Digital Marketing - CPUTEK PVT LIMITED

Animated Videos vs. Live Shoots: The ROI Numbers Every CMO Needs to See

Introduction

In a world of constantly diversifying marketing strategies, animation videos and live shoot videos both possess significant potential for promoting brands and communicating the brand message to their ideal consumers. However, when comparing the amount of return on investment (ROI), certain differences are noticed.

As a CMO, every marketing decision you make is tied to ROI, and when it comes to video content, animated videos often deliver more value than live shoots. Whether you’re focused on conversions, scalability, or brand consistency, animation tends to outperform in both effectiveness and cost.

In this blog, we’ll explain why animation is often the smarter choice for CMOs, comparing it with live-action in terms of cost, production time, and long-term impact across different use cases.

The Cost of Production for Animated Videos and Live Shoot Videos

The amount of production cost is one of the critical elements influencing the ROI. One of the leading drawbacks of shooting live videos is that they tend to require a lot of investment before shooting, which can be detrimental to the marketing budget of a company that needs to create multiple videos partnering with an animated video production company. Consider the following breakdown:

Production Costs of Live Action Videos/ Live Shoots:

Actors and Talent: Professional actors typically cost between ₹30,000 to ₹2,00,000 per day, depending on their experience and role in the video.
Location and Set Design: Renting a location for a shoot can range from ₹50,000 to ₹5,00,000 per day, depending on the venue and complexity, plus additional costs for set design, props, and crew.
Crew and Equipment: A typical crew (director, cameramen, sound technicians, etc.) can cost anywhere from ₹1,00,000 to ₹5,00,000 per day, not including equipment rentals.
Post-production: Editing and post-production (color grading, sound mixing, visual effects) often add another ₹1,50,000 to ₹5,00,000 to the total cost.

Considering all these elements, a high-quality live-action video could easily cost you anywhere between ₹7,00,000 to ₹25,00,000 or more for a single production, depending on its complexity.

Animated Video Production Costs:

In turn, there are multiple affordable types of animated videos, including explainer videos or short, simple character animations. A typical animated video production involves:

Storyboarding and Scriptwriting: Typically, this phase can be completed at a fixed rate of around ₹75,000 to ₹2,00,000.
Animation: Depending on the complexity (2D or 3D animation), the cost for animation can range from ₹2,00,000 to ₹12,00,000.
Voiceover and Sound Design: High-quality voice-overs, sound effects, and background music will add around ₹50,000 to ₹1,50,000.

The total cost for an animated video ranges from ₹3,00,000 to ₹15,00,000, with much of the cost variability based on animation style and video length.

Time Requirements for Animated Videos and Live Shoot Videos

As for time, live-action videos are complex since they entail talent coordination, location scouting, Equipment preparation, shooting, and editing time. Production time starts from pre-production and can take 6 to 12 weeks or even more, depending on its specifics.

As for animated videos, the process is typically less complicated. Once the script and storyboard are confirmed with the client, animation studios take 4-8 weeks to complete the video because this form of animation isn’t reliant on variables like weather, talent acquisition, among others.

ROI Breakdown: Animated Videos vs. Live Action Videos

Increased Engagement

Various studies indicate that any given animated video receives better engagement as compared to any live-action video. Explainer animations have been shown to increase engagement by an average of 80% higher than regular animated videos. Making the concepts more understandable while incorporating fun and great graphics ensures viewers spend more time on the content making the chances of conversion better.

For instance, a SaaS firm using an animated explainer video would reach up to 40 % conversions from individuals who viewed the video whereas firms using live action explainer video would experience between 10-15 % increase in conversions. This goes to show that animated videos grab the attention more than any other method, thus making more of an impact and increasing profits.

Conversion Rate

Animated videos are one of the most effective means of communication since they serve to drive conversions. According to a research conducted by Video Brewery and Vidyard, viewers are 97% more likely to buy after watching an animated explainer video. This figure shows how concise visualizations can help render abstract concepts easily understandable and foster action.

Conversely, conversion rates for live-action videos usually rise by approximately 20-30 percent. As entertaining as they are, these formats can sometimes fail to simplify complex concepts and maintain audience interest in today’s digital landscape.

