Author: Suchismita Sinha

By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don't judge, gotta fuel the creativity!)

6 Reasons Remote Animation Teams Struggle with Character Design

Introduction

Remote work has transformed animation production. Teams from different cities—and sometimes different continents—collaborate online to create video and animation content. While this opens creative doors, it also brings new challenges.

Character design, especially for 2D animations, suffers the most when teams aren’t physically together. Whether it’s a missed detail or unclear direction, even small gaps can create delays or inconsistent results.

Many brands and video production companies now rely on remote creatives. But when the collaboration isn’t seamless, characters lose impact—and that affects the entire video. In this blog, we’ll explore six specific reasons remote animation teams struggle with character design and how to address them.

1. Misaligned Creative Vision Across Time Zones

Time zone differences create delays in communication. When team members are not available at the same time, ideas get lost in translation. A designer might send a draft while others sleep. By the time feedback arrives, the creative flow is gone.

In video and animation projects, early sketches are critical. If animators, creative leads, and clients don’t align on vision during these stages, the final characters often fall short. For example, a concept may look playful to one animator but feel too childish to the client. Without live sessions or fast feedback, misunderstandings pile up.

For 2D animations, facial expressions, body language, and posture need precise interpretation. A video production company managing a remote team must define visual references, mood boards, and sample poses from day one. That keeps everyone on the same page, regardless of location.

2. Feedback Loops Are Too Slow

When animation teams work remotely, feedback often takes longer than it should. In a physical studio, an artist can simply tap a teammate’s shoulder to review a sketch. But in remote setups, people rely on emails, messaging apps, and scheduled calls. These back-and-forths slow down production and lead to delays in finalizing characters. A survey by Buffer showed that 43% of remote workers say delayed feedback affects their productivity. For 2D animations, even a minor delay in reviewing facial expressions or posture tweaks can result in rework later. The creative flow suffers when animators must wait hours—or sometimes days—for feedback that could take minutes in person.

To fix this, a strong workflow is essential. Tools like Frame.io or Loom help share visuals quickly with comments in context. A video production company should also set response-time expectations to keep the creative engine moving.

3. Lack of Cultural Context and Diversity Gaps

Creating engaging characters in video and animation takes more than artistic ability—it takes cultural sensitivity. When animation teams are remotely located around the world, missing an agreed-upon cultural perspective can result in characters coming across as flat or unconvincing.

For example, a design team in Europe can create a character according to Western standards, but if the target market is in Asia or Africa, such design signals might not work. Colors of clothes, skin tones, gestures, and even hairstyles carry meaning, and neglecting that can exclude audiences. Brands that embody diversity in design achieve up to 35% better performance in worldwide campaigns, as McKinsey points out. That’s why it’s vital for remote teams to discuss cultural references at the start. A diverse team helps avoid biases and brings broader perspectives. If you’re an eLearning brand or video production company, ensuring cultural inclusivity from the start boosts audience connection and brand credibility.

4. Inconsistent Design Tools and Pipelines

Remote teams often use different software or versions of tools. One designer might use Adobe Illustrator, another might prefer Krita or Procreate. This can result in inconsistent character files, broken layers, or formatting issues that disrupt animation workflows. When it comes to 2D animations, file consistency is key. A mismatched pipeline can cause characters to shift style or detail across frames, which breaks the visual continuity of the entire project.

5. Limited Tool Access & Syncing Issues

Not every remote team member has access to premium software like Adobe Creative Cloud, Toon Boom, or Blender. Budget limits or regional restrictions often stand in the way. This creates a technical gap that slows down production.

When team members use different versions of software, it can lead to corrupted files or missing design layers. For 2D animations, layered PSDs or rigged assets become difficult to sync, especially with large file sizes or slow internet speeds.

One solution is to use cloud-based tools such as Krita, Canva Pro Teams, or a structured Google Drive. These tools help keep file versions organized and accessible. Teams should also standardize their setup to mirror each other’s tools and workflows. A video production company handling remote teams must ensure that everyone works on compatible platforms from the start.

6. Cultural Disconnects in Design

Design is not just about style—it’s also about understanding your audience. In a survey by DesignRush, 31% of creative directors said they faced cultural mismatches in character designs from remote teams.

Simple details like gestures, clothing, or expressions can be interpreted differently across regions. A thumbs-up may seem friendly in one country but offensive in another. A character designed for Western markets might feel out of place in Asia or the Middle East.

To avoid this, include cultural advisors or conduct empathy reviews with diverse focus groups. Encourage designers to research brand personas and local customs before sketching characters. A video and animation project with global appeal needs inclusive design thinking from day one.

Conclusion

Remote teams can create compelling 2D animations, but only when they manage creative clarity, technical tools, and cultural understanding with intent. Clear design systems, timely feedback, and compatible tools reduce the gaps.

A reliable video production company prioritizes these practices in every remote collaboration. It builds workflows that encourage creativity while minimizing confusion. It also ensures every contributor—from storyboard artists to rigging specialists—is aligned with brand tone and audience needs.

When remote teams embrace clarity, consistency, and cultural sensitivity, they not only overcome distance—they deliver video and animation projects that truly connect. In the end, well-crafted characters are more than illustrations; they are the emotional bridge between a brand and its audience.

FAQ

1. What’s the biggest challenge remote teams face in creating 2D animations?

The biggest challenge is aligning on the visual direction. Without real-time collaboration, remote teams often misinterpret briefs or struggle to maintain consistency across characters. Clear style guides and references help bridge this gap.

2. How can remote teams improve feedback loops in character design?

Use asynchronous tools like Frame.io, Slack with visual plugins, or Figma comments. These platforms allow designers and reviewers to leave time-stamped or pinpointed feedback, which improves clarity and saves revision time.

3. Do budget tools affect the quality of character design in remote workflows?

Not always. Many cloud-based tools like Krita or Canva Pro offer strong design functionality without the high costs of Adobe Creative Cloud. The key is to ensure everyone uses the same tools and naming conventions.

4. Can cultural differences really impact video and animation projects?

Yes. Character gestures, clothing, or expressions that feel natural in one culture may confuse or offend in another. It’s important for global teams to include diverse feedback early in the design process.

5. How do video production companies manage remote animation teams effectively?

Experienced video production companies set up strong pipelines—from standardized file systems to cultural review processes. They also assign leads to manage creative direction and ensure alignment from script to final render.

Posted on by Suchismita Sinha

Text Animation vs Voiceover: When to Let Words Move the Message

Introduction 

Whenever the creative team in my animation video production company creates an animation video for product demos or service promotion, or any other ad creatives, every team member becomes concerned over whether to use only voiceover or only animated text overlays with nice background music or both. 

The choice between text animation and voiceover often boils down to your audience. There is the constant struggle of figuring out who the audience is and how they would love to watch the video for better relatability. 

Be it entertainment, eLearning, manufacturing, technical or any other sector, the question will always depend on the viewer’s perspective. As around 70% of viewers tend to watch your video on their mobile phones, it seems tricky now to include only voiceover or only animated texts.

I have presented in this blog a few good reasons to understand when you should go with only one option and when to use both. At the end of this blog you will have that clarity you landed here for. 

The Power of Text Animation

Most video creators select text animation for brief moments when they need to grab the viewer’s attention. The majority of social media viewers come across animation text footage in their video ads with big, displayed letters that scroll across the screen. The animated text automatically demands your attention by needing only passive observation from readers. Having text animation in your video, anyone can understand its message immediately, even without sound, just like this video which we had created to approach busy founders. 

