2D Animation - CPUTEK PVT LIMITED

Hand-Drawn vs CGI in the Largest Animation Studios – What’s Winning?

Introduction

Years ago, animation began with simple flip books—sequential drawings that gave the illusion of motion when flipped quickly. From there, the journey moved into cel animation, painstakingly crafted by artists frame by frame. Today, the art has evolved into CGI—computer-generated imagery that delivers hyper-realistic motion and depth, changing how we experience animated stories.

As the landscape of animation changes, animation studios like Disney, Pixar, DreamWorks, and Studio Ghibli have become pioneers of their respective styles. While some fully embraced the digital shift, others have continued to preserve traditional hand-drawn artistry.

This evolution raises a compelling question: Has CGI become the new standard, or does hand-drawn animation still hold its artistic ground?

Data Point: According to Allied Market Research, the global 3D animation market stood at $18.9 billion in 2021 and is projected to reach $51 billion by 2031—a clear indicator of how digital animation is shaping the future.

The Golden Age of Hand-Drawn Animation

Before high-powered render engines and digital rigs, animation was crafted by hand—literally. Hand-drawn animation involves creating each frame manually, typically at 12–24 frames per second. It’s an art form built on precision, rhythm, and style. Despite the effort involved, the results have often defined cinematic milestones.

Consider Disney classics like The Lion King (1994) and Beauty and the Beast (1991)—films that not only captured hearts worldwide but also showcased the emotional power of expressive, human-made drawings. Meanwhile, in Japan, Studio Ghibli mastered this technique, becoming globally renowned for its artistry and storytelling depth.

Case Study:

Ghibli’s Spirited Away (2001), fully hand-drawn, became a worldwide sensation. It won the Academy Award for Best Animated Feature and earned $395 million at the global box office. Fast forward to 2023, their film The Boy and the Heron proved that traditional animation still resonates. Despite being fully hand-drawn, it grossed $165 million, reinforcing the global appetite for this nostalgic and emotional style.

Hand-drawn animation, while no longer the default for many video production companies, continues to carry unmatched cultural weight and artistic charm. Its uniqueness lies in imperfection—every stroke feels personal.

The Rise and Reign of CGI

As animation embraced technology, CGI quickly emerged as the dominant force. The process involves multiple steps: 3D modeling to shape characters and environments, rigging to allow movement, lighting to simulate natural shadows and highlights, and rendering to produce final images. Together, these steps create highly polished, lifelike visuals.

The advantage lies in speed, scalability, and realism. Unlike hand-drawn frames that must be crafted individually, CGI assets can be reused, modified, and repurposed efficiently. It also allows for complex camera movements, visual effects, and consistency across scenes.

Major animation studios such as Pixar, DreamWorks, and Illumination have made CGI their default production method. The results speak volumes.

Examples:

Frozen II (2019): CGI, global box office revenue of $1.45 billion.
Minions: The Rise of Gru (2022): CGI, earned $940 million globally.
Toy Story 4 (2019): CGI, won the Academy Award for Best Animated Feature, grossed $1.07 billion.

Stat:

Over 90% of animated films released by major studios in the last decade have used CGI, reflecting the widespread industry shift.

The preference is not just stylistic—video production companies favor CGI for its flexibility in storytelling and efficiency in high-volume content creation.

Production Economics: Cost, Time, and Manpower

When it comes to production logistics, the contrast between hand-drawn animation and CGI becomes even clearer.

Hand-drawn animation demands immense manual effort. At 12–24 unique drawings per second, even a one-minute sequence could involve over 1,000 illustrations. This approach typically requires more artists and more time, increasing the overall cost per minute of footage.

On the other hand, CGI involves a significant upfront investment in technology, software, and hardware. However, once the character models and environments are created, they can be animated, rendered, and reused with far less manual input. Over time, this makes CGI more scalable and cost-effective.

Example:

The Princess and the Frog (2009), a traditionally animated film, had a production budget of $105 million and grossed $270 million globally.
In comparison, Frozen (2013), created using CGI, cost around $150 million but earned over $1.28 billion worldwide—showing a significantly greater return on investment.

This economic advantage explains why both animation studios and video production companies increasingly turn to CGI for large-scale projects.

Storytelling, Style, and Audience Perception

The storytelling format and visual style of a film heavily influence how audiences connect with it. CGI has become synonymous with realism and immersive detail. Films like Avatar or Lightyear showcase expansive worlds with complex lighting and dynamic camera work—features made possible by advanced rendering techniques.

In contrast, hand-drawn animation retains a unique artistic identity. Its imperfections, stylized lines, and personal touch offer a sense of charm and emotional nostalgia that CGI sometimes lacks. Many anime titles and children’s series still prefer this approach because the target audience associates it with warmth and tradition.

Audience insight:

A 2022 YouGov survey revealed that 61% of viewers aged 30 and above felt more emotionally connected to hand-drawn films from their childhood. This perception reinforces why some animation studios continue to support 2D content in specific genres, even as CGI leads the market.

The emotional tone, artistic vision, and audience expectations often dictate the technique, with video production companies choosing based on the story they want to tell.

Case Study Comparison: Disney & Pixar

When comparing the approach of two of the most influential animation studios, the transition from hand-drawn to CGI becomes clearly visible.

Disney dominated the 1990s with hand-drawn hits like The Lion King and Mulan. However, after the 2010s, it shifted almost entirely to CGI. Titles like Tangled, Frozen, and Moana not only became box-office successes but also reshaped the studio’s creative direction.

