By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don't judge, gotta fuel the creativity!)
SaaS is one of the most fruitful outcomes of cloud computing. Based on the cloud, this method allows users to avail themselves of software services via subscription models over the internet, not requiring them to install the application in the hardware. You only need a strong internet connection and a web browser.
Popular SaaS applications that have made an employee’s life easier –
Microsoft Office 365, and Slack for collaboration
Asana, Trello for project management
Notion for task management
Google Drive for vital data storage
Salesforce, Zoho for Client relationship management
The significance of SaaS in 2024
As we move ahead, we can witness the daily evolution of technology in reducing time and increasing outcomes of a business process. SaaS solutions significantly help provide employees the convenience they require to produce more in less time, better than traditional software. Why big and small enterprises should deploy SaaS in their organizations-
24/7 accessibility, from anywhere, using any device
Efficient data storage
No heavy investment in the beginning
Faster time to deploy, no need to install
Easy upgradation to match the varying business needs
This is most beneficial for small businesses and startups as they can start with limited budgets and resources.
Larger enterprises can use these tools for short-term and small projects.
Trends to see in SaaS tools in 2024 and onwards
Integration of Generative AI (think of Canva)
Tools for collaboration, especially for remote workers
Personalized responses for each purpose
Consumption-based pricing
Various SaaS tools will be developed on Low-code/no-code frameworks
Vertical SaaS that is specifically designed for a whole industry like manufacturing, retail, or finance, will be in-demand
SaaS solutions will rely on Environmental, Social, and Governance (ESG) initiatives.
The growing demand for SaaS solutions has also impacted Kolkata. Numerous startups and agencies are building cloud-based solutions for different industries and different purposes.
There is a list of top agencies that got funded for their solutions. From healthcare to CRM software to the HR department or travel industry, the SaaS tools built by a top software development company in Kolkata are doing wonders worldwide. Have a look at it below.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
In today’s fast-paced digital sphere, online presence has become more important than ever. Therefore, every business must optimise digital marketing properly and enjoy a substantial position on the web.
An effective online presence not only helps you garner new traffic, generate more leads and drive better conversions but also enhances your company’s overall sales margin favourably.
The importance of hiring a digital marketing agency lies here. A reputed digital marketing agency often consists of a team of experts who know SEO, email marketing, content marketing, social media marketing and many other crucial aspects related to online marketing.
By using these strategies and techniques they will ensure that your company yields improved sales results with maximized ROI year over year. Read on to find out more.
Growing Importance of Digital Marketing for SMEs
The importance of digital marketing for small and medium enterprises (SMEs) is increasing with each passing day. More than 4.3 billion people remain active on the internet and 2 billion people from this percentage are online shoppers.
So, you can easily understand how important it is nowadays to have a strong online presence. A strong digital presence not only allows you to connect with your existing and prospective customers, but you can also generate potential leads, garner more traffic and drive improved conversions for your business.
To make this thing possible, hiring a digital marketing agency is a must. Gone are the days when companies had to advertise their products and services through pamphlets and billboards
Now, we are living in the digital age, and by appointing a digital marketing agency for your business, you are taking one step forward towards enhancing your sales, boosting leads, improving customer satisfaction, increasing brand awareness and most importantly advertising your products and services more smartly and efficiently.
Having said that, below are some of the amazing ways a digital marketing agency will use to increase the sales of your business.
5 Ways a Digital Marketing Agency Can Help Improve Business Sales
Digital marketing cannot impact sales or revenue directly. Yet it has the potential to generate prospective leads, drive more conversions, maximize ROI and glean better conversions for your business.
Plus, it bridges the gap between the marketing team and sales team, allowing them to work collaboratively and yield the best sales results for the company they are working for. So, if you have also decided to hire a digital marketing agency for your company, then below are the top 5 ways in which they can help you boost business sales and enhance Returns on Investments (ROIs) year over year.
Take a look below.
MQLs
Marketing Qualified Leads (MQLs) is an essential factor a digital marketing agency considers when creating an online marketing strategy for your business. MQLs seamlessly bridge the gaps between your sales funnel, marketing networks and digital marketing plan.
Each of these marketing-qualified leads (MQLs) is meant to perform a specific task that ultimately aims at enhancing the bottom line of your company and boosting sales margin.
Often, these MQLs are a part of email nurture programs that digital marketers create by using effective marketing automation software tools. The priority is given to these MQLs only every time the process of lead generation takes place within your sales funnel.
Therefore, a digital marketing agency will ensure that effective email marketing campaigns are conducted using advanced software tools that help track the activities of your leads better, offering relevant metrics for each of them and, finally, ensuring that they are ready for sale.
Landing Pages
Leads that are already thriving in your marketing funnel will either convert into a sales-enabled landing page or request format as soon as they reach their final step. Subsequently, the top digital marketing agency will try and transform them into potential Marketing Qualified Leads (MQLs) depending on how responsive your business page or user interface is on the web search engines.
This entire process of conversion takes place either due to a Facebook or LinkedIn post or Pay-per-Click (PPC) marketing, making your site rank optimally on the top Google SERPs. It happens because the post or ad captures the attention of your target audience, consequently sending the most prospective leads directly to your landing page.
In short, hiring a digital marketing agency means you are allowing an expert team to optimize the landing pages on your behalf to attract potential consumers responsible for starting the sales process in your marketing funnel.
The main purpose of creating effective landing pages is that they offer informative content, display customer reviews and promote various events and webinars relevant to your business.
As a result, you start receiving more requests for information (RFIs), signups and requests from your customers’ end, who are showing interest in buying the products and services of your company.
Not only that but using well-optimized landing pages for your website means you are getting the opportunity to enhance your sales margin and maximize ROI favourably, an amazing marketing technique used by millions of SMEs for the past couple of years to take their sales development efforts to new heights.
Email Marketing
When you hire the best digital marketing agency, they will surely use email marketing in your online marketing campaigns to upgrade the forefront of sales of your company.
To say in a nutshell, email marketing is one of the finest ways that connect companies with potential customers on a 1:1 basis. The main motive of email marketing campaigns is they attract potential leads, subsequently building trust, authority and awareness about your brand via an effective sales funnel or email marketing drip content, depending on your online marketing strategy.
Plus, according to statistics, almost 4 billion active users love to get their essential messages and notifications via email. Further, 37% of small and medium enterprises have already started increasing their email marketing budget.
So, as email marketing rises in popularity, it’s the best way to convey your messages to your target audience through captivating content followed by call-to-action (CTA). This way, email marketing aids you in effective lead nurturing, subsequently, allowing you to garner more prospective customers for your site.
Content Marketing
The best digital marketing agency will invariably use content marketing to generate potential leads and drive more conversions for your website. Content marketing is so far the most effective inbound marketing tactic that captures the attention of your prospective customers by giving them the valuable insights and data they are searching for.
So, as you invest in strategic content marketing, you are leaping to your next breakthrough improvement when it comes to upgrading marketing efforts and strategies to new heights.
Webinars, infographics, blogs, social media and whatnot, there are a plethora of options for you to choose from when it comes to optimizing content marketing for your business. But make sure the strategy you are pondering over suits your budget as well as tailored needs.
Further, the content that you publish regularly must be properly viewable on both computers and mobile devices. This is because around half of the online sales take place on mobile phones as customers increasingly prefer to shop on such portable gadgets.
When used effectively, not only does content marketing increase your sales but also enhances brand awareness. So, make sure that you hire a reputed digital marketing agency immediately and allow content marketing to take your business to a booming position.
Search Engine Optimization
One of the most impactful digital marketing strategies, Search Engine Optimization or SEO has the potential to identify the chief topics and pain points displayed by your prospective buyers. Plus, intensive SEO research can take you across a wide consumer base, therefore, rewarding your business with improved traffic and increased sales down the road.
To complete this task, more smartly and efficiently, it is mandatory to hire the best digital marketing agency situated in your vicinity and a team of experts will use the right SEO tricks and tactics unique to your specific needs and requirements.
Primarily, SEO specialists use strong and relevant keywords on your social media marketing forums, website, generic content blogs and so on. The main motive for doing so is to make it easier for your customers to navigate through your site and find out the services and products they are looking for.
Since BrightEdge claims that organic web listings almost get 73% of clicks per day, the importance of having a robust SEO marketing strategy has increased more than ever, letting small and medium enterprises improve sales and expand their reach in a seamless and easy-going manner.
Benefits of Hiring a Digital Marketing Agency for Sales Development
There are various benefits of hiring a digital marketing agency when it comes to achieving your sales development efforts with flying colours.
