Tag: Animation

The Most Iconic 2D Animated Characters of All Time

Introduction

Animation has a way of capturing hearts, especially through well-designed characters. 2D animation is timeless. It’s colorful, simple, and perfect for children’s stories. Great 2D characters are not just drawings. They tell stories, spark imagination, and connect with emotions.

In this blog, we will explore the principles of character design and highlight iconic examples. We will also explain how Cputek, one of the best animation companies in Kolkata, creates memorable, kid-friendly characters using technical expertise. 

Whether you are looking for an explainer video maker or need creative insights, this blog will help you understand the craft behind these characters, much like behind the scenes.

Principles of 2D Character Design

Creating memorable characters requires a perfect balance of artistic creativity and technical expertise. At Cputek, a leading animation company in Kolkata, we excel in applying these principles to design characters that resonate with audiences of all ages. 

Here’s how we approach it.

1. Simplicity

Simple designs are not only visually appealing but also technically efficient for animation. By using basic geometric shapes, characters like Mickey Mouse (circles) and SpongeBob SquarePants (rectangles) are easy to recognize and animate. 

At Cputek, we ensure simplicity in our character designs to optimize animation workflows, especially for projects like 2D explainer videos, where smooth and clear visuals are crucial for conveying messages effectively.

Insight: We use vector-based tools like Adobe Illustrator and Animate to ensure that even the simplest characters are scalable and retain quality across all screen sizes.

2. Exaggeration

Exaggeration is key to making characters expressive and engaging. For instance, Bugs Bunny’s oversized ears and wide grin amplify his mischievous personality. In the world of explainer video companies, exaggeration is a vital tool to highlight emotions or actions, ensuring that the audience easily understands the message. 

At Cputek, we enhance character expressions using advanced rigging techniques in software like Toon Boom Harmony. This allows us to stretch, squash, and distort a character’s features without losing visual quality.

Insight: Our team uses onion-skinning tools to test exaggerated movements frame by frame, ensuring fluid motion and appealing visuals.

3. Color Psychology

Colors play a significant role in shaping emotions. For example, Donald Duck’s combination of white and blue conveys trust and approachability, making him endearing to audiences. At Cputek, we focus on color schemes that evoke the right emotions for specific target audiences. 

Whether it’s cheerful pastel colors for kids or bold tones for corporate animated explainer video makers, our choices are deliberate and impactful.

Insight: We use digital painting software like Adobe Photoshop and Procreate to experiment with color palettes. Additionally, color grading in After Effects ensures consistency across all frames.

4. Silhouette Recognition

A strong silhouette ensures a character is instantly recognizable, even in its simplest form. Think of Tom and Jerry or Pikachu, both are iconic because their shapes stand out. For our clients, especially those seeking animation explainer video makers, we prioritize silhouette design to enhance brand recall and storytelling.

Insight: Our designers utilize grayscale previews during the design process to test silhouette clarity before finalizing the details. This approach ensures that the character remains distinct, even in low-light animations or simplified renderings.

5. Appeal

The appeal makes characters unforgettable. Whether it’s Homer Simpson’s lovable imperfections or Scooby-Doo’s quirky charm, appeal ensures a lasting connection with the audience. 

At Cputek, we integrate appealing design elements such as expressive eyes, playful proportions, and relatable features to create characters that leave a mark.

Insight: We use Autodesk Maya and Blender to experiment with facial expressions and test different iterations of a character’s appeal through mock animations.

6. Personality

A character’s design reflects its personality. For instance, SpongeBob’s square shape mirrors his quirky and lively nature. At Cputek, we craft characters with distinctive features that communicate their traits instantly. 

This is especially important for explainer video creators, where character personality drives audience engagement and understanding.

Insight: Our team uses storyboarding tools like Storyboard Pro to map out personality traits visually before production. We also incorporate layered rigging, which allows for detailed facial expressions and gestures that bring the character’s personality to life.

Why Choose Cputek for Character Design?

At Cputek, we blend technical expertise with creative artistry to design characters that stand out. Our team specializes in creating visually appealing, emotionally engaging, and technically robust characters for projects ranging from TV animation to explainer videos.