Pixar, on the other hand, was built around CGI from the beginning. Toy Story (1995) was the world’s first full-length CGI animated feature. Its success marked a turning point, proving that digital characters could drive emotional, narrative-driven stories.

Comparison Example:

The Princess and the Frog (2009), Disney’s return to hand-drawn animation, earned $270 million globally and received positive reviews. However, it didn’t match the commercial success of CGI counterparts.

Frozen (2013), created with CGI, grossed over $1.28 billion and generated massive merchandising revenue, including toys, apparel, and theme park integration.

Disney’s 2012 short film Paperman attempted to merge both techniques. It used hand-drawn lines over CGI models, creating a visually distinct hybrid. The film won the Academy Award for Best Animated Short, suggesting that combining traditional warmth with digital precision could be a path forward.

Hybrid Approaches: The Future of Animation?

As technology evolves, animation studios are no longer bound to choose strictly between CGI and 2D Animation. A growing trend is the fusion of both techniques to achieve new artistic styles and visual effects.

Films like Klaus (Netflix, 2019) use 2D character animation enhanced by CGI-driven lighting to create a three-dimensional feel while maintaining the softness of hand-drawn art. Spider-Man: Into the Spider-Verse (Sony, 2018) took this further by integrating comic book textures, frame-breaking compositions, and stylized motion to deliver a groundbreaking aesthetic.

Data point:

Spider-Verse earned $375 million worldwide and received widespread praise for its visual experimentation. It also won the Academy Award for Best Animated Feature, demonstrating that audiences appreciate innovation over convention.

For video production companies, this hybrid model allows creative flexibility. They can blend the emotional depth of traditional techniques with the visual impact and scalability of CGI—offering the best of both worlds.

Conclusion

CGI has become the dominant force in modern animation, driven by economic efficiency, scalability, and widespread audience appeal. Its realistic rendering and technical flexibility make it the go-to choice for major animation studios and blockbuster productions. Yet, hand-drawn animation endures—especially in niche genres, indie productions, and global markets like Japan—where its emotional depth and artistry still captivate viewers. Ultimately, the choice between CGI and hand-drawn is not about superiority, but storytelling. As technology evolves, the future lies in hybrid approaches that combine traditional craftsmanship with digital innovation, offering fresh creative possibilities to storytellers and video production companies alike.

FAQs

1. Why do most modern animation studios prefer CGI?

CGI offers faster production pipelines, reusable assets, and more realistic visuals, making it more cost-effective and scalable for large studios.

2. Are hybrid animation styles becoming more common?

Yes. Films like Spider-Man: Into the Spider-Verse and Klaus show how blending 2D and CGI can create visually innovative and award-winning results.

3. Can small video production companies use CGI?

Absolutely. With accessible software and cloud rendering tools, even small video production companies can now produce high-quality CGI content.

Suchismita Sinha

By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)

cputek.in

Posted on 16/06/2025 by Suchismita Sinha

Types of Animation

The World of Animation: A Visual Journey Through Its Many Forms

Animation is more than just moving images—it’s a powerful storytelling tool that has transformed the way we consume media. From blockbuster films and television series to marketing campaigns and educational content, animation brings ideas to life in ways that captivate and engage audiences across different industries.

Over the years, animation technology has evolved, giving rise to a wide range of animation styles. Whether it’s a hand-drawn 2D animation, a high-end 3D CGI production, or even AI-driven animation, each type of animation serves a unique purpose in entertainment, business, and education. Today, businesses use animation to simplify complex concepts, video marketers leverage animation to increase audience engagement, and industries like healthcare and engineering utilize animation for training and visualization.

But with so many animation techniques available, it’s essential to understand the different types of animation and how they work. That’s why we’ve created an informative infographic to break down each animation style and its applications.

Why Animation Matters More Than Ever

With the rise of digital transformation, animation has become an integral part of various industries. Here’s why animation is more relevant than ever:

Engaging Content for Video Marketing – Animated videos are more engaging than static content, making them a powerful tool for video marketing and social media promotions. Businesses use explainer videos, motion graphics, and VFX animation to grab attention and enhance brand communication.
Enhanced User Experience (UX) and UI Animation – Websites and apps utilize micro animations and UI animations to improve user experience and make digital interactions more intuitive.
AI-Driven Animation & Automation – With advancements in AI-powered animation, machine learning, and intelligent automation, the animation industry is evolving at a rapid pace. AI tools help animators create lifelike movements, streamline workflows, and reduce production time.
Educational & Industrial Applications – Animation is widely used in e-learning, healthcare, and engineering to visualize complex processes that are difficult to explain with traditional methods.

Explore the Different Types of Animation in Our Infographic

Understanding different animation techniques is crucial for anyone involved in video production, digital marketing, UI/UX design, or visual storytelling. To make learning easier, we’ve compiled a visually engaging infographic that explores the 12-15 different types of animation, their features, and their real-world applications.

Whether you’re a video marketer, UI designer, student, or animation enthusiast, this infographic will provide you with a comprehensive overview of animation styles and how they shape the digital world.

So, if you’re curious about animation and want to learn more in an engaging format, scroll down to explore our detailed infographic. Discover how different animation styles bring creativity to life and get inspired for your own projects!