A digital marketing agency often consists of a team of knowledgeable and expert professionals who know how to use tactics such as email marketing, social media marketing, pay-per-click (PPC) marketing, content optimization and SEO utilization as and when necessary to ensure the ultimate growth and development of your business.
On this note, here are the top 5 advantages of hiring a digital marketing agency to improve the sales process of your organization.
Improved Customer Satisfaction
When you hire the top digital marketing agency for your marketing efforts, they often use multimedia as an effective tactic to capture the attention of your customers. This means that a team of experts will use strategic multimedia tools such as animations, photography, and videography to get your business across to a wide-scale audience, who would further show interest in buying the relevant services and products of your company.
This kind of advertising attracts people easily to your website, consequently increasing their trust and faith in your business. Plus, it will also enhance brand awareness and create a positive impression about your company in your consumers’ minds.
Increased Sales
Through strategic advertising such as email marketing, social media marketing, content marketing and PPC marketing, the best digital marketing agency will try to garner potential customers for your website, further, invoking their interest in buying the services and products of your company.
Conducting effective digital ad campaigns, will help you reach your targeted audience easily, particularly focusing on those who are keen enough to know about your business and the specific area where you are operating.
Not only that, but they also evaluate every search and click that a customer has performed on your website to get a deeper insight into your consumers’ intent and, consequently, analyse and strategise the sales development tactics based on that.
Expanded Reach
Expanded reach and an increased consumer base are two of the most inevitable advantages to expect after you hire a digital marketing agency to better the sales development forefront of your business.
As such, digital marketing specialists will hardly need any exclusive tactics to expand your reach. Instead, they will use techniques such as content optimisation and SEO so that your website starts ranking on the top SERPs of Google and social media marketing to make your business reach every length and breadth of the globe, subsequently, getting your business across a wide consumer base.
To make things even more seamless, they will create networks and channels so that your customers can stay connected with you 24/7 and you get the opportunity to answer their questions and clarify their doubts and queries whenever they need you.
Reduced Business Expenditure
Every business wants to make a lump sum profit for their organization with substantial savings while consistently offering customers good-quality products and services. And this only becomes possible when you hire the top digital marketing agency who are situated close to your physical office.
Almost every company is adopting digital marketing nowadays as it is an effective and affordable way to improve sales and maximize ROI for your business.
Digital marketing specialists will use tactics such as SEO, social media marketing, email marketing and content marketing to promote your brand and its relevant products and services in the eyes of a large customer base.
And the best part is they will do all this while keeping the budget factor in mind, consequently, leading to reduced overall expenditure and monthly costs for your business down the road.
Enhanced Brand Promotion
As easy as it may seem, promoting your brand needs effort and knowledge. The importance of hiring a reputed digital marketing agency lies here. Depending on your marketing goals and objectives, a team of experts will create a robust online marketing strategy that supports customer relationships, improves sales and also enhances brand awareness.
Creating a brand entity that directly impacts your consumers’ minds to buy your services and products has become more important than ever.
Therefore, you must employ a digital marketing agency on time that would optimize your social media presence, website and company profile effectively on your behalf to ensure your brand gets exposure across a wide audience base.
To create a powerful brand strategy, they will focus on improving and upgrading your website first. Further, they will utilize your social media networks and other relevant platforms by posting engaging and informative content over there on a regular.
This way they will make sure that you can create an outstanding brand identity for your business, consequently, grabbing the attention of numerous who are interested in buying the services and products of your company.
Conclusion
Digital marketing is a cost-effective and efficient way to increase sales, maximize ROI and enhance brand visibility and awareness. Knowing the great deal of benefits online marketing comes with, why not make good use of it to take your business to new heights?
Well, using digital marketing alone can be an arduous task at times. Hence, you must hire the top digital marketing agency that you consider the best and optimize the various digital marketing tactics such as SEO, social media marketing, marketing qualified leads (MQLs), content marketing and email marketing for your company as well, and in return enhanced customer retention and satisfaction, more organic traffic, better conversions, improved sales and annual returns and increased brand awareness and visibility are some of the surprising advantages that you can expect.
Good Luck!
Frequently Asked Questions
How does a digital marketing agency help improve ROI?
When it comes to enhancing the ROI of your business, a digital marketing agency will often create a robust social media strategy relevant to your digital goals and objectives. Further, they will align your online marketing objectives with your business goals so that you can reach your target audience easily and seamlessly by optimizing the right set of opportunities and networks.
Why hire a digital marketing agency to increase sales?
A digital marketing agency will target potential customers for your business who have a growing interest in buying the products and services of your company. They will also use tactics such as social media marketing, email marketing, content marketing and SEO optimization so that you can reach a larger audience quickly and easily while constantly tracking the progress of your online presence and making necessary changes as and when required.
What are the 5 A’s of digital marketing?
Assets, Audience, Attribution, Access and Automation are the 5 A’s of digital marketing that help increase sales, expand reach, drive more conversions, generate potential leads and maximize ROI for your business.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
We all spend more time watching videos than reading texts, right? Then why videos stay out of your marketing strategies?
People engage more with videos that show them what to do, how to do that, guides, quick tips, short tricks, product or service reviews, roadmaps, etc, an explainer video is the best way to do that. In a world where people want effective knowledge in bits and pieces to solve their problems quickly, marketing efforts that incorporate explainer videos stand out.
What are explainer videos?
Short videos with animation or a person representing a brand demonstrating their products/services or a customer reviewing the usefulness of that product/service are termed explainer videos.
Best explainer videos are short, the ones that communicate the value of a product or service in a storytelling format, as stories appeal to everyone, and emotionally persuasive stories have a lasting impact on a viewer’s buying journey.
What are the features of viral marketing that Explainer videos have
If you analyse viral marketing campaigns you can understand, a viral marketing content has 3 things in common; a clear message, relatable content, and an appropriate environment. You need to leverage each part to create a viral-worthy campaign for your business.
Explainer videos are a great part of viral marketing as they directly appeal to the viewers, raise awareness about something, and are relatable, easy to understand, and share.
Tips to create a viral explainer video
Know your target audience well
Knowing your target audience before creating a marketing campaign simply means, you need to know their pain points, what problems they are facing now, what type of solutions they prefer, and on which platform they spend most of their time. After gaining knowledge about this, you can create solution-specific videos using an explainer video maker appealing to their pain points.
Well-written video script
The key is to write a video script that tells your audience how your product or service can help them brief.
You can bring up a problem, for example, and explain in a step-by-step process how to use your product or service to solve the problem.
Break down complex concepts and explain them in simple language. Videos in story format create better engagement.
Short and crisp
Keep your video short ranging within 30 to 90 seconds. Studies say that people tend to remember the information more, which is presented through short videos. Instead of beating around the bush, get straight to the point and present your message clearly in simple language within the first few minutes of the video.
Keep audience engaged
As you know our attention span is getting shorter with each passing day, you really need to be creative to keep your audience engaged till the end. Create a catchy headline regarding what the video will talk about to grab the viewer’s attention.
Talk in a conversational tone and add appropriate soundtracks and quality sound effects to give your audience a better experience so that they watch till the end.
call-to-action
Call-to-action refers to an action that you want your viewers to take at the end of the video. After explaining a demo problem and your solution, you can say “If you are facing the same issue and want us to help, call now/sign up now/chat now”.
Making a professional viral explainer video requires professionals. Explainer video companies help you create different types of videos according to your needs.
Types of explainer videos
Animated
These explainer videos use animation to explain complex ideas or your product features or describe your service type in easy-to-understand language to engage your audience.
This is best used for demonstrating intangible services like software. You can tell your brand story without showing your face! That also builds your credibility.
Motion graphics
These videos are made with professional and moving graphics that are not animated. Still, graphics are morphed, made to shift and transition into other objects.
Motional graphics are best used for explaining abstract concepts in a not-so-cartoony way which gives it a professional look. These can give you good results with a limited budget.
Whiteboard animation
This is another style of animation where you see a story unfolding or a step-by-step process shown on a whiteboard with hand-drawn artwork. Good-quality videos keep your audience engaged and entertained.
Hire experienced explainer video companies to get well-crafted, high-quality whiteboard videos.
Live action
In live-action videos real people are captured explaining how-to processes, breaking down complex concepts, or spreading awareness regarding something.
Using real people for building brand credibility is a smart choice as viewers tend to connect with that person on the video, thereby connecting with your brand emotionally.
These are best for person-oriented products.
Screencast
Screencast videos refer to videos showcasing the recording of your computer screen while you narrate and demonstrate a step-by-step process of how-to guides.
These are best for showing your audience directly how to use a new application or your products/services.