  • End-to-End Solutions: From concept art to final animation, we handle every step of the process with precision.
  • State-of-the-Art Tools: We use industry-leading software like Toon Boom Harmony, Adobe Animate, and Blender to ensure the highest quality output.
  • Customizable for Explainers: Our characters are tailor-made for animated explainer video makers, ensuring they communicate ideas effectively and leave a lasting impression.

When you partner with Cputek, you are getting stories, emotions, and visuals that connect with audiences worldwide. Whether you need an animation explainer video maker or a trusted partner among explainer video companies, we are here to help you create engaging visual stories.

Top 10 Iconic 2D Characters and Their Design Insights

The Golden Age of Animation (1920s–1960s) shaped 2D animated characters by giving us legendary cartoon characters and techniques that still influence designs today.

1. Mickey Mouse

Design: Mickey is a mix of circles—head, ears, and body. This makes him simple and friendly.

Impact: As one of the first animated stars, Mickey represents happiness.

Technical Aspect: Modern tools like Adobe Animate or Toon Boom Harmony make recreating such designs easier for animation companies in Kolkata.

2. Tom and Jerry

Design: Tom’s tall body contrasts Jerry’s tiny form, showing the classic predator-prey relationship.

Impact: Their slapstick humor transcends language barriers.

Use in Videos: These dynamics inspire explainer video makers to create fun, engaging storytelling.

3. Bugs Bunny

Design: Bugs has a thin body, long ears, and expressive eyes.

Impact: His sarcastic humor connects with all age groups.

Design Tools: Explainer video companies often use character rigs to animate similar movements efficiently.

4. Scooby-Doo

Design: Scooby’s clumsy posture and oversized features add to his goofy charm.

Impact: He’s a symbol of friendship and mystery-solving.

Animation Tip: Walk cycles and facial expressions play a big role in making such characters relatable.

5. SpongeBob SquarePants

Design: His square shape reflects his quirky, innocent personality.

Impact: SpongeBob’s optimism makes him lovable.

Technical Tools: Texture overlays add depth to designs, a technique often used by animation explainer video makers.

6. Homer Simpson

Design: Homer’s round features match his lazy and humorous personality.

Impact: He’s a relatable character for adults.

Relevance: Shows like The Simpsons inspire animated explainer video makers to create humorous content.

7. Donald Duck

Design: His sailor suit and expressive face make him visually appealing.

Impact: Donald’s temper tantrums add humor and relatability.

Pro Tip: Designers often animate his bill to emphasize speech, a technique used in lip-syncing.

8. Pikachu

Design: Pikachu’s round shape, big eyes, and red cheeks make him irresistible.

Impact: As a Pokémon mascot, Pikachu represents adventure.

Technology Insight: Explainer video creators use frame-by-frame techniques to show Pikachu’s quick movements.

9. Fred Flintstone

Design: His rugged, prehistoric look fits the Stone Age theme.

Impact: Fred’s relatable family life and humor make him timeless.

Animation Insight: Background design plays a vital role in showcasing Fred’s world, something explainer video companies focus on.

10. Tweety Bird

Design: Tweety’s big head and small body emphasize innocence.

Impact: His cleverness contrasts Sylvester’s clumsiness, adding depth.

Use in Explainers: Contrast in designs (like Tweety vs. Sylvester) enhances storytelling.

How Cputek Designs Memorable 2D Characters

At Cputek, we combine creativity and technology to craft captivating 2D characters. Here’s how we do it, along with why each step matters;

1. Research and Storyboarding

  • How We Do It: We analyze the target audience’s preferences and cultural nuances to design relatable characters. Storyboarding tools like Storyboard Pro map out character movements, interactions, and actions before the production phase.
  • Why It Matters: Storyboarding ensures that characters align with the audience’s expectations and storytelling goals, especially for explainer video creators.

2. Digital Tools

  • How We Do It: We use industry-standard software like Toon Boom Harmony, Adobe Animate, and After Effects for precise character modeling and animation. Tools like vector-based graphics ensure scalability without losing quality.
  • Why It Matters: These tools deliver high-quality animations for explainer video companies, ensuring smooth visuals across platforms.

3. Iterative Process

  • How We Do It: We develop multiple sketches and refine them using feedback loops. Techniques like onion skinning ensure continuity in animations during the refinement process.
  • Why It Matters: Iterative workflows allow adjustments to character appeal, ensuring maximum audience engagement.

