Stop Using the Wrong AI Video Tool — Here’s What Each One Was Built For

Scroll down to check the infographic that explains each tool’s best use case.

Video is now an important part of every business in this modern world. Whether you’re trying to make animated videos to simplify ideas, produce an explainer video for your product, or build a polished corporate video—the right tools make all the difference.

The correct tools are crucial whether you’re trying to create a slick corporate video, an explainer video for your product, or animated animations to help people understand concepts. Platforms with AI capabilities have proliferated, promising to do anything.  In actuality, though, each one has a distinct function.  Making the incorrect choice frequently results in poor outcomes, wasted effort, and frustration.

Each Tool Serves a Specific Function

Suppose you wish to create brief, shareable images from blog entries.  For light, interesting material, platforms like Lumen5 or Pictory are suitable because they automate the conversion of text to video.  If you want to create animated videos for social media storytelling or top-of-funnel engagement, these are fantastic.

On the other hand, if you need videos for products, especially for showcasing features or benefits in a clean, professional tone, you need more control. Tools like Runway or Animoto give creative flexibility, letting you mix custom footage, animations, music, and branding.

Then there’s Synthesia or Elai.io, perfect for internal communication or training. They create avatar-led videos in multiple languages—useful for HR updates, onboarding, and compliance training. This is where most corporate video needs are met efficiently, without full production crews.

Why This Matters for Business Videos

Businesses often make the mistake of sticking to one tool across all needs. But what works for a 60-second explainer video might fall short when producing an emotional brand film. That’s where knowing your tools pays off.

A good video production company typically tailors tools and workflows based on project goals. If you’re managing video in-house, it’s just as important to choose the right fit—whether you’re producing video and animation for marketing or training.

The best results come from aligning the right AI tool with the type of video for business you need.

To help you choose better, we’ve created a detailed infographic below. It maps the most popular AI video tools to their best use cases—whether you’re making videos for products, internal training content, or marketing campaigns.

You’ll also see which tools are better for fast content creation and which allow for more creative control.

Stop Using the Wrong AI Video Tool — Here's What Each One Was Built For

Stop Using the Wrong AI Video Tool — Here's What Each One Was Built For

Conclusion

Not all AI video tools are created equal. Each one is designed for a specific kind of job—from explainer video content to high-quality corporate video production. If you want to make animated videos that perform well and serve your business goals, the first step is knowing which tool to use and when.

The AI Video Creation Flow: Human + Machine = Perfect Video

When it comes to animated video creation, the key to success isn’t about choosing between technology and creativity, it’s about how both work together. Video production has always been a platform for storytelling. But now, with AI integrated into the process, the way we plan, design, and deliver videos is shifting. Yet, at the core of every great video, there remains the essential human touch.

AI in Video Creation: A Helping Hand, Not a Replacement

AI brings enormous value to the video production company process by speeding up tasks like market research, trend analysis, and content suggestions. It helps you optimize the workflow and handle repetitive tasks, such as drafting scripts or arranging visuals.

However, AI is most effective when paired with human insight. While AI can process vast amounts of data, it lacks the ability to interpret the subtle nuances of tone, emotion, and brand voice. These are areas where a professional creative expert plays a vital role.

Why Human Expertise is Key

While AI can generate content based on data, it can’t infuse a piece with personality, tone, or authenticity. This is where human expertise really shines. Expert content creators are essential for refining AI-generated scripts, adjusting pacing, and ensuring the video feels aligned with the brand’s values.

It’s this balance of technology and human creativity that gives the content its depth. A video production company adds its touch not just by producing content but by creating a piece that resonates emotionally with the audience.

Making Animated Videos That Stand Out

When you will make animated videos that really connect, combining AI’s speed with human creativity is the key. AI handles time-consuming tasks like automating edits, syncing visuals, and producing voiceovers, but it’s up to the creative team to make sure the final result tells a compelling story.

By collaborating with AI, creators can move from concept to finished video faster, with better quality and more personalized content. The process becomes not just efficient but dynamic.

Striking the Right Balance Between AI and Human Input

The problem with relying solely on either AI or human effort is that neither alone provides the best result. AI lacks the emotional intelligence and cultural understanding to connect with an audience. On the other hand, humans can be slower and more prone to mistakes.