 

Research indicates that viewers utilize their mobile screens with audio off 85% of the time during their video sessions. The statistics about how people watch mobile content with no sound threaten any content that depends only on spoken narration. 

So, what’s the solution? Text animation. Text animation delivers exceptional outcomes in specific cases of communication. Promotional videos produced by video companies use text animation to deliver short and intriguing content for their viewers. The videos present significant takeaways rather than complex explanations to deliver sharp pieces of information that viewers find arresting.

Animated text provides outstanding performance in social media spaces because the platform automatically plays videos when users scroll down their feeds. Your video remains easily understandable even when there is no sound because text animation serves as a communication tool for viewers who need to understand without activating the play function. Through text animation, social videos become accessible to viewers who opt for silent notification settings on Facebook and Instagram.

The Case for Voiceover Narration

Text animation works efficiently yet voiceovers become exceptional in specific situations especially in building relationships with viewers. Watching a commercial with a voice-over presentation brings you through product specifications while another voice narrates moving stories. Hearing an engaged voice serves to expand content meaning and humanize its delivery.

Breaking Down Complex Information

Voiceover narration serves as a solution to break down complex or complicated material in ways viewers understand better. Viewers find it less complex to understand information when a speaker provides explanations during tutorials or product demonstrations. A voiceover adds both visual explanations alongside directional guidance to every section of the content.

In this 2D animation video we explained ethanol-blended petrol, which would not have been possible without including voiceovers. 

Connecting Emotionally with Your Audience

A voiceover presents its unique beauty when it succeeds in triggering emotional responses. The way a voice performs its speed and accentuation creates an emotional bond which cannot be achieved through static text animations. Brand storytelling and testimonials benefit significantly from a timely voiceover because it allows content to reach emotional depths that make everything feel more personal.

Creating a Seamless Narrative Flow

The use of voice overs ensures the smooth transition of content throughout a whole storytelling experience. A voiceover delivers continuous guidance through the narrative because it does not stop as you scroll through different slides like text animation does. Story-driven content heavily depends on pacing and structure so having a voiceover becomes crucial.

We crafted a structured narrative flow for this promotional video for Car Car’O’Bar where the target audience got to relate with their struggles and find the solution right away.

Strengthening Your Brand Voice

Brand voiceover narration acts as a key element for multiple brands that aim to create a consistent and distinctive brand identity. A voiceover selection determines the appropriate brand atmosphere and contributes to an integrated brand identity through its professional or friendly tone. A voiceover gives your content valuable consistency, which enables your material to maintain continuity between different video presentations across multiple platforms.

The voiceover in this animated video for Darzee Ortho Mattress helped in making their brand voice more stronger.

Working in Noisy Environments

The video requires visual presentation in locations where sound capabilities run ineffective such as exhibition galleries and high-traffic environments. Voiceover narration becomes insufficient for practical video use in particular circumstances. The use of voiceover appears suitable when videos will primarily show in areas with controlled environments such as office settings. The voiceover feature ensures both viewer attention and essential information delivery.

When You Should Use Both 

The ideal solution requires implementing voiceover narration together with text animation. The fusion of voiceover narration with text animation allows you to present visual text clarity while bringing personalisation through spoken narration. Using this method delivers enhanced reinforcement because it allows you to present information through multiple perspectives.

A video lesson or marketing production benefits from animated texts when combined with audio narration to support diverse audience reading and listening preferences. The learning style of people differs between reading materials and auditory-based information. Your content becomes more inclusive together with being more engaging through this combination.

In this motion graphics video for CEED India, we included texts along with the voiceover, so that viewers can watch the video in noisy surroundings, without even opting to press on the ‘subtitles’ button.

It improves accessibility. People who prefer reading will look at the text, yet others can listen to the voiceover. Your content becomes more adaptable due to this balanced approach.

Users watching your video content across various networks will find value in using text effects together with voiceover narration. The adaptive feature allows the video content to function seamlessly across all platforms, including mobile and desktop, and in noisy settings like trade shows.

Key Considerations When Choosing Between Voiceover and Text Animation

When deciding whether to go with text animation, voiceover, or both, there are several important factors to keep in mind:

  1. Type of Content: If your content is simple, short, and visually driven, text animation might be all you need. However, if your message requires context, depth, or a personal connection, you’ll want to lean toward voiceover.

  2. Audience: Think about how your audience is consuming the content. If they’re on their phones scrolling through social media, text animation may be the way to go. If they’re watching at home or in a professional setting, a voiceover might be a better fit.

  3. Environment: Will your video be played in a noisy environment, like a trade show? If so, text animation will likely make a bigger impact than a voiceover.

  4. Accessibility: By combining both voiceover and text animation, you open up your content to a broader audience, including those with hearing impairments.

FAQs

1. Which is better for video content: text animation or voiceover?

It depends on the content and goals. Text animation works well for quick, visual messages, especially on mobile. Voiceovers are great for storytelling, explaining complex information, and creating emotional engagement. Often, a combination of both is the best approach to cater to different learning preferences.

2. How does adding a voiceover improve video engagement?

Voiceovers bring a personal touch, guiding viewers through the content with tone and pacing. They are especially effective for conveying emotions, making a deeper connection with the audience, and ensuring complex information is communicated.

3. Can I use both text animation and voiceover in the same video?

Using both text animation and voiceover can be highly effective. It allows you to reinforce your message visually and emotionally, catering to different audience preferences. This combination also makes your video more accessible, whether viewed with or without sound.

4. When should I use text animation instead of voiceover?

Text animation is ideal when you want your message to be understood without sound, especially for social media, mobile videos, or noisy environments. It works well for short, straightforward content or when visual clarity is key without the need for a detailed explanation.

Conclusion 

Deciding between text animation in your project versus a voiceover narration remains simple when you consider your content and audience needs. Your decisions rely on knowing your material while evaluating who views it together with the message you intend to deliver. The right video approach depends on your content needs which a professional video production company will help you determine between text animation or a voiceover narrative.

The essential requirement for success rests in having clear goals. To create a powerful visual impact you should consider using bold text. Your video content requires voiceover to present a detailed story to viewers. As a solution you should choose to integrate both approaches because this combination can help you achieve your desired results.

The message remains the essential element above everything else. Choosing text animation with voiceover or harmonising these elements produces the best results because they activate your message to reach audience members effectively.

Posted on by Suchismita Sinha

Why You See Different Best Video Production Companies in India on Every Website

Introduction

As you search for video production companies in India, you will find each website listing a different array. The question then arises: why is there no fixed, definitive list of the best firms? The reason is the nature of video production being extremely subjective. What is “best” varies based on various requirements, creative vision, and sectors. For example, a top video agency may not be the best fit for animated explainer videos or training videos. Similarly, a corporate video production team may not be appropriate for entertainment marketing or social media advertising. Shifting rankings, content marketing techniques, and SEO strategies also influence which businesses top the list. In this blog, we will discuss why various websites rank companies differently and how you can determine the best fit for your project.

The Subjective Nature of “Best” in Video Production

When it comes to video production companies in India, the word “best” is always subjective. Various industries require different kinds of videos. For example, an eLearning video production company might seek out creators of eLearning videos or product demos, while an FMCG brand might emphasize emotional storytelling for TV commercials. Creative style is also a huge factor. Some clients require cinematic, high-end visual work. Others like minimalist or animated formats that clearly and concisely explain ideas.

Budget is another significant consideration. A business making $5,000 promotional videos will provide a different experience from an agency working on $100,000 brand films. Geography is also important. A business that is only targeting Indian audiences might not require a production company with worldwide marketing experience. For example, a Bengaluru-based tech startup may like short explainer videos, whereas a Mumbai-based consumer brand may need full-fledged storytelling ads to roll out a country-wide campaign. That’s why the concept of the “best” video production companies in India varies from person to person and project requirement.