4. Focus on Kid-Friendly Features

  • How We Do It: Exaggerated eyes, rounded shapes, and vibrant colors are integrated to make characters visually appealing to kids. We use color psychology and emotional mapping in design.
  • Why It Matters: These features foster an emotional connection, vital for children’s animated explainer video makers.

5. Seamless Animation

  • How We Do It: Frame-by-frame animation and rigging techniques bring characters to life with fluid movements and consistent expressions. Lip-syncing tools ensure precise dialogue animations.
  • Why It Matters: Smooth animation enhances storytelling, helping audiences focus on the narrative.

6. Customization for Explainers

  • How We Do It: We design mascots and guides tailored to simplify complex ideas. Visual metaphors and minimalistic designs are integrated to complement educational content.
  • Why It Matters: Customization helps explainer video makers create engaging, informative, and accessible visuals.

By blending artistic creativity with technical expertise, Cputek, a trusted animation company in Kolkata, ensures every character becomes a memorable part of the story. Let us bring your vision to life!

Why Choose Cputek?

As one of the top animation companies in Kolkata, Cputek delivers exceptional 2D character designs and animations tailored to your needs. Here’s why we stand out:

1. Expertise in Multiple Formats: We specialize in creating 2D characters for explainer videos, TV shows, educational content, and marketing campaigns. Our designs are versatile and crafted to fit various purposes seamlessly.

2. Advanced Technology: We use innovative tools like Toon Boom Harmony, Adobe Animate, and After Effects for precise character animation, ensuring smooth movements, scalability, and high-quality outputs.

3. Customization for Explainer Videos: As a trusted animated explainer video maker, we craft unique, brand-aligned characters to simplify complex ideas and keep audiences engaged.

4. Focus on Quality and Creativity: Every project undergoes an iterative process, including storyboarding, feedback integration, and meticulous quality checks.

5. Efficient Production Process: Our production process uses techniques like rigging, onion-skinning, and frame-by-frame animation to create polished, professional visuals.

FAQs

1. What makes Cputek stand out among animation companies in Kolkata?

Cputek specializes in high-quality 2D animation and explainer videos using tools like Toon Boom Harmony and Adobe Animate. From kid-friendly characters to educational and marketing content, we focus on creativity, precision, and client satisfaction.

2. How does Cputek craft explainer videos as an animation explainer video maker?

Cputek creates custom, engaging explainer videos that simplify complex ideas. Using tools like Storyboard Pro and precise animation techniques, we ensure seamless transitions, lip-syncing, and impactful storytelling to communicate your message effectively.

3. Why should I choose Cputek for explainer video creators?

Cputek specializes in custom explainer videos with unique designs, vibrant visuals, and smooth animations. Our expertise ensures clear messaging and engaging content for businesses and education, making your videos stand out.

Conclusion

Great characters make lasting impressions, just like these 2D cartoon characters did. Whether it’s the charm of Mickey Mouse or the cuteness of Pikachu, 2D animation continues to inspire creative minds. With the right blend of design principles and technology, our Cputek team ensures every character we create becomes a star.

Posted on by Suchismita Sinha

Cputek Explains Why Animation is the Key to Killer Explainer Videos

Introduction

Do you want to skyrocket your online engagement and boost conversions? Animated explainer videos are robust tools recently gaining immense popularity in the digital marketing diaspora. Small businesses and large enterprises use these videos to improve their online presence and boost conversion rates.

Unarguably, the role of animation is worth acknowledging when it comes to creating highly engaging and informative explainer videos. When a simple video is animated, it gives customers the necessary information about a service or product in an interesting and engaging way.

But it often becomes difficult to create engaging animated videos that keep your audience hooked till the end. And sometimes making animated videos to break down complex technical terms and services also becomes a tough job. 

In today’s post, we will be discussing the importance of animation in making bang-on explainer videos and how they can help B2B and B2C companies reach their next level.

Animated videos are short

Nowadays, animated videos demand the incorporation of graphics and motions that can explain a product or service in a few seconds, mainly due to the decreased attention span among viewers. Therefore, the duration of these videos is very short, restricted to a couple of seconds to a minute, giving consumers a clear understanding of the product or service at that time.

