Call to Action is a set of action verbs that urges your audience to take action. Your customers often get confused or overwhelmed after engaging with your content. It is your duty to make your audience take action by directly telling them what you want them to do after watching your content.
Effective CTAs drive engagement and conversions by guiding your viewers towards desired actions. It is recorded that CTAs, if used effectively in an explainer video, can capture conversions of up to 40%.
Explainer videos simplify a complex topic. It explains how your product or service works and how it can make your audience’s lives better. After watching the whole video, an effective CTA guides your audience to a specific direction, that can be signing up to your email for detailed product breakdown or directly buying from you, etc.
Examples of effective CTAs based on different categories
1. Action based:
“Subscribe here”
“Join us now”
“Get started today”
“Buy now/get now”
2. Indirect CTAs:
“Contact us”
“Play video”
“Sign up now”
“Get the free bundle”
3. Educational:
“Discover more”
“Get our guide”
“Watch the tutorial”
“Hear more from us”
Making explainer videos becomes easy with animation companies in Kolkata. Using effective CTAs is just a part of the whole explainer video, that brings overall success by engaging with your viewers and asking them to take the desired action.
4. Offering freebies:
“Claim your free gift”
“Download for free”
“Click for free trial”
5. Leverage FOMO ( Fear of Missing Out):
“Limited offer”
“Few more hours left”
“Only 1 left”
“Last chance”
“Valid for the first 50 people”
6. Promoting an event:
“Register now”
“Save your spot”
“Attend free webinar”
7. Social activity:
“Share this with your friends”
“Follow us on Instagram”
“Save this post”
“Follow us for more”
“Comment below”
“DM now”
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)