Why it is a must-have tool in your marketing strategy
Hard to beat
Lots of information is available on your website. But your customers want the exact information about your product or service quickly. An explainer video is best for demonstrating your products and how they can change your viewer’s life within a few minutes. That’s why videos are effective in direct marketing.
More engaging than texts
Videos communicate your message more effectively than text. Videos can explain any complex concept using storytelling format, audio, and visuals so efficiently that viewers immediately connect with your brand on an emotional level, boosting your sales.
Simple to share with others
Videos are great for sharing knowledge with many people at the same time real quick conveniently. It never fails to attract the viewer’s attention.
Boost conversion
Customers easily make purchase decisions when they are clear about the usefulness of their purchase. Videos make them understand in an engaging way how your products can improve their life even before buying them.
Sometimes customers require clear direction in their buying journey. And videos do this job better. After understanding your product/service, potential customers follow the calls-to-action like ‘buy now’ or ‘shop now’. This boosts conversion.
Choosing explainer video companies the right way
The foremost factor to consider before selecting explainer video companies is to assess their creativity and innovative design skills by reviewing their portfolio of past works.
Kolkata has been globally recognized as a city to houses a pool of talents who have creative minds in the field of unique design and video production. Animation companies in Kolkata can be your right choice if you want creative explainer videos for your marketing campaign.
Marketing agencies should communicate the breakdown of their service cost for transparency. Reputation and credibility in the digital space of online marketing companies are also crucial.
Conclusion
Leveraging explainer videos can make or break your online presence. Many people can quickly resonate with your brand through these videos. However many people will think of you as a non-professional if you use cartoon animation for promoting your product.
Choosing the right type of explainer video becomes equally important as choosing the right explainer video companies. You can consider the cultural richness of Kolkata and witness innovative video production of animation companies in Kolkata if you want your marketing campaign to stand out.
FAQs
1. How do explainer video companies make marketing videos go viral?
Professional video agencies make sure that explainer video contains the key features for viral content. Attractive headline or thumbnail, interesting concept presented in an entertaining way, use of simple language for easy consumption, strong call-to-action, eye-catchy visuals and perfectly matched background sound track are key.
2. What are the tips by animation companies in Kolkata to create viral explainer videos?
With a pool of talents, companies in Kolkata thrive in bringing unique design concepts to infuse in viral video content. Their tips are understanding target audience’s pain points and current problems, engaging video script that sounds like talking directly to target audience, short but crisp with-to-the-point answer to viewer’s query and direct call-to-action.
3. What makes an animation company Kolkata good to outsource explainer video projects?
Animation companies of Kolkata possess rich culture and showcase professionalism with dedication towards their work. Their cost-effective processes and comprehensive knowledge about keeping a video short with simple language, targeting specifically potential customers and creating content that resonates with the viewers, positions them as a good choice for outsourcing explainer video projects.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
In today’s fast-paced digital sphere, 2D and 3D animation videos have become an effective tool that businesses use to engage, attract and retain their consumers. Some of the best animation companies in Kolkata can help you in this regard by making the most of their skills and expertise.
Now the point is how to choose an animation company that delivers quality work on time without compromising on your budget. So, if you are also in search of a reputed animation studio, then today’s blog will give you the right insights and knowledge on how to select the top animation company and the parameters you must evaluate before making a decision.
In the end, you will get to know about the 7 leading animation companies in Kolkata that are offering unmatched animation video-making services tailored to their clients’ unique budgets and requirements.
Let’s begin!
Affordable Animation Videos are on the Rise: Secret Revealed
B2B and B2C companies are looking for affordable options when it comes to promoting their business and increasing brand awareness. The importance of hiring one of the top animation companies in Kolkata that can save you both time and money lies here.
In general, animation videos have become the most cost-effective tool to market and advertise your products and services, allowing you to invest in other areas of business that need immediate attention.
Yes, the demand for 2D and 3D animation videos is on the rise and organizations are leaving no stone unturned to leverage the most of this advertising medium. Plus, it is a less expensive way to promote your business and earn greater visibility for your brand, letting as many people know as possible about your pertinent products and services.
Here is why the need to create budget-friendly animation videos is increasing with each passing day.
An effective marketing tool
Any company that has gained a quick reputation and shows easily on the web search results relies primarily on one particular tool and that is compelling videos. Yes, engaging 3D videos have the power to convey your marketing message to your target audience in the most captivating way.
By creating such videos, not only do you make your customers perceive the true essence of your brand but you are also enticing them to buy your products and services without losing the aesthetics of your marketing.
This is why hiring one of the best animation companies in Kolkata is of paramount importance. Depending on your unique business goals and requirements, a team of experts will craft the most visually appealing videos that align perfectly with your sales objectives as well as your marketing funnel with better ROIs and profit margins down the road.
Cost-effective animation software
The top animation companies in Kolkata will generally use cost-effective software tools to create animation videos for your business. However, using affordable software tools does not mean using lousy products, so be very careful when choosing an animation studio for your marketing efforts. Make sure the company you hire uses cutting-edge software tools that can design eye-appealing videos tailored to your specific needs and budget.
Greater attention to detail
When you hire one of the top animation companies in Kolkata to make videos for your marketing objectives, you are taking a step forward towards meeting digital goals with utmost perfection and precision.
This is because the entire process of making 2D and 3D animation videos involves a meticulous step-by-step procedure including
Concept Development
Scripting
Storyboarding
Animatic
Character Design
Background Design
Rigging
Animating
Colouring and Texturing
Lighting and Rendering
Sound Design and
Editing
So, you can easily understand that framing these videos from scratch until their final development involves at least 7 to 8 steps with keen attention to every bit of detail.
To make this happen the top animation companies in Kolkata generally require a team of skilled professionals who have to dedicate as little as 250-400 working hours with each stage having a different type of collaborative teamwork every time.
Hence, you must remain extra careful when looking for an animation studio for your online marketing objectives or else all your precious time and money are supposed to go in vain.
Affordable video-making
The market is filled with a plethora of animation companies in Kolkata and it’s no wonder. A lot of these companies offer their clients the privilege to make custom animated videos that fit their unique budgets as well as business goals.
Yet they do not compromise on the quality of the videos and their aesthetic appeal which is indeed an added advantage. A team of experts will generally use high-quality software tools when making 2D and 3D videos for your company and, luckily most of these software tools are affordable and easily available in the market.
However, you need to be wary about one thing, do not hire a lousy animation studio in the rush of finding cheap video-making solutions. Such companies often design poor-quality videos using underrated software tools, enough to make you fail in your marketing efforts.
Reasons Animation Videos are the most Cost-Effective Advertising Tool
Gone are the days when traditional advertising campaigns would cost businesses an arm and a leg to attract, retain and engage audience. Now, cost-effective and visually compelling videos are the norm.
Hence, day by day the need to hire one of the best animation companies in Kolkata is increasing. 2D and 3D animation videos can yield better results for your online marketing efforts with doubled ROIs and profit margins, enhanced visibility and brand awareness.
On top of that, it saves you a great deal of money that you can utilize to improve the other areas of your business. Here is why animated videos are considered the most cost-efficient advertising tool.
Integration of AI
Artificial Intelligence can ensure remarkable cost savings and multiple sectors have already witnessed that. So, as you hire one of the top animation companies in Kolkata they will create AI-integrated animation videos for your company by implementing the following methods.
Animation Optimization: By incorporating AI, companies can analyze all the relevant data encompassing their animated videos giving them a deeper and faster insight into the crucial metrics of customer engagement, brand visibility, content optimization and so on. Further, these animation videos can be altered and modified as and when necessary and with the changing needs of your business.
Creation of Avant-Garde Elements: AI has the power to design and formulate background components, graphics, objects and at times the entire depiction of your brand storytelling based on your tailored needs. To make it happen, graphic designers and artists from the top animation companies in Kolkata have to dedicate the least of time to creating these elements, utilizing the rest to amend and upgrade them further, saving you both time and money as you expect greater ROIs in return.
Pre-Visualization of the Animation: AI can be used to generate visual depictions of your business ideas and goals as you storyboard you’re animated videos for your marketers. This allows both animators and the company to devise their content plot faster than expected.
AI is already impacting the way animation videos are made and the VFX industry will witness booming developments very soon, chiefly due to their growing dependence on Artificial Intelligence.
So, in a word, we can say that small and medium-sized businesses can optimize AI-enabled animation video content that will have far-reaching consequences when it comes to enhanced brand awareness, better visibility, improved ROIs and conversions, successful attainment of digital goals and expanded reach to say the least.