How “Top Lists” Are Actually Created Online

Most “Top Video Production Companies” lists you see online are not created by an independent review.

In reality, most are content marketing tools employed by websites to increase traffic. SEO comes into play. Business organizations optimize their websites for keywords such as top video production companies in India to appear on search engines. Agencies and bloggers also make “Top 10” lists to rank higher on Google and drive traffic.

Sometimes, paid placements impact these rankings. Studies indicate that some sites take sponsorships or advertising payments in return for higher placements (sources: Forbes Insights, Clutch Reports). That implies that some businesses listed as “best” have paid for that position. There is a time factor as well. The video production industry is ever-changing. New agencies pop up every year with new creative ideas, while older ones tend to slack off. Since websites do not keep their blogs updated consistently, an agency ranked as “top” one year might no longer be in that position the following year. In short, online “top lists” blend real opinion with SEO, marketing strategies, and business tactics.

Why You Should Define Your Own “Best” Video Partner

Rather than putting your faith entirely in search results, it’s more intelligent to create your own set of criteria for choosing a video production company. All brands possess specific goals, target groups, and price segments.

Begin with your specific needs:

  • Do you require animated explainers?
  • Do you create product launch videos?
  • Is it a corporate documentary or a social campaign?

Then examine the company’s body of work. Check their style and case studies to find who suits your aims. Have a clear talk regarding your budget to find out whether they can make a return at your budget or not. Client feedback, communication, and cultural awareness are also important. A firm that has expertise in corporate video production for Indian companies might be better than one that is focused on international projects if your target audience is India.

Common Mistakes When Choosing a Video Production Company

Selecting a video production company in India without an explicit checklist ends up causing trouble. Most businesses rush once they have spotted a few cool showreels or a prime ranking on some website. Most often, overlooking specialization is done. A shop that does very good wedding videos or event filming might not necessarily be the most suitable for telling corporate stories or creating eLearning videos. The other error is solely considering the budget. Although cost is important, the lowest cost frequently doesn’t have the storytelling value, animation capabilities, or project management expertise to ensure business success. Misunderstandings regarding timelines are yet another problem. Some businesses will promise speedy delivery but sacrifice quality.

Lastly, businesses forget communication. If a team is not responsive in the proposal stage, chances are that they won’t be dependable later on during pivotal deadlines. Choosing wisely involves reviewing portfolios, detailing expectations, and making sure that creative vision is aligned with business requirements—not merely selecting the first name on a “best of” list.

What to Consider When Shortlisting Companies

When shortlisting top video production companies in India for your project, pay attention to these simple but important factors:

1. Portfolio Relevance:

Look beyond just flashy videos. Ask: Do they have examples similar to what you want to create? Are there strong case studies for corporate video production or animated explainers?

2. Industry Understanding:

Good video creators should understand your industry. Whether it’s technology, retail, education, or FMCG, a company that knows the space can tell your story more effectively. [A smart guide on best animation styles for business – Read Here]

3. Creative Range:

Check if they can work across different formats like eLearning videos, promotional films, brand videos, or product demos. Flexibility matters when your marketing needs evolve.

4. Transparent Pricing:

Good agencies provide detailed, transparent quotes. They should explain what’s included—scripting, filming, animation, and editing—and what costs extra.

5. Communication & Collaboration:

The best projects happen when teams collaborate smoothly. Choose a partner who listens, understands your brief, and offers clear, professional communication. Keep in mind, the right company isn’t about top rankings—it’s about getting the right fit for your brand’s objectives.

Conclusion

All businesses desire their videos to create actual impact—be it brand awareness, product education, or customer engagement. Although going through “top” lists online may be a beginning, depending only on them usually results in frustration.

Selecting a good video production company in India must be a deliberate choice, not a hasty one based on a blog roundup or ad position. It’s about discovering a creative partner who gets your goals, your audience, and your tone of voice.

Taking the time to study portfolios, speak with teams, and learn about their process avoids errors and ensures that your project goes smoothly.

In today’s world, good videos are not a nicety. They are a necessity for business. And the right production house can be the difference between merely producing a video and producing an effect.

FAQs

1. Why do various websites mention different “best” video production houses in India?

Because “best” is subjective. Lists differ depending on factors such as pricing, creativity, niche specialization, and even marketing alliances.

2. Should I rely on websites such as Clutch or GoodFirms only?

These websites make decent leads, but always do your own research. Verify genuine client feedback and portfolios, and speak to shortlisted agencies directly.

3. How much should I plan to spend on a decent corporate video?

Corporate videos in India may begin at ₹50,000 and reach several lakhs based on complexity, animation, scripting, and production size.

4. How can I tell if an agency is suitable for my eLearning video requirements?

Check for eLearning video development experience. See their showcase projects, review storytelling approaches, and confirm they know your training objectives.

5. What is more important: technical quality or storytelling?

Both are equally important. Compelling storytelling engages and achieves results, whereas effective technical implementation guarantees professionalism and trust.

Posted on by Suchismita Sinha

Best whiteboard animation software (After Effects)

Introduction 

Whiteboard animation has emerged as one of the most effective methods of conveying complex ideas in a simple, engaging, and visually appealing way. Whether you’re creating a marketing video, educational content, or explainer videos for your business, whiteboard animation captures the audience’s attention and clearly communicates your message. 

This blog will guide you through the process of creating a whiteboard animation in After Effects, making it accessible and understandable even for those who are new to the software.

Why Whiteboard Animation is an Effective Choice for Content Creation

Whiteboard animation has become a go-to choice for content creators looking to convey their brand message in an engaging and dynamic way. It offers clear advantages for educational purposes, marketing, or brand storytelling. With the best whiteboard animation software, creators can easily make animated videos that captivate audiences. 

Popular animation studios also rely on this technique for its simplicity and effectiveness. It allows brands to tell their stories visually, keeping the content engaging while making complex ideas easy to understand. It’s a powerful tool that continues to grow in popularity.

  1. Enhanced Viewer Engagement: Whiteboard animations captivate the audience with their engaging, hand-drawn styles. The process of images being “created” in real-time holds the viewer’s attention, encouraging them to focus on the message being conveyed. Unlike traditional videos, this technique appeals to both visual and auditory senses, keeping viewers actively engaged.

  2. Clear Communication of Complex Ideas: Whiteboard animations simplify complicated concepts by breaking them down visually. Through effective illustration and narration, abstract ideas can be made clearer, ensuring that even difficult concepts are easily understood by a diverse audience.

  3. Wide-Ranging Applications: These animations are highly adaptable and work across various industries. Whether you’re explaining a new product, offering a tutorial, creating a promotional video, or providing educational content, whiteboard animation is versatile and can meet the needs of multiple business and educational sectors.

  4. Appealing to All Ages: Whiteboard animations appeal to both children and adults due to their straightforward yet creative nature. For businesses, this makes them an excellent choice for content meant for diverse demographic groups, as they can effectively hold attention across age ranges.

  5. Boosts Information Retention: Studies have shown that visuals help with better memory retention. Whiteboard animation has a unique advantage in this area since it combines visual cues with storytelling, which enhances the audience’s ability to recall the content long after viewing.

  6. Cost-Effective and Time-Saving: Contrary to the belief that animations are expensive to produce, whiteboard animations can be created relatively quickly and affordably, especially with software like After Effects. This makes it a cost-effective option for businesses and individuals with limited budgets.