The perfect outcome happens when both work together. AI supports the creative process by automating the repetitive aspects, and human creators bring that extra level of insight and artistry that machines can’t provide. It’s this balance that’s at the heart of animated video creation today.

Don’t forget to check out the infographic below to get a quick, visual breakdown of how AI and human collaboration works in video creation. Whether you’re looking to improve your video production process or explore new strategies, this infographic will help you visualize how the steps come together.

The AI Video Creation Flow: Human + Machine = Perfect Video

The AI Video Creation Flow: Human + Machine = Perfect Video

Conclusion

When it comes to creating animated videos that truly resonate, the collaboration between AI and human creativity is indispensable. A video production company that embraces this combination is better equipped to produce engaging, on-brand content quickly and efficiently. At the end of the day, it’s not just about technology, it’s about crafting a story that connects with the audience on a deeper level.

Corporate Video Production Workflow

The Actual Process of Creating a Top-Shelf Corporate Video

Ever wonder what really goes into creating a good corporate video? It’s simple to watch a 90-second explainer or product launch film and assume it all came together overnight. But behind every glossy video is a clean, structured workflow—and a team that knows how to turn ideas into reality.

Regardless of whether you’re hiring a video production agency for the first time or you’re simply interested in how these pieces come together, knowing the process helps to establish the right expectations.

It Begins with a Solid Brief

It all starts with the client brief. Consider it a roadmap. The production team must know your objective—is it to launch a product? Train staff? Increase brand visibility? That clarity upfront saves time and prevents confusion down the line.

A good brief will have information on your brand, your audience, tone of voice, and key messages. For instance, a tech startup may need a contemporary, quick-paced video to capture attention on LinkedIn. A healthcare business may require a more relaxed, informative tone for internal staff training.

From Idea to Script

Once the brief is in, the creative team dives into developing concepts. That’s when ideas are formed into something that is visual and interesting. Next is scripting—the video’s backbone. This section isn’t only about words; it’s about structure, pacing, and ensuring the message goes through clearly.

It doesn’t matter if it’s a live shoot or an animated video; everything gets planned to the second before cameras start rolling or animation starts.

Production and Editing

If you’re filming, this is where the crew comes in—director, camera operator, lighting, and sound. For animated videos, this is when the design team brings visuals and movement to your script.

After production, the editing team gets to work—cutting footage, adjusting colors, adding music, voiceovers, and branded graphics. This stage can involve a couple of feedback rounds to make sure the final version matches your vision.

And Then, Delivery

After all is approved, the final video is then exported in formats that are suitable for your platforms—YouTube, your site, email marketing, or social media. A good video production company will advise you on what formats you’ll require based on where the video will be hosted.

Check the infographic below to view the entire video production process—step-by-step.

Corporate Video Production Workflow

Corporate Video Production Workflow

Conclusion

At first glance, creating a video might seem like just “filming something,” but the truth is—it’s a process. Every phase, from briefing to delivery, matters. Working with a professional video production agency means you’re not just hiring someone to shoot a video; you’re partnering with a team that knows how to make the message stick.

So the next time you see a spick-and-span, interesting corporate video, you’ll appreciate just how much effort went into each shot.

The Corporate Video Ecosystem

When you think of corporate videos, what comes to your mind? For many, it’s actors on set with cameras and lights capturing the action. But that’s not how we operate. At our video production company, we specialize in creating corporate videos entirely using animation, without the need for live-action scenes. This means that the video production process, while still comprehensive and detailed, looks a bit different. 

The infographic below is a visual guide of how we handle the process of making corporate videos, from concept to final delivery more creatively and practically.

Pre-Production: Planning the Animated Video

Plenty of thinking and planning occurs before starting the animation process. At our corporate video production company, the initial phase of actual work occurs during pre-production where a basic idea transforms into a complete video.

Concept Development: Defining the Vision

The first step of our process involves teaming up with clients for brainstorms where we understand their video objectives. Which key message should the company transmit through this content? Who’s the target audience? How should the video affect the viewing experience of our audience? Our creative department merges concepts which align with corporate branding for the clients alongside audience considerations.

We move on to the precise details after we establish the fundamental structure. Our team develops the story structure and examines the animation methods that will make the story most effective while building easy-to-understand visuals for complex concepts. The stage requires patience since it must perfectly match the client’s marketing objectives.