To reap the maximum benefits of 2D and 3D animation videos, hiring one of the top animation companies in Kolkata is imperative. A team of specialists will understand your unique marketing needs first and will create premium-quality animation videos that are informative, engaging and visually pleasing and help you meet your digital goals and objectives in the quickest way possible.
Improved Scalability in Video Production
Creating animation videos solely for corporate professionals needs meticulous effort and highly specialized skill sets. This is why hiring one of the best animation companies in Kolkata is mandatory.
With a team of experts, they can create 2D and 3D animated videos for companies of every size and budget. They can devise and develop good-quality pure-play videos, animated text videos and archive footage videos catered to their clients’ varying business needs and goals.
Multiple sectors such as universities, software firms, corporate websites for travel agencies, and other organisations can get these videos made in a snap of a finger. All they have to do is submit a brief of what they need and their graphic partners are more than ready to create exclusive and fascinating videos that allow them to reach a wide global audience in no time.
Further, when working with the top animation companies in Kolkata, there is a greater scope for scalability for both parties. This means that your animation team will first understand your unique budget and business needs and only create animation videos based on that.
In short, their primary motive is to create affordable video content for your company that is in alignment with your digital goals, yet they won’t compromise on the quality of their deliverables, making sure that each of the animation pieces is made using premium software tools while adhering to stringent guidelines and methods.
To say in a nutshell, video content gets easily viral on the internet as compared to any other marketing tool. More so, it is easy to customize these videos as per your changing needs, plus, you can share them on social media and other relevant platforms to increase brand awareness and visibility.
In response, you can expect a lump sum cost-saving for your business as the need to invest in other forums and individuals to get your advertisements a wider reach will not be there.
Factors to Consider When Looking for an Animation Studio
The digital landscape is evolving at a rapid pace and to keep up with the ever-changing nature, using 3D animation videos for your online marketing efforts is the mantra. But, with so many animation companies in Kolkata, how to choose the right animation studio that meets your tailored needs and budget in the best way possible?
Well, to do that effectively, you must weigh certain parameters that will ultimately lead you to make an informed decision. On this note, below are some of the crucial factors worth considering when hiring one of the top animation companies in Kolkata to attain your digital goals and objectives with flying colours.
Cost
Though not the ultimate determiner, the cost of the animation studio you are hiring must align perfectly with your unique budget. On average, the price range must vary between 2000-2500 INR per second for 3D animation videos and product videos inclusive of graphics plus stock footage, the company must charge anywhere between 40,000-45000 INR per minute.
However, these were the basic costs that clients generally pay to the top animation companies in Kolkata and the price options may vary from one studio to another. So, hire a 3D animation firm that does absolute justice to your budget.
Testimonials and Reviews
Before hiring one of the best animation companies in Kolkata, skimming through the testimonials and reviews from their previous clients is important.
Doing so will help you better understand the quality of work they deliver, the kind of professionalism they display and the extent to which they are reliable in the market.
So, the more positive reviews and feedback, the easier it will get for you to trust an animation studio who are only known to produce superior-quality videos for their clients teamed up with outstanding customer support.
Skills and Expertise
Choose an animation studio that holds adequate experience and expertise in the sector wherein your company operates. However, with so many animation companies in Kolkata hiring the right partner for your video-related needs and wants can be a daunting task.
So, make sure you thoroughly enquire about each and every 3D animation firm and finally choose the one most relevant to your industry.
This is because the more experienced and knowledgeable they are in your specific sphere, the easier it will get for them to craft engaging and captivating videos that support brand storytelling in the most compelling manner.
Consequently, conveying the potential messages to your target audience will become a piece of cake for you as these animation content will bring your vision to life, making your products and services appear more realistic and visually appealing every time prospective customers click on your website.
Therefore, hire one of the top animation companies in Kolkata who have the innate spark and flair to produce 3D animation videos in tandem with your industry needs and requirements. Plus, they also are well aware of the technical nuances and know-how teamed with the potential to handle a vast array of complex and challenging projects in the past.
When you are certain that their portfolio displays this kind of proficiency, be assured that on-time deliverables, adherence to deadlines and managing intricate assignments are all the things you can expect when collaboratively working with them.
Portfolio
As easy as it may seem, hiring one of the top animation companies in Kolkata might prove to be arduous at times. So, the best way to ensure that you have chosen the right partner is by getting a deeper of their portfolio which consists of all the crucial elements such as the quality of their work, conformity to timelines, and the style they adhere to etc.
In a word, you must hire a 3D animation firm that displays exceptional skills and expertise, creating product animation content and 3D animation content with full-on confidence and proficiency, catered to their client’s unique needs and requirements.
This means that their deliverables must not solely represent technical competency. Aside from that, they must also be engaging and compelling enough to enhance brand awareness through effective storytelling, letting your customers know about your products and services in the most captivating way.
Specialization
A great deciding factor, when choosing one of the top animation companies in Kolkata, is always enquire about their area of specialization first and then make a decision. This is because many companies offer a broad-based service range while others narrow down their video-making solutions to specific niches.
So, to make things easier, you must ponder over the fact that whether you are looking for product videos or stock footage animation content. Subsequently, you must select a firm that meets your tailored needs in the finest way possible.
For example, if you want a range of product videos for your website, the company you hire must specialize particularly in that sphere teamed up with years of knowledge and experience. Further, they must display a laser-centric approach that reflects their unapologetic skillsets and expertise in your specific industry.
By making the most of these skills and cognizance, they must produce and deliver superior-quality product videos that not only increase brand awareness but also enhance visibility and expand reach across a wide-scale audience, consequently, garnering more new prospective customers for your organization.
Top 8 Animation Companies in Kolkata to Consider
With the increasing demand for product animation videos and 3D animation videos, every day a vast array of new animation studios can be seen sprawling in the market. And choosing one of the top animation companies in Kolkata from the plethora of options out there can get a bit tricky at times.
To make things easier, here are the 8 best animation companies in Kolkata and you too can hire any of them that fits your budget as well as custom needs.
Take a look below.
CPUTEK Private Limited
One of the leading animation companies in Kolkata, West Bengal, CPUTEK Private Limited began its operation in February 2021. This company is the brainchild of three stalwart individuals, Mr Argish Das, Subhajit Sen Sharma and Miss Abanty Maity. Some of the notable services that they offer to their customers include Motion Graphics, 3D Animation, Corporate Documentaries, Corporate Videos, Product Launch Videos and Business Promotional Videos to name just a few.
Coming to their brick-and-mortar office, they are located particularly in the Silpara area of the city and their main USP is that, they deliver all their animation video-making services and solutions at affordable price points.
In addition to that, CPUTEK also offers a couple of relevant services more related to web app development, mobile app building, digital marketing, software development and social media management etc.
Hi-Tech Animation
Came into operation in the year 2011, Hi-Tech Animation is one of the leading animation companies in Kolkata and is particularly located in the Tangra area of the city. Their top-notch video-making services set them apart from others, plus their charges are pretty affordable too.
With the vision to transform India as the global animation hub, Mr. Subrata Roy, the founder of the company aims to produce high-quality animation videos and solutions for their clients that align with their custom budget perfectly.
Some of their unmatched services include VFX, post-production, 3D/2D animation, 3D asset creation and development, storyboard and animatics and concept creation and development to say the least.
Fourth Dimension Visual Effects Private Limited
Founded in the year 2011, Fourth Dimension Visual Effects Private Limited is yet another renowned animation studio in Kolkata that promises its customers outstanding video-making services at pocket-friendly price options.
It is one of the top animation companies in Kolkata and is situated in the Tollygunge area of the city. The founder of the company, Mr. Rajat Dalui aims to take his animation creation endeavors to new heights by making use of cutting-edge tools and software technologies.
Their notable services and solutions include corporate AV, motion graphics, 2D and 3D animation VFX etc.
Animatrix Multimedia
Animatrix Multimedia is one of the best animation companies in Kolkata that offers premium-quality video-making services and solutions to their customers. Some of their prominent services include the creation of animated television series, 2D and 3D animation videos, videos for corporate advertisements, audio projects, and television advertisements etc.
The company was founded way back in 1999, and over time its overall performance and quality of work have improved favourably, stooping up to an extent to gain a substantial foothold amongst the top media houses of Eastern India. On top of everything, their animation services are surprisingly affordable.
After Z VFX Studio
After Z VFX Studio embarked on a fascinating journey in 2015 and from that time on they are producing and delivering high-quality video content to their customers at reasonable price points.
Visual effects, editing, color grading, animation and cinematography are some of the worthwhile services that have made After Z VFX Studio one of the top animation companies in Kolkata and it’s no wonder.