  7. Increased Shareability: Whiteboard animation videos tend to be shared more on social media due to their attention-grabbing nature. Their simple and clean design makes them easy to consume, while the drawing process adds a unique flair that attracts audiences looking for fresh content.

  8. Encourages Action: The combination of clear messaging, appealing visuals, and a straightforward narrative often results in a stronger call to action. Whether you’re looking to educate your audience or encourage them to take a specific action (such as signing up for a service or purchasing a product), whiteboard animation has been proven to increase conversions.

Step-by-Step Process for Creating Whiteboard Animation in After Effects

1 . The first step is to determine what you want to highlight through the whiteboard animation, whether it’s a product, service, or cause.

2. Once you have decided on the message you wish to communicate to your audience or customers, the next step is to create graphics or a storyboard.

3. In this phase, it’s important to carefully select the graphics that will best convey your message in a clear and effective manner.

4. After finalizing your storyboard for the video, you will need to import the graphic files into After Effects by setting up a new composition that suits your needs.


5. To import the graphic files, simply double-click the project panel and browse for the files in the pop-up window.


6. Once the graphic files are imported, drag them into the timeline for further editing.


7. Next, go to the effects panel, search for the “write-on” effect, and apply it to the graphic layer by selecting the layer you want to animate.


8. After applying the write-on effect to the graphic layer, access the effects control panel and adjust the keyframes according to how you want the effect to appear.


9. In the effects control panel, adjust the write-on effect settings by changing the brush color to red instead of the default white.


10. Modify the brush size to a range of 50-150, based on what works best for your animation.

11. Set the brush opacity to your desired level for the effect.

12. Go to the first frame of the timeline and create a keyframe for the brush position in the effects control panel under the write-on effect.

13. You can adjust the brush position either by entering values manually or by clicking the anchor button next to the brush position settings.

14. Move five frames ahead in the timeline and create the next keyframe, as shown in the reference image.

15. Continue applying new keyframes every five frames in a zig-zag pattern until the entire graphic is covered, as depicted in the image.

16. Once all keyframes are created and the graphic is fully covered, add a hand graphic over the design to simulate the appearance of a hand drawing it.

17. Drag the hand graphic into the timeline and select the layer. Then, press “P” to open the position settings for the hand graphic, as shown in the image.

18. Select the graphic layer and press “U” to display all keyframes applied to the layer, including those for the brush position.

19. Click on the brush position setting in the timeline under the graphic layer to select all the keyframes that have been applied by default. Then, copy the keyframes using Ctrl + C.

20. Next, select the position properties of the hand layer and press Ctrl + V to paste the copied keyframes onto the hand layer.


21. Now, the hand graphic will be synchronized with the graphic layer, and you can make any adjustments as needed to fine-tune the animation.

If you feel overwhelmed using After Effects, we have a list of 8 alternate whiteboard animation software that you can find easier and perfect for your respective job. Check out the infographic below.

Best whiteboard animation software

Best whiteboard animation software

Conclusion

Whiteboard animation is a fun and simple way to bring ideas to life, making complex concepts easier to understand and keeping your audience engaged. Whether you’re showcasing a product, teaching, or telling a story, whiteboard animations help your message stick. Creating these animations in After Effects is simple, even for beginners. By selecting the right graphics, setting keyframes, and adding special effects, you can create professional animations that resonate with your audience. Whether for marketing, education, or branding, whiteboard animation is an engaging tool that helps you connect with viewers in a memorable and impactful way.

Posted on by Suchismita Sinha

The VFX Pipeline: How to Make Animated Videos with Hollywood-Level Effects

How VFX Transforms Animated Videos into Cinematic Experiences

Visual effects (VFX) have changed the way we experience videos. From high-budget Hollywood films to YouTube animations, VFX helps create stunning visuals that grab attention. If you want to make animated videos that stand out, understanding how VFX works is essential.

Today, even small creators and businesses can use advanced effects to enhance their content. Whether it’s a sci-fi scene, a product ad, or an explainer video, the right effects can turn a simple animation into something extraordinary.

What Makes VFX So Powerful?

VFX allows creators to build worlds, add depth, and create visuals that would be impossible to capture in real life. For example, animated explainer videos often use motion graphics and 3D elements to simplify complex topics. In contrast, high-end animations can use techniques like green screen effects and CGI to produce lifelike environments.

The film industry has long relied on VFX to bring stories to life. However, digital tools have made these techniques more accessible to marketers, YouTubers, and businesses. Even a well-crafted social media ad can benefit from subtle animations, lighting effects, and creative compositions.

How VFX Enhances Animated Videos

Adding VFX to animated videos isn’t just about making them look cool. It serves a purpose:

  • Better Storytelling – VFX allows creators to visualize ideas that are difficult to film. Think of futuristic cityscapes, fantasy creatures, or time-travel sequences.

  • Increased Engagement – Animated videos with polished effects capture viewers’ attention and keep them engaged longer.

  • Stronger Branding – Businesses use VFX to create professional, high-quality videos that reflect their brand identity.

Even simple enhancements—like text animations, background transitions, and lighting adjustments—can improve the overall impact of a video. Check out the infographic below to explore the step-by-step process of making animated videos with professional-level effects.

The VFX Pipeline: How to Make Animated Videos with Hollywood-Level Effects

Conclusion

VFX is constantly evolving. AI-generated visuals, real-time 3D environments, and deepfake technology are pushing animation to new heights. As these tools become more advanced, even small businesses and independent creators can produce Hollywood-level effects in their videos. If you want to create high-quality animated videos, incorporating VFX is no longer optional—it’s essential. 

Posted on by Suchismita Sinha

Top Video Production Companies in India

Introduction 

It’s hard to scroll through your social media feed without seeing a video pop up, from a small local shop showing off their latest product to a global brand sharing a behind-the-scenes look, everyone wants engaging videos. 

These days, almost every business understands the power of video for marketing and branding. You won’t find a major brand avoiding video content; it has become an essential part of their marketing strategy to drive 80% more engagement. 

In fact, with 60.8% of marketers using animation for social media posts and 37% for explainer videos, the demand for high-quality video production companies in India has increased. With so many companies offering similar services, how do you choose the right one?

This blog is here to help, highlighting some of the best video production agencies in India known for their creativity and expertise in bringing ideas to life. Whether you’re looking for animated content or engaging explainer videos, these companies are masters at creating videos that leave a lasting impression.

Top Video Production Companies in India

1. Cputek 

Cputek is considered one of the top animation video production companies in India, headquartered in Kolkata. Be it eLearning video production services for schools for schools, corporate training, or product explainer videos, or 2D and 3D animated promotional videos, the Cputek team has experts in all things content, 2D animation, whiteboard animation, storyboarding, or VFX videos. 

By creating videos for Amazon, NSPCL, MSP Bandhan, Ceed India, Petrol Dealers Association Mumbai, they have carved a name for their quality of work in the industry. 

Whether it’s crafting compelling narratives through short form videos or creating engaging product animations, Cputek is dedicated to delivering exceptional visual content that leaves a lasting impression.

GMB Rating: 4.6

Headquarter: Kolkata, West Bengal

Services: 

  • 2D/3D Animation 
  • Storyboarding 
  • Whiteboard animation
  • Videos in After Effects
  • Animation explainer videos
  • Animated eLearning videos
  • Product animation 
  • Corporate training videos
  • 2D motion graphics 
  • Company profile video 
  • Powerpoint to video presentation 

Cputek’s Motion Graphics Video

You can also research other top video animation agencies in India that deliver impactful content. 