Conclusion

Animation continues to evolve, blending creativity with cutting-edge technology like AI, APIs, and automation. As industries increasingly rely on animation for storytelling, branding, and user engagement, understanding its various types becomes more valuable than ever.

Suchismita Sinha

cputek.in

Posted on 14/04/202514/04/2025 by Suchismita Sinha

The Most Iconic 2D Animated Characters of All Time

Introduction

Animation has a way of capturing hearts, especially through well-designed characters. 2D animation is timeless. It’s colorful, simple, and perfect for children’s stories. Great 2D characters are not just drawings. They tell stories, spark imagination, and connect with emotions.

In this blog, we will explore the principles of character design and highlight iconic examples. We will also explain how Cputek, one of the best animation companies in Kolkata, creates memorable, kid-friendly characters using technical expertise.

Whether you are looking for an explainer video maker or need creative insights, this blog will help you understand the craft behind these characters, much like behind the scenes.

Principles of 2D Character Design

Creating memorable characters requires a perfect balance of artistic creativity and technical expertise. At Cputek, a leading animation company in Kolkata, we excel in applying these principles to design characters that resonate with audiences of all ages.

Here’s how we approach it.

1. Simplicity

Simple designs are not only visually appealing but also technically efficient for animation. By using basic geometric shapes, characters like Mickey Mouse (circles) and SpongeBob SquarePants (rectangles) are easy to recognize and animate.

At Cputek, we ensure simplicity in our character designs to optimize animation workflows, especially for projects like 2D explainer videos, where smooth and clear visuals are crucial for conveying messages effectively.

Insight: We use vector-based tools like Adobe Illustrator and Animate to ensure that even the simplest characters are scalable and retain quality across all screen sizes.

2. Exaggeration

Exaggeration is key to making characters expressive and engaging. For instance, Bugs Bunny’s oversized ears and wide grin amplify his mischievous personality. In the world of explainer video companies, exaggeration is a vital tool to highlight emotions or actions, ensuring that the audience easily understands the message.

At Cputek, we enhance character expressions using advanced rigging techniques in software like Toon Boom Harmony. This allows us to stretch, squash, and distort a character’s features without losing visual quality.

Insight: Our team uses onion-skinning tools to test exaggerated movements frame by frame, ensuring fluid motion and appealing visuals.

3. Color Psychology

Colors play a significant role in shaping emotions. For example, Donald Duck’s combination of white and blue conveys trust and approachability, making him endearing to audiences. At Cputek, we focus on color schemes that evoke the right emotions for specific target audiences.

Whether it’s cheerful pastel colors for kids or bold tones for corporate animated explainer video makers, our choices are deliberate and impactful.

Insight: We use digital painting software like Adobe Photoshop and Procreate to experiment with color palettes. Additionally, color grading in After Effects ensures consistency across all frames.

4. Silhouette Recognition

A strong silhouette ensures a character is instantly recognizable, even in its simplest form. Think of Tom and Jerry or Pikachu, both are iconic because their shapes stand out. For our clients, especially those seeking animation explainer video makers, we prioritize silhouette design to enhance brand recall and storytelling.

Insight: Our designers utilize grayscale previews during the design process to test silhouette clarity before finalizing the details. This approach ensures that the character remains distinct, even in low-light animations or simplified renderings.

5. Appeal

The appeal makes characters unforgettable. Whether it’s Homer Simpson’s lovable imperfections or Scooby-Doo’s quirky charm, appeal ensures a lasting connection with the audience.

At Cputek, we integrate appealing design elements such as expressive eyes, playful proportions, and relatable features to create characters that leave a mark.

Insight: We use Autodesk Maya and Blender to experiment with facial expressions and test different iterations of a character’s appeal through mock animations.

6. Personality

A character’s design reflects its personality. For instance, SpongeBob’s square shape mirrors his quirky and lively nature. At Cputek, we craft characters with distinctive features that communicate their traits instantly.

This is especially important for explainer video creators, where character personality drives audience engagement and understanding.

Insight: Our team uses storyboarding tools like Storyboard Pro to map out personality traits visually before production. We also incorporate layered rigging, which allows for detailed facial expressions and gestures that bring the character’s personality to life.

Why Choose Cputek for Character Design?

At Cputek, we blend technical expertise with creative artistry to design characters that stand out. Our team specializes in creating visually appealing, emotionally engaging, and technically robust characters for projects ranging from TV animation to explainer videos.

End-to-End Solutions: From concept art to final animation, we handle every step of the process with precision.
State-of-the-Art Tools: We use industry-leading software like Toon Boom Harmony, Adobe Animate, and Blender to ensure the highest quality output.
Customizable for Explainers: Our characters are tailor-made for animated explainer video makers, ensuring they communicate ideas effectively and leave a lasting impression.

When you partner with Cputek, you are getting stories, emotions, and visuals that connect with audiences worldwide. Whether you need an animation explainer video maker or a trusted partner among explainer video companies, we are here to help you create engaging visual stories.

Top 10 Iconic 2D Characters and Their Design Insights

The Golden Age of Animation (1920s–1960s) shaped 2D animated characters by giving us legendary cartoon characters and techniques that still influence designs today.

1. Mickey Mouse

Design: Mickey is a mix of circles—head, ears, and body. This makes him simple and friendly.

Impact: As one of the first animated stars, Mickey represents happiness.

Technical Aspect: Modern tools like Adobe Animate or Toon Boom Harmony make recreating such designs easier for animation companies in Kolkata.

