how to use it effectively with purpose, not just flair are staying ahead in communication, clarity, and customer connection.
Use the insights from the infographic to rethink your visual strategy. Maybe your industry is already ahead of the curve, or maybe there’s an opportunity to lead.
Either way, the numbers tell the story.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