2. Incredimate Studio

Incredimate Studio is one of the standout animation production companies in India, based out of Punjab, specializing in both 2D and 3D animation. Be it medical animation, product animation, commercial animations, or even game design and development, Incredimate turns your ideas into vibrant marketing content with exceptional precision and creativity. 

Their portfolio speaks for itself, with notable clients like ViciMedia, Restar, Motion Supply Chain, and Li & Fung, showcasing their broad expertise and ability to tackle diverse animation needs. Whether you need a simple 2D explainer video or a complex 3D product model, Incredimate’s talented team ensures that every project resonates with high-quality animation and impactful visuals. Their commitment to blending technology with creativity makes them one of the best animation studios in India.

GMB Rating: 4.7

Headquarter: Punjab

Services: 

  • 2D/3D animation
  • Medical animation 
  • Explainer video animation 
  • Storyboarding 
  • Architectural rendering
  • Commercial animation 

3. Prayan Animation Studio Pvt Ltd

Prayan Animation Studio Pvt. Ltd., established in 2012, is a prominent animation video production studio based in Thiruvananthapuram, Kerala. Specializing in 2D and 3D animation, Prayan excels in creating animated TV series, explainer videos, children’s book illustrations, and more. 

With clients like Howdytoons, Muza World, and Startupsoft, this studio is known for delivering high-quality, engaging content that connects emotionally with audiences. Over its 12 years of operation, Prayan has built a strong reputation for creativity, reliability, and outstanding customer service, making it one of the top animation studios in India.

GMB Rating: 4.7

Headquarter: Kerala 

Services:

  • 2D/3D Animation
  • Children’s Book Illustration
  • Explainer videos
  • Comic Book Illustration
  • NFT Digital Art

4. Ayushmi Creation

Ayushmi Creation, based in Vadodara, Gujarat, is a leading animation video production firm that has been delivering exceptional content since its inception in 2016. Starting with a small office and a MacBook Pro, the team’s passion and dedication have propelled them to become one of Gujarat’s most trusted production agencies. 

Specializing in a wide range of services, including corporate videos, product animations, explainer videos, and 3D industrial animations, Ayushmi Creation focuses on creating visually stunning videos that deeply connect with audiences. With clients like ONGC, Indian Oil, L&T Construction, and Concentrix, Ayushmi Creation has built a strong portfolio, consistently delivering high-quality content. 

Their experienced team of professionals ensures that each project is executed with precision and creativity, helping businesses communicate their messages effectively. Whether it’s for training videos, promotional content, or safety videos, Ayushmi Creation stands out for its storytelling expertise and client-centric approach.

GMB Rating: 4.9

Headquarter: Gujarat

Services:

  • 2D and 3D character Animation
  • Corporate video production 
  • Industrial Photography & Product Photography

5. Village Talkies

Village Talkies is a well-established video production house in India with a global footprint, offering top-tier video production and animation services. Founded with a vision to create impactful, high-quality videos, they have become a go-to choice for businesses for improving their brand identity. Village Talkies serves clients across the globe, producing over 2,500 creative videos in more than 11 years in the industry.

Village Talkies helps businesses connect with their audiences through compelling visual storytelling. With a strong client base across Asia, Europe, and the Americas, including renowned brands like Decathlon, Urban Ladder, Mphasis, Tata Elxsi, and Zoomcar, Village Talkies ensures that every project is tailored to meet client goals, delivering videos that drive results and increase brand visibility.

GMB Rating: 4.8

Headquarter: Karnataka

Services:

  • Corporate videos
  • Explainer videos
  • eLearning videos
  • Training and development videos
  • Product demos
  • 2D animation videos 

6. Creative Splash

Creative Splash is an animation and video production studio based out of Pune, known for turning creative ideas into powerful visual stories. They specialize in 2D and 3D animation, explainer videos, motion graphics, product animation, and industrial animation, all aimed at engaging and captivating audiences.

The studio offers a wide range of services, including corporate films, VFX animation, short films, and promotional videos. Over the years, Creative Splash has gained recognition, winning awards like Best Director and Best Cinematography at international film festivals. They serve a diverse clientele across various industries such as Pharma & Healthcare, FMCG, Engineering & Automation, Infrastructure, Real Estate, Education, and Finance & Banking.

GMB Rating: 4.9

Headquarter: Maharashtra

Services:

  • Explainer Videos
  • Product Films
  • TV Commercials
  • Corporate Films
  • Promotional Videos
  • Industrial Animation
  • VFX

7. Technicolor India

Technicolor India is a leading video production company in India with a rich history in the world of visual storytelling spanning over a century. As part of the global Technicolor Group, the studio has become synonymous with creativity and innovation in film, TV, advertising, and gaming.

Technicolor India provides a wide array of services, including VFX, animation, and color grading, contributing to major film and television projects across the globe. With its expertise, the studio has worked on high-profile productions like The Lion King, The Jungle Book, and Mufasa: The Lion King.

With a legacy of over 100 years of innovation, Technicolor India continues to set the standard in the industry, using a mix of advanced technology and artistic creativity to create unforgettable visual experiences for brands, films, and games alike.

GMB Rating: 4.6

Headquarter: Bengaluru

Services:

  • Film & Episodic
  • Advertising
  • Animation
  • Games
  • Experiential Entertainment

FAQs

1. What are the best video production companies in India?

Some of the top video production companies in India include Technicolor India, Village Talkies, Cputek, and Incredimate Studio. These companies are known for their creativity, expertise, and high-quality production services, offering a wide range of video types such as animation, corporate videos, and explainer videos.

2. How do I choose the right video production company for my project?

To choose the right company, assess their portfolio, expertise in your industry, and client reviews. Understand their creative process, timelines, and costs. It’s essential that they align with your vision and can deliver content that resonates with your target audience.

3. What types of videos do production companies in India create?

Indian video production companies create a variety of videos, including corporate videos, explainer videos, product demos, animated videos, training videos, event coverage, and short films. These companies specialize in 2D/3D animation, VFX, and promotional content tailored to business needs.

4. How much does video production cost in India?

The cost of video production in India varies based on factors like video type, length, complexity, and studio reputation. Generally, explainer videos may range from ₹50,000 to ₹2,00,000, while more detailed animations or corporate films may cost higher. It’s important to get a quote based on your specific needs.

Conclusion 

High-quality video content can make a significant change for your business. But to make sure your efforts and investments bring that deserved ROI, you need to partner with a top video production company in India. In this blog, I have discussed some of the best video production companies from different parts of the nation. Each of them has the potential to create a powerful impact for your business. 

If you are looking for a solution that can make your business stand apart from others, please give it a serious thought. Millions of businesses are making it big in their respective fields. Get in touch with the most convenient and the best video production company listed above, go through their portfolio, and discuss your requirements. Join the dots and take one step closer to unparalleled success!

Posted on by Suchismita Sinha

10 AI Tools Every Instructional Designer Should Use for Video Creation

Introduction

AI is changing how we design and deliver learning experiences. Today, instructional designers don’t need big budgets or full production teams to create high-quality training content. With AI tools, anyone can make animated videos, write clear scripts, and even add natural-sounding voice-overs—all in less time.

This blog is for eLearning professionals who want to save hours on video creation while still keeping their content fresh, clear, and engaging. We’ll walk through 10 top AI tools that help with every step—planning, scripting, designing, and producing professional eLearning videos.

Whether you’re working with a team or solo, these tools can make your job easier. Let’s dive into the tools you can start using today.

