Scroll down to check the infographic that explains each tool’s best use case.
Video is now an important part of every business in this modern world. Whether you’re trying to make animated videos to simplify ideas, produce an explainer video for your product, or build a polished corporate video—the right tools make all the difference.
The correct tools are crucial whether you’re trying to create a slick corporate video, an explainer video for your product, or animated animations to help people understand concepts. Platforms with AI capabilities have proliferated, promising to do anything. In actuality, though, each one has a distinct function. Making the incorrect choice frequently results in poor outcomes, wasted effort, and frustration.
Each Tool Serves a Specific Function
Suppose you wish to create brief, shareable images from blog entries. For light, interesting material, platforms like Lumen5 or Pictory are suitable because they automate the conversion of text to video. If you want to create animated videos for social media storytelling or top-of-funnel engagement, these are fantastic.
On the other hand, if you need videos for products, especially for showcasing features or benefits in a clean, professional tone, you need more control. Tools like Runway or Animoto give creative flexibility, letting you mix custom footage, animations, music, and branding.
Then there’s Synthesia or Elai.io, perfect for internal communication or training. They create avatar-led videos in multiple languages—useful for HR updates, onboarding, and compliance training. This is where most corporate video needs are met efficiently, without full production crews.
Why This Matters for Business Videos
Businesses often make the mistake of sticking to one tool across all needs. But what works for a 60-second explainer video might fall short when producing an emotional brand film. That’s where knowing your tools pays off.
A good video production company typically tailors tools and workflows based on project goals. If you’re managing video in-house, it’s just as important to choose the right fit—whether you’re producing video and animation for marketing or training.
The best results come from aligning the right AI tool with the type of video for business you need.
To help you choose better, we’ve created a detailed infographic below. It maps the most popular AI video tools to their best use cases—whether you’re making videos for products, internal training content, or marketing campaigns.
You’ll also see which tools are better for fast content creation and which allow for more creative control.
Conclusion
Not all AI video tools are created equal. Each one is designed for a specific kind of job—from explainer video content to high-quality corporate video production. If you want to make animated videos that perform well and serve your business goals, the first step is knowing which tool to use and when.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)