Why Animation is the Secret Weapon for Brands That Want to Stand Out
We live in a world where people scroll through their phones at lightning speed. Attention spans are shorter than ever, and traditional marketing methods don’t always cut it anymore. So how do you make people stop, watch, and actually remember your message?
The answer: animation.
It’s not just for cartoons and entertainment—it’s a business tool that has the power to boost engagement, explain complex ideas, and leave a lasting impression.
Why Animated Videos Work So Well
Think about the last time you came across an interesting animation online. You probably watched it till the end, right? That’s because animation makes information easy to digest and fun to watch.
Studies show that people remember 95% of a message when they watch it in a video, compared to only 10% when reading text. This is exactly why brands are shifting towards animated content—it grabs attention and makes sure the message sticks.
Real-World Wins: Brands That Used Animation to Their Advantage
- Dropbox’s Million-Dollar Explainer Video
When Dropbox first launched, hardly anyone understood what cloud storage was. Instead of writing long articles or recording a dull product demo, they created a simple, engaging animated explainer video. The result? A 10% increase in conversions, leading to millions of dollars in revenue.
- Tesla’s 3D Car Launches
Tesla doesn’t just talk about new car models—they show them in action using high-end 3D animations. Before a single car is built, Tesla creates sleek, futuristic animations that highlight key features, creating buzz and pre-orders months in advance.
Why Every Industry Can Use Animation
You don’t have to be a tech giant to benefit from animation. Businesses across industries are using animated videos to communicate more effectively:
- Tech & SaaS – Complex software? No problem. Animated explainer videos simplify difficult concepts.
- Healthcare – Medical procedures and training become easier to understand with animated simulations.
- E-commerce – Animated product demos highlight key features and drive more sales.
- Education – Animated learning modules make training fun and interactive.
What Businesses Get Wrong About Animation
Some companies hesitate to use animation because they think it’s expensive or complicated. But the truth is, a well-planned animation has long-term ROI. Unlike live-action videos, animations don’t get outdated quickly. You can easily update them, repurpose them across platforms, and avoid expensive reshoots.
For example, Slack consistently uses animations in their branding, making their updates and tutorials feel fresh and engaging.
How to Use Animation for Your Business
- Define your goal: Are you explaining, selling, or simplifying? Having a clear purpose will shape your animation.
- Invest in quality production: A well-made animation reflects the credibility of your brand.
- Think multi-platform: A single animation can be used on your website, social media, and marketing presentations.
Want to See How an Animation is Made?
Creating an animated video is a step-by-step process, from brainstorming ideas to final rendering. Check out the infographic below to see how an animation comes to life!
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)