Scriptwriting & Content Generation Tools

1. ChatGPT (by OpenAI)

ChatGPT is one of the most popular tools for brainstorming, drafting, and polishing content. You can feed it a topic or an outline, and it quickly turns your ideas into readable scripts. If you’re looking to explain a complex topic clearly, ChatGPT is a great place to start.

Use Case: You’re creating a module on cybersecurity. You ask ChatGPT to break down the topic into five sections and write an introduction for each. In seconds, you have a ready-to-edit script.

This tool is widely used by eLearning video creators to speed up the writing phase without compromising on clarity.

2. Jasper

Jasper is another AI writing assistant, but it’s built with marketers and instructional writers in mind. It offers tone control, brand consistency, and ready-made templates. If you’re building courses for a company, Jasper helps you match their voice.

Use Case: You’re designing onboarding lessons for a startup. Jasper helps you write welcome scripts, company policies, and quick quiz content—all in the same tone.

For any eLearning company in India or globally, Jasper adds that professional polish to your training material right from the start.

Video Creation & Editing Tools

3. Synthesia

Synthesia lets you create videos with AI avatars that speak in over 120 languages. You just upload your script, choose an avatar, and hit generate. No need for cameras or mics.

Use Case: You’re building an eLearning video for global onboarding. Synthesia helps you present the same message in multiple languages, using diverse avatars that reflect your learners.

It’s a game-changer for eLearning video creators who want speed and scale without sacrificing quality.

4. Pictory

Pictory turns written content into short, engaging videos. Just paste your script, and it automatically picks visuals, animations, and voiceovers.

Use Case: You’ve written a learning module using ChatGPT. Pictory quickly transforms it into a 60-second eLearning video summary with stock visuals and AI voice.

If you’re a solo designer or part of a growing eLearning company in India, Pictory helps you produce more content in less time.

Animation & Visual Design Tools

5. Vyond

Vyond is a top tool to make animated videos. It offers drag-and-drop characters, motion paths, and templates designed for training and explainer content.

Use Case: You’re teaching soft skills like communication or time management. Vyond helps you create relatable scenarios with animated characters, making lessons stick.

Great for when you want storytelling, without the hassle of custom animation work.

6. Canva (with AI features)

Canva isn’t just for slides or posters anymore. Its AI tools now help with video templates, text-to-image visuals, and animated design elements.

Use Case: You want to add branded intros, callouts, and transitions to your eLearning videos. Canva makes it fast and easy, even for non-designers.

Canva is especially helpful for teams in fast-paced environments like startups or any eLearning company in India working across multiple clients.

Voiceover & Audio Tools

7. Murf.ai

Murf.ai is one of the most popular AI tools for creating realistic voice-overs. It gives you access to studio-quality voices in different tones and accents.

Use Case: You’re creating an onboarding eLearning video for new hires. Murf lets you add a natural-sounding voiceover without hiring a voice artist.

For eLearning video creators who want flexibility and speed, Murf is a budget-friendly and professional choice.

8. Descript

Descript combines audio editing, transcription, and voice cloning in one platform. You can edit your video by editing the script — just like a Word doc.

Use Case: Made a mistake in your narration? Just type the fix in Descript and it’ll generate the new voice line instantly.

It’s a fantastic tool for both beginners and experts looking to make animated videos with high-quality voice-overs quickly.

Personalization & Analytics Tools

9. Synthesys X (for personalization)

Synthesys X uses AI to customize content based on user preferences or learning paths. It helps you deliver a more personal experience.

Use Case: Imagine your eLearning company in India builds a course for sales reps. Synthesys X lets you tailor animated product demos for each user’s region or experience level.

More personalized videos lead to better learner outcomes — and happier clients.

10. Vizzle.ai (for performance tracking)

Vizzle.ai is designed for analyzing how learners engage with your videos. You’ll see where they pause, rewind, or drop off.

Use Case: You’ve uploaded a product training eLearning video and want to improve it. Vizzle shows which sections learners struggle with, so you can adjust the script or visuals.

For eLearning video creators, this kind of feedback is gold. It helps you improve content fast and deliver measurable value.

Bar Chart Summary: 10 AI Tools for eLearning Video Creators

Conclusion: AI as Your Creative Co-Pilot

AI isn’t replacing instructional designers—it’s supercharging them. From writing scripts to editing animations and analyzing engagement, these tools make life easier.

If you’re part of an eLearning company in India or working solo, you don’t need a big studio to create high-impact training. With the right tools, you can make animated videos that are smart, effective, and scalable.

Pick a few tools from this list. Test them. See which ones fit your workflow. And most importantly, keep experimenting — because the future of eLearning video creation is already here, and it’s powered by AI.

FAQ

1. Do I need to know video editing to use these AI tools?

Not at all. Most of these tools are built for beginners. Platforms like Pictory and Lumen5 offer drag-and-drop interfaces, and tools like Descript let you edit just by changing text.

2. Can AI tools replace a full video production team?

AI can handle a lot—from scripting to animation to voiceover. While it may not replace high-end studios for complex projects, it’s ideal for regular training content, explainer videos, and internal communication.

3. How can these tools help an eLearning company in India compete globally?

AI tools lower production costs and increase speed. They let smaller teams create quality content, scale faster, and serve clients around the world with customized, engaging eLearning videos.

4. Are these tools budget-friendly for freelancers or small teams?

Yes! Many offer free tiers or affordable monthly plans. Tools like Animaker and Murf.ai give great value without breaking the bank.

Posted on by Suchismita Sinha

6 Proven Examples of Video and Animation Improving Conversion Rates

Introduction

Capturing your audience’s attention is more challenging than ever. With endless content flooding online spaces, standing out and making an impact is no longer just about being seen, it’s about being memorable. This is why you really need video and animation to go hand by hand for maximum impact.

As an animation company, we know that video and animation have the unique ability to cut through the noise, simplify complex ideas, and connect with audiences in a way that static images and text simply can’t. It’s not just about creativity—it’s about driving action.

In this blog, we’ll showcase real-world examples of how businesses have leveraged the power of video and animation to dramatically boost their conversion rates. These stories highlight how animation goes beyond just looking good, it’s a smart marketing tool that brings tangible results. Let’s dive into the impact it’s having.

1. Dropbox

About the Brand: Dropbox, founded in 2007, provides cloud storage services that allow users to store, sync, and share files easily across different devices. The platform became widely recognized for its simple and user-friendly interface, making it accessible to both individuals and businesses.

Objective: Early on, Dropbox faced the challenge of introducing the concept of cloud storage to a large audience unfamiliar with the technology. The company needed to present its product in a way that clearly demonstrated how it could solve problems for users, setting it apart from traditional storage options.

Solution: To help potential customers understand the service, Dropbox decided to create an animated explainer video. The 136-second whiteboard-style video was designed to break down the concept of cloud storage into simple terms. By using animation, the video effectively communicated how Dropbox worked, its ease of use, and the benefits of cloud storage.

Results

After Implementing Animated Video:

  • Conversion Rate: The animated explainer video led to a 10% increase in sign-ups, contributing to 10 million new users joining the platform.

  • Revenue Impact: With the increased user base, Dropbox saw a $48 million growth in revenue, highlighting the effectiveness of the video as a marketing tool.

Before Implementing Animated Video:

  • Estimated Conversion Rate: Before the video, Dropbox’s conversion rate was approximately 2.7%, resulting in an estimated 270,000 sign-ups from their visitor base.