An example of a short animated video is Slack’s animated video where they have shown how you can simplify your work process using their solution. This short video has no dialog but its vibrant colors and design figures will hook you to the end.

Animated videos are narrated properly

Animation converts ordinary explainer videos into captivating snippets that give your audience an utterly fulfilling and enjoyable experience. For that, you will need a killer and engaging script that leads your customers to the service or product they are looking for. Make sure the script is succinct yet persuasive, moving on to the next step quickly while equipping your audience with the desired information with compelling motions and graphics from start to finish.

An example of a well-narrated animated video is How Mindfulness Empowers Us. This video shows that if we focus much on positive thoughts, those thoughts will win over us and if we focus on negative thoughts, then those negative thoughts will take over our consciousness. The importance of being mindful to let go of negative feelings to create room for positive ones – is taught in this video. 

Better customer retention

Animation when used in conventional videos enables effective storytelling for your brand. When that happens, it persuades your audiences to stay on your web pages for a longer time. Usually, people prefer to watch videos that explain a service or product through captivating graphics and motions.

As a result, they can also remember the concepts and things faster than reading about the same textually. In short, the more you include animation elements in your videos, the better it will be for your business when it comes to ensuring enhanced customer retention.

Enhanced brand essence

As already said, animated explainer videos have the power to enable compelling storytelling that can grab viewers’ attention faster than anything else. Be it the killer introduction or short one-liners in every part of the videos, when customers click on any of your animated videos, they instantly understand what service or product is being explained and the perks and advantages it offers.

This further invokes their buying interests as they get the true essence of your brand after watching these videos and also get a hold of what all your company awaits its consumers with, needless to say, the lucrative offerings they have brought to the table in particular.

Insightful and informative

Our minds are intelligent enough to store tons of data at a go when we watch something on a video. Likewise, when we learn about the same thing in various texts, not only does our memory fail to remember those words, but we also tend to forget that service or product easily.

Animation videos on the other end incorporate elements such as motions, graphics, whiteboard animation, cartoon-style animations, etc. This makes your ordinary videos more powerful and versatile, making them highly effective and engaging in web search ranking.

Plus, the motive for creating such videos is to provide consumers the much-needed information about their preferred service or product in a short time. Moreover, animated videos allow you to convey the key insights and facts to your audience in a persuasive yet meaningful way as they find your brand more credible and reliable than before.

Optimal web indexing

We all know that Google is the largest web index in the digital sphere and what comes right after that is YouTube. So, as the web indexing of your videos improves, the better their search rankings will be in the top web search engines such as Google, Bing, YouTube, etc.

So, make sure that you keep your videos as short as possible with captivating animation elements, engaging titles, and of course eye-catching tags and labels as and where necessary. This will help your audience take in the information faster and better understand what lies ahead of them.

Remember, animated explainer videos have the power to increase your viewers by two times month over month or even more with better retention rates every time. As a result, you can also expect your consumers to stay on your site for a longer time, surprisingly in times when the web indexes are at the peak of their operation hours.

FAQs

1. How to make killer animated explainer videos?

Some of the factors to consider while creating engaging and insightful animated explainer videos include a clear call to action (CTA), effective storytelling, straightforward explanations, short time-frames, and easy-to-follow structures to say the least.

2. Why are animated explainer videos effective?

Animated explainer videos combine compelling visuals and audio to explain a topic or concept quickly and easily. Instead of offering audio or text, explainer videos use both, considered to be effective for better customer retention.

3. Why is animation so powerful?

Animation enables effective storytelling and breaks down complex concepts into easily digestible components. Where a high-spirited image with dancing and jumping characters expresses joy, a placid and teary-eyed character will instantly exude sadness. It’s that interesting.

Conclusion

If digital marketing is a skyscraper, animation explainer videos are its foundation. However, creating killer explainer videos takes time and effort. As a business professional, you need to keep a lot of aspects in your mind from short stories to engaging one-liners, trending tags, and labels to incorporating graphics and motions so that your videos become as compelling as possible.

In short, animated explainer videos when designed correctly yet in a persuasive way have the power to garner better conversion rates, improve online presence, and enhance customer retention with more viewers wanting to stay on your site for a longer time.