Their physical office is located in the Dhakuria area of the city and if you too need unsurpassable video creation services for your business, feel free to get in touch with them as quickly as possible.
Frame Founder Studio
Located in the Ganguly Bagan area of Kolkata, Frame Founder Studio is a leading animation studio in the city that came into operation in the year 2022. Despite being a new player in the field of animation video, the company has earned a great deal of reputation amongst a wide customer base, that too in a short time.
Some of their top-notch services include beauty retouching, match-moving, cleanups, rotoscoping and chroma keying, color grading and compositing etc. Plus, their video-creation solutions fit businesses of every size and budget, making it one of the best animation companies in Kolkata and there is no second thought to it.
MAAC
Established way back in 2001 with the aim to deliver streets-ahead animated video-making services to their clients, MAAC embarked on a spectacular journey and has been operating as one of the top animation companies in Kolkata ever since.
The studio is located particularly in the Behala area of the city and some of its notable services include game design, broadcast, graphic design, VFX animation, 2D and 3D animation videos, product animation content, pure-play footage animation videos and so on.
And the most compelling factor that sets them apart from others is their affordable price points, befitting everyone’s budget and tailored needs to perfection.
TwinToons Animation Videos
TwinToons Animation Videos is one of the finest animation companies in Kolkata that came into operation in 2017 and offers excellent animation video-making services to their customers at pocket-friendly price options.
So, call or mail them right away and expect services such as 3D Real, 3D Animation, 2D Realistic Animation, 2D Animation, Creation of 2D and 3D Characters and Visuals to say the least. The studio is particularly located in the Bidhannagar area of the city and aims to provide its consumers with even more enhanced and upgraded 2D and 3D animation services and solutions down the road.
Conclusion
Visually appealing and engaging 2D and 3D animation videos are in the greatest demand in the present market as we are living in the age of the internet. But, creating and optimizing such animated content for your business all alone can be a daunting task.
This is why hiring one of the top animation companies in Kolkata is of paramount importance. Depending on your specific needs and requirements, not only will they produce superior-quality 3D animation videos and footage animation content, but they will also ensure that their products and solutions are effective enough to increase brand awareness, enhance visibility, expand the reach and drive better conversions for your organization.
Good Luck!
Frequently Asked Questions
How much does an animation company cost in India?
3D animation and product animation video-making services in India can cost you anywhere between 25,000 INR to 80,000 INR, depending on the quality of work, software tools used and ongoing market trends.
What factors to consider when looking for an animation studio?
Factors such as experience and knowledge, area of specialization, portfolio, testimonials and reviews and costs are some of the parameters worth measuring for you to choose an animation company that fits both your budget and specific needs perfectly.
What aspects affect the quality of animation?
Audience impression, key metrics and various other technical factors can influence the quality of animation considerably. Hence, it is mandatory to hire one of the top animation companies in Kolkata that holds a great deal of reputation and significance in the market and which only produces outstanding animated video content for their customers.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Do you think your website has become a ghost town?
Do you hardly get any visitors to your website?
You are creating great content but the number of views is stagnant?
While this is a common issue nowadays, a lot of factors can be hindering your online growth. This is why you need a professional digital marketing partner who will work on getting your website active again bustling with new visitors, so that you can focus on creating quality products for your customers.
A digital marketing agency possesses the expertise to determine the factors that hinder traffic to your website. In this blog, we define signs of a website becoming a ghost town and how your digital partner can help you.
Is your website really a ghost town?
Ghost town means no one has come to your website for long. Look for these signs to determine whether your website is a ghost town,
Outdated information
Your customers will not visit you again if the timestamp featured on your website shows that you updated your content at least 6-12 months ago.
Under-construction notice
Your customers will lose interest in your business if they see the same “under-construction” notice regularly.
Non-effective contact requests
Customers will contact you through the given numbers and emails listed on your site. But if you fail to respond quickly or delay the response, it’s likely your competitors got your customers.
Grammatical errors
Grammatical and spelling errors in your web content paint you as a non-professional who does not even have basic communication knowledge, presenting to your customers a wrong picture of you.
How to breathe life into your website
Fresh and updated content acts as oxygen for your website.
Implement SEO strategies on your blogs and website content to boost visibility.
Attracting traffic to your website is a lot of hard work. Marketing strategies like running ads, creating SEO-optimised content, etc will help.
Identify broken links remove them and build credible links.
Make your website mobile-friendly.
Overwhelming right? This is a lot of work that demands lots of time and effort. Here are 5 signs that you need to partner with a digital marketing agency.
5 signs you need a digital marketing partner
Shortage of time
Maintaining a website that brings leads in is a lot of hard work. You need to create updated and fresh content, apply SEO optimization, and review SEO reports and analytics to restrategise content creation. Paying attention to this alongside running your successful business can be a hectic task.
Lack of expertise
After applying all the strategies your website can still remain the same pulling not much traffic. Here your lack of expertise can ruin the game. In order to identify underlying technical glitches and work on them for turning things around you need to have the expertise of a digital marketing agency.
Feeling overwhelmed with marketing efforts
Establishing a digital presence of your business needs marketing efforts encompassing SEO, paid ads, social media optimization, content marketing, and email marketing. One needs knowledge of what works well on each platform and in campaigns, which can be the reason you should partner with a digital marketing agency.
Difficulty in analyzing results
It is crucial to interpret the data in website analytics to measure the effectiveness of campaigns and identify the mistakes to work on them. This needs expertise, proper knowledge, and dedication, whereas a digital marketing agency helps you with data analysis too.
Changing campaigns according to growth
As your business grows, your website’s marketing efforts will change according to your latest business goals. Digital marketing partners work on different campaigns, help you adapt to trends, and implement various strategies to make you achieve short-term and long-term business goals.
How digital marketing agency will help you
Expertise in marketing campaigns
A well-known digital marketing company uses its years of experience to bring results to the table. They not only stay updated with changing trends, AI and tools, and algorithms of different platforms, but they also know what strategy works best in a certain campaign.
SEO strategies
Marketing companies conduct an SEO audit of your website and identify the areas of improvement. Be it technical SEO or on-page optimization, they ensure your website ranks for your targeted keywords and bring customers to your virtual store.
Customised strategies
Every business out there is unique and needs tailored marketing strategies depending on your industry, target audience, business goals, offered products or services, etc. Your digital marketing partner makes you a custom plan according to your business needs.
Website Redesign
Marketing agencies assess your website’s design and make it user-friendly with a mobile-first interface to ensure customers get a seamless experience on any device. They also rewrite SEO-optimized web content with clear Calls To Action and a brief landing page.
Results-based approach
Digital marketing campaigns are bound to bring you results. And a reputable digital marketing agency in India makes data-driven decisions after analyzing analytics reports. They also track campaign performance and tweak strategies accordingly.
Saves your time and cost
Your digital partner rightly says “You grow your business, we grow you”. You save a lot of resources and time by outsourcing your marketing needs to a digital marketing partner, which you can use to grow your business.
Conclusion
If you now understand the importance of hiring a marketing partner, it’s also important to choose the right one. For example, a professional digital agency in India brings global best practices and expertise to the table, ensuring results for your business goals. They also understand your local and target market well. These dual advantages position them as valuable partners in your journey to revive a stagnant website and leverage it toward business success.
FAQs
1. How do I find the right digital marketing agency to partner with?
Contact the previous and current clients of the digital marketing agencies that you are planning to work with. Learn about their experiences, achieved results, client satisfaction and the agency’s expertise for better understanding of the concerned companies.
2. How a digital marketing agency in India helps you in your business?
A digital Marketing agency in India has industry best practices that a business requires for success in the digital space. They have comprehensive knowledge about your target market and professional expertise that bring results to your table. Along with this you get aligned services for holistic growth of your business online at reasonable rates.
3. Who needs digital marketing services?
Each and every business that wants to build their online presence, grow their customer base by attracting more traffic to their website, launch campaigns to boost sales digitally, needs digital marketing services from trusted agency partners.
4. When should I hire a digital marketing agency?
If you are not getting customers through your website, social media channels, and not getting the desired results of your marketing campaigns or if your website has really turned into a ghost town, you need to hire a digital marketing company.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
We all know what software is. But do you know why it is important for your company to have your own software?
Software is used to reduce manual errors, reduce manual workloads, enhance efficiency, free up time and resources, provide better insights, make activities quicker and many more. Imagine a software is made tailored to only your business operations, you can make much more improvement and growth and stand out from your competitors.
Kolkata is booming with software development opportunities as the tech talent is growing here as well. Software development companies in Kolkata operate different projects from different pockets of India and outside also.
