Make Animated Videos for Social Media: 10 Tips for Business Owners

Introduction 

Brands always try to come up with different innovative ways to connect with their audience on social media platforms. Not only hopping on trends, but also creating videos in new, and engaging ways by thinking out of the box that no one else is doing, gives a brand the push to appear on their audience’s feeds.

You have probably seen at least one such trending video on Instagram, Facebook, and YouTube, that is also an animation at the same time. The Studio Ghibli art photo trend has been used by several popular brands of every niche and within the next two days of the release of the first video of this kind, this animation style video became a viral trend. 

The animation style with hand-drawn, intricate details, lush backgrounds, and vibrant color palettes offered an aesthetic appeal to people’s monotonous pictures. Marketers of big brands saw an opportunity to integrate animation into their content strategy for better reach.

This only shows the huge potential of animated videos to explain your products or services in a more visually appealing manner that your audience loves to engage with.

In this blog, we’ll share 10 practical tips to help you make animated videos that will enhance your social media presence and engage your audience effectively.

1. Understand Your Audience

Before you begin the process of making animated videos, it’s essential to understand your target audience. The more you know about your audience, the more tailored your videos will be. This knowledge will help you select the right animation style, tone, and content for your videos.

For example, if your business caters to young adults, you might want to opt for bright colors and playful animation styles. Alternatively, if you’re targeting a more professional audience, you may prefer a minimalist, clean design. When you make animated videos, understanding who you are speaking to allows you to choose the right visuals, language, and message, making your content more relevant and appealing to your viewers.

2. Keep It Concise and Clear

When creating content for social media, attention spans are short. Users on social media platforms often scroll through content quickly, so your goal is to keep your animated videos short, engaging, and to the point.

Aim for videos that are 30 to 60 seconds long. This short format forces you to focus on one key idea or message. Overloading viewers with too much information in a single video will only cause them to lose interest. The beauty of animation is that you can convey complex ideas in a simple, visually compelling way — but keep it concise. The best animated videos communicate their message in a brief yet powerful manner, making sure the audience gets the main point without feeling overwhelmed.

3. Choose the Right Animation Style

Choosing the right animation style is crucial when you make animated videos. The style you select will significantly impact how your message is received by your audience. There are several animation styles to consider, each suitable for different types of messages:

  • 2D Animation: Ideal for explainer videos, product demonstrations, or simple storytelling. It’s versatile and easy to follow.

  • 3D Animation: Perfect for showcasing products or services in a realistic and detailed way. It works great for visualizing complex ideas.

  • Motion Graphics: This style is great for presenting statistics, data, or abstract concepts. It’s often used in business and educational videos.

  • Whiteboard Animation: Ideal for simplifying complex topics. This style involves hand-drawing visuals on a whiteboard and is perfect for tutorials.

  • Stop Motion Animation: This playful and creative style uses real objects or drawings to create an animated sequence. It’s great for quirky or fun content.

The animation style you choose should align with your message and the tone you wish to convey. If you’re unsure which style works best for your business, you can always reach out to experts who specialize in creating animated videos. For instance, collaborating with an eLearning company in India can help guide you in selecting the ideal animation style for your needs.

4. Focus on the Message

A successful animated video isn’t just about eye-catching visuals — it’s about delivering a clear, impactful message. When you make animated videos, your content should be focused on one key idea. The animation should help reinforce and enhance the message, not overshadow it.

For example, if your goal is to explain the features of a new product, focus on demonstrating its benefits rather than listing every single detail. Simplify the message and ensure it is easy to follow. A well-crafted animation will make the message memorable and engaging, leaving a lasting impression on your audience.

5. Use Engaging and Simple Visuals

The strength of animated videos lies in their ability to deliver complex messages in a simplified, visually appealing way. The visuals in your animated videos should be clear and engaging. Use vibrant colors, appealing characters, and clean design to keep the audience interested. However, simplicity is key.