Scriptwriting: Turning Ideas into Words

Next, we write the script. The scriptwriting process remains simple since we deliver information straightforwardly for everyone to understand. Scriptwriting stands as a crucial element for animated corporate video because dialogue must sync with visual screen content. The successful execution of our videos depends on the perfect pacing since we must avoid both hastiness and slowness. The language within scripts remains conversational and we choose script tones that match brand personality either formal or friendly or humorous.

Storyboarding: Visualizing the Story

Moving forward with script development enables the creation of visual scene representations. The storyboard process involves drawing out visual representations of every scene instead of keeping it as notes. Creating a storyboard enables us to design animations through visualizing character movement while structuring the video’s sequence. This stage enables us to create visuals for text elements and graphical displays. The script calls for product feature representation so we choose between animated graphics and illustrations.

Production: Crafting the Animation

With the planning done, it’s time to roll up our sleeves and start bringing everything to life. This stage is where the magic happens.

Animation Design: Building the Visuals

Our animators begin their work when the storyboard passes its review stage. The production team utilizes industry-standard software such as Adobe After Effects, Toon Boom and Blender to construct every element from its foundational stage. Our team implements visual execution based on the selected animation style which could be 2D, 3D or motion graphics to maintain alignment with the original design concept.

The animation team transforms static images into moving characters through the process of animating every movement in the project. The process relies on precise timing because we evaluate characters’ environmental relationships and naturalistic storytelling behaviors. Creating a smooth sequence of events requires our team to work like a puzzle team by assembling components while making adjustments until everything functions perfectly.

Creative Direction: Defining the Style

Through animation we gain artistic capabilities which live-action productions fail to provide. Our creative group collaborates directly with animators throughout the production period to establish the video’s creative presentation. Animation depends on color choices which either create a playful ambiance through bright hues or establish a formal presentation atmosphere through muted tones that should align with the brand identity. Every visual element including fonts alongside character design aligns exactly with the client’s branding principles.

Our latest work included producing a video advertisement for a technology-based organization. The design featured plain vector artwork together with a professional selection of colors that formed its aesthetic basis. We implemented quick and colorful animations and lively transitions on that startup’s project to demonstrate their energetic brand personality. The essential thing is to use proper storytelling methods coupled with visual display that suits the content.

Post-Production: Fine-Tuning and Final Touches

The animation finishes at this stage for the final production phase. Post-production plays a vital role in completing animated projects since it transcends basic audio addition and video editing tasks. The finishing step serves to ensure everything achieves a polished professional look.

Editing the Animation: Bringing it All Together

We move to editing work following completion of the animation creation phase. Adobe Premiere Pro enables us to link animated sequences together while establishing perfect timing through the editing process. During editing we must cut and adjust the animation to produce a smooth transition between all scenes. At this stage we examine visual elements to confirm that all frames integrate perfectly together.

We utilize AI-based applications for video enhancement such as optimization of quality and effect integration and transitional suggestions. Time efficiency improves through these tools which allow our team to dedicate more attention to video creation tasks.

Sound Design: Adding the Finishing Touches

Video animation depends primarily on visual elements yet sound functions as the essential component which brings animations to full vitality. We incorporate voice overs along with background music and sound effects after the animation production phase to enhance the visual elements. Audio production involves professional voice artist recording services that deliver clear professional narrations matching the animation style. The sound effects follow a strategic sequence to enhance the narrative without engulfing the visual elements.

When a video character discusses complicated information the background audio stays minimal to maintain an unobstructed messaging flow. The music volume in a product demo video needs increased energy levels because it needs to fit the animation speed.

Final Review: Getting Client Approval

Here, at our corporate video production agency, we perform a final review with the client once all sound elements and visual effects are completed. Here we verify that everything satisfies their demands. We perform a final inspection that includes a comparison for recent modifications and evaluation of both the timing sequence and verification against the established video goals. The completion of the final product becomes possible after the client grants their approval.

To get a clear view of how all these stages work together, check out the infographic below. It offers a visual guide to the entire video production process, making it easy to see how each part connects and contributes to the final result at our corporate video production company.

The Corporate Video Ecosystem

The Corporate Video Ecosystem

Conclusion 

Careful attention to planning and detailed work defines the entire process of producing an animated corporate video. Our team puts effort into every production to maintain client brand presence while conveying the intended message with engaging creative elements.