2. Tom and Jerry

Design: Tom’s tall body contrasts Jerry’s tiny form, showing the classic predator-prey relationship.

Impact: Their slapstick humor transcends language barriers.

Use in Videos: These dynamics inspire explainer video makers to create fun, engaging storytelling.

3. Bugs Bunny

Design: Bugs has a thin body, long ears, and expressive eyes.

Impact: His sarcastic humor connects with all age groups.

Design Tools: Explainer video companies often use character rigs to animate similar movements efficiently.

4. Scooby-Doo

Design: Scooby’s clumsy posture and oversized features add to his goofy charm.

Impact: He’s a symbol of friendship and mystery-solving.

Animation Tip: Walk cycles and facial expressions play a big role in making such characters relatable.

5. SpongeBob SquarePants

Design: His square shape reflects his quirky, innocent personality.

Impact: SpongeBob’s optimism makes him lovable.

Technical Tools: Texture overlays add depth to designs, a technique often used by animation explainer video makers.

6. Homer Simpson

Design: Homer’s round features match his lazy and humorous personality.

Impact: He’s a relatable character for adults.

Relevance: Shows like The Simpsons inspire animated explainer video makers to create humorous content.

7. Donald Duck

Design: His sailor suit and expressive face make him visually appealing.

Impact: Donald’s temper tantrums add humor and relatability.

Pro Tip: Designers often animate his bill to emphasize speech, a technique used in lip-syncing.

8. Pikachu

Design: Pikachu’s round shape, big eyes, and red cheeks make him irresistible.

Impact: As a Pokémon mascot, Pikachu represents adventure.

Technology Insight: Explainer video creators use frame-by-frame techniques to show Pikachu’s quick movements.

9. Fred Flintstone

Design: His rugged, prehistoric look fits the Stone Age theme.

Impact: Fred’s relatable family life and humor make him timeless.

Animation Insight: Background design plays a vital role in showcasing Fred’s world, something explainer video companies focus on.

10. Tweety Bird

Design: Tweety’s big head and small body emphasize innocence.

Impact: His cleverness contrasts Sylvester’s clumsiness, adding depth.

Use in Explainers: Contrast in designs (like Tweety vs. Sylvester) enhances storytelling.

How Cputek Designs Memorable 2D Characters

At Cputek, we combine creativity and technology to craft captivating 2D characters. Here’s how we do it, along with why each step matters;

1. Research and Storyboarding

How We Do It: We analyze the target audience’s preferences and cultural nuances to design relatable characters. Storyboarding tools like Storyboard Pro map out character movements, interactions, and actions before the production phase.
Why It Matters: Storyboarding ensures that characters align with the audience’s expectations and storytelling goals, especially for explainer video creators.

2. Digital Tools

How We Do It: We use industry-standard software like Toon Boom Harmony, Adobe Animate, and After Effects for precise character modeling and animation. Tools like vector-based graphics ensure scalability without losing quality.
Why It Matters: These tools deliver high-quality animations for explainer video companies, ensuring smooth visuals across platforms.

3. Iterative Process

How We Do It: We develop multiple sketches and refine them using feedback loops. Techniques like onion skinning ensure continuity in animations during the refinement process.
Why It Matters: Iterative workflows allow adjustments to character appeal, ensuring maximum audience engagement.

4. Focus on Kid-Friendly Features

How We Do It: Exaggerated eyes, rounded shapes, and vibrant colors are integrated to make characters visually appealing to kids. We use color psychology and emotional mapping in design.
Why It Matters: These features foster an emotional connection, vital for children’s animated explainer video makers.

5. Seamless Animation

How We Do It: Frame-by-frame animation and rigging techniques bring characters to life with fluid movements and consistent expressions. Lip-syncing tools ensure precise dialogue animations.
Why It Matters: Smooth animation enhances storytelling, helping audiences focus on the narrative.

6. Customization for Explainers

How We Do It: We design mascots and guides tailored to simplify complex ideas. Visual metaphors and minimalistic designs are integrated to complement educational content.
Why It Matters: Customization helps explainer video makers create engaging, informative, and accessible visuals.

By blending artistic creativity with technical expertise, Cputek, a trusted animation company in Kolkata, ensures every character becomes a memorable part of the story. Let us bring your vision to life!

Why Choose Cputek?

As one of the top animation companies in Kolkata, Cputek delivers exceptional 2D character designs and animations tailored to your needs. Here’s why we stand out:

1. Expertise in Multiple Formats: We specialize in creating 2D characters for explainer videos, TV shows, educational content, and marketing campaigns. Our designs are versatile and crafted to fit various purposes seamlessly.

2. Advanced Technology: We use innovative tools like Toon Boom Harmony, Adobe Animate, and After Effects for precise character animation, ensuring smooth movements, scalability, and high-quality outputs.

3. Customization for Explainer Videos: As a trusted animated explainer video maker, we craft unique, brand-aligned characters to simplify complex ideas and keep audiences engaged.

4. Focus on Quality and Creativity: Every project undergoes an iterative process, including storyboarding, feedback integration, and meticulous quality checks.

5. Efficient Production Process: Our production process uses techniques like rigging, onion-skinning, and frame-by-frame animation to create polished, professional visuals.