The best part is captivating explainer videos often ensure that your web indexing ameliorates on platforms such as Google, Bing, and YouTube with each passing day.

Hope you are the next stalwart to optimize animated explainer videos for your website. Check out the services at affordable costs of an animated explainer video maker company in Kolkata. Reach out to them for free consultation calls to learn about the best solutions available for your requirements. 

Good Luck!

Posted on by Suchismita Sinha

Why Cputek Recommends Animation for Explainer Videos

Introduction 

Animation is something that attracts us from a very young age and it plays a very crucial role in modern marketing approaches. Animation can present complex messaging in a very simple and systematic way. In this blog, I will discuss how animation plays a crucial role in digital marketing and why a prominent industry leader like CPUTEK stresses the application of animation for explainer videos.

Understanding the Power of Animation in Digital Marketing

The importance of animation as a marketing strategy in this digital age is eminent, as it surpasses its traditional home in entertainment and branches out as a fundamental tool used in digital communication.

Think of the last time a static image—or even something as long and winding text—caught your attention the way an animated video could. Hardly ever, we bet. But here comes the brilliance of animation, particularly in digital marketing, which is very easy to create and use – worth your investment. 

For one of the best animation companies in Kolkata, Cputek, animation acts as a tool that bridges the communication gap between brands and their audience. 

Think of explaining a sophisticated service or product using just words or static images. What seemed rather intricate in the text becomes clear and interesting in the animation.

It would almost be a case of turning a dull manual into a captivating story that makes an audience not only understand but be a part—and parcel—of the message passed.

The power of animation lies in its versatility and universal appeal. It transcends language barriers, makes messages accessible to a global audience, and may even appeal to the subtleties of the human perception level by conjuring and further increasing the emotional connection between the brand and the target audience.

Irrespective of whether you are a small company trying to make a difference or a well-reputed brand in the industry with the ambition to expand, it allows the story to jump off the page, touch the heart, and make people talk about the products that your brand offers through animated videos. 

It sends the viewer from passive to active mode. And this is just the sort of dynamic engagement Cputek seeks to bring to its clients, to make the message felt and remembered, not just seen.

In other words, digital marketing is all about leaving a mark on the consumer’s mind, and animation leaves no room for boundaries in regard to communication.

Why Animation for Explainer Videos?

Breaks Down Tough Ideas: 

Animated explainer videos break down tough ideas into easily digestible and palatable content, perfectly suitable for industries where products or services are quite hard for one to comprehend through texts.

Engaging: 

Animation captures interest at a level no other medium can. The lively visuals and movement keep the viewers engaged and forward your message to them.

Enhances Retention: 

Will animated content always be remembered? Yes! This enhances retention of customers, because the more you will be able to stay in your customer’s minds the more there will be chances of them purchasing products from you. This is why animated explainer videos are very important in digital marketing because visibility along with retention is very important for a business to grow.

Versatility: 

A new software feature theme or a wellness program, animation can be tailored to almost any field or industry and is the first flexible tool in explainer video companies.

Encourages Sharing: 

These are very attractive and often entertaining, urging many to share such videos on social media, thus amplifying your reach and engagement.

Brand Identity Improvement: 

Through custom animation, it allows the colors, logos, and themes of your brand to easily become part of the video. This ensures that there is a uniform brand image that is set across different platforms, hence working towards the improvement of brand identity. Animated explainer videos can become a distinctive part of your company’s online presence, making your brand more memorable.

Affordability in the long run: 

Producing an excellent top-notch animated video would be relatively cost-effective in comparison to most other kinds of traditional video productions, the fact is that animation doesn’t come with associated costs like locations, actors, or setting fees. Additionally, part of the animations could be updated or repurposed for future content with much more ease of processing and reduced lead times, providing better long-term value for the investment.

Global Appeal: 

Animation is very easy to modify when you mean to target a global audience. While live videos become a headache for localization, as language and cultural barriers strike hard, on the other hand, animated videos can be easily localized just by altering text or voiceovers.