Brand Recognition

Animated videos are also a good way to boost brand awareness. As a tool, animations can be incredible for their style and the choice of the color range, and the inclusion of the personal characters and illustrations. Of course, this creative freedom is easier in animation, whereas with live-action shows and series actors and the set designs restrict the brand’s possibilities.

According to research done by Wyzowl, 91% of marketers said that video aids in brand recognition. Animated videos, however, are typically more effective because they feel fresh, creative, and can incorporate visualization into the content, making it better for brand association. Animated videos are much more effective at creating an enduring impression due to the incorporation of visual elements specific to the business.

Comparison of ROI Metrics

Metric	Animation Videos	Live Shoot Videos
Cost of Production	₹3,00,000 to ₹15,00,000	₹7,00,000 to ₹25,00,000
Average Conversion Rate	4% (Average)	2% (Average)
Average View Count	Higher, as per recent trends	Lower than animated videos
Click-Through Rate (CTR)	Higher than live-action videos	Lower than animation
Customer Retention Rate	Higher due to higher engagement and clearer messaging	Moderate
Total Revenue (Assumed 50k views)	$200,000 (assuming a 4% conversion rate, $100 per sale)	$200,000 (assuming a 2% conversion rate, $100 per sale)
ROI Percentage	3900% (calculated on $5,000 production cost, $200,000 revenue)	300% (calculated on $50,000 production cost, $200,000 revenue)

Industry-Specific Benefits of Animated Videos

Different industries can reap specific benefits from animated videos:

Tech and Software Companies: Animated explainer videos are perhaps the most effective when it comes to the illustration of how software functions. Animation is much more effective in explaining the process than using a large amount of text and complex terms, like in most cases when presenting technical information. This leads to increase in user adoption rates and better customer satisfaction levels.
Healthcare and Pharmaceuticals: Through animated videos, the healthcare and pharmaceutical companies can be in a position to illustrate some procedures or some medical ideas into understandable models for medical practitioners and other ordinary people. Whether one wants to describe a new treatment or wants patients to know about a certain disease, animation is very helpful.
Corporate Training: Animated videos are considered to be very useful for corporate training. The fact that it is self-administered means that employees can go through the training material at their own convenience and at their own speed, and they can always go back to the material when they want and revise. Animation packages enhance engagement, thus promoting better understanding of lessons taught in class.
E-commerce: For online businesses, animated videos can demonstrate how a product can be used, help a buyer through the checkout process, or inform customers of the return policies in amusing ways. This creates confidence in customers and makes them willing to buy the product.

Why Animation Wins the ROI Race

When considering the ROI of animated videos versus live-action videos, several key advantages make animation the superior choice:

Lower Initial Investment: Animated videos are generally more affordable to produce than live-action videos.
Higher Engagement and Conversion: Animated videos see higher engagement rates, with research indicating 97% of viewers are more likely to buy after watching an animated explainer video.
Long-Term Flexibility: Animation allows for easy updates, making it more adaptable and cost-effective for businesses with evolving products.
Industry-Specific Benefits: Animation excels in industries such as technology, healthcare, and e-commerce, where explaining complex ideas is essential.

FAQs

1. Which is better, animated or live-action?

As far as goals are concerned, for marketing or branding purposes, animation is more effective. It’s more flexible, easier to update, and grabs attention fast, especially online.

2. What’s more expensive, live-action or animation?

Live-action usually costs more. Overall, you are spending money on cameras, crews, actors, location, and editing. Animation gets rid of all that, and offers you a budget-friendly production cost.

3. What takes longer, live-action or animated?

Doing live-action takes much time due to the planning, shooting schedules, and retakes. Animation is far easier in this aspect, you can adjust some aspects of your animation video without hiring a whole team again.

4. What are the benefits of using animation over real life?

Animation is best because it allows you to have full creativity while working on projects. You can promote anything, products, ideas or data in a fun and clear way Also, there is no concern of place and searching for the right talent.

Conclusion

Animated videos have a higher potential in terms of ROI compared to live-action videos. Not only are they cheaper to create, but they are also more effective than live-action videos in terms of engagement, conversion rates, and brand awareness. If a business has a finite budget for advertising or marketing and would like to get more than its money’s worth, then animation is the ideal shot to take.