2. Rypple (now part of Salesforce)

About the Brand: Rypple was a social performance management platform that provided real-time feedback and recognition, aiming to enhance employee engagement and productivity. It was acquired by Salesforce in 2011 to integrate its capabilities into Salesforce’s broader suite of enterprise solutions.​

Objective: Rypple sought to increase sign-ups for their free trial by effectively communicating the value of their platform to potential users.​

Solution: To achieve this, Rypple conducted an A/B test with three landing page variations:

  1. A page with text and images

  2. A page featuring a live-action testimonial video

  3. A page with an animated explainer video​

The animated explainer video was designed to clearly convey the platform’s benefits and functionalities in an engaging and concise manner.​

Results

After Implementing Animated Video:

  • Conversion Rate Increase: The landing page with the animated explainer video outperformed the others, leading to a 20% increase in conversion rates.

  • Engagement Metrics: Approximately 30% of page visitors watched the video, and about 50% of those viewers watched it in its entirety

Before Implementing Animated Video:

  • Estimated Conversion Rate: Prior to implementing the video, Rypple’s conversion rate was around 3%, which translated to roughly 3,000 sign-ups from 100,000 visitors.

3. Crazy Egg

About the Brand: Crazy Egg offers heatmap tools that allow website owners to visualize user interactions on their sites. By understanding where visitors click, scroll, and hover, businesses can optimize their web pages for better user experience and increased conversions.​

Objective: Despite having a valuable tool, Crazy Egg faced the challenge of effectively communicating its benefits to potential customers. The goal was to clarify the product’s value proposition and increase sign-ups for their services.​

Solution: To address this, Crazy Egg invested in a 158-second animated explainer video. The video was strategically placed on their homepage to immediately engage visitors and succinctly convey how Crazy Egg’s heat map tool works.

Results

After Implementing Animated Video:

  • Conversion Rate: The introduction of the explainer video led to a 64% increase in conversion rates.​

  • Revenue Impact: This surge in conversions translated to an additional $21,000 in monthly revenue for the company.

Before Implementing Animated Video:

  • Estimated Conversion Rate: Before the animated video, Crazy Egg’s conversion rate was approximately 1.5%, with an estimated 1,500 sign-ups from 100,000 visitors.

4. Kaspersky Lab

About the Brand: Kaspersky Lab is a global cybersecurity company that provides antivirus and security solutions to protect users from digital threats.​

Objective: Simplify complex cybersecurity concepts to make them accessible to a broader audience, thereby increasing customer engagement and acquisition.​

Solution: They invested in an animated explainer video to demystify their services, effectively communicating the importance of cybersecurity in an engaging manner.

Results

After Implementing Animated Video:

  • Customer Acquisition: Gained hundreds of new customers during the campaign period.

5. Varpet

About the Brand: Varpet is a service dedicated to simplifying the process of finding reliable help for household chores. By connecting users with trusted professionals, Varpet aims to make everyday tasks more manageable.​

Objective: Varpet sought to increase app registrations by effectively communicating the value of their platform to a broader audience. The goal was to engage potential users and encourage them to download and use the app.​

Solution: To achieve this, Varpet created an engaging animated explainer video. The 90-second video was designed to highlight the app’s key features and demonstrate how it addresses common pain points related to household chores. The animation employed bright colors and a compelling narrative to capture attention and convey the message effectively.​

Results

After Implementing Animated Video:

  • App Registrations: The campaign led to 15,000 new app registrations within a single month, showcasing the video’s effectiveness in driving user acquisition.​

  • Conversion Rate: Varpet experienced a 200% increase in conversion rates during the campaign period, indicating a significant improvement in user engagement and action.​

  • Additional Impact: The success of the campaign also attracted interest from venture capitalists, resulting in a substantial investment that further fueled the company’s growth.

Before Implementing Animated Video:

  • Estimated Conversion Rate: Varpet’s conversion rate before the video was roughly 5%, corresponding to about 5,000 sign-ups from 100,000 visitors.

6. Solana

About the Brand: Solana is a high-performance blockchain platform designed to support decentralized applications (dApps) and crypto-assets at scale. It offers fast, secure, and scalable solutions for developers and users in the blockchain ecosystem.​

Objective: Solana aimed to expand its reach in Europe, Canada, and the United States by effectively communicating its unique selling proposition and the technical aspects of its platform to a broader audience.​

Solution: Solana took the help of video and animation leading to a 75-second animated explainer video that simplified complex concepts such as Solana’s Proof of History technology and its capability to handle 50,000 to 65,000 transactions per second. 

It featured a futuristic style with a monochrome color palette and modern graphics, immersing viewers in the platform’s innovative features. ​

Results

After Implementing Animated Video:

  • Video Views: The explainer video accumulated 40,000 organic views, reflecting significant interest and engagement from the target audience.​

  • Engagement: It ranked as the second most-watched video on Solana’s YouTube channel, indicating its effectiveness in capturing viewer attention.​

  • Brand Recognition: The video’s success contributed to increased brand recognition and understanding of Solana’s unique features, supporting the company’s expansion goals in the targeted regions.​

Before Implementing Animated Video:

  • Estimated Conversion Rate: Solana’s estimated conversion rate before the video was around 2%, resulting in approximately 2,000 sign-ups from 100,000 visitors.

[Disclaimer: Please note that several “before” conversion rates and sign-up figures cited in these case studies are estimated based on industry averages and typical performance metrics. Exact pre-video data for some companies is not publicly available. These estimates are provided to give context on the potential impact of video and animation on conversion rates, and actual results may vary.]

FAQs

1. How does video and animation help increase conversion rates?

Video helps boost conversions by creating a more engaging and interactive experience for visitors. It can simplify complex information, making it easier for viewers to understand a product or service. Animated videos are also effective at capturing attention and keeping visitors on a page longer, reducing bounce rates. When used on landing pages or product pages, videos help build trust, clarify value, and ultimately encourage users to take action, such as making a purchase or signing up.

2. What types of videos are most effective for boosting conversions?

Explainer videos and product demonstrations are two of the most effective types of videos for increasing conversions. Explainer videos simplify a product or service’s value proposition, while product demos show how the product works in action. Testimonial videos are also powerful as they provide social proof, helping potential customers trust the brand. These videos are especially effective when they are short, clear, and relevant to the audience’s needs.

3. How can animation improve the user experience on a website?

Animation enhances the user experience by making a website more visually appealing and interactive. It can guide users through a process, highlight key features, and break down complex information in a digestible way. Animated elements like illustrations, transitions, and interactive features can make browsing more enjoyable, encouraging users to spend more time on the site. This increased engagement often leads to better retention and a higher likelihood of conversion.

4. Is video content suitable for all types of businesses?

Video content is versatile and can be adapted to suit nearly any business. For service-based businesses, explainer videos and case studies are effective in communicating the value of their offerings. Product-based businesses benefit from demonstration and testimonial videos. Even niche industries can use videos to showcase their expertise or demonstrate complex processes. The key is tailoring the video to match the target audience’s needs and expectations, ensuring it is clear and relevant to them.

Conclusion

The case studies discussed here demonstrate the substantial impact that video and animation can have on conversion rates. From explainer videos to case study animations, businesses that have adopted these tools have seen significant improvements in their ability to engage customers and drive conversions.

Video and animation have proven to be powerful tools for communicating messages in a way that is clear, engaging, and effective. By using these mediums, companies can make a stronger connection with their audience, build trust, and ultimately improve their conversion rates.

As digital marketing continues to evolve, businesses that incorporate video and animation into their strategies will likely see continued success in driving higher engagement and more conversions. If you haven’t already, consider adding these tools to your marketing campaigns, they could be the key to improving your performance and achieving better results.