Avoid overloading your video with unnecessary details that could distract from the main message. The visuals should support the message, not detract from it. Whether you’re illustrating a process, showing the benefits of your product, or telling a story, make sure the animation is easy to follow. The goal is to make the viewer understand the concept at a glance without feeling overwhelmed.

6. Include a Call to Action (CTA)

Every animated video you create should include a clear and compelling call to action (CTA). A CTA tells viewers what you want them to do next after watching the video, whether it’s visiting your website, signing up for a newsletter, or making a purchase.

Be sure to place the CTA at the end of the video, but also consider including it during the video as a reminder. A simple “Click the link to learn more” or “Follow us for more updates” is an easy way to prompt action. If you want your animated videos to drive results, including a strong CTA is crucial for encouraging conversions.

7. Optimize Audio for Maximum Impact

The audio in your animated videos plays a crucial role in setting the tone and keeping your audience engaged. Whether you’re using background music, sound effects, or a voiceover, the audio should enhance the experience and make the video more immersive.

Choose background music that complements the tone of your brand and the message you are conveying. A fun and upbeat animation might work well with energetic music, while a more serious video may require calm, subdued background sounds. If you’re using a voiceover, ensure that the voice is clear and professional, matching the style and tone of the video.

When you make animated videos, high-quality audio is just as important as the visuals. Poor audio can take away from the overall impact of the video, while well-chosen sound will enhance the emotional connection with your audience.

8. Tailor the Video to Each Social Media Platform

Different social media platforms have different video requirements and audience behaviors. For example, Instagram favors square or vertical videos, while YouTube is optimized for horizontal videos. When you make animated videos, it’s important to optimize the video’s size, format, and length for each platform.

Additionally, each social media platform has its own style of engagement. Instagram is more visual and informal, while LinkedIn focuses on professional content. Tailoring your videos to the platform ensures they are more likely to be shared, liked, and commented on.

If you’re unsure how to optimize your video for a specific platform, there are many tools and resources available to help. Platforms like Instagram, Facebook, and YouTube have specific video guidelines, and you can easily find tutorials online on how to format and size your videos correctly.

9. Tell a Story Through Your Animation

Storytelling is one of the most effective ways to engage viewers. Humans are naturally drawn to stories, and incorporating storytelling into your animated videos is a great way to make them memorable. Whether you’re explaining how your product works or sharing a customer testimonial, a good story will help your viewers connect with your brand.

Ensure your animation has a clear beginning, middle, and end. Start by introducing a problem or challenge, and then show how your product or service provides a solution. A compelling story will not only keep the audience engaged, but it will also leave a lasting impression.

If you’re not sure how to structure your story, you can work with a professional team that specializes in creating animated videos. A team of experts can help you craft a narrative that speaks to your audience, ensuring your video is impactful and memorable.

10. Collaborate with Experts to Create High-Quality Videos

If you’re new to making animated videos, or if you want to ensure the highest quality for your content, collaborating with professionals can be a smart choice. By working with an eLearning company in India, you can leverage their expertise in animation and video production to create high-quality videos that effectively communicate your message.

Professional animators can help you with scriptwriting, storyboarding, animation, voice overs, and more. They can guide you through the entire process, ensuring that your videos are polished and professional. Collaborating with experts can save you time and effort, allowing you to focus on other aspects of your business while the professionals handle the video production.

FAQs

1. Why should I make animated videos for social media?

Animated videos are a great way to engage your audience, simplify complex ideas, and convey your message in a fun, visually appealing way. They are versatile, easy to customize for your brand, and can improve viewer retention, encourage sharing, and boost customer engagement on platforms like Instagram, Facebook, and YouTube.

2. How do I choose the right animation style when I make animated videos?

When you make animated videos, the style should match your message and brand identity. 2D animations are great for explainers, 3D animations work well for detailed product showcases, motion graphics suit data-heavy content, and whiteboard animations are ideal for educational material. If unsure, consult professionals to help choose the best style for your brand.