This blog shows the top 5 global software companies with one of their offices in Kolkata who are old players in the market and 5 top local software companies who are rising while competing with the big players in the software industry.
Top 5 Software Development Companies in Kolkata
1. IBM
IBM is one of the biggest global technology and consulting companies in the world with a dominant presence in Kolkata. With its best in class services in AI, cloud computing, and cybersecurity, it provides innovative solutions to businesses through well capable and efficient software solutions. In Kolkata, IBM focuses on delivering best in class software development services to diverse industries proving its class in all domains.
Revenue in 2024: $61.86 billion
2. TCS
TCS is a global leader in providing IT and business solutions throughout the world with a significant presence in Kolkata for decades. TCS provides robust software development and IT solutions in almost all important private as well as government domains in Kolkata. With a core strength of highly experienced and capable employees it serves the clients with utmost care and support to sustain in highly competitive business environments.
Revenue in 2024: $29 billion
3. Wipro
Wipro is a leader in Kolkata for navigating businesses through their digital transformation journey. It offers the best IT, software, and business process solutions to its clients operating from Kolkata. Its extensive focus on sustainability and innovation makes it different from other competitors in this industry.
Revenue in 2024: $10.77 billion
4. ITC Infotech
ITC Infotech is a subsidiary of ITC limited providing business friendly software solutions to enterprises to achieve sustainability and growth. With its very deep industry knowledge and experience, it assists its clients in digital solutions, IT consultations, and custom software development needs.
Revenue in 2024: $500 million
5. Infosys
Infosys is a true global leader in providing next generation digital solutions and software development services. Operating from Kolkata, it provides extensive software development services to its clients making their business transitioning smoothly into the digital business ecosystem and achieve extreme growth potentials through its aid.
Revenue in 2024: $4.5 billion
Top 5 Rising Software Development Companies in Kolkata
1. Indus Net Technologies
Indus Net Technologies is a market leader in offering IT and business solutions, with a strong presence in Kolkata. In Kolkata, Indus Net Technologies offers comprehensive software development, website development, app development, and IT solutions in practically all major business sectors. With a core foundation of highly experienced and skilled professionals, it provides customers with the highest attention and assistance to help them succeed in extremely competitive business situations.
GMB Rating: 4.2
Website: www.indusnet.co.in
Industries served: ed-tech, finance, healthcare, banking, insurance e-commerce, real estate, etc.
Clients: Cipla, IndusInd Bank, Cashpoint, Guulpay.
2. Reddensoft Infotech Pvt. Ltd.
Reddensoft is a pioneer in Kolkata for software development, mobile & web app development, digital marketing, and e-commerce solutions. It is well established among its clients as the most trustworthy and reliable innovative software solution provider.
SysCentric Technologies offers best in class software development, upgradation, maintenance, and other digital solutions in Kolkata. Their innovative services, quality of software solutions, and client friendly approaches keep them apart from the competition.
Clients: Novacle, HDFC bank, SPL, Quantum Car Rentals, Iskcon.
4. Kotai Electronics Pvt. Ltd.
Kotai Electronics Pvt. Ltd. dominantly excels in software development services, IoT solutions, and electronics product development services. The company is well known for its technological expertise in making positive differences for businesses along with an assurance of 100% customer satisfaction throughout the delivery and after sales stages.
GMB rating: 4.7
Website: www.kotaielectronics.com
Industries served: E-commerce, edtech, consumer goods, finance, banking, etc.
CPUTEK can be regarded as the top software development company in Kolkata based on the services and customer responses reflected regarding their assistance. CPUTEK provides a wide range of services including custom software development, digital marketing solutions, mobile and web app development, and best in class social media management solutions. Its unmatched dedication to excellence and continuous client centric approach make them one of the biggest names in software development industry in Kolkata
Clients: Bluelupin, CAP, EtMoney, nut n diet, PayU, Sip N Dine, Solar Nextgen, What You Need.
FAQs
1. How do I choose a good software development company in Kolkata?
To pick a good software company in Kolkata is no difficult job. You only need to check a few key metrics before signing a contract with them. Check their past experience with other clients, their portfolio of previous projects, pricing structure, adaptability of new technologies, experience of team members, reputation in the industry, knowledge of your service offerings, and communication process.
2. How to decide which company is better?
Comparing two companies is far better than choosing a specific company all together. Here are a few tips to help you compare better. Check their software development opportunities, scalability of the solution, team size and expertise and experience of team members, reputation in the industry, team culture and added benefits that you will get after working with them.
3. How to check if a software company is real or fake?
We don’t get surprised by how many business owners get scammed by solution providers worldwide. Verifying a few important details regarding the chosen company beforehand can save you in the future. First of all verify their contact details, check their legitimacy from their registration in the Ministry of Corporate Affairs website, double check their official website, analyze privacy policy, verify their Employer Identification Number and check whether they are registered with reliable trade organizations in your industry.
Conclusion
This blog presents a glimpse of Kolkata’s growing IT industry and the hidden opportunity for global companies to outsource their software projects to Kolkata-based IT companies. Whether you are a startup seeking agile development or a large enterprise opting for robust custom solutions, you can find a reliable, responsible and relatively cost-effective software company in Kolkata.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
In this digital era, people judge our credibility and authenticity on the basis of our online presence. Hence having an SEO-optimized and fully functional website is of paramount importance today. More than 60% of people worldwide purchase your products after visiting your website.
Hence choosing a cost-effective and reliable web development partner for your business is crucial in the light of building your site that is the 1st point of contact between you and your customer. This blog will dissect how partnering with Cputek will be the right choice for your business.
Your cost effective web development partner in Kolkata
Cost-Effective Strategies
At Cputek you get web development services at reasonable prices. Why economic pricing model you ask? Because Cputek primarily aims to cater to (but not limited to) small enterprises, newly launched start-ups, small businesses. Cputek also helps big enterprises having higher budgets and bigger marketing goals to achieve.
Good network
Cputek has a good network of vendors that saves you money in availing premium quality hosting, domain registration and several tools for web development work.
Excellent team
We at Cputek have a team of experienced professionals who deliver quality projects faster. When time gets reduced in a development project, expense automatically becomes lesser. Our team members can wear many hats at the same time to develop every site according to your unique needs.
Old player in the market
Cputek has refined its processes over time so that projects get done and delivered efficiently, minimizing overall costs. The Cputek team has good relationships with other skilled professionals in the industry, which helps them outsource work to trusted and reliable folks without spending on hiring full-time employees.
Understanding of the pain point of Startups
Cputek understands a company’s financial constraints, business goals, marketing goals, among other concerns. This leads them to offer curated marketing and development plans with custom pricing models.
Custom Web Solutions
We at Cputek know that every business is uniquely different. Hence the one-size-fits-all approach will not work in the digital space. We create custom solutions that align with your business goals, resonate with your brand identity and speak directly to your target customers.
What you get even before choosing us
Free audit Report and analysis
Cputek always makes sure that its team understands your business properly before signing you up as a client. Hence we at Cputek provide free audits of your website to identify room for improvements along with expert analysis.
Lot of Suggestions whether you work or not with Cputek
Cputek has a vision to grow together. We make sure that our clients get valuable insights about their business and growth opportunities even when they choose not to work with us.
Meet the team before start working
Meet the Cputek team before you sign the contract. We ensure our clients know the experts who will work on their project. This open communication and transparency boosts trust and strengthens bonding.
Free competitor analysis
At Cputek you get a free competitors’ report. It is important to analyze and understand what tactics your competitors are leveraging on, so that we can tailor your web development and marketing strategies accordingly.
Support during office hours and post-launch support
Cputek is committed to open communication and you get us available all time within office hours. But Cputek’s commitment doesn’t end at the completion of projects. We stay by your side as post-launch support so that you don’t have to face any unwanted convenience alone.
Free Search Console setup
Cputek also provides free set up of your Google Search Console account. It helps in monitoring your site performance in Google’s search results. This will only lead to refining your website for better rankings.
Free website maintenance for 3 months
It is the most vital policy of Cputek’s working terms. We provide you with 3 months of free website maintenance to ensure your website stays up-to-date and competitive.
Why CPUTEK is a Reliable Web Development Company in Kolkata
1. What makes Cputek the preferred web development company in Kolkata for startups and established businesses alike?
Cputek is the most preferred website development company in Kolkata because it has a unique blend of inventive solutions and cost-effective, client-friendly approaches. Working as front-edge experts, Cputek develops tailor-made digital strategies that assist budding startups or well-established businesses in both their respective pursuits to reach ambitious targets of robust online presence and scalability.