Posted on by Suchismita Sinha

Video and Animation Usage by Industry: 2025 Infographic Report

If you scroll through your feed right now, chances are, most of what you’ll see is video.

Whether it’s a product demo, a flashy motion graphic, or an explainer reel, video and animation aren’t just trends anymore. They’ve become how industries speak to their audience.

In 2025, it’s not about whether companies are using video and animation. It’s about how and where they’re using it most effectively.

This blog walks you through the changing patterns in video and animation usage across different industries. You’ll also find a nice infographic at the bottom, packed with the exact breakdowns and insights you’ve been looking for.

Why Everyone’s Turning to Animation

Text and static visuals have their place. But when you’re trying to keep someone hooked for more than a few seconds, video and animation always work better.

– They hold attention.
– They simplify complicated messages.
– They help brands stay memorable.

Short-form videos, animated explainers, and even simple logo animations are being used to create strong brand recall. On platforms like Instagram, YouTube Shorts, and LinkedIn, animation-driven content often performs better in terms of views and engagement.

This is especially true for industries dealing with complex topics like finance, healthcare, education where simplifying the message makes all the difference.

Not All Industries Use It the Same Way

Different sectors have different goals, and that reflects how they use video and animation.

Marketing and ad agencies? They’re using animation as a core creative tool. Think social media campaigns, landing pages, and explainer ads.

The tech sector leans on animation for feature breakdowns and product showcases — often in sleek, minimal styles.

Education uses it to turn dull topics into interactive lessons.
E-commerce relies on motion to show off products in action.

Then there’s a wide group of industries from gaming and real estate to healthcare and media where video and animation are becoming a quiet powerhouse. In fact, these sectors combined now represent 33% of video and animation usage in marketing content, as of 2024.

We’ve included these breakdowns in the infographic below. It shows exactly where different industries stand and how much space video and animation occupy in their marketing mix.

So What Are Businesses Actually Trying to Achieve With Animation?

We often talk about engagement, but that’s just one piece of the puzzle. Our visual data digs into the real objectives behind using video and animation.

Some brands want to explain complex concepts clearly.
Others are trying to increase conversions.
Some just want to leave a lasting visual impression.

There’s also a growing focus on making brands look and feel unique. Video and animation help here more than stock footage ever could.

In our second visual, we mapped out these objectives from brand awareness to product feature demos, showing how businesses prioritize different goals when working with video and animation.

It’s not just about looking modern. It’s about being clear, memorable, and impactful in a short span of time.

Want the Full Picture?

If you’re exploring how your industry uses video and animation, or planning how to use it better, the infographic below is where you should head next.

It gives you:

  • A clear view of industry-wise video and animation adoption percentages

  • A breakdown of marketing goals driving video and animation content

  • Insights you can use to compare or align your own strategy

Check it out before you scroll any further.

Also, have you heard of the best animation styles for business videos on YouTube?

Video and Animation Usage by Industry: 2025 Infographic Report

Conclusion 

The role of video and animation isn’t slowing down anytime soon. Brands that figure out how to use it effectively with purpose, not just flair are staying ahead in communication, clarity, and customer connection.

Use the insights from the infographic to rethink your visual strategy. Maybe your industry is already ahead of the curve, or maybe there’s an opportunity to lead.

Either way, the numbers tell the story.

 

Posted on by Suchismita Sinha

Make Animated Videos for Patient Education: 10 Tips for Simplifying Medical Concepts

Medical jargon can be a significant barrier to patient understanding. For many patients, especially those in rural areas or from underprivileged backgrounds, medical terms are not just confusing, they are often intimidating. 

Words like “hemorrhage,” “cardiomyopathy,” or “tumor resection” may sound alarming and unfamiliar, leading to unnecessary fear and misunderstanding. This communication gap not only harms patients but also creates challenges for healthcare providers. 

When patients avoid or delay treatment, providers face non-compliance, increased complications, and strained relationships. This leads to a loss of resources, more costly interventions, and greater pressure on healthcare systems, ultimately hindering effective care delivery.

This is why you should make animated videos to educate your patients easily. Animation can simplify tough concepts by presenting them in easy-to-understand terms, much like explaining to a school student. It also helps avoid graphic or disturbing imagery, providing a more comfortable and accessible way for patients to grasp even sensitive or complex topics, such as surgeries or medical procedures. 

With clear visuals and simple explanations, animated videos empower patients to make informed decisions and feel more confident in their treatment, improving their overall healthcare experience.

How to Make Animated Videos That Simplify Medical Concepts for Patients

When it comes to patient education, explaining complex medical concepts can often feel like trying to speak a foreign language. If you’re a medical professional or healthcare authority, you’ve likely encountered the challenge of making intricate procedures, diagnoses, and treatments easy for patients to understand. One of the most effective ways to address this challenge is to make animated videos.

Imagine explaining a surgery or medical condition with visuals instead of just words. It’s more engaging and less likely to overwhelm patients. But how exactly can you make animated videos that truly connect with your audience?

The Power of Visual Storytelling in Healthcare

Patients process visual information far better than plain text. A study even found that people retain 80% of the information when they watch a video compared to just 20% from reading text. This statistic alone proves that animated videos can enhance patient understanding and engagement in a way traditional methods cannot.

Now, here’s the best part: you don’t need to be an expert animator to make animated videos for healthcare education. Thanks to modern tools and platforms, healthcare authorities and eLearning companies can now easily produce high-quality animations without needing a massive budget.

Keep It Simple, Keep It Engaging

When you make animated videos for patient education, remember to keep things simple. You’re not making a blockbuster movie; your goal is to help your audience understand. Avoid cluttering the video with too much information. Instead, focus on one key idea at a time and present it in a clear, concise manner.

Using visuals that mimic real-life situations helps patients relate better. For example, if you’re explaining a heart procedure, showing a simplified version of the heart pumping blood, paired with an easy-to-follow narrative, will allow patients to visually understand what’s happening inside their body.

Interactive Elements Can Boost Engagement

It’s not just about watching a video. When you make animated videos, adding interactive elements such as quizzes or clickable features can really elevate the learning experience. Patients could engage with the material, test their understanding, and reinforce what they’ve learned. By actively participating, they’re more likely to remember the information and feel empowered to make informed decisions about their health.

Make Sure It’s Accessible for Everyone

It’s essential to ensure that all your patients can access your animated videos. Including captions, transcripts, and audio descriptions allows those with hearing or visual impairments to benefit from your educational content. This is an important step to ensure that everyone, regardless of their abilities, can access the valuable information in your animated videos.

Why Animated Videos Are Essential for Medical Authorities

As a healthcare authority, you may face the challenge of trying to explain complex medical concepts to patients who may be anxious, stressed, or just plain overwhelmed. Animated videos serve as an invaluable tool in this process, making the information more digestible, engaging, and memorable.

These videos aren’t just for patients, they’re also for the medical team, as they can be used for internal training or to communicate new medical procedures and practices to staff. Whether you’re working with a medical facility or collaborating with an eLearning company in India, the benefits of using animated videos for patient education are clear.

For more details, check out the infographic below for 10 practical tips on how to make animated videos that simplify complex medical concepts for patients.

Make Animated Videos for Patient Education: 10 Tips for Simplifying Medical Concepts

Conclusion 

Animated videos offer healthcare providers an effective tool to improve patient communication. By simplifying complex medical information, these videos make it easier for patients to understand their conditions and treatment options. This leads to better patient engagement, informed decision-making, and improved adherence to care plans. 

For healthcare providers, adopting animated videos can enhance patient trust, reduce misunderstandings, and ultimately improve health outcomes within the community.

Posted on by Suchismita Sinha

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