3. How can I optimize my animated videos for different social media platforms?

When you make animated videos, adjust them for each platform’s specific requirements, such as aspect ratios and video length. For example, Instagram works best with square or vertical formats, while YouTube prefers horizontal videos. Tailor dimensions, duration, and style to each platform for better engagement and increased likes, shares, and comments.

4. Can I collaborate with professionals to improve the quality of my animated videos?

Collaborating with professionals can greatly enhance the quality of your animated videos. Working with experts, such as an eLearning company in India, can help you create polished, engaging videos that align with your brand. They can assist with everything from scriptwriting to animation, ensuring your videos are top-notch and effective for your marketing campaigns.

Conclusion 

Incorporating animated videos into your social media strategy is a powerful way to engage your audience and communicate your message effectively. By following these 10 tips, you can create animated videos that are engaging, visually appealing, and aligned with your brand’s goals.

Remember, when you make animated videos, your focus should always be on delivering clear and concise messages that resonate with your audience. Whether you’re explaining a product, telling your brand story, or sharing a customer testimonial, animated videos can help make your message more impactful.

If you need help bringing your animated videos to life, consider partnering with an eLearning company in India. They can guide you through the process and ensure that your videos are of the highest quality.

Start making animated videos today, and watch your social media engagement grow!

Top 10 Explainer Video Makers in 2025: A Detailed Comparison

Introduction

In the digital age, a compelling explainer video can be the difference between capturing interest and losing it altogether. Whether it’s a startup introducing a new product, a company explaining its services, or an online educator simplifying complex topics, explainer videos make communication more engaging and effective.

With the rise of artificial intelligence (AI) and automation, creating professional-quality explainer videos is now easier than ever. Gone are the days when you needed expensive software or professional animators to craft compelling videos. Today, various explainer video makers offer user-friendly interfaces, AI-powered features, and vast libraries of assets, enabling users of all skill levels to create high-quality content.

However, with so many options available, choosing the right explainer video maker can be overwhelming. Each platform comes with unique features, pricing models, and customization options. Some cater to businesses looking for corporate-style animations, while others focus on social media-friendly video creation. That’s why we’ve created this detailed comparison of the top 10 explainer video makers in 2025—to help you find the best tool based on your needs.

Before diving into the list, let’s look at the key factors to consider when selecting an explainer video maker.

Criteria for Comparison

When selecting the best explainer video maker in 2025, it’s essential to evaluate several critical aspects. Here are the key factors that will help you make an informed decision:

1. Ease of Use

Not everyone is a professional video editor or animator. A great explainer video maker should offer an intuitive interface that allows users to create videos with minimal effort. Features like:

  • Drag-and-drop functionality
  • Pre-made templates
  • AI-assisted video generation
  • Beginner-friendly navigation

These elements make the tool accessible to both beginners and professionals, reducing the learning curve.

2. Features & Customization

A good explainer video maker should provide flexibility in design and storytelling. Customization options are crucial for branding and ensuring the video aligns with your message. Look for:

  • Various animation styles (2D, 3D, whiteboard, motion graphics)
  • Character customization (facial expressions, gestures, clothing)
  • AI-generated scripts and voiceovers
  • Rich asset libraries (stock videos, icons, illustrations, background music)
  • Advanced editing tools for transitions, overlays, and effects

3. Pricing & Plans

Pricing is a crucial factor, especially for startups and small businesses with budget constraints. Most explainer video makers offer multiple pricing tiers, including:

  • Free plans with limited features
  • Monthly or annual subscriptions
  • Pay-per-video pricing models
  • Enterprise-level packages for businesses

Understanding the cost-benefit ratio will help users select a tool that meets their budget without compromising on quality.