2. How does the web development process at Cputek ensure my project aligns with the latest industry trends?
Being one of the leading companies for web development in Kolkata, Cputek has adapted to the latest industry trends and technologies that are a part of its development process. This would assure that all the projects implemented would be contemporary, aligning with current trends. Staying ahead of the curve, Cputek ensures that your website is one that presents to your customers an exceptional experience, owing to SEO best practices, and is set apart within the competitive digital landscape.
3. Can Cputek help my website achieve higher rankings on search engines?
There is no doubt that serving as the topmost firm for web development in Kolkata, CPUTEK has specialization in building SEO-optimized websites programmed to bag a higher rank in the search results. With Cputek, your website is guaranteed to emerge not just aesthetically beautiful but also high-ranking in search results, considering strategic placement of keywords and content optimization with best SEO practices. In general, visibility is improved, and the site can attract even more organic traffic.
4. What post-launch support can I expect from Cputek?
Choosing CPUTEK means that you are getting complete post-launch support aimed at reaching the maximum positive outcomes your live website can produce. It means regular updates, bug fixing, security checks, and performance optimization. CPUTEK is dedicated to offering excellence even after the project is completed. We provide continuous support and maintenance for your digital success.
Conclusion
Your website is the first most important component of getting success in your digital journey. By choosing the right web development partner can make your business stand out in the crowd of digital marketplace. Cputek, a renowned web development company in Kolkata prides itself in its SEO and digital marketing best practices. Our clients do not only get high quality websites but also SEO-optimized content on your site. This boosts your search rankings driving more traffic to your online and offline store. Our team’s customer focused approach makes you stand apart from your competitors, all at reasonable packages.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Do you want to skyrocket your online engagement and boost conversions? Animated explainer videos are robust tools recently gaining immense popularity in the digital marketing diaspora. Small businesses and large enterprises use these videos to improve their online presence and boost conversion rates.
Unarguably, the role of animation is worth acknowledging when it comes to creating highly engaging and informative explainer videos. When a simple video is animated, it gives customers the necessary information about a service or product in an interesting and engaging way.
But it often becomes difficult to create engaging animated videos that keep your audience hooked till the end. And sometimes making animated videos to break down complex technical terms and services also becomes a tough job.
In today’s post, we will be discussing the importance of animation in making bang-on explainer videos and how they can help B2B and B2C companies reach their next level.
Animated videos are short
Nowadays, animated videos demand the incorporation of graphics and motions that can explain a product or service in a few seconds, mainly due to the decreased attention span among viewers. Therefore, the duration of these videos is very short, restricted to a couple of seconds to a minute, giving consumers a clear understanding of the product or service at that time.
An example of a short animated video is Slack’s animated video where they have shown how you can simplify your work process using their solution. This short video has no dialog but its vibrant colors and design figures will hook you to the end.
Animated videos are narrated properly
Animation converts ordinary explainer videos into captivating snippets that give your audience an utterly fulfilling and enjoyable experience. For that, you will need a killer and engaging script that leads your customers to the service or product they are looking for. Make sure the script is succinct yet persuasive, moving on to the next step quickly while equipping your audience with the desired information with compelling motions and graphics from start to finish.
An example of a well-narrated animated video is How Mindfulness Empowers Us. This video shows that if we focus much on positive thoughts, those thoughts will win over us and if we focus on negative thoughts, then those negative thoughts will take over our consciousness. The importance of being mindful to let go of negative feelings to create room for positive ones – is taught in this video.
Better customer retention
Animation when used in conventional videos enables effective storytelling for your brand. When that happens, it persuades your audiences to stay on your web pages for a longer time. Usually, people prefer to watch videos that explain a service or product through captivating graphics and motions.
As a result, they can also remember the concepts and things faster than reading about the same textually. In short, the more you include animation elements in your videos, the better it will be for your business when it comes to ensuring enhanced customer retention.
Enhanced brand essence
As already said, animated explainer videos have the power to enable compelling storytelling that can grab viewers’ attention faster than anything else. Be it the killer introduction or short one-liners in every part of the videos, when customers click on any of your animated videos, they instantly understand what service or product is being explained and the perks and advantages it offers.
This further invokes their buying interests as they get the true essence of your brand after watching these videos and also get a hold of what all your company awaits its consumers with, needless to say, the lucrative offerings they have brought to the table in particular.
Insightful and informative
Our minds are intelligent enough to store tons of data at a go when we watch something on a video. Likewise, when we learn about the same thing in various texts, not only does our memory fail to remember those words, but we also tend to forget that service or product easily.
Animation videos on the other end incorporate elements such as motions, graphics, whiteboard animation, cartoon-style animations, etc. This makes your ordinary videos more powerful and versatile, making them highly effective and engaging in web search ranking.
Plus, the motive for creating such videos is to provide consumers the much-needed information about their preferred service or product in a short time. Moreover, animated videos allow you to convey the key insights and facts to your audience in a persuasive yet meaningful way as they find your brand more credible and reliable than before.
Optimal web indexing
We all know that Google is the largest web index in the digital sphere and what comes right after that is YouTube. So, as the web indexing of your videos improves, the better their search rankings will be in the top web search engines such as Google, Bing, YouTube, etc.
So, make sure that you keep your videos as short as possible with captivating animation elements, engaging titles, and of course eye-catching tags and labels as and where necessary. This will help your audience take in the information faster and better understand what lies ahead of them.
Remember, animated explainer videos have the power to increase your viewers by two times month over month or even more with better retention rates every time. As a result, you can also expect your consumers to stay on your site for a longer time, surprisingly in times when the web indexes are at the peak of their operation hours.
FAQs
1. How to make killer animated explainer videos?
Some of the factors to consider while creating engaging and insightful animated explainer videos include a clear call to action (CTA), effective storytelling, straightforward explanations, short time-frames, and easy-to-follow structures to say the least.
2. Why are animated explainer videos effective?
Animated explainer videos combine compelling visuals and audio to explain a topic or concept quickly and easily. Instead of offering audio or text, explainer videos use both, considered to be effective for better customer retention.
3. Why is animation so powerful?
Animation enables effective storytelling and breaks down complex concepts into easily digestible components. Where a high-spirited image with dancing and jumping characters expresses joy, a placid and teary-eyed character will instantly exude sadness. It’s that interesting.
Conclusion
If digital marketing is a skyscraper, animation explainer videos are its foundation. However, creating killer explainer videos takes time and effort. As a business professional, you need to keep a lot of aspects in your mind from short stories to engaging one-liners, trending tags, and labels to incorporating graphics and motions so that your videos become as compelling as possible.
In short, animated explainer videos when designed correctly yet in a persuasive way have the power to garner better conversion rates, improve online presence, and enhance customer retention with more viewers wanting to stay on your site for a longer time.
The best part is captivating explainer videos often ensure that your web indexing ameliorates on platforms such as Google, Bing, and YouTube with each passing day.
Hope you are the next stalwart to optimize animated explainer videos for your website. Check out the services at affordable costs of an animated explainer video maker company in Kolkata. Reach out to them for free consultation calls to learn about the best solutions available for your requirements.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Animation is something that attracts us from a very young age and it plays a very crucial role in modern marketing approaches. Animation can present complex messaging in a very simple and systematic way. In this blog, I will discuss how animation plays a crucial role in digital marketing and why a prominent industry leader like CPUTEK stresses the application of animation for explainer videos.
Understanding the Power of Animation in Digital Marketing
The importance of animation as a marketing strategy in this digital age is eminent, as it surpasses its traditional home in entertainment and branches out as a fundamental tool used in digital communication.
Think of the last time a static image—or even something as long and winding text—caught your attention the way an animated video could. Hardly ever, we bet. But here comes the brilliance of animation, particularly in digital marketing, which is very easy to create and use – worth your investment.
For one of the best animation companies in Kolkata, Cputek, animation acts as a tool that bridges the communication gap between brands and their audience.
Think of explaining a sophisticated service or product using just words or static images. What seemed rather intricate in the text becomes clear and interesting in the animation.
It would almost be a case of turning a dull manual into a captivating story that makes an audience not only understand but be a part—and parcel—of the message passed.
The power of animation lies in its versatility and universal appeal. It transcends language barriers, makes messages accessible to a global audience, and may even appeal to the subtleties of the human perception level by conjuring and further increasing the emotional connection between the brand and the target audience.
Irrespective of whether you are a small company trying to make a difference or a well-reputed brand in the industry with the ambition to expand, it allows the story to jump off the page, touch the heart, and make people talk about the products that your brand offers through animated videos.