Why Cputek Recommends Animation for Explainer Videos

CPUTek, one of the rising animation companies in Kolkata, specifically recommends animation for explainer videos. It is specifically due to a combination of general advantages associated with animated content along with some specific goals or characteristics desired by the clients. This firm emphasis on the usage of animation in explainer videos is grounded in several universal benefits of animation in digital marketing, including-

Target Audience Engagement: 

CPUTek has positively identified that the client’s target audiences respond more positively to animated content. Animation has the ability to capture and hold attention spans across various age groups, making complex information more digestible and entertaining.

Branding Consistency and Flexibility: 

Animation is vastly recommended as it allows for high levels of customization and brand integration. Animation can be tailored to incorporate brand colors, logos, as well as unique brand elements consistently across all videos, strengthening the brand identity among the audience with each viewing.

Technical and Conceptual Explanation Capability: 

The clients of CPUTek often need to explain complex products, services, or concepts in an easier way to the customers. In this context, animation is an unparalleled medium for breaking down and simplifying these topics. Through this CPUTEK can visualize what cannot be easily filmed in real life, such as internal mechanics, software interfaces, as well as abstract concepts.

Cost-Effectiveness and Efficiency: 

Depending on the type and features of the explainer videos the clientele of CPUTek requires, animation has been identified as a more cost-effective solution. It effectively eliminates the need for expensive production elements such as locations, actors, and even extensive equipment. Apart from these, animations can be easily updated or modified without having to reshoot entire scenes, offering flexibility to CPUTEK for future adjustments.

Market Trends and Competitiveness: 

CPUTek has properly anticipated the trend in the digital marketing space where animated explainer videos achieve higher engagement, shareability, and conversion rates. Therefore, recommending animation has been a strategy to keep the clients’ businesses competitive as well as relevant in their respective industries.

Global Reach and Localization: 

CPUTek generally favors animation due to its ease of localization for clients targeting international markets. Visual content and voiceovers can effectively be adapted for different languages and cultures avoiding major additional production costs, making the content more versatile as well as accessible globally.

Creativity and Uniqueness: 

Animation stands out in a sea of conventional content. CPUTek has been aiming to help clients differentiate themselves from competitors and leave a sustained positive impression on viewers through leveraging creative storytelling as well as unique visual styles.

Cputek’s Approach to Animation in Explainer Videos

Manifesting our determination to stay true to being one of the best animation companies in Kolkata, Cputek makes animated explainer videos that are excellence-driven and client-centric. Here’s what we do.

In-depth Research:

Before developing this explainer video, we do enough research to understand the business of the client, who the target audience of the business is, and what he intends to achieve. In fact, this is done to make it audience-related and goal-oriented.

Creative Storytelling:

Our expertise shapes creativity with strategic thinking to tell a compelling story. Our strength lies in the power of a good story to connect emotionally with the audience, making the brand message stick around.

Customized Visuals:

We as an animated explainer video maker, develop a completely individual and eye-catching visual product according to the identity and message of the customer’s brand. This customizes the visual product so that every video produced is unique and memorable.

Clear and Concise Messaging:

We need, as usual, to make the script crispy, engaging, and to the point, so it does not make for big sentences while capturing and delivering the main message in the most efficient manner possible. 

Finally, all explainer videos land on the call to action, which is the explicit directive for the viewer to know exactly what they should do next. This could be anything from going to the website and signing up for a free trial to contacting your business for more information.

Conclusion 

In digital times when the length of the attention span is short and the competition is also too high, animated explainer videos give you a creative and effective way of involving your audience. Having adequate industry experience, Cputek Pvt. Ltd. recommends you use animation in telling your brand’s story.

Our approach is underlined with intensive research, creative storytelling, and strategic marketing to churn out explainer videos that not only entertain but eventually convert. Hence you should consider including animated explainer videos in your marketing strategy. Let Cputek be your partner in your creative journey to convert complex ideas into relatable stories for your audience.

FAQs

1. Why should I choose Cputek as my animated explainer video maker for explainer videos?

Cputek utilizes creative strategies and has a customer-focused approach among the animation companies in Kolkata. With a team of 20+ experts, Cputek helps translate your complex product or service offering into easy-to-understand animated explainer videos that showcase benefits and make your brand message resonate with the audience.