4. AI & Automation Capabilities

Artificial Intelligence is playing a significant role in video creation. The best explainer video makers in 2025 integrate AI to enhance productivity and creativity. AI-powered features include:

  • AI script generation – Generates video scripts based on input keywords.
  • AI voiceovers – Converts text to speech in various languages and tones.
  • Automated animations – AI-driven animation effects and transitions.
  • Smart editing – Automatically trims, resizes, and enhances video quality.

These features save time and effort, making video production more efficient.

5. Export & Integration Options

Once the video is created, the ability to export it in high quality and integrate it with various platforms is essential. The best explainer video makers should offer:

  • HD and 4K video exports
  • Compatibility with social media platforms (YouTube, Instagram, LinkedIn, TikTok)
  • Integration with marketing tools like HubSpot, Mailchimp, and Canva
  • Cloud storage options for easy collaboration and sharing

6. Customer Support & Community

Reliable customer support can make a big difference, especially when dealing with technical issues. Users should look for platforms that provide:

  • 24/7 live chat or email support
  • Comprehensive knowledge bases and tutorials
  • Active user communities and forums
  • Webinars and learning resources for skill improvement

By evaluating an explainer video maker based on these criteria, users can ensure they choose a tool that meets their needs in terms of functionality, ease of use, and cost-effectiveness.

Now that we have established the key factors to consider, let’s explore the top 10 explainer video makers in 2025 and see how they compare.

2. Top 10 Explainer Video Makers in 2025

The demand for explainer videos continues to grow, with businesses, educators, and content creators relying on them to communicate ideas effectively. The best explainer video makers offer easy-to-use tools, AI automation, and customizable templates to simplify video creation. Below is a detailed overview of the top 10 explainer video makers in 2025, their features, and their best use cases.

1. Vyond

Best for: Businesses, corporate presentations, and e-learning

Vyond is a professional-grade explainer video maker widely used in corporate settings for presentations, training, and marketing. It offers a vast library of customizable characters, animations, and AI-powered voiceovers, making it ideal for businesses that need high-quality, polished videos.

Key Features:

  • AI-assisted scriptwriting and voiceover capabilities
  • Character animations with realistic facial expressions and lip-syncing
  • Library of business-focused templates for training and marketing
  • Integration with PowerPoint and learning management systems for seamless workflow

Why Choose Vyond?
Vyond is perfect for organizations that need polished, professional-looking videos for corporate communication, training, and branding.

2. Animaker

Best for: Beginners, small businesses, and startups

Animaker is a user-friendly explainer video maker with a simple drag-and-drop interface. It is designed for beginners and non-designers who want to create animated videos without technical expertise. The platform provides a variety of animation styles, including 2D, whiteboard, and typography-based videos.

Key Features:

  • AI-powered auto lip-sync and voiceover generation
  • Pre-built templates with customizable animations
  • Huge collection of stock images, characters, and icons
  • Cloud-based platform for team collaboration

Why Choose Animaker?
If you’re looking for an affordable and easy-to-use tool to create animated explainer videos quickly, Animaker is a great option.

3. Doodly

Best for: Whiteboard animations and educational content

Doodly specializes in whiteboard-style animations, making it an excellent choice for educators, trainers, and businesses that want to present information in a visually engaging way. The software allows users to create hand-drawn explainer videos using pre-made sketch images or custom illustrations.

Key Features:

  • Whiteboard, blackboard, and glassboard animation styles
  • Hand-drawn animations with AI-assisted sketching
  • Ability to import and animate custom images
  • Simple drag-and-drop functionality for easy editing

Why Choose Doodly?
If you need engaging whiteboard animations for training or education, Doodly is one of the best tools available.

4. Powtoon

Best for: Corporate training, business presentations, and marketing videos

Powtoon is a hybrid explainer video maker that combines animation and real-life footage, making it ideal for business presentations, HR training, and promotional videos. It offers ready-made templates and business-focused design elements that allow professionals to create videos quickly.