Suchismita Sinha

By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)

cputek.in

Posted on 16/06/2025 by Suchismita Sinha

20+ Awesome Explainer Video Examples (2025)

Introduction

Explainer videos are powerful tools for businesses to connect with their audience. Whether you are promoting a product, service, or idea, an explainer video helps convey your message in a simple and engaging manner. These videos are highly effective in boosting brand awareness and increasing customer engagement.

They break down complex concepts into digestible information, allowing viewers to easily understand what you offer. In 2025, the popularity of explainer videos continues to rise, and companies are increasingly investing in professional explainer video companies to ensure their messages reach the right audience.

In this blog, we will explore over 20 amazing explainer video examples that will inspire you. Whether you are creating an explanation video for your business or looking for ideas for your next marketing campaign, this list will give you a glimpse of what works.

Why Explainer Videos Are Important

Explainer videos are essential tools for businesses to present their products, services, or ideas in a simple and visually engaging way. A well-crafted explainer video quickly captures attention, simplifies complex information, and ensures viewers retain the message.

These videos use dynamic storytelling, captivating visuals, and animation to keep the audience engaged, making information more digestible and memorable.

The key benefit of explainer videos is clarity. They break down complex concepts into easy-to-understand, bite-sized information, which leads to higher conversions as viewers better grasp the value of a product or service. Additionally, explainer videos are highly shareable, helping brands extend their reach through social media.

When crafted well, an explainer video not only clarifies your business’s message but also serves as a powerful marketing tool. Partnering with an explainer video company in India can significantly enhance your business’s visibility and customer engagement, creating impactful content that resonates with your target audience.

20 Awesome Explainer Video Examples

Now, let’s dive into some explainer video examples to see how these videos are being used creatively across different industries.

1. Dropbox

Dropbox is a well-known cloud storage service that allows users to store, access, and share files easily. Its explainer video simplifies the concept of cloud storage by walking viewers through the service’s key features. The video demonstrates how Dropbox offers easy file syncing across devices, sharing capabilities, and online collaboration. The explanation video does an excellent job of breaking down the service in a clear and understandable way, even for those unfamiliar with cloud-based services. Dropbox’s video became an essential marketing tool for explaining its benefits and attracting new users, showcasing the power of explainer videos.

2. Airbnb

Airbnb’s explainer video is a great example of how to use visuals and clear messaging to convey a service’s value. The video highlights how Airbnb connects travelers with unique accommodations around the world, simplifying the booking process. With fun animations and a clear voiceover, the video explains how users can both list their spaces and book stays with ease. Airbnb’s explainer video appeals to both hosts and guests, showing how the platform offers flexibility, convenience, and security. It’s a perfect demonstration of how an explainer video can introduce a business model and attract a wide audience.

3. Slack

Slack’s explainer video introduces the platform as a central hub for team communication. Through a concise and engaging video, it demonstrates how Slack organizes conversations, integrates with other tools, and helps teams stay connected. The explainer video walks users through the features like channels, direct messaging, and file sharing in a simple, easy-to-follow manner. By using clear visuals and helpful narration, the video shows why Slack is ideal for both large corporations and small teams. It effectively explains the platform’s value proposition, making it an essential part of Slack’s marketing strategy.

4. Dollar Shave Club

Dollar Shave Club’s explainer video became an instant classic due to its humor, simplicity, and clear messaging. The video introduces the concept of a subscription service for shaving products, showcasing how the company delivers high-quality razors directly to customers’ doors. With a witty tone and a direct, no-nonsense approach, the video grabs attention and explains the service in an engaging way. By using relatable language and a fun storyline, the explainer video effectively conveys the brand’s value while making it easy for viewers to understand the service and the benefits it offers.

5. Duolingo

Duolingo’s explainer video is a great example of how to use animation and fun visuals to introduce a language-learning app. The video clearly explains how Duolingo’s lessons work, emphasizing the app’s interactive and gamified approach to learning. Through playful animation, the video shows how users progress through levels, earn rewards, and learn a new language at their own pace. The explainer video is designed to appeal to all ages, making learning a new language feel fun and accessible. It’s a perfect example of how explainer videos can simplify a concept and make it appealing to users.

