Tag: Boost Engagement

Introduction

Have you ever stopped scrolling just to watch a short, fun video that explains something quickly? That’s the power of explainer videos. People today don’t have time to read long articles or complicated descriptions. They want information fast, simple, and engaging—and videos do that perfectly.

This is why creative agencies love using explainer videos. These short videos help businesses grab attention, explain their message clearly, and keep people interested. In fact, studies show that video content gets 1200% more shares than text and images combined! Plus, people remember 95% of a message when they watch it in a video, compared to just 10% when reading.

So, how do explainer videos help businesses get 80% more engagement? And why are creative agencies making them a must-have in marketing? Let’s break it down.

1. Why Video is the King of Digital Marketing

If you’ve noticed more videos on social media, websites, and ads, there’s a good reason for that—video works!

Here’s why businesses are using it more than ever:

• People love watching videos. It’s easier than reading and more fun.
• Videos keep people engaged. They hold attention way longer than text or pictures.
• They boost website performance. Pages with videos keep visitors on for 88% longer (HubSpot).
• Videos improve marketing results. Emails with videos get 200-300% more clicks!

Think about it—if you had to choose between reading a long product description or watching a 60-second video that explains it in a fun way, which would you pick? Exactly. That’s why businesses are switching to video content, and creative agencies are helping them do it right.

2. Why Creative Agencies Use Explainer Videos

For creative agencies, explainer videos are a game-changer. They help brands tell their story in a way that is simple, engaging, and effective.

Here’s what makes them so powerful:

• They simplify complicated ideas. If a product or service is hard to explain, an explainer video makes it easy to understand in seconds.
• They grab attention quickly. People scroll fast—videos make them stop and watch.
• They keep viewers interested. On average, people watch explainer videos 2.6x longer than regular content.
• They build trust. Studies show that 73% of people are more likely to buy after watching a short explainer video.

Creative agencies know that people don’t like being sold to—but they love being informed in an engaging way. That’s why these videos work. Instead of feeling like an ad, they feel like useful, entertaining content.

Want to see how explainer videos can boost engagement by 80%? Let’s find out!

3. How Explainer Videos Drive 80% More Engagement

One of the biggest reasons creative agencies use explainer videos is their ability to keep people engaged. In today’s fast-moving digital world, grabbing and holding attention is harder than ever. People scroll past text and static images quickly, but a well-made video can make them stop and watch.

Here’s how explainer videos help businesses boost engagement:

• More Views on Social Media – Social media posts with videos get 48% more views than those with just images or text. This is why brands that work with a creative agency see higher interaction rates on platforms like Instagram, LinkedIn, and TikTok.
• Longer Time on Websites – Websites that include video content see an 88% increase in the time people spend on the page (HubSpot). The longer visitors stay, the higher the chance they will explore and take action.
• Higher Click-Through Rates in Emails – Emails that include videos have 200-300% higher click-through rates, meaning more people engage with the content.
• Better Search Engine Rankings – Websites with video are 53 times more likely to appear on Google’s first page. More visibility means more engagement.

A creative agency knows how to design explainer videos that grab attention within the first few seconds, keeping viewers interested and increasing the chances of them liking, sharing, or interacting with the content.

4. How Explainer Videos Improve Conversions and Sales

Engagement is important, but what makes explainer videos even more valuable is their impact on conversions and sales. Getting people to watch a video is great, but getting them to take action—whether it’s signing up, making a purchase, or contacting a business—is the ultimate goal.

Here’s how explainer videos help businesses turn viewers into customers:

• Higher Conversion Rates – Landing pages with videos have an 86% higher conversion rate, meaning more people take action after watching.
• Better Product Understanding – 80% of consumers say they are more likely to buy a product after watching an explainer video that clearly explains its benefits.
• Stronger Brand Trust – People feel more confident buying from a business that uses video to educate them rather than just sell to them.
• Mobile-Friendly Content – With 75% of video views happening on mobile devices, explainer videos make it easier for businesses to reach customers wherever they are.

A well-crafted explainer video created by a creative agency can help businesses simplify their message, connect with their audience, and increase sales—all in just 60-90 seconds.

5. How a Creative Agency Creates Highly Effective Explainer Videos

Not all explainer videos are created equal. A poorly made video can lose attention just as quickly as it gains it. That’s why businesses turn to a creative agency to produce high-quality explainer videos that actually work. A great video isn’t just about animation—it’s about telling a clear, engaging story that connects with the audience and drives action.

Here’s what a creative agency focuses on when crafting an effective explainer video:

1. Clear and Compelling Storytelling

People won’t engage with a video if they don’t understand the message. A creative agency ensures that the story is simple, structured, and engaging. Whether it’s explaining a product, a service, or a brand message, the video needs to answer three key questions:

• What is the problem? (Identify the customer’s pain point.)
• How does the product or service solve it? (Introduce the solution.)
• What should the viewer do next? (Include a strong call to action.)

2. High-Quality Visuals and Animation

A good explainer video is visually appealing. A creative agency uses animations, illustrations, and motion graphics that keep the audience interested while reinforcing the message. Strong visuals make the video more engaging, more shareable, and easier to remember.

3. Engaging Voiceovers and Sound Design

The tone of voice in a video can make or break its effectiveness. A creative agency selects the right voiceover artist to match the brand’s personality—whether it’s friendly, professional, or playful. Background music and sound effects also enhance the viewer’s experience and keep them engaged.