Key Features:

  • Business-focused templates for training and corporate presentations
  • Custom animation effects and transitions
  • AI-powered voiceovers and scriptwriting assistance
  • Seamless integration with PowerPoint and Adobe software

Why Choose Powtoon?
If you need an explainer video maker that balances professional animations with real-life visuals, Powtoon is an excellent choice.

5. Renderforest

Best for: Quick video creation with AI automation

Renderforest is a cloud-based explainer video maker that uses AI to automate video creation. It is perfect for businesses and marketers who want high-quality videos without spending too much time on editing. The platform provides thousands of customizable templates, AI-generated scripts, and branding tools.

Key Features:

  • AI-powered script and scene generator
  • Wide range of customizable templates for different industries
  • Built-in branding tools for logo animation and promotional content
  • Cloud storage for easy collaboration

Why Choose Renderforest?
If you need a fast and efficient tool for creating high-quality explainer videos, Renderforest is a great option.

6. Toonly

Best for: Cartoon-style animations and fun explainer videos

Toonly is designed for users who prefer cartoon-style animations. It is an easy-to-use explainer video maker that allows businesses, content creators, and educators to create engaging and playful animated videos.

Key Features:

  • Library of cartoon-style characters and props
  • Simple drag-and-drop animation editor
  • Customizable backgrounds and animations
  • Voiceover recording and editing tools

Why Choose Toonly?
If you’re looking for a fun and engaging way to create animated explainer videos, Toonly is a great choice.

7. Biteable

Best for: Social media marketing videos and short animations

Biteable is an explainer video maker that specializes in quick and engaging content for social media. It is widely used by marketers and content creators who need fast, high-quality videos for advertisements, promotions, and brand storytelling.

Key Features:

  • Ready-made templates designed for marketing and social media
  • AI-driven video editing tools for faster content creation
  • Large stock footage and animation library
  • One-click social media sharing for fast publishing

Why Choose Biteable?
If you need to create short, eye-catching videos for social media and marketing, Biteable is a great option.

8. Wideo

Best for: Marketing teams and e-learning professionals

Wideo is a versatile explainer video maker that offers a range of customizable templates for businesses, educators, and marketers. The platform is known for its interactive video creation features, which help businesses engage their audiences more effectively.

Key Features:

  • Fully customizable animated templates for marketing and education
  • AI-powered script and voiceover features
  • Integration with popular marketing tools for lead generation
  • Cloud-based storage for easy team collaboration

Why Choose Wideo?
If you’re looking for a highly customizable tool for creating professional marketing and educational videos, Wideo is a strong choice.

9. Moovly

Best for: Business marketing and branding

Moovly is a flexible explainer video maker that offers a mix of AI-powered automation, stock assets, and customization options. 

Key Features:

  • AI-generated voiceovers and subtitles
  • Marketing-focused video templates
  • Extensive collection of animations and effects
  • Direct export options for social media and marketing platforms

Why Choose Moovly?
If you need a marketing-focused video maker with AI-powered features, Moovly is a great option.

10. FlexClip

Best for: Small businesses and content creators

FlexClip is a simple and efficient explainer video maker designed for small businesses, entrepreneurs, and content creators. 

Key Features:

  • AI script generator and voiceover tools
  • Drag-and-drop video editing interface
  • Large library of stock images, videos, and music

Why Choose FlexClip?
If you’re looking for an affordable and beginner-friendly video maker, FlexClip is a great option.

These top 10 explainer video makers offer different features and customization levels, catering to various needs. 

In the next section, we will compare them side by side to help you choose the best one for your projects.