6. Mailchimp

Mailchimp’s explainer video focuses on the platform’s email marketing tools and how they help businesses reach their customers more effectively. The video walks through Mailchimp’s key features, including email campaign creation, automation, and analytics. With simple animations and clear explanations, the video shows how easy it is to set up a professional email marketing campaign. By focusing on the user experience, the explainer video helps potential customers understand how Mailchimp simplifies email marketing and makes it accessible to businesses of all sizes. It’s a great example of how an explainer video can clarify a complex service.

7. Trello

Trello’s explainer video showcases its project management tool in a straightforward, engaging manner. The video explains how users can create boards, organize tasks, and collaborate with team members to stay on track with projects. Through clear visuals and simple narration, the explainer video demonstrates how Trello helps teams manage their workflows efficiently. The video highlights the platform’s intuitive interface and its flexibility in organizing tasks, making it a go-to tool for productivity. Trello’s explainer video helps potential users quickly understand the value of the platform and how it can streamline project management.

8. Wix

Wix’s explainer video highlights how easy it is to create a website using their drag-and-drop platform. The video walks viewers through the simple steps of choosing a template, customizing it, and publishing a site without any coding knowledge. By showcasing the platform’s user-friendly interface and vast library of design options, Wix’s explainer video makes website creation feel accessible to everyone. The video also emphasizes Wix’s flexibility, showing how users can create various types of websites, from portfolios to online stores. It’s a great example of how explainer videos can simplify the process of using a tool.

9. Zoom

Zoom’s explainer video clearly shows how the platform enables video conferencing, webinars, and online meetings. The video walks users through Zoom’s features, such as scheduling meetings, screen sharing, and virtual backgrounds, in a simple and easy-to-understand manner. With clear visuals and engaging narration, Zoom’s explainer video demonstrates how the platform is useful for both personal and professional meetings. It highlights the ease of use and versatility of Zoom, which has become a household name for online communication. This explainer video effectively captures the platform’s value, making it a key part of Zoom’s marketing efforts.

10. Headspace

Headspace’s explainer video is calm, soothing, and educational, aligning perfectly with the brand’s focus on mindfulness and meditation. The video clearly explains how the app helps users improve their mental health by guiding them through meditation sessions. By using simple animation and a calming voiceover, the video demonstrates how users can build a meditation habit and manage stress. The explainer video is an excellent example of how visuals and narrative can convey a message about mental well-being while encouraging viewers to try out the app’s offerings.

11. Mailerlite

Mailerlite’s explainer video introduces its email marketing platform and highlights its features in a clear, easy-to-follow manner. The video walks viewers through the platform’s tools for creating email campaigns, automating workflows, and analyzing campaign performance. It emphasizes the simplicity of the platform, showing how small businesses can use it to send professional marketing emails without the need for extensive experience. By focusing on Mailerlite’s user-friendly interface, the explainer video makes it clear how the platform can help businesses grow through effective email marketing.

12. Asana

Asana’s explainer video showcases how the platform helps teams manage their tasks and projects in a more organized way. The video clearly explains how users can create tasks, assign them to team members, and track progress. By highlighting Asana’s visual task management system, the explainer video demonstrates how teams can improve their productivity and collaboration. The video uses simple animations and clear messaging to make it easy for viewers to understand how Asana works, making it a great resource for new users looking to streamline their project management processes.

13. Canva

Canva’s explainer video highlights how easy it is to create professional designs using their online platform. The video demonstrates how users can choose templates, customize designs, and create everything from social media posts to presentations. With clear visuals and an engaging voiceover, the video shows how Canva simplifies the design process for people with no graphic design experience. The explainer video emphasizes Canva’s versatility, showcasing its vast library of templates and design elements, making it a valuable tool for individuals and businesses alike.

14. Vimeo

Vimeo’s explainer video shows how the platform allows creators to upload, share, and monetize their videos. The video highlights Vimeo’s professional-grade video player, customizable features, and privacy settings. By showcasing the platform’s capabilities, the video helps users understand how Vimeo is ideal for professionals looking for more control over their video content. With sleek visuals and clear messaging, Vimeo’s explainer video effectively communicates its unique selling points, making it a must-watch for those interested in using the platform for business or creative purposes.

