Tag: Digital Marketing Tips

Facebook 

Target customer – All age groups

Organic benefits-

Builds brand awareness

Create a separate community to foster active customers. 

Paid  campaign benefits  – 

Target highly specific audience 

Boost content reach 

Generate leads from traffic 

Instagram 

Target customer  – (18 – 40)

Organic benefits-

Establish brand personality 

Attract the right audience 

Paid  campaign benefits  – 

Reach those who need your services 

Increased visibility 

More conversion, more sales

YouTube 

Target customer  – all age groups consuming videos

Organic benefits –

Educate about your brand

Better engagement 

Build brand authority

Paid  campaign benefits  –

Reach the right audience 

More potential customers visit website

More views result in getting viral

Linkedin 

Target customer  – Professionals (20-65), B2B networks

Organic benefits –

Spredas core industry insights 

Establishes thought leadership

Direct interaction with potential customers

Paid  campaign benefits –

Targets decision makers of companies

Generates warm leads

Expand brand connections

Pinterest 

Target customer  – Do It Yourself (DIY) enthusiasts of all ages

Organic benefits –

Boosts blog views 

Quick demonstration of product/service 

Spread brand awareness

Paid  campaign benefits –

Promotes niche based content

Promotes guides, use cases

More sales of visually appealing products 

Twitter

Target customer – Professionals (20-65), B2B networks

Organic benefits –

Keep audience up-to-date

Engage in real time

Establish brand voice 

Paid  campaign benefits –

Beta testing with professionals 

Promotes live events 

Boosts conversions 

Snapchat

Target customer  – Gen Z & Millennials

Organic benefits – 

Engages with younger generation

Fun content gets more shares

Quality content boosts word of mouth 

Paid  campaign benefits –

Direct collaboration with influencers 

Boosts sales of products 

Chance of going viral 

Quora

Organic benefits –

Establishes thought leadership

Builds trust & credibility 

Encourages website traffic

Paid  campaign benefits –

Niche based targeting

Attracts relevant users

Boosts answer visibility 

Reddit

Target customer – knowledge seeker communities 

Organic benefits – 

Get an already engaged audience 

Attracts highly active audience 

Builds brand reputation 

Paid  campaign benefits –

Leverages influencer marketing

Promotes products only in relevant areas

Engages niche based communities 

Telegram

Target customer – Niche Community Participants

Organic benefits –

Builds loyal customer base

Niche specific communities 

24/7 Direct communication using chatbots  

Paid  campaign benefits –

Partnership with relevant channels 

Hosts Ask Me Anything 

Gets more interested customers