An Overview:

Video MakerAI FeaturesCustomizationEase of UsePricingBest For
VyondAI-powered tools for video creation and editing, text-to-prop, instant translation.Extensive templates and character customization.Intuitive interface, suitable for beginners and professionals.Starts at $49/month (Essential plan) with a 14-day free trial.Business-oriented explainer videos.
AnimakerLimited AI features, primarily drag-and-drop functionality.Thousands of templates and diverse character customization.User-friendly for both beginners and advanced users.Starts at $10/month (Basic plan).Easy-to-use animation tools for beginners.
DoodlyBasic AI features for whiteboard animations.Limited to whiteboard styles but customizable characters.Simple drag-and-drop interface, easy to learn.Starts at $39/month (Standard plan).Whiteboard-style explainer videos.
PowtoonSome AI capabilities for character animations.Good selection of animated characters and templates.Easy to use with a playful interface.Starts at $15/month (Lite plan).Animated explainer videos with a playful tone.
RenderforestBasic AI features for video generation and editing.Versatile with options for logos, graphics, and websites.User-friendly, great for beginners.Starts at $9.99/month (Lite plan).Quick, professional-looking explainer videos.
ToonlyMinimal AI features; focuses on cartoon-style animations.Customizable cartoon characters and scenes.Easy to use with a straightforward interface.Starts at $39/month (Standard plan).Cartoon-style explainer videos with character animations.
BiteableBasic AI features for quick video creation.Good variety of templates but limited customization options.Fast and straightforward to use; ideal for quick projects.Starts at $29/month (Pro plan).Fast and straightforward explainer video production.
WideoLimited AI features; focuses on animation tools.Offers customizable templates for various styles.Easy to navigate, suitable for beginners and intermediates.Starts at $19/month (basic plan).Quick and easy explainer video creation.
MoovlySome AI capabilities for media integration and editing.Good customization options with mixed media elements.User-friendly but may have a learning curve for advanced features.Starts at $24.92/month (Pro plan).Creating explainer videos with mixed media elements.
FlexClipBasic AI features focused on template suggestions and editing assistance.Offers numerous templates and customization options.Very easy to use, designed for quick edits.Pricing starts around $8.99/month.Best for simple video projects with minimal effort.

Conclusion

In an increasingly visual world, the right explainer video maker can significantly enhance your ability to communicate ideas effectively. Each platform offers unique features tailored to different needs, whether you’re a small business owner, a marketer, or an educator. By understanding the strengths and weaknesses of each option, you can select the perfect tool to create engaging explainer videos that resonate with your audience. As you explore the top options available in 2025, remember that the best explainer video maker for you will depend on your specific goals and creative vision.

FAQs

1. What is an explainer video maker?

An explainer video maker is a software or online tool that allows users to create animated or live-action videos to explain concepts, products, or services. These tools often come with pre-made templates, AI-powered voiceovers, and drag-and-drop editors to simplify the video creation process.

2. What are the benefits of using an explainer video maker?

Using an explainer video maker can help businesses and educators create engaging content quickly without requiring professional video editing skills. Benefits include:

  • Increased audience engagement
  • Improved information retention
  • Cost-effectiveness compared to hiring video production teams
  • Easy customization for branding and messaging

3. Which explainer video maker is best for beginners?

For beginners, Animaker, Biteable, and FlexClip are great options. They offer user-friendly drag-and-drop editors, ready-made templates, and AI automation, making it easy to create videos without prior experience.

4. Which tool is best for business and corporate presentations?

For professional business presentations, Vyond, Powtoon, and Moovly are top choices. They provide high-quality animations, business-friendly templates, and integrations with corporate tools like PowerPoint and learning management systems.

5. What is the best explainer video maker for social media content?

If you’re creating videos for social media, Biteable and Renderforest are great options. They offer quick templates, AI-powered automation, and easy sharing features tailored for social media platforms.

Neque porro quisquam est, qui dolorem ipsum quia dolor sit consectetur, aliquam quaerats voluptatem. Ut enim ad minima veniam, exercitationem laboriosam, nisi ut aliquid ex ea autem velit esse quam nihil

address CPUTEK PRIVATE LIMITED
80, Vidyasagar Sarani
Purba Barisha Kolkata – 700008
call now 8013920772
Let's Talk