Top 5 Genres for Corporate Video Background Music

Choosing the Correct Soundtrack: The Significance of Music in Business Videos

Visuals are probably the first thing that come to mind when you consider making a fantastic corporate video. The truth is, though, that music is equally significant. It directs your narrative, creates the mood of your video, and holds viewers’ attention through the very end.

How Your Story Is Elevated by the Correct Music

It takes more than just picking a catchy tune to choose the ideal background music. It all comes down to aligning the tone you wish to convey to your audience.

Positive Corporate video can create excitement when a new product is being introduced or a business victory is being celebrated. A moving cinematic track can really bring your message home if you’re telling an inspirational tale about your company or your people.

Additionally, ambient music can create the ideal mood for videos that must remain clear and concise, such as training sessions or company overviews, without detracting from your main point.

Soft Acoustic provides a cozy, authentic vibe for more intimate tales, such as staff interviews or behind-the-scenes glimpses. Electronic chillout music keeps discussions about innovation, future technology, and startups current, sleek, and innovative.

Adapting Music to the Objective

Not every video belongs in every genre.

You should consider your message, your audience, and the impression you wish to leave. Good music should always compliment your images rather than overpower them, acting as a silent teammate.

When done correctly, your video gives your audience a genuine experience rather than merely imparting knowledge.

 

Are you wondering what kinds of music work best for various corporate video formats?

View our infographic below for a concise, practical guide to the Top 5 Corporate Video Background Music Genres, complete with useful images and suggestions!

Top 5 Genres for Corporate Video Background Music
Top 5 Genres for Corporate Video Background Music

Conclusion

The mood of a corporate video can be totally altered by music. Picking a good video production company is crucial, it can increase enthusiasm, foster trust, and even humanize a brand.

It’s evident when the video production agency you hired takes the time to choose the ideal background music.So, when you begin your next project, make sure your soundtrack is on point as well as the visuals.

Industries That NEED Animated eLearning Safety Videos

Why Safety Training Needs to Evolve

Workplace safety is not just about following rules—it’s about protecting lives. Whether it’s a factory floor, a construction site, or a hospital, employees face risks every day. Traditional safety training often relies on lengthy manuals, dull presentations, and forgettable lectures. But is that enough?

Accidents happen when information isn’t clear or engaging enough to be remembered. That’s where animated eLearning videos are making a difference. They simplify complex safety procedures, making them easy to understand and apply in real situations.

The Power of Visual Learning

Most people learn better through visuals. A safety manual might explain how to operate heavy machinery safely, but a well-crafted animation shows exactly how it’s done. Employees can see real-life scenarios, step-by-step instructions, and potential hazards—all in a way that sticks with them.

For industries like construction, manufacturing, and healthcare, where mistakes can be life-threatening, animated videos ensure that safety guidelines are clear and memorable. They break down complicated processes into simple, digestible visuals, reducing the risk of human error.

Why Animated Training Works

Animated safety training is not just about visuals—it’s about engagement. Unlike text-heavy documents or outdated slideshows, animations keep the audience focused. They highlight dangers, demonstrate best practices, and provide interactive experiences that reinforce learning.

With the flexibility of animation, companies can create industry-specific training, whether it’s about handling hazardous chemicals, responding to emergencies, or operating specialized equipment. The best part? Employees can watch and rewatch whenever needed, ensuring continuous learning.

Safety Training for Every Industry

From food processing to aviation, different industries have different risks. A factory worker needs to understand machine safety, while a pilot must know emergency procedures. One-size-fits-all training doesn’t work.

That’s why businesses across multiple sectors are shifting to animated eLearning for safety training. It’s cost-effective, scalable, and easily customizable to fit industry-specific needs. More importantly, it prepares employees for real-world situations in a way that traditional training can’t.

See the Infographic Below

Want to know which industries benefit the most from animated eLearning safety videos? Check out the infographic below. It breaks down the key sectors where visual training is making workplaces safer and more efficient.

Conclusion

Workplace safety should never be an afterthought. Companies that invest in engaging and effective training protect their employees and reduce risks. Animated eLearning isn’t just a trend—it’s the future of workplace safety.

Why Automotive Brands Should Use 3D Videos for Product Launches

Why Automotive Brands Should Use 3D Videos for Product Launches

Automotive brands are increasingly turning to 3D videos for product launches, and for good reason. These videos provide a dynamic and engaging way to showcase vehicles, allowing potential customers to experience features and functionalities in a visually captivating manner.

