Maximize ROI for Your Small Business with Animation Explainer Videos: Ultimate Guide to Consider

Introduction

Did you know that close to 96% of Indians prefer to learn about a service or product in a video format rather than reading about it? Yes, unarguably, good-quality explainer videos have the power to capture viewers’ attention more quickly, further, invoking their buying interests. 

This not only enhances brand visibility and online presence but also rewards your website with more conversion rates with maximized ROI down the road. 

And the role of a qualified animated explainer video maker is worth acknowledging in this matter. Not only will the person make captivating animated explainer videos for your company, but they will also make sure that those videos take your digital journey to new heights very soon.

So, without any further ado, let’s get started!

Tips to  use animated explainer videos

As video marketing tools, animated explainer videos are second to none that can boost conversion rates and the digital presence of your website. Here are some tips and strategies to use animated explainer videos effectively.

When your animated explainer video is fully ready

Before hiring an animated explainer video maker, make sure that you are well aware of your services and products. More so, resolving unwanted bugs and glitches and conducting the necessary tests and innovations is of tantamount importance before the professional starts making videos for your website. 

Animated videos are a great way to explain a product or service to your customers in a step-by-step manner. Plus, such videos help you connect with your audience at a more personal level as they find your brand more reliable and trustworthy over time. 

In short, optimizing engaging explainer videos for your marketing campaigns can do wonders, allowing you to gain a substantial foothold amongst a global consumer base. Isn’t that wonderful?

When you can afford animated explainer videos

To DIY (Doing It Yourself) an animated explainer video can be overwhelming with deciding an overall idea, creating the background, choosing the right color, writing a script that resonates with the target audience, and creating effective visuals. However, explainer video-making companies can do it on your behalf, all you have to do is – communicate your requirements and focus on growing your business while creative agencies create animated videos to level up your marketing game. You can check out the portfolio of an animated explainer video maker based out of Kolkata to get quality animated explainer videos at reasonable costs.

When you need to entertain and engage your visitors

Consumers have become more conscious than ever. They prefer to analyze deep down about a service or product before making a buying decision. So, capturing their attention to your website is not easy. 

The only thing that can make it possible is eye-catching animated explainer videos. Such short videos can explain the pertinent service or product more accurately yet in a succinct manner. This gives customers a clear idea of what they are going to purchase and the perks and advantages they can expect from it.

In short, if you want to keep your audience entertained and engaged in the finest way possible, then creating bang-on explainer videos is what you should be striving for.

When a service or product has to be explained

If you need to explain a service or product to your customers in a succinct manner, creating animated explainer videos is the way to go. For this, speak to your animated explainer video maker in the first place, and tell him or her your requirements.

Once the videos are made, they will help your consumers get a clearer and more comprehensive idea about the service or product being explained.

How to Maximize ROI with Animated Explainer Videos

Creating engaging and informative animated explainer videos by a genuinely skilled animated explainer video maker would be worth the investment. These videos are an effective way to connect with the target audience, drive more traffic, and boost online presence, consequently, leading to maximum ROI for your company year over year.

Here is how you can do it.

Personalize your videos as much as possible

To connect with your audience at a more personal level, personalizing your explainer videos from time to time is of paramount importance. And the more you do it as per your viewers’ varying tastes and preferences, the more they will engage with your videos, subsequently, sharing them with others. In short, customizing your explainer videos will help build a strong brand entity, therefore, rewarding your company with maximized ROI every year.

Examples of explainer videos infusing storytelling:

1. In the explainer video of Vidico and Spotify, they have targeted marketers. In this animated video, they have addressed the pain points of marketers while measuring a campaign’s impact on brand equity. Then they shared the modern solution offered by Spotify and gave a short demonstration of how it actually works. 

2. In another animated video of Vidico and Semrush, they have directly mentioned avoiding several marketing tools because Semrush, as a marketing platform offers a 7-day free trial for using inbuilt tools to boost search rankings, study competitors, optimize SEO strategies with marketing data from Semrush.

3. Vidico’s other video in collaboration with Slack starts with showing a time when office work starts. That video captures a simple transition of an office worker’s daily routine in an office before and after using Slack. Slack organizes every task so that an employee doesn’t feel overwhelmed and is always in a hurry with lots of work to be done.

Optimize explainer videos for your marketing campaigns

Utilizing explainer videos that are created by the top animated explainer video maker is undoubtedly the finest way to promote your services and products online. Unarguably, video content marketing is gaining increasing popularity in the present-day digital diaspora and businesses must leave no stone unturned to leverage this opportunity, thanks to social media platforms like YouTube, FB, and Instagram ads for making this marketing strategy more accessible than ever.

So, regardless of the size of your business, you must hire an accomplished animated explainer video maker to optimize explainer video marketing for your digital forefront, and in return improved ROI, incessant engagement, and enhanced online are some of the benefits that you can expect for sure.

To get even better results, use animated explainer videos as a touchpoint in your buyers’ journey, starting from the landing pages to the testimonial pages and finally incorporating them into email campaigns.

Start distributing and promoting your animated explainer videos

Simply making a bunch of fascinating animated explainer videos is not enough as you also need to distribute and promote them effectively. This way you can reach your target audience faster than expected. The best way to do it is by promoting these videos on social media and video hosting platforms, optimizing trade events and shows, and incorporating them in your email marketing campaigns, blogs, and landing pages to say the least.

As a result, not only the reach of your explainer videos will increase but they will also have a positive impact on your customers’ buying preferences in no time.

FAQs