By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don't judge, gotta fuel the creativity!)
Animation videos are gaining popularity among business owners, for its power of conversion. Animated videos look simple yet its potential for keeping the viewers hooked for long, make it one of the most in demand marketing tools among advertising agencies.
Animation videos like short explainer videos, product videos, whiteboard animation, motion graphics or 3D animation videos, break down most complex concepts in easily digestible and engaging format which its target audience can easily consume and take action afterwards.
It is high time businesses implemented animation videos to promote their products or services because marketers believe that
“it is possible to get 66% more qualified leads yearly with the help of the explainer video”.
Our attention span is getting shorter day by day. But how can you hook the eyeballs of your customers on your product promotion so that your sales increase? You have to leverage short, catchy, engaging, animated explainer videos.
Some of the benefits of using animation videos –
Clear, Simple and Comprehensive: We still love watching cartoons. Animated explainer videos are no different. They are the best tools to represent any complex stuff briefly in an entertaining way.
Reflects your brand: You can use any color, sound effects, graphics, images, and format of your choice. This empowers you to show your brand in the way you want, which might have been different in the case of live action videos.
Cost-effective: Even with limited resources you can create an explainer video. You also can leverage ready made tools available in the market even though they offer limited customization options, you can make a basic video for your product using them.
Connects with the audience: Animation videos are short and the beginning keeps the viewers hooked till the end. It is crafted for grabbing attention quickly and their appeal remains to be nostalgic in some cases, making people connect with it more.
We know it can be quite challenging for a business to choose one among many animation companies in Kolkata. Hence we curated a list of top 10 animated explainer video companies in Kolkata for you.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
You have probably heard and even enjoyed the animated content of the following studios – Walt Disney, Pixar (Toy Story), Barre Studios (Tom and Jerry), and Studio Ghibli (My Neighbor Totoro). They are considered the pioneers who saw and brought to light the endless potential of animation.
Do you remember any brand using animation as a medium of their marketing campaign? Coca-Cola and Kelloggs’ are believed to be among the firsts who used animation in marketing. There are other brands like Slack, Starbucks, Nike, Microsoft, Amazon, and many others that leverage animation videos for marketing their products.
Why Animation is used in marketing?
Something that is visually appealing sticks around our minds for longer than just a piece of written content. Animation helps you simplify the complex features of your product and present your brand message in a simple format.
Other reasons for using animation in your marketing strategy are –
It increases audience engagement.
Can be shared across all platforms.
Produces content that sticks with us.
A better and cost-effective approach to increased brand awareness.
Innovative way to stand out.
If you need animation videos for marketing your products or services, check out the portfolio of animation companies in Kolkata.
The best practices of different types of animation styles that you can use in marketing campaigns are given below.
2D Animation
Best for: explainer videos, product demos, and mascots representing brand personality.
Why it works: Familiar. It creates characters that seem funny, and that viewers can instantly resonate with.
3D Animation
Best for: Product launches, provides intuitive brand experience, easy visual demonstration of product features and use cases.
Why it works:
Stop Motion
Best for: Unique brand identity, targeting a specific niche audience, promoting handmade products, and others.
Why it works: Provides a charming feel, and helps your brand stand out by adding a personal touch to marketing campaigns.
Claymation
Best for: Best for promoting family-friendly products or services, offers a warm brand image.
Why it works: Similar to stop motion.
Typography Animation
Best for: Event promotions as it has short, attention-grabbing content, and highlight key brand messages.
Why it works: Visually appealing ways to represent text-based information. Works well for grabbing eyeballs in a short time frame.
Whiteboard Animation
Best for: Explainer videos, product demos, simplifying complex concepts.
Why it works: Offers an engaging way to explain complex concepts that build accountability and trust among viewers.
Motion graphics
Best for: Infographics, data visualization, technical product demos, and explainer videos with a professional touch.
Why it works: Represents data and abstract concepts to life in a visually compelling manner, hence best for breaking down core technical data.
Rotoscope Animation
Best for: Targets sophisticated niche-based audience, offers artistic brand image, and promotions with a focus on realism.
Why it works: Visually striking because of a mix of realism and artistic style.
Flipbook Animation
Best for: Simple explainer videos, low-budget animation marketing with a touch of creativity.
Why it works: Quick way to create engaging content for your audience.
Puppet Animation
Best for: Target specifically children’s products to work well, offering a magical brand image.
Why it works: The detailed hand movements instantly create a sense of strong emotional connection between the product and your target audience.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Did you know that close to 96% of Indians prefer to learn about a service or product in a video format rather than reading about it? Yes, unarguably, good-quality explainer videos have the power to capture viewers’ attention more quickly, further, invoking their buying interests.
This not only enhances brand visibility and online presence but also rewards your website with more conversion rates with maximized ROI down the road.
And the role of a qualified animated explainer video maker is worth acknowledging in this matter. Not only will the person make captivating animated explainer videos for your company, but they will also make sure that those videos take your digital journey to new heights very soon.
So, without any further ado, let’s get started!
Tips to use animated explainer videos
As video marketing tools, animated explainer videos are second to none that can boost conversion rates and the digital presence of your website. Here are some tips and strategies to use animated explainer videos effectively.
When your animated explainer video is fully ready
Before hiring an animated explainer video maker, make sure that you are well aware of your services and products. More so, resolving unwanted bugs and glitches and conducting the necessary tests and innovations is of tantamount importance before the professional starts making videos for your website.