15. GoPro

GoPro’s explainer video is a thrilling, action-packed introduction to their line of cameras. The video showcases how GoPro cameras capture high-quality footage in extreme environments, from mountain climbing to surfing. It emphasizes the durability, portability, and exceptional video quality of the cameras, all while showing breathtaking footage captured by users. The explainer video is designed to resonate with adventurers and content creators, clearly demonstrating how GoPro can capture stunning moments in any situation. This explainer video effectively promotes GoPro’s brand while demonstrating the camera’s capabilities.

16. Shopify

Shopify’s explainer video effectively shows how easy it is to build an online store using the platform. The video highlights the key features of Shopify, such as product management, payment processing, and customizable store designs. It explains how users can launch their own e-commerce business with minimal effort. The explainer video is designed to appeal to entrepreneurs by simplifying the online store creation process. With clear visuals and easy-to-understand narration, Shopify’s explainer video helps users see the value of the platform and understand how it can help them succeed in e-commerce.

17. Bihar’s Clean Energy Revolution Awareness Video

Bihar’s Clean Energy Revolution animated explainer video showcases a remarkable effort to bring sustainable energy solutions to one of India’s most underserved regions. The video highlights how a group of passionate professionals created the Bihar Renewable Energy Development Support Network (BREDSM) to raise awareness about renewable energy and tackle the lack of reliable electricity. It emphasizes the campaign’s success in promoting clean energy and climate action, with a focus on inclusivity, equity, and gender justice.

What makes this video stand out is its clear, impactful messaging and the emphasis on grassroots involvement. By showcasing Bihar’s journey from raising awareness to creating lasting partnerships, the video captures the real-world impact of clean energy initiatives in the region. This explainer video serves as both an educational tool and an inspiring call to action.

18. Ethanol-Blended Petrol Concept

This explainer video effectively uses animation to simplify the concept of ethanol-blended petrol. It starts with a relatable scenario at a petrol pump, where animated characters notice water in the petrol, which then leads to the explanation of how ethanol attracts moisture. The animation visually demonstrates the blending process, making it easy for viewers to grasp how the ethanol blend works and its impact.

What makes this video stand out is its use of clear, engaging animation to break down a complex topic. The visuals not only capture attention but also enhance understanding, showing the economic and environmental benefits of the ethanol blend in a fun, accessible way. It encourages viewers to support the shift towards ethanol-blended petrol while also promoting proper vehicle maintenance.

19. Sky ERP Export Plus

This animated product explainer video for Sky ERP Export Plus highlights how the software simplifies export management by automating key processes like generating invoices, handling packing lists, and tracking shipments. It emphasizes the ease of managing pre- and post-shipment documents and preventing errors.

The video stands out through its use of animation, which clearly demonstrates how the software streamlines tasks like digital signatures, e-invoices, and shipment tracking. The engaging visuals make the software’s benefits easy to understand, helping businesses see how it can improve efficiency in export transactions.

20. Mitro App

The Mitro App explainer video highlights how the app helps Indian farmers by allowing them to rent equipment, access skilled services, and connect with experts. It addresses key challenges like high costs and limited access to resources, ultimately improving farming efficiency and productivity.

What makes this video stand out is its use of 2D motion graphics. The animation brings the app’s features to life in a simple, engaging way, showing how farmers can share resources and benefit from expert advice. The motion graphics enhance the message by clearly illustrating complex ideas, making the solution more relatable and easy to understand. This animation style effectively simplifies the app’s impact, making it visually appealing while conveying real-world benefits for farmers.

FAQs

1. What is an explainer video, and why is it important for businesses?

An explainer video is a short, engaging video that simplifies a product, service, or concept using visuals, animation, and narration. It helps businesses quickly convey complex information, capture attention, and increase engagement. Explainer videos are key for boosting brand visibility and converting visitors into customers.

2. How can I find the best explainer video company in India?

To find the best explainer video company in India, research agencies with a strong portfolio and relevant experience. Consider their creativity, communication, and delivery timelines. Check client reviews, request quotes, and review samples of previous work to ensure they meet your needs.

3. What are the benefits of using explainer videos in marketing campaigns?

Explainer videos simplify complex concepts, making them more engaging and understandable. They increase conversions by clearly showcasing a product’s value and are highly shareable on social media, boosting brand exposure. These videos help audiences connect with a brand and take actions like making purchases or signing up for services.