FAQs

1. What makes Cputek stand out among animation companies in Kolkata?

Cputek specializes in high-quality 2D animation and explainer videos using tools like Toon Boom Harmony and Adobe Animate. From kid-friendly characters to educational and marketing content, we focus on creativity, precision, and client satisfaction.

2. How does Cputek craft explainer videos as an animation explainer video maker?

Cputek creates custom, engaging explainer videos that simplify complex ideas. Using tools like Storyboard Pro and precise animation techniques, we ensure seamless transitions, lip-syncing, and impactful storytelling to communicate your message effectively.

3. Why should I choose Cputek for explainer video creators?

Cputek specializes in custom explainer videos with unique designs, vibrant visuals, and smooth animations. Our expertise ensures clear messaging and engaging content for businesses and education, making your videos stand out.

Conclusion

Great characters make lasting impressions, just like these 2D cartoon characters did. Whether it’s the charm of Mickey Mouse or the cuteness of Pikachu, 2D animation continues to inspire creative minds. With the right blend of design principles and technology, our Cputek team ensures every character we create becomes a star.

Suchismita Sinha

cputek.in

Posted on 30/01/202530/01/2025 by Suchismita Sinha

The Evolution of 2D Animation Techniques

Whenever we scroll through social media or browse a website, 2D animation videos as ads appear in our feeds. These videos look awesome sometimes (except the promotional ones, we sometimes hate it too). However, have you ever wondered where these 2D animations came from? What did they look like in the past? What are the iconic names in history that have marked a memory throughout our previous generation?

Well, running a digital marketing agency in Kolkata, we thought of exploring the roots of 2D animation and penned it down in case you also find it interesting.

The Evolution of 2D Animation Techniques

From flipbooks to AI and different software-generated videos, 2D animation has covered a very interesting journey so far. As explained below,

1. The Dawn of Animation: Flipbooks and Zoetropes

Before the big studios and fancy technology, animation had humble beginnings. The flipbook was one of the first ways people could create the illusion of movement. By flipping through pages with drawings, each one slightly different, the human eye would blend them into motion.

Example: One of the earliest flipbooks was created by John Barnes Linnett in 1868, where a horse appeared to gallop as the pages were turned. Even in the Taare Zameen Par movie, we have seen flipbooks as a creative art.

The zoetrope came around in the 1830s, a spinning drum with images inside. As it spun, you could see animated images through slits. It was like a prehistoric movie projector!

2. The Birth of Traditional Animation: Hand-Drawn Cel Animation

Hand-drawn cel animation was where animation took off. Artists would draw each frame of an animation on separate sheets of transparent celluloid, known as “cels”. These “cels” were then layered on top of static backgrounds, making the movement look fluid.

Example: Disney’s Snow White and the Seven Dwarfs (1937) was the first full-length feature film created with this technique. It required over 250,000 hand-drawn frames!

3. The Golden Age of Cartoons: Disney and Warner Bros.

The 1930s to the 1950s were the “Golden Age” of animation. Big names like Walt Disney and Warner Bros. made animated films and shorts a cultural staple. Traditional cel animation was used here, with many animators working together to create individual frames.

For iconic cartoons like Mickey Mouse, studios used synchronized sound with animation, making the movement feel more lifelike.

Example: Mickey Mouse first appeared in Steamboat Willie (1928), one of the first cartoons with synchronized sound. On the other hand, Looney Tunes introduced classic characters like Bugs Bunny and Daffy Duck, which shaped American cartoon humor.

4. The Rise of Limited Animation: Exploring New Styles

As demand for animated content grew, studios needed ways to cut costs. Limited animation was born out of necessity. Instead of animating every frame, only the essential movements were animated, (for example, a character’s arms or legs might stay still while only the head or torso moves) making characters appear more “jerky” but saving a lot of time and resources.

Example: Shows like The Flintstones (1960) used limited animation techniques. While the movement was less fluid than earlier Disney films, the style became a popular and cost-effective way to create TV cartoons.

5. The Computer Age: Digital Ink and Paint

The 1980s saw a breakthrough in animation with the introduction of digital tools. Digital ink and paint replaced the traditional method of painting each cel by hand. This made the process faster and more accurate. Animators started scanning hand-drawn artwork into a computer and then digitally painting it.

Example: Disney’s The Little Mermaid (1989) was one of the first animated films to use digital ink and paint, making the colors richer and more vibrant than ever before.

6. The Digital Revolution: Software and Tools

By the 1990s, animation was fully embracing computer technology. Software like Adobe Flash and Toon Boom allowed animators to create animations faster and with more flexibility.

Animators were empowered to create vector-based animation which means the images could be resized or altered without losing quality. This opened up new possibilities for animated series and movies, pushing the limits of creativity.

Example: The Simpsons (1989-) used early computer tools in some of its production, combining hand-drawn art with digital technology to speed up the animation process.

7. The Rise of Vector Graphics: Clean Lines and Scalability

Vector graphics, which use mathematical equations to create images instead of pixels, became popular in animation. This made it possible to scale images without losing quality and kept the animation clean and smooth. Here, artists use paths, lines, and points, and the computer calculates how to animate these shapes.

Example: South Park (1997-) is known for using vector graphics. The show’s simplistic, cut-out style makes it easy to animate quickly, and the use of vector-based animation ensures crisp lines in every scene.

8. Rotoscoping: Tracing Live Action for Realistic Movement

Rotoscoping is an animation technique where animators trace footage of live-action scenes frame-by-frame to create realistic movements. This method can blend the line between reality and animation, giving a very lifelike look to the animation.