Animated videos are a great way to explain a product or service to your customers in a step-by-step manner. Plus, such videos help you connect with your audience at a more personal level as they find your brand more reliable and trustworthy over time.
In short, optimizing engaging explainer videos for your marketing campaigns can do wonders, allowing you to gain a substantial foothold amongst a global consumer base. Isn’t that wonderful?
When you can afford animated explainer videos
To DIY (Doing It Yourself) an animated explainer video can be overwhelming with deciding an overall idea, creating the background, choosing the right color, writing a script that resonates with the target audience, and creating effective visuals. However, explainer video-making companies can do it on your behalf, all you have to do is – communicate your requirements and focus on growing your business while creative agencies create animated videos to level up your marketing game. You can check out the portfolio of an animated explainer video maker based out of Kolkata to get quality animated explainer videos at reasonable costs.
When you need to entertain and engage your visitors
Consumers have become more conscious than ever. They prefer to analyze deep down about a service or product before making a buying decision. So, capturing their attention to your website is not easy.
The only thing that can make it possible is eye-catching animated explainer videos. Such short videos can explain the pertinent service or product more accurately yet in a succinct manner. This gives customers a clear idea of what they are going to purchase and the perks and advantages they can expect from it.
In short, if you want to keep your audience entertained and engaged in the finest way possible, then creating bang-on explainer videos is what you should be striving for.
When a service or product has to be explained
If you need to explain a service or product to your customers in a succinct manner, creating animated explainer videos is the way to go. For this, speak to your animated explainer video maker in the first place, and tell him or her your requirements.
Once the videos are made, they will help your consumers get a clearer and more comprehensive idea about the service or product being explained.
How to Maximize ROI with Animated Explainer Videos
Creating engaging and informative animated explainer videos by a genuinely skilled animated explainer video maker would be worth the investment. These videos are an effective way to connect with the target audience, drive more traffic, and boost online presence, consequently, leading to maximum ROI for your company year over year.
Here is how you can do it.
Personalize your videos as much as possible
To connect with your audience at a more personal level, personalizing your explainer videos from time to time is of paramount importance. And the more you do it as per your viewers’ varying tastes and preferences, the more they will engage with your videos, subsequently, sharing them with others. In short, customizing your explainer videos will help build a strong brand entity, therefore, rewarding your company with maximized ROI every year.
Examples of explainer videos infusing storytelling:
1. In the explainer video of Vidico and Spotify, they have targeted marketers. In this animated video, they have addressed the pain points of marketers while measuring a campaign’s impact on brand equity. Then they shared the modern solution offered by Spotify and gave a short demonstration of how it actually works.
2. In another animated video of Vidico and Semrush, they have directly mentioned avoiding several marketing tools because Semrush, as a marketing platform offers a 7-day free trial for using inbuilt tools to boost search rankings, study competitors, optimize SEO strategies with marketing data from Semrush.
3. Vidico’s other video in collaboration with Slack starts with showing a time when office work starts. That video captures a simple transition of an office worker’s daily routine in an office before and after using Slack. Slack organizes every task so that an employee doesn’t feel overwhelmed and is always in a hurry with lots of work to be done.
Optimize explainer videos for your marketing campaigns
Utilizing explainer videos that are created by the top animated explainer video maker is undoubtedly the finest way to promote your services and products online. Unarguably, video content marketing is gaining increasing popularity in the present-day digital diaspora and businesses must leave no stone unturned to leverage this opportunity, thanks to social media platforms like YouTube, FB, and Instagram ads for making this marketing strategy more accessible than ever.
So, regardless of the size of your business, you must hire an accomplished animated explainer video maker to optimize explainer video marketing for your digital forefront, and in return improved ROI, incessant engagement, and enhanced online are some of the benefits that you can expect for sure.
To get even better results, use animated explainer videos as a touchpoint in your buyers’ journey, starting from the landing pages to the testimonial pages and finally incorporating them into email campaigns.
Start distributing and promoting your animated explainer videos
Simply making a bunch of fascinating animated explainer videos is not enough as you also need to distribute and promote them effectively. This way you can reach your target audience faster than expected. The best way to do it is by promoting these videos on social media and video hosting platforms, optimizing trade events and shows, and incorporating them in your email marketing campaigns, blogs, and landing pages to say the least.
As a result, not only the reach of your explainer videos will increase but they will also have a positive impact on your customers’ buying preferences in no time.
FAQs
1. Why animated explainer videos are effective?
Videos are more effective in communicating a message, hence, the demand for animated explainer videos is growing with each passing day. In short, these videos help break down complex concepts and topics into easily digestible pieces that are hard to express alone in words.
2. What are the benefits of explainer videos?
SEO-friendliness, easy shareability, increased web traffic, illustration of complex topics into simplified concepts, and a non-sales-oriented approach are some of the benefits to expect from high-quality animated explainer videos.
3. Are explainer videos profitable?
According to research, 95% of online users prefer to understand a service or product by watching a video relevant to it rather than getting information textually. This is one good reason why animated explainer videos have become the most effective marketing tool in the present-day online landscape.
Conclusion
Animated explainer videos will remain a highly effective marketing tool in the digital landscape for many years to come. Engaging and insightful videos created by an ingenious animated explainer video maker can do wonders for your small business from better conversion rates, improved attention span, more customer retention, enhanced online presence, and most importantly maximized year-on-year.
Hope you found today’s post informative and engaging and will consider using captivating explainer videos for your organization to take it to the next level.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
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