What Are 3D Videos?

3D videos utilize computer-generated imagery (CGI) to create realistic animations of vehicles. They can demonstrate complex technologies, such as autonomous driving systems or advanced safety features, in a way that is easy for consumers to understand. For instance, Tesla has effectively showcased its autopilot features through 3D animations that illustrate how the vehicle navigates and responds to its environment.

How 3D Videos Enhance Customer Engagement

3D videos significantly enhance customer engagement during automotive product launches by providing immersive, interactive experiences that capture attention and facilitate deeper understanding of the product.

Immersive Visualization

These videos allow potential customers to visualize vehicles realistically. Unlike traditional videos, 3D animations showcase intricate details of a car’s design and features from multiple angles. This level of detail helps customers appreciate the vehicle’s aesthetics and functionality, leading to more informed purchasing decisions.

Interactive Experiences

The interactivity provided by 3D videos enables potential buyers to engage with the content actively. Customers can explore different configurations, colors, and features in real-time, fostering a sense of ownership. A study by the International Data Corporation (IDC) revealed that companies using immersive technologies like 3D videos report a 40% increase in consumer engagement at product launches .

Enhanced Brand Recall

Research indicates that brands incorporating 3D content into their marketing strategies can see brand recall increase by up to 50% . This heightened recall is crucial in a competitive market where consumers are bombarded with information from various sources.

Increased Engagement Metrics

Statistics show that video content is far more engaging than static images or text. For instance, 90% of consumers engage more with visual content, and events incorporating interactive technologies report a 33% increase in audience engagement.

Statistical Insights

  • Higher Purchase Intent: According to Gartner, users exposed to 3D product animations are 35% more likely to buy a product .
  • Brand Recall: Companies leveraging 3D video content have reported up to a 50% increase in brand recall among viewers.
  • Video Marketing Growth: Video marketing in the U.S. is projected to grow by 9.93% in 2024, highlighting the increasing importance of video content in marketing strategies.

Brands Benefiting from 3D Videos

Prominent automotive brands are already reaping the rewards of using 3D videos:

  • Tesla: Known for its innovative approach, Tesla uses 3D animations extensively in its marketing campaigns to explain complex features simply and effectively.
  • Sony: The tech giant utilized 3D animations for their earbuds, showcasing features like noise cancellation in a visually stunning way that went viral on social media, garnering over 260K views .
  • Giants like Wacom, BMW, Pulsio have been leveraging these benefits for a number of years which are visibly reflected in their market graph.

For a visual representation of these insights, check out the infographic below! This version includes sources next to each statistic for clarity and credibility.

In conclusion, incorporating 3D videos into product launches not only enhances engagement but also simplifies complex information for consumers. As automotive brands continue to innovate, the use of such technology will likely become standard practice.

Launch Your Product with Stunning After Effects Videos

In the advanced world of digital marketing like today, videos have become a crucial tool for brands aiming to engage and captivate their audiences. When it comes to product launches, utilizing video is no longer just a choice—it’s a necessity. An impressive 89% of consumers express a desire for more video content from brands (ContentBeta), highlighting the increasing demand for dynamic visual storytelling.

Why Choose After Effects for Product Launch Videos?

Adobe After Effects is well-known for its capability to produce high-quality motion graphics, animations, and visual effects. Widely used in films, television, and digital media, this software enables marketers to create polished, professional, and visually appealing videos. With its customizable templates, seamless integration with other Adobe products, and advanced animation features, brands can develop videos that not only capture attention but also leave a memorable impact.

Did you know?

  • Videos on landing pages can boost conversion rates by 80% (Charle Agency).
  • 91% of consumers watch explainer videos to gain a better understanding of products (ContentBeta).
  • Social media posts featuring videos receive 48% more views than those without (Social Media Examiner).

The Psychology Behind Video Success

Videos engage multiple senses, making them more effective than static content. By blending visuals, sound, and motion, videos forge an emotional connection that resonates with audiences. Viewers retain 95% of a message when delivered through video, compared to just 10% when reading text (Insivia). 

For product launches, a well-crafted video does more than inform—it persuades. Elements like product demonstrations, animated tutorials, or 3D visualizations created with After Effects can effectively highlight your product’s value proposition in an engaging way.