Example: A Scanner Darkly (2006) used rotoscoping to create a surreal, animated look over live-action footage, with actors like Keanu Reeves appearing in animated form.

9. Cut-Out Animation: Bringing Paper to Life

Cut-out animation involves moving pieces of paper or other flat materials frame by frame to create movement. Each frame would involve repositioning the shapes slightly to simulate movement, similar to traditional stop-motion. While this may sound simple, it requires precision and creativity.

Example: South Park (1997-) originally started as a stop-motion cut-out animation before moving to digital techniques. The show’s characters were made from paper cut-outs, which were moved slightly between each shot.

10. 2D Animation in the 21st Century: Hybrid Techniques and Innovation

Today, 2D animation is a mix of traditional methods and cutting-edge digital tools. Animators combine hand-drawn techniques with software to create more dynamic and fluid animations. There’s also a blending of 2D with 3D elements, pushing the boundaries of what’s possible.

Example: Spider-Man: Into the Spider-Verse (2018) uses 2D and 3D animation techniques in a groundbreaking way, creating a visual style that feels like a comic book come to life, with depth, texture, and movement blending seamlessly.

Watch out for the infographic below for a shorter and comprehensive brief history of 2D animation video techniques.

Suchismita Sinha

cputek.in

Posted on 24/01/202524/01/2025 by Suchismita Sinha

Are 2D Animated Characters Outdated in the Age of 3D and AI?

Introduction

If you still remember your favorite 2D animated characters from your childhood comic books and cartoons. In that case, that means 2D animated characters can not get replaced, but may be outdated in the age of 3D and AI.

Even though 3D and AI are becoming increasingly popular in branding, and are being used more and more in marketing, the demand for 2D animated characters will remain in the upcoming years.

Millennials are greatly associated with 2D animated characters from a young age. This is why they can identify and relate to them more easily than with 3D and AI-generated characters.

It’s simple. If you are targeting ad campaigns or your ideal customer persona is millennials born between 1981 and to early 20s, 2D animated characters can increase your sales wonderfully.

As a professional animation company in Kolkata, we have crafted many unique 2D animated characters for our clients’ branding and marketing campaigns. In today’s blog, we have elaborated on several factors related to 2D animation characters in explainer videos, the growing competition between 3D and AI, and what the future of 2D animation will look like a few years down the line.

The Unique Power of 2D Animation

There’s something timeless about 2D animation. It’s simple, relatable, and often feels warmer compared to its sleek 3D or AI-generated counterparts (not alternatives). Think about classic cartoons like Tom and Jerry or The Simpsons. They don’t just entertain us, they’ve created an emotional bond with their audiences over decades.

This emotional connection is a big reason why many brands, especially companies of an explainer video maker and animation companies in Kolkata, still rely on 2D animation for storytelling.

Take explainer videos, for example. When a company wants to simplify a complex idea, using a 2D animated explainer video maker often results in better engagement. The simplicity and clarity of 2D visuals make it easier for viewers to understand the message without distractions.

The Rise of Explainer Videos

Explainer videos have become a must-have for businesses. Whether you’re a tech startup explaining how your app works or a non-profit sharing your mission, explainer video companies know that animation is one of the best ways to get the message across. Animated explainer video makers often lean towards 2D because it’s approachable and cost-effective. Unlike 3D or AI, 2D animation doesn’t overwhelm viewers with too much detail. Instead, it focuses on the core story. This is a trait that resonates deeply with audiences.

Brands like Dropbox and Slack have used 2D animated explainer videos to explain their services, and these videos have become iconic. They are simple, engaging, and get the point across quickly, instead of beating around the bush. Explainer video creators in Kolkata often work on similar lines, blending creativity with practicality to help brands stand out.

The Rise of 3D and AI Animation

Now, let’s talk about 3D and AI. Sure, these technologies are game-changers. 3D animation offers depth, realism, and wow-factor visuals that are perfect for movies and high-budget advertising.

AI, on the other hand, is changing the way animations are created, making processes faster and smarter. Tools like Runway ML and NVIDIA’s Omniverse let creators produce jaw-dropping graphics with minimal effort.

However, 3D and AI often come with a hefty price tag and steep learning curves. They’re fantastic for large-scale projects but aren’t always the best fit for smaller businesses or personal stories. This is where 2D animation still reigns supreme.

Many explainer video companies and animation explainer video makers stick to 2D because it’s not just about creating something visually stunning; it’s about connecting with viewers in a way that feels personal and authentic.

Why Businesses Still Love 2D Animation

Let’s dig into why businesses, especially smaller ones. Choose 2D animation over 3D and AI. Firstly, it’s cost-effective. Hiring an animated explainer video maker specializing in 2D animation is often more affordable than building a 3D or AI-driven project. Moreover, 2D projects usually have quicker turnaround times, which is a big win for brands looking to hit the market faster.

Then there’s the emotional factor. 2D characters are often more expressive and relatable. A simple animated character with big eyes and exaggerated emotions can evoke feelings that high-tech 3D models sometimes fail to capture.

Animation companies in Kolkata, for instance, have mastered this art. They know how to use 2D to make stories that stick with viewers long after the video ends. A great example is the animated explainer video for Amazon to train their employees in their Chemical Safety Compliance Training Program. They used 2D animation to simplify their message and make it fun.