4. Optimized Video Length and Format

Attention spans are short. The best explainer videos are 60 to 90 seconds long—long enough to deliver the message but short enough to keep viewers watching until the end. A creative agency also formats the video for different platforms (social media, websites, ads) to maximize reach and engagement.

5. Data-Driven Approach and A/B Testing

A creative agency doesn’t just create a video and hope for the best—it tracks performance. By analyzing engagement rates, watch times, and conversion data, agencies can fine-tune videos to make them even more effective. A/B testing different versions helps determine what works best for the target audience.

Why Businesses Trust a Creative Agency for Explainer Videos

Explainer videos are an investment, and businesses want to see real results. That’s why they partner with a creative agency—to get high-quality content that increases engagement, builds trust, and drives conversions. When done right, an explainer video can transform how a brand connects with its audience, making marketing efforts more impactful and successful.

6. Case Studies: How Creative Agencies Use Explainer Videos for Real Results

Many businesses have seen massive success by using explainer videos, especially when working with a creative agency that knows how to craft the right message. Here are a few real-world examples of how explainer videos have driven engagement and sales:

Case Study 1: Dropbox – SaaS Company Boosts Sign-Ups by 10 Million Users

Before Dropbox became a household name, they struggled to explain their cloud storage service to potential users. Instead of relying on long-winded text explanations, they partnered with a creative agency to develop a simple, 90-second explainer video using hand-drawn animations and a clear, engaging narrative. These results –
-10 million new users within a few months.
-A boost in conversions by 10%, translating to millions in additional revenue.
This case highlights how a well-crafted explainer video can turn a complex SaaS product into an easy-to-understand solution, driving massive user engagement.

Case Study 2: Dollar Shave Club – E-commerce Brand Increases Sales by 40%

Dollar Shave Club disrupted the razor industry with a viral explainer video that introduced their subscription service in a fun, engaging way. Created with the help of a creative agency, the video used humor, bold messaging, and a relatable tone to grab attention. The impacts are
-Over 12,000 orders within 48 hours of launch.
-A 40% increase in conversions within the first few months.
This proves that a high-quality, engaging explainer video can differentiate an e-commerce brand and drive massive sales.

Case Study 3: HubSpot – B2B Company Grows Social Media Engagement by 150%

HubSpot, a leader in inbound marketing, struggled to educate businesses about their complex software suite. To solve this, they partnered with a creative agency to develop a series of short, animated explainer videos breaking down their tools in a clear and engaging way. The outcomes are –
-150% increase in social media engagement on LinkedIn.
-Doubled inbound inquiries from businesses interested in their services.
By using bite-sized explainer videos, HubSpot made their content more digestible, resulting in increased brand awareness and customer interest.

These real-world examples show that when businesses use explainer videos strategically, they don’t just grab attention—they drive real engagement, conversions, and revenue growth.

Conclusion: Why Every Business Needs a Creative Agency for Explainer Videos

Explainer videos aren’t just a trend—they’re a proven marketing tool that boosts engagement, improves conversions, and makes brand messaging more effective. Whether it’s for social media, websites, or ads, businesses that use video see higher interaction, better retention, and increased sales.

But not all videos deliver results. That’s why working with a creative agency is key. A professional agency ensures the video is well-crafted, visually appealing, and optimized for success. From storytelling to production to data-driven improvements, they create explainer videos that actually work.

If you’re looking to increase engagement by 80% or more, now is the time to invest in an explainer video. Partner with a creative agency and watch your marketing efforts take off.

FAQs 

1. What makes explainer videos so effective for engagement?

Explainer videos work because they present information in a quick, engaging, and easy-to-understand format. Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading text. Plus, videos encourage more social shares, longer website visits, and higher conversion rates, making them a top choice for marketing.

2. How does a creative agency ensure an explainer video is high quality?

A creative agency follows a structured process to create an effective explainer video. This includes:

• Clear storytelling to keep the message simple and engaging.
• High-quality visuals and animations to capture attention.
• Professional voiceovers and sound design to enhance the experience.
• Optimized video length (usually 60-90 seconds) to maintain audience interest.
• A/B testing and analytics to track performance and make improvements.

3. What industries benefit the most from explainer videos?

Explainer videos work well for almost every industry, but they are especially effective for:

• Tech & SaaS – To simplify complex software or digital products.
• E-commerce & Retail – To showcase products and boost sales.
• Healthcare & Finance – To explain services in an easy-to-digest way.
• Education & Training – To create engaging learning content.
• B2B Services – To increase conversions by clearly communicating value.

4. How do explainer videos impact sales and conversions?

Businesses using explainer videos see a 34% increase in conversion rates on average. Videos on landing pages boost conversions by 86%, and 80% of customers say they’re more likely to buy after watching a product video. By simplifying complex information and making a strong impact in just seconds, explainer videos turn viewers into customers.

5. Why should businesses hire a creative agency instead of making their own explainer videos?

While DIY tools exist, a creative agency brings professional expertise, ensuring the video is high-quality, engaging, and results-driven. Agencies:

• Create custom animations and scripts tailored to the brand.
• Ensure professional production quality (better visuals, sound, and pacing).
• Use data-driven strategies to maximize engagement and conversions.
• Save businesses time and effort while delivering top-tier content.