It sends the viewer from passive to active mode. And this is just the sort of dynamic engagement Cputek seeks to bring to its clients, to make the message felt and remembered, not just seen.
In other words, digital marketing is all about leaving a mark on the consumer’s mind, and animation leaves no room for boundaries in regard to communication.
Why Animation for Explainer Videos?
Breaks Down Tough Ideas:
Animated explainer videos break down tough ideas into easily digestible and palatable content, perfectly suitable for industries where products or services are quite hard for one to comprehend through texts.
Engaging:
Animation captures interest at a level no other medium can. The lively visuals and movement keep the viewers engaged and forward your message to them.
Enhances Retention:
Will animated content always be remembered? Yes! This enhances retention of customers, because the more you will be able to stay in your customer’s minds the more there will be chances of them purchasing products from you. This is why animated explainer videos are very important in digital marketing because visibility along with retention is very important for a business to grow.
Versatility:
A new software feature theme or a wellness program, animation can be tailored to almost any field or industry and is the first flexible tool in explainer video companies.
Encourages Sharing:
These are very attractive and often entertaining, urging many to share such videos on social media, thus amplifying your reach and engagement.
Brand Identity Improvement:
Through custom animation, it allows the colors, logos, and themes of your brand to easily become part of the video. This ensures that there is a uniform brand image that is set across different platforms, hence working towards the improvement of brand identity. Animated explainer videos can become a distinctive part of your company’s online presence, making your brand more memorable.
Affordability in the long run:
Producing an excellent top-notch animated video would be relatively cost-effective in comparison to most other kinds of traditional video productions, the fact is that animation doesn’t come with associated costs like locations, actors, or setting fees. Additionally, part of the animations could be updated or repurposed for future content with much more ease of processing and reduced lead times, providing better long-term value for the investment.
Global Appeal:
Animation is very easy to modify when you mean to target a global audience. While live videos become a headache for localization, as language and cultural barriers strike hard, on the other hand, animated videos can be easily localized just by altering text or voiceovers.
Why Cputek Recommends Animation for Explainer Videos
CPUTek, one of the rising animation companies in Kolkata, specifically recommends animation for explainer videos. It is specifically due to a combination of general advantages associated with animated content along with some specific goals or characteristics desired by the clients. This firm emphasis on the usage of animation in explainer videos is grounded in several universal benefits of animation in digital marketing, including-
Target Audience Engagement:
CPUTek has positively identified that the client’s target audiences respond more positively to animated content. Animation has the ability to capture and hold attention spans across various age groups, making complex information more digestible and entertaining.
Branding Consistency and Flexibility:
Animation is vastly recommended as it allows for high levels of customization and brand integration. Animation can be tailored to incorporate brand colors, logos, as well as unique brand elements consistently across all videos, strengthening the brand identity among the audience with each viewing.
Technical and Conceptual Explanation Capability:
The clients of CPUTek often need to explain complex products, services, or concepts in an easier way to the customers. In this context, animation is an unparalleled medium for breaking down and simplifying these topics. Through this CPUTEK can visualize what cannot be easily filmed in real life, such as internal mechanics, software interfaces, as well as abstract concepts.
Cost-Effectiveness and Efficiency:
Depending on the type and features of the explainer videos the clientele of CPUTek requires, animation has been identified as a more cost-effective solution. It effectively eliminates the need for expensive production elements such as locations, actors, and even extensive equipment. Apart from these, animations can be easily updated or modified without having to reshoot entire scenes, offering flexibility to CPUTEK for future adjustments.
Market Trends and Competitiveness:
CPUTek has properly anticipated the trend in the digital marketing space where animated explainer videos achieve higher engagement, shareability, and conversion rates. Therefore, recommending animation has been a strategy to keep the clients’ businesses competitive as well as relevant in their respective industries.
Global Reach and Localization:
CPUTek generally favors animation due to its ease of localization for clients targeting international markets. Visual content and voiceovers can effectively be adapted for different languages and cultures avoiding major additional production costs, making the content more versatile as well as accessible globally.
Creativity and Uniqueness:
Animation stands out in a sea of conventional content. CPUTek has been aiming to help clients differentiate themselves from competitors and leave a sustained positive impression on viewers through leveraging creative storytelling as well as unique visual styles.
Cputek’s Approach to Animation in Explainer Videos
Manifesting our determination to stay true to being one of the best animation companies in Kolkata, Cputek makes animated explainer videos that are excellence-driven and client-centric. Here’s what we do.
In-depth Research:
Before developing this explainer video, we do enough research to understand the business of the client, who the target audience of the business is, and what he intends to achieve. In fact, this is done to make it audience-related and goal-oriented.
Creative Storytelling:
Our expertise shapescreativity with strategic thinking to tell a compelling story. Our strength lies in the power of a good story to connect emotionally with the audience, making the brand message stick around.
Customized Visuals:
We as an animated explainer video maker, develop a completely individual and eye-catching visual product according to the identity and message of the customer’s brand. This customizes the visual product so that every video produced is unique and memorable.
Clear and Concise Messaging:
We need, as usual, to make the script crispy, engaging, and to the point, so it does not make for big sentences while capturing and delivering the main message in the most efficient manner possible.
Finally, all explainer videos land on the call to action, which is the explicit directive for the viewer to know exactly what they should do next. This could be anything from going to the website and signing up for a free trial to contacting your business for more information.
Conclusion
In digital times when the length of the attention span is short and the competition is also too high, animated explainer videos give you a creative and effective way of involving your audience. Having adequate industry experience, Cputek Pvt. Ltd. recommends you use animation in telling your brand’s story.
Our approach is underlined with intensive research, creative storytelling, and strategic marketing to churn out explainer videos that not only entertain but eventually convert. Hence you should consider including animated explainer videos in your marketing strategy. Let Cputek be your partner in your creative journey to convert complex ideas into relatable stories for your audience.
FAQs
1. Why should I choose Cputek as my animated explainer video maker for explainer videos?
Cputek utilizes creative strategies and has a customer-focused approach among the animation companies in Kolkata. With a team of 20+ experts, Cputek helps translate your complex product or service offering into easy-to-understand animated explainer videos that showcase benefits and make your brand message resonate with the audience.
2. How can animated explainer videos benefit my digital marketing strategy?
One of the most potent tools that any animation explainer video maker, like Cputek, has its quiver in animated explainer videos. They aim to make the complex simple so that the information is accessible and keeps the attention of viewers. It, therefore, enhances not only the retention and understanding of the audience but also the engagement and conversion rates.
3. What industries can benefit from Cputek’s animated explainer video services?
One of the dynamic animation companies in Kolkata, Cputek is proud to craft Animated Explainer Videos across Software Development, Food & Beverage, Wellness, and Education Industries. This is what helps Cputek understand and cater to the needs of every different sector in a unique way, one that makes the explainer videos compelling and that is in perfect agreement with brand objectives and audience expectations.
4. How does Cputek ensure that their animated explainer videos stand out?
As the leading animated explainer video maker in Kolkata, Cputek keeps trying its hands at making custom animated explainer videos that are not just pretty-looking but also very strategic to our client’s marketing goals. This delves into in-depth research, creative storytelling, and exploiting the latest animation techniques to ensure each video captures the brand essence and drives the brand message home. Cputek’s commitment to innovation and excellence ensures that our client’s videos stand out in the digital landscape.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
Call to Action is a set of action verbs that urges your audience to take action. Your customers often get confused or overwhelmed after engaging with your content. It is your duty to make your audience take action by directly telling them what you want them to do after watching your content.
Effective CTAs drive engagement and conversions by guiding your viewers towards desired actions. It is recorded that CTAs, if used effectively in an explainer video, can capture conversions of up to 40%.
Explainer videos simplify a complex topic. It explains how your product or service works and how it can make your audience’s lives better. After watching the whole video, an effective CTA guides your audience to a specific direction, that can be signing up to your email for detailed product breakdown or directly buying from you, etc.
Examples of effective CTAs based on different categories
1. Action based:
“Subscribe here”
“Join us now”
“Get started today”
“Buy now/get now”
2. Indirect CTAs:
“Contact us”
“Play video”
“Sign up now”
“Get the free bundle”
3. Educational:
“Discover more”
“Get our guide”
“Watch the tutorial”
“Hear more from us”
Making explainer videos becomes easy with animation companies in Kolkata. Using effective CTAs is just a part of the whole explainer video, that brings overall success by engaging with your viewers and asking them to take the desired action.
By day I create engaging content along with infusing high-volume, low-competition keywords strategically so that it gets loved by you and Google Crawler. Off the clock? I scroll for fresh ideas. (Don’t judge, gotta fuel the creativity!)
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