The result? A massive reduction in employee turnover, and increased engagement with the profound knowledge of safety tips gained from their training module.

Mixing Old with New to Form A Winning Strategy

Here’s where it gets exciting. Many explainer video creators are now blending 2D animation with AI tools to get the best of both worlds. AI can speed up tasks like lip-syncing or background creation, while 2D artists focus on the creative aspects that make the animation emotionally engaging. Companies of explainer video makers in Kolkata are leading the charge, combining traditional artistry with modern tech to produce stunning videos that feel both fresh and familiar.

For example, Adobe Animate and Toon Boom Harmony; popular tools for 2D animation, now integrate AI features to simplify workflows. These tools help explainer video companies deliver high-quality content faster, without losing the personal touch that 2D animation offers.

The Future of 2D Animation

So, is 2D animation outdated? Not even close to the brands whose ideal customers belong to the mid-80s era. As new technologies emerge, 2D animation is finding new ways to stay relevant.

From explainer videos to marketing campaigns, 2D animation continues to be a favorite for businesses and creators who value simplicity and emotional connection over flashy visuals.

One of the most exciting trends is the rise of interactive 2D animations. Platforms like Rive and LottieFiles allow developers to create interactive animations for apps and websites, making the experience more engaging. Many animation companies are already exploring these tools to create content that stands out.

FAQs

1. Why is 2D animation still popular among businesses?

2D animation remains a favorite because it’s cost-effective, emotionally engaging, and relatable. Animation companies in Kolkata and explainer video makers often choose 2D for its simplicity, which helps businesses connect with their target audience. For example, many explainer video creators use 2D animation for clear storytelling in marketing campaigns, ensuring viewers easily understand complex ideas without being overwhelmed by excessive visuals.

2. How do animation companies in Kolkata combine AI with 2D animation?

Explainer video creators in Kolkata are using AI tools to enhance 2D animation workflows. By integrating software like Adobe Animate and Toon Boom Harmony, these companies create animations faster while keeping the hand-drawn charm intact. Animated explainer video makers blend AI-driven processes like lip-syncing and background generation to produce videos that are fresh, engaging, and perfect for marketing needs.

3. What makes 2D animation effective for explainer videos?

2D animation stands out for its simplicity and emotional appeal. Explainer video makers and animation companies in Kolkata use 2D to convey complex ideas in an easy-to-digest format. Brands like Dropbox and Zomato have successfully used animated explainer videos to increase engagement and customer understanding. The approachable style of 2D helps explainer video creators connect with audiences more effectively than overly detailed 3D visuals.

Conclusion

At the end of the day, it’s not about choosing between 2D, 3D, or AI characters. Each has its strengths and serves different needs. But when it comes to creating stories that connect with people on an emotional level, 2D still has the upper hand.

It’s relatable, timeless, and cost-effective, qualities that make it a go-to choice for explainer video creators and businesses worldwide.

Whether you’re a startup looking for an animation explainer video maker or an established brand searching for explainer video companies, 2D animation remains a powerful tool to communicate your message effectively. And with the talent and creativity coming out of animation companies in Kolkata, the future of 2D animation looks brighter than ever.

About Us

Cputek Pvt. Ltd. is a leading animation company in Kolkata, specializing in 2D animation explainer videos that bring your ideas to life. Since 2019, we’ve delivered creative branding, web design, and digital solutions to over 300+ clients worldwide, helping businesses captivate audiences with impactful storytelling and cutting-edge designs.

Suchismita Sinha

cputek.in

Posted on 03/01/202503/01/2025 by Suchismita Sinha

How 2D Animation Characters Enhance Storytelling in Explainer Videos

Introduction

How many of you enjoyed comic books in childhood? Do you still remember that large character (Sabu) from Chacha Chaudhary?

This is the magic of animated characters. They can easily leave an indelible mark in our memory (if not lives) in many ways.

This is why big brands have used character animation strategically. With our eyes closed, we can all visualize the Amul Girl dancing happily with a piece of bread in her hand, her appealing eyes asking to spread the butter over her bread.

As of now, I hope you understand the power of character animation. In this blog, we have explained why 2D animation characters should stand at the center stage of an explainer video. Happy reading.

What Are 2D Animation Characters?

2D animation characters are flat, two-dimensional figures brought to life through sequential images. By displaying these images rapidly, they create the illusion of movement. This technique has been a staple in storytelling, from classic cartoons to modern digital media.

In marketing, 2D animated characters offer a unique advantage. Their engaging and relatable nature can simplify complex ideas, making them more accessible to audiences. This approach captures attention and improves brand recognition and emotional connection with consumers. By incorporating 2D animation, businesses can effectively convey their messages in a memorable and impactful way.

A professional animation explainer video maker now uses AI-powered tools for creating 2D animation characters that help break down complex ideas simply and engagingly. These videos make it easier for your audience to understand your message and connect with your brand.

We still associate the respective popular brands with these 2D animation characters; the Cheetah from the Chester Cheetah, the Surf Excel Girl, the Nirma Girl, and many others.

Now, let’s understand how these characters play such crucial roles in enhancing storytelling in explainer videos that you can even increase sales using 2D animation characters.

How 2D Animation Characters Enhance Storytelling in Explainer Videos

From reflecting emotions related to real-life challenges or wins just like humans do, to making the animated scenario so relatable that consumers can’t help but imagine themselves in the shoes of the 2D animation characters.