4. How long should an explainer video be for optimal effectiveness?

The ideal length for an explainer video is 60 to 90 seconds. This duration effectively conveys the message while keeping viewers engaged. Short and concise videos are more likely to maintain attention and prompt action, though the length may vary depending on content complexity and audience.

Conclusion

Explainer videos continue to be one of the most effective ways to communicate ideas and engage with audiences. Whether you are looking for a simple explanation video for your business or want to create something more elaborate, the examples above show how powerful explainer videos can be. If you are looking for professional help to create an explainer video, consider working with an explainer video company in India that can deliver quality results at an affordable price.

By using storytelling, animation, and clear visuals, explainer videos can break down complex ideas and make them accessible to a broad audience. The right explainer video can boost your marketing efforts, increase brand awareness, and ultimately drive conversions. So, take inspiration from these awesome examples for crafting your explainer videos better.

About Us

Cputek is a leading explainer video company in India, specializing in creating impactful animations and branding solutions. We craft dynamic explainer videos, animated brand stories, and promotional content that engage, educate, and convert. Our creative team combines technical expertise and storytelling to bring your brand’s vision to life and enhance your digital presence.

Suchismita Sinha

cputek.in

Posted on 02/04/2025 by Suchismita Sinha

Content Marketing: The Gift that Keeps on Giving

Suchismita Sinha

cputek.in

Posted on 04/02/202504/02/2025 by Suchismita Sinha

The Secret to Viral Marketing? Explainer Videos

Introduction

We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?

People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.

What are explainer videos?

Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.

Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.

What are the features of viral marketing that Explainer videos have

If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.

Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.

Tips to create a viral explainer video

Know your target audience well

Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.

Well-written video script

The key is to write a video script that tells your audience how your product or service can help them brief.

You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem.

Break down complex concepts and explain them in simple language. Videos in story format create better engagement.

Short and crisp

Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.

Keep audience engaged

As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention.

Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.

call-to-action

Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”.

Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.

Types of explainer videos

Animated

These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.

This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.

Motion graphics

These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.

Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget.

Whiteboard animation

This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.

Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos.

Live action

In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.

Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally.

These are best for person-oriented products.

Screencast

Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides.

These are best for showing your audience directly how to use a new application or your products/services.

Why it is a must-have tool in your marketing strategy

Hard to beat

Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.

More engaging than texts

Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.

Simple to share with others

Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.

Boost conversion

Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.

Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion.

Choosing explainer video companies the right way

The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works.

Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.

Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.

Conclusion

Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.

Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out.

FAQs

1. How do explainer video companies make marketing videos go viral?

Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.

2. What are the tips by animation companies in Kolkata to create viral explainer videos?

With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action.

3. What makes an animation company Kolkata good to outsource explainer video projects?

Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects.

Suchismita Sinha

cputek.in

Posted on 26/07/202426/07/2024 by Suchismita Sinha

Is Your Website a Ghost Town? 5 Signs You Need a Digital Marketing Partner

Introduction

Do you think your website has become a ghost town?

Do you hardly get any visitors to your website?

You are creating great content but the number of views is stagnant?

While this is a common issue nowadays, a lot of factors can be hindering your online growth. This is why you need a professional digital marketing partner who will work on getting your website active again bustling with new visitors, so that you can focus on creating quality products for your customers.

A digital marketing agency possesses the expertise to determine the factors that hinder traffic to your website. In this blog, we define signs of a website becoming a ghost town and how your digital partner can help you.

Is your website really a ghost town?

Ghost town means no one has come to your website for long. Look for these signs to determine whether your website is a ghost town,

Outdated information

Your customers will not visit you again if the timestamp featured on your website shows that you updated your content at least 6-12 months ago.

Under-construction notice

Your customers will lose interest in your business if they see the same “under-construction” notice regularly.

Non-effective contact requests

Customers will contact you through the given numbers and emails listed on your site. But if you fail to respond quickly or delay the response, it’s likely your competitors got your customers.

Grammatical errors

Grammatical and spelling errors in your web content paint you as a non-professional who does not even have basic communication knowledge, presenting to your customers a wrong picture of you.

How to breathe life into your website

Fresh and updated content acts as oxygen for your website.

