Tag: corporate video planning checklist

The Actual Process of Creating a Top-Shelf Corporate Video

Ever wonder what really goes into creating a good corporate video? It’s simple to watch a 90-second explainer or product launch film and assume it all came together overnight. But behind every glossy video is a clean, structured workflow—and a team that knows how to turn ideas into reality.

Regardless of whether you’re hiring a video production agency for the first time or you’re simply interested in how these pieces come together, knowing the process helps to establish the right expectations.

It Begins with a Solid Brief

It all starts with the client brief. Consider it a roadmap. The production team must know your objective—is it to launch a product? Train staff? Increase brand visibility? That clarity upfront saves time and prevents confusion down the line.

A good brief will have information on your brand, your audience, tone of voice, and key messages. For instance, a tech startup may need a contemporary, quick-paced video to capture attention on LinkedIn. A healthcare business may require a more relaxed, informative tone for internal staff training.

From Idea to Script

Once the brief is in, the creative team dives into developing concepts. That’s when ideas are formed into something that is visual and interesting. Next is scripting—the video’s backbone. This section isn’t only about words; it’s about structure, pacing, and ensuring the message goes through clearly.

It doesn’t matter if it’s a live shoot or an animated video; everything gets planned to the second before cameras start rolling or animation starts.

Production and Editing

If you’re filming, this is where the crew comes in—director, camera operator, lighting, and sound. For animated videos, this is when the design team brings visuals and movement to your script.

After production, the editing team gets to work—cutting footage, adjusting colors, adding music, voiceovers, and branded graphics. This stage can involve a couple of feedback rounds to make sure the final version matches your vision.

And Then, Delivery

After all is approved, the final video is then exported in formats that are suitable for your platforms—YouTube, your site, email marketing, or social media. A good video production company will advise you on what formats you’ll require based on where the video will be hosted.

Check the infographic below to view the entire video production process—step-by-step.

Conclusion

At first glance, creating a video might seem like just “filming something,” but the truth is—it’s a process. Every phase, from briefing to delivery, matters. Working with a professional video production agency means you’re not just hiring someone to shoot a video; you’re partnering with a team that knows how to make the message stick.

So the next time you see a spick-and-span, interesting corporate video, you’ll appreciate just how much effort went into each shot.