There are so many nuanced ways an animation character enhances storytelling in explainer videos.

1. Adds Humor and Fun

2D animated characters bring a playful and humorous element to explainer videos, making the story more engaging. Through fun and exaggerated scenarios, these characters make complex ideas easier to understand while keeping the audience entertained. This light-hearted approach ensures that the story is not only informative but also memorable.

You can understand this clearly in the video that we created for MSP Bandhan to infuse an intended pun into their loyalty program.

2. Generates Empathy and Emotions

The emotional connection created by 2D animated characters is key to enhancing storytelling. These characters can express a wide range of emotions, making it easier for the audience to relate to the story. Whether they’re feeling happy, nervous, or excited, the audience experiences these emotions through the characters, making the story more impactful and encouraging viewers to take action.

This video highlights the comfort of Darzee Ortho mattresses through our 2D explainer animation shows characters that viewers easily empathize with.

3. Helps Viewers Relate

When animated characters reflect the audience’s personal experiences, it strengthens the storytelling. Viewers can see themselves in the characters, making it easier to connect with the message. By customizing these characters to resemble the target audience, the story becomes more relatable, making the brand’s message clearer and more persuasive.

As a professional animation explainer video maker, we created an explainer animation for the MITHRON [Me & Drone] app to promote its features featuring characters of farmers that targeted customers could relate to directly and comprehend the message.

4. Simplifies Complex Ideas

2D characters are excellent at breaking down complex concepts into simple, visual stories. By demonstrating how a product or service works, these characters help clarify intricate details that would be hard to explain through words alone. This simplification allows the audience to quickly grasp the story, making it more effective in conveying key information.

We crafted another explainer video featuring 2D characters to simplify the bulk email composition of the MSB app that shows the step-by-step process of the feature that was otherwise a little complex to explain.

5. Builds Trust

Trust is vital for any brand story, and 2D animated characters help establish it in a friendly, approachable way. These characters create a sense of familiarity and comfort, which builds a connection with the audience. As the characters guide viewers through the story, trust in the brand grows, making the story feel authentic and reliable.

As we are a professional animation explainer video maker from Kolkata, we knew how to use characters in this video to visually explain the concept of digital farming.

6. Makes Your Story Engaging

Storytelling is at the heart of every explainer video, and 2D animation brings it to life. The flexibility of 2D characters allows you to craft unique stories that capture the viewer’s attention. Whether through a journey or a problem-solving scenario, animated characters keep the narrative exciting, ensuring that the viewer stays engaged from start to finish.

In this video, we crafted 2D animation characters out of two non-living objects to make the scaffolding safety more easily communicated to the target audience which enhances the visual storytelling.

This is a common trait of an experienced animation explainer video maker, and we crafted another explainer video for Car-O-Bar in which the characters engaged viewers till the end to show them the ultimate solution.

7. Endless Creative Possibilities

The creativity that 2D animated characters bring to storytelling is endless. You can design characters that visually represent the brand’s personality and narrative in creative, out-of-the-box ways. This freedom allows the storyteller to visually express abstract ideas, making the overall story more dynamic and interesting.

Our Cputek team loves to experiment and play around with the common stuff in new ways. In another animation explainer video, we crafted two characters namely Donald and Ronald to present a business transformation story that viewers were able to relate directly.

FAQs

1. Are animated explainer videos effective?

Animated explainer videos are highly effective. They combine both visual and auditory elements, and lively characters, making it easier for viewers to understand and retain the message. Studies show that when both senses are engaged, retention increases significantly.

These videos are also more engaging, helping brands explain complex concepts simply and effectively, which leads to higher conversion rates. Brands like Dropbox and Crazy Egg have seen substantial increases in conversions thanks to their explainer videos.

2. Why is 2D character animation a popular choice for brands?

2D character animation is popular because it offers flexibility and creativity, allowing brands to design unique characters that express personality and emotions. It is cost-effective and requires fewer resources than 3D animation, making it an efficient choice. Plus, its timeless, nostalgic appeal helps brands connect with a wide audience and evoke strong emotional responses.

3. What is character animation used for?

Character animation is used to bring movement and life to characters, helping to tell stories compellingly and engagingly. It is widely used in marketing, entertainment, and educational content to simplify complex ideas, evoke emotions, and make the message more relatable and memorable. By adding personality and action to characters, animation enhances the effectiveness of explainer videos and other visual storytelling mediums.

Conclusion

So, there you have it! Who knew those flat little cartoon folks could pack such a punch?

2D animated characters are like the superheroes of explainer videos. They swoop in and rescue your message from the clutches of boredom! They make us laugh, they make us feel things, and they even help us understand those brain-twisting ideas.

Think of them as your tiny, animated salesforce, building trust and making your brand the coolest kid on the block. And the best part? With 2D animation, your imagination is the limit! You can create a whole world of wacky characters and tell stories that stick in people’s minds like that catchy jingle you can’t get rid of (you know the one!).

So, if you’re looking to give your explainer videos a serious boost of awesomeness, jump on the 2D animation bandwagon. It’s fun, it’s effective, and it might just turn your viewers into raving fans. Now go forth and animate! And if you need professional guidance or even consultation regarding how to do it, think of Cputek. Your go-to animation explainer video maker who is just an email or phone call away. Here’s to a new year full of growth. Cheers!

Suchismita Sinha

cputek.in

Posted on 31/12/202431/12/2024 by Suchismita Sinha