2. How can animated explainer videos benefit my digital marketing strategy?

One of the most potent tools that any animation explainer video maker, like Cputek, has its quiver in animated explainer videos. They aim to make the complex simple so that the information is accessible and keeps the attention of viewers. It, therefore, enhances not only the retention and understanding of the audience but also the engagement and conversion rates.

3. What industries can benefit from Cputek’s animated explainer video services? 

One of the dynamic animation companies in Kolkata, Cputek is proud to craft Animated Explainer Videos across Software Development, Food & Beverage, Wellness, and Education Industries. This is what helps Cputek understand and cater to the needs of every different sector in a unique way, one that makes the explainer videos compelling and that is in perfect agreement with brand objectives and audience expectations.

4. How does Cputek ensure that their animated explainer videos stand out?

As the leading animated explainer video maker in Kolkata, Cputek keeps trying its hands at making custom animated explainer videos that are not just pretty-looking but also very strategic to our client’s marketing goals. This delves into in-depth research, creative storytelling, and exploiting the latest animation techniques to ensure each video captures the brand essence and drives the brand message home. Cputek’s commitment to innovation and excellence ensures that our client’s videos stand out in the digital landscape.

Posted on by Suchismita Sinha

10 Types of Animations [With inspiring examples]

You have probably heard and even enjoyed the animated content of the following studios – Walt Disney, Pixar (Toy Story), Barre Studios (Tom and Jerry), and Studio Ghibli (My Neighbor Totoro). They are considered the pioneers who saw and brought to light the endless potential of animation.

Do you remember any brand using animation as a medium of their marketing campaign? Coca-Cola and Kelloggs’ are believed to be among the firsts who used animation in marketing. There are other brands like Slack, Starbucks, Nike, Microsoft, Amazon, and many others that leverage animation videos for marketing their products. 

Why Animation is used in marketing? 

Something that is visually appealing sticks around our minds for longer than just a piece of written content. Animation helps you simplify the complex features of your product and present your brand message in a simple format. 

Other reasons for using animation in your marketing strategy are –

  1. It increases audience engagement. 
  2. Can be shared across all platforms. 
  3. Produces content that sticks with us.
  4. A better and cost-effective approach to increased brand awareness. 
  5. Innovative way to stand out. 

If you need animation videos for marketing your products or services, check out the portfolio of animation companies in Kolkata. 

The best practices of different types of animation styles that you can use in marketing campaigns are given below. 

2D Animation 

Best for: explainer videos, product demos, and mascots representing brand personality. 

Why it works: Familiar. It creates characters that seem funny, and that viewers can instantly resonate with. 

3D Animation 

Best for: Product launches, provides intuitive brand experience, easy visual demonstration of product features and use cases. 

Why it works: 

Stop Motion 

Best for: Unique brand identity, targeting a specific niche audience, promoting handmade products, and others.

Why it works: Provides a charming feel, and helps your brand stand out by adding a personal touch to marketing campaigns. 

Claymation 

Best for: Best for promoting family-friendly products or services, offers a warm brand image.

Why it works: Similar to stop motion. 

Typography Animation 

Best for: Event promotions as it has short, attention-grabbing content, and highlight key brand messages. 

Why it works: Visually appealing ways to represent text-based information. Works well for grabbing eyeballs in a short time frame. 

Whiteboard Animation 

Best for: Explainer videos, product demos, simplifying complex concepts. 

Why it works: Offers an engaging way to explain complex concepts that build accountability and trust among viewers. 

Motion graphics 

Best for: Infographics, data visualization, technical product demos, and explainer videos with a professional touch. 

Why it works: Represents data and abstract concepts to life in a visually compelling manner, hence best for breaking down core technical data.

Rotoscope Animation 

Best for: Targets sophisticated niche-based audience, offers artistic brand image, and promotions with a focus on realism. 

Why it works: Visually striking because of a mix of realism and artistic style.

Flipbook Animation 

Best for: Simple explainer videos, low-budget animation marketing with a touch of creativity. 

Why it works: Quick way to create engaging content for your audience. 

Puppet Animation 

Best for: Target specifically children’s products to work well, offering a magical brand image. 

Why it works: The detailed hand movements instantly create a sense of strong emotional connection between the product and your target audience. 

Posted on by Suchismita Sinha

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