Implement SEO strategies on your blogs and website content to boost visibility.

Attracting traffic to your website is a lot of hard work. Marketing strategies like running ads, creating SEO-optimised content, etc will help.

Identify broken links remove them and build credible links.

Make your website mobile-friendly.

Overwhelming right? This is a lot of work that demands lots of time and effort. Here are 5 signs that you need to partner with a digital marketing agency.

5 signs you need a digital marketing partner

Shortage of time

Maintaining a website that brings leads in is a lot of hard work. You need to create updated and fresh content, apply SEO optimization, and review SEO reports and analytics to restrategise content creation. Paying attention to this alongside running your successful business can be a hectic task.

Lack of expertise

After applying all the strategies your website can still remain the same pulling not much traffic. Here your lack of expertise can ruin the game. In order to identify underlying technical glitches and work on them for turning things around you need to have the expertise of a digital marketing agency.

Feeling overwhelmed with marketing efforts

Establishing a digital presence of your business needs marketing efforts encompassing SEO, paid ads, social media optimization, content marketing, and email marketing. One needs knowledge of what works well on each platform and in campaigns, which can be the reason you should partner with a digital marketing agency.

Difficulty in analyzing results

It is crucial to interpret the data in website analytics to measure the effectiveness of campaigns and identify the mistakes to work on them. This needs expertise, proper knowledge, and dedication, whereas a digital marketing agency helps you with data analysis too.

Changing campaigns according to growth

As your business grows, your website’s marketing efforts will change according to your latest business goals. Digital marketing partners work on different campaigns, help you adapt to trends, and implement various strategies to make you achieve short-term and long-term business goals.

How digital marketing agency will help you

Expertise in marketing campaigns

A well-known digital marketing company uses its years of experience to bring results to the table. They not only stay updated with changing trends, AI and tools, and algorithms of different platforms, but they also know what strategy works best in a certain campaign.

SEO strategies

Marketing companies conduct an SEO audit of your website and identify the areas of improvement. Be it technical SEO or on-page optimization, they ensure your website ranks for your targeted keywords and bring customers to your virtual store.

Customised strategies

Every business out there is unique and needs tailored marketing strategies depending on your industry, target audience, business goals, offered products or services, etc. Your digital marketing partner makes you a custom plan according to your business needs.

Website Redesign

Marketing agencies assess your website’s design and make it user-friendly with a mobile-first interface to ensure customers get a seamless experience on any device. They also rewrite SEO-optimized web content with clear Calls To Action and a brief landing page.

Results-based approach

Digital marketing campaigns are bound to bring you results. And a reputable digital marketing agency in India makes data-driven decisions after analyzing analytics reports. They also track campaign performance and tweak strategies accordingly.

Saves your time and cost

Your digital partner rightly says “You grow your business, we grow you”. You save a lot of resources and time by outsourcing your marketing needs to a digital marketing partner, which you can use to grow your business.

Conclusion

If you now understand the importance of hiring a marketing partner, it’s also important to choose the right one. For example, a professional digital agency in India brings global best practices and expertise to the table, ensuring results for your business goals. They also understand your local and target market well. These dual advantages position them as valuable partners in your journey to revive a stagnant website and leverage it toward business success.

FAQs

1. How do I find the right digital marketing agency to partner with?

Contact the previous and current clients of the digital marketing agencies that you are planning to work with. Learn about their experiences, achieved results, client satisfaction and the agency’s expertise for better understanding of the concerned companies.

2. How a digital marketing agency in India helps you in your business?

A digital Marketing agency in India has industry best practices that a business requires for success in the digital space. They have comprehensive knowledge about your target market and professional expertise that bring results to your table. Along with this you get aligned services for holistic growth of your business online at reasonable rates.

3. Who needs digital marketing services?

Each and every business that wants to build their online presence, grow their customer base by attracting more traffic to their website, launch campaigns to boost sales digitally, needs digital marketing services from trusted agency partners.

4. When should I hire a digital marketing agency?

If you are not getting customers through your website, social media channels, and not getting the desired results of your marketing campaigns or if your website has really turned into a ghost town, you need to hire a digital marketing company.

Suchismita Sinha

cputek.in

Posted on 26/07/202426/07/2024 by Suchismita Sinha