The ROI of Video Marketing

The return on investment (ROI) from video marketing is substantial:

  • 83% of marketers report that video helps them generate leads (Wyzowl).
  • 88% of marketers say video provides a strong ROI (Wyzowl).

Moreover, platforms like YouTube, Instagram, and TikTok are driving the video revolution, making it easier for brands to connect with their target audience.

Insights Await Below

Explore the infographic below to uncover more data, strategies, and creative ideas for using After Effects to make your product launch a success.

Launch Your Product with Stunning After Effects Videos

Launch Your Product with Stunning After Effects Videos

Best whiteboard animation software (After Effects)

Introduction 

Whiteboard animation has emerged as one of the most effective methods of conveying complex ideas in a simple, engaging, and visually appealing way. Whether you’re creating a marketing video, educational content, or explainer videos for your business, whiteboard animation captures the audience’s attention and clearly communicates your message. 

This blog will guide you through the process of creating a whiteboard animation in After Effects, making it accessible and understandable even for those who are new to the software.

Why Whiteboard Animation is an Effective Choice for Content Creation

Whiteboard animation has become a go-to choice for content creators looking to convey their brand message in an engaging and dynamic way. It offers clear advantages for educational purposes, marketing, or brand storytelling. With the best whiteboard animation software, creators can easily make animated videos that captivate audiences. 

Popular animation studios also rely on this technique for its simplicity and effectiveness. It allows brands to tell their stories visually, keeping the content engaging while making complex ideas easy to understand. It’s a powerful tool that continues to grow in popularity.

  1. Enhanced Viewer Engagement: Whiteboard animations captivate the audience with their engaging, hand-drawn styles. The process of images being “created” in real-time holds the viewer’s attention, encouraging them to focus on the message being conveyed. Unlike traditional videos, this technique appeals to both visual and auditory senses, keeping viewers actively engaged.

  2. Clear Communication of Complex Ideas: Whiteboard animations simplify complicated concepts by breaking them down visually. Through effective illustration and narration, abstract ideas can be made clearer, ensuring that even difficult concepts are easily understood by a diverse audience.

  3. Wide-Ranging Applications: These animations are highly adaptable and work across various industries. Whether you’re explaining a new product, offering a tutorial, creating a promotional video, or providing educational content, whiteboard animation is versatile and can meet the needs of multiple business and educational sectors.

  4. Appealing to All Ages: Whiteboard animations appeal to both children and adults due to their straightforward yet creative nature. For businesses, this makes them an excellent choice for content meant for diverse demographic groups, as they can effectively hold attention across age ranges.

  5. Boosts Information Retention: Studies have shown that visuals help with better memory retention. Whiteboard animation has a unique advantage in this area since it combines visual cues with storytelling, which enhances the audience’s ability to recall the content long after viewing.

  6. Cost-Effective and Time-Saving: Contrary to the belief that animations are expensive to produce, whiteboard animations can be created relatively quickly and affordably, especially with software like After Effects. This makes it a cost-effective option for businesses and individuals with limited budgets.

  7. Increased Shareability: Whiteboard animation videos tend to be shared more on social media due to their attention-grabbing nature. Their simple and clean design makes them easy to consume, while the drawing process adds a unique flair that attracts audiences looking for fresh content.

  8. Encourages Action: The combination of clear messaging, appealing visuals, and a straightforward narrative often results in a stronger call to action. Whether you’re looking to educate your audience or encourage them to take a specific action (such as signing up for a service or purchasing a product), whiteboard animation has been proven to increase conversions.

Step-by-Step Process for Creating Whiteboard Animation in After Effects

1 . The first step is to determine what you want to highlight through the whiteboard animation, whether it’s a product, service, or cause.

2. Once you have decided on the message you wish to communicate to your audience or customers, the next step is to create graphics or a storyboard.

3. In this phase, it’s important to carefully select the graphics that will best convey your message in a clear and effective manner.

4. After finalizing your storyboard for the video, you will need to import the graphic files into After Effects by setting up a new composition that suits your needs.


5. To import the graphic files, simply double-click the project panel and browse for the files in the pop-up window.


6. Once the graphic files are imported, drag them into the timeline for further editing.


7. Next, go to the effects panel, search for the “write-on” effect, and apply it to the graphic layer by selecting the layer you want to animate.


8. After applying the write-on effect to the graphic layer, access the effects control panel and adjust the keyframes according to how you want the effect to appear.


9. In the effects control panel, adjust the write-on effect settings by changing the brush color to red instead of the default white.


10. Modify the brush size to a range of 50-150, based on what works best for your animation.

11. Set the brush opacity to your desired level for the effect.

12. Go to the first frame of the timeline and create a keyframe for the brush position in the effects control panel under the write-on effect.

13. You can adjust the brush position either by entering values manually or by clicking the anchor button next to the brush position settings.

14. Move five frames ahead in the timeline and create the next keyframe, as shown in the reference image.

15. Continue applying new keyframes every five frames in a zig-zag pattern until the entire graphic is covered, as depicted in the image.

16. Once all keyframes are created and the graphic is fully covered, add a hand graphic over the design to simulate the appearance of a hand drawing it.

17. Drag the hand graphic into the timeline and select the layer. Then, press “P” to open the position settings for the hand graphic, as shown in the image.

18. Select the graphic layer and press “U” to display all keyframes applied to the layer, including those for the brush position.

19. Click on the brush position setting in the timeline under the graphic layer to select all the keyframes that have been applied by default. Then, copy the keyframes using Ctrl + C.

20. Next, select the position properties of the hand layer and press Ctrl + V to paste the copied keyframes onto the hand layer.


21. Now, the hand graphic will be synchronized with the graphic layer, and you can make any adjustments as needed to fine-tune the animation.

If you feel overwhelmed using After Effects, we have a list of 8 alternate whiteboard animation software that you can find easier and perfect for your respective job. Check out the infographic below.

Best whiteboard animation software

Best whiteboard animation software

Conclusion

Whiteboard animation is a fun and simple way to bring ideas to life, making complex concepts easier to understand and keeping your audience engaged. Whether you’re showcasing a product, teaching, or telling a story, whiteboard animations help your message stick. Creating these animations in After Effects is simple, even for beginners. By selecting the right graphics, setting keyframes, and adding special effects, you can create professional animations that resonate with your audience. Whether for marketing, education, or branding, whiteboard animation is an engaging tool that helps you connect with viewers in a memorable and impactful way.

The VFX Pipeline: How to Make Animated Videos with Hollywood-Level Effects

How VFX Transforms Animated Videos into Cinematic Experiences

Visual effects (VFX) have changed the way we experience videos. From high-budget Hollywood films to YouTube animations, VFX helps create stunning visuals that grab attention. If you want to make animated videos that stand out, understanding how VFX works is essential.

Today, even small creators and businesses can use advanced effects to enhance their content. Whether it’s a sci-fi scene, a product ad, or an explainer video, the right effects can turn a simple animation into something extraordinary.

What Makes VFX So Powerful?

VFX allows creators to build worlds, add depth, and create visuals that would be impossible to capture in real life. For example, animated explainer videos often use motion graphics and 3D elements to simplify complex topics. In contrast, high-end animations can use techniques like green screen effects and CGI to produce lifelike environments.

The film industry has long relied on VFX to bring stories to life. However, digital tools have made these techniques more accessible to marketers, YouTubers, and businesses. Even a well-crafted social media ad can benefit from subtle animations, lighting effects, and creative compositions.

How VFX Enhances Animated Videos

Adding VFX to animated videos isn’t just about making them look cool. It serves a purpose:

  • Better Storytelling – VFX allows creators to visualize ideas that are difficult to film. Think of futuristic cityscapes, fantasy creatures, or time-travel sequences.

  • Increased Engagement – Animated videos with polished effects capture viewers’ attention and keep them engaged longer.

  • Stronger Branding – Businesses use VFX to create professional, high-quality videos that reflect their brand identity.

Even simple enhancements—like text animations, background transitions, and lighting adjustments—can improve the overall impact of a video. Check out the infographic below to explore the step-by-step process of making animated videos with professional-level effects.

The VFX Pipeline: How to Make Animated Videos with Hollywood-Level Effects

Conclusion

VFX is constantly evolving. AI-generated visuals, real-time 3D environments, and deepfake technology are pushing animation to new heights. As these tools become more advanced, even small businesses and independent creators can produce Hollywood-level effects in their videos. If you want to create high-quality animated videos, incorporating VFX is no longer